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  <title></title>
  <subtitle>I&#39;m Taylor Davidson. I help entrepreneurs and investors build rock-solid financial models.</subtitle>
  <link href="https://taylordavidson.com/feed.xml" rel="self"/>
  <link href="https://taylordavidson.com"/>
  <updated>2026-03-10T00:00:00Z</updated>
  <id>https://taylordavidson.com</id>
  <author>
    <name>Taylor Davidson</name>
    <email>hello@taylordavidson.com</email>
  </author>
  
  <entry>
    <title>My Cities 2006</title>
    <link href="https://taylordavidson.com/2006/my-cities-2006/"/>
    <updated>2006-12-25T00:00:00Z</updated>
    <id>https://taylordavidson.com/2006/my-cities-2006/</id>
    <content type="html">&lt;p&gt;Following an &lt;a href=&quot;http://www.kottke.org/06/12/my-year-in-cities-2006&quot;&gt;Internet meme&lt;/a&gt;, my travels in 2006:&lt;/p&gt;
&lt;p&gt;(only cities where I spent a night count, and the * means I visited multiple times on non-consecutive days)&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Arlington, VA *&lt;/li&gt;
&lt;li&gt;Baltimore, MD&lt;/li&gt;
&lt;li&gt;Richmond, VA *&lt;/li&gt;
&lt;li&gt;Aruba&lt;/li&gt;
&lt;li&gt;Luray, VA *&lt;/li&gt;
&lt;li&gt;Montreal, Quebec&lt;/li&gt;
&lt;li&gt;Shenandoah National Park, VA&lt;/li&gt;
&lt;li&gt;Virginia Beach, VA *&lt;/li&gt;
&lt;li&gt;Springfield, VA&lt;/li&gt;
&lt;li&gt;Santander, Spain&lt;/li&gt;
&lt;li&gt;London, UK *&lt;/li&gt;
&lt;li&gt;Delray Beach, FL&lt;/li&gt;
&lt;li&gt;Spruce Rocks Wilderness, WV&lt;/li&gt;
&lt;li&gt;Los Angeles, CA&lt;/li&gt;
&lt;li&gt;Brooklyn, NY&lt;/li&gt;
&lt;li&gt;Dewey Beach, DE&lt;/li&gt;
&lt;li&gt;Falls Church, VA *&lt;/li&gt;
&lt;li&gt;Anchorage, AK *&lt;/li&gt;
&lt;li&gt;Seward, AK&lt;/li&gt;
&lt;li&gt;Hope, AK&lt;/li&gt;
&lt;li&gt;Denali State Park, AK&lt;/li&gt;
&lt;li&gt;Fairbanks, AK&lt;/li&gt;
&lt;li&gt;Boston, MA&lt;/li&gt;
&lt;li&gt;San Francisco, CA&lt;/li&gt;
&lt;li&gt;Charleston, SC&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;And next year… hopefully even more!&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Hello, 2007</title>
    <link href="https://taylordavidson.com/2007/virginia-beach-va/"/>
    <updated>2007-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/virginia-beach-va/</id>
    <content type="html">&lt;p&gt;Looking for the right way to start off the year, I left the New Year’s Party in northern VA at 2 AM, then drove three and a half hours down to Virginia Beach to watch the sunrise from the beach over the Atlantic Ocean.&lt;/p&gt;
&lt;p&gt;Watching the day start, the sun begins to illuminate the clouds, changing the blank dark sky into a layered cake of contrasting dark, ominous clouds. The dull light begins to illuminate individual clouds, providing the foreshadowing of a far brighter source over the horizon. The clouds near the horizon shade us from the bright light, while the dark, heavy clouds at the ceiling begin to show their increasingly colored underbellies. The sun becomes ever more confident, burning the heavy clouds at the ceiling and back-lighting the haze at the horizon, searing the sky bright orange and red. The first pinprick of pure light bounds through, then extends its hole in the sky into a growing ball of orange. Surprisingly quickly, the hole becomes the sky, the orange haze loosing its tint, spreading its light from the horizon to the rest of the sky down past the horizon, enveloping the land.&lt;/p&gt;
&lt;p&gt;And I had it all to myself. Just me and my camera, alone to share the new year’s sunrise.&lt;/p&gt;
&lt;p&gt;And then I drove home. I’ve never had so much coffee…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Winter Camping</title>
    <link href="https://taylordavidson.com/2007/wintercamping/"/>
    <updated>2007-01-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/wintercamping/</id>
    <content type="html">&lt;p&gt;The &lt;a href=&quot;http://www.fs.fed.us/r9/mnf/sp/dolly_sods_wilderness.htm&quot;&gt;Dolly Sods Wilderness&lt;/a&gt; in the Monongahela National Forest in WV is a place to be reckoned with during the winter… and Bryan and I certainly experienced a little bit of reckoning the weekend of Jan 27-28, 2007. Temps in the teens, wind chill bringing it down to possibly sub-zero, hiking through snow up to a foot deep and snowdrifts up to our waists at times, fresh snow showers, exposed ridges with winds whipping across the wilderness… an exulting experience.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3302_Mosby_Bryan.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3341_cold_windy_ridge.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3345_trail_bryan.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3330_tucked_away.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3324_not_wanting_to_leave.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3326_winter_camp_2.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/3337_trail_morning.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The misleading lure of travel</title>
    <link href="https://taylordavidson.com/2007/the-misleading-lure-of-travel/"/>
    <updated>2007-03-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/the-misleading-lure-of-travel/</id>
    <content type="html">&lt;p&gt;Why do we travel?&lt;/p&gt;
&lt;p&gt;Do we travel for ourselves, or do we travel for the glory?&lt;/p&gt;
&lt;p&gt;As I contemplate all the places I want to go, I still wonder in the back of my mind why I travel. Is it for personal fulfillment and enrichment, or an escape? Is it the joy of being foreign, or being different? Is it the need for a constant reminder of what I have? Do I need the occasional disruptions and requisite uncertainty to let me properly appreciate the regular rhythm of daily life? What is the lasting impact of a trip on my life?&lt;/p&gt;
&lt;p&gt;Perhaps it all depends &lt;strong&gt;how&lt;/strong&gt; we travel.&lt;/p&gt;
&lt;p&gt;As much as I fly to far-flung parts of the world (out of the necessity to maximise time at my destination), being parachuted into foreign locales is no joy. The journey is the opportunity to adapt and understand the context of the destination.&lt;/p&gt;
&lt;p&gt;It is the difference between being a tourist and a traveller.&lt;/p&gt;
&lt;p&gt;The journey of a traveller allows one to experience the environment on a deeper scale, while being dropped into a new place as a tourist just brings the joy of feeling different, of being foreign. It is a temporary, fleeting feeling, whereas the traveller can draw on his experiences far after his journey. The enduring impact of the mode of travel cannot be underestimated.&lt;/p&gt;
&lt;p&gt;With that in mind, Thursday I am off for a &lt;a href=&quot;http://www.west-highland-way.co.uk/&quot;&gt;real journey&lt;/a&gt;…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>A Misplaced Day</title>
    <link href="https://taylordavidson.com/2007/a-misplaced-day/"/>
    <updated>2007-04-15T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/a-misplaced-day/</id>
    <content type="html">&lt;p&gt;I took a walk today through a land of swollen streams and rivers, pouring over their banks into the paths. Clouds filling the sky dumping the merciless rain ceaselessly throughout the day, people encased in their homes, their cars, or layers of waterproof gear.&lt;/p&gt;
&lt;p&gt;I expected this weather and had prepared to brave it during long walks throughout the journey, ready to convince myself that the conditions would only make the achievement more fulfilling. The added discomfort would add to the experience, make it more meaningful, more wild, more of a test.&lt;/p&gt;
&lt;p&gt;But that was for the last two weeks in &lt;a href=&quot;http://www.west-highland-way.co.uk/&quot;&gt;Scotland&lt;/a&gt;, not today in Arlington, VA. Who would have thought that I could spend two weeks hiking and travelling in Scotland, in early April, in the Highlands and Lowlands, and not see an ounce of rain or a cloud in the sky? Locals, travelers, tourists alike, all were amazed by the weather, noting that this was luck beyond all possibilities and hopes.&lt;/p&gt;
&lt;p&gt;I should have seen today’s weather at least one of those days. But I won’t complain.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>One more day, Ashburn, VA</title>
    <link href="https://taylordavidson.com/2007/one-more-day/"/>
    <updated>2007-04-26T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/one-more-day/</id>
    <content type="html">&lt;p&gt;A delay in the schedule.&lt;br&gt;
One more day before departure.&lt;br&gt;
Another long line.&lt;br&gt;
One more taxi ride.&lt;br&gt;
One more hotel.&lt;br&gt;
One more early wake-up, one more hotel shuttle.&lt;br&gt;
An extra flight, an extra airport, another layover.&lt;br&gt;
An extra hotel meal, an extra airport meal.&lt;/p&gt;
&lt;p&gt;All because of a glitch in a belt, a joint, a switch, a rotor, a piston or some other mechanical problem serious enough to cancel my flight.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The commotion was the first surprise. I stepped into the terminal already checked in, everything crossed off the list, perfect seats already selected, everything running smooth. Until I stepped inside the doors.&lt;/p&gt;
&lt;p&gt;Not quite pandemonium, but the anxiety was obvious. The air rippled with the energy of anger, hidden under the surfaces of faces, but ready to leap out and strike given any opportunity. Everyone’s personal plans now changed, schedules unknown, personal traumas created by the mechanical glitch- and everyone willing to share.&lt;/p&gt;
&lt;p&gt;My first thoughts were no doubt similar – dismay, anger, disbelief, confusion, resignation. I set to motion- asked for some information, got on the phone, worked quickly to fix my schedule, to beat everyone else to the last seat on the next flight, to get my schedule back on track. The mind started evaluating options, working out timing, figuring out schedules, timetables, measuring trade-offs and best-case and worst-case scenarios. I estimated how quickly I could get re-booked, how quickly I could take care of things here at the airport, how I could get home and avoid the deadly rush hour traffic that is soon to grip the area.&lt;/p&gt;
&lt;p&gt;And then, a peace settled over me. What is the rush?&lt;/p&gt;
&lt;p&gt;The thought ran through my head, straightened my spine, brought a smile to my face, released the nervous energy in my body, cleared my mind and coursed a sense of freedom through my veins.&lt;/p&gt;
&lt;p&gt;What else do I have to do? Where else do I have to go?&lt;/p&gt;
&lt;p&gt;How did I get so anal?&lt;/p&gt;
&lt;p&gt;In a flash, I realized how my life had been lost in routine. The routines that I had chosen and created for myself had changed the way I think, the way I live.&lt;/p&gt;
&lt;p&gt;No more.&lt;/p&gt;
&lt;p&gt;Peace.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Crew</title>
    <link href="https://taylordavidson.com/2007/the-crew/"/>
    <updated>2007-05-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/the-crew/</id>
    <content type="html">&lt;p&gt;I enjoy the present, but I sustain myself with thoughts of the future. Whether vague, undetermined and unrealistic or completely settled and practical, the events to come give purpose and guidance toward the decisions I make every day. Living today to maximize today &lt;strong&gt;and&lt;/strong&gt; tomorrow.&lt;/p&gt;
&lt;p&gt;This trip had sustained me for quite awhile.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;How did we find ourselves in Scotland?&lt;/p&gt;
&lt;p&gt;Bryan and I had talked about the need to embark on a meaningful journey once a year. Kevin was the first to propose this trip to Scotland and the &lt;a href=&quot;http://www.west-highland-way.co.uk/&quot;&gt;West Highland Way&lt;/a&gt;, the seed being planted in a conversation in a pub a year back.&lt;/p&gt;
&lt;p&gt;Instead of letting the idea linger, Kevin and I quickly sorted out the practicalities and set our plans. A long-distance, popular, iconic trek in the Scottish Highlands, stretching 95 miles north of Glasgow to Fort William. Delving into the countryside, crossing the hills and wild moors, skirting the lochs and rivers, navigating the mountains and looping into the small towns, the trek seemed like a great blend of experiences. Once we started discussing the idea with friends, we found like-minded compatriots in Bryan and Fran, and the plans were set.&lt;/p&gt;
&lt;p&gt;The reality of the upcoming hike still had not settled in once I landed in Glasgow. Walking around the city, it just seemed like a normal wandering around a city full of indecipherable accents and a distinctive sense of fashion. Out at the pubs, the hike still seemed a distant thought.&lt;/p&gt;
&lt;p&gt;It was by design that the hike plans had not yet been decided, as Kevin and I had preferred to punt on the detailed decisions on daily mileages and places to stay until we were on the ground and had a better feel for how it would pan out. We needed to be there to gauge the weather, look at the daily route in detail, ask about places and towns to stay, see how our bodies held up.&lt;/p&gt;
&lt;p&gt;But tonight was not about acquiring the lay of the land. No decisions necessary tonight. Just being there was enough.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Get On The Bus</title>
    <link href="https://taylordavidson.com/2007/get-on-the-bus/"/>
    <updated>2007-05-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/get-on-the-bus/</id>
    <content type="html">&lt;p&gt;Airports bring out a range of emotions, from dismay, bittersweetness, or sheer joy in arriving or departing. Confusion, anger, relief, any emotion marking one’s passage.&lt;/p&gt;
&lt;p&gt;Arriving in Puerto Vallarta was nothing but excitement. Excited about the next couple weeks, excited to be meeting friends, excited about doing a lot and doing nothing.&lt;/p&gt;
&lt;p&gt;No bags checked, wide awake, hotel already booked (not a typical course of planning for me), just step off the plane, clear customs, all I had to do was get some pesos, get to my hotel, and relax.&lt;/p&gt;
&lt;p&gt;The ubiquitousness of big banks and ATMs has made getting local money a relatively painless task almost anywhere in the world. But while the means of transportation (taxi, bus, boat, etc.) are relatively similar around the world, using them can be quite different.&lt;/p&gt;
&lt;p&gt;As usual, whereas most people were either picked up by loved ones, yet-to-be-loved ones carrying big cards with their names, resort buses and greeters, or dived into the taxi touts, I turned the other direction to figure out the scene. Armed with a map and some pre-trip research, I stepped outside the terminal to catch a local bus.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/6218_local_bus_zihuatenjo.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Why a local bus? Why not? After saying no to the numerous taxi touts, and wanting to try something different, the local bus seemed the hardest, least comprehensible, but also most fun and cheapest route.&lt;/p&gt;
&lt;p&gt;After a little wandering, I get to what seems like a bus stop, marked by people getting on and off different buses stopping, rather than any formal signage. With a decent understanding of the city layout and the possible routes, I figure out which bus I need to catch, wait, and hop on the next one that appears to be my route, pay the driver the 5 pesos, and walk down the aisle.&lt;/p&gt;
&lt;p&gt;Stares.&lt;/p&gt;
&lt;p&gt;Stares do not bother me, they are normal around the world when you enter an area, a bar, a restaurant, a world away from the typical tourist zones and invade the locals’ life. No worries – just smile, be happy, good things will happen.&lt;/p&gt;
&lt;p&gt;Blissfully happy to be in Mexico, to be on a rickety bus, to be bouncing through Mexico, on my way to the beach, relaxation, good times. I stand in the aisle, and as people come and go I am able to get a seat.&lt;/p&gt;
&lt;p&gt;Large roads, small roads, stores, shops, houses, people lingering, waiting, running and shouting all bounce past. Trying to figure out where we are, I look for trends, for turns, to try to geta sense of direction and place on the route.&lt;/p&gt;
&lt;p&gt;More people get off than get on. Roads are getting smaller. We are going uphill, not downhill towards the sea. I start to think about the places written on the front of the bus to indicate the route (painted on the windshield in a haphazard script, by the way).&lt;/p&gt;
&lt;p&gt;The bus turns up a small road, comes to a stop. The last three or four people get off. The bus turns off. The bus driver gets up, looks at me, and gets off the bus. Dead quiet, sitting in a small square, nothing around. Hmm.&lt;/p&gt;
&lt;p&gt;And of course my Spanish is “very limited” to please, thank you, sorry and how much. None of which seems to be useful in this situation.&lt;/p&gt;
&lt;p&gt;I pull out my map, and after some thought, retracing the route I think we took and comparing all of that with the places written on the bus windshield, I note the success and failure that led to me being the only person sitting on a non-moving bus in the middle of nowhere.&lt;/p&gt;
&lt;p&gt;I got on the right route. But in the opposite direction. Instead of being at the ending terminus close to my intended destination, I am now sitting at the other end, in a small square in a small town outside Puerto Vallarta.&lt;/p&gt;
&lt;p&gt;Not bad, really. Eventually the bus will start again and continue the other way. Right?&lt;/p&gt;
&lt;p&gt;I get up, walk down the bus, peer out to see where the bus driver went. Nowhere to be found. There are, however, a couple of other people looking at me with a cross between boredom and bemusement. “Stupid gringo”, I imagine them thinking. Which is partially correct.&lt;/p&gt;
&lt;p&gt;After a couple of minutes of shared bemusement from by them and me, a new person gets on the bus, begins to fiddle with the controls, fills up a water jug, and turns on the bus, starting back down the route. All the placemarkers, stores, restaurants, roads and people return, just in the opposite direction. Past the airport, now sure of my original mistake and comfortable that I am going the correct way, a little wave of relief passes over me.&lt;/p&gt;
&lt;p&gt;Of course, I am still not completely sure where to get off, but the confidence in unshaken. Sometimes the fun in travel is not knowing exactly where you are.&lt;/p&gt;
&lt;p&gt;Lesson: Get on the bus. But ask questions first.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Trail Magic</title>
    <link href="https://taylordavidson.com/2007/trail-magic/"/>
    <updated>2007-05-13T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/trail-magic/</id>
    <content type="html">&lt;p&gt;I should have passed on the second goblet of Bailey’s.&lt;/p&gt;
&lt;p&gt;Bailey’s is best consumed for taste, whether over ice, with milk, in coffee, mixed into other drinks. Anyway but straight, without ice, in a half-pint steel goblet. Frankly, knowing that we had roughly another 3 miles to go until Drymen, I should have passed on the first half-pint, just partaking in a couple of sips, gently nursing the goodwill of our hosts.&lt;/p&gt;
&lt;p&gt;But turning it down seemed such a waste.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2007/4558_drymen_taylor_small.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;We started Day 1 of the West Highland Way in a state of unknown.&lt;/p&gt;
&lt;p&gt;City skylines often give a glimpse of the world outside. Oceans lapping up against their shore, rivers running through the city, mountains towering over the city, hills stretching for miles, or the never-ending stretch of suburbs, highways, the fruits of industrialization. Think Denver or Anchorage for towering mountains, or Chicago, New York, Sydney for skyscrapers or sweeping urban vistas.&lt;/p&gt;
&lt;p&gt;Glasgow, however, gives no such clues. Smokestacks and low-lying urban development provides no indication of the land outside the urban wilderness, and the Way was still a bit of a mystery in our minds.&lt;/p&gt;
&lt;p&gt;Taking a taxi to the start of the hike did nothing to change that impression. &lt;a href=&quot;http://picasaweb.google.com/kevinblee/WestHighlandWay/photo#5051344432780838850&quot;&gt;The start of the hike&lt;/a&gt; is a stone obelisk on a high street next to a Marks and Spencer, and the beginning of the hike is along paths cutting through suburbs and local parks.&lt;/p&gt;
&lt;p&gt;But given time, things begin to open up, and glimpses appear. The nervousness begins to fade, the body adjusts to the pack, the boots flex to the feet, paths open up to hills, the suburbs begin to fade and everything begins to settle.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;“Trail magic”, to the best of my knowledge, has a variety of definitions but it refers to acts of goodwill, hospitality or assistance to hikers from strangers. After a solid lunch at an outdoor pub (a harbinger of days to come), we began to discuss where to end the day’s hike. Given our late start, the leisurely pace, and no need to rush, we set Drymen as the goal.&lt;/p&gt;
&lt;p&gt;Enjoying the sunshine and the rolling hills, we reveled in our luck with the weather (Scotland, April, bountiful sunshine?). Bounding a bridge over a stream and passing a couple of houses along the Way, we encountered a friendly couple &lt;a href=&quot;http://www.flickr.com/photos/photo_td/461337572/in/set-72157600144277789/&quot;&gt;(Rory and Jackie)&lt;/a&gt; and an offer of a drink. Obviously a couple of drinks up on us, it was too good an invitation to pass up. The initial hospitality turned into friendly banter and some interesting conversations, including a wide-ranging discussion on the nature of cross-cultural differences between Scots, English, and Americans.&lt;/p&gt;
&lt;p&gt;A bottle of Bailey’s later, the second goblet seemed indeed a bit less of a good idea as I continued on, mind and body slightly “off”. Hiking took a little more care than it did an hour previously. Rhythm lost. Adjustments necessary. Taking pictures took some thought.&lt;/p&gt;
&lt;p&gt;Happening upon the rope swing was another stroke of luck; while it might not fit the strict definition of trail magic, finding the rope swing came at a perfect time to take a break and enjoy the sun, and my lingering giddiness from the Bailey’s only enhanced my joy.&lt;/p&gt;
&lt;p&gt;That night, a pint and a good meal at the pub in Drymen was the perfect way to round out the day. In our minds, body and soul, the difference between the start and the end of day could not have been greater.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Where tourists and travelers meet</title>
    <link href="https://taylordavidson.com/2007/where-tourists-and-travellers-meet/"/>
    <updated>2007-05-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/where-tourists-and-travellers-meet/</id>
    <content type="html">&lt;p&gt;Starting the day, we prepared to push ourselves on Day 2 of the Way for a 21 mile “long day” to set ourselves up for a five or six-day hike. The goal was to gun for Inversnaid, a small town on the map that would have a couple of places to stay, a fairly typical stopping point for Way hikers.&lt;/p&gt;
&lt;p&gt;“A couple of places to stay” turned out to be entire description of the place, which was more of an outpost rather than a small town. The &lt;a href=&quot;http://www.lochsandglens.com/inversnaid.asp&quot;&gt;Inversnaid Hotel &lt;/a&gt;was the obvious and easy choice as the place to stay for the night, as it was the only one (of the total of two) places to stay with available rooms.&lt;/p&gt;
&lt;p&gt;It was here where we came to meet tourists and travelers alike, sharing different goals, experiences, journeys and styles of travel, but all enjoying the ride.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The hotel, perched on the idyllic shores of Loch Lomond, offers a full range of services that makes sense given its remote location: accommodations, full breakfast and dinners (reservations required), bar and nightly entertainment. With its easy access to boat tours and ferries across the loch by its own harbour, easy access by road and an ample car park, and its prime location on the West Highland Way, it makes a good stop for visitors to the area.&lt;/p&gt;
&lt;p&gt;By my guess from our stay, it does a roaring trade to two disparate groups: Way through-hikers and pension-age English tourists.&lt;/p&gt;
&lt;p&gt;Arriving at the hotel, everything already taken care of by Bryan, I was simply happy at not having to hike any farther and knowing that I would soon have a shower, dinner and a pint. Walking through the hotel, waiting for dinner, lingering in the waiting rooms, I realized that The Crew was in the minority, since we were not English, over-55, or enjoying a nice little holiday on the Loch. Given my disdain for tours, pre-set menus, limited choices, and everything that smacks of the packaged experience, a bit of cynicism crept in. Mocking the hotel, the other people at the hotel, the upcoming dinner, the night’s entertainment; in my mind’s eye all of it was less meaningful than what we were doing, less taxing, less of an experience, less real.&lt;/p&gt;
&lt;p&gt;After the night’s conversation and experiences, however, I admit I was wrong to mock. All of these people are out here, enjoying their lives and travels in their own way. So what if the night’s entertainer was only good because he was tremendously corny? So what is the crowd was good only through the irony of the place, the time, the music, their constrained feet-tapping, their love for the corny music?&lt;/p&gt;
&lt;p&gt;Who is to say my way is better? My view switched, Bryan and Kevin were “right”, I was wrong to mock. The important thing is that they were out there, each living their way.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Obstacles</title>
    <link href="https://taylordavidson.com/2007/obstacles/"/>
    <updated>2007-05-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/obstacles/</id>
    <content type="html">&lt;p&gt;Routines start to settle in by day 3 of the West Highland Way. Wake up, slowly pull your stiff legs, knees, back, feet out of bed, each tendon gently reminding you that they are there. Slowly eat an enormous breakfast, put on the various layers of hiking clothes and organize the pack for the day. Prepare feet for the hike and squeeze on the boots, and hike.&lt;/p&gt;
&lt;p&gt;And hike.&lt;/p&gt;
&lt;p&gt;So simple. Not easy, but simple. Follow the Way. Eat when needed. Rest when needed. Think if you want to. Revel in the views around you. Just take a step, then another, then another.&lt;/p&gt;
&lt;p&gt;Of course, obstacles are everywhere. Each step is a bit different: looping over flat ground, grinding up switchbacks up a hill, bounding down a hill in a half-run, tip-toeing gently over rocks ready to fall away under your boots, picking your way through stumps and roots along the river, navigating boulders and trees across the trail, criss-crossing ruts in the trail worn by water, crossing streams and rivers, pounding onto stiff wooden bridges, softly stepping through sand and loose dirt.&lt;/p&gt;
&lt;p&gt;The obstacles are not limited to the land, of course. Sheep scatter far before you reach them, but cows are a bit more obstinate- despite attempts to shoo them from the Way you are met with a blank, vacant look that shows no recognition, nonetheless any intent to move. While I tried to shoo, Fran demonstrated his greater experience at dealing with cows by just plunging past them, with as much insouciance befitting avoiding a cow.&lt;/p&gt;
&lt;p&gt;The most numerous obstacles, though, are man-made. The Way cuts across a checkerboard of private and public plots of land scattered over the Highlands, each surrounded by a fence to keep animals in and out.&lt;/p&gt;
&lt;p&gt;Crossing each fence, via a stile or a gate, is a little different, a puzzle. The simple ones, mere steps over the fence- high stile or low stile, are the easiest. Frankly, even the variety of levers and swings on the gates are not terribly mentally taxing, even at the end of a tiring hike. But the variety is the fun, and for most of the Way, they are the only thing that really gets in the way of the hike.&lt;/p&gt;
&lt;p&gt;The biggest obstacle, after all, is yourself.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Wow</title>
    <link href="https://taylordavidson.com/2007/wow/"/>
    <updated>2007-07-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/wow/</id>
    <content type="html">&lt;p&gt;This photo was from 6/16, descending the cables on Half Dome, Yosemite, CA, an iconic hike for many, and the highlight of my trip.&lt;/p&gt;
&lt;p&gt;As you see, there is a line of people waiting to go down, a traffic jam between people going up and down the same path along the cables. Shortly after taking this photo, I decided to go down on the outside of the ropes, really the only way to avoid the traffic jam.&lt;/p&gt;
&lt;p&gt;Today, I just realized that about 1 hour after I took this photo, &lt;a href=&quot;http://www.mercurynews.com/ci_6183705&quot;&gt;a man fell from almost the same spot&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;I cannot imagine how scary that would have been to experience. When he fell, there would have been a huge crowd of people at the summit, on the ropes, and on the bottom waiting to climb, hundreds of witnesses, powerless to help. Many of the same people &lt;a href=&quot;http://www.flickr.com/photos/photo_td/562793542/&quot;&gt;I saw milling around waiting&lt;/a&gt; were probably still there and witnessed the fall. While descending down the trail, still on a high from the climb up, I remember seeing a park ranger hiking quickly up the trail, I distinctly remember feeling sorry for him hiking the steep trail so fast, with a heavy pack, sweating in full park uniform on a hot day. Now I realize I was feeling sorry for the wrong man.&lt;/p&gt;
&lt;p&gt;Two couples got engaged on the summit while I was up there. People celebrated birthdays, accomplishments, some just enjoyed the views. But unfortunately, one man had a far different experience, and hundreds carry far different memories of the beautiful day. Horrifying.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Our face to the world</title>
    <link href="https://taylordavidson.com/2007/our-face-to-the-world/"/>
    <updated>2007-09-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/our-face-to-the-world/</id>
    <content type="html">&lt;p&gt;When do we let our guard down? When do we show our true selves to the world? How often do you feel your smile is not genuine? How often are you happy inside without it shining through to the world? Can you hide how you feel?&lt;/p&gt;
&lt;p&gt;I have a love / hate relationship with American suburbia. I enjoy the space and the ability to retreat from the outer world, the physical separation into the home that the suburbs makes so easy. Yet I miss the ease of interaction, the tension of street life and the variety, vibrancy and possibility of life that proximity creates. Does it have to be an all-or-nothing choice?&lt;/p&gt;
&lt;p&gt;There is no perfect place to live, it does not exist. I can only capture everything I like by having multiple environments, multiple cultures and multiple homes, and the ability to switch between them and other locations. Not change, but variety.&lt;/p&gt;
&lt;p&gt;What do you need?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Everyone is a photographer.</title>
    <link href="https://taylordavidson.com/2007/everyone-is-a-photographer/"/>
    <updated>2007-09-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2007/everyone-is-a-photographer/</id>
    <content type="html">&lt;p&gt;Photography is alive, perhaps more alive than ever.&lt;/p&gt;
&lt;p&gt;The cheap availability, the sheer ease of use and accessibility of cameras and the acceptance of people in society taking photographs has made photographs ubiquitous in life.&lt;/p&gt;
&lt;p&gt;Forget the notion that photography is just art, it is now a form of communication.&lt;/p&gt;
&lt;p&gt;So while traditional photographers may be stuck in the debate over whether sites like Flickr et. al. contribute anything meaningful to the art of photography, the point is completely missed – most people don’t care. Photos are just a way to share their lives, they do not do it for the art, the idea doesn’t even enter their mind. It’s just a way to communicate.&lt;/p&gt;
&lt;p&gt;Art photography will always be important, meaningful, valuable, once you realize that the notion of photography as an “art form” is a recent change in itself, as photography was initially not accepted as an art form when the first photographs showed up in the world. Artists are the exceptions, the ones inventing ideas and ways to express them, driving us forward in step changes through creative vision outside the realm of thought for most.&lt;/p&gt;
&lt;p&gt;The great work is still great, and is still rare – but there is more good work, and even more marginal work, out there than before cameras became widespread.&lt;/p&gt;
&lt;p&gt;The lesson of the expansion of tools from other industries (books, newspapers, music, movies) is the same – as the tools reach a larger amount of people, the ability to organize it all is even more important, and the tools and people to do the organizing even more important. Editors, curators, people with the eyes and understanding to organize and scan through the world, are and will be even more important.&lt;/p&gt;
&lt;p&gt;Where does this leave the economics of the stock business? Shot, dead, gone. Debate what you want about the economics of microstock, or Getty’s change to $49 images, or the value of RF and RM, or whether Flickr or Zoomr can create stock agencies from user generated content, but long-term, the economics for individual photographers will continue to degrade. While the demand for photographs for traditional media is flat or growing slowly at best, the supply is drastically increased. Say what you want about the quality of the work (marginal, uninspired, even dumbing down the art form), but most buyers do not need the best, they just need what is good enough for the decreasing expectations of the public.&lt;/p&gt;
&lt;p&gt;Communication has never been about pure quality, but rather about exchanging information efficiently, and once you accept photography as a form of communication then you completely change your expectations and use of the medium.&lt;/p&gt;
&lt;p&gt;What does mean to professional photographers? Learn the lessons from the music business and musicians – the future is less about owning the end product, more about the process and the experience of creating.&lt;/p&gt;
&lt;p&gt;More on this to come.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities 2007</title>
    <link href="https://taylordavidson.com/2008/my-cities-2007/"/>
    <updated>2008-01-04T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/my-cities-2007/</id>
    <content type="html">&lt;p&gt;Continuing from &lt;a href=&quot;https://taylordavidson.com/2006/12/25/my-cities-2006/&quot;&gt;my cities in 2006&lt;/a&gt;, my cities in 2007:&lt;/p&gt;
&lt;p&gt;(only cities where I spent a night count, and the * means I visited multiple times on non-consecutive days)&lt;/p&gt;
&lt;p&gt;Falls Church, VA *&lt;br&gt;
Richmond, VA *&lt;br&gt;
Dolly Sods Wilderness, Mononghela National Forest, WV *&lt;br&gt;
NYC, NY&lt;br&gt;
Santa Cruz, CA&lt;br&gt;
San Francisco, CA *&lt;br&gt;
Glasgow, Scotland *&lt;br&gt;
Drymen, Scotland&lt;br&gt;
Inversnaid, Scotland&lt;br&gt;
Crianlarich, Scotland&lt;br&gt;
Bridge of Orchy, Scotland&lt;br&gt;
Kinlochleven, Scotland&lt;br&gt;
Fort William, Scotland&lt;br&gt;
Inverness, Scotland&lt;br&gt;
Edinburgh, Scotland&lt;br&gt;
Arlington, VA *&lt;br&gt;
Luray, VA *&lt;br&gt;
Puerto Vallarta, Mexico&lt;br&gt;
Zihuatanejo, Mexico&lt;br&gt;
Acapulco, Mexico&lt;br&gt;
Puerto Escondido, Mexico&lt;br&gt;
Oaxaca, Mexico&lt;br&gt;
Pittsburgh, PA *&lt;br&gt;
Charleston, WV&lt;br&gt;
Louisville, KY&lt;br&gt;
Champaign, IL&lt;br&gt;
Avoca, IA&lt;br&gt;
Keystone, SD&lt;br&gt;
Badlands National Park, SD&lt;br&gt;
Boulder, CO&lt;br&gt;
Highlands Ranch, CO (Denver, CO)&lt;br&gt;
Rocky Mountain National Park, CO&lt;br&gt;
Moab, UT&lt;br&gt;
Capital Reef National Park, UT&lt;br&gt;
Kodachrome Basin State Park, UT&lt;br&gt;
Zion National Park, UT&lt;br&gt;
Mammoth Lakes, CA&lt;br&gt;
Yosemite National Park, CA&lt;br&gt;
Folsom, CA&lt;br&gt;
Tahoe City, CA&lt;br&gt;
Citrus Heights, CA (Sacramento, CA)&lt;br&gt;
Arcata, CA&lt;br&gt;
Crater Lake National Park, OR&lt;br&gt;
Tahkenitch State Park, OR&lt;br&gt;
Corvallis, OR&lt;br&gt;
Newberry National Volcanic Monument Park, OR&lt;br&gt;
Bend, OR&lt;br&gt;
Olympic National Park, WA&lt;br&gt;
Seattle, WA&lt;br&gt;
Okanogan National Forest, WA&lt;br&gt;
Vancouver, British Columbia (BC)&lt;br&gt;
Skihist Provincial Park, BC&lt;br&gt;
Okanagan Falls Provincial Park, BC (Okanagan Falls, BC)&lt;br&gt;
Dry Gulch Provincial Park, BC (Radium Hot Springs, BC)&lt;br&gt;
Jasper National Park, Alberta (AB)&lt;br&gt;
Kananaskis Country, AB&lt;br&gt;
Calgary, AB&lt;br&gt;
Larimore, ND&lt;br&gt;
Saginaw, MI&lt;br&gt;
Brooklyn, NY *&lt;br&gt;
Vienna, VA *&lt;br&gt;
Charlottesville, VA&lt;br&gt;
Lottsburg, VA (Northern Neck VA)&lt;br&gt;
George Washington National Forest, Wardensville, WV&lt;br&gt;
Austin, TX&lt;br&gt;
Clarksburg, NJ&lt;br&gt;
Wyndmoor, PA&lt;br&gt;
London, United Kingdom&lt;br&gt;
Delhi, India *&lt;br&gt;
Amritsar, Punjab, India&lt;br&gt;
Pune, Maharashtra, India&lt;br&gt;
Aurangabad, Maharashtra, India&lt;br&gt;
Udaipur, Rajasthan, India&lt;br&gt;
Jodhpur, Rajasthan, India&lt;br&gt;
Jaisalmer, Rajasthan, India&lt;br&gt;
Desert outside Jaisalmer, Rajasthan, India&lt;br&gt;
Jaipur, Rajasthan, India (kind of…)&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;This year I completed visiting all 49 continental US States, with just Hawaii left to go to finish off the USA. And yes, it’s a long list this year. In no way am I looking to top that next year, unnecessary…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Cultural Tourism</title>
    <link href="https://taylordavidson.com/2008/cultural-tourism/"/>
    <updated>2008-01-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/cultural-tourism/</id>
    <content type="html">&lt;p&gt;People or places? Which has a bigger impact on our memories? Can we make a distinction between the impact of the two on our experiences? Which is more rewarding?&lt;/p&gt;
&lt;p&gt;Over the past month I have been saving up my thoughts on India and just enjoying and embracing the days. I have spent days bouncing between cities, wandering through temples, museums, forts, palaces, memorials, markets, neighborhoods, looking at sights and listening to the streets.&lt;/p&gt;
&lt;p&gt;I have also spent days, afternoons and evenings with old friends, new friends, fellow travellers, locals, people I meet while wandering about, some that I approached with questions or requests, some that come up and just want to ask me questions.&lt;/p&gt;
&lt;p&gt;What will I remember more? Which will make a larger impact on my memories, thoughts, actions, life?&lt;/p&gt;
&lt;p&gt;People.&lt;/p&gt;
&lt;p&gt;Yes, I know how odd that sounds. Yes, I am a loner at heart. But I have learned so much more about India, its people, culture, history, past, present and future from my conversations with people that I meet that I could have ever learned from guidebooks or historical explanations. It is nearly impossible to sit alone in India: the natural inquisitiveness (or opportunism) of Indians inevitably leads to me getting into a conversation with groups of people, at varying levels of depth depending on their grasp of English.&lt;/p&gt;
&lt;p&gt;Most times I find if difficult to figure out someone’s intentions, and while I have gotten better at picking my places to get into conversations I still tend to be too trusting of people that I meet on the street. As it was explained to me, everybody wants something, ranging from simple info about me and my life to my money. And in fairness, I have initiated many conversations, sometimes for information, sometimes just to talk or learn, but always wanting something myself, however pure my intentions may be.&lt;/p&gt;
&lt;p&gt;Trust me, not all random experiences with people have been great. While some have been exhilarating, deep, meaningful, illuminating, many have been tiring, limited, shallow, and a couple have left me angry, depressed, and distrusting of people.&lt;/p&gt;
&lt;p&gt;But still I hunger for more interactions, more experiences, more memories.&lt;/p&gt;
&lt;p&gt;Thus, despite the abundant history and natural and man-made beauty, it is the people and conversations (travellers and locals alike) that will leave me with my true memories and stories from India. Here’s to two more weeks of embracing India and enjoying more great memories…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Unordered Thoughts from India</title>
    <link href="https://taylordavidson.com/2008/unordered-thoughts-from-india/"/>
    <updated>2008-01-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/unordered-thoughts-from-india/</id>
    <content type="html">&lt;p&gt;Rather than waiting for the unlikely essay that captures all of my thoughts, experiences and observations in one grand, defining swoop, instead I offer a list of unordered, unstructured and hopefully somewhat insightful observations from 52 days in India:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;I harbour the idea that Westerners (or at least, Americans) think of India as “India”, a homogeneous collection of people and societal artifacts that constitutes culture. Nothing could be farther from the truth.&lt;/li&gt;
&lt;li&gt;As mentioned previously, &lt;a href=&quot;https://taylordavidson.com/2008/cultural-tourism/&quot;&gt;it’s impossible to be alone in India&lt;/a&gt;. Sitting alone is an open invitation for someone to approach and start a conversation. Most often it is just simple and benign interest in a traveler, an outsider, a curiosity.&lt;/li&gt;
&lt;li&gt;Closely associated with the above, the willingness to help a stranger, Indian or foreigner, is simply amazing to a westerner.&lt;/li&gt;
&lt;li&gt;Everything is incomplete, or at least appears to be. Everything in the process of being constructed has piles of material standing nearby, making you wonder if the materials are going to be used, just leftovers yet to be removed, or rubble that has not been removed. Chances are it is all of the above.&lt;/li&gt;
&lt;li&gt;This is often manifested by the inability to determine where construction and destruction begins. Sidewalks end at pile of rubble, to be picked up again and dropped at seemingly random intervals. Roads collect potholes, barriers, boulders, abandoned piles of dirt, bricks and trash, all acting as naturally created speed bumps.&lt;/li&gt;
&lt;li&gt;At the same time, everything works, smooth or not. The Indian train system is a massive, archaic institution that somehow transports millions of people despite great inefficiency. But at the same time, you can book tickets online, print out an electronic ticket from home, check your wait list status online, and while at the station check train status, routes, and reservation status and seat assignment at networked kiosks.&lt;/li&gt;
&lt;li&gt;An unwillingness to make change is most often disguised as an inability. If you walk away from a merchant because they say they can not make change, somehow those missing notes or coins magically appears.&lt;/li&gt;
&lt;li&gt;The Indian head side-to-side nod that accompanies or replaces a verbal yes and no is a big point of confusion and comment from most westerners I meet. My hint is to ignore what the person says, ignore the direction of the head shakes, and pay attention to the eyes.&lt;/li&gt;
&lt;li&gt;A corollary to the above: the more confident a person is in their advice, the more likely they are wrong.&lt;/li&gt;
&lt;li&gt;Everything you look at or take interest in will undoubtedly be closely followed by five people taking a similar interest, looking over your shoulder, looking to see what you are doing. Just carrying a camera is an invitation for ten people to want to look at what you last took a picture of.&lt;/li&gt;
