Multiple views / British Airways over Pacific Ocean

Continuing from yesterday: You can copy my content, but you can’t copy me.

Of course, I can’t scale.

As Valeria pointed out in the comments, the value is in “the experience of the execution”, which is created by one’s background, experience, knowledge, ideas and insights. The ability to apply those experiences to changing environments is what creates unique content, a style, a brand, all examples of sustainable competitive advantages.

However, packaging those experiences and acumen to deliver value requires me. It requires my time, research, understanding, indexing of other experiences, judgment, insights, and ability to structure, communicate and deliver valuable content and solutions.

Which means it requires me. And until it’s possible to copy and replicate me, it’s going to be pretty hard for me to scale.

The implication: how can I scale “me” from a one-to-one services model to a product-based model that still captures and delivers “me” and my insights?