Direction | Vancouver, British Columbia, Canada | Jul 2007
Random, but Related
Email is a great “permission marketing” tool, and can be a great way to drive direct sales and indirect engagement. But this email (reprinted in entirety) is a great example of how not to do it:
from Shutterstock
date Thu, Nov 20, 2008 at 2:21 PM
subject Welcome back [...]
Category Archives: Business & Society
Attention and Direction
November 21, 2008 – 17:41
Start Here
November 17, 2008 – 6:10
Organizing content is a continual problem. It can be difficult for new readers to dig into content past the last five or ten posts, so I’ve picked out the main articles I’ve written on the photography business over the past year or so:
Start here
Five Lessons on how photographers can take advantage of the opportunities [...]
Reflect, Ocracoke, North Carolina
November 10, 2008 – 7:54
Reflect | Ocracoke Island, North Carolina | Oct 2008
Also:
Social Media Marketing Case Study: Using Facebook to Promote a Professional Photography Business.
Senior portraits is a relatively new area of Dustin’s business, and he quickly realized the potential of Facebook as a marketing tool to grow in the space. Since a growing number of high school [...]
Influences, Quarterlife Crisis and More Unordered Thoughts
November 5, 2008 – 10:20
Dancing with fire | Champaign, Iliinois, USA | Nov 2008
More unordered thoughts…
What have been my five biggest influences? (in no order, any source, cultural, business, off the top of my head, etc.): The Beastie Boys, Ferris Bueller, The Economist, Douglas Adams and Henri Cartier-Bresson.
I coined the term “Quarterlife Crisis” before it became a book and [...]
What are you advertising?
November 4, 2008 – 13:17
Around and Around | Champaign, Illinois, USA | Nov 2008
You are a walking advertorial:
You thought that a system that auctions keywords to search terms was smart – it was after all smart enough to create and cement a multi-billion dollar search/online-ad monopoly. But wait until this advertising extends into the digitally tagged physical world - [...]
Marketing Lessons from the US Election
November 4, 2008 – 11:59
Alone | London, England | Jun 2007
Permanent or Temporary? | London, England | Jun 2007
Seth Godin: Marketing lessons from the US election
Marketers are simple people… they make what sells. Our culture has purchased (and voted) itself into the place we are today.
The lessons:
Stories really matter.
TV is over.
Permission matters.
Marketing is tribal.
Motivating the committed outperforms persuading the [...]
Where is your attention focused?
November 3, 2008 – 11:30
Critical Mass | Chicago, IL | Nov 2008
From “The Office”:
It is not known how many office robberies take place every year because there is no Wikipedia entry for office robbery statistics.
After I heard this I instantly searched for “office robbery statistics” on Wikipedia and the Internet. Did you?
And I was a bit disappointed to [...]
Workspaces: How We Work and Our Changing Workspaces
November 3, 2008 – 8:49
Earlier this year I submitted a proposal to the Graham Foundation for a Research and Development 2009 Grant.
Last week I found out it was not accepted for the final review. Understandable and expected. But since the proposal was about workspaces, a repeated topic of mine, I decided to share the full proposal, reprinted [...]
What does “status” mean today?
October 30, 2008 – 11:25
Status | Chicago, Illinois, USA | Oct 2008
While we have created a new set of online activities and behaviors through our increased adoption of online systems and applications, we still largely use a language and set of terminologies ported from the offline world.
Yet we’ve spent little time thinking about the implications.
Couple thoughts:
What does “status” [...]
What will the stock photography business look like in 10 years?
October 29, 2008 – 16:21
Yes, Digital Railroad is gone.
And they won’t be the last to fail.
What do stock agencies need to do?
Cutting royalty rates is not the answer.
The future is not just about microstock and cheaper images.
It will not be a monopoly: there will be multiple players pursuing different segments of supply and demand.
My comment on A Photo Editor: [...]