&lt;li&gt;Or more commonly, carrying a camera is an open invitation for someone to request that you take a picture or them, and for them to see themselves on the little digital screen. Did people make the same requests in the days of film? Does everyone just want to give the gift of their likeness to strangers? Or does everyone just want to be recognized, a star, in some way?&lt;/li&gt;
&lt;li&gt;There is an abundance of goods sold in small quantities, for small amounts, in small shops, by small kids.&lt;/li&gt;
&lt;li&gt;Labour is inexpensive, and it shapes all interactions, expectations, decisions. For example, why mechanize when a person can do it? What is saved? What is replaced?&lt;/li&gt;
&lt;li&gt;Thus a corollary: everything is done through middlemen, sometimes a chore, but most often a necessity to get anything done. Efficiency has a very different meaning.&lt;/li&gt;
&lt;li&gt;If can be fixed, mended, adapted, or reused, just ask, and someone will figure out how.&lt;/li&gt;
&lt;li&gt;Small things I notice by their abundance: gates, security guards, log books, the need for photos for all sorts of applications, hand-painted signs, the extra three to ten waiters at every restaurant.&lt;/li&gt;
&lt;li&gt;Small things I notice by their absence: napkins that actually work, vending machines, “health” food, women cooks, waitresses.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;More observations, hopefully more meaningful, to come later…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Cutting a desire path through life</title>
    <link href="https://taylordavidson.com/2008/cutting-a-desire-path-through-life/"/>
    <updated>2008-03-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/cutting-a-desire-path-through-life/</id>
    <content type="html">&lt;p&gt;Although you may not notice, desire paths pop up throughout our daily life. Next time you walk from one place to another, note the route you choose. Do you stick to the designed paths? Do you stick to the paved path, the gravel road, the marked route? Or do you choose an alternate route, a quicker or better way? Do you walk on the grass? Is this way crisp and laid out, or has it been trod before?&lt;/p&gt;
&lt;p&gt;A desire path is this non-designed but worn path, created casually by people finding the shortest distance between two points. It is created by experience, not by explicit design. The &lt;a href=&quot;http://shapeandcolour.wordpress.com/2008/02/29/gaston-bachelard-the-poetics-of-space-desire-paths/&quot;&gt;concept has existed in architecture for decades&lt;/a&gt;. Landscape designers can apply the concept to let people choose their preferred paths, and then formally pave the paths once established. To see many examples of desire paths, check out the pictures in this &lt;a href=&quot;http://www.flickr.com/groups/desire_paths/&quot;&gt;Flickr group&lt;/a&gt; dedicated to observed desire paths.&lt;/p&gt;
&lt;p&gt;The concept has recently popped up as a principle to apply to other methods of industrial, product and even &lt;a href=&quot;http://www.adaptivepath.com/ideas/essays/archives/000361.php&quot;&gt;software design&lt;/a&gt; to allow usage patterns to help inform design choices. Customers use products, making choices as they go, forming behaviors, and hopefully best practices emerge that can be used to guide design and product decisions.&lt;/p&gt;
&lt;p&gt;Whether created by a single designer or by the wisdom of the masses, we create norms, standardized choices, and we follow. We see the choices people have made, we see the paths, and we follow them.&lt;/p&gt;
&lt;p&gt;And not just in our walking routes, but throughout our lives. Laws, rules, understood norms for behavior, societal expectations: all created by the history of choices of the masses.&lt;/p&gt;
&lt;p&gt;Desire paths are how people have chosen the best route to navigate their physical world, whether it is the “intended” path or not.&lt;/p&gt;
&lt;h2&gt;How can we cut our own desire paths through life?&lt;/h2&gt;
&lt;p&gt;&lt;a href=&quot;http://www.slowleadership.org/blog/?p=375&quot;&gt;Create your own success in life by choosing your own process, your own route.&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Most conventional ideas about success go wrong because they focus on outcomes and results instead of on the processes of living. Outcomes come around from time to time, but life itself — the process of living, acting, thinking, and being — happens all the time.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Focus on the process, not the results. Spend your time on doing what you enjoy, follow your own process, because if you don’t enjoy the process, it’s unlikely you’ll enjoy the results.&lt;/p&gt;
&lt;p&gt;Successful businesses are founded on the idea of creating processes that can be understood, repeated, replicated, broken down step-by-step, because they know that in the business world sometimes the results go a bit astray. Companies use past performance to benchmark and create expectations for the future, and it helps them understand mistakes, failures, opportunities for improvement. They develop history, core competencies, establish cultures, a history of shared experiences that becomes their DNA for success.&lt;/p&gt;
&lt;p&gt;Do the same in your life. Take time to figure out what you want, whether it is on the established path or not. Then do it, consistently, with purpose. Make mistakes, and ruthlessly learn from them. Create your desire path in life: maybe others will follow, maybe not, but in the end at least it’s your path.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Centralia, PA</title>
    <link href="https://taylordavidson.com/2008/centralia/"/>
    <updated>2008-08-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/centralia/</id>
    <content type="html">&lt;p&gt;Centralia, Pennsylvania, USA, a nearly-abandoned town due to an underground coal mine fire since 1962, and an abandoned stretch of highway PA 54 / PA 61 created by a still smoldering fire.&lt;/p&gt;
&lt;p&gt;Centralia, Pennsylvania used to be an active town of over 1000 residents, busy with coal mining, railroads, schools, churches, hotels, bars, theatres, banks and a number of stores.  Today all that remains is a couple houses, a municipal building, empty streets, 11 residents and a surprisingly large cemetery that hints to the town’s former prosperity.  Standing only a couple miles from neighboring towns, Centralia today has few signs of what used to exist as recently as 10-20 years ago.&lt;/p&gt;
&lt;p&gt;Why go to a nearly-abandoned eventual ghost town? Why not?&lt;/p&gt;
&lt;p&gt;Opportunities for exploring without guides, without signs, without obvious indicators of what to look at and how to react are far and few between in the developed world.  So why not take these small chances when we can?&lt;/p&gt;
&lt;p&gt;I wasn’t alone: in the couple hours I wandered around last Friday and took photographs of the town and the abandoned highway, I ran into about six other groups of people, including a German reporter from Munich visiting the town and interviewing the few residents willing to talk. (Updated 9/11/2008, &lt;a href=&quot;http://www.philly.com/philly/news/local/20080911_Tourism_reignited_for_smoldering_town.html&quot;&gt;his article on Philly.com&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;I first heard about Centralia about five years ago, and have read a lot about the town on the Internet (background links below).  What happened?  In brief, an underground coal mine caught on fire 1962 due to an incident that caused a fire at the new landfill and exposed errors in the landfill’s construction.  Even though the authorities started monitoring the fire, a slow and ineffective response to the coal mine fire over the years led to citizens choosing in 1983 to take a government buy-out instead of an expensive and uncertain plan to stop the fire’s spread.  Additional government purchases of homes over the years have left only a few residents still residing in the town.&lt;/p&gt;
&lt;p&gt;In 1994 a section of PA 54 / PA 61 had to be re-routed because the underground fire caused portions of the pavement to buckle.  Smoke still seeps out of the cracks in the closed-off highway, and immense weeds have sprouted through the median.  The only apparent signs of life is the fresh spray-painted graffiti littered all over the pavement.&lt;/p&gt;
&lt;p&gt;That said, the most interesting part of my visit was to compare photographs of the town from the past 10-20 years with my own views of today:  less buildings, more graffiti, less people, less signs of what used to exist.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0508_centralia_town_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0561_centralia_hills_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0562_centralia_town_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0565_centralia_town_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0578_centralia_munincipal_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0577_centralia_town_center_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0511_centralia_61_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0514_centralia_61_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0523_centralia_61_me_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0531_centralia_61_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0548_centralia_61_crack_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0543_centralia_61_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0550_centralia_61_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0502_centralia_vent_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2008/0558_tour_bus_850.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Background links:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.damninteresting.com/?p=479&quot;&gt;Damn Interesting: The Smoldering Ruins of Centralia&lt;/a&gt;.  Good for history of the fire and its impact on the town.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.offroaders.com/album/centralia/centralia.htm&quot;&gt;Offroaders.com: Centralia, Pennslyvania&lt;/a&gt;. Also a &lt;a href=&quot;http://www.offroaders.com/album/centralia/the-story.htm&quot;&gt;good source for background.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Centralia,_Pennsylvania&quot;&gt;Wikipedia: Centralia, Pennslyvania.&lt;/a&gt;  Detailed background and photos.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.roadsideamerica.com/story/2196&quot;&gt;RoadsideAmerica.com: Centralia Mine Fire&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.xydexx.com/modernruins/centralia.htm&quot;&gt;Xydexx’s Exploring and Moderns Ruins: Centralia, PA.&lt;/a&gt;  Good directions.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.pahighways.com/features/centralia.html&quot;&gt;PA Highways: Centralia, PA&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>What Startups can learn from Billy Beane</title>
    <link href="https://taylordavidson.com/2008/what-startups-can-learn-from-billy-beane/"/>
    <updated>2008-09-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/what-startups-can-learn-from-billy-beane/</id>
    <content type="html">&lt;p&gt;Billy Beane, the General Manager (GM) of the Oakland Athletics, explaining how to change the team during the regular season, from &lt;a href=&quot;http://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393057658&quot;&gt;“Moneyball” by Michael Lewis&lt;/a&gt; (page 193-194 if you’re interested):&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;“No matter how successful you are, change is always good. There can never be a status quo. When you have money you can’t afford long-term solutions, only short-term ones. You have to always be upgrading. Otherwise you’re f**cked.”&lt;/li&gt;
&lt;li&gt;“The day you say you have to do something, you’re screwed. Because you are going to make a bad deal. You can always recover from the player you didn’t sign. You may never recover from the player you signed at the wrong price.”&lt;/li&gt;
&lt;li&gt;“Know exactly what every player in baseball is worth to you. You can put a dollar figure on it.”&lt;/li&gt;
&lt;li&gt;“Know exactly who you want and go after him.” (Never mind who they say they want to trade.)&lt;/li&gt;
&lt;li&gt;“Every deal you do will be publicly scrutinized by subjective opinion. If I’m [IBM CEO] Lou Gerstner, I’m not worried that every personnel decision I make is going to wind up on the front page of the business section. Not everyone believes that they know everything about the personal computer. But everyone who ever picked up a bat thinks he knows baseball. To do this well, you have to ignore the newspapers.”&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Many observers, especially those in baseball, completely misinterpreted Moneyball. &lt;strong&gt;Moneyball was about strategy, not tactics: constantly measuring and re-evaluating tactics and alternatives, not about determining and defining the “winning tactic”.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Beane built (and continues to build) the Oakland Athletics by building a team focusing on under-valued players. What is under-valued, however, changes over time. In the mid-1990s, OBP (on-base percentage) and OPS (on-base percentage slugging percentage) were under-valued statistics compared to more traditional stats such as RBIs, batting average and other counting stats. Beane was able to identify measurements of player performance that were under-valued by other teams (by player trade value and salary) compared to the contributions the player would have to the team’s performance (in wins and losses). Beane found, monitored and acquired players that fit his model and built teams that perennially out-performed their total salary expenditures; he created winning teams that were able to regularly compete against teams spending multiples more in salaries on players and teams. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/what-startups-can-learn-from-billy-beane/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;However, times changed. As other GMs picked up on the results, they started copying his tactics and bidding for the same players.&lt;/p&gt;
&lt;p&gt;And over time, Beane adjusted. The metrics of value in the marketplace changed and Beane re-evaluated his tactics and identified new ways to value players and construct teams. He changed how he valued defense, draft picks, salary flexibility and pre-arbitration players; he changed how he constructed bullpens and timed acquiring and trading away players; and he made many other decisions that demonstrated his ability to measure, estimate and value player and team performance. It may not work every single year since many factors are difficult to model (e.g. freak injuries, personal matters), but over the long run Beane has demonstrated the ability to change tactics within an overarching strategy.&lt;/p&gt;
&lt;p&gt;Lessons for all…&lt;/p&gt;
&lt;p&gt;Also: more on &lt;a href=&quot;http://gigaom.com/2008/08/23/what-startups-can-learn-from-billy-beane-and-moneyball/&quot;&gt;GigaOm: What Startups Can Learn From Billy “Moneyball” Beane.&lt;/a&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Of course, while the A’s out-performed in the regular season, they regularly under-performed in short playoff series post-season baseball. The averages of the long-season simply did not always work out over the small sample sizes of five or seven games. Beane’s infamous retort: “My sh** doesn’t work in the playoffs.” &lt;a href=&quot;https://taylordavidson.com/2008/what-startups-can-learn-from-billy-beane/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>How to Fail - 25 Lessons Learned through Failure</title>
    <link href="https://taylordavidson.com/2008/how-to-fail-25-secrets-learned-through-failure/"/>
    <updated>2008-09-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/how-to-fail-25-secrets-learned-through-failure/</id>
    <content type="html">&lt;p&gt;Below are the 25 most important lessons I’ve learned through close observation and first-hand experiences in how entrepreneurs and startups fail. The first sixteen primarily address strategic and operational issues, and the last nine deal more with management and organizational issues. I believe the three most important factors for any company are people, product and market, so I’m not sure that the ratio of ways to fail really fits my overall beliefs, but perhaps you’ll have ideas and lessons you’ve learned that will bring the ratio more in line. Read, and then comment: what would you add as reason #26?&lt;/p&gt;
&lt;h2&gt;1. Dither, dither, dither; plan, plan, plan. Instead: Fail fast. Fire, aim, repeat.&lt;/h2&gt;
&lt;p&gt;Time is the most valuable asset a person has, and yet it’s the easiest and most common thing wasted. Speed breeds momentum and passion, motivation and a bias for action. Learning through experience is far more valuable than learning through planning, prototyping or researching as nothing is more direct, meaningful and visceral than seeing how something works (or doesn’t).&lt;/p&gt;
&lt;p&gt;What is the second-most important asset? Passion. People only have so much passion, intellect and interest to devote to ideas without seeing results, without seeing the fruit of their labour. Give people the chance to succeed and the opportunity to learn without drowning them in the process. Few things are more demotivating than working on a project for an extensive amount of time just to see it canceled shortly before it would have seen the light of day.&lt;/p&gt;
&lt;h2&gt;2. Postpone hard decisions until you have to make hard trade-offs. Instead: Make decisions earlier to create options and build flexibility.&lt;/h2&gt;
&lt;p&gt;Make decisions before you think you need to. You’re probably too late if you come to the point where you realize you have to make a choice between hard trade-offs. By waiting to make a decision you’ve created trade-offs instead of options. Postponing decisions in the attempt to optimise your results is probably a waste of your resources in other ways.&lt;/p&gt;
&lt;h2&gt;3. Copy tactics. Instead: Create strategies.&lt;/h2&gt;
&lt;p&gt;Blindly following the tactics and path of other companies is a sure route to failure. The right tactics are indelibly linked to the internal and external environments a company faced at a particular point in time. Companies regularly fail by adopting old business models or basing a business on artificially protecting old business models. Re-applying another company’s tactics neglects to consider the process and path they took to success.&lt;/p&gt;
&lt;p&gt;Followers focus on tactics and tools rather than strategies and goals.&lt;/p&gt;
&lt;h2&gt;4. “Fight the good fight.” Instead: Pick the right battles, at the right time, with the right people.&lt;/h2&gt;
&lt;p&gt;There is a time and a place for everything. Make prudent decisions based on your present and future situation and capabilities rather than fighting every battle that comes your way. The hardest part for every startup is staying in the game, thus do everything you can do to stay in the game give yourself the opportunity for future success.&lt;/p&gt;
&lt;p&gt;Implications:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Leave big, systemic, intractable problems to big companies with the resources to get knocked down and get up again. Instead, solve simple problems (big and small) where you can have a direct impact.&lt;/li&gt;
&lt;li&gt;Let large companies create standards. Stay away from basing your success on re-creating the wheel for the industry. If your valuable, innovation solutions for your customers are meant to be industry standards, then they will naturally become the standards, but do not depend on systemic change for your success.&lt;/li&gt;
&lt;li&gt;Leave large, cross-industry partnerships between incumbents to large, established companies. Startups will almost always be caught between the old battles and priorities of established companies, better to not depend on having to solve their relationships for your success.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;5. Solve your problems. Instead: Solve their problems.&lt;/h2&gt;
&lt;p&gt;Alternate interpretation: Solve buyers’ problems instead of solving sellers’ problems.&lt;/p&gt;
&lt;p&gt;Don’t create solutions that make things easier for you. Create solutions that solve problems for your customers and buyers; they typically don’t care about your own internal problems.&lt;/p&gt;
&lt;h2&gt;6. Focus on the long-term. Instead: Focus on the short-term.&lt;/h2&gt;
&lt;p&gt;You exist in the short-term, you don’t know if you will in the long-term. Make decisions that matter now. In fact, your view of the long-term will probably be wrong; instead, make decisions now that build options that allow you to adjust to the inevitable differences between now and the future.&lt;/p&gt;
&lt;h2&gt;7. Build prototypes, mockups and samples. Instead: Start building in a format and medium as close to the finished product as possible, and iterate, iterate, iterate.&lt;/h2&gt;
&lt;p&gt;Nothing saps the spirit more than creating mockups and designs without making progress toward a completed product. Most often the product cannot be created exactly as it is designed, and thus it is important to learn through working on the product itself, not the design.&lt;/p&gt;
&lt;p&gt;Obviously different products require different levels of designing, blueprints and planning; but the focus should always be on the quality of the finished product and not the model.&lt;/p&gt;
&lt;h2&gt;8. Let data make decisions. Instead: Use data to guide decisions.&lt;/h2&gt;
&lt;p&gt;There is always incomplete data whenever you create something new. In a world of incomplete information, data can help you make a decision but it must be treated as a guide to a decision, not the decision. You are more likely to neglect to evaluate an “unknown unknown” than you are to misjudge a “known unknown.” Spend your time wisely on asking the right questions rather than just coming up with the right answers.&lt;/p&gt;
&lt;h2&gt;9. Give customers everything they want. Instead: Listen to customers, then throw (almost) all of it away.&lt;/h2&gt;
&lt;p&gt;Closely related to how to use data: one of the best advantages of a small company is that everyone interacts with customers or can directly see how customers are using their product or service (wait: not everyone does?).&lt;/p&gt;
&lt;p&gt;Large companies are forced to split tasks, accountabilities and “strategy” up into small pieces by the very nature of being large. The increased interactions and interlocking tasks creates layers of decision-making and abstracts the tasks away from the impacts they have on customers.&lt;/p&gt;
&lt;p&gt;If you are in a position where you cannot directly listen to a customer, talk to a customer or directly see what a customer is doing, then you’re too far away.&lt;/p&gt;
&lt;h2&gt;10. “New, New, New!” Instead: F*** new. What’s different? What’s better?&lt;/h2&gt;
&lt;p&gt;Unless new adds something to the equation, new is not good enough. New is not enough to get people to switch; and if they are switching to you, it’s pretty likely they’ll switch away from you when you’re no longer new.&lt;/p&gt;
&lt;h2&gt;11. Leave money on the table. Instead: Raise all the capital you should each time you’re at the trough.&lt;/h2&gt;
&lt;p&gt;More companies die through lack of capital than any other reason. Capital buys time and creates options; it allows you to stay in the game through the inevitable mistakes, misjudgments and external market shifts out of your control.&lt;/p&gt;
&lt;p&gt;The key here is “should.” Raising small amounts of capital to test an idea or to get a quality investor involved or to validate the idea are all good reasons to raise smaller amounts of money; raising smaller amounts of money to optimise the valuation at the next fund-raising round is not a good reason. You’ll spend more money and more time than projected and you’ll be looking at a range of hard trade-offs in your next round of fund-raising.&lt;/p&gt;
&lt;p&gt;Cash is king.&lt;/p&gt;
&lt;h2&gt;12. Optimise for the best-case scenario. Instead: Build redundancy and plan for the worst-case scenario.&lt;/h2&gt;
&lt;p&gt;Projects take longer than planned. Production is more expensive than projected. Sales come slower than forecasted. Market conditions change, competitors shift gears.&lt;/p&gt;
&lt;p&gt;The only guarantee is that things will change. Depending on the past to predict the future is a bad bet because the risk / reward trade-off is inevitably skewed; things are guaranteed to change, yet the rewards are poorly priced into current risk.&lt;/p&gt;
&lt;p&gt;Create solutions for things that don’t change. Create a structure that allows you to stay in the game. Instead of depending on a step-by-step sequential plan, create alternate, parallel paths that allow you to adapt your various workstreams to the changing environment and marketplace.&lt;/p&gt;
&lt;h2&gt;13. Over-promise, over-sell, under-deliver. Instead: Over-promise, over-sell, over-deliver.&lt;/h2&gt;
&lt;p&gt;The vast majority of startups fail because the problems they aim to solve exist for a reason. Aim high and deliver high, and if you can’t do that, then you probably won’t succeed. Justifying mistakes is merely rationalization.&lt;/p&gt;
&lt;p&gt;However, “over-delivering” does not equal “doing more”. If you attempt to over-deliver by adding more and more features, more promises, more capabilities, you’re reducing your likelihood of delivering on any of them. Focus on the getting the minimum done exceptionally well.&lt;/p&gt;
&lt;p&gt;When in doubt, do less.&lt;/p&gt;
&lt;h2&gt;14. Be stubborn in the face of failure. Instead: Be determined in the face of disbelief.&lt;/h2&gt;
&lt;p&gt;The doubters are inevitable and the odds are stacked against entrepreneurs and startups, thus it is crucial to believe in yourself, your company and your solution. Yet that determination can become our biggest weakness when it manifests itself as stubbornness or inflexibility; we can learn more through failures than successes.&lt;/p&gt;
&lt;p&gt;The difference between determination and stubbornness is the difference between ignoring people and ignoring results.&lt;/p&gt;
&lt;p&gt;Flexibility is a virtue, not a weakness; error is inevitable, thus accept being wrong and make more mistakes to learn better and faster.&lt;/p&gt;
&lt;h2&gt;15. “We can build a successful business by capturing just X% of the market.” Instead: Sell to one customer. Repeat. Repeat. Repeat.&lt;/h2&gt;
&lt;p&gt;It is impossible for a company or an employee to grasp “the market.” All of your potential customers face slightly different problems and nobody wants to be the “average customer” at the median of the market. Focus your attention and all of your employees on being the best solution for a single customer and grow by winning customer after customer.&lt;/p&gt;
&lt;p&gt;By attempting to appeal to everyone, you’ll likely appeal to no one.&lt;/p&gt;
&lt;p&gt;Know the difference between the mass market and the niche market and build your entire business on that understanding.&lt;/p&gt;
&lt;h2&gt;16. Depend on outsiders to make key decisions or develop key components. Instead: Make your own key decisions and build your own core competitive advantages.&lt;/h2&gt;
&lt;p&gt;Outsourcing parts of your business is a key way to focus your time and attention on what matters; but be sure to keep your core competitive advantage in-house. The key decisions that affect the future of your business should be made by you and your company.&lt;/p&gt;
&lt;p&gt;Consultants, partners and investors will simply make different decisions using their frameworks guided by their incentives and payoff structures, despite all good intentions.&lt;/p&gt;
&lt;p&gt;Consultants can be valuable for large companies by exposing them to new ideas and processes and shaking up ingrained ways of doing business, but at a startup nothing is ingrained and creating new ideas and solutions should be the key part of your business. If you need a consultant to make a decision or build a solution for you, you’re making the wrong decisions or building the wrong solutions.&lt;/p&gt;
&lt;h2&gt;17. “I know more than anyone else.” Instead: If you think you’re the smartest person in the room, you’re the fool.&lt;/h2&gt;
&lt;p&gt;If you are indeed the smartest person in the room, then you’ve picked the wrong people to work with. If you’re not the smartest person in the room but think you are, then you’re simply (usually disastrously) wrong.&lt;/p&gt;
&lt;p&gt;Hire people smarter than you. Work with people smarter than you. Listen to them. Let them lead you. Take the blame for all failures, give away the credit for all successes.&lt;/p&gt;
&lt;h2&gt;18. A unanimous decision means we’re all right. Instead: If everybody agrees, you’re probably all wrong.&lt;/h2&gt;
&lt;p&gt;Startups face big decisions in areas of uncertainty. If everyone takes the same decision using the same information then you’re probably not structuring the choices appropriately.&lt;/p&gt;
&lt;p&gt;Expose yourself to a more diverse set of opinions and interpretations to re-structure the choices. Differences of opinion are warning signs for decisions; use these warning signals to identify the areas where you need to structure more options in your investment decisions. Since nobody really knows the exact path to success, build flexibility and don’t depend on everything to go right for success.&lt;/p&gt;
&lt;h2&gt;19. Hire resumes. Instead: Hire people: curiosity, passion, interpersonal skills and drive.&lt;/h2&gt;
&lt;p&gt;Who would you rather work with: a resume or a person?&lt;/p&gt;
&lt;p&gt;Remember that resumes are naturally biased, created and carefully manipulated by job-seekers as marketing devices.&lt;/p&gt;
&lt;p&gt;Hire people you want to work with based on the traits, characteristics and behavior you see. It takes more time to hire people rather than resumes, but the risk and downside of hiring a poorly-suited person is higher than the downside of an empty position.&lt;/p&gt;
&lt;h2&gt;20. Create rules to outline decisions. Instead: Create incentives to guide decisions.&lt;/h2&gt;
&lt;p&gt;Incentives align priorities. Rules do not create loyalty or empower employees. Instead of telling people what to do, outline goals and let them lead you to the destination. If you work with people smarter than you (and you probably do), then it’s important to listen and learn from them.&lt;/p&gt;
&lt;p&gt;Give up control; you never really had it anyway.&lt;/p&gt;
&lt;h2&gt;21. Reward activity. Instead: Reward achievements, both failures and successes.&lt;/h2&gt;
&lt;p&gt;Failure is an inevitable by-product of an innovative company, thus it’s important to reward people’s failures along with their successes. Ending a project can be as valuable as pushing forward, since misguided activity wastes resources, time and people’s passion.&lt;/p&gt;
&lt;p&gt;While process is important, remember that it’s results that count. Academic exercises (efforts that will never be executed) are called “academic” for a reason.&lt;/p&gt;
&lt;h2&gt;22. Meet to discuss. Instead: Meet to decide.&lt;/h2&gt;
&lt;p&gt;Meetings used to disseminate information are the biggest time-sink at almost all companies. Nobody likes meetings and the interruptions they create.&lt;/p&gt;
&lt;p&gt;If you are meeting, structure an agenda that leads to a decision being made right then. Use other methods of communication to disseminate information and updates.&lt;/p&gt;
&lt;p&gt;If you need meetings to “get everyone on the same page”, then you have bigger problems the meeting will probably not address.&lt;/p&gt;
&lt;h2&gt;23. Work under “understandings”. Instead: Create legal agreements as soon as possible.&lt;/h2&gt;
&lt;p&gt;The process of creating legal agreements is more valuable than the resulting documents themselves. Creating legal agreements forces people to make clear decisions and eliminates the different perceptions and the illusion of agreement that “understandings” invariably create.&lt;/p&gt;
&lt;h2&gt;24. Everything matters. Instead: Recognize the difference between “penny-wise” and “pound-foolish”.&lt;/h2&gt;
&lt;p&gt;Focus on what matters. “Penny-wise and pound-foolish” is a phrase that describes the tendency to focus on small, marginal-value things that we can see to the detriment of focusing more important, valuable but perhaps less-obvious options.&lt;/p&gt;
&lt;p&gt;While the phrase is more generally used to describe investment decisions (e.g. spending time on evaluating ways to cut small expenses instead of focusing on larger profit opportunities), it applies to any resource investment: time, money, people, passion, intellect, focus, integrity.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;And last but not least,&lt;/em&gt;&lt;/p&gt;
&lt;h2&gt;25. Treat these lessons as absolutes. Instead: Know all the rules completely so you can break them perfectly.&lt;/h2&gt;
&lt;p&gt;I didn’t come up with this one. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/how-to-fail-25-secrets-learned-through-failure/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; But even if it’s a bit hokey, it’s true: there are very, very few absolutes in the world.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Generally mistakenly attributed to the Dalai Lama &lt;a href=&quot;https://taylordavidson.com/2008/how-to-fail-25-secrets-learned-through-failure/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Five Lessons: How Photographers can Create New Business Models</title>
    <link href="https://taylordavidson.com/2008/five-lessons-how-photographers-can-create-new-business-models/"/>
    <updated>2008-09-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/five-lessons-how-photographers-can-create-new-business-models/</id>
    <content type="html">&lt;p&gt;The industry has been flooded with news lately; Photoshelter closing their stock agency, Corbis laying off more jobs, Photokina and a raft of new camera announcements, etc., etc. But if the only conversation in the industry is about &lt;a href=&quot;https://taylordavidson.com/2008/09/29/are-we-losing-our-focus/&quot;&gt;new cameras&lt;/a&gt; and dying business models, then I’m scared we’re missing the point.&lt;/p&gt;
&lt;p&gt;I’ve been thinking about the changing nature of the photography business for awhile, and I’ve teased about my thoughts about the future of the business and how photographers need to change their business models to adapt, to survive, to thrive.&lt;/p&gt;
&lt;p&gt;Well, here we go. Today we’ll start with the introduction, and we’ll break up the five lessons over the coming days to give you a chance to take it all in a little easier. Let’s go.&lt;/p&gt;
&lt;p&gt;We are all aware that the photography business is undergoing some changes that is making it difficult for photographers to maintain their previous levels of income. But it’s not just about that: the entire field of photography is undergoing massive shifts in how photographs are produced, distributed, stored, sold, viewed and critiqued. Additionally, the number of people involved with creating and viewing photographs has increased drastically as the the tools for producing and distributing images are easier to use, cheaper to buy and much more available than before.&lt;/p&gt;
&lt;p&gt;More importantly, it’s not just photography, and it’s not just the creative industries; all industries are undergoing their own &lt;a href=&quot;http://www.hypebot.com/hypebot/2008/09/a-conversation.html&quot;&gt;“democratization of the industry”&lt;/a&gt; in different ways.&lt;/p&gt;
&lt;p&gt;Can a photographer just focus on “how have things have changed for my business this year”? No: a limited, myopic view will not enable photographers to understand how external pressures are affecting the execution their own business plans. (Wait: you’re a photographer and you don’t have a plan? &lt;a href=&quot;https://taylordavidson.com/contact.html&quot;&gt;Drop me a line.&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;Instead, by understanding the larger changes throughout the industry photographers can develop a better understanding of how to invest their time, money and passion across the many potential routes.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The basic economics of the photography industry have been absolutely, fundamentally, permanently upended, flattened by the democratization of the tools of the production and distribution and a shift in the technologies, mediums and methods of communication. &lt;a href=&quot;https://taylordavidson.com/2008/07/16/can-the-photography-business-create-a-new-dna/&quot;&gt;(link)&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Technology has democratized access to the tools of production and distribution, leading to a surge of creators, squeezing the middle class of the industry; the long tail of photographers are getting squeezed. But the stars continue to stand strong: the rich get richer at the expense of the rest. If you look around, this isn’t unique to photography: across industries, countries and within societies, the rich continue to reap the benefits of increasing marginal returns to effort. Instead of railing against this economic order, let’s spend our time figuring out why it is happening in photography and figuring out how we can leverage the opportunities.&lt;/p&gt;
&lt;p&gt;We are seeing a massive mismatch of supply and demand; photographers have flooded the market with an oversupply of images created and distributed using mediums and based on economic models no longer in demand. While our ability to consume images and stories has increased, our ability to mentally process, physically consume and filter out quality has decreased.&lt;/p&gt;
&lt;p&gt;Framed under these pressures, “good enough” is the mantra of new consumers and creators of photography. The idea of a “good” image has been wrenched from the traditional photography and artistic elite and realigned to the larger mass market of populist photographers. &lt;strong&gt;The mass market has stormed the compound and they’re not leaving; better to learn how to leverage and profit from them rather than attempting to ignore or shut them out.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Most of the recent thoughts on how photographers can adapt have focused on either expanding what photographers create or how they market themselves and their images. Photographers have been adding multimedia and dynamic content to their traditional static images to find new ways to communicate and share their stories. We have been exploring how to use the Internet to market themselves and their images to the traditional industry gatekeepers.&lt;/p&gt;
&lt;p&gt;But these are tactics, not goals, and as technology changes the tactics will change as well. Photographers need to identify their goals and find ways to introduce learnings from other industries facing similar threats.&lt;/p&gt;
&lt;p&gt;Thus technological changes have altered the economic, social and cultural expectations of photography and photographers. Professional photographers need to utilize new technologies and leverage the newer cultural expectations of photography to stay relevant and profitable. Consider the changes in the industry as an opportunity, not a threat. While the existing routes to success have been under increasing pressure, many new avenues have opened up. Photographers have more opportunities, not less, as long as they are willing to explore new technologies and define their exact business models more precisely.&lt;/p&gt;
&lt;p&gt;So what can professional photographers do?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Five Lessons for Professional Photographers&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Photographers are your customers, not your competition.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/09/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/&quot;&gt;Take advantage of the atomization of demand and expand the scope of consumption.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/10/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/&quot;&gt;Take advantage of the oversupply and target your brand, your niche, your fans, your customers.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/22/lesson-4-connect-with-context-and-content/&quot;&gt;Connect with context and content.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/23/lesson-5-make-great-work/&quot;&gt;Make great work.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Lesson 1: Photographers are your customers, not your competition</title>
    <link href="https://taylordavidson.com/2008/lesson-1-photographers-are-your-customers-not-your-competition/"/>
    <updated>2008-10-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/lesson-1-photographers-are-your-customers-not-your-competition/</id>
    <content type="html">&lt;p&gt;For the background behind this post check out the introduction: &lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;Five Lessons: How Photographers can Create New Business Models.&lt;/a&gt; This is the first lesson in the series…&lt;/p&gt;
&lt;p&gt;Where is the money in photography?&lt;/p&gt;
&lt;h2&gt;“The way to make money in photography is to sell stuff to photographers.”&lt;/h2&gt;
&lt;p&gt;The usual sources of income in photography are &lt;a href=&quot;http://www.sportsshooter.com/news/2014&quot;&gt;hitting a bit of a rough patch,&lt;/a&gt; to say the least.&lt;/p&gt;
&lt;p&gt;From a photographer’s perspective, you’d be pretty worried if you tried to use &lt;a href=&quot;http://en.wikipedia.org/wiki/Porter_5_forces_analysis&quot;&gt;Porter’s Five Forces&lt;/a&gt; to understand what’s going on:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Threat of new entrants: Massive shifts in the supply of photographers armed with comparable, easily and relatively inexpensively acquired technology during a massive upheaval in the technology used in the industry. (High)&lt;/li&gt;
&lt;li&gt;Threat of industry competition: Tremendous competition between existing players throughout the industry, squeezed by a declining amount of traditional employment opportunities. (High)&lt;/li&gt;
&lt;li&gt;Threat of substitutes: Technology has created substitutes for static images, changed the notion of what cameras do, changed the notion of what photographers do. As we’ve discussed, we’ve seen a fundamental shift in the technology used to create, distribute and consume images and stories. Old technology, however, continues to have a use to define niches and specialization. (High).&lt;/li&gt;
&lt;li&gt;Bargaining Power of Buyers: Buyers continue to be unorganized in a diversified, fractured market for images and photographers. Buyers lack any real power to dictate prices outside of the ability to find competing photographers easily. Low transaction costs, low costs in changing photographers. (Low)&lt;/li&gt;
&lt;li&gt;Bargaining Power of Suppliers: Massive competition between the manufacturers and suppliers of equipment to photographers has resulted in amazing changes in the pace of advancements in the industry at declining marginal investments. (Low)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;More photographers, more cameras, more point-and-shoot and more DSLRs, all with faster replacement cycles, producing more images, shared with more people, more often and more immediate. &lt;a href=&quot;https://taylordavidson.com/2007/09/24/everyone-is-a-photographer/&quot;&gt;Everyone is a photographer.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;What do all these new photographers want to do?&lt;/p&gt;
&lt;p&gt;Do they really want to compete with the traditional professional photographer?&lt;/p&gt;
&lt;p&gt;We are seeing an interesting mix of competition between and within amateurs and professionals. &lt;a href=&quot;http://www.sportsshooter.com/news/2014&quot;&gt;2&lt;/a&gt; The flood of images to stock photo sites and the rise of microstock has permanently damaged the stock photography industry and has crippled many professionals surviving on stock sales. Traditional wedding photographers have been hurt by the shift in demand towards the looser “photojournalistic” style accompanied with more “friends with cameras.”&lt;/p&gt;
