93octane / Lyell Petersen | Charlotte, NC | Dec 2008

Lyell Petersen is 93octane, an entrepreneur, e-business consultant and leisure travel industry professional. He is also a staunch proponent of the need to develop and manage personal online brands and an avid social media experimenter.

93octane shows up everyday to test the strategies, tools, communities, cultures and “rules” of social media; he’s a reminder that real people and personalities are behind “social media”.