Making choices, taking the route which may be controversial or even painful, is about being willing to live with innovative outcomes.
Designing for real human needs means making choices.
Design to create decisions and actions instead of just feelings. That means Yes or No, not Maybe.
Since actions speak louder than words, design solutions that force [...]
Tag Archives: brand
What social network brand do you want?
March 26, 2008 – 9:30
I have refrained from adding my view to the OpenSocial / Facebook / future of social networking debate, but I read an interesting Advertising Age viewpoint that spawned a thought. If you agree with the quick summary below:
- Facebook’s social networking features will be / is a commodity
- Having an application will cease to [...]
Turning a private experience into public good through a social interaction: Nike +
November 4, 2007 – 22:24
Nike is one of the companies on the forefront of using social networking ideas and applying them to drive true value for the user. Nike’s partnered with Apple to create the Nike +, a comprehensive product and website that just works; simple, practical, efficient, elegant. Grant McCracken’s insight focuses on how the social [...]
Counterfunctionality
November 4, 2007 – 21:58
From an article on watches by Rob Walker in the NY Times:
Sometimes the product element that’s most useful in signaling identity is something “afunctional”.
Counterfunctionality is precisely what makes such things effective identity markers. … “So to do the opposite (of the intended value) is a good way to separate yourself from the masses.”
Some products are [...]
Enough already
January 13, 2007 – 14:25
iPhone whatever. Enough is enough. Is a $600 slickly-designed device with a gorgeously fluid user interface and a cool image the key to happiness? Will we be happy and special by being life everyone else?
Best summary of the coverage.
Cingular gets a two-year exclusive in the US. Meaning, no iPhone for T-mobile [...]