&lt;p&gt;But this competition is primarily at the fringes of each segment of the business: the cores remain firmly in the grasp of the professionals. Many of the “lost sales” to amateurs are not true lost sales: in most cases the buyers would never have paid the price for traditional professionals and would have either bought far less images or none at all.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Sound familiar? Would everyone who downloaded “pirated music” or “pirated software” for free really have paid for them?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;What is the difference between an amateur photographer and a professional photographer?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;An amateur &lt;em&gt;can&lt;/em&gt; take a great &lt;em&gt;picture&lt;/em&gt;: a professional &lt;em&gt;will&lt;/em&gt; create a great &lt;em&gt;image&lt;/em&gt;.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Put simply, given the same conditions (same time, same event, same subject), a professional will consistently out-produce an amateur. While an amateur will get 10/100 usable images, a professional will get 80/100 usable images (note: the ratios aren’t important: what is important is that a pro will have a much higher “hit rate”).&lt;/p&gt;
&lt;p&gt;Amateurs will not make the same commitment to photography and the industry as professionals, and it will show. Amateurs have different lives, different priorities, different goals, lower experience levels, less industry knowledge and less contacts, clients and relationships within the industry. Amateurs don’t really want to become professionals; despite what they say, they’re not willing to take the risk, make the commitment, spend the time and effort.&lt;/p&gt;
&lt;p&gt;But amateurs still want to take great pictures; every photographer wants to create great work, but the biggest difference between amateurs and professionals is what they aim to do with it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;They are not your competition; they are your customers.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What do amateurs want to do? To start:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Take pictures. The phrasing is important; it’s not “tell stories”, or “make images”, but “take pictures”.&lt;/li&gt;
&lt;li&gt;Share pictures and share their lives with friends, family.&lt;/li&gt;
&lt;li&gt;Showcase their pictures and lives for their homes, their offices, small shows with friends.&lt;/li&gt;
&lt;li&gt;Learn more about how to take better pictures.&lt;/li&gt;
&lt;li&gt;Find people that share their interests and connect with other photography enthusiasts&lt;/li&gt;
&lt;li&gt;Do more with their pictures: make photobooks, mugs, calendars, t-shirts, etc.&lt;/li&gt;
&lt;li&gt;Take pictures for friends, help them capture times in their lives.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In summary, most amateurs are focused on &lt;em&gt;their&lt;/em&gt; images, not yours. Most amateurs, at least the ones buying the bulk of the new cameras sold today and without traditional photography training or eduction, are not interested in delving into the history of photography, seriously attending and critiquing photography exhibits or going to industry festivals and building business relationships.&lt;/p&gt;
&lt;p&gt;So, if you’re a pro, don’t fight the rise of the amateurs. We all know success in the industry is not just about the images. Embrace amateurs. Help them. Better yet, &lt;strong&gt;sell them what they want.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We’ve started to explore the new demand in photography. Next we’ll focus on what to sell, how to price it and touch on examples of how some people and companies are redefining the opportunities.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;1&lt;/a&gt; Or everyone &lt;em&gt;thinks&lt;/em&gt; they are…&lt;br&gt;
&lt;a href=&quot;http://www.sportsshooter.com/news/2014&quot;&gt;2&lt;/a&gt; I know the line is blurry and far from cut and dry, and that many people have “amateur” and “professional” photography interests. But let’s start with the simplification…&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;Introduction: Five Lessons: How Photographers can Create New Business Models&lt;/a&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Lesson 1: Photographers are your customers, not your competition.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/09/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/&quot;&gt;Lesson 2: Take advantage of the atomization of demand and expand the scope of consumption.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/10/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/&quot;&gt;Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/22/lesson-4-connect-with-context-and-content/&quot;&gt;Lesson 4: Connect with context and content.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/23/lesson-5-make-great-work/&quot;&gt;Lesson 5: Make great work.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Lesson 2: Take advantage of the atomization of demand and expand the scope of consumption</title>
    <link href="https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/"/>
    <updated>2008-10-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/</id>
    <content type="html">&lt;p&gt;For the background behind this post check out &lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;Introduction: Five Lessons: How Photographers can Create New Business Models&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Lesson 1: Photographers are your customers, not your competition.&lt;/a&gt; This is Lesson 2…&lt;/p&gt;
&lt;p&gt;In the Introduction and Lesson 1 we spent a lot of time discussing what is going on in the photography industry. Now let’s start to think about what to do about it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Take advantage of the atomization of demand and expand the scope of consumption.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What does that mean?&lt;/p&gt;
&lt;p&gt;Atomization of demand:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The demand for images, photographers and stories has splintered into a disaggregated variety of niches, groups and audiences.&lt;/li&gt;
&lt;li&gt;Fans and customers have splintered off into their areas of interest, disaggregated and re-formed across traditional dividing lines by the web.&lt;/li&gt;
&lt;li&gt;There are more people creating and consuming images than ever before; thus it’s not surprising that we have developed more varied ideas and perspectives of a “good image” or “what photography is about.” &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;li&gt;Our definitions of amateur, professional, critic, curator and fan have become more blurred.&lt;/li&gt;
&lt;li&gt;Our reasons, interest and goals in photography have become less homogenous.&lt;/li&gt;
&lt;li&gt;And our use of images has become broader: we have easier and cheaper access to a wider variety of ways to consume, customize, personalize, remix and repurpose images than ever before.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Expand the scope of consumption:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The opportunities to produce at scale are available to more people, easier, quicker and cheaper than ever before.&lt;/li&gt;
&lt;li&gt;And it will likely continue to get better as recreating and repurposing images becomes more akin to manipulating data.&lt;/li&gt;
&lt;li&gt;But since these opportunities are available to everyone, competing on scale is becoming tougher and tougher for individuals.&lt;/li&gt;
&lt;li&gt;The larger opportunity is to develop &lt;a href=&quot;http://en.wikipedia.org/wiki/Economies_of_scope&quot;&gt;economies of scope.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;It is easier, cheaper and quicker than ever before to create, setup, market, distribute and sell images, ideas, knowledge and information.&lt;/li&gt;
&lt;li&gt;Take advantage of the cheaper and easier access to the interaction and distribution platforms to let people consume content (and context) in whatever form they want.&lt;/li&gt;
&lt;li&gt;In simple terms: create more products, customized to different niches, used in different ways. There is no single, killer product or strategy: the answer is much more grey and messy.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;What are the business opportunities? What can and should we create?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Let’s remember two things:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;People spend their money, time and passion to better their lives, not to better yours. Accept it. Remind yourself of this mantra every time you create, market and deliver a product or service, and it will make you focus on exactly why someone should spend their money, time and passion on you.&lt;/li&gt;
&lt;li&gt;By and large, most new amateur photographers don’t want to buy your images, they want to do things with their own.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Whether they have thought about it this way or not, innovative companies and professional photographers are taking advantage of the splintering demand and the increased economies of scale and scope to manage their content, repurpose their images, connect with fans and customers, stir up attention and sell themselves and their images. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Examples &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Help people share, print images and other products: &lt;a href=&quot;http://www.flickr.com/&quot;&gt;Flickr&lt;/a&gt;, &lt;a href=&quot;http://www.smugmug.com/&quot;&gt;SmugMug&lt;/a&gt;, &lt;a href=&quot;http://www.kodakgallery.com/&quot;&gt;Kodak&lt;/a&gt;, &lt;a href=&quot;http://www.snapfish.com/&quot;&gt;Snapfish&lt;/a&gt;, &lt;a href=&quot;http://www.snapfish.com/&quot;&gt;Shutterfly&lt;/a&gt; et. al.&lt;/li&gt;
&lt;li&gt;Help people create and display portfolios: &lt;a href=&quot;http://www.aphotofolio.com/&quot;&gt;A Photo Folio&lt;/a&gt;, &lt;a href=&quot;http://www.zenfolio.com/&quot;&gt;Zenfolio&lt;/a&gt;, &lt;a href=&quot;http://www.livebooks.com/&quot;&gt;liveBooks&lt;/a&gt;, et. al.&lt;/li&gt;
&lt;li&gt;Help people print (and frame images): &lt;a href=&quot;http://www.mpix.com/&quot;&gt;Mpix&lt;/a&gt;, &lt;a href=&quot;http://imagekind.com/&quot;&gt;Imagekind&lt;/a&gt;, &lt;a href=&quot;http://www.pictopia.com/&quot;&gt;Pictopia&lt;/a&gt; et. al.&lt;/li&gt;
&lt;li&gt;Help people create, print and distribute books: &lt;a href=&quot;http://www.blurb.com/&quot;&gt;Blurb&lt;/a&gt;, &lt;a href=&quot;http://www.mypublisher.com/&quot;&gt;My Publisher&lt;/a&gt; and almost all of the image printshops&lt;/li&gt;
&lt;li&gt;Help people create, produce and distribute other products: &lt;a href=&quot;http://etsy.com/&quot;&gt;Etsy&lt;/a&gt;, &lt;a href=&quot;http://www.cafepress.com/&quot;&gt;Cafepress&lt;/a&gt; and suddenly many of the printers like &lt;a href=&quot;http://www.mpix.com/&quot;&gt;Mpix&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Help people license and sell images: &lt;a href=&quot;http://www.photoshelter.com/&quot;&gt;Photoshelter&lt;/a&gt;, &lt;a href=&quot;http://www.digitalrailroad.net/&quot;&gt;Digital Railroad&lt;/a&gt;, &lt;a href=&quot;http://istockphoto.com/&quot;&gt;iStockphoto&lt;/a&gt;, &lt;a href=&quot;http://www.shutterstock.com/&quot;&gt;Shutterstock&lt;/a&gt;, &lt;a href=&quot;http://photrade.com/&quot;&gt;Photrade&lt;/a&gt;, etc.&lt;/li&gt;
&lt;li&gt;Create communities around shared interests: &lt;a href=&quot;http://flickr.com/&quot;&gt;Flickr&lt;/a&gt;, &lt;a href=&quot;http://www.lightstalkers.org/&quot;&gt;Lightstalkers&lt;/a&gt;, &lt;a href=&quot;http://www.photojojo.com/&quot;&gt;Photojojo&lt;/a&gt;, etc.&lt;/li&gt;
&lt;li&gt;Educate, portfolio reviews, share information, connect: &lt;a href=&quot;http://davidalanharvey.com/&quot;&gt;David Allen Harvey&lt;/a&gt;, &lt;a href=&quot;http://thebschool.com/&quot;&gt;The [b] School&lt;/a&gt;, &lt;a href=&quot;http://photobusinessforum.blogspot.com/&quot;&gt;John Harrington and Photo Business Forum&lt;/a&gt;, &lt;a href=&quot;http://www.theonlinephotographer.com/&quot;&gt;Mike Johnston&lt;/a&gt;, &lt;a href=&quot;http://blogs.photopreneur.com/&quot;&gt;Photopreneur&lt;/a&gt;, &lt;a href=&quot;http://www.photojojo.com/&quot;&gt;Photojojo&lt;/a&gt;, etc.&lt;/li&gt;
&lt;li&gt;Create experiences (travel workshops and groups, festivals): &lt;a href=&quot;http://www.pixelatedimage.com/blog/&quot;&gt;David duChemin&lt;/a&gt;, &lt;a href=&quot;http://www.thedigitaltrekker.com/blog&quot;&gt;Matt Brandon&lt;/a&gt;, and many others&lt;/li&gt;
&lt;li&gt;Curate and critique: &lt;a href=&quot;http://jmcolberg.com/weblog/&quot;&gt;Jörg Colberg&lt;/a&gt;, &lt;a href=&quot;http://www.aphotoeditor.com/&quot;&gt;Rob Haggart&lt;/a&gt;, &lt;a href=&quot;http://www.beikey.net/mrs-deane/&quot;&gt;Mrs. Deane&lt;/a&gt;, &lt;a href=&quot;http://www.whatsthejackanory.com/&quot;&gt;Andrew Hetherington&lt;/a&gt;, &lt;a href=&quot;http://exposurecompensation.com/&quot;&gt;Miguel Garcia-Guzman&lt;/a&gt;, &lt;a href=&quot;http://thetravelphotographer.blogspot.com/&quot;&gt;Tewfic El-Sawy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Promote and connect with fans and customers: &lt;a href=&quot;http://blog.chasejarvis.com/blog/&quot;&gt;Chase Jarvis&lt;/a&gt;, &lt;a href=&quot;http://blog.vincentlaforet.com/&quot;&gt;Vincent Laforet&lt;/a&gt;, &lt;a href=&quot;http://jeremycowart.com/&quot;&gt;Jeremy Cowart&lt;/a&gt;, &lt;a href=&quot;http://www.joshmcculloch.com/&quot;&gt;Josh McCulloch&lt;/a&gt;, etc.&lt;/li&gt;
&lt;li&gt;Exposure: publish, promote, photo contests, portfolio reviews, festivals: &lt;a href=&quot;http://heyhotshot.com/blog/&quot;&gt;Jen Bekman&lt;/a&gt;, &lt;a href=&quot;http://www.flakphoto.com/&quot;&gt;Flak Photo&lt;/a&gt;, &lt;a href=&quot;http://vewd.org/&quot;&gt;Vewd&lt;/a&gt;, &lt;a href=&quot;http://vervephoto.wordpress.com/&quot;&gt;Verve Photo&lt;/a&gt;, &lt;a href=&quot;http://wecantpaint.com/log/&quot;&gt;We Can’t Paint&lt;/a&gt;, etc.&lt;/li&gt;
&lt;li&gt;Infrastructure: web hosting, online storage, image security and management, accounting, business management, etc.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;All of these are examples of people and companies that are taking advantage of the opportunities created by the expansion and splintering of demand and the concurrent proliferation of and accessibility to the tools to connect, market, create, distribute and sell themselves and their images.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So, how should we think about pricing our products and ourselves? What business models are possible?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Looking at the list above, I used the word “help” a lot. Sometimes “help” is sometimes provided free, but often the service is also a source of income.&lt;/p&gt;
&lt;p&gt;There is a broader debate in the business community about the variety of business models that have been created by the Internet and other technological changes. I won’t belabor the point, but the Internet has created opportunities for vastly different models of economic organization, creation and distribution, resulting in massive upheaval across almost every industry.&lt;/p&gt;
&lt;p&gt;The Internet may have impacted the creative industries (e.g. music, film, photography, writing, journalism) first and hardest; yet at the same time these industries might also have been the slowest to realize what happened and take advantage of the opportunities. Most incumbents continue to cling to archaic, dying business models, and most creators and participants in the industry have failed to adapt their own goals, strategies and tactics. Many still see the problems rather than the opportunities; the majority of the value exchange is based on traditional business models shoved into new methods of exchange, new currencies, new channels, platforms, customers and suppliers.&lt;/p&gt;
&lt;p&gt;A couple of leading thinkers about the variety of business models created by the Internet include &lt;a href=&quot;http://en.wikipedia.org/wiki/Hal_Varian&quot;&gt;Hal Varian&lt;/a&gt;, &lt;a href=&quot;http://www.thelongtail.com/&quot;&gt;Chris Anderson&lt;/a&gt; and &lt;a href=&quot;http://www.kk.org/&quot;&gt;Kevin Kelly&lt;/a&gt;. You might have heard a bit of the conversation: a lot of the talk is about &lt;a href=&quot;http://www.wired.com/techbiz/it/magazine/16-03/ff_free&quot;&gt;“free”&lt;/a&gt;. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;It’s a deceptively a simple concept, but the take-aways and practical applications are not as simple as “give it away for free”.&lt;/p&gt;
&lt;p&gt;There’s actually many variations of “free” and thus many ways to deliver and profit from “free” products and services. We’re all familiar with giving things away: we give away advice, help on projects, donate pictures and help connect people (clients, photographers, buyers, fellow creatives) when we can.&lt;/p&gt;
&lt;p&gt;But we give away a bit of ourselves and our images trusting, knowing, believing and hoping that we’ll get something back, directly or indirectly.&lt;/p&gt;
&lt;p&gt;How?&lt;/p&gt;
&lt;p&gt;Let’s start with &lt;a href=&quot;http://darmano.typepad.com/logic_emotion/2008/10/the-4-kinds-of.html&quot;&gt;the four kinds of “free”:&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Get one thing free, buy another.&lt;/h2&gt;
&lt;p&gt;In essence, one product directly cross-subsidizes another.&lt;/p&gt;
&lt;p&gt;Most photographers are familiar with this model: we give away views of our images (in fact, we often pay to have people view our images), but we limit use, ownership and physical reproductions of our images, instead requiring people to pay for prints, books, etc.&lt;/p&gt;
&lt;p&gt;The music industry has always understood this model, but the model has been hard-hit by changing technology and cultural mores regarding purchasing music. Essentially, more people have changed their ideas on what they should be getting for free and what they should be paying for.&lt;/p&gt;
&lt;p&gt;Photographers have seen a curve instead of a shift: we’ve seen a reduction in the perceived value and the prices they are willing to pay instead of a shift in what products should be free. In simpler terms, while many people say recorded music should now be free, nobody is saying stock images should be free, they’re just not willing to pay as much to license them (yet).&lt;/p&gt;
&lt;p&gt;The Internet and the shift away from film and towards digital has fundamentally changed the marginal costs of creation and distribution (think how much easier, quicker and cheaper it is to shoot, view and print images). While all photographers have seen the impact of the rapidly decreased marginal costs of creation, few have begun to test the opportunities created by vastly lower marginal costs of distribution.&lt;/p&gt;
&lt;p&gt;What’s possible? Perhaps it can make sense to &lt;a href=&quot;http://www.jacobpritchard.net/journals/&quot;&gt;give away prints.&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Advertising, sponsors and paid media.&lt;/h2&gt;
&lt;p&gt;We’re all familiar with this model. Advertising, patronage, grants, sponsors and commissions are all ways to get paid by creating content without having to sell it.&lt;/p&gt;
&lt;p&gt;While the model works for many industries and many forms of media, advertising will always be a controversial model for many creatives. Advertising distracts from and potentially alters the messages behind creative content, sponsorships always have be judged by their underlying motives, and all creative content and creators risk losing authenticity or their message by their association with commercialism.&lt;/p&gt;
&lt;p&gt;It’s always existed, but the web has brought the idea of advertising-supported business models far deeper than previously possible. Artists have always struggled with the idea, and probably always will.&lt;/p&gt;
&lt;p&gt;##“Freemium” - Only some pay for paid version.&lt;br&gt;
This is a standard model for many web services and software. Essentially, the features of the product are broken out and provided as different versions and tiers with different prices, and the customers that pay for the paid versions subsidize the users that do not pay for the free versions (note: “user” does not necessarily equal “customer”, in the same way “fan” does not necessarily equal “customer”).&lt;/p&gt;
&lt;p&gt;Many of the companies and people listed earlier use this model. Flickr is an obvious example. But there are more creative ways to think about this: for example, a photographer that offers workshops, books and general advice usually creates differential pricing schemes based on time, access, personal attention and direct feedback and engagement with the photographer. One level, even if it’s nothing more replying to emails or blogging, is usually free.&lt;/p&gt;
&lt;p&gt;Unfortunately &lt;a href=&quot;http://www.pixelatedimage.com/blog/2008/10/seriously/&quot;&gt;not all “customers” understand this concept&lt;/a&gt;. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt; As we continue to create economic models based on the concepts of versioning, differential access and “this you get for free, but this you pay for”, we’re naturally going to run into more confusion, complaints and arguments: it’s far easier to see, use and understand versions of software than versions of people.&lt;/p&gt;
&lt;p&gt;And that’s part of the reason this model is vastly untapped by photographers. But it’s also perhaps the largest opportunity.&lt;/p&gt;
&lt;p&gt;##“Gift Economy” - Give away for non-monetary rewards.&lt;br&gt;
If it’s not money, what do we get? Attention, reputation, non-cash awards, press, publicity… all of which may or may not indirectly lead to further economic opportunities. But the key is behind the intention.&lt;/p&gt;
&lt;p&gt;Most blogs without advertising run according to this concept: we give away our content without asking anyone to pay for it. Given that photography has always been a difficult industry for people to make a lot of money in, professionals have always accepted the non-monetary rewards as a form of compensation.&lt;/p&gt;
&lt;p&gt;What’s the opportunity? The benefits of non-monetary rewards were traditionally fairly limited to the people that we could reach and the attention we could draw. But the Internet has created a massive opportunity: think about how many more photographers are out there than before, the massive increase in the use of images across the Internet, the larger access to and interest in the tools of creating and producing images and the increased ease to reach more people more deeply.&lt;/p&gt;
&lt;h2&gt;OK. So… what should we do?&lt;/h2&gt;
&lt;p&gt;The options are overwhelming, and instead of providing answers I’ve probably just created more questions. So, what should you do? How should you find fans and customers for your mix of products and services? How should you decide how to focus your time, passion and money?&lt;/p&gt;
&lt;p&gt;There’s another layer to consider. The larger problem many photographers face is the other side of the market for content, an oversupply of photographers and images. How can professional photographers shift that problem into an opportunity? We’ll discuss that in the next post in the series, “Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers.”&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;Introduction: Five Lessons: How Photographers can Create New Business Models]&lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;1&lt;/a&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Lesson 1: Photographers are your customers, not your competition.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Lesson 2: Take advantage of the atomization of demand and expand the scope of consumption.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/10/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/&quot;&gt;Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/22/lesson-4-connect-with-context-and-content/&quot;&gt;Lesson 4: Connect with context and content.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/23/lesson-5-make-great-work/&quot;&gt;Lesson 5: Make great work.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;As discussed in earlier posts, the massive increase in the number of photographers has led to a more populist definition of a “good” picture; to get an idea of the debate simply look for the debate among professional photographers about Flickr. Better yet, dig into the site and the community itself, peruse some the of the “Award” groups in Flickr or troll through the comments littered throughout the site. I love what Flickr does, and there are some quality &lt;a href=&quot;http://flickr.com/photos/hi-phi/&quot;&gt;photographers&lt;/a&gt; &lt;a href=&quot;http://flickr.com/photos/mytripsmypics/&quot;&gt;throughout&lt;/a&gt; the site, but the average Flickr user’s idea of a “good picture” is very different from the average professional photographer’s view. But then again, Flickr was not created for the professional photographer; Flickr’s goals, value and footprint in the industry are far more grand. &lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;The phrasing “themselves and their images” should not be glossed over or taken lightly. &lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I recognize these are broad buckets with a lot of overlap, and that there is a wide variation in the quality, market positioning, audience, customer segments and goals of these companies and people. And it’s not comprehensive. But let’s start with this… and my apologies to those I left out. &lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Best primers to read on the underpinnings of the “free” debate: &lt;a href=&quot;http://www.wired.com/techbiz/it/magazine/16-03/ff_free&quot;&gt;Chris Anderson: Free! Why $0.00 Is the Future of Business&lt;/a&gt; and &lt;a href=&quot;http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php&quot;&gt;Kevin Kelly: Better Than Free&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For the record, it’s a person’s choice what to charge and it’s a person’s choice what to buy, simple as that. &lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers</title>
    <link href="https://taylordavidson.com/2008/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/"/>
    <updated>2008-10-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/</id>
    <content type="html">&lt;p&gt;In &lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption&quot;&gt;Lesson 2&lt;/a&gt; we discussed how demand has splintered and how photographers have an increasingly larger set of options for products, versioning and pricing. In Lesson 3 we’re going to address the other side of the market, the supply of photographers and images. How can a professional compete against the vast oversupply of photographers and images?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The basic economics of the photography industry have been absolutely, fundamentally, permanently upended, flattened by the democratization of the tools of the production [and distribution] and a shift in the technologies, mediums and methods of communication.&lt;/p&gt;
&lt;p&gt;Technology has democratized access to the tools of production and distribution, leading to a surge of creators, squeezing the middle class of the industry; the long tail of photographers are getting squeezed.&lt;/p&gt;
&lt;p&gt;We are seeing a massive mismatch of supply and demand; photographers have flooded the market with an oversupply of images created and distributed using mediums and based on economic models no longer in demand. &lt;a href=&quot;https://taylordavidson.com/2008/five-lessons-how-photographers-can-create-new-business-models&quot;&gt;(link)&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;Forget about fighting the market. Stand above the market and create your own.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Most photographers understand this; creative professionals have always innately understood the need to find a personal style, a personal vision and “something to be known for.”&lt;/p&gt;
&lt;p&gt;What’s changed is the range of ways now available to define yourself; demand has fractured, product opportunities have expanded, the Internet has created and aggregated a wider range of niches. There are more routes to commercial and artistic success available than ever. And defining your route is even more important in a struggling, confused and down market; in down markets the mediocre get flattened and only the great succeed.&lt;/p&gt;
&lt;p&gt;Find your niche.&lt;/p&gt;
&lt;p&gt;Why?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://blog.chasejarvis.com/blog/2008/09/be-my-editor-results-are-in.html&quot;&gt;Chase Jarvis says it perfectly:&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Try to speak to everyone, and you’ll speak to no one.”&lt;/p&gt;
&lt;p&gt;“Try to please everyone, and you’ll please no one.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;Determine your goals, set your strategy, and then choose your tactics.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Copying tactics is not the route to success. Don’t confuse tactics with strategy. Don’t copy someone because it’s been successful for them; &lt;a href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/000890.html&quot;&gt;you’ll find it pretty hard to be great by simply choosing how someone else became great.&lt;/a&gt; The journey we take, not the destinations we reach, creates who we are; take your own journey.&lt;/p&gt;
&lt;p&gt;Even though &lt;a href=&quot;https://taylordavidson.com/2007/09/24/everyone-is-a-photographer/&quot;&gt;“everyone is a photographer”&lt;/a&gt; (or at least everyone thinks they are), not everyone defines what kind of photographer they are.&lt;/p&gt;
&lt;p&gt;How should you determine what kind of photographer you are? How can you find your niche?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;First, a step back.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Let’s take a slightly tangential step back. Expanding on the four kinds of free and the applicability to photographers covered in Lesson 2, there’s another framework to help us think about how photographers can create value outside of just our images.&lt;/p&gt;
&lt;p&gt;Photographers suffer from a bit of the problem musicians face: once we put our content out on the market, it’s fairly easy to copy and redistribute (in at least some form). We lose our control over how our creative output is viewed, used and redistributed once we release it, copyright and rights management notwithstanding. And once content is easy to copy and redistribute without our control, it’s unlikely we’ll get paid for it.&lt;/p&gt;
&lt;p&gt;It wasn’t always this way: controlling our negatives used to be a fairly reliable way of controlling the market supply of our prints, even if it was always possible to recreate prints without negatives. But it required some knowledge of the craft and access to somewhat specialized tools (e.g. darkrooms, enlargers). Now, with the advent of digital imaging, personal computers and the Internet, the tools are available to everybody.&lt;/p&gt;
&lt;p&gt;The lesson: if you can’t stop content from being copied easily and distributed incredibly cheaply without your knowledge, it will probably happen, especially if you’re popular. Instead of trying to fight it, take advantage of it: &lt;a href=&quot;http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php&quot;&gt;use your easily copied content as a platform for creating additional value.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;How?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Immediacy.&lt;/strong&gt; Even if something can be copied, content can be differentiated by how and when it’s delivered. Imagine the difference between images delivered instantly over the web, or later in a hardbound book, or over time as a subscription, etc.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Personalization.&lt;/strong&gt; Images that are available to everyone need not be the same. How can you personalize an image? Make it important to them; add a story that means something to your customer.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Interpretation.&lt;/strong&gt; Critical analysis is an important part of art. Photographers have a vast potential to supply context to their work and themselves by providing interpretations to their fans and customers: portfolio reviews, support, critical analysis, etc.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Authenticity.&lt;/strong&gt; Artists have always used and understood this concept; examples include limited, numbered versions of prints, autographs, signatures, proofs of authenticity.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Accessibility.&lt;/strong&gt; Even if we can get a copy easily, we may not want to have it with us at all times. It’s a difficult concept to apply to a photographer, but it’s a fundamental part of many businesses serving photographers: security, organization, backups, hosting, file and rights management, etc.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Embodiment.&lt;/strong&gt; There’s more to the images than just the image: there’s you. Make yourself available to people; give talks, exhibits, workshops, educational sessions, “performances”, autographs, share your time to provide portfolio reviews and critical thought to people’s ideas, whether it is about their images or just photography in general.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Patronage.&lt;/strong&gt; Make “it” about more than just the image. Following up from the point above, create an intangible connection from your fans and customers. Support artists and their projects, connect, critique, advise, promote industry causes; being a patron of the community makes your content more important and more valuable.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Findability.&lt;/strong&gt; There are a ton of images out there, but they’re poorly organized, difficult to find and hard to access. Be professional. Find the right way to sell yourself and your images, regardless of whether you have representation. Make you and your images easy to find, make yourself easy to deal with and use platforms that make it easy for people to find, search, view and buy from you without having to deal with you. &lt;a href=&quot;http://www.joshmcculloch.com/&quot;&gt;Josh McCulloch&lt;/a&gt; is a perfect example how to do it. I happen to be a perfect example of &lt;a href=&quot;https://taylordavidson.com/portfolio.html&quot;&gt;how not to do it.&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The exchange between an artist and a buyer often embodies much more than just an image, a print or a book. You create your “footprint” through everything you do and embody in the past, present and future. Buyers remember your footprint more than just your images. &lt;a href=&quot;http://blog.chasejarvis.com/blog/2008/09/what-you-cant-see-matters.html&quot;&gt;Clients remember the complete experience of a shoot&lt;/a&gt; and base future decisions on more than just the images you created. Collectors value what you mean to the industry, your popularity and your potential. Hobbyist enthusiasts buy from you because they know you, or because it’s a funny story how they met you, or because your image represents something meaningful to them. Relationships outside of the images matter. It doesn’t mean you have to be liked; sometimes it is more important to be respected than liked. But choose carefully how you create and manage relationships to fit the requirements of your niche.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So how do I choose a niche?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;First, know yourself. In the frameworks covered in Lesson 2 and above, we’ve discussed a wide range of ways to create value. Some of these will appeal to you, your skills and interests, some won’t. Be yourself. Choose a niche that fits your goals in photography and in life.&lt;/p&gt;
&lt;p&gt;What does it take to succeed?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Know your passion.&lt;/strong&gt; Know your eye, your mind, your viewpoint and what you enjoy creating. We all see the world through our own biases; knowing how to use our biases to create our own interpretations is perhaps the key to finding a personal vision and style.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Know your goals.&lt;/strong&gt; Not everyone wants to be a professional photographer: not everyone wants to put in the time, make the sacrifices to succeed as a professional. Different niches require different sacrifices, risks and ancillary life decisions. Being a conflict photographer requires a vastly different approach than a commercial product photographer, or a child portrait photographer, or an outdoor stock photographer.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Know your customer.&lt;/strong&gt; Know how you make their lives better. Know how you’re solving their problems. Develop ways to solve problems they haven’t even realized yet.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Know your market and your competition.&lt;/strong&gt; What are other people doing? What skills are they developing? How is the market changing? What opportunities are expanding or closing?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Target your passion to create the right products for your customer and go get them.&lt;/strong&gt; Create your niche based on your passion, your goals, your products and your customers. Determine the best way to reach and connect with your fans and customers. Market relentlessly. Do not depend on people finding you, you have to go find them.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Sell. Learn. Adapt. Sell.&lt;/strong&gt; Be consistent. Target your niche. Learn from your successes and failures and adapt your approach.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;If this means you’re best at creating images for general interests (e.g. “postcard” photographers), use the do-it-yourself sites to create a range of products that amateurs and hobbyists like to purchase: postcards, t-shirts, greeting cards, calendars and coffee mugs, for example. Target your business to reach those people, learn about trade shows, retail outlets, product distribution, catalog marketing, etc.&lt;/p&gt;
&lt;p&gt;If you have a geographical niche, market yourself heavily in your geography and create a range of products that focus on your area.&lt;/p&gt;
&lt;p&gt;If you’re best at creating high-brow, conceptual art, then eschew many of the more commercial, general public routes and learn everything about exhibiting, publishing, grants, museums, etc.&lt;/p&gt;
&lt;p&gt;If you’re great at shooting stock, then setup your entire business to focus on creating and promoting stock. Learn everything about the Internet, SEO, stock buyers, stock agencies, license terms, industry news and developments.&lt;/p&gt;
&lt;p&gt;If you are best at commercial photography, figure out how people get established in the industry, meet other professionals, assist, intern, use the right equipment, set up a studiio, live in the right cities, network, etc.&lt;/p&gt;
&lt;p&gt;If you’re best at teaching, critiquing or helping people, find ways to give people what they want. Go to school, get an MFA and teach. Give workshops and sell books to amateur photographers. Teach people how to use Photoshop, Lightroom, create websites and use cameras. Review and critique camera technology, write articles about industry trends, etc.&lt;/p&gt;
&lt;p&gt;If you’re best at creating products or businesses based on photography, then go out and create the next SmugMug, Flickr, TinEye, Photojojo, Zoomr, Photoshelter, liveBooks, etc.&lt;/p&gt;
&lt;p&gt;You get the picture. I don’t have the answer. You do.&lt;/p&gt;
&lt;p&gt;At the end of the day, you want to be known as a leader in your area of expertise. For example: if someone asked about outdoor adventure photography, I would say check out &lt;a href=&quot;http://www.jimmychinphotography.com/&quot;&gt;Jimmy Chin&lt;/a&gt;. Or conflict photography: &lt;a href=&quot;http://www.jamesnachtwey.com/&quot;&gt;James Nachtwey&lt;/a&gt;. Or sports photography: &lt;a href=&quot;http://blog.vincentlaforet.com/&quot;&gt;Vincent Laforet&lt;/a&gt;. Or fine-art photography critique and analysis: &lt;a href=&quot;http://jmcolberg.com/weblog/&quot;&gt;Jorg Colberg&lt;/a&gt;. Or Chicago wedding photographey, or commercial product photography, or Nashville music photography, or Indian cultural photography, etc.&lt;/p&gt;
&lt;p&gt;In the cases of the above, the fact that I named them doesn’t mean they are the absolute best, but that they’ve created their name, defined their mark, reached an audience and created their niche.&lt;/p&gt;
&lt;p&gt;Oddly, the possibilities of running counter to trends are intriguing: instead of making more, make less. Be more exclusive, or mysterious, or harder to understand. Be available in less outlets, or harder to reach, or anonymous. Or show off your flexibility and target multiple niches or create multiple businesses. But in all of those cases, be known and appealing specifically because of your counter-cyclical decisions.&lt;/p&gt;
&lt;p&gt;But in whatever you decide to do, make it a conscious decision.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;In the Introduction, we talked about the general photography industry, in Lesson 1 we discussed the changing nature of demand, in Lessons 2 and 3 we covered demand and supply and talked about how to determine your product decisions. In Lesson 4 (early next week), we’ll dig into how to market and reach your customers…&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2008/five-lessons-how-photographers-can-create-new-business-models&quot;&gt;Introduction: Five Lessons: How Photographers can Create New Business Models&lt;/a&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Lesson 1: Photographers are your customers, not your competition.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption&quot;&gt;Lesson 2: Take advantage of the atomization of demand and expand the scope of consumption.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/22/lesson-4-connect-with-context-and-content/&quot;&gt;Lesson 4: Connect with context and content.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/23/lesson-5-make-great-work/&quot;&gt;Lesson 5: Make great work.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Lesson 4: Connect with context and content</title>
    <link href="https://taylordavidson.com/2008/lesson-4-connect-with-context-and-content/"/>
    <updated>2008-10-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/lesson-4-connect-with-context-and-content/</id>
    <content type="html">&lt;p&gt;We’ve discussed in &lt;a href=&quot;https://taylordavidson.com/2008/10/09/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/&quot;&gt;Lessons 2&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2008/10/10/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/&quot;&gt;3&lt;/a&gt; about how to create, price and market great content.&lt;/p&gt;
&lt;p&gt;The larger opportunity ahead, however, is to create great context in addition to great content. Context is a complement to content: demand for one component amplifies demand for the other.&lt;/p&gt;
&lt;p&gt;How do you create “context”?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Show up: online and offline. Be a person, not just a name. And give to your fans and customers.&lt;/li&gt;
&lt;li&gt;Connect: Link people together, connect like souls with shared interests. Create a hub, create a &lt;a href=&quot;http://sethgodin.typepad.com/seths_blog/2008/10/watching-market.html&quot;&gt;tribe&lt;/a&gt; and be a &lt;a href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/004688.html&quot;&gt;leader&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Educate: Provide knowledge and ideas to the community. Give critiques, workshops and portfolio reviews. Be a leader or an authority in your field.&lt;/li&gt;
&lt;li&gt;Organize: Create niches, organize events, create workshops, &lt;a href=&quot;http://amitgupta.com/blog/shoebox/2008/10/21/photojojo-photo-safaris-brooklyn/&quot;&gt;combine the online and the offline experiences.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Share: Give to the community. Share yourself, your experiences, knowledge and images.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It’s not just about your images, it’s also about you: &lt;a href=&quot;http://blog.chasejarvis.com/blog/2008/09/what-you-cant-see-matters.html&quot;&gt;“what you can’t see matters”&lt;/a&gt;. You – your style, personal brand and legacy – plays a huge role in why people choose to pay you money for what you do and create and deliver to them. Relationships matter. People matter.&lt;/p&gt;
&lt;p&gt;In all honesty, none of this is new. Many of these methods were possible long before the web. Information, examples, instructions and analysis about how to use the web to connect with people is easy to find, and we’re becoming increasingly familiar with the tools in our personal and professional lives.&lt;/p&gt;
&lt;p&gt;It’s not hard, but it’s complex.&lt;/p&gt;
&lt;p&gt;Let’s add to the complexities:&lt;/p&gt;
&lt;h2&gt;Blog&lt;/h2&gt;
&lt;p&gt;Blogs are tremendously powerful ways to increase your ranking in search engines (for the best primer and analysis of why search engine optimization is important, &lt;a href=&quot;http://photobusinessforum.blogspot.com/2008/09/search-engines-and-your-website.html&quot;&gt;click here to read John Harrington’s article on search engine optimization for photographers&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;But they are also a very powerful way to connect with people, to show what you are doing, to personalize yourself to your fans, to get and hold someone’s attention, and to prime people to turn attention into intention and conversion, either directly or (perhaps more powerfully) indirectly.&lt;/p&gt;
&lt;p&gt;Using context to amplify content creates “reverse markets” that will allow you to find all the fans and buyers that should appeal to you, instead of forcing you to find them all yourself.&lt;/p&gt;
&lt;p&gt;Why is it important to create content for people to consume without your active engagement? &lt;a href=&quot;https://taylordavidson.com/2008/04/15/i-wish-i-could-copy-me/&quot;&gt;Because we don’t scale&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Use social media&lt;/h2&gt;
&lt;p&gt;Show who you are. Communicate with people, personalize yourself through the wide range of social media tools and mediums&lt;/p&gt;
&lt;p&gt;Don’t know which ones to use? To use a phrase from Gary Vanderchuck, &lt;a href=&quot;http://www.youtube.com/watch?v=EhqZ0RU95d4&quot;&gt;“use them all”&lt;/a&gt;. Sign up, learn how to use the mediums, learn about the communities and their expectations, meet people and dig in. Figure out the standards for conversations, transparency, self-promotion and spam. Figure out which communities and tools make sense for you. What do you feel comfortable using? Which ones stretch your capabilities? Which ones do your customers use? Which ones do your fans use? Which communities make sense for you? Who do you want to meet?&lt;/p&gt;
&lt;p&gt;Often companies forget about the “social” in “social media”: don’t be afraid to let yourself shine through the mediums. How you use the mediums says a lot about you.&lt;/p&gt;
&lt;p&gt;Social media isn’t hard, but it’s complex. Don’t underestimate the time it takes: social media typically takes longer than you think. You probably won’t see an impact until you’re ready to give up trying to reach people, for the simple reason that you’ve probably approaching social media with the wrong mindset: it’s about other people, not you. In the same way we decide to spend time on anything, people use social media to get something: how can you help give them what they want?&lt;/p&gt;
&lt;h2&gt;Deliver value to your fans and your customers&lt;/h2&gt;
&lt;p&gt;We’ve talked about “fans and customers” in past lessons. A fan is not necessarily a customer, but you can profit from both. We typically think about how we profit directly from a customer (sales), but fans are also key to create profits. Attention is a valuable asset even if it does not convert to intention and conversion. Fans are key components behind creating &lt;a href=&quot;http://www.gapingvoid.com/Moveable_Type/archives/004391.html&quot;&gt;“social objects”&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;It’s amazing to think how much attention is focused on creating platforms to manage content (images). But where are the platforms to manage context?&lt;/p&gt;
&lt;p&gt;What we need is a fan management system, a customer management system, a system to organize fan and customer information and deliver the tools needed to connect with our fans: products, bundled content, stored live performances, email offers and the like. Even more important, we need a way to track all the data our fans and customers create through their interactions with us. It’s possible to hack together solutions using existing social networks, white-label networks such as Ning, Squarespace and Socialgo, blog and Twitter keyword search, feed subscription and readership data, link trackback monitoring, web analytics and sales data: but we lack a single solution that allows us to aggregate all of this data and truly understand what our fans and customers want from us.&lt;/p&gt;
&lt;p&gt;We’re seeing steps: &lt;a href=&quot;http://photobusinessforum.blogspot.com/2008/10/zero-to-visibility-in-6-clicks.html&quot;&gt;Photoshelter 2.0&lt;/a&gt; (the updated Personal Archive) is a step in the right direction, but there’s still a lot of opportunity to create better ways to reach and manage all our existing and potential fans and customers.&lt;/p&gt;
&lt;h2&gt;Connect passively and actively&lt;/h2&gt;
&lt;p&gt;We’ve always understood the power of networking and actively connecting with people. Relationships matter.&lt;/p&gt;
&lt;p&gt;What’s changed is that we now have much more power and control over how we connect passively.&lt;/p&gt;
&lt;p&gt;Passive does not equal online. Many online interactions, including email, are highly active and take direct engagement. And we’ve always “connected passively” offline through the memories stored in the heads of our past clients, agents, customers and employees.&lt;/p&gt;
&lt;p&gt;But the infrastructure of the web offers a much more powerful base for passive engagement. Make it easy for people to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Reach you and see your images.&lt;/li&gt;
&lt;li&gt;Share your work or embed your images on their sites.&lt;/li&gt;
&lt;li&gt;Buy and license your images and other products.&lt;/li&gt;
&lt;li&gt;Know what you do and when you’re available for assignments and engagements.&lt;/li&gt;
&lt;li&gt;Learn from you from your website, books, instructional videos: archived for anyone to see, anytime, easily, without having to ask you about it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;We’re well aware of the problems of depending on passive content income streams: add passive context and amplify both by connecting, promoting and producing actively.&lt;/p&gt;
&lt;h2&gt;Lead&lt;/h2&gt;
&lt;p&gt;Stealing the concept from &lt;a href=&quot;http://sethgodin.typepad.com/seths_blog/2008/10/watching-market.html&quot;&gt;Seth Godin&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The next frontier of marketing is in leading groups of people who are working together to get somewhere.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Who understands this and is building their tribes? Flickr, &lt;a href=&quot;http://photojojo.com/safaris/&quot;&gt;Photojojo&lt;/a&gt;, &lt;a href=&quot;http://blog.photoshelter.com/corp/&quot;&gt;Photoshelter&lt;/a&gt;, &lt;a href=&quot;http://www.lightstalkers.org/&quot;&gt;Lightstalkers&lt;/a&gt;. Give to the community, solve their problems and the community will respond.&lt;/p&gt;
&lt;p&gt;Yes, this requires you to be active. The &lt;a href=&quot;https://taylordavidson.com/2008/10/20/the-stock-photography-industry-needs-to-be-unbundled/&quot;&gt;economics of the industry&lt;/a&gt; is driving down the opportunities to earn passive income.&lt;/p&gt;
&lt;p&gt;You don’t think you can lead? You don’t think you can find something to lead, somewhere? You can.  We’re all overloaded with content, yet we’re constantly looking for what’s new and better. We create context when we find, organize, analyze and share “new” and “better” with our world. Technology can’t completely replace people: we’re still flawed people making flawed decisions with incomplete information. Use your platform as a leader to help people make decisions, solve their problems, give them the right information, lead better lives… and be better photographers.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Introduction: Five Lessons: How Photographers can Create New Business Models&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Lesson 1: Photographers are your customers, not your competition.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/09/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/&quot;&gt;Lesson 2: Take advantage of the atomization of demand and expand the scope of consumption.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/10/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/&quot;&gt;Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Lesson 4: Connect with context and content.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/23/lesson-5-make-great-work/&quot;&gt;Lesson 5: Make great work.&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Updated May 27, 2009: edited for content.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Lesson 5: Make Great Work</title>
    <link href="https://taylordavidson.com/2008/lesson-5-make-great-work/"/>
    <updated>2008-10-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/lesson-5-make-great-work/</id>
    <content type="html">&lt;p&gt;The last lesson of the &lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;Five Lessons series&lt;/a&gt;…&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Make great work.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It’s still about the art.&lt;/p&gt;
&lt;p&gt;A bit anticlimatic, eh?&lt;/p&gt;
&lt;p&gt;It’s still about the quality of the work. But as we’ve discussed, “work” encompasses a much broader scope than just the images.&lt;/p&gt;
&lt;p&gt;All the work to connect, promote, share and educate means nothing if you’re not creating great work. If you’re not making “art that reacts”, good luck.&lt;/p&gt;
&lt;p&gt;Your passion has to guide your work; you won’t be able to succeed by simply copying someone else’s style, goals, tactics or ideas. If your voice and passion happens to be exactly the same as others, then fine: and good luck.&lt;/p&gt;
&lt;p&gt;People still love photography. People still love seeing stories communicated through images. We’re living in a world with a far wider range of mediums in our daily lives that can create, manipulate and display images. We’re not limited by options, we’re limited by our desire and vision.&lt;/p&gt;
&lt;p&gt;Find yours.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2008/09/30/five-lessons-how-photographers-can-create-new-business-models/&quot;&gt;Introduction: Five Lessons: How Photographers can Create New Business Models&lt;/a&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Lesson 1: Photographers are your customers, not your competition.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/09/lesson-2-take-advantage-of-the-atomization-of-demand-and-expand-the-scope-of-consumption/&quot;&gt;Lesson 2: Take advantage of the atomization of demand and expand the scope of consumption.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/10/lesson-3-take-advantage-of-the-oversupply-and-target-your-brand-your-niche-your-fans-your-customers/&quot;&gt;Lesson 3: Take advantage of the oversupply and target your brand, your niche, your fans, your customers.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/22/lesson-4-connect-with-context-and-content/&quot;&gt;Lesson 4: Connect with context and content.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Lesson 5: Make great work.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Content is cheap, context is expensive. Is it any surprise which one we lack?</title>
    <link href="https://taylordavidson.com/2008/content-context/"/>
    <updated>2008-11-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/content-context/</id>
    <content type="html">&lt;p&gt;Everyday we encounter a deluge of information: it’s still there even if you’re not listening.&lt;/p&gt;
&lt;p&gt;Digging signals out of the noise is hard work.&lt;/p&gt;
&lt;p&gt;We’re drowning in information (&lt;a href=&quot;https://taylordavidson.com/2008/04/08/who-do-you-listen-to/&quot;&gt;or at least I am&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;We’re &lt;a href=&quot;http://www.justinkistner.com/archive/the-next-holy-grail-of-collaboration-is-to-kill-the-28-of-our-day-spent-on-distractions/&quot;&gt;inundated with interaction&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2008/11/10/dont-listen-to-me/&quot;&gt;Biases, viewpoints and advice abound&lt;/a&gt;: who (and what) should we trust?&lt;/p&gt;
&lt;p&gt;We’re lost in a cacophony of disaggregated one-sided conversations.&lt;/p&gt;
&lt;p&gt;Every day we create a maze of experiences, cross-referenced and tagged with the meta-information of our lives. But tags do not replace theories:&lt;/p&gt;
&lt;p&gt;Malcolm Gladwell, &lt;a href=&quot;http://nymag.com/arts/books/features/52014/&quot;&gt;Geek Pop Star (New York Magazine)&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;People are experience rich and theory poor. My role has been to give people ways of organizing experience.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;We lack easy access to the underlying theories to understand and filter what we experience and see. &lt;strong&gt;We lack context.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The idea that context is important isn’t new &lt;a href=&quot;http://www.justinkistner.com/archive/its-the-context/&quot;&gt;(Justin Kistner: It’s the context)&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In a 1994 article he wrote for Wired magazine, futurist Paul Saffo addresses the future of digital networks. He writes: “[An] avalanche of content will make context the scarce resource. Consumers will pay serious money for anything that helps them sift and sort and gather the pearls that satisfy their fickle media hungers. The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the banal expanses of cyberspace.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yes, &lt;a href=&quot;http://www.justinkistner.com/archive/context-is-the-new-king/&quot;&gt;context is king&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;We understand why we need context: but we’re just starting to see &lt;strong&gt;how&lt;/strong&gt; context can be so powerful. &lt;a href=&quot;http://discussionleader.hbsp.com/haque/2008/02/the_shrinking_advantage_of_bra_1.html&quot;&gt;Umair Haque&lt;/a&gt;, &lt;a href=&quot;http://www.ethanbauley.com/post/59543786/when-interaction-is-cheap-the-very-economic&quot;&gt;(via Ethan Bauley)&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;…when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches.&lt;/p&gt;
&lt;p&gt;… instead, consumers can debate and discuss expected costs and benefits in incredibly rich detail.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;But what are we going to do with all the discussions, debates and conversations?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Why is context scarce?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Information is cheap to create and distribute.&lt;/strong&gt; Granted, creating valuable information is still expensive. But at the same time we’ve created quick, easy and free tools and processes to automatically create, distribute and promote information.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;How many different sources are available for us to distribute our thoughts or ideas with the click of a button? How much information can we distribute automatically, passively, without marginal effort or time?&lt;/p&gt;
&lt;p&gt;Is making information available in as many channels as possible a positive or a negative?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Interaction is cheap to create and distribute but costly to consume.&lt;/strong&gt; We’re easier to reach than ever, caught in a culture that values constant availability and instant responses. We use a variety of methods and devices to interact, each with their particular benefits and costs.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But almost all of our interaction creates some deadweight loss, either in time, effort or money. Multi-tasking degrades our productivity non-linearly: we take extra time to bounce back from interruptions (anyone wonder why we hate advertising, i.e. interruptive corporate spam?).&lt;/p&gt;
&lt;p&gt;Passive interaction imposes less of a cost than active interaction; but we still spend inordinate amount of time and energy processing information and responding to unclear, unimportant requests. (Anyone like meetings?) We aren’t mind readers: we miss clues, fail to explain things, forget to mention key points.&lt;/p&gt;
&lt;p&gt;We’ve victims of our &lt;a href=&quot;http://www.nytimes.com/2008/11/16/us/politics/16blackberry.html&quot;&gt;quests for access and availability&lt;/a&gt;.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Context is expensive: hard to create, hard to learn, hard to distribute.&lt;/strong&gt; At the intersection of information and interaction, &lt;a href=&quot;http://bryanlanders.tumblr.com/post/42962678/breaking-down-context&quot;&gt;context is a unruly mixture of variables&lt;/a&gt;, each with own level of situational impact. Content is expensive to filter: false positives add to the noise as we simultaneously mistakenly discard valuable signals. Strict rules-based systems for managing interaction can be &lt;a href=&quot;https://taylordavidson.com/2008/10/30/what-does-status-mean-today/&quot;&gt;expensive to manage&lt;/a&gt;. We have to listen to both sides to balance out the debate, to understand the biases, to pick out what people are actually saying. Education takes time.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Transparency does not create context on its own: it increases the amount of available meta-information, but processing transparency and the intentions behind our biases and actions remains an art, not a science.&lt;/p&gt;
&lt;p&gt;Context takes people: it takes our time, energy and attention. The semantic web remains an unfulfilled promise. Finding the right information takes time: search engines aren’t perfect, recommendation sites are a mess and accessing our incomplete networks of outsourced knowledge takes time. Finding the right people through &lt;a href=&quot;http://venturebeat.com/2008/11/05/social-search-product-aardvark-think-yahoo-answers-meets-twitter-but-better/&quot;&gt;intelligent routing&lt;/a&gt; is a start, but it is still expensive to test, understand and evaluate people’s knowledge.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Expensive problems create enticing opportunities.&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Who is going to create &lt;a href=&quot;http://www.ethanbauley.com/post/59543786/when-interaction-is-cheap-the-very-economic#comment-3767144&quot;&gt;context that we can trust&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Who is going to &lt;a href=&quot;http://marketingroi.wordpress.com/2008/10/10/what-should-banks-be-telling-their-customers/&quot;&gt;tell the truth&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Who is going to &lt;a href=&quot;http://brooksjordan.name/blog/?p=221&quot;&gt;“use my intelligence as part of the network to replace” their advertising&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;When are going to stop trying to &lt;a href=&quot;http://laserlike.com/2008/11/14/why-google-or-yahoo-should-buy-twitter/&quot;&gt;monetize conversations&lt;/a&gt; and start creating valuable context?&lt;/li&gt;
&lt;li&gt;Who is going to spend the time and money to make &lt;a href=&quot;http://www.ethanbauley.com/post/59543786/when-interaction-is-cheap-the-very-economic#comment-3766286&quot;&gt;participation cheap&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Who is going to realize that &lt;a href=&quot;https://taylordavidson.com/2008/11/03/where-is-your-attention-focused/&quot;&gt;“in a low-attention economy, the scarce resource is time, effort, passion and attention”&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Will &lt;a href=&quot;http://www.ethanbauley.com/post/51599317/the-biggest-irony-on-the-internet&quot;&gt;“industrial media”&lt;/a&gt; ever be able to create great context?&lt;/li&gt;
&lt;li&gt;What companies will make managing context central to their product and brand?&lt;/li&gt;
&lt;li&gt;When will companies learn &lt;a href=&quot;http://joel-mark-witt.com/blog/2008/sexy-email/&quot;&gt;how to use email&lt;/a&gt; for awareness, engagement and marketing?&lt;/li&gt;
&lt;li&gt;How will companies be able to &lt;a href=&quot;http://www.noahbrier.com/quickies/2008/11/nick_dentons_gloomy_take_on_internet_advertising.php&quot;&gt;justify spending on media besides television&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;How are we going to &lt;a href=&quot;http://www.gamechangers.com/index.html/?p=553&quot;&gt;empower people to shine through companies&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Who is going to figure out how to manage our &lt;a href=&quot;http://www.brianoberkirch.com/2008/11/13/tuttlebuttle/&quot;&gt;different mental models&lt;/a&gt; for our variety of communication tools?&lt;/li&gt;
&lt;li&gt;When will be able to stop &lt;a href=&quot;http://bryanlanders.tumblr.com/post/58699524/friendfeeding-how-to-stay-afloat&quot;&gt;telling people how we use our communication tools&lt;/a&gt; in order to truly leverage them?&lt;/li&gt;
&lt;li&gt;When are we going to understand and leverage the &lt;a href=&quot;http://blog.techrigy.com/?p=92&quot;&gt;social layer behind blog comments&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Will social media ever be much more than just &lt;a href=&quot;http://www.ethanbauley.com/post/51599317/the-biggest-irony-on-the-internet#comment-2907752&quot;&gt;social preening&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;Who is going to create the tools or processes to truly leverage the opportunity?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;It’s not surprising that we have too much of what’s free but truly lack what’s expensive. We’re culturally obese and overleveraged, built to over-consume and store up things we don’t need in our mind, body and soul.&lt;/p&gt;
&lt;p&gt;Don’t get me wrong: I like &lt;a href=&quot;http://lyellpetersen.wordpress.com/2008/11/10/twitters-common-threads/&quot;&gt;the mess&lt;/a&gt;. I like the free-for-all of the blogging world. I try to do my share to &lt;a href=&quot;https://taylordavidson.com/2008/05/16/importing-and-exporting-ideas/&quot;&gt;“import and export ideas”&lt;/a&gt; efficiently, but I still share the blame for &lt;a href=&quot;http://www.backtype.com/tdavidson&quot;&gt;creating a lot of noise&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;We still do a lot of talking: we’re starting to listen, but it isn’t enough. We can figure out better ways to organize and understand what we create.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What information will we pay for? What interactions will we pay for? What context will we pay for?&lt;/strong&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Be Undeniably Good</title>
    <link href="https://taylordavidson.com/2008/be-undeniably-good/"/>
    <updated>2008-12-11T00:00:00Z</updated>
    <id>https://taylordavidson.com/2008/be-undeniably-good/</id>
    <content type="html">&lt;p&gt;Comedian Steve Martin on how to make it in any field:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;Be undeniably good.&lt;/strong&gt; When people ask me how do you make it in show business or whatever, what I always tell them and nobody ever takes note of it ‘cuz it’s not the answer they wanted to hear — what they want to hear is here’s how you get an agent, here’s how you write a script, here’s how you do this — but I always say, “Be so good they can’t ignore you.” If somebody’s thinking, “How can I be really good?”, people are going to come to you. It’s much easier doing it that way than going to cocktail parties.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;(via Chase Jarvis, &lt;a href=&quot;http://blog.chasejarvis.com/blog/2008/12/secret-to-success-in-photography.html&quot;&gt;Secret to Success in Photography&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;Sean Howard, &lt;a href=&quot;http://www.craphammer.ca/2008/12/i-was-asked-by.html&quot;&gt;Wayne knows what many Word of Mouth experts don’t&lt;/a&gt; (in comment):&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I believe that there is a new trends back towards small, where small is not a size of company but rather a mindset. We have to remember that the world has been lost in this idea of “scale” to the point that the very markets were expected to never correct themselves.&lt;/p&gt;
&lt;p&gt;In a world gone mad with supply chain management, commodification, and outsourced value can we be so surprised that those providing services of quality with their own hands are a) valued or b) in short supply?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Great marketing cannot make up for poor product. &lt;a href=&quot;https://taylordavidson.com/2008/07/30/direct-marketing-is-dead-long-live-direct-marketing/&quot;&gt;Marketing can no longer obscure a product’s shortcomings&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.lyricsoncall.com/lyrics/a-tribe-called-quest/show-business-lyrics.html&quot;&gt;Diamond D of Tribe Called Quest&lt;/a&gt; explains:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;You gotta get a label that’s willin’ and able&lt;br&gt;
To market and promote, and you better hope&lt;br&gt;
(For what?) That the product is dope&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The question: can great product make up for poor marketing?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities 2008</title>
    <link href="https://taylordavidson.com/2009/my-cities-2008/"/>
    <updated>2009-01-07T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/my-cities-2008/</id>
    <content type="html">&lt;p&gt;My cities in 2008, originally inspired by &lt;a href=&quot;http://www.kottke.org/08/12/my-year-in-cities-2008&quot;&gt;Kottke&lt;/a&gt;, continuing from &lt;a href=&quot;https://taylordavidson.com/2006/my-cities-2006/&quot;&gt;2006&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2008/my-cities-2007/&quot;&gt;2007&lt;/a&gt;. I hadn’t planned on coming close to 2007′s total, but sometimes things don’t go according to plan. 72 different cities in 2008, compared to 76 in 2007: but who’s counting?&lt;/p&gt;
&lt;p&gt;(only cities where I spent a night count, and the * means I visited multiple times on non-consecutive days)&lt;/p&gt;
&lt;p&gt;Delhi, India *&lt;br&gt;
Mumbai, Maharastra, India&lt;br&gt;
Goa, India&lt;br&gt;
Trivandrum, Kerala, India&lt;br&gt;
Kollam, Kerala, India&lt;br&gt;
Alappuzha, Kerala, India&lt;br&gt;
Ft. Cochin, Kerala, India&lt;br&gt;
Ooty, Tamil Nadu, India&lt;br&gt;
Bangalore, Karnataka, India&lt;br&gt;
Hampi, Karnataka, India&lt;br&gt;
Pune, Maharashtra, India&lt;br&gt;
McLeodganj, Himachal Pradesh, India&lt;br&gt;
Arlington, VA *&lt;br&gt;
Luray, VA *&lt;br&gt;
Charlottesville, VA *&lt;br&gt;
Richmond, VA *&lt;br&gt;
Quehanna Wild Area, Moshannon State Forest, PA&lt;br&gt;
New York City, NY *&lt;br&gt;
Brooklyn, NY&lt;br&gt;
McLean, VA&lt;br&gt;
Columbus, OH&lt;br&gt;
George Washington National Forest, Virginia&lt;br&gt;
San Francisco, CA *&lt;br&gt;
Monterey, CA&lt;br&gt;
Point Arena, CA&lt;br&gt;
Rockville, MD&lt;br&gt;
Dolly Sods Wilderness (Red Creek), Monongahela National Forest, West Virginia&lt;br&gt;
Cranbury, NJ&lt;br&gt;
London, United Kingdom&lt;br&gt;
Beirut, Lebanon&lt;br&gt;
Shenandoah National Park, Virginia&lt;br&gt;
Durham, NC *&lt;br&gt;
Parsippany, NJ&lt;br&gt;
Harrison, NY&lt;br&gt;
Utica, NY&lt;br&gt;
Lake Placid, NY&lt;br&gt;
Wilmington Notch State Park, Wilmington, NY&lt;br&gt;
Quebec City, Quebec, Canada&lt;br&gt;
Sterling, VA&lt;br&gt;
Elizabeth City, NC&lt;br&gt;
Oregon Inlet Campground, Cape Hatteras National Seashore, NC&lt;br&gt;
Frisco Campground, Cape Hatteras National Seashore, NC&lt;br&gt;
Ocracoke Campground, Cape Hatteras National Seashore, NC&lt;br&gt;
Mt. Rodgers National Recreation Area, Jefferson National Forest, VA&lt;br&gt;
Lottsburg, VA&lt;br&gt;
Chicago, IL&lt;br&gt;
Champaign, IL&lt;br&gt;
Scarsdale, NY&lt;br&gt;
Charlotte, NC&lt;br&gt;
Atlanta, GA&lt;br&gt;
Apalachicola, FL&lt;br&gt;
Mobile, AL&lt;br&gt;
New Orleans, LA&lt;br&gt;
Lake Charles, LA&lt;br&gt;
Houston, TX&lt;br&gt;
Plano, TX&lt;br&gt;
Dallas, TX&lt;br&gt;
Odessa, TX&lt;br&gt;
Las Cruces, NM&lt;br&gt;
Willcox, AZ&lt;br&gt;
Scottsdale, AZ&lt;br&gt;
Palm Springs, CA&lt;br&gt;
Twentynine Palms, CA&lt;br&gt;
Los Angeles, CA&lt;br&gt;
Woodland Hills, CA&lt;br&gt;
Carpinteria State Park, Carpinteria, CA&lt;br&gt;
Refugio Beach State Park, Goleta, CA&lt;br&gt;
Pismo Beach, CA&lt;br&gt;
Los Padres National Forest, CA&lt;br&gt;
Salinas, CA&lt;br&gt;
Reno, NV&lt;br&gt;
Homewood (Lake Tahoe), CA&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Financial Models Are Always Wrong: Create One Anyway.</title>
    <link href="https://taylordavidson.com/2009/financial-models-are-always-wrong-create-one-anyway/"/>
    <updated>2009-01-13T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/financial-models-are-always-wrong-create-one-anyway/</id>
    <content type="html">&lt;p&gt;Creating a financial model forces an entrepreneur to outline very specifically how a business “works”: how a company creates their products, how users and customers find and use their products and how those processes create revenues and costs. The result, a set of operational metrics, financial statements and the “equation of the business”, is one view of a potential reality of the business. While any one view is inevitably wrong, by digging deeper and analyzing the key drivers and testing a range of assumptions an entrepreneur can create multiple views to help make crucial product design, marketing, organizational and strategy decisions.&lt;/p&gt;
&lt;p&gt;Instead of focusing on the bottom line profit and net income, focus on the assumptions and key drivers of the business. Developing a financial model creates the type of thought and data that helps entrepreneurs figure out what they are betting on and how likely their bets will pay off.&lt;/p&gt;
&lt;p&gt;What is needed to start creating a financial model?&lt;/p&gt;
&lt;p&gt;The best way to start building a financial model is to start thinking about how the business works:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What is the business? What is the product / service?&lt;/li&gt;
&lt;li&gt;How do you target, and acquire customers?&lt;/li&gt;
&lt;li&gt;What are the revenue streams? (prices, sales of products or services, advertising, usage fees, etc.)&lt;/li&gt;
&lt;li&gt;What costs will the business create? (items and estimates, employees, hosting, SG&amp;amp;A; fixed costs, variable costs, etc.)&lt;/li&gt;
&lt;li&gt;What timeline of development and product launch and market / customer adoption are you expecting?&lt;/li&gt;
&lt;li&gt;What do you think are the major drivers of revenue and costs?&lt;/li&gt;
&lt;li&gt;What do you know about the market? (# of potential customers, $ spent currently, market trends, growth, competitors, etc.)&lt;/li&gt;
&lt;li&gt;What lessons, revenue / cost models and performance / operational metrics exist from studying existing competitors and complementary and substitute products?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When I work with entrepreneurs, I typically ask for some preliminary information and data around the above questions, and then after an overview conversation I am able to hack together a first draft of a customized financial model. I typically start with one of two models:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Simple Model: A basic one-sheet model that outlines the customer acquisition process, revenues and costs; customized to help an entrepreneur understand the business they are creating.&lt;/li&gt;
&lt;li&gt;Complete Model: A highly customized, detailed model that creates a full set of financial projections that can be used to raise capital and operate the business.&lt;/li&gt;
&lt;/ul&gt;
&lt;div class=&quot;feature&quot; style=&quot;font-size:1.8em;line-height:1.4em;&quot;&gt;Want to learn more? Learn how to build financial models or download a &lt;a href=&quot;https://foresight.is/&quot;&gt;financial model template for startups&lt;/a&gt;.&lt;div class=&quot;clear&quot;&gt;&lt;/div&gt;&lt;/div&gt;
</content>
  </entry>
  
  <entry>
    <title>Modeling Viral Loops</title>
    <link href="https://taylordavidson.com/2009/modeling-viral-loops/"/>
    <updated>2009-01-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/modeling-viral-loops/</id>
    <content type="html">&lt;p&gt;Recently I created a short financial model for a friend to help him understand how his newest startup “works” and estimate the basic operational and financial metrics behind his business.&lt;/p&gt;
&lt;p&gt;After we went over the basic information about the product and business (a standard part of &lt;a href=&quot;https://taylordavidson.com/2009/01/13/financial-models-are-always-wrong-create-one-anyway/&quot;&gt;my initial data request before creating a startup financial model&lt;/a&gt;), I realized the crucial part in creating the financial model was going to be understanding the customer acquisition and engagement cycle. I started digging into viral marketing, viral loops and viral expansion loops to understand how to translate people’s behavior and usage of his product into a series of assumptions and equations.&lt;/p&gt;
&lt;p&gt;Even though the estimates will undoubtedly be wrong, breaking down the operations into a series of equations forces one to take a very tactical look at product development choices and business strategies.&lt;/p&gt;
&lt;p&gt;Maybe someday I’ll release a version of my viral loop customer acquisition and engagement model. Until then, I figured it might be valuable to share a bit of the research I found most interesting and valuable.&lt;/p&gt;
&lt;p&gt;Yes, there are a lot of links to &lt;a href=&quot;http://andrewchenblog.com/&quot;&gt;Andrew Chen&lt;/a&gt;, and as you read you’ll figure out why…&lt;/p&gt;
&lt;p&gt;Andrew Chen, &lt;a href=&quot;http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/&quot;&gt;What’s your viral loop? Understanding the engine of adoption&lt;/a&gt;: A viral loop is…&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;…The steps a user goes through between entering the site to inviting the next set of new users.&lt;/p&gt;
&lt;p&gt;… Ultimately, viral loops are like induction proofs in that you are jumping to a steady state situation in which your viral widgets/emails/messages are already out there, and you are optimizing some set of steps that users have to jump through. Then, once you get this right, then you are figuring out how to build “on-ramps” into your viral loop so that you bootstrap the entire process.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Fast Company, &lt;a href=&quot;http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html&quot;&gt;Ning’s Infinite Ambition&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Incorporating virality into the functionality of the product.”&lt;br&gt;
Ning grows because each new user begets more users. Every time someone sets up a social network, he has no choice but to invite friends, family, colleagues, and like-minded strangers to sign on as well. The company calculates that each person signed up for a Ning group is worth, on average, 2 people, compounded daily: On day two, that individual brings in 4 group members and on day three, 8; within a week, she has brought in 128 people. Which is how Ning has been able to grow at a daily average of more than .4% and add 500 new groups a day, doubling roughly every 137 days.&lt;/p&gt;
&lt;p&gt;… “double viral loop,” which spreads two ways, because every network creator is a user and any user can become a network creator.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Andrew Chen: &lt;a href=&quot;http://andrewchenblog.com/2007/09/01/viral-marketing-is-not-a-marketing-strategy/&quot;&gt;Viral marketing is not a marketing strategy&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;Viral marketing is not a marketing strategy&lt;/strong&gt;&lt;br&gt;
Successful viral products don’t have viral marketing bolted on once the product has been developed. It’s not a marketing strategy. Instead, it’s designed into the product from the very beginning as part of the fundamental architecture of the experience.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Viral marketing is not a product feature&lt;/strong&gt;&lt;br&gt;
No single feature determines the virality of the product – instead, it’s part of a viral loop that connects a disparate set of functions into a cohesive motivation for the user to tell their friends. If the fundamental product doesn’t drive a viral motivation from its users, then it’s very hard to force it.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Viral marketing is a fundamental product design discipline&lt;/strong&gt;&lt;br&gt;
Instead of:&lt;/p&gt;
&lt;p&gt;We have product X, how do we virally spread it?&lt;/p&gt;
&lt;p&gt;… we ask:&lt;/p&gt;
&lt;p&gt;We have viral loop X, what’s the right product to put into it?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The skillset for effective viral marketing&lt;/strong&gt;&lt;br&gt;
Because of the above issues, “viral marketing” is not really something that ought to be in the domain of soft-skill folks like PR, advertising, and marketing people. Nor is it in the world of hardcore technical folks that can architect systems but not consumer interactions.&lt;/p&gt;
&lt;p&gt;Instead, it’s something that needs to bridge both soft and hard skills. You need an interesting combination of skills, including:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Understanding the motivations behind user behaviors&lt;/li&gt;
&lt;li&gt;Understanding and exploiting the technical loopholes to create viral loops&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;I think that the fundamental compartmentalization of these two skillsets is what ultimately drives huge companies being worse at viral products than startups.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Eric Ries, &lt;a href=&quot;http://startuplessonslearned.blogspot.com/2008/12/engagement-loops-beyond-viral.html&quot;&gt;Engagement loops: beyond viral&lt;/a&gt;:&lt;br&gt;
On synthetic notifications:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The most blunt instrument is to simply reach out and contact your customers on a regular basis. …true ROI of a synthetic notification has to balance ROI, customer fatigue, and the engagement effects of the campaign itself.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;On organic notifications:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… the mechanics of sending users notifications when new friends of theirs join the site is a great organic re-engagement tactic. From the point of view of the existing customer, it goes beyond reminding them that the site exists; it also provides social validation of their choice to become a member in the first place.&lt;/p&gt;
&lt;p&gt;The ultimate form of engagement is when the company doesn’t have to do anything explicit to make it happen&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Connecting engagement and viral loops:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The two loops are intimately connected, in a figure-eight pattern. Customers exit the viral loop and become part of the engagement loop. As your engagement improves, it becomes easier and easier to get customers to reenter the viral loop process and bring even more friends in. And as in all dynamic systems, there’s no way to optimize a sub-part without sub-optimizing the whole. If you’re focused on viral loops without measuring the effect of your changes on other parts of your business (of which engagement is just one), you’re at risk of missing the truly big opportunities.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Todd Stephens, &lt;a href=&quot;http://www.rtodd.com/collaborage/2008/05/viral_expansion_loop.html&quot;&gt;Viral Expansion Loop&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Tony Wright, &lt;a href=&quot;http://www.nwen.org/blog/2008/05/19/value-or-viral/&quot;&gt;Value or Viral?&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;It’s easier to build a great business on top of an existing viral engine than it is to build virality into an existing business”&lt;br&gt;
At the time, I found myself nodding. … It turns out that viral loops are HARD.&lt;/p&gt;
&lt;p&gt;But, as I think about it, I can name something that’s a LOT harder, and that’s building a product that people really want.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Andrew Chen: &lt;a href=&quot;http://andrewchenblog.com/2008/12/29/freemium-business-model-case-study-adultfriendfinder-arpu-churn-and-conversion-rates/&quot;&gt;Freemium business model case study: AdultFriendFinder ARPU, churn, and conversion rates&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Visitors -&amp;gt; Members: 6-15%&lt;br&gt;
Members -&amp;gt; Subs: 10-22%&lt;br&gt;
Subs -&amp;gt; Renewing Sub: ~80%&lt;br&gt;
Revenue per member: $0.48-$0.95&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And most recently, the latest from Andrew Chen on Freemium models, &lt;a href=&quot;http://andrewchenblog.com/2009/01/19/how-to-create-a-profitable-freemium-startup-spreadsheet-model-included/&quot;&gt;How to create a profitable Freemium startup (spreadsheet model included!)&lt;/a&gt;. Worth a deep look…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How to Live a Nomadic Lifestyle</title>
    <link href="https://taylordavidson.com/2009/how-to-live-a-nomadic-lifestyle/"/>
    <updated>2009-02-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/how-to-live-a-nomadic-lifestyle/</id>
    <content type="html">&lt;p&gt;A couple thoughts from my current trip on how to live a nomadic lifestyle…&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/3019_600.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h2&gt;“What you own ends up owning you.”&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Carry a low “life overhead”: remember that “owning little” is as much of an attitude or an approach to life than a description of how much you carry with you.&lt;/li&gt;
&lt;li&gt;The more expenses you have, the more you have to make to cover expenses, the more you have to work.&lt;/li&gt;
&lt;li&gt;Give away what you don’t need. And while you’re on a trip, don’t carry what you don’t need: consider donating to goodwill, giving away things to friends, or mailing unneeded items and souvenirs back to your home base.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Leave an impact but leave no trace.&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Leave a positive impact on people’s lives. People have enough of their own worries in their lives, don’t burden them with your daily problems.&lt;/li&gt;
&lt;li&gt;Be a good houseguest; bring a sleeping bag, pillow and linens, and use them.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.towel.org.uk/index.php/The_Hitchhiker&#39;s_Guide_to_the_Towel&quot;&gt;Always carry a towel&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Buy meals and bring alcohol.&lt;/li&gt;
&lt;li&gt;Consider alternate accommodations near your friends; it could make all of your lives easier.&lt;/li&gt;
&lt;li&gt;Be respectful of people’s lives while you are out gallivanting. You’re a tourist and want to explore, see new sights, eat at restaurants and tour the town, but think about what you would normally be doing on a Tuesday night after you’ve gotten back from a day at work, running errands, paying bills and living the daily life.&lt;/li&gt;
&lt;li&gt;Ask questions, soak up information. Respect people’s time, thank them, and learn to both accept and give graciously. Remember what you’ve received when it’s your turn to give.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Live for the upside and the downside.&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Travel carries its ups and downs: carry both in your memories.&lt;/li&gt;
&lt;li&gt;Learn to create your own oasis wherever you are. Use it.&lt;/li&gt;
&lt;li&gt;Be flexible; stuff happens, schedules shift and unexpected delights force you to re-think your plans.&lt;/li&gt;
&lt;li&gt;Live for the angles in life. Learn where to find the best places to stay in towns. Learn when to visit tourist locations, when to do your shopping, when to explore areas, where to go. Learn &lt;a href=&quot;https://taylordavidson.com/2008/11/04/how-i-negotiate-prices-and-discounts-for-hotel-rooms/&quot;&gt;how to negotiate&lt;/a&gt;. Learn your way around towns fast, where to find markets, daily needs, tourist sights and hidden gems.&lt;/li&gt;
&lt;li&gt;Take advantage of the upsides. Explore when you have the opportunity; a return or another chance might never come.&lt;/li&gt;
&lt;li&gt;Be prepared for the downsides. Plan on spending to replace things that break, get lost, get stolen. Photocopy important documents and store online and offline. Create backups. Use webmail. Carry important digital documents and files on USB sticks. Use an online backup service like &lt;a href=&quot;http://mozy.com/&quot;&gt;Mozy&lt;/a&gt; (a personal thanks to &lt;a href=&quot;http://www.foxnomad.com/2009/01/22/essential-software-tools-for-digital-nomads/&quot;&gt;Anil&lt;/a&gt; for the reminder).&lt;/li&gt;
&lt;li&gt;Whatever happens, by the nature of simple probability it probably won’t be the worst thing that has ever happened to you or will happen to you.&lt;/li&gt;
&lt;li&gt;We never know it at the time, but you might be living the defining moment of your life right now. What would you do if it was?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;What are your tips?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;More: Less about the attitude, more about the tactics for working and living while traveling…&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://radar.oreilly.com/2009/02/living-the-technomadic-life.html&quot;&gt;Living the Technomadic Life&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Kareem Mayan, &lt;a href=&quot;http://howsthewifi.com/2009/02/5-lessons-i-learned-after-a-year-as-a-digital-nomad/&quot;&gt;5 Lessons I Learned After a Year as a Digital Nomad&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>I expected to like Durango, and I did.</title>
    <link href="https://taylordavidson.com/2009/durango-colorado/"/>
    <updated>2009-03-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/durango-colorado/</id>
    <content type="html">&lt;p&gt;Compared to Reno, which I thought I would hate (but didn’t), I expected to like Durango, Colorado (and I did).&lt;/p&gt;
&lt;p&gt;It’s hard to explain how we create images in our minds of places we’ve never visited. Maps; maps of streets we haven’t meandered, topographies we haven’t surveyed, neighborhoods we haven’t visited. Pictures; pictures of people we haven’t met, restaurants we haven’t ordered in, bars we haven’t curled up to, views we haven’t captured in our minds. Stories; tales of days we haven’t seen and nights we don’t remember (and still might not even after experiencing them). Memories; deja-vus that we have yet to experience, memories that exist only in the future.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/4586_1024.jpg&quot; alt=&quot;Knocking, Durango, Colorado&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Knocking, Durango, Colorado, Feb 2009&lt;/h6&gt;
&lt;p&gt;We eagerly wait to put our feet where our mind has already tread, finding out if our ideas of alternate lives we could lead in unvisited places could be realities or are merely misplaced illusions.&lt;/p&gt;
&lt;p&gt;How often do your “castles in the sky” turn out as you envision?&lt;/p&gt;
&lt;p&gt;Rarely.&lt;/p&gt;
&lt;p&gt;But sometimes they do.&lt;/p&gt;
&lt;p&gt;Why was Durango one of the few? Constant reminders of abundant opportunities for escapes and adventures small and large. Good reasons to stay home. A refuge. The hope of a real, varied, manageable life of my own creation.&lt;/p&gt;
&lt;p&gt;Opportunity knocking.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>A little known fact: I&#39;m actually a baseball geek.</title>
    <link href="https://taylordavidson.com/2009/baseball/"/>
    <updated>2009-04-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/baseball/</id>
    <content type="html">&lt;p&gt;A little known fact: despite my range of geeky interests, my deepest area of knowledge is actually baseball. Always has been, always will be. In another life I would have been a General Manager (GM) of an major league baseball (MLB) team in the United States.&lt;/p&gt;
&lt;p&gt;I grew up reading and re-reading box scores, digging into baseball box scores to pick out interesting lines, figuring out the impact of each day’s lines on overall season statistics, looking for signals in the daily randomness. I used to love the USA Today’s expanded box scores (as opposed to the streamlined lines published by other papers in the 80s and 90s); give me a USA Today Sports section during baseball season back then and I could spend an entire day just digging into box scores. I used to pick out individual lines and re-write starting lineups, bullpens, rotations and 25-man rosters using various sets of days’ box scores.&lt;/p&gt;
&lt;h2&gt;Bill James changed my life.&lt;/h2&gt;
&lt;p&gt;The first time I read one of &lt;a href=&quot;http://en.wikipedia.org/wiki/Bill_James&quot;&gt;Bill James&lt;/a&gt;‘ &lt;a href=&quot;http://en.wikipedia.org/wiki/Bill_James#The_Bill_James_Baseball_Abstracts&quot;&gt;Bill James Baseball Abstracts&lt;/a&gt; it opened my eyes to an entirely new way to look at baseball. Bill James was an outsider who meshed his love for baseball, a critical eye towards baseball “truisms’ and statistical genius to create the real study of baseball statistics; Bill James appealed to my naturally contratrian, fact-based mind and I read and re-read every bit of analysis of his I could find.&lt;/p&gt;
&lt;p&gt;Bill James is why I played baseball in high school (and given that I played baseball like a statistician, it showed).&lt;/p&gt;
&lt;p&gt;Despite their forward thinking Bill James and &lt;a href=&quot;http://www.sabr.org/&quot;&gt;SABR&lt;/a&gt; (Society for American Baseball Research) used to be fairly unrecognized voices, but the Internet changed that; an explosion new voices and content opened baseball fans and analysts to a deeper world and gave hard-core &lt;a href=&quot;http://en.wikipedia.org/wiki/Sabermetrics&quot;&gt;Sabermetrics&lt;/a&gt; enthusiasts access to broader sets of data and the ability to publish their own research and engage far broader audiences (early examples: sites like the &lt;a href=&quot;http://www.baseballprospectus.com/&quot;&gt;Baseball Prospectus&lt;/a&gt;, the &lt;a href=&quot;http://www.hardballtimes.com/&quot;&gt;Hardball Times&lt;/a&gt; and many other Sabermetrics-inspired websites).&lt;/p&gt;
&lt;p&gt;Baseball is a dream for statisticians; each action on the field has a variety of potential results and an innumerable number of concurrent states, creating an enormous mix of situational data to be mined by careful eyes.&lt;/p&gt;
&lt;p&gt;Yet few observers were open to new ways to analyze the game; traditional print and TV baseball “analysts” remained stuck in their traditional ways, hidebound to baseball “truths”, dismissive of new metrics and methods to analyze performance.&lt;/p&gt;
&lt;h2&gt;Structured data changed sports management.&lt;/h2&gt;
&lt;p&gt;Up until the 1990s teams were run exclusively by consummate insiders, guys who had grown up in and played the game. Sandy Alderson of the Oakland Athletics was one of the few progressive minds; &lt;a href=&quot;https://taylordavidson.com/2008/09/17/what-startups-can-learn-from-billy-beane/&quot;&gt;Billy Beane&lt;/a&gt;, his successor as GM of the Oakland Athletics, was the first upper-level baseball executive to really blend new analysis tools with traditional scouting methods. Beane’s creative and non-traditional methods for player analysis and team construction were the subject of Michael Lewis’s book &lt;a href=&quot;http://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393057658&quot;&gt;Moneyball&lt;/a&gt;. Moneyball was divisive and controversial within baseball because it was grossly misunderstood by traditional analysts; as I wrote last year, &lt;a href=&quot;https://taylordavidson.com/2008/09/17/what-startups-can-learn-from-billy-beane/&quot;&gt;“Moneyball was about strategy, not tactics: constantly measuring and re-evaluating tactics and alternatives, not about determining and defining the “winning tactic”.&lt;/a&gt; But few understood that at the time.&lt;/p&gt;
&lt;p&gt;It’s a vastly different world today.&lt;/p&gt;
&lt;p&gt;Teams across sports leagues have realized the potential of creating and analyzing structured data to find an edge, to find better ways to structure teams, measure the &lt;a href=&quot;http://www.hardballtimes.com/main/article/the-root-part-1/&quot;&gt;“marginal revenue product”&lt;/a&gt; of players, predict future player performance, analyze trades and decide on salaries, compensation structures and contracts. Baseball teams were the first; along with Beane, Mark Shapiro and their hires of non-traditional Assistant GMs (and future GMs) like Paul DePodesta, J. P. Ricciardi, Dan O’Dowd, Josh Byrnes and Jon Daniels, progressive thinkers have continued to propagate through the baseball executive ranks. For example, following his work at Baseball Prospectus Keith Law worked as Assistant GM for the Toronto Blue Jays for a couple of years (still the only MBA &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2009/baseball/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; that has worked in an upper-level management role in a MLB front-office); Theo Epstein of the Boston Red Sox later hired Bill James as a consultant; former investment banker and private equity analyst &lt;a href=&quot;http://en.wikipedia.org/wiki/Andrew_Friedman&quot;&gt;Andrew Friedman&lt;/a&gt; now runs the Tampa Bay Rays (and was name Baseball Executive of the Year last year as the Rays made it to the World Series).&lt;/p&gt;
&lt;p&gt;But NFL and NBA teams have started to catch up; examples include the &lt;a href=&quot;http://www.nytimes.com/2009/02/15/magazine/15Battier-t.html?_r=2&amp;amp;ref=magazine&amp;amp;pagewanted=all&quot;&gt;Houston Rockets’ Daryl Morey&lt;/a&gt; (the only MBA running a major-league professional sports franchise in the US), entrepreneur and Dallas Mavericks’ owner &lt;a href=&quot;http://blogmaverick.com/&quot;&gt;Mark Cuban&lt;/a&gt; and the magnificent basketball statistics site &lt;a href=&quot;http://82games.com/&quot;&gt;82games&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;The future is in creating strategies, not copying tactics.&lt;/h2&gt;
&lt;p&gt;This past baseball off-season was fascinating; the economic recession brought new constraints to teams and forced all participants (teams, players, agents) to adapt to the shifting environment and create new strategies for constructing teams. Free agents faced a limited number of teams willing to sign players, and beyond the marquee free agents signing for well-capitalized teams, players were faced with vastly fewer options, lower salaries and contracts with fewer guaranteed years.&lt;/p&gt;
&lt;p&gt;Granted, some teams &lt;a href=&quot;http://www.dugoutcentral.com/blog/?p=2281#comment-571109&quot;&gt;vastly misjudged the market&lt;/a&gt;, but the constraints of the market forced many teams to search for new ways to gain an edge. For example, defense has traditionally been one of the hardest aspects of player and team performance to measure and translate into impact on wins and losses, but in this past off-season defense became one of the focuses for many baseball scouts and executives searching for new ways to construct teams.&lt;/p&gt;
&lt;p&gt;But teams have started to copy tactics much faster than since the days when Moneyball was first released; much like the broader web and business arena, creating enduring strategies by structuring data and capitalizing on fundamental trends is becoming even more important. Playing the game by copying the newest tactics is waste of time, a recipe for activity without accomplishments.&lt;/p&gt;
&lt;p&gt;There’s a big difference between copying and creating. Which do you want to do?&lt;/p&gt;
&lt;p&gt;It’s a fun world we live in…&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;And not just any MBA, but from &lt;a href=&quot;http://www.tepper.cmu.edu/&quot;&gt;my alma mater&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2009/baseball/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>A Personal API could be a modularized, standardized interface for collaboration.</title>
    <link href="https://taylordavidson.com/2009/a-personal-api-could-be-a-modularized-standardized-interface-for-collaboration/"/>
    <updated>2009-05-07T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/a-personal-api-could-be-a-modularized-standardized-interface-for-collaboration/</id>
    <content type="html">&lt;p&gt;John Hagel, John Seely Brown, and Lang Davison, &lt;a href=&quot;http://blogs.harvardbusiness.org/bigshift/2009/05/defining-common-collaboration.html&quot;&gt;Defining Common Collaboration Tensions&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;Loosely versus Tightly Coupled:&lt;/strong&gt; One objection you might reasonably raise relative to the collaboration curve is the n-squared problem, in which the expense and effort required for participants to interact in a given environment rises exponentially with the number of participants. &lt;strong&gt;In a pull-based creation space, loose coupling provides a way around the n-squared problem by modularizing (and standardizing the interfaces between) resources so they can be flexibly combined and recombined.&lt;/strong&gt; This sharply contrasts with more hardwired approaches in which the activities people do and the connections between them must be redefined each time the activity or connection changes. Said differently, loosely coupled collaboration scales; tightly coupled collaboration does not.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Sound like a &lt;a href=&quot;https://taylordavidson.com/2009/04/16/personal-apis-scaling-collaboration/&quot;&gt;“personal API”&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;As I explained &lt;a href=&quot;https://taylordavidson.com/2009/04/15/filtering-firehoses-embracing-constraints-and-sparking-creativity/#comment-8900740&quot;&gt;the concept of a personal API&lt;/a&gt; last month,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;…when I talk about “personal APIs” I’m not only talking about accessing or receiving content, I’m also talking about delivering content and context to people; using the term API is a conceptual approach to thinking about how we can “scale” our time, thoughts and value stored inside ourselves to deliver more (quantity) and deeper (quality) interactions to other people; how can we reduce inter-personal transaction costs of interactions to deliver more value?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Right now my websites and my &lt;a href=&quot;https://taylordavidson.com/2009/01/13/financial-models-are-always-wrong-create-one-anyway/&quot;&gt;template financial model&lt;/a&gt; are the only “personal APIs” I have, but in their current unorganized, unpersonalized, &lt;a href=&quot;https://taylordavidson.com/2009/01/18/less-options-less-decisions/#comment-5738590&quot;&gt;untargeted&lt;/a&gt; and “noisy” state they are only a glimmer of a way to “scale me”.&lt;/p&gt;
&lt;p&gt;Even worse, my efforts to create signals merely adds to the noise; the web of duplicative content aggregators and republishers hinders our collective &lt;a href=&quot;http://edgeperspectives.typepad.com/edge_perspectives/2005/11/return_on_atten.html&quot;&gt;ROI on attention&lt;/a&gt; and increases our collaboration transaction costs; by trying to help I’m helping make it worse.&lt;/p&gt;
&lt;p&gt;Solving this paradox by moving the idea of a “personal API” from conceptual to actual is going to be fun…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Ambient Intimacy: Creating Archetypes from Avatars</title>
    <link href="https://taylordavidson.com/2009/ambient-intimacy/"/>
    <updated>2009-05-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/ambient-intimacy/</id>
    <content type="html">&lt;p&gt;Expanding on a couple &lt;a href=&quot;http://twitter.com/tdavidson/status/1491436338&quot;&gt;short&lt;/a&gt; &lt;a href=&quot;http://twitter.com/tdavidson/status/1491460327&quot;&gt;notes&lt;/a&gt; about ambient intimacy; learning to take the good with the bad.&lt;/p&gt;
&lt;h2&gt;Intimacy without being Intimate.&lt;/h2&gt;
&lt;p&gt;Intermittent, one-way, more of a “crush” than love; the feeling of a shared relationship without it being shared, a benevolent form of stalking; ambient intimacy is what happens when we &lt;a href=&quot;http://darmano.typepad.com/logic_emotion/2009/03/friendship-isnt-dead-the-strengthening-of-loose-ties.html&quot;&gt;strengthen our loose ties&lt;/a&gt;, by keeping in touch with people by following, reading and caring about another person without telling them you care.&lt;/p&gt;
&lt;p&gt;Intimacy contains the assumption of risk, of putting a part of yourself “out there”; but it’s not the same as merely sharing ideas, or sharing criticism: remember that intimacy is less about revealing facts and more about revealing feelings, sharing a part of ourselves that we’re not sure we even want to admit to ourselves.&lt;/p&gt;
&lt;p&gt;That’s a hard thing to scale; even if the web is increasing the number of ties we can create and sustain, even if we’re &lt;a href=&quot;http://bhc3.wordpress.com/2009/02/16/forget-dunbars-number-our-future-is-in-scobles-number/&quot;&gt;no longer tied to Dunbar’s Number&lt;/a&gt;, true intimacy doesn’t scale: personality can’t be automated, technology can’t replace our soul or change the human limits of our time, energy and passion. Even big hearts can only pump so large, so wide, for so long.&lt;/p&gt;
&lt;h2&gt;Observing without Understanding.&lt;/h2&gt;
&lt;p&gt;Knowledge isn’t wisdom; observing isn’t knowing, watching is only half of interacting; information is useless without knowing what to do with it; observing crowds out the mental and emotional space necessary to create true understanding, yet most of our tools, time and attention are dedicated to observing: aggregating and filtering the noise rather than &lt;a href=&quot;http://www.leveragingideas.com/2009/05/12/the-consequences-of-real-time-information/&quot;&gt;understanding and leveraging the signals to initiate actions&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Creating stereotypes from limited information is a fundamental way the human mind deals with incomplete information to simplify decision-making; we rely on our minds to fill in the gaps, to create archetypes from avatars.&lt;/p&gt;
&lt;p&gt;But stereotypes don’t give us &lt;a href=&quot;http://www.mikearauz.com/images/spectrum_friendship.jpg&quot;&gt;the full picture&lt;/a&gt;; even worse, stereotypes help us classify and file people and ideas, but they don’t help us interact, use or truly leverage the value behind the avatar: that takes a level of understanding that ambient intimacy can’t create.&lt;/p&gt;
&lt;p&gt;This is why I talk about a &lt;a href=&quot;https://taylordavidson.com/2009/05/07/a-personal-api-could-be-a-modularized-standardized-interface-for-collaboration/&quot;&gt;“personal API”&lt;/a&gt;, about a way for people to understand how to access and tap into my skills, knowledge and “value” in a scalable way that reduces the transaction costs of our interactions, with a structured datastream behind it that allows me to understand, track and reach out to people in their time of need before they even know it themselves.&lt;/p&gt;
&lt;h2&gt;The Awkwardness of Unknown Conversations.&lt;/h2&gt;
&lt;p&gt;Remember everything, forget nothing; the static cling of the web captures far more than our slippery minds and our awkward offline exchanges without hyperlinks and search-friendly context. But the problem of unknown conversations reaches across both mediums; hazy rememberances about what you told people, what they happened to glance, or what someone else forwarded them about you; unsure if the bits of yourself you shared ended up grabbing their attention or fading into the noise; we’re ambiently intimate with versions of people through our intermittent intersections, but we’re unaware of the complete versions that we miss, misinterpret or ignore.&lt;/p&gt;
&lt;p&gt;And we can choose how to converse: we can ignore, turn away from a conversation with a flip of a finger; archive an email without a response; read, ignore, love or hate a message without caring enough to respond.&lt;/p&gt;
&lt;h2&gt;The Paradox.&lt;/h2&gt;
&lt;p&gt;But here’s the paradox: as much as I want to decry our expanding loose networks, fracturing attention and fake friendships sustained through our ambient connections, &lt;strong&gt;maximizing the power of loose networks and loose ties is the real opportunity&lt;/strong&gt;; it’s where I’ve met the most interesting people, learned the most interesting things, connected to new opportunities; it’s where we find growth and create new value, it’s where we find &lt;a href=&quot;https://taylordavidson.com/2009/01/29/value-is-created-at-the-edges-but-captured-at-the-hubs/&quot;&gt;new edges&lt;/a&gt;; it’s the source of innovation and insights we would not have seen otherwise. It’s why we care about serendipity and discovery; we’re hooked by the positive variable intermittent reinforcement baked into all successful, widely-adopted tools; an insight, an opportunity, a confirmation, a life-changing connection behind every click.&lt;/p&gt;
&lt;h2&gt;Adding to the Cacophony.&lt;/h2&gt;
&lt;p&gt;Pointing you to other aspects of the topic so you don’t have to search for them:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Clive Thompson in New York Times, &lt;a href=&quot;http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=1&amp;amp;pagewanted=all&quot;&gt;Brave New World of Digital Intimacy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Leisa Reichelt, &lt;a href=&quot;http://www.disambiguity.com/ambient-intimacy/&quot;&gt;Ambient Intimacy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Jeff Jarvis, &lt;a href=&quot;http://www.buzzmachine.com/2008/05/06/ambient-intimacy/&quot;&gt;Ambient intimacy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Adpulp, &lt;a href=&quot;http://www.adpulp.com/archives/2009/03/you_can_count_y.php&quot;&gt;Ambient Intimacy?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Steffan Postaer, &lt;a href=&quot;http://godsofadvertising.wordpress.com/2009/03/23/are-social-networks-providing-ambient-intimacy-or-faux-friendships-a-lesson-from-the-friendly-skies-of-united/&quot;&gt;Do social networks provide “ambient intimacy” or faux friendships?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Unbundling the Photography Industry, Redux</title>
    <link href="https://taylordavidson.com/2009/unbundling-photography-industry/"/>
    <updated>2009-06-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/unbundling-photography-industry/</id>
    <content type="html">&lt;p&gt;Revisiting &lt;a href=&quot;https://taylordavidson.com/2008/10/20/the-stock-photography-industry-needs-to-be-unbundled/&quot;&gt;The stock photography industry needs to be unbundled&lt;/a&gt; from October 2008:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We need to unbundle the functions of the traditional stock photography agency. There is no fundamental need for the image delivery and management platform to be delivered by the same company that makes the market and connects buyers and sellers.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Platform&lt;/strong&gt;&lt;br&gt;
What we need is a quality, powerful open-sourced platform to allow photographers to control their own images in their own ways. We need a platform and a community of developers similar to WordPress or Movable Type. Blogs exploded because people were given the tools to create and publish on their own using the range of hosted and non-hosted options; why can’t the same thing happen with stock photography?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Market-Making&lt;/strong&gt;&lt;br&gt;
Agencies would still have a powerful role: agencies would still set the rules of exchange, organize buyers and sellers and promote images: but instead of the images residing on their platforms, the images could reside on photographers’ servers.&lt;/p&gt;
&lt;p&gt;Obviously this disaggretated model would shift around some the economic value in the stock photography business: but perhaps the industry is failing because we have not developed or scaled platforms that allow the economic value to shift in ways the industry desperately needs.&lt;/p&gt;
&lt;p&gt;… In essence:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Decouple the the platform delivery and market-making components of the traditional stock photography agencies.&lt;/li&gt;
&lt;li&gt;Develop open platforms that allow photographers to control their own data, on their own servers, using open-sourced software, “promoted” by stock agencies.&lt;/li&gt;
&lt;li&gt;Let agencies focus on making markets, reducing transaction costs, making prices and image comparisons more transparent.&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;p&gt;Allen’s &lt;a href=&quot;https://taylordavidson.com/2008/10/20/the-stock-photography-industry-needs-to-be-unbundled/#comment-3179320&quot;&gt;comment&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I know nothing about the inner workings of the blog companies, however, they do not have the inherent problem that pro photography has — that is, a small addressable market. Millions of people use blogger and word press, by contrast, the # of “pro” photographers is in the low hundreds of thousands by most estimates. So I’m not sure an open platform system would work.&lt;/p&gt;
&lt;p&gt;Secondly, storing digital assets and providing an e-commerce layer isn’t as simple as hosting a few bytes of blog data. Not to say that it can’t be done, but we have a ton of scripts that are necessary to control everything from conversion of JPG/RAWs into thumbnails to e-commerce systems that process transactions, email the client, and generate a downloadable file.&lt;/p&gt;
&lt;p&gt;I would personally like to see more adoption of standards so that distribution of your images from a hub like PhotoShelter to any number of destination sites (whether it’s Getty or a boutique agency) could be as simple as something like sending an e-mail. Ultimately, however, I don’t think the industry has the economic incentive to develop such a system — and often, what’s good for the photographer isn’t necessarily needed by the buyer, and vice versa.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Continuing &lt;a href=&quot;ttp://www.taylordavidson.com/2008/10/20/the-stock-photography-industry-needs-to-be-unbundled/#comment-3184699&quot;&gt;to explain my thoughts&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… in my mind the open-sourced platform would be given away for free. Give away the software, create a platform for developers to create plug-ins to manage images, fans, customizations for photographers. Provide (free and paid) services to help photographers host and customize their own stock solutions. &lt;strong&gt;Learn from the lessons of companies that have created platforms (and &lt;a href=&quot;http://ma.tt/2009/06/the-way-i-work-annotated/&quot;&gt;movements&lt;/a&gt;,) not just products.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;… Not all photographers will want this, of course: many won’t want to manage their own systems, learn about web development or managing their software and hosting solutions. But that’s what Movable Type and WordPress have learned, and it’s a key part of why they offer both the hosted and non-hosted paths.&lt;/p&gt;
&lt;p&gt;Re: Storing digital assets and e-commerce layer: you obviously know what goes into this far more than I do. It’s not a trivial problem, but there are many software and web companies that have dealt with similar problems with managing massive flows of unstructured and structured data. Think of it as creating an API between the cloud of hosted software platforms and Photoshelter’s e-commerce market-making website.&lt;/p&gt;
&lt;p&gt;What are the biggest barriers for photo buyers? It’s not just about prices … The lack of price transparency between RF / RM and in comparing images is a strategic mistake: the transaction costs (time, effort, energy) are a significant barrier to closing a sale.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Continuing with a related thought from an interview from April 22 with Ellen Boughn on the &lt;a href=&quot;http://learnaniche.com/blog/2009/04/22/ellen-boughn-and-the-future-of-stock-photography/&quot;&gt;future of stock photography&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;John: I am hearing predictions that Google is the ultimate stock search mechanism, and that someday all the searches will be done on Google image search…even including Agency collections. Can you comment on that?&lt;/p&gt;
&lt;p&gt;Ellen: I don’t know the answer. What I do know is that Google has taught us all how to search. We no longer look for anything with just one or two words. The vast amount of information on the web compels us to become more and more specific in our use of search terms and to use more words in a search. This knowledge spills over into how we search for images. &lt;strong&gt;I believe that photographers with collections on specific subjects and who have implemented best practices as far as SEO goes may find that they can make more money selling stock direct than with a stock company in the near future.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Today I am excited about the prospect that we may be at a convergence of technology and user behavior that will shortly enable photographers to license their existing images.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;As Ellen continues to explain, we are beginning to see web tools break down the industry stack to help photographers distribute images, handle sales, licensing and infringement.&lt;/p&gt;
&lt;p&gt;We’re starting to see bits of the chain emerge:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Distribution platforms: In addition to the more traditional stock photography distributors, collections and portals, a number of platforms, including mageSpan, Photoshelter, Fotolia and others, provide a variety of web platforms for photographers to sell and manage licensing from their site;&lt;/li&gt;
&lt;li&gt;Distribution platforms with alternate licensing and/or pricing models: Cutcaster, GumGum and Photrade provide distribution platforms with alternate licensing and/or pricing models;&lt;/li&gt;
&lt;li&gt;Syndication (distribution management): iSyndica helps photographers upload images to multiple stock photography platforms;&lt;/li&gt;
&lt;li&gt;Analytics: LookStat helps photographers track sales across multiple sites, creating the data behind image sales and performance necessary for stock photographers to make informed decisions about their business;&lt;/li&gt;
&lt;li&gt;Direct sales and E-commerce: Fotomoto helps photographers promote and sell prints directly from their site with a simple, small code change to their existing website, and almost all of the distribution and promotion sites also handle print and license sales;&lt;/li&gt;
&lt;li&gt;Tracking: Digimarc, Idée and PicScout all help track usage and infringement (with different methods, goals and business structures).&lt;/li&gt;
&lt;li&gt;Promotion: A number of companies, including A Photo Folio, liveBooks, PhotoBiz, NextProof and Pictage, provide solutions for photographers to create websites and manage clients and sales.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But there are still a dearth of powerful tools and platforms for photographers to manage their own marketing efforts. Photoshelter might have the best range of tools, widgets and other solutions for photographers to promote their work; but it is still a relatively undeveloped space. How can photographers manage, track and understand their own web marketing efforts? How can photographers track their social media engagement / marketing efforts across the variety of tools and communities? How can photographers reach out and manage their fans and customers? Who will create the Topspin, &lt;a href=&quot;http://su.pr/&quot;&gt;su.pr&lt;/a&gt; or &lt;a href=&quot;http://awe.sm/&quot;&gt;awe.sm&lt;/a&gt; for photographers? How will we bring humanity to the market for images and photographers?&lt;/p&gt;
&lt;p&gt;I’m sure there are many other solutions available, and I might have missed a core part of the industry stack, but at the end of the day the photography industry still struggles with a mess of largely closed, non-interoperable solutions for matching buyers with sellers.&lt;/p&gt;
&lt;p&gt;The photography industry may be suffering right now, but general interest in photography is at an all-time high; even though individual photographers will continue to struggle through the transition, big problems create great opportunities. Find your vision, target your niche, create great work, expand your business model, learn to market, and find a way to swim through the industry’s tides; if you figure all of that out, businesses will emerge to help you thrive.&lt;/p&gt;
&lt;p&gt;Related:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/20/the-stock-photography-industry-needs-to-be-unbundled&quot;&gt;The stock photography industry needs to be unbundled&lt;/a&gt;, Oct 2008.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2007/09/24/everyone-is-a-photographer/&quot;&gt;Everyone is a photographer&lt;/a&gt;, Sept 2007.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;Photographers are your customers, not your competition&lt;/a&gt;, Oct 2008.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2009/05/30/middlemen-stock-photography/&quot;&gt;Expanding on the role of middlemen in stock photography&lt;/a&gt;, May 2009.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>The data revolution in baseball continues.</title>
    <link href="https://taylordavidson.com/2009/data-revolution-baseball/"/>
    <updated>2009-07-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/data-revolution-baseball/</id>
    <content type="html">&lt;p&gt;Via &lt;a href=&quot;http://myespn.go.com/blogs/sweetspot/0-4-42/Changes--they-re-a-comin-.html&quot;&gt;Rob Neyer&lt;/a&gt;, Alan Schwarz, &lt;a href=&quot;http://www.nytimes.com/2009/07/10/sports/baseball/10cameras.html&quot;&gt;Digital Eyes Will Chart Baseball’s Unseen Skills&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;As baseball’s statistical revolution marches on, the last refuge for the baseball aesthete has been the sport’s less quantifiable skills: outfielders’ arm strength, base-running efficiency and other you-won’t-find-that-in-the-box-score esoterica. But debates over the quickest center fielder or the rangiest shortstop are about to graduate from argument to algorithm.&lt;/p&gt;
&lt;p&gt;A new camera and software system in its final testing phases will record the exact speed and location of the ball and every player on the field, allowing the most digitized of sports to be overrun anew by hundreds of innovative statistics that will rate players more accurately, almost certainly affect their compensation and perhaps alter how the game itself is played.&lt;/p&gt;
&lt;p&gt;… “It can be a big deal,” the Cleveland Indians’ general manager, Mark Shapiro, said. “We’ve gotten so much data for offense, but defensive objective analysis has been the most challenging area to get any meaningful handle on. This is information that’s not available anywhere. When you create that much data you almost have to change the structure of the front office to make sense of it.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yet another example of how structured, widely available data changes decision-making; just as better, more available, more transparent and “promotable” data about daily life impacts the decisions people make (i.e. &lt;a href=&quot;http://everythingsdynamic.blogspot.com/2009/05/idea-for-reducing-energy-usage-and.html&quot;&gt;energy consumption&lt;/a&gt;, &lt;a href=&quot;http://www.covestor.com/&quot;&gt;investment strategies&lt;/a&gt; and &lt;a href=&quot;http://www.mint.com/&quot;&gt;personal financial management&lt;/a&gt; just to start), and &lt;a href=&quot;https://taylordavidson.com/2009/04/19/baseball/&quot;&gt;structured data about hitting and pitching changed baseball management&lt;/a&gt;, better data about fielding and baserunning will continue the evolution of data-driven decision-making in baseball. How will better data continue to challenge baseball’s axioms and “traditional wisdom”? How will better data, ranking and comparisons change player compensation and team structure strategies?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Bob Bowman, the subsidiary’s chief executive, said he hoped to have meaningful data flowing by the end of this season from the San Francisco installation, and from all 30 stadiums in 2010. The data could be made available to the public on a subscription basis, Bowman said, although what data is released and in what form could be affected by clubs’ competitive concerns.&lt;/p&gt;
&lt;p&gt;Bowman said he preferred the data be more open so that statistically minded fans and academics could brainstorm ways to wring useful information from what would become petabytes of raw data. Software and artificial-intelligence algorithms must still be developed to turn simple time-stamped x-y-z coordinates into batted-ball speeds, throwing distances and comparative tools to make the data come alive.&lt;/p&gt;
&lt;p&gt;“It will give fans other things to argue about and discuss, and highlight details of the sport that you hear about a lot but don’t know too much about,” Bowman said. “It has broadcasting applications for graphics, things like that, and also has real-world applications to teams who have to evaluate players.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I would love to see all the data be open to the public: could a baseball team effectively &lt;a href=&quot;https://taylordavidson.com/2009/06/23/crowdsource-guardian/&quot;&gt;outsource analysis&lt;/a&gt; to hardcore stats geeks?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“I would say it would be threatening to more scouts than not — here come the stat rats,” said the Houston Astros’ Paul Ricciarini, now in his 35th year of scouting. “It’s the same diamond and same distances between the bases, but the way the game changes from generation to generation, you have to adapt with it. I’m confident that I can be accurate in judging players. But history has taught us that that’s not always the case.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Scouts aren’t fortune-tellers; predicting how players develop over time is notoriously hard and inaccurate. But data doesn’t solve that problem: past performance does not guarantee future results. The scouts that survive and thrive will be the ones that can blend their eye for the game with a mind for statistics.&lt;/p&gt;
&lt;p&gt;Just like the most businesspeople :)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Three people living lives too cool to ignore.</title>
    <link href="https://taylordavidson.com/2009/guillebeau-berrent-natsuume/"/>
    <updated>2009-07-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/guillebeau-berrent-natsuume/</id>
    <content type="html">&lt;p&gt;&lt;strong&gt;As I mentioned the other day in my post about the &lt;a href=&quot;http://jasonkeath.com/filter-the-noise-tdavidson/&quot;&gt;tools, tactics and strategies I use to filter the noise&lt;/a&gt;, I depend heavily on people to help “create my web” and point me toward valuable and relevant information and insights. To extend the focus on people a step further, I wanted to highlight a couple people who are doing cool stuff and play a part in my daily web…&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Part of an irregular series, three people doing cool things big and small, a small sample of the many people I follow throughout the web…&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://chrisguillebeau.com/3x5/&quot;&gt;Chris Guillebeau&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/chrisguillebeau&quot;&gt;@chrisguillebeau&lt;/a&gt;)&lt;br&gt;
I first heard about Chris from &lt;a href=&quot;http://www.conversationagent.com/&quot;&gt;Valeria Maltoni&lt;/a&gt;, who pointed me to Chris’s &lt;a href=&quot;http://chrisguillebeau.com/3x5/about-the-project/&quot;&gt;Art of Nonconformity&lt;/a&gt; (AONC) project, focusing on personal development, life design, international travel, and “the battle against conventional beliefs”.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;An example, about &lt;a href=&quot;http://chrisguillebeau.com/3x5/going-to-extremes/&quot;&gt;going to extremes&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Conventional living is all about being balanced, well-rounded, risk-adverse, and safe. The problem is that well-rounded people rarely do anything interesting. Balanced people don’t usually change the world.&lt;/p&gt;
&lt;p&gt;The alternative is to truly live, and come back tired – even if you’re not traveling. Be better than you have been before. Give more than you take. Embrace the extremes. Say yes.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I struggle with the notion that many of us are merely &lt;a href=&quot;http://slackerreform.com/artist/do-we-pretend-to-be-lifestyle-rockstars/&quot;&gt;pretending to be lifestyle rockstars&lt;/a&gt;, promoting online lives that don’t live up to our offline lives, but Chris walks the talk, helping people create their own unconventional lives by bringing his story, lessons and guidance to the community.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.thecausemopolitan.com/&quot;&gt;Sloane Berrent&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/sloane&quot;&gt;@sloane&lt;/a&gt;)&lt;br&gt;
Currently a &lt;a href=&quot;http://www.kiva.org/about/fellows-program&quot;&gt;Kiva Fellow&lt;/a&gt; in the Philippines, I first heard about Sloane through my NOLA (New Orleans, LA) friends when she was temporarily living and working in the New Orleans community earlier this year. In the Philippines, Sloane is &lt;a href=&quot;http://www.thecausemopolitan.com/ashi-kiva-fellows-workplan/&quot;&gt;working&lt;/a&gt; as a loan officer for a micro-finance institution, going into the field and helping people that are interested in a Kiva loan, and then writing about their stories and her experiences.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As a long-time (albeit small, and currently lapsed) &lt;a href=&quot;http://www.kiva.org/lender/taylor&quot;&gt;lender&lt;/a&gt; through Kiva, I’m finding it interesting to learn about the people behind the Kiva profiles and the impact that micro-finance has on their lives.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.linkedin.com/pub/christopher-natsuume/0/517/688&quot;&gt;Christopher Natsuume&lt;/a&gt; of &lt;a href=&quot;http://www.boomzap.com/&quot;&gt;Boomzap&lt;/a&gt;&lt;br&gt;
Fine, I’ll admit I’m incredibly biased: not only is Chris my cousin, but he and his family are also my guides on my current &lt;a href=&quot;https://taylordavidson.com/trip-2009&quot;&gt;little jaunt&lt;/a&gt; in Japan.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;That said, he’s still doing cool stuff; Chris is Creative Director and co-founder of &lt;a href=&quot;http://www.boomzap.com/&quot;&gt;Boomzap&lt;/a&gt;, a casual game development studio headquartered in Singapore that has become one of the leading independent game developers in Southeast Asia.&lt;/p&gt;
&lt;p&gt;But what’s really cool is &lt;em&gt;how&lt;/em&gt; Boomzap is doing it, leveraging a distributed, virtual workforce to tap into quality games developers and artists across Southeast Asia, creating a structure that frees their staff to define their work schedules, enabling the company to focus on developing and delivering &lt;a href=&quot;http://www.boomzap.com/&quot;&gt;great games&lt;/a&gt;.&lt;br&gt;
The common thread? People creating their lives, their way, on their terms. It’s a thread common to the original thinkers, passionate entrepreneurs, creative professionals and open-minded travelers that help “create my web”.&lt;/p&gt;
&lt;p&gt;What three people would you highlight from your web?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>One Way to Sleep in Tokyo (Not Recommended)</title>
    <link href="https://taylordavidson.com/2009/one-way-to-sleep-in-tokyo-japan/"/>
    <updated>2009-07-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/one-way-to-sleep-in-tokyo-japan/</id>
    <content type="html">&lt;p&gt;One way to spend a night in Tokyo, not recommended.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1040215_edit_600.jpg&quot; alt=&quot;The Plan II, Tokyo, Japan&quot;&gt;&lt;br&gt;
&lt;em&gt;The Plan II, Tokyo, Japan, July 2009&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I’ll tell the full story behind &lt;a href=&quot;http://twitter.com/tdavidson/status/2672432530&quot;&gt;a better way&lt;/a&gt; soon…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How to Pack for a Nomadic Life (and the 79 things I packed).</title>
    <link href="https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed/"/>
    <updated>2009-07-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;First time here? Enjoy this post, &lt;a href=&quot;https://taylordavidson.com/letters&quot;&gt;subscribe&lt;/a&gt; to the blog, and follow me on Twitter &lt;a href=&quot;http://twitter.com/tdavidson&quot;&gt;@tdavidson&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/1040472_edit_pack_600.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Patagonia MLC and stuff&lt;/h6&gt;
&lt;p&gt;People always ask long-term travelers what they pack for trips, with cries of surprise at how little (or how much) they carry with them on their journeys. At the same time, long-term travelers are always curious about the decisions other travelers made when faced with similar decisons, part of the continual game in &lt;a href=&quot;https://taylordavidson.com/2009/02/05/how-to-live-a-nomadic-lifestyle/&quot;&gt;living a nomadic life&lt;/a&gt;. Therefore, to continue the conversation and peek into my own decisions, here are the details behind what I packed on my current jaunt.&lt;/p&gt;
&lt;h2&gt;How to Pack: “Heavy packs kill light lives.”&lt;/h2&gt;
&lt;p&gt;As a constant traveler, always packing or unpacking from one trip or another, I’ve been on the search for the perfect bag for a long time.&lt;/p&gt;
&lt;p&gt;But I’ve come to recognize that the perfect bag simply doesn’t exist.&lt;/p&gt;
&lt;p&gt;Instead, I’ve come to enjoy different packs for different adventures: a &lt;a href=&quot;http://www.trailspace.com/gear/gregory/shasta/&quot;&gt;Gregory Shasta&lt;/a&gt; and &lt;a href=&quot;http://www.backpackinglight.com/cgi-bin/backpackinglight/mountainsmith_ghost_lt_backpack_review.html&quot;&gt;Mountainsmith Ghost&lt;/a&gt; for backpacking trips into the wilderness (although both bags have been on long-term trips abroad in the past), a &lt;a href=&quot;http://www.trailspace.com/gear/mountainsmith/tour-recycled/&quot;&gt;Mountainsmith Tour&lt;/a&gt; as a camera bag, and my &lt;a href=&quot;http://www.patagonia.com/web/us/product/critical-mass-messenger-bag?p=48279-0-839&quot;&gt;Patagonia Critical Mass&lt;/a&gt; as a do-everything briefcase / gym / weekend bag.&lt;/p&gt;
&lt;p&gt;But for trips I’ve come to depend on my &lt;a href=&quot;http://www.patagonia.com/web/us/product/mlc-maximum-legal-carry-on-luggage?p=48106&quot;&gt;Patagonia MLC&lt;/a&gt;; it’s a pack that doesn’t look like a pack, has a comfortable shoulder strap, works surprisingly effectively as a backpack while traveling, has a low-profile and is sized to carry-on airplanes and squeeze into small spaces. Yes, at 43 L (2610 cubic inches), it has less pack space than most packs people use for long-term trips. But that’s a virtue, not a weakness; &lt;strong&gt;“heavy packs kill light lives.”&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Seriously, if there is just one bit of advice I would pass on to someone getting ready to take a trip: take less. There are few joys greater while traveling than walking off a plane and heading directly into the world without stopping to pick up baggage, without having to worry if the bags made it to your destination, or by being able to navigate cities, hotels, restaurants and daily life without dragging a huge bag behind you.&lt;/p&gt;
&lt;p&gt;Selecting a smaller pack helps make that a reality by forcing you to re-evaluate what you bring because the size of your pack is a very real, tangible constraint. Embrace constraints.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.patagonia.com/web/us/product/mlc-maximum-legal-carry-on-luggage?p=48106&quot;&gt;Patagonia MLC&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;Pack: 1 item.&lt;/em&gt;&lt;/p&gt;
&lt;h2&gt;Clothes: “What you pack, breaks your back.”&lt;/h2&gt;
&lt;p&gt;I use the adage “take half as many clothes as you think you need and twice as much money”, but still find that I take too many clothes.&lt;/p&gt;
&lt;p&gt;My hack? I take or wear a couple bits of clothing that I intend to discard while traveling, lightening my load and building in some space in my pack for poor packing decision-making.&lt;/p&gt;
&lt;p&gt;What did I take on my current trip? Excluding what I discarded:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;1 pair jeans. Yes, they are heavy, bulky, and take forever to dry when you wash them, but jeans are a go-anywhere uniform for the world.&lt;/li&gt;
&lt;li&gt;1 pair black pants. Why do I carry a pair of black pants? For business, for more formal and dressier affairs, and to avoid looking like a backpacker at all times.&lt;/li&gt;
&lt;li&gt;1 pair North Face khaki hiking pants. Not zip-off convertible pants, just lightweight, simple, wear-anywhere, quick-drying, decent-looking pants for travel, hiking and relaxing.&lt;/li&gt;
&lt;li&gt;1 REI One soft shell. A go-anywhere, lightweight, flexible jacket to wear in all conditions. Not needed everywhere at all times, but it’s a security blanket more than anything else.&lt;/li&gt;
&lt;li&gt;1 dark pinstriped blazer. A reminder of my “what would James Bond do” mantra; unnecessary, but one of my travel comfort items.&lt;/li&gt;
&lt;li&gt;1 tie. Mostly to wear while flying, to help stand out from the usual sweatpants-wearing American flyer.&lt;/li&gt;
&lt;li&gt;3 long-sleeve button-down shirts. White, black, and a blue North Face travel button-down. I am almost incapable of wearing a long-sleeve shirt without rolling up the sleeves, so these basically function as short-sleeve shirts.&lt;/li&gt;
&lt;li&gt;1 pair Columbia khaki shorts.&lt;/li&gt;
&lt;li&gt;1 pair Nike running shorts / bathing suit.&lt;/li&gt;
&lt;li&gt;1 Nike Dri-Fit Pullover. If you know me, you’ve seen me wear this shirt a couple times over the past five years. Still going strong.&lt;/li&gt;
&lt;li&gt;2 short-sleeve polo shirts. White and Black.&lt;/li&gt;
&lt;li&gt;2 pair &lt;a href=&quot;http://www.outdoorreview.com/cat/outdoor-equipment/technical-clothing/first-layer-tops/patagonia/PRD_78049_2980crx.aspx&quot;&gt;Patagonia Silkweight t-shirts&lt;/a&gt;. Indestructible, functional, perfect to wear anywhere, anytime.&lt;/li&gt;
&lt;li&gt;1 pair &lt;a href=&quot;http://www.zappos.com/product/7242934/color/65872&quot;&gt;Saucony Jazz black vegan trainers&lt;/a&gt;. A new beloved, wear-anywhere pair of shoes, suitable for any situation given the right attitude.&lt;/li&gt;
&lt;li&gt;1 pair black shoes. Soon to be ditched.&lt;/li&gt;
&lt;li&gt;3 pair Smartwool long socks, all dark colors.&lt;/li&gt;
&lt;li&gt;1 pair Smartwool short socks, white.&lt;/li&gt;
&lt;li&gt;1 Mountain Hardwear light fleece &lt;a href=&quot;http://en.wikipedia.org/wiki/Tuque&quot;&gt;tuque&lt;/a&gt;. Again, not needed everywhere, but very small, lightweight, and can be used to pack and pad electronics.&lt;/li&gt;
&lt;li&gt;1 pair Manzilla light gloves. Ever since I got frostbite back in 2003, I always carry a pair of gloves when I travel.&lt;/li&gt;
&lt;li&gt;1 scarf. Unnecessary, I know. I’ll probably never wear it. I just like scarfs.&lt;/li&gt;
&lt;li&gt;1 pack towel. I always carry a &lt;a href=&quot;http://www.towel.org.uk/index.php/The_Hitchhiker&#39;s_Guide_to_the_Towel&quot;&gt;towel&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;3 pairs underwear. Cotton and Patagonia silkweight.&lt;/li&gt;
&lt;li&gt;1 belt.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Granted, this list includes some of the &lt;a href=&quot;http://www.travelblogs.com/articles/18-things-you-dont-need-on-your-packing-list&quot;&gt;18 things you don’t need&lt;/a&gt;, but it works for me and how I want to live.&lt;/p&gt;
&lt;p&gt;When I pack clothes I pack for multiple uses; I hesitate to bring anything that only works in one combination, or for one specific use. Basic clothes can be mix-and-matched with anything; building flexibility into your wardrobe is the key for minimizing the amount of clothes you need to bring.&lt;/p&gt;
&lt;p&gt;And remember one thing: clothes are sold all over the world. If you forgot it, or didn’t bring it, you can buy it.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Clothes: 30 items. Total so far: 31 items.&lt;/em&gt;&lt;/p&gt;
&lt;h2&gt;The Tools to Live: “Bring, Buy and Discard”&lt;/h2&gt;
&lt;p&gt;I’m always surprised how the rest of the stuff adds up; we think carefully about the clothes we pack and how we’ll use them, but the rest of the “stuff” adds up quickly and is typically disposable and replaceable.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B001CCLBSA?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B001CCLBSA&quot;&gt;Panasonic Lumix DMC-LX3&lt;/a&gt;. No dSLR on this trip. Attempting to embrace creative constraints, but kinda regretting my decision, the first time I have traveled extensively without a dSLR since 2005. But still, loving this little camera. ( 1 charger and 1 USB cable)&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B00012FVYM?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00012FVYM&quot;&gt;Lowepro Rezo 50&lt;/a&gt;. Case for the camera above.&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B000OFTRKU?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B000OFTRKU&quot;&gt;8GB Sandisk Ultra SD&lt;/a&gt; card, 1 &lt;a href=&quot;http://www.amazon.com/gp/product/B000J5LA9Q?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B000J5LA9Q&quot;&gt;4GB Sandisk Ultra SD&lt;/a&gt; card, 2 &lt;a href=&quot;http://www.amazon.com/gp/product/B00065ANYC?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00065ANYC&quot;&gt;2GB Sandisk Ultra SD&lt;/a&gt; cards. Kinda unnecessary, but worth it.&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B0013FJBX8?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0013FJBX8&quot;&gt;Apple MacBook Pro 15″&lt;/a&gt;. The best and worst thing I carry, for many, many reasons, my tool for creating and connecting, my tie to another world. ( 1 power cable and 1 2GB USB thumb drive)&lt;/li&gt;
&lt;li&gt;1 unlocked Nokia GSM phone. Necessary for traveling abroad; but make sure you bring the right kind, and despite the fact I used to work in the wireless industry in the US and Europe and should know better, I still brought a GSM phone that wouldn’t work in Europe. C’est la vie. ( 1 locked Nokia GSM phone, acquired in London, 1 charger for each phone)&lt;/li&gt;
&lt;li&gt;3 plug adapters for various countries.&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B001Q3KKN2?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B001Q3KKN2&quot;&gt;Sea to Summit dry sack&lt;/a&gt;. In case of rain, to keep electronics completely dry, just in case.&lt;/li&gt;
&lt;li&gt;1 cloth shoulder sack. It’s a shoulder sack I bought in Chiang Mai, Thailand back in 2005, and it’s continued to stay in my pack ever since, because it’s lightweight, it rolls up, it doesn’t stand out, and I have yet to find a replacement.&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B00005JSBK?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00005JSBK&quot;&gt;Masterlock combination lock&lt;/a&gt;. One of things that can be a pain to get when you need one; my nearly 20 year-old Masterlock combination lock failed in Austin this past March, forcing me to get a new one, sadly.&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.amazon.com/gp/product/B0007Q3R3E?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0007Q3R3E&quot;&gt;Petzl headlamp&lt;/a&gt;. For looking like a geek at hostels at night.&lt;/li&gt;
&lt;li&gt;1 Timex watch. For running, wandering, and tracking the time when your phone is otherwise useless.&lt;/li&gt;
&lt;li&gt;1 REI ditty sack (to store stuff inside the pack), 1 laptop case (to protect the laptop inside the pack), 2 Ziplock bags.&lt;/li&gt;
&lt;li&gt;Toiletries. A small, limited selection, just the necessities, in a carry-on ready plastic bag. (counted as one item).&lt;/li&gt;
&lt;li&gt;1 &lt;a href=&quot;http://www.offbeatguides.com/&quot;&gt;Offbeat Guide&lt;/a&gt; to Tokyo (since discarded), 1 city map for London, and 1 French phrasebook (unnecessary).&lt;/li&gt;
&lt;li&gt;1 Passport, 1 copy of passport, printouts of air tickets, printed maps of where I’m staying (counted as 4 items).&lt;/li&gt;
&lt;li&gt;1 notebook, 2 pens, keys from home, 1 carabiner, 2 knee braces (for running), 1 sunglasses, 1 eyeglasses, 1 checkbook, hotel and airline loyalty cards and random foreign cash from past trips (counted as 12 items).&lt;/li&gt;
&lt;li&gt;I also “travel” with Mozy’s online backup system, backing up my laptop automatically online every time I get access to Internet, giving me some peace of mind from the inevitable hard drive failure (not counted).&lt;br&gt;
&lt;em&gt;Stuff: 47 items. Total so far: 78 items.&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Although pretty different in composition, the total number of items I am carrying is close to the 77 items that &lt;a href=&quot;http://slackerreform.com/feature/life-in-a-backpack-an-exercise-in-minimalist-living/&quot;&gt;Carl Nelson&lt;/a&gt; has packed, and a fairly successful attempt at my version of the &lt;a href=&quot;http://www.guynameddave.com/100-thing-challenge.html&quot;&gt;100 Things Challenge&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What would I have changed?&lt;/strong&gt;&lt;br&gt;
I would have brought an dSLR. So it goes. And given the hot European and Japanese weather I have seen so far, the jacket, toque, gloves and scarf have been completely unnecessary. We’ll see if I end up wearing them.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The most important item I brought: Me.&lt;/strong&gt;&lt;br&gt;
More important than anything else, we shape our experiences with our attitudes, viewpoints, energy and openness to explore far more than any physical item we can bring. In another life, I could imagine traveling in medieval times with nothing but a walking stick and the clothes on my back; yet different times call for different measures.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Me: 1 item. Total: 79 items.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;When I pack for a trip I like to reflect on my travel goals: to explore, to experience, to learn from the world, to create memories, and to give back to the world, sharing ideas and experiences with people throughout the world. If the stuff I pack doesn’t help me do that, then there’s really no need for me to bring it.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;This post lingered in my mind for a long time, finally written during a train ride from Kyoto to Tokyo, staring at Mt. Fuji in the distance, then polished and posted from London, listening to the sounds of the city waft through the morning air.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Posts from other travelers past and present about how to pack for long-term travel:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Derek Johanson, &lt;a href=&quot;http://liveuncomfortably.com/my-gear-list-travel-through-life-light/&quot;&gt;My Gear List – Travel through Life Light&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Matt Kepnes (Nomadic Matt), &lt;a href=&quot;http://www.nomadicmatt.com/travel-blogs/what-to-pack-on-your-trip/&quot;&gt;What to Pack on Your Trip&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Tim Ferriss, &lt;a href=&quot;http://www.fourhourworkweek.com/blog/2007/07/11/how-to-travel-the-world-with-10-pounds-or-less-plus-how-to-negotiate-convertibles-and-luxury-treehouses/&quot;&gt;How to Travel the World with 10 Pounds or Less (Plus: How to Negotiate Convertibles and Luxury Treehouses)&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Todd and Tynan of Life Nomadic, &lt;a href=&quot;http://tynan.net/the-gear-of-life-nomadic/&quot;&gt;The Gear of Life Nomadic&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Christine Gilbert, &lt;a href=&quot;http://almostfearless.com/2009/07/15/a-year-of-gear-road-tested-results-part-one/&quot;&gt;A Year of Gear: Road Tested Results Part One&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Gillian and Jason, &lt;a href=&quot;http://one-giant-step.com/our-whole-world-on-our-backs/&quot;&gt;Our Whole World On Our Backs&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;David duChemin, &lt;a href=&quot;http://www.pixelatedimage.com/blog/2009/07/travelling-stuff/&quot;&gt;Travelling Stuff&lt;/a&gt; (for photographers, but still valuable)&lt;/li&gt;
&lt;li&gt;Kareem Mayan, &lt;a href=&quot;http://howsthewifi.com/2009/02/gear-list-digital-nomad/&quot;&gt;Gear List for a Digital Nomad&lt;/a&gt; (and thanks to Kareem’s post for pointing me to more pack lists below…)&lt;/li&gt;
&lt;li&gt;Megan, &lt;a href=&quot;http://www.me-go.net/rtw/details/packing.html&quot;&gt;The Details: Packing&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Andy Volk, &lt;a href=&quot;http://goneliving.com/packing-list.html&quot;&gt;The packing list&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Sarah Lane, &lt;a href=&quot;http://sarahlane.typepad.com/sarahtravel/2007/03/world_travel_fa.html&quot;&gt;World Travel FAQ&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Nate Kurtz, &lt;a href=&quot;http://blogs.bootsnall.com/Nate-Kurtz/packing-list-night-before-departure&quot;&gt;Packing List&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Theresa and Jeff Blackinton, &lt;a href=&quot;http://livesofwander.com/the-details/packing-list/&quot;&gt;Packing List&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Ian, &lt;a href=&quot;http://ianotr.blogspot.com/2008/08/packing-list.html&quot;&gt;Packing List&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Malena, &lt;a href=&quot;http://www.malena-rtw.com/rtw/my-packing-list/&quot;&gt;My Packing List&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Kelly Westhoff, &lt;a href=&quot;http://www.gonomad.com/traveldesk/0703/packing.html&quot;&gt;Packing for a Long Journey&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>One Night at an Internet Cafe in Tokyo (a recommended experience)</title>
    <link href="https://taylordavidson.com/2009/sleeping-at-an-internet-cafe-in-tokyo-a-recommended-experience/"/>
    <updated>2009-07-21T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/sleeping-at-an-internet-cafe-in-tokyo-a-recommended-experience/</id>
    <content type="html">&lt;p&gt;A couple days ago I pointed out one way to sleep in Tokyo that I wouldn’t recommend that highly, largely because far better options exist for finding a last-minute place to sleep for the night. A short post about going with the flow and embracing cultural experiences.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Approximately &lt;a href=&quot;http://www.davidappleyard.com/japan/jp44.htm&quot;&gt;11 million people&lt;/a&gt; commute throughout Tokyo every day, using a ridiculously efficient public transportation system to venture into the epicenter of Japan from their homes near and far. Roughly a million people pass through &lt;a href=&quot;https://taylordavidson.com/2009/07/14/journies-and-waits-from-shinjuku-tokyo-japan/&quot;&gt;Shinjuku station&lt;/a&gt; every single day, yet it is only one of multiple major gateways to the city. Tales of &lt;a href=&quot;http://www.moreintelligentlife.com/story/rush-hour-tokyo&quot;&gt;commuting&lt;/a&gt; from bedroom communities up to 2 hours from Tokyo are far from uncommon, the effect of the economic magnetism of Tokyo, drawing 35 million people to the greater Tokyo region, driving up the costs of living in Tokyo and scattering people far from their jobs.&lt;/p&gt;
&lt;p&gt;The public transport system is notoriously effective, timely, dependable and efficient, despite the fact that the trains, subways and buses are actually operated by many competing private companies, creating a maze of intersecting, overlapping and competing routes through the dense network of &lt;a href=&quot;http://www.momentumplanet.com/features/mamachari-and-parking-problems-tokyo-transport-tales&quot;&gt;stations&lt;/a&gt; crammed into the area. Of course, the system has to work: how else would the &lt;a href=&quot;http://tonymcnicol.com/2008/12/18/tokyo-commuter-hell/&quot;&gt;masses&lt;/a&gt; driving Japan’s economy plunge into Tokyo every day?&lt;/p&gt;
&lt;p&gt;But it’s not perfect. For many far-flung destinations, the last trains home can be as early as 10 PM, a problem for workaholic Japan and the &lt;a href=&quot;http://en.wikipedia.org/wiki/Salaryman&quot;&gt;salarymen&lt;/a&gt; (and women) that work and play in the city.&lt;/p&gt;
&lt;p&gt;How does a functioning city adapt? For those who choose to skip a commute or two (or miss their last train home), a range of options are available:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Hotels. Thousands of hotels are distributed throughout the city; at one point about 70% of Tokyo hotel stays were by residents of the greater Tokyo region. Western hotels are supplemented by &lt;a href=&quot;http://en.wikipedia.org/wiki/Ryokan_(Japanese_inn)&quot;&gt;ryokans&lt;/a&gt; and &lt;a href=&quot;http://www.yesicanusechopsticks.com/capsule/&quot;&gt;capsule hotels&lt;/a&gt;, hotels that offer “rooms” that are basically just boxes to sleep in, great inexpensive accommodation for planned and unplanned nights away from home (and perhaps pointing to a broader need, &lt;a href=&quot;http://www.tripbase.com/blog/hotels-specializing-in-nap-time/&quot;&gt;capsule hotels are beginning to pop up in Europe&lt;/a&gt;).&lt;/li&gt;
&lt;li&gt;Love hotels. Not exactly meant for &lt;a href=&quot;http://www.wired.com/culture/lifestyle/multimedia/2006/12/wiredphotos9&quot;&gt;sleeping&lt;/a&gt;, but it’s an option; while love hotels conjure up a variety of conceptions, they are actually a &lt;a href=&quot;http://www.japanvisitor.com/index.php?cID=359&amp;amp;pID=338&quot;&gt;practical response&lt;/a&gt; to a variety of cultural and economic realities.&lt;/li&gt;
&lt;li&gt;24-hour comic book library / internet cafes. In addition to internet access, and facilities for reading comic books and watching TV and DVDs, many Internet cafes in Japan have a range of options with private rooms, reclining chairs (single and double), and even flat beds, and many also have shower rooms and amenities for the overnight visitor.&lt;/li&gt;
&lt;li&gt;Karaoke boxes: late at night, karaoke boxes often offer discounted prices for the entire night, an easy option for extending a night out at karaoke into a place to sleep for the night.&lt;/li&gt;
&lt;li&gt;Street. Not recommended, but sleeping on the street isn’t as dangerous in Tokyo as most cities around the world, and with the range of public baths and facilities it is still possible to clean up in the morning.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Luckily for me, I had the opportunity to &lt;a href=&quot;http://twitter.com/tdavidson/status/2672432530&quot;&gt;explore one of the options&lt;/a&gt; the other night, the result of going with the flow of a fun night and a fondness for cultural experiences.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1040221_edit_600.jpg&quot; alt=&quot;Bunker, Tokyo, Japan&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Bunker, Tokyo, Japan, July 2009&lt;/h6&gt;
&lt;p&gt;Compared to the Internet cafes that I have visited in North America, South America, Europe, Australia and Asia, Japanese Internet cafes hardly recognizable, a different beast. Although I have yet to see them myself, I have heard that Internet cafes in Korea and China are often centers for gaming, social life and businesses, far more popular and advanced than most places offering Internet access to the public throughout the rest of the world.&lt;/p&gt;
&lt;p&gt;Japanese Internet cafes have developed into centers for entertainment, places for relaxation and private lives. Many offer private rooms with comfortable, reclining chairs, places for people to escape from the bustling city and crowded homes and relax, complete with computers with high-speed Internet access, libraries of comic books and DVDs, TVs, shower facilities, food, drink and other amenities. Since many are open 24 hours a day, they have evolved to become easy, cheap places for people to nap and spend the night, offering rooms with reclining chairs and flat beds and a range of rates to accommodate a variety of needs.&lt;/p&gt;
&lt;p&gt;Some of this I knew before last Thursday night.&lt;/p&gt;
&lt;p&gt;Some of this I only found out after I ventured into one to find a place to stay in Tokyo at 1:30 AM, the result of extending a night out with friends far past my last train home.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Check in was easy and quick. The rates were posted in Japanese and English and easy to understand, and after paying I was handed a small clipboard, instructions on how to find my cube, and released into a darkened cave of rows of cubes, flickering lights escaping over the tall walls. The &lt;a href=&quot;http://twitter.com/tdavidson/status/2672808350&quot;&gt;hushed masses&lt;/a&gt; late at night: the sounds of light jazz, innumerable soft sleepers, a couple late workers, numerous late-night movie viewers, and one loud snorer, all softly wafting through the air.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1040232_cafe_600.jpg&quot; alt=&quot;Slumber, Tokyo, Japan&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Slumber, Tokyo, Japan, July 2009&lt;/h6&gt;
&lt;p&gt;But also perfectly comfortable, at least for a tired, buzzed, notoriously heavy sleeper quite accustomed to &lt;a href=&quot;https://taylordavidson.com/sleep2008/index.html&quot;&gt;sleeping in different places&lt;/a&gt;, and much more comfortable than &lt;a href=&quot;http://www.travelblissful.com/sleeping-in-airports-heaven-or-hell/&quot;&gt;sleeping in an airport&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;How expensive was it, you might ask? 1,450 yen (about $15), about the same that my train ticket home would have cost: more expensive than sleeping on the street, but cheaper than the other widely-available options.&lt;/p&gt;
&lt;p&gt;And of course, I woke the next morning in the heart of Tokyo, ready to explore the city, replacing the hours spent on the train with wandering through temples, shrines and the streets of the city.&lt;/p&gt;
&lt;p&gt;Although I would probably look for a capsule hotel next time (in the quest for new experiences), I wouldn’t hesitate to spend another night at an Internet cafe in Japan. Especially after a good night out…&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Zombie travel is travel without conscious thought.</title>
    <link href="https://taylordavidson.com/2009/zombie-travel-is-travel-without-conscious-thought/"/>
    <updated>2009-07-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/zombie-travel-is-travel-without-conscious-thought/</id>
    <content type="html">&lt;p&gt;A nice, but misguided, attempt to connect the principles behind Umair Haque’s &lt;a href=&quot;http://blogs.harvardbusiness.org/haque/2009/03/ideals.html&quot;&gt;Zombieconomy&lt;/a&gt; to our choices of how to travel, followed by a bit of a rant.&lt;/p&gt;
&lt;p&gt;Lonely Planet, &lt;a href=&quot;http://inside-digital.blog.lonelyplanet.com/2009/07/24/zombie-travel/&quot;&gt;Zombie Travel&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;For what shall it profit travellers, if they visit the whole world without experiencing it fully?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The Lonely Planet community has always been about Independent Travel. Our success is being able to empower curious people to get to the heart of a place, whether by getting around on public transport, getting beyond the tourist traps, supporting local businesses, or relating to the wonderful and the everyday in every destination. But a lot of travellers are unaware of the benefits of Independent Travel, and instead support Zombie Travel.&lt;/p&gt;
&lt;p&gt;What is Zombie Travel?&lt;/p&gt;
&lt;p&gt;It’s a part of the larger &lt;a href=&quot;http://blogs.harvardbusiness.org/haque/2009/07/today_in_capitalism_20.html&quot;&gt;Zombieconomy&lt;/a&gt;. Harvard Business Review [actually, Umair Haque) describes the Zombieconomy as being ‘built on McMansions, Hummers, and $5 lattes’. In other words, it is the products and lifestyles that don’t add value to our lives. In fact, they take away value. They destroy our standard of living, the environment, and minority cultures, and distract us from adding real value to our lives.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yes, but I have a quibble coming…&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;So Zombie Travel is the vacation spent all day, every day on the beach getting skin cancer, instead of learning even a little about the local culture and history; it is drinking at Irish pubs in France instead of finding a family run brasserie or cafe; it is staying only at cloned five-star international hotel chains, instead of trying a locally owned guesthouse; it is going on an air-conditioned coach tour of a city, rather than creating your own walking tour.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;In short, Zombie Travel is typically luxury without value.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yes, but no.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Zombie travel is travel without conscious thought.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The mistake: a misguided interpretation of Haque’s thoughts. The Zombieconomy is not created by the products themselves but the resource allocation processes that leads to short-sighted, misplaced production and consumption decisions based on perceived, “thin”, short-term value, neglecting real, “thick”, long-term value.&lt;/p&gt;
&lt;p&gt;If someone truly values getting a suntan all day, or lounging in a Starbucks in Beijing, or &lt;a href=&quot;http://www.flickr.com/photos/photo_td/3751763936/&quot;&gt;eating at 7-11 in Japan&lt;/a&gt;, and makes those choices consciously, because they truly enjoy those experiences, than who are we to judge?&lt;/p&gt;
&lt;p&gt;People are entitled to the right to experience a place and a destination in their own way, &lt;a href=&quot;https://taylordavidson.com/2009/07/23/do-the-realities-of-travel-live-up-to-our-dreams/&quot;&gt;for their own reasons&lt;/a&gt;, safe from judgment. &lt;a href=&quot;http://www.nomadicmatt.com/travel-blogs/all-travelers-are-created-equal/&quot;&gt;All travelers are created equal&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;“McMansions, Hummers, and $5 lattes” are example of poor decisions, but they are not the root cause of the problem; the problem is how business and society accounts for and values the costs and benefits of our actions. Systems that take a limited, &lt;a href=&quot;http://www.chartreu.se/?p=2692&quot;&gt;non-holistic view&lt;/a&gt; of costs and benefits create economic incentives that misallocate resources, &lt;a href=&quot;https://taylordavidson.com/2009/07/03/can-nuanced-discourse-compete-against-strategy-by-soundbite/&quot;&gt;attention&lt;/a&gt;, and actions, creating unending &lt;a href=&quot;https://taylordavidson.com/2009/06/29/transcript-penny-for-your-thoughts-with-umair-haque/&quot;&gt;patterns of destructive behavior&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;In short, “luxuries without value” aren’t an issue if people make conscious decisions based on a holistic accounting of their true value.&lt;/p&gt;
&lt;p&gt;Focusing on “McMansions, Hummers, and $5 lattes” might be an easier way to communicate the idea, but it is still misleading; neglecting to focus on the root processes and causes of our mistakes dooms us to repeat our mistakes in new ways.&lt;/p&gt;
&lt;p&gt;I tend to avoid Irish pubs in France, &lt;a href=&quot;https://taylordavidson.com/2008/11/04/how-i-negotiate-prices-and-discounts-for-hotel-rooms/&quot;&gt;five-star hotels&lt;/a&gt; and air-conditioned coach tours, but for my own, personal, conscious reasons. In the end, &lt;a href=&quot;https://taylordavidson.com/2009/07/23/do-the-realities-of-travel-live-up-to-our-dreams/&quot;&gt;the fruits of your life are the only validation you need.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Updated 7.24.2009&lt;/strong&gt;&lt;br&gt;
A friend justifiably asked me today to explain myself better on one point:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“McMansions, Hummers, and $5 lattes” are example of poor decisions, but they are not the root cause of the problem; the problem is how business and society accounts for and values the costs and benefits of our actions.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Many of our decisions behind what we produce (companies) and consume (people) impact people not directly involved in the transaction, creating positive and negative &lt;a href=&quot;http://en.wikipedia.org/wiki/Externality&quot;&gt;externalities&lt;/a&gt;.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Systems that take a limited, &lt;a href=&quot;http://www.chartreu.se/?p=2692&quot;&gt;non-holistic view&lt;/a&gt; of costs and benefits create economic incentives that misallocate resources, &lt;a href=&quot;https://taylordavidson.com/2009/07/03/can-nuanced-discourse-compete-against-strategy-by-soundbite/&quot;&gt;attention&lt;/a&gt;, and actions, creating unending &lt;a href=&quot;https://taylordavidson.com/2009/06/29/transcript-penny-for-your-thoughts-with-umair-haque/&quot;&gt;patterns of destructive behavior&lt;/a&gt;.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Since prices do not reflect the full costs or benefits in production or consumption, either too little or too much of a good is produced and consumed in relation to the full benefit and cost to society. In essence, society bears some of the costs (or accrues some of the benefits) to individuals’ decisions. More holistic methods of accounting gives more complete information for people to evaluate what they consume, pay attention to (e.g. &lt;a href=&quot;https://taylordavidson.com/2009/07/03/can-nuanced-discourse-compete-against-strategy-by-soundbite/&quot;&gt;choice of media&lt;/a&gt;), and what they spend their time producing (e.g. jobs, careers).&lt;/p&gt;
&lt;p&gt;How does behavior change? What will help or make us change our decisions?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Account for the full costs and benefits of our actions,&lt;/li&gt;
&lt;li&gt;Structure that information for individuals, groups and society,&lt;/li&gt;
&lt;li&gt;Create systems that enable us to (and force us to) use that information as we weigh our decisions.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Systems shape our behavior by creating economic inventives for particular actions: for example, tax policy in the USA is a primary example of how the government subsidizes and taxes certain behaviors in an attempt to influence the decisions we make.&lt;/p&gt;
&lt;p&gt;While our decisions about what we buy and produce change constantly, the incentives that frame those decisions are far less malleable; the fact that our decisions change does not guarantee that we’re actually any better. Without understanding the incentives shaping our behavior we are doomed to repeat the mistakes of our past.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Modern Flaneurs</title>
    <link href="https://taylordavidson.com/2009/flaneur/"/>
    <updated>2009-08-15T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/flaneur/</id>
    <content type="html">&lt;p&gt;My friend Joost recently introduced me to the term &lt;a href=&quot;http://en.wikipedia.org/wiki/Flaneur&quot;&gt;“flâneur”&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The term flâneur comes from the French masculine noun flâneur—which has the basic meanings of “stroller”, “lounger”, “saunterer”, “loafer”—which itself comes from the French verb flâner, which means “to stroll”. &lt;a href=&quot;http://en.wikipedia.org/wiki/Charles_Baudelaire&quot;&gt;Charles Baudelaire&lt;/a&gt; developed a derived meaning of flâneur—that of “a person who walks the city in order to experience it”. Because of the term’s usage and theorization by Baudelaire and numerous thinkers in economic, cultural, literary and historical fields, the idea of the flâneur has accumulated significant meaning as a referent for understanding urban phenomena and modernity.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1040946_man_600.jpg&quot; alt=&quot;Stealing Time, London, England&quot; title=&quot;Stealing Time, London, England&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Stealing Time, London, England&lt;/h6&gt;
&lt;p&gt;Unsurprisingly, the term has found its way into &lt;a href=&quot;http://en.wikipedia.org/wiki/Flaneur&quot;&gt;photography&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The flâneur’s tendency toward detached but aesthetically attuned observation has brought the term into the literature of photography, particularly street photography.&lt;/p&gt;
&lt;p&gt;… The most notable application of flâneur to street photography probably comes from &lt;a href=&quot;http://en.wikipedia.org/wiki/Susan_Sontag&quot;&gt;Susan Sontag&lt;/a&gt; in her 1977 essay, On Photography. She describes how, since the development of hand-held cameras in the early 20th century, the camera has become the tool of the flâneur:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The photographer is an armed version of the solitary walker reconnoitering, stalking, cruising the urban inferno, the voyeuristic stroller who discovers the city as a landscape of voluptuous extremes. Adept of the joys of watching, connoisseur of empathy, the flâneur finds the world ‘picturesque.’ (pg. 55)&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1040827_edit_600.jpg&quot; alt=&quot;Startled, London, England&quot; title=&quot;Startled, London, England&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Startled, Covent Garden, London, England&lt;/h6&gt;
&lt;p&gt;Fine and well. But is it enough? Can the flaneur’s insightful yet ultimately disengaged observation be put to greater use?&lt;/p&gt;
&lt;p&gt;Grant McCracken, &lt;a href=&quot;http://www.cultureby.com/trilogy/2008/09/morgan-friedman.html&quot;&gt;Morgan Friedman, turning flaneurs into planners&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In some circles, the “flaneur” is a key idea. The flaneur is a person walking, watching, stopping to pay attention and otherwise engaging with the city as it presents itself to someone in motion and on foot.&lt;/p&gt;
&lt;p&gt;It’s an idea discussed by some of the most gifted observers of contemporary life: Baudelaire, Simmel, Benjamin, and Sontag. Indeed, it has become so fashionable that it has become a kind of pose. (Baudelaire’s great fear realized.)&lt;/p&gt;
&lt;p&gt;The cost of the pose is high. Some of the hard and most urgent work of noticing in the city goes undone. Some flaneurs are so busy posturing and so very scrupulous about what they notice (the post modern list is a short one), they can’t actually see the city very clearly. Thus does our self-impoverishment perpetuate itself. Some of the people blessed with the time and education to notice the city particularly well have been removed from usefulness.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1040766_sharing_600.jpg&quot; alt=&quot;Sharing, St. Paul&#39;s Cathedral, London, England&quot; title=&quot;Sharing, St. Paul&#39;s Cathedral, London, England&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Sharing, St. Paul’s Cathedral, London, England&lt;/h6&gt;
&lt;p&gt;While the term flanuer is largely hidden from popular use, tucked away in &lt;a href=&quot;http://www.theflaneur.co.uk/&quot;&gt;corners of the web&lt;/a&gt;, surviving in forms on &lt;a href=&quot;http://www.facebook.com/pages/The-Flaneur/57111574557&quot;&gt;Facebook&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/flaneur&quot;&gt;Twitter&lt;/a&gt;, the action itself is thriving; in the web we have one the greatest avenues for sharing our observations from our analog and digital worlds.&lt;/p&gt;
&lt;p&gt;But are we putting these observations to their best use? How we can remove the pose, engage the disengaged, structure and apply these observations and convert insights into &lt;a href=&quot;http://tommartin.typepad.com/positive_disruption/2009/08/tom_martin_social_media_consultant_how-much-is-knowledge-worth.html#comment-6a00d8341d184d53ef0120a5362027970c&quot;&gt;knowledge&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;Continuing with Grant:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… While the flaneur is busy swanning the city scape engaged in acts of self exaltation, the &lt;a href=&quot;http://www.westegg.com/&quot;&gt;[Morgan] Friedman&lt;/a&gt;-esque observer is running the city down, seizing every opportunity it gives for further investigation. … Morgan suggests we take advantage of the people with time, the knowledge, and the incentive to act as our guides.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Who are our modern guides?&lt;/p&gt;
&lt;p&gt;Grant points out &lt;a href=&quot;http://www.westegg.com/&quot;&gt;Morgan Friedman&lt;/a&gt;, &lt;a href=&quot;http://www.nehrlich.com/blog/&quot;&gt;Eric Nehrlich&lt;/a&gt;, Jan Chipchase, and &lt;a href=&quot;http://russelldavies.typepad.com/&quot;&gt;Russell Davies&lt;/a&gt; as a start; to that I would add &lt;a href=&quot;http://www.kottke.org/&quot;&gt;Jason Kottke&lt;/a&gt;, &lt;a href=&quot;http://boingboing.net/&quot;&gt;Cory Doctorow&lt;/a&gt;, &lt;a href=&quot;http://www.zefrank.com/&quot;&gt;Ze Frank&lt;/a&gt; (ah, the forgotten brilliance of &lt;a href=&quot;http://www.zefrank.com/theshow/&quot;&gt;The Show&lt;/a&gt;) and &lt;a href=&quot;http://waxy.org/&quot;&gt;Andy Baio&lt;/a&gt;, all known for noticing and linking together facts from our digital and analog worlds into more meaningful insights.&lt;/p&gt;
&lt;p&gt;But it doesn’t end there: trendspotters like &lt;a href=&quot;http://www.core77.com/&quot;&gt;Core77&lt;/a&gt;, &lt;a href=&quot;http://www.psfk.com/&quot;&gt;PSFK&lt;/a&gt; and &lt;a href=&quot;http://joshspear.com/&quot;&gt;Josh Spear&lt;/a&gt;; ethnographers like Chipchase and &lt;a href=&quot;http://www.cultureby.com/&quot;&gt;McCracken&lt;/a&gt; himself; collectors of ephemerality like Frank Warren of &lt;a href=&quot;http://postsecret.blogspot.com/&quot;&gt;Postsecret&lt;/a&gt;, Friedman of &lt;a href=&quot;http://www.overheardinnewyork.com/&quot;&gt;Overheard in NY&lt;/a&gt;; the creators and collectors of insights that frequent events like &lt;a href=&quot;http://interestingnewyork.com/&quot;&gt;Interesting NY&lt;/a&gt; (details from &lt;a href=&quot;http://designnotes.info/?p=1519&quot;&gt;2008&lt;/a&gt;), &lt;a href=&quot;http://www.poptech.org/&quot;&gt;PopTech&lt;/a&gt; and &lt;a href=&quot;http://www.ted.com/&quot;&gt;TED&lt;/a&gt;; the contributors to &lt;a href=&quot;http://ffffound.com/&quot;&gt;FFFFOUND&lt;/a&gt; and &lt;a href=&quot;http://www.digg.com/&quot;&gt;Digg&lt;/a&gt;; everyone that posts an “OH” note on Twitter, all flaneurs in their own ways. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2009/flaneur/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;But what happens when everyone &lt;em&gt;can&lt;/em&gt; be a guide?&lt;/p&gt;
&lt;p&gt;How do you choose who to listen to? How do you &lt;a href=&quot;http://jasonkeath.com/filter-the-noise-tdavidson/&quot;&gt;filter the noise&lt;/a&gt; to find true signals? And how do you &lt;a href=&quot;https://taylordavidson.com/2009/04/15/filtering-firehoses-embracing-constraints-and-sparking-creativity/&quot;&gt;absorb and apply&lt;/a&gt; the knowledge that swims around us every day?&lt;/p&gt;
&lt;p&gt;The term flaneur may date to another era, but it’s an idea and an action more relevant today than ever.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I readily acknowledge I am applying the idea of a flaneur quite loosely, far outside its root in detached observation, but there’s more to learn from the concept by being inclusive than exclusive. &lt;a href=&quot;https://taylordavidson.com/2009/flaneur/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Street Art from Istanbul, Turkey</title>
    <link href="https://taylordavidson.com/2009/street-art-istanbul-turkey/"/>
    <updated>2009-08-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/street-art-istanbul-turkey/</id>
    <content type="html">&lt;p&gt;The first three pictures are of a display in the &lt;a href=&quot;http://en.wikipedia.org/wiki/Besiktas&quot;&gt;Besiktas&lt;/a&gt; district of street art from around Istanbul; the rest are a sample of the abundant street art around &lt;a href=&quot;http://en.wikipedia.org/wiki/Istiklal_Avenue&quot;&gt;Istiklal Avenue&lt;/a&gt;, located in the historic &lt;a href=&quot;http://en.wikipedia.org/wiki/Beyoglu&quot;&gt;Beyoglu&lt;/a&gt; district near &lt;a href=&quot;http://en.wikipedia.org/wiki/Taksim_Square&quot;&gt;Taksim Square&lt;/a&gt; in Istanbul.&lt;/p&gt;
&lt;p&gt;Beautiful, intriguing, fascinating, but with a maze of cultural references and meanings unknown to a mere traveler. &lt;em&gt;I would love to understand the meanings behind everything better: please comment and fill me on what everything means. And please tell me if anything is offensive, I mean no harm…&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060210_street_art_1_600.jpg&quot; alt=&quot;Meta I, Istanbul, Turkey&quot; title=&quot;Meta I, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Meta I, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060212_edit_3_600.jpg&quot; alt=&quot;Meta II, Istanbul, Turkey&quot; title=&quot;Meta II, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Meta II, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060213_edit_3_600.jpg&quot; alt=&quot;Meta III, Istanbul, Turkey&quot; title=&quot;Meta III, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Meta III, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050579_street_art_600.jpg&quot; alt=&quot;Art and Art, Istanbul, Turkey&quot; title=&quot;Art and Art, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Art and Art, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050584_fists_600.jpg&quot; alt=&quot;Fists, Istanbul, Turkey&quot; title=&quot;Fists, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Fists, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050941_cafe_art_600.jpg&quot; alt=&quot;Divided, Istanbul, Turkey&quot; title=&quot;Divided, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Divided, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050859_window_600.jpg&quot; alt=&quot;Window, Istanbul, Turkey&quot; title=&quot;Window, Istanbul, Turkey&quot;&gt;&lt;br&gt;
######Window, Istanbul, Turkey&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050852_street_art_600.jpg&quot; alt=&quot;Worried, Istanbul, Turkey&quot; title=&quot;Worried, Istanbul, Turkey&quot;&gt;&lt;br&gt;
######Worried, Istanbul, Turkey&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050940_sidestreet_600.jpg&quot; alt=&quot;Aside, Istanbul, Turkey&quot; title=&quot;Aside, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Aside, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050565_street_art_600.jpg&quot; alt=&quot;Above, Istanbul, Turkey&quot; title=&quot;Above, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Above, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050585_eyes_600.jpg&quot; alt=&quot;The Eyes, Istanbul, Turkey&quot; title=&quot;The Eyes, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;The Eyes, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050943_figure_6001.jpg&quot; alt=&quot;Friends, Istanbul, Turkey&quot; title=&quot;Friends, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Friends, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050946_cafe_street_art_600.jpg&quot; alt=&quot;Fitting in, Istanbul, Turkey&quot; title=&quot;Fitting in, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Fitting in, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050944_street_in_act_600.jpg&quot; alt=&quot;In Action, Istanbul, Turkey&quot; title=&quot;In Action, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;In Action, Istanbul, Turkey&lt;/h6&gt;
</content>
  </entry>
  
  <entry>
    <title>One night on a train from Istanbul to Sofia</title>
    <link href="https://taylordavidson.com/2009/one-night-train-istanbul-to-sofia/"/>
    <updated>2009-08-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/one-night-train-istanbul-to-sofia/</id>
    <content type="html">&lt;p&gt;The relief of being on the train segueing into the nervousness of the journey, waiting for the Bosphorus Express to depart Istanbul’s &lt;a href=&quot;http://en.wikipedia.org/wiki/Istanbul_Sirkeci_railway_station&quot;&gt;Sirkeci Station&lt;/a&gt;, deep in the Golden Horn of Istanbul.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060473_edit_600.jpg&quot; alt=&quot;Expectant, Istanbul, Turkey&quot; title=&quot;Expectant, Istanbul, Turkey&quot;&gt;&lt;br&gt;
&lt;em&gt;Expectant, Istanbul, Turkey&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Sirkeci Station was originally the eastern terminus for the famed &lt;a href=&quot;http://en.wikipedia.org/wiki/Orient_Express&quot;&gt;Orient Express&lt;/a&gt; linking Paris to Istanbul. But those days are over; in 1977 the service was scaled back to a much smaller Vienna to Strasbourg route. The Bosphorus Express, named for the Bosphorus Straits that divides Istanbul’s Europe and Asian sides, offers daily service between Istanbul and Bucharest, Romania, with connections through and to Sofia, Belgrade, Budapest and Chi?in?u, Moldova.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060495_bed_600.jpg&quot; alt=&quot;Quarters, Istanbul, Turkey&quot; title=&quot;Quarters, Istanbul, Turkey&quot;&gt;&lt;br&gt;
&lt;em&gt;Quarters, Istanbul, Turkey&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;One fear, reduced: a well-appointed berth, one of the nicer trains I’ve slept on in the past couple years (and trust me, I’m used to sleeping in many &lt;a href=&quot;https://taylordavidson.com/sleep2008/index.html&quot;&gt;different places&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060526_edit_600.jpg&quot; alt=&quot;Running, Istanbul, Turkey&quot; title=&quot;Running, Istanbul, Turkey&quot;&gt;&lt;br&gt;
&lt;em&gt;Running, Istanbul, Turkey&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A journey started, bouncing into the late night darkness of Istanbul, unaware of the jostling cacophony that the night will bring.&lt;/p&gt;
&lt;p&gt;What will I remember from the night? The incredible bouncing, causing me to doubt my incredible ability to sleep anywhere, anytime (a misplaced fear, as it turned out); the incessant staccato of metal on metal, ten muddled minutes spent searching for its source, solved with a simple jam of my shoe into a tight spot; forty-five minutes standing in line in the wee hours of the new day waiting for an exit stamp from Turkey (more on that in a bit); followed shortly by the knocks of “passport control” on the train’s sleeping compartment doors, re-awakening the half-asleep inhabitants; the last interruption, the unexpected cries of the “customs control” officer sweeping through the train, a man that looked at me and my compartment mate Oliver and merely asked “English” to each of us, two tired shakes of our heads answering his question in turn, sending him scurrying away without a further word.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060549_clearing_turkey_600.jpg&quot; alt=&quot;Exiting, Kapikule, Turkey&quot; title=&quot;Exiting, Kapikule, Turkey&quot;&gt;&lt;br&gt;
&lt;em&gt;Exiting, Kapikule, Turkey&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060545_immigration_line_600.jpg&quot; alt=&quot;Powerless, Kapikule, Turkey&quot; title=&quot;Powerless, Kapikule, Turkey&quot;&gt;&lt;br&gt;
&lt;em&gt;Powerless, Kapikule, Turkey&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;A singular highlight? A tired, bored Turkish immigration officer, stamping passports at 3 AM in the border town of &lt;a href=&quot;http://en.wikipedia.org/wiki/Kapikule&quot;&gt;Kapikule&lt;/a&gt;, Turkey; his questions of where I’m going (“Sofia”), where I’m going after that (a pause, “Bucharest”, followed by him repeating it back with the correct pronunciation); he answers his next questions himself with tired rolls of his hands and the names of cities on the rails beyond (“Vienna?” Da. “Berlin?” Da. “And then, Washington, DC?” Da.), both of us acknowledging the beaten path; even if my slightly more ambitions plans stray from his expectations, correcting him at 3 AM serves none of us any good, and off I slunk back to the train and my bunk.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060515_station_600.jpg&quot; alt=&quot;Leaving, Istanbul, Turkey&quot; title=&quot;Leaving, Istanbul, Turkey&quot;&gt;&lt;br&gt;
&lt;em&gt;Leaving, Istanbul, Turkey&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;And in the morning? Awakening to a peaceful trance, content with the hot, brown countryside as my companion, skipping away outside my window, time standing still in my &lt;a href=&quot;https://taylordavidson.com/2009/02/05/how-to-live-a-nomadic-lifestyle/&quot;&gt;oasis&lt;/a&gt;; my unreasonable wish to spend the rest of the day on the train, unfulfilled, as the drop into an unknown foreign city gets closer and closer.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Creating the means to match the spirit (How to Plan for Travel)</title>
    <link href="https://taylordavidson.com/2009/how-to-plan-for-travel-nomadic-life/"/>
    <updated>2009-08-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/how-to-plan-for-travel-nomadic-life/</id>
    <content type="html">&lt;p&gt;A question via email in response to &lt;a href=&quot;https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed&quot;&gt;How to Pack for a Nomadic Life&lt;/a&gt;…&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… How does it all work? So many of these [posts about what to pack] just seem to assume we have our [stuff] together enough that the only question is packing shoes or sandals. Well, many of us have the spirit … though the means elude us.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;How does it work? In short:&lt;/p&gt;
&lt;h2&gt;The spirit creates the means; if you truly want to travel, you’ll find a way.&lt;/h2&gt;
&lt;p&gt;Travel isn’t easy. Dealing with the practicalities of worlds home and abroad, planning, deciding, preparing, booking and then actually traveling… the grind of the journey gets to us all some days. It’s &lt;a href=&quot;http://blog.penelopetrunk.com/2009/08/17/4-reasons-travel-for-fun-is-a-waste-of-time/&quot;&gt;not for everyone&lt;/a&gt;, and it isn’t the cure-all some people believe it be; but for those of us who make &lt;a href=&quot;https://taylordavidson.com/2009/07/24/zombie-travel-is-travel-without-conscious-thought/&quot;&gt;conscious decisions&lt;/a&gt; and &lt;a href=&quot;http://echolot.tumblr.com/post/165214146/so-if-you-hope-that-travel-will-change-how-you-see?dsq=14998725#comment-14998725&quot;&gt;approach travel with an eye and a mind towards its limitations&lt;/a&gt;, we can create realities that &lt;a href=&quot;http://www.travmonkey.com/2009/08/09/5-steps-to-make-your-travel-dream-a-reality/&quot;&gt;live up to our dreams&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;How do we handle the logistics?&lt;/p&gt;
&lt;h2&gt;Plan less and plan now.&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;Plan less.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Embrace the unknown. &lt;a href=&quot;http://www.nomadicmatt.com/travel-blogs/traveling-without-a-plan/&quot;&gt;Traveling without a plan&lt;/a&gt; can often be the best way to travel; half of the fun of travel are the experiences, moments and encounters you couldn’t schedule if you wanted to.&lt;/p&gt;
&lt;p&gt;Open yourself up to serendipity by creating the situations for good things to happen. Then show up, mind, body and soul, and &lt;a href=&quot;http://www.thecausemopolitan.com/6-tips-to-make-the-universe-bend-in-your-favor/&quot;&gt;make the universe bend in your favour&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;But of course, some planning is necessary; luckily there is a wealth of information available. Standbys like the Lonely Planet and Rough Guide guidebooks; newer possibilities like Offbeat Guides or iPhone applications; the wealth of information available through forums on travel websites like BootsnAll and World Hum and the Lonely Planet Thorn Tree travel forum; the wealth of travel bloggers with a range of travel and lifestyle design tips (resources and links detailed below); and of course, the all-knowing Google.&lt;/p&gt;
&lt;p&gt;Planning for travel (arrangements, logistics, buses, places to stay, etc.) is actually a bit easier if you’re winging it rather than planning everything out ahead of time. Start with the basics for booking travel: &lt;a href=&quot;http://kayak.com/&quot;&gt;Kayak.com&lt;/a&gt;, &lt;a href=&quot;http://vayama.com/&quot;&gt;Vayama.com&lt;/a&gt;, Eurorail, &lt;a href=&quot;http://hostelworld.com/&quot;&gt;Hostelworld.com&lt;/a&gt;, &lt;a href=&quot;http://hostels.com/&quot;&gt;Hostels.com&lt;/a&gt;, TripAdvisor; it’s not really that hard if you’re open to figuring it out along the way.&lt;/p&gt;
&lt;p&gt;Planning everything out ahead of time? Not only is it a guarantee for a headache, but you’ll also miss out on one of the best resources for information: people. Ask people along the way: tourist information centres, fellow travelers and locals. Travelers love to talk about destinations and routes; stay at a hostel and you’ll learn the ropes pretty quickly. Just figure out who to ask what and how to decipher their biases and use everyone’s information to make your own judgments. Do it, and you’ll learn.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Plan now.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Pay attention to the long-term impacts of seemingly short-term decisions. &lt;a href=&quot;https://taylordavidson.com/2009/02/05/how-to-live-a-nomadic-lifestyle/&quot;&gt;What you own ends up owning you&lt;/a&gt;; contracts, leases, loans, expenses small and large: all have implications beyond the initial purchase decision. Even “freebies” can have the hidden cost of commitments and paths you may not originally intend to pursue. By no means do I advocate running from commitments: just know what you’re really committing to.&lt;/p&gt;
&lt;p&gt;Mortgages? 9-5 jobs? Student loans, car loans? All choices, not necessities or requirements for life.&lt;/p&gt;
&lt;p&gt;Making and valuing trade-offs is part of “having the spirit”; if you can’t make sacrifices, then you don’t really have the spirit.&lt;/p&gt;
&lt;p&gt;Don’t know how to jump off on a year of gallivanting around the world with nothing but a backpack and a round-the-world airline ticket?&lt;/p&gt;
&lt;p&gt;Then don’t.&lt;/p&gt;
&lt;p&gt;Start small: take an unplanned day-trip, an unscheduled weekend jaunt, a week-long trip with little planning and less gear. Test the kinds of experiences you &lt;em&gt;think&lt;/em&gt; you want to create through travel. You might be surprised.&lt;/p&gt;
&lt;p&gt;Starting small also helps you figure out how to handle some of the necessities. Passports? Get one. Visas? Depends on where you’re from and where you’re going.&lt;/p&gt;
&lt;p&gt;Daily necessities? Bring some stuff you absolutely have to have, and figure out the rest along the way. People do laundry, buy medicine, exchange currency, get haircuts, take baths, etc. all around the world. The most important thing to bring is an &lt;a href=&quot;https://taylordavidson.com/2008/01/22/unordered-thoughts-from-india/&quot;&gt;inquisitive mind&lt;/a&gt; and an openness to try doing things the way locals do.&lt;/p&gt;
&lt;p&gt;Just remember: wherever we go, we always bring ourselves.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>An introvert, in the wild.</title>
    <link href="https://taylordavidson.com/2009/introvert-travel/"/>
    <updated>2009-08-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/introvert-travel/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060076_bw_600.jpg&quot; alt=&quot;Peeking, Istanbul, Turkey&quot; title=&quot;Peeking, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Peeking, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;Sophia Dembling, &lt;a href=&quot;http://www.worldhum.com/features/speakers-corner/confessions-of-an-introverted-traveler-20090309/&quot;&gt;Confessions of an Introverted Traveler&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Introversion and extroversion are inborn traits, and the difference between them is not that one is gregarious and at ease in the world and the other shy and awkward. Rather, extroverts are outwardly motivated and gain energy from interaction with the outside world while introverts are more inwardly directed and drained by interaction with others. Introverts’ thinking tends to be deep and slow, we require copious time alone, we prefer probing conversation to shallow chitchat, and our social lives are geared more towards intimate one-on-one interactions than “more the merrier” free-for-alls.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;To add, Jonathan Rauch, &lt;a href=&quot;http://www.theatlantic.com/doc/200303/rauch&quot;&gt;Caring for Your Introvert&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… introverts are people who find other people tiring.&lt;/p&gt;
&lt;p&gt;Extroverts are energized by people, and wilt or fade when alone. … In contrast, after an hour or two of being socially “on,” we introverts need to turn off and recharge. … This isn’t antisocial. It isn’t a sign of depression. It does not call for medication. For introverts, to be alone with our thoughts is as restorative as sleeping, as nourishing as eating. Our motto: “I’m okay, you’re okay—in small doses.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;A traveling life, especially one spent in the halls of hostels around the world, is easier for extroverts. But the joy of traveling is still accessible to introverts; Sophia Dembling, in an article worth reading in full, &lt;a href=&quot;http://www.worldhum.com/features/lists/six-tips-for-introverted-travelers-20090506/&quot;&gt;Six Tips for Introverted Travelers&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;ol&gt;
&lt;li&gt;Be open to conversation when it’s offered.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;… In her book Introvert Power, psychologist Laurie Helgoe points out that introverts generally prefer deep conversation to superficial chitchat. I’m never afraid to turn conversations to to the subject of worldview, personal goals, politics and other Deep Thoughts.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Regular, daily, social chit-chat doesn’t come easy to introverts. I don’t think extroverts truly understand this.&lt;/p&gt;
&lt;p&gt;Introverts (well, at least me) get bored by the typical conversations about past exploits and future destinations; but we’re ready for the deeper explorations of cultural and economic differences that travel helps create. Just not all the time…&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060283_bw_600.jpg&quot; alt=&quot;Trails, Istanbul, Turkey&quot; title=&quot;Trails, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Trails, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;Continuing…&lt;/p&gt;
&lt;blockquote&gt;
&lt;ol start=&quot;2&quot;&gt;
&lt;li&gt;Don’t be shy about ending an encounter when you’re ready.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;A lot of times, random conversations lead to invitations to parties, to travel companionship, to meet others. … Don’t be ashamed or embarrassed to say “no” if you’re not feeling it. Then again, say “yes” sometimes, too. You never know.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;“Saying yes” is one of the keys to creating serendipity; figuring out when to say “yes” and “no” to optimize for serendipity is particularly important for introverts, part of the constant battle to balance one’s time between expending and recharging social energy.&lt;/p&gt;
&lt;p&gt;(And to be clear, I like raucous good times. Just not every night.)&lt;/p&gt;
&lt;blockquote&gt;
&lt;ol start=&quot;3&quot;&gt;
&lt;li&gt;Carry a book.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;… I always carry a book when I travel for when I need to create a quiet place for myself. Travel is wonderful and exhausting and over-stimulating. Sometimes I need to escape into the tranquility of reading.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;A book, a camera, a pad of paper and a pen, the tools for a happy day.&lt;/p&gt;
&lt;p&gt;Give me a computer with an Internet connection, and that’s bliss for a couple days.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1050699_targets_600.jpg&quot; alt=&quot;Targets, Hagia Sophia, Istanbul, Turkey&quot; title=&quot;Targets, Hagia Sophia, Istanbul, Turkey&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Targets, Hagia Sophia, Istanbul, Turkey&lt;/h6&gt;
&lt;p&gt;Continuing…&lt;/p&gt;
&lt;blockquote&gt;
&lt;ol start=&quot;4&quot;&gt;
&lt;li&gt;Develop the art of sitting and watching.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;In her book, Helgoe talks about the French term “flâneur” (feminine, “flâneuse”). It translates literally to “idler or loafer,” but the poet Charles Baudelaire defined it as a passionate observer. Yes, yes! I am a flâneuse. I love just sitting and watching people doing what they do, and even more so when I travel.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;If there were truly any doubts, yes, I am a &lt;a href=&quot;https://taylordavidson.com/2009/08/15/flaneur/&quot;&gt;flâneur&lt;/a&gt;, of a sort. Done and done.&lt;/p&gt;
&lt;blockquote&gt;
&lt;ol start=&quot;5&quot;&gt;
&lt;li&gt;Take a walking tour or, even better, hire a guide yourself.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;I have found this controlled interaction is a great way to get some conversation in with a local. …&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Honestly I’ve never had the desire to hire a guide. Give me a map, point me in the right direction and I’m much happier to amuse myself with whatever I see and find.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060653_cathedral_bw_600.jpg&quot; alt=&quot;Private Wishes in Public, Sofia, Bulgaria&quot; title=&quot;Private Wishes in Public, Sofia, Bulgaria&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Private Wishes in Public, Sofia, Bulgaria&lt;/h6&gt;
&lt;p&gt;Continuing…&lt;/p&gt;
&lt;blockquote&gt;
&lt;ol start=&quot;6&quot;&gt;
&lt;li&gt;Take the downtime you need.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;I’m not opposed to traveling with others—a good travel companion is a joy and an extroverted companion can make connections for you on the road. But I’m also not shy about eking out time to myself as necessary.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The short intersections of time and place shared by travelers simply aren’t conducive for softly educating people about &lt;a href=&quot;http://www.theatlantic.com/doc/200303/rauch&quot;&gt;what introverts need&lt;/a&gt;; frankly both introverts and extroverts suffer from an inability to communicate about their preferred ways to travel and live.&lt;/p&gt;
&lt;p&gt;But hopefully this will help…&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;i. Links via &lt;a href=&quot;http://www.kottke.org/09/05/how-introverts-travel&quot;&gt;Jason Kottke&lt;/a&gt;&lt;br&gt;
ii . Related reading: &lt;a href=&quot;http://www.amazon.com/gp/product/1569245134?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1569245134&quot;&gt;Party of One: the Loner’s Manifesto&lt;/a&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Looking out, looking in.</title>
    <link href="https://taylordavidson.com/2009/train-bulgaria-romania/"/>
    <updated>2009-08-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/train-bulgaria-romania/</id>
    <content type="html">&lt;p&gt;A hot, &lt;a href=&quot;http://www.flickr.com/photos/photo_td/3868174663/&quot;&gt;languid&lt;/a&gt; day train from Bulgaria to Romania, (Veliko Tarnovo to Bucharest via Ruse); as uneventful, in a good way, as a &lt;a href=&quot;https://taylordavidson.com/2009/08/20/one-night-train-istanbul-to-sofia/&quot;&gt;night train from Turkey to Bulgaria&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070184_kellon_600.jpg&quot; alt=&quot;Looking out, looking in, Ruse, Bulgaria&quot; title=&quot;Looking out, looking in, Ruse, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Looking out, looking in, Ruse, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Create enough friction and people will find a way around; &lt;a href=&quot;http://www.janchipchase.com/blog/archives/2009/08/business-models-undermined.html&quot;&gt;business models, undermined&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;(Hopefully the analogies to file-sharing, the music industry and the misguided implementations and business models behind DRM are obvious enough to escape the need to mention…)&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070174_bw_600.jpg&quot; alt=&quot;Down the rails, Bulgaria&quot; title=&quot;Down the rails, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Down the rails, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Create enough &lt;a href=&quot;http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist?currentPage=all&quot;&gt;mess&lt;/a&gt;, and people will want to clean it up (whether it’s &lt;a href=&quot;http://www.avc.com/a_vc/2009/08/what-we-can-learn-from-mess.html&quot;&gt;worth it or not&lt;/a&gt;); business models and the links between actions and results, misunderstood.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070204_jim_600.jpg&quot; alt=&quot;Peace in stillness, Ruse, Bulgaria&quot; title=&quot;Peace in stillness, Ruse, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Peace in stillness, Ruse, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;For every cultural movement, an &lt;a href=&quot;http://www.nytimes.com/2009/08/30/fashion/30harris.htm?_r=1&amp;amp;pagewanted=all&quot;&gt;early warning&lt;/a&gt;. Models for life, tested.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070177_train_600.jpg&quot; alt=&quot;Outward, Bulgaria&quot; title=&quot;Outward, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Outward, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Surfacing data, &lt;a href=&quot;http://www.noahbrier.com/quickies/2009/08/do_economists_make_better_decisions.php&quot;&gt;surfacing decisions&lt;/a&gt;; models for life, created.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Three days hiking in the Rila Mountains, Bulgaria (a story untold)</title>
    <link href="https://taylordavidson.com/2009/hiking-rila-mountains-bulgaria/"/>
    <updated>2009-09-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/hiking-rila-mountains-bulgaria/</id>
    <content type="html">&lt;p&gt;Visiting the &lt;a href=&quot;http://en.wikipedia.org/wiki/Rila_Monastery&quot;&gt;Rila Monastery&lt;/a&gt; outside Sofia, Bulgaria wasn’t in the original plan; sitting in my hostel in Sofia, I didn’t even know it existed a mere couple hours away.&lt;/p&gt;
&lt;p&gt;Three days hiking hut-to-hut in the &lt;a href=&quot;http://en.wikipedia.org/wiki/Rila&quot;&gt;mountains&lt;/a&gt; of Bulgaria wasn’t in the plan; in fact, I wasn’t even aware it was an option.&lt;/p&gt;
&lt;p&gt;Blame poor research, poor preparation, not asking enough questions, all true.&lt;/p&gt;
&lt;p&gt;But thanks to an open mind and a joy for embracing a bit of idiocy, the unknown became known, a story I’m looking forward to milking for a little while. However, for now, I’ll let the pictures tell thousands of words, priming the stories that I’ll share over dinners, drinks and &lt;a href=&quot;http://www.flickr.com/photos/photo_td/3864952863/&quot;&gt;late nights&lt;/a&gt; for years to come.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060815_edit_bw_600.jpg&quot; alt=&quot;Stepping back, Rila Monastery, Bulgaria&quot; title=&quot;Stepping back, Rila Monastery, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Stepping back, Rila Monastery, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060840_map_600_bw.jpg&quot; alt=&quot;Planning by candlelight, Rila, Bulgaria&quot; title=&quot;Planning by candlelight, Rila, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Planning by candlelight, Rila, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060928_signpost_600.jpg&quot; alt=&quot;Directions, Rila Mountains, Bulgaria&quot; title=&quot;Directions, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Directions, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060957_jim_600.jpg&quot; alt=&quot;Relaxing, Ivan Vazov Hut, Rila Mountains, Bulgaria&quot; title=&quot;Relaxing, Ivan Vazov Hut, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Relaxing, &lt;a href=&quot;http://www.ivanvazovhut.info/about_en.html&quot;&gt;Ivan Vazov Hut&lt;/a&gt;, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060983_hut_bw_600.jpg&quot; alt=&quot;Home, Ivan Vazov Hut, Bulgaria&quot; title=&quot;Home, Ivan Vazov Hut, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Home, Ivan Vazov Hut, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060986_bw_600.jpg&quot; alt=&quot;Chasm, Rila Mountains, Bulgaria&quot; title=&quot;Chasm, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Chasm, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060987_drop_600.jpg&quot; alt=&quot;Exposed, Rila Mountains, Bulgaria&quot; title=&quot;Exposed, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Exposed, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060992_bw_600.jpg&quot; alt=&quot;3 of 7, Seven Lakes Region, Rila Mountains, Bulgaria&quot; title=&quot;3 of 7, Seven Lakes Region, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;3 of 7, Seven Lakes Region, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070005_bw_600.jpg&quot; alt=&quot;Tourists, Seven Lakes Region, Rila Mountains, Bulgaria&quot; title=&quot;Tourists, Seven Lakes Region, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Tourists, Seven Lakes Region, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1060999_bw_600.jpg&quot; alt=&quot;2 of 7, Seven Lakes Region, Rila Mountains, Bulgaria&quot; title=&quot;2 of 7, Seven Lakes Region, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;2 of 7, Seven Lakes Region, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070017_bw_600.jpg&quot; alt=&quot;Rest, Rila Lakes Chalet, Rila Mountains, Bulgaria&quot; title=&quot;Rest, Rila Lakes Chalet, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Rest, Rila Lakes Chalet, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1070026_bw_600.jpg&quot; alt=&quot;Exit, Rila Mountains, Bulgaria&quot; title=&quot;Exit, Rila Mountains, Bulgaria&quot;&gt;&lt;br&gt;
&lt;em&gt;Exit, Rila Mountains, Bulgaria&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>DSLRs are SUVs</title>
    <link href="https://taylordavidson.com/2009/dslrs-suvs/"/>
    <updated>2009-09-21T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/dslrs-suvs/</id>
    <content type="html">&lt;p&gt;It has been a busy Fauxtokina &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2009/dslrs-suvs/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; this year with a raft of camera manufacturers announcing their new digital cameras. Given the strong sales of DSLRs over the past couple years, it’s not surprising that most of the attention from manufacturers, retailers and people have been on the high-end of the market. Canon’s &lt;a href=&quot;http://www.dpreview.com/previews/canoneos7d/&quot;&gt;7D&lt;/a&gt;, Nikon’s D-whatever and Sony’s A850 are sure to draw a lot of attention (along with Leica’s &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/09/the-worlds-most-compact-fullframe-digital-system-camera.html&quot;&gt;M9&lt;/a&gt;), but a couple cameras based on the &lt;a href=&quot;http://www.dpreview.com/news/0808/08080501microfourthirds.asp&quot;&gt;micro 4/3 format&lt;/a&gt; are drawing a lot of attention: Olympus’s &lt;a href=&quot;http://blog.chasejarvis.com/blog/2009/06/olympus-pen-digital-and-maybe-new-way.html&quot;&gt;E-PEN 1&lt;/a&gt; and Panasonic’s &lt;a href=&quot;http://www.dpreview.com/previews/PanasonicGF1/&quot;&gt;DMC-GF1&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;It’s not just about micro 4/3.&lt;/h2&gt;
&lt;p&gt;The announcement of these cameras has created a bit of debate about the impact the micro 4/3 standard will have on the industry, but it’s obscured recent innovation in the “pro-sumer point-and-shoot” segment. Ricoh and Sigma have attempted to create point-and-shoot cameras with powerful full-frame sensors and fast lenses with their &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2008/06/ricoh-gx200.html&quot;&gt;Caplio GX-100/200&lt;/a&gt; and &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/05/sigma-dp2-review.html&quot;&gt;DP1/DP2&lt;/a&gt; cameras, respectively, but in both cases the manufacturers have been unable to create cameras with the results to match the expectations from the specs.&lt;/p&gt;
&lt;p&gt;At the same time, Panasonic has been unable to meet market demand for its &lt;a href=&quot;http://www.dpreview.com/reviews/panasonicdmclx3/&quot;&gt;DMC-LX3&lt;/a&gt;, a point-and-shoot camera that rebelled against the megapixel race and embraced some limitations in its design, allowing it to truly excel at a smaller range of use. Unsurprisingly, Canon recently announced two new cameras (the &lt;a href=&quot;http://www.dpreview.com/news/0908/09081906canons90handson.asp&quot;&gt;S90&lt;/a&gt; and the &lt;a href=&quot;http://www.dpreview.com/news/0908/09081908canong11.asp&quot;&gt;G11&lt;/a&gt;) which both appear to embrace some of the lessons from the LX3, breathing some life back into the dream of a &lt;a href=&quot;http://www.luminous-landscape.com/columns/DMD.shtml&quot;&gt;“DMD”&lt;/a&gt; camera.&lt;/p&gt;
&lt;p&gt;##What do people really want?&lt;br&gt;
But missing in the conversations is the more meaningful debate: what do people really want?&lt;/p&gt;
&lt;p&gt;Does everyone want an SUV?&lt;/p&gt;
&lt;p&gt;Does everyone want a DSLR?&lt;/p&gt;
&lt;p&gt;DSLR sales have taken off in recent years &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2009/dslrs-suvs/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt; and while professionals will continue to use DSLRs and more powerful medium-format and still/video camera combinations such as the RED One, more general photographers face a different issue. Most people will trade-off image quality for easier-to-use, more portable cameras that fit better into their lives. Part of the question in their minds is less about getting a camera that is &lt;a href=&quot;http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough?currentPage=all&quot;&gt;“good enough”&lt;/a&gt; or fits their needs, but deeper down it’s really about paying the right amount for &lt;a href=&quot;http://techdirt.com/articles/20090828/1758386047.shtml&quot;&gt;what they really want&lt;/a&gt; for their lives.&lt;/p&gt;
&lt;p&gt;Therefore, for most people, “what they really want for their lives” is not a DSLR.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Will Canon and Nikon change their DSLR strategy?&lt;/strong&gt;&lt;br&gt;
Panasonic and Olympus understand that micro 4/3 is &lt;a href=&quot;http://www.bjp-online.com/public/showPage.html?page=863832&quot;&gt;not intended to compete against DSLRs&lt;/a&gt;, and they understand that micro 4/3 is unlikely to be anything more than a second camera for a professional, even if it does offer interchangeable lenses.&lt;/p&gt;
&lt;p&gt;It’s understandable why Canon and Nikon have yet to introduce a 4/3 model; &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/09/why-i-love-micro-fourthirds.html&quot;&gt;“in the digital age, your first and biggest investment should be your lenses”&lt;/a&gt;. And as Robert Noble pointed out in &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/09/why-i-love-micro-fourthirds.html?cid=6a00df351e888f88340120a5a2e90b970c#comment-6a00df351e888f88340120a5a2e90b970c&quot;&gt;his comment&lt;/a&gt;, Panasonic, Olympus et. al. had little to lose by adopting the 4/3 standard since they knew that playing Canon’s game was not their best strategy.&lt;/p&gt;
&lt;p&gt;Canon and Nikon (and to a different degree, Sony) have used a simple strategy the last couple years: convince people that bigger cameras, more megapixels, more options and more features make us all better photographers, and use DSLR sales to drive sales of lenses and accessories.&lt;/p&gt;
&lt;p&gt;But at the same time their DSLR product lines became more complicated. They created smaller target customer segments by cintroducing new camera models based on incremental innovations, but made it harder for people to tease out the differences between their cameras. Confusing naming systems and lists of feature comparisons do not help people understand why they should buy a particular product, but that’s how Canon and Nikon have continued to market and promote their DSLR cameras.&lt;/p&gt;
&lt;p&gt;And at the same time, price competition and the &lt;a href=&quot;http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html&quot;&gt;increasing pace of new technology&lt;/a&gt; has made it more difficult for people to judge when to buy a camera, because it’s becoming increasingly likely that a better, cheaper camera will be released in six months.&lt;/p&gt;
&lt;p&gt;Professional photographers and camera geeks are ok with this; they understand the debates, the technology, and can make nuanced trade-offs and decisions about value and price. But the majority of camera buyers are faced with an increasing set of deeply confusing decisions.&lt;/p&gt;
&lt;p&gt;In short, not the best business strategy in an age where “delighting people” through &lt;a href=&quot;http://bit.ly/ZjdDQ&quot;&gt;“awesomeness”&lt;/a&gt; is easier, cheaper and simply better than ever before.&lt;/p&gt;
&lt;p&gt;Is 4/3 or micro 4/3 the future? Who knows. But it really doesn’t matter. In a broader sense, at the moment economic returns flow to openness, and by embracing a more open standard, manufacturers using the 4/3 standard are giving themselves the best chance to succeed.&lt;/p&gt;
&lt;p&gt;How will people respond? Dreams of careers in photography crushed by the long tail, tired by the physical and digital weight of DSLRs, &lt;a href=&quot;http://twitter.com/tdavidson/status/3858889356&quot;&gt;angered&lt;/a&gt; by the pace of DSLR “innovation” and confusing, incremental enhancements and entranced by the small size of micro 4/3 and powerful point-and-shoot cameras, the interest in smaller non-DSLR cameras will return.&lt;/p&gt;
&lt;p&gt;Will Canon and Nikon change their DSLR strategy? Unlikely. But we’re already seeing them change their point-and-shoot strategy. The real question is how they will balance their internal organizations and resource allocation to target the different markets. I would love to be a fly on the wall in those discussions.&lt;/p&gt;
&lt;p&gt;Relevant thoughts:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Chase Jarvis, &lt;a href=&quot;http://blog.chasejarvis.com/blog/2009/06/olympus-pen-digital-and-maybe-new-way.html&quot;&gt;Olympus Pen Digital And Maybe A New Way Of Thinking&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Mike Johnston, &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/09/why-i-love-micro-fourthirds.html&quot;&gt;Why I Love Micro Four-Thirds&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Robert Noble, in a comment to &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/09/why-i-love-micro-fourthirds.html?cid=6a00df351e888f88340120a5a2e90b970c#comment-6a00df351e888f88340120a5a2e90b970c&quot;&gt;Why I Love Micro Four-Thirds&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;British Journal of Photography, &lt;a href=&quot;http://www.bjp-online.com/public/showPage.html?page=863832&quot;&gt;Olympus: there’s more to come&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Robert Capps in Wired, &lt;a href=&quot;http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough?currentPage=all&quot;&gt;The Good Enough Revolution: When Cheap and Simple Is Just Fine&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Mike Masnick, &lt;a href=&quot;http://techdirt.com/articles/20090828/1758386047.shtml&quot;&gt;It’s Not The ‘Good Enough’ Revolution; It’s Recognizing What The Consumer Really Wants&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;John Hagel, &lt;a href=&quot;http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html&quot;&gt;Defining the Big Shift&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Me, &lt;a href=&quot;https://taylordavidson.com/2009/06/16/shawn-rocco-cellular-obscura/&quot;&gt;“The best camera is the one that’s with you”&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Roger Suppona, &lt;a href=&quot;http://theonlinephotographer.typepad.com/the_online_photographer/2009/06/the-sigma-dp2-a-second-opinion.html&quot;&gt;The Sigma DP2, a second opinion&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Mike Johnston, &lt;a href=&quot;http://www.luminous-landscape.com/columns/DMD.shtml&quot;&gt;‘DMD’: The Digital Camera I’d Like to Own&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Sam Bloomberg-Rissman, &lt;a href=&quot;http://www.sambr.com/blog/archives/photography/conversations-across-the-globe&quot;&gt;Conversations around the globe&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://www.1001noisycameras.com/2009/04/what-specialinterest-topics-do-you-want-to-see.html&quot;&gt;“Fauxtokina”&lt;/a&gt;, a period of time full of product announcements from camera manufacturers, filling the gap in-between &lt;a href=&quot;http://en.wikipedia.org/wiki/Photokina&quot;&gt;Photokina&lt;/a&gt;‘s every-other-year schedule. &lt;a href=&quot;https://taylordavidson.com/2009/dslrs-suvs/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;No, I could not find a reasonable data point to support this, and would love for a bit of help in finding some data about sales by manufacturer and format. But as a proxy, check out the popular cameras on Flickr, or just note how many more people you’ve seen with DSLRs around their necks and in their hands. &lt;a href=&quot;https://taylordavidson.com/2009/dslrs-suvs/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>The Tuttle Club</title>
    <link href="https://taylordavidson.com/2009/tuttle-club/"/>
    <updated>2009-09-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/tuttle-club/</id>
    <content type="html">&lt;p&gt;I was introduced to &lt;a href=&quot;http://tuttleclub.wordpress.com/&quot;&gt;The Tuttle Club&lt;/a&gt; by &lt;a href=&quot;http://www.broadstuff.com/&quot;&gt;Alan Patrick&lt;/a&gt; at SXSW. Noting my love for meeting interesting people in my travels, Alan invited me to drop by next time I was in London.&lt;/p&gt;
&lt;p&gt;So when I started my little jaunt, checking out &lt;a href=&quot;http://www.flickr.com/groups/tuttle-club/&quot;&gt;Tuttle&lt;/a&gt; was one of the first items on my agenda in London.&lt;/p&gt;
&lt;p&gt;The first person I met at my first Tuttle when I walked up to the outdoor patio at Inn at the Park was Lloyd Davis (&lt;a href=&quot;http://twitter.com/loyddavis&quot;&gt;@lloyddavis&lt;/a&gt;). Only now do I realize how lucky I was.&lt;/p&gt;
&lt;p&gt;##What is Tuttle?&lt;br&gt;
To quote Lloyd from the &lt;a href=&quot;http://tuttleclub.wordpress.com/2009/04/09/tuttle-club-annual-report-2009/&quot;&gt;Tuttle Club Annual Report 2009&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;*&lt;em&gt;* What is it? *&lt;/em&gt;*&lt;br&gt;
The Tuttle Club is a loose association of people finding a way of working better together both online and off-&lt;/p&gt;
&lt;p&gt;*&lt;em&gt;* Who goes? *&lt;/em&gt;*&lt;br&gt;
Most people have an interest in social media or online social networking – beyond that it’s hard to categorise them.&lt;/p&gt;
&lt;p&gt;*&lt;em&gt;* What happens? *&lt;/em&gt;*&lt;br&gt;
People come along, meet new people, drink coffee, talk, scheme, build new businesses, find clients, suppliers and collaborators. In short, they work hard at getting things done while having fun.&lt;/p&gt;
&lt;p&gt;*&lt;em&gt;* Why? *&lt;/em&gt;*&lt;br&gt;
Is a very interesting question. There are (at least) as many reasons as there are Tuttlers. Mostly it boils down to a recognition that building rich relationships with real live people is a tremendously valuable activity.&lt;/p&gt;
&lt;p&gt;*&lt;em&gt;* How can I help? *&lt;/em&gt;*&lt;br&gt;
Come along. See what we’re doing. Share your knowledge and your dreams. Come again and bring some friends.&lt;/p&gt;
&lt;p&gt;*&lt;em&gt;* Can I come? *&lt;/em&gt;*&lt;br&gt;
Yes.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2&gt;Tuttle: “still a prototype for something else”&lt;/h2&gt;
&lt;p&gt;Last week at &lt;a href=&quot;http://www.tedxtuttle.com/&quot;&gt;TEDxTuttle&lt;/a&gt; Lloyd shared some of his experiences from Tuttle over the last years. As Alan &lt;a href=&quot;http://broadstuff.com/archives/1873-TEDxTuttle-Event-A-first-report-from-the-Trenches.html&quot;&gt;recapped&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Lloyd looked at his experience of curating the Tuttle club over the last 3 years. Its main claim to fame is it is still growing in size and capability after this time and has yet to be perverted from its (lack of) specific purpose. As he points out, its major claim to fame is that it is an open club (it’s fervently open to anybody, but it’s not for everybody). Some key points were:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;It’s like running a Kid’s Birthday party – “nudge” aberrant behaviours early rather than be draconian later.&lt;/li&gt;
&lt;li&gt;Someone has to shoulder the risk – I’m here, I’m doing this – and give others the confidence its happening.&lt;/li&gt;
&lt;li&gt;Tuttle spends nothing on promotion, etc – the best way to do this is to do cool stuff and then talk about it.&lt;/li&gt;
&lt;li&gt;Tuttle uses Twitter heavily, it’s ideally architected for the Tuttle dynamic – but its mainly a way for people to talk face to face. However, the online/offline conversation means that you interact with the real person.&lt;/li&gt;
&lt;li&gt;“I know more about people, but not in a creepy way, because I see them every week.” That leads to more opportunity for serendipitous meeting and connection, as we get to know and trust people.&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;p&gt;I’ll add a couple more points from Lloyd and Alan that I wanted to highlight:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Diversity and inclusion.&lt;/strong&gt; Everybody is welcome, and the people that come to Tuttle is a mighty diverse group of people; at the same time note that Tuttle isn’t an attempt to create something that is &lt;em&gt;for everybody&lt;/em&gt;, but something that is instead &lt;em&gt;open to anybody&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Distributing power.&lt;/strong&gt; People come up with various ideas for Tuttle: “we could do something else” with Tuttle, to which the answer is invariably “so go and do it”. Meaning, give away power, and it comes back (often in “bizarre, strange ways”).&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Rich connections.&lt;/strong&gt; The simple way Tuttle people get together means that people are getting to know each other in a way not usual for a business network. The richness of the connections that comes through the culture of Tuttle is the strongest and most appealing part of the group to me.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Complementing online social networking.&lt;/strong&gt; Tuttle fills the hole in online social networking, by actually getting people to talk to people face-to-face. People often say online social media takes you away from real interactions: thus, “that’s why we do Tuttle.” (I’ll simply say I’ve started (and continued later) some of the most fascinating conversations with people at Tuttle; thank you to many, many people for listening, sharing and rebutting.)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Tuttle is “still a prototype for something else”.&lt;/strong&gt; Tuttle is simple: talk, do stuff, learn, teach each other, work together. The regular, “same time, same place” ritual of Friday mornings was created as a prototype, not an end in itself, and it will continue until … well, until it ends. Tuttle has created some positive accomplishments (detailed in the &lt;a href=&quot;http://tuttleclub.wordpress.com/2009/04/09/tuttle-club-annual-report-2009/&quot;&gt;annual report&lt;/a&gt; and on the &lt;a href=&quot;http://tuttleclub.wordpress.com/&quot;&gt;Tuttle blog&lt;/a&gt;), and over time Tuttle will create more opportunities for interesting, useful and awesome things (a Brit wouldn’t say “awesome”, but I’m American, so I will).&lt;/p&gt;
&lt;p&gt;Tuttle is a social space for creating, a space for doing and for learning from each other through doing. Is Tuttle creating the right balance between &lt;a href=&quot;https://taylordavidson.com/2009/06/01/joy-serendipity-mystery-costs-inefficiency/&quot;&gt;serendipity and efficiency&lt;/a&gt;? Who knows: but since people continue to come back, and the numbers continue to grow, something must be right.&lt;/p&gt;
&lt;p&gt;What will it be in the future? Lloyd doesn’t know, Tuttle doesn’t know, but that’s not important. But when the time comes, it will happen.&lt;/p&gt;
&lt;p&gt;A bit of &lt;a href=&quot;http://www.flickr.com/photos/photo_td/3932823562/&quot;&gt;play&lt;/a&gt;, a bit of &lt;a href=&quot;http://broadstuff.com/archives/1619-SXSW-Jumping-Sharks,-Hunting-Snarks,-Punting-Sparks-and-Something-Stark.html&quot;&gt;snark&lt;/a&gt;, a bit of &lt;a href=&quot;http://tuttleclub.wordpress.com/2009/07/15/our-first-consulting-gig/&quot;&gt;improvisation&lt;/a&gt;; a self-assured, authentic, “fragile and beautiful” collection of people and experiences that may be far, far stronger than we think, due to the simple power of Tuttle’s lack of a plan, ego or intent.&lt;/p&gt;
&lt;p&gt;Of maybe not. But as far as Tuttle is concerned, it doesn’t matter. Tuttle is what it is, until it isn’t, and then it will be that. Simply &lt;a href=&quot;https://taylordavidson.com/2009/08/09/be-here-right-now/&quot;&gt;“be here now”&lt;/a&gt;, every Friday, 10 AM at the &lt;a href=&quot;http://www.ica.org.uk/&quot;&gt;ICA&lt;/a&gt; in London.&lt;/p&gt;
&lt;p&gt;I’ll miss it when I leave this Sunday.&lt;/p&gt;
&lt;p&gt;(Or maybe, just maybe, I can take a bit of Tuttle with me on my travels. We’ll see.)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The smooth subversion of air travel</title>
    <link href="https://taylordavidson.com/2009/smooth-subversion-of-air-travel/"/>
    <updated>2009-09-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/smooth-subversion-of-air-travel/</id>
    <content type="html">&lt;p&gt;Alain de Botton, in &lt;a href=&quot;http://www.amazon.co.uk/exec/obidos/ASIN/1846683599/alaindebotton&quot;&gt;A Week At The Airport: A Heathrow Diary&lt;/a&gt;, after discussing the brutality of airport car parks and their unforgiving fluorescent lights,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We may ask of our destinations, ‘Help me to feel more generous, less afraid, always curious. Put a gap between me and my confusion; the whole of the Atlantic between me and my shame.’ Travel agents would be wiser to ask us what we hope to change about our lives rather than simply where we wish to go.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Also, on the impact of air travel on the meaning of journeys:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Whatever the benefits of prolific and convenient air travel, we may curse it for its smooth subversion of our attempts to use journeys to make lasting changes in our lives.&lt;/p&gt;
&lt;/blockquote&gt;
</content>
  </entry>
  
  <entry>
    <title>The Passing of the Polymath</title>
    <link href="https://taylordavidson.com/2009/polymath/"/>
    <updated>2009-10-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/polymath/</id>
    <content type="html">&lt;p&gt;Edward Carr in Intelligent Life Magazine, &lt;a href=&quot;http://www.moreintelligentlife.com/content/edward-carr/last-days-polymath&quot;&gt;The Last Days of the Polymath&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href=&quot;http://philosopedia.org/index.php/Isaiah_Berlin&quot;&gt;Isaiah Berlin&lt;/a&gt; once divided thinkers into two types. Foxes, he wrote, know many things; whereas hedgehogs know one big thing. The foxes used to roam free across the hills. Today the hedgehogs rule.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Foxes, otherwise known as &lt;a href=&quot;http://en.wikipedia.org/wiki/Polymath&quot;&gt;polymaths&lt;/a&gt;, individuals “whose expertise fills a significant number of subject areas”, were once admired and beloved for their breadth of knowledge and ability to contribute across disparate fields. The terms Renaissance Man, Universal Genius and generalist all spring from the same idea, with slight differences in meaning deriving from their relative breadth, depth and level of impact across fields.&lt;/p&gt;
&lt;p&gt;But today, the term polymath carries a more ironic meaning as a dabbler or a “jack of all trades, master of none”.&lt;/p&gt;
&lt;p&gt;What happened?&lt;/p&gt;
&lt;p&gt;As society’s overall level of intellectual knowledge has risen and become more dispersed, dominating multiple fields has become more difficult for the individual, re-affirming the value of specialization and forcing potential polymaths to focus their efforts on single areas. The market economy provides the feedback loop (money and more money) that incents us to specialize.&lt;/p&gt;
&lt;p&gt;As Carr points out in his essay, even if it’s easier today to learn about and educate oneself about a wider variety of subjects, it’s harder to do something with that knowledge; dabbling across fields is easier, but achieving in multiple areas is far, far harder.&lt;/p&gt;
&lt;p&gt;The danger? Carr’s finest point:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Polymaths were the product of a particular time, when great learning was a mark of distinction and few people had money and leisure. Their moment has passed, like great houses or the horse-drawn carriage. The world may well be a better place for the specialisation that has come along instead. The pity is that progress has to come at a price. Civilisation has put up fences that people can no longer leap across; a certain type of mind is worth less. The choices modern life imposes are duller, more cramped.&lt;/p&gt;
&lt;p&gt;The question is whether their loss has affected the course of human thought.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2&gt;Yesterday’s polymaths have been supplanted by the crowd.&lt;/h2&gt;
&lt;p&gt;But even as I sentimentally decry the loss of the polymath, I’ll admit that overall it’s a good thing for society.&lt;/p&gt;
&lt;p&gt;No longer must we rely on the knowledge from a single polymath to bridge fields and disciplines: it’s now easier, cheaper, faster and simply better strategy to tap into experts from different fields.&lt;/p&gt;
&lt;p&gt;We all know crowds &lt;a href=&quot;http://www.broadstuff.com/archives/1879-On-the-Wisdom-of-very-small-crowds-more-Debunking-2.0.html#c3511&quot;&gt;aren’t always wise&lt;/a&gt;; groupthink and death by committee are all-too-familiar examples of crowds gone wrong. But instead of disproving the power of the crowd, to me it merely indicates how much there is to learn about how to tap into the right people, nurture the right communities and create the right incentives, markets and networks for collaboration and co-creation.&lt;/p&gt;
&lt;p&gt;Perhaps we need a polymath to nudge us down the right path :)&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;Note: Prior thought not cited but relevant: Haque, Hagel, edges and cores, Coase, theory of the firm and transaction costs.&lt;/p&gt;
&lt;p&gt;Related: Previously posted on &lt;a href=&quot;http://taylordavidson.tumblr.com/post/193607305/try-to-get-doers-the-other-type-that-you-find&quot;&gt;tumblr&lt;/a&gt;, contained in a post by Andrew Chen about &lt;a href=&quot;http://andrewchenblog.com/2009/09/14/building-the-initial-team-for-seed-stage-startups/&quot;&gt;building a team for seed stage startups&lt;/a&gt;, Andrew makes a note about doers and philosophers (monomaths and polymaths, perhaps), with the solid advice: get doers.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Making Myself Uncomfortable (A Zombie&#39;s Journey)</title>
    <link href="https://taylordavidson.com/2009/making-myself-uncomfortable-a-zombies-journey/"/>
    <updated>2009-11-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/making-myself-uncomfortable-a-zombies-journey/</id>
    <content type="html">&lt;p&gt;At TribeCon 2009 in New Orleans last week I got to participate in a panel discussion about how to embrace making yourself uncomfortable for personal and professional growth.&lt;/p&gt;
&lt;p&gt;Little did I know I would get to put the idea to use just a couple days later.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;When I originally planned out my travel schedule for this fall, I booked my flight from New Orleans to San Francisco on the only reasonably-priced flight I could find, a 7 AM departure on the Sunday morning after Halloween. As I booked the ticket, I knew very well that I was also planning on either spending the night at the airport or going straight to the airport from a rollicking good time.&lt;/p&gt;
&lt;p&gt;What I hadn’t planned on:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Having the best Halloween of my life,&lt;/li&gt;
&lt;li&gt;Having a great time at Voodoo Music Experience with great guides and partners-in-adventure,&lt;/li&gt;
&lt;li&gt;Getting my face painted as a Zombie at the music festival,&lt;/li&gt;
&lt;li&gt;Taking a 5 AM &lt;a href=&quot;http://twitter.com/sloane/status/5341956941&quot;&gt;challenge&lt;/a&gt; to keep the face paint on during my flight from New Orleans to Houston to San Francisco that morning.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But that’s why it was so fun, freeing and powerful.&lt;/p&gt;
&lt;p&gt;First off, an important point: I’m an unquestioned &lt;a href=&quot;https://taylordavidson.com/2009/08/29/introvert-travel/&quot;&gt;introvert&lt;/a&gt;, and I’m not an exhibitionist. I’ve never liked Halloween; I’ve always loved to see the creativity and costumes, but I’ve never wanted to participate. I’ve skipped many Halloween parties, and taken a general pass on the holiday throughout my life. I can’t remember a single good costume I’ve worn over the years. I was a face-paint virgin.&lt;/p&gt;
&lt;p&gt;But, when friends &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;Sloane&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/feelgoodz&quot;&gt;Kyle&lt;/a&gt; jumped right in to get their faces painted as zombies at the festival, despite a bit of reluctance, it seemed like a good opportunity to try something new.&lt;/p&gt;
&lt;p&gt;Without feeling physically different, I initially felt emotionally different, a little self-conscious, even if everyone else was doing it. I showed pictures from my camera of what I looked like without the face paint. But the feeling faded, and as the night continued at the festival and deeper into the New Orleans nightlife, I forgot about it.&lt;/p&gt;
&lt;p&gt;And thus, helped by a little liquid courage, when &lt;a href=&quot;http://twitter.com/feelgoodz&quot;&gt;Kyle&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;Sloane&lt;/a&gt; offered to drive me to the airport at 5 AM to catch my flight, on the condition that I kept the zombie face paint on for my flights to Houston and San Francisco that morning, it wasn’t even a decision. &lt;strong&gt;Of course I would.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100319_airport_600.jpg&quot; alt=&quot;Taylor Davidson, New Orleans Airport, New Orleans, Louisiana&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Louis Armstrong New Orleans International Airport, New Orleans, LA&lt;/h6&gt;
&lt;p&gt;Would you let a friend board a plane looking like this?&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100320_nola_600.jpg&quot; alt=&quot;Taylor Davidson, New Orleans Airport, New Orleans, Louisiana&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Louis Armstrong New Orleans International Airport, New Orleans, LA&lt;/h6&gt;
&lt;p&gt;Waiting to go through security, worried a little bit about whether security will let me through without taking off the face paint, an unfounded concern as it turned out.&lt;/p&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Getting ready to go through security at MSY (ping &lt;a href=&quot;http://twitter.com/feelgoodz&quot;&gt;@feelgoodz&lt;/a&gt; &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;@sloane&lt;/a&gt;) &lt;a href=&quot;http://flic.kr/p/7c4tBV&quot;&gt;http://flic.kr/p/7c4tBV&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5336225441&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;photo a guaranteed conversation starter, getting ready to board flight &lt;a href=&quot;http://flic.kr/p/7c8t9N&quot;&gt;http://flic.kr/p/7c8t9N&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5336402418&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100321_nola_plane_600.jpg&quot; alt=&quot;Taylor Davidson, Continental Airlines Flight&quot;&gt;&lt;/p&gt;
&lt;h6&gt;On board the first flight from New Orleans to Houston&lt;/h6&gt;
&lt;p&gt;On board the plane from New Orleans to Houston, around 6:45 AM. As it turned out, I sat in the front row, at the entrance to the plane, enjoying the many looks from people getting on. Looks, smiles, quick glances, but no comments.&lt;/p&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Taking a bit of #Voodoo and a NOLA Halloween on my flight (cc &lt;a href=&quot;http://twitter.com/feelgoodz&quot;&gt;@feelgoodz&lt;/a&gt; &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;@sloane&lt;/a&gt;) &lt;a href=&quot;http://flic.kr/p/7c8A6u&quot;&gt;http://flic.kr/p/7c8A6u&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5336537442&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100323_houston_layover_600.jpg&quot; alt=&quot;Taylor Davidson, Houston Airport&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Layover at George Bush Houston Intercontinental Airport&lt;/h6&gt;
&lt;p&gt;Enjoying an hour’s layover at George Bush Houston Intercontinental Airport. A normal Sunday 8 AM, obviously.&lt;/p&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;A zombie’s layover in Houston airport (a late Halloween night, extended) #greatstory &lt;a href=&quot;http://flic.kr/p/7c6cdt&quot;&gt;http://flic.kr/p/7c6cdt&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5338095634&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100326_houston_plane_600.jpg&quot; alt=&quot;Taylor Davidson, Flight from Houston to San Francisco&quot;&gt;&lt;br&gt;
&lt;em&gt;On board the second flight from Houston to San Francisco&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Bringing a New Orleans #Voodoo Zombie to SF (on the second plane) #greatstory &lt;a href=&quot;http://flic.kr/p/7c6z6g&quot;&gt;http://flic.kr/p/7c6z6g&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5338476932&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100327_zombie_SF_600.jpg&quot; alt=&quot;Taylor Davidson, with airplane staff on the second flight&quot;&gt;&lt;/p&gt;
&lt;h6&gt;On board the second flight from Houston to San Francisco&lt;/h6&gt;
&lt;p&gt;Hanging with the airplane staff on the second flight from Houston to San Francisco.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2009/P1100328_SFO_600.jpg&quot; alt=&quot;Taylor Davidson, San Francisco International Airport&quot;&gt;&lt;/p&gt;
&lt;h6&gt;At final destination, San Francisco International Airport&lt;/h6&gt;
&lt;p&gt;Arrived, a deal completed, at San Francisco International Airport, around 11 AM local time.&lt;/p&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The Deal, completed; a NOLA #Voodoo Halloween zombie lands in SF &lt;a href=&quot;http://flic.kr/p/7cfCQY&quot;&gt;http://flic.kr/p/7cfCQY&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5343818980&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Sharing the moment on Twitter:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Done. &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;@sloane&lt;/a&gt;: The Deal. &lt;a href=&quot;http://twitter.com/feelgoodz&quot;&gt;@feelgoodz&lt;/a&gt; &amp;amp; I drive @tdavidson to dawn flight, the #Voodoo NOLA Halloween makeup stays on. &lt;a href=&quot;http://flic.kr/p/7c8A6u&quot;&gt;http://flic.kr/p/7c8A6u&lt;/a&gt; (&lt;a href=&quot;http://twitter.com/tdavidson/status/5343970166&quot;&gt;tweet&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Once I arrived and took a couple pictures, I washed off the face paint the men’s bathroom. Interestingly, a couple guys came up to me and said they had flown the same route and had noticed me get on the planes in New Orleans and Houston and had been betting why I was in face paint, but hadn’t asked me.&lt;/p&gt;
&lt;p&gt;And that was the most curious thing to me. &lt;strong&gt;Nobody asked me about the face paint.&lt;/strong&gt; Not security, or the airline ticket-takers, or fellow passengers, or the stewards and stewardesses, or people walking in the airports, or even the passengers I sat next to (perhaps, &lt;em&gt;especially&lt;/em&gt; the passengers I sat next to). All probably curious, but afraid to ask.&lt;/p&gt;
&lt;p&gt;But instead of waiting for people to ask, &lt;strong&gt;I embraced this as an opportunity to start a lot of conversations.&lt;/strong&gt; I converted many glances and quick smiles into conversations and laughs, simply by reaching out to people and explaining a little bit about why I was dressed in muddy shoes, a blazer and silver Zombie face paint that morning. Simply by being a little uncomfortable, by being willing to make a fool of myself, I hope I brought a little bit of joy to everyone that day: to everyone that saw me but didn’t say anything, to everyone I talked to and laughed with that morning and hopefully to everyone that followed the story on Twitter around the world.&lt;/p&gt;
&lt;p&gt;Would I do it again? If the opportunity presented itself, yes. Would I plan to do it? No.&lt;/p&gt;
&lt;p&gt;Why the difference? Because the joy was in running with the moment, with accepting the opportunity, to embracing the simple fun involved with carrying an in-context joy to an out-of-context oddity, to creating an unexpected experience and story for us all to enjoy.&lt;/p&gt;
&lt;p&gt;The lesson? Being different usually isn’t the plunge we think it is; instead of shying away from trying something new or standing out, embrace the opportunity for yourself and for others. Being “a human in public” both online and offline is a fantastic way to connect with people and build real relationships, whether they exist only in the moment or forever.&lt;/p&gt;
&lt;p&gt;And I couldn’t have done it without you.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;Thanks to &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;Sloane&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/feelgoodz&quot;&gt;Kyle&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/andrewlarimer&quot;&gt;Andrew&lt;/a&gt; and the rest of the New Orleans community for showing me a truly great time and helping create a story for all of us to share. I’ll see you all again soon.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;All the pictures above on Flickr, &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157622589347387/&quot;&gt;A Zombie’s Journey&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Financial Models Are (Still) Always Wrong: Create One Anyway</title>
    <link href="https://taylordavidson.com/2009/financial-models-are-still-always-wrong-create-one-anyway/"/>
    <updated>2009-11-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/financial-models-are-still-always-wrong-create-one-anyway/</id>
    <content type="html">&lt;p&gt;In January I released a &lt;a href=&quot;https://taylordavidson.com/2009/financial-models-are-still-always-wrong-create-one-anyway/2009/financial-models-are-always-wrong-create-one-anyway/&quot;&gt;financial model for startups&lt;/a&gt; to help entrepreneurs model and understand the story behind their business. After a lot of interest from entrepreneurs for a simplified version of that model, today I’m releasing a streamlined version that will make it easier for entrepreneurs to start understanding the equation underlying their businesses.&lt;/p&gt;
&lt;div class=&quot;feature&quot; style=&quot;font-size:1.8em;line-height:1.4em;margin-bottom:1em;&quot;&gt;Want to learn more? Learn how to build financial models or download a &lt;a href=&quot;http://foresight.is/&quot;&gt;financial model template for startups&lt;/a&gt;.&lt;div class=&quot;clear&quot;&gt;&lt;/div&gt;&lt;/div&gt;
&lt;p&gt;This streamlined financial model is intended to help entrepreneurs:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Create marketing plans and estimate the costs and success in acquiring customers&lt;/li&gt;
&lt;li&gt;Estimate pricing plans, price points and estimate revenues&lt;/li&gt;
&lt;li&gt;Understand the key components of cost of goods sold (COGS) and selling, general and administrative (SG&amp;amp;A) costs behind the business&lt;/li&gt;
&lt;li&gt;Understand the basic net income behind these estimates&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The model uses a mix of assumptions to estimate all revenue and cost line-items monthly over a four year period, and then sums the monthly results into years for an easy view into the various time periods.&lt;/p&gt;
&lt;p&gt;Please note a couple limitations:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The model is not built for all types of businesses or for all different types of revenue or cost models.&lt;/li&gt;
&lt;li&gt;The model is not robust enough for raising investment capital. It does not estimate complete balance sheets, statements of cash flows, sources and uses of funds, financing requirements, calculate capitalization tables and other information necessary for potential investors.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But this model is enough for an entrepreneur to get started understanding their business idea.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;But wait: why is creating a financial model important?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To quote &lt;a href=&quot;https://taylordavidson.com/2009/financial-models-are-still-always-wrong-create-one-anyway/2009/financial-models-are-always-wrong-create-one-anyway/&quot;&gt;past thoughts&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Creating a financial model forces an entrepreneur to outline very specifically how a business “works”: how a company creates their products, how users and customers find and use their products and how those processes create revenues and costs. The result, a set of operational metrics, financial statements and the “equation of the business”, is one view of a potential reality of the business. While any one view is inevitably wrong, by digging deeper and analyzing the key drivers and testing a range of assumptions an entrepreneur can create multiple views to help make crucial product design, marketing, organizational and strategy decisions.&lt;/p&gt;
&lt;p&gt;Instead of focusing on the bottom line profit and net income, focus on the assumptions and key drivers of the business. Developing a financial model creates the type of thought and data that helps entrepreneurs figure out &lt;strong&gt;what&lt;/strong&gt; they are betting on and &lt;strong&gt;how likely&lt;/strong&gt; their bets will pay off.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;What is needed to start creating a financial model?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The best way to start building a financial model is to start thinking about how the business works:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What is the product / service and what customer need does it serve?&lt;/li&gt;
&lt;li&gt;How do you identify your addressable market and target customers?&lt;/li&gt;
&lt;li&gt;How do you market your product/service and acquire customers?&lt;/li&gt;
&lt;li&gt;What are the revenue streams? (prices, sales of products or services, advertising, usage fees, etc.)&lt;/li&gt;
&lt;li&gt;What costs will the business create? (i.e. employees, web hosting, SG&amp;amp;A, various fixed costs, variable costs)&lt;/li&gt;
&lt;li&gt;What timeline of development and product launch and market / customer adoption are you expecting?&lt;/li&gt;
&lt;li&gt;What do you know about the market? (# of potential customers, $ spent currently, market trends, growth, competitors, etc.)&lt;/li&gt;
&lt;li&gt;What lessons, revenue / cost models and performance / operational metrics exist from studying existing competitors and complementary and substitute products?&lt;/li&gt;
&lt;li&gt;What big bets are you placing (implicitly or explicitly)? What are the key drivers in the equation behind your business?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;And building a financial model is a great way to understand one’s business, the key decisions you face and the bets you’re placing. As Mark Suster &lt;a href=&quot;http://www.bothsidesofthetable.com/2009/11/03/are-business-plans-still-necessary/&quot;&gt;has explained&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Financial models are the Lingua Franca of investors. But they should also be the map and the Lingua Franca of your management discussions.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;div class=&quot;feature&quot; style=&quot;font-size:1.8em;line-height:1.4em;&quot;&gt;Want to learn more? Learn how to build financial models or download a &lt;a href=&quot;https://foresight.is/&quot;&gt;financial model template for startups&lt;/a&gt;.&lt;div class=&quot;clear&quot;&gt;&lt;/div&gt;&lt;/div&gt;
</content>
  </entry>
  
  <entry>
    <title>I love the street food in Asia.</title>
    <link href="https://taylordavidson.com/2009/street-food-asia-kuala-lumpur-malaysia/"/>
    <updated>2009-11-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/2009/street-food-asia-kuala-lumpur-malaysia/</id>
    <content type="html">&lt;p&gt;I love the street stall eateries in Asian cities.&lt;/p&gt;
&lt;p&gt;I love the easy pace, the small bit of calm and sense of time standing still amid the bustle of the streets just an arm’s reach away.&lt;/p&gt;
&lt;p&gt;I love the dripping water, the oily cooking surfaces, the small bits of cleanliness amid the dirty street and abundant trash.&lt;/p&gt;
&lt;p&gt;I love the printed “menus” taped to the oily glass panes partitioning the “kitchen” from the street.&lt;/p&gt;
&lt;p&gt;I love the prices, cheap enough to let me try things I may not like without any regret.&lt;/p&gt;
&lt;p&gt;I love the hardened chefs, the women and men that labor day and night with bored looks and swift hands.&lt;/p&gt;
&lt;p&gt;I love the heaps of food that I don’t recognize, or know the names for, but will order nonetheless, with a bit of pointing and butchered pronunciation.&lt;/p&gt;
&lt;p&gt;I love the plastic garden chairs, the cheap plates, flimsy forks and plastic chopsticks.&lt;/p&gt;
&lt;p&gt;I love the big plastic bottles of sauces, one of them which will surely upset my mouth, stomach and head.&lt;/p&gt;
&lt;p&gt;I love the little trays of assorted spices that I have to taste to figure out what they are.&lt;/p&gt;
&lt;p&gt;I love the chatting, bored, animated fellow diners scattered in small groups around me.&lt;/p&gt;
&lt;p&gt;I love sitting down to eat, not knowing what everything is or tastes like, if it will be sweet, sour or salty.&lt;/p&gt;
&lt;p&gt;I love the looks from locals at the obviously lost foreigner.&lt;/p&gt;
&lt;p&gt;I love the food.&lt;/p&gt;
&lt;p&gt;But that’s just me.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities 2009</title>
    <link href="https://taylordavidson.com/2010/my-cities-2009/"/>
    <updated>2010-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/my-cities-2009/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;http://kottke.org/09/12/my-year-in-cities-2009&quot;&gt;meme&lt;/a&gt;, below are my cities in 2009. Only cities where I spent a night count, the * means I visited multiple times on non-consecutive days, and the # in parentheses are the number of separate visits.&lt;/p&gt;
&lt;p&gt;Here’s to a 2010 filled with less cities, less travel and a better life; while the perfect city doesn’t exist, I’ve (slowly) realized that creating a home is about much more than the city itself. Universe, thank you.&lt;/p&gt;
&lt;p&gt;Homewood, CA&lt;br&gt;
Las Vegas, NV * (3)&lt;br&gt;
Milpitas, CA&lt;br&gt;
Sacramento, CA&lt;br&gt;
San Francisco, CA * (3)&lt;br&gt;
San Luis Obispo, CA&lt;br&gt;
Los Angeles, CA&lt;br&gt;
Death Valley, CA&lt;br&gt;
St. George, Utah&lt;br&gt;
Zion National Park, UT&lt;br&gt;
Page, AZ&lt;br&gt;
Durango, CO&lt;br&gt;
Santa Fe, NM&lt;br&gt;
Carlsbad, NM&lt;br&gt;
Alpine, TX&lt;br&gt;
Chisos Basin Campground, Big Bend National Park, TX * (2)&lt;br&gt;
Rio Grande Village Campground, Big Bend National Park, TX&lt;br&gt;
Fort Stockton, TX&lt;br&gt;
Enchanted Rock State Park, Fredericksburg, TX&lt;br&gt;
Pedernales Falls State Park, Johnson City, TX&lt;br&gt;
Austin, TX&lt;br&gt;
Little Rock, AR&lt;br&gt;
Cookeville, TN * (2)&lt;br&gt;
Luray, VA * (11)&lt;br&gt;
Arlington, VA * (3)&lt;br&gt;
Dolly Sods Wilderness, Monogahela National Forest, WV&lt;br&gt;
Philadelphia, PA&lt;br&gt;
Wyndmoor, PA&lt;br&gt;
Elmira, NY&lt;br&gt;
Buffalo, NY&lt;br&gt;
Toronto, Ontario, Canada&lt;br&gt;
Scarsdale, NY * (2)&lt;br&gt;
Ashland, NH&lt;br&gt;
Bethel, CT&lt;br&gt;
Virginia Beach, VA&lt;br&gt;
Charlottesville, VA * (3)&lt;br&gt;
Durham, NC&lt;br&gt;
London, England * (4)&lt;br&gt;
Yokohama, Japan * (3)&lt;br&gt;
Atami, Japan&lt;br&gt;
Kyoto, Japan&lt;br&gt;
Tokyo, Japan&lt;br&gt;
Dover, England&lt;br&gt;
Istanbul, Turkey&lt;br&gt;
Sofia, Bulgaria * (2)&lt;br&gt;
Rila Monastery, Rila, Bulgaria&lt;br&gt;
Ivan Vazov Hut, Pazardere Mountains, Bulgaria&lt;br&gt;
Rilski Ezera, (Rila Lakes Chalet), Seven Lakes Area, Bulgaria&lt;br&gt;
Veliko Tarnovo, Bulgaria&lt;br&gt;
Bucharest, Romania&lt;br&gt;
Brasov, Romania&lt;br&gt;
Sighisoara, Romania&lt;br&gt;
Budapest, Hungary&lt;br&gt;
Bratislava, Slovakia&lt;br&gt;
Berlin, Germany&lt;br&gt;
Amsterdam, Netherlands&lt;br&gt;
Richmond, VA&lt;br&gt;
Washington, DC&lt;br&gt;
New York City, NY&lt;br&gt;
New Orleans, LA * (3)&lt;br&gt;
Cottesloe Beach, Australia&lt;br&gt;
Margaret River, Australia&lt;br&gt;
Dunsborough, Australia&lt;br&gt;
Perth, Australia&lt;br&gt;
Kuala Lumpur, Malaysia&lt;br&gt;
Pune, Maharashtra, India&lt;br&gt;
Mumbai, Maharashtra, India&lt;br&gt;
Gastonia, NC&lt;br&gt;
Knoxville, TN&lt;/p&gt;
&lt;p&gt;(Also: my cities in &lt;a href=&quot;https://taylordavidson.com/2006/12/25/my-cities-2006/&quot;&gt;2006&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2008/01/04/my-cities-2007/&quot;&gt;2007&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2009/01/07/my-cities-2008/&quot;&gt;2008&lt;/a&gt;. If that’s not enough, here are pictures of where I slept in &lt;a href=&quot;https://taylordavidson.com/sleep2008/index.html&quot;&gt;2008&lt;/a&gt; and &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157622946369038/&quot;&gt;2009&lt;/a&gt;.)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Where Meaning Meets Business</title>
    <link href="https://taylordavidson.com/2010/where-meaning-meets-business/"/>
    <updated>2010-01-27T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/where-meaning-meets-business/</id>
    <content type="html">&lt;p&gt;Roger Martin, in the Harvard Business Review, &lt;a href=&quot;http://hbr.org/2010/01/the-age-of-customer-capitalism/ar/1&quot;&gt;The Age of Customer Capitalism&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Modern capitalism can be broken down into two major eras. The first, managerial capitalism, began in 1932 and was defined by the then radical notion that firms ought to have professional management. The second, shareholder value capitalism, began in 1976. Its governing premise is that the purpose of every corporation should be to maximize shareholders’ wealth. If firms pursue this goal, the thinking goes, both shareholders and society will benefit. This is a tragically flawed premise, and it is time we abandoned it and made the shift to a third era: &lt;strong&gt;customer-driven capitalism&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;… If the shareholders were all you cared about, would focusing on increasing shareholder value be the best way to make sure they benefited?&lt;/p&gt;
&lt;p&gt;I believe that the answer to this question is also no. To create shareholder value, as I will show, you should instead aim to maximize customer satisfaction.&lt;/p&gt;
&lt;p&gt;… Wait a minute, you might say, why not have a dual objective of maximizing both customer satisfaction and shareholder value? Unfortunately, as optimization theory maintains, there is no way to simultaneously optimize two different things—that is, to maximize two desirable variables or minimize two undesirable variables. It is possible to maximize shareholder value given a minimum hurdle for customer satisfaction, or to maximize customer satisfaction given a minimum hurdle for shareholder value appreciation, but you can’t maximize both.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;While Roger and I agree that a company’s ultimate success is derived by their ability to acquire and maintain enough paying customers to cover the costs to run their operations, I have one quibble: &lt;strong&gt;it’s impossible to separate shareholder value and customer satisfaction, because in they are derived from the same actions: people allocating their money, time, attention and love&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Thinking of “customer capitalism” and “shareholder capitalism” as two separate organizing principles exposes us the artificial lines we have drawn between what businesses do and how and why people spend money, time, attention and love.&lt;/p&gt;
&lt;p&gt;We were taught that “customer satisfaction” and “shareholder value” were two separate things, but that exposes the root of the problem: they aren’t.&lt;/p&gt;
&lt;p&gt;Instead of trying to shift from maximizing one principle over the other, why don’t we work to integrate the two principles? Why not work to maximize the whole, rather than the sum of its parts?&lt;/p&gt;
&lt;p&gt;And since &lt;a href=&quot;https://taylordavidson.com/2009/08/03/baseball-metrics-analysis-life/&quot;&gt;metrics guide behavior&lt;/a&gt;, instead of creating metrics attempting to measure each principle independently, analyzing and measuring the web of linkages and impacts of one principle on the other, why don’t we work to develop metrics based on an integrated view of customer satisfaction and shareholder value?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://twitter.com/umairh&quot;&gt;Umair&lt;/a&gt; believes that every organization must learn to fight the &lt;a href=&quot;http://blogs.hbr.org/haque/2010/01/welcome_finally_to_today_the.html&quot;&gt;war on consumption&lt;/a&gt;. Why? Because thinking of people as consumers creates a layer of abstraction that obscures how organizations address the mission-critical need to make consumption more meaningful.&lt;/p&gt;
&lt;p&gt;People aren’t simply consumers: money is just one thing people spend; aren’t time, attention, passion and love far more meaningful?&lt;/p&gt;
&lt;p&gt;This is why I care about how to &lt;a href=&quot;https://taylordavidson.com/2009/03/15/venture-capital-for-long-tail-entrepreneurs-sxsw-taylor-davidson/&quot;&gt;allocate passion&lt;/a&gt;, how to develop &lt;a href=&quot;https://taylordavidson.com/2009/09/23/culturematics-and-communities/&quot;&gt;relatable events and experiences as “marketing campaigns”&lt;/a&gt;, how to do &lt;a href=&quot;https://taylordavidson.com/2009/12/04/stretch-mumbai-india-business-dubai/&quot;&gt;“cool stuff”&lt;/a&gt; that can become “meaningful stuff”, why &lt;a href=&quot;https://taylordavidson.com/2010/01/18/is-an-ethical-edge-the-new-source-of-competitive-advantage/&quot;&gt;ethics matter&lt;/a&gt; and how to &lt;a href=&quot;https://taylordavidson.com/2009/08/03/thin-thick-value/&quot;&gt;embed humanity into business&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;But more than anything else, when creating, supporting and investing in businesses, this is what I think about: does allocating my money, time, attention or love towards this help “meaning meet business”?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The deluge of the amateur photographer, redux.</title>
    <link href="https://taylordavidson.com/2010/the-deluge-of-the-amateur-photographer-redux/"/>
    <updated>2010-03-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/the-deluge-of-the-amateur-photographer-redux/</id>
    <content type="html">&lt;p&gt;Yesterday in the NY Times, &lt;a href=&quot;http://www.nytimes.com/2010/03/30/business/media/30photogs.html&quot;&gt;For Photographers, the Image of a Shrinking Path&lt;/a&gt; by Stephanie Clifford:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Mr. Eich and Ms. Pruitt illustrate the huge shake-up in photography during the last decade. Amateurs, happy to accept small checks for snapshots of children and sunsets, have increasing opportunities to make money on photos but are underpricing professional photographers and leaving them with limited career options. Professionals are also being hurt because magazines and newspapers are cutting pages or shutting altogether.&lt;/p&gt;
&lt;p&gt;… That meant a flood of pretty decent photographs, and that changed the stock-photography industry. In the last few years, stock agencies have created or acquired so-called microstock divisions. They charge $1 to $100, in most cases, for publishers or others to rerun a photo, often supplied by an amateur. And Getty made a deal with Flickr in 2008, permitting Getty’s photo editors to comb through customers’ images and strike license agreements with the amateur photographers.&lt;/p&gt;
&lt;p&gt;“The quality of licensed imagery is virtually indistinguishable now from the quality of images they might commission,” Mr. Klein said. Yet “the price point that the client, or customer, is charged is a fraction of the price point which they would pay for a professional image.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;For reference, Me, Sept 2007, &lt;a href=&quot;https://taylordavidson.com/2007/09/24/everyone-is-a-photographer/&quot;&gt;Everyone is a photographer&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The cheap availability, the sheer ease of use and accessibility of cameras and the acceptance of people in society taking photographs has made photographs ubiquitous in life.&lt;/p&gt;
&lt;p&gt;… The great work is still great, and is still rare – but there is more good work, and even more marginal work, out there than before cameras became widespread.&lt;/p&gt;
&lt;p&gt;… Where does this leave the economics of the stock business? Shot, dead, gone. Debate what you want about the economics of microstock, or Getty’s change to $49 images, or the value of RF and RM, or whether Flickr or Zoomr can create stock agencies from user generated content, but long-term, the economics for individual photographers will continue to degrade. While the demand for photographs for traditional media is flat or growing slowly at best, the supply is drastically increased. Say what you want about the quality of the work (marginal, uninspired, even dumbing down the art form), but most buyers do not need the best, they just need what is good enough for the decreasing expectations of the public.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Back to the &lt;a href=&quot;http://www.nytimes.com/2010/03/30/business/media/30photogs.html&quot;&gt;NY Times&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… “Can an amateur take a picture as good as a professional? Sure,” Ms. Eismann said. “Can they do it on demand? Can they do it again? Can they do it over and over? Can they do it when a scene isn’t that interesting?”&lt;/p&gt;
&lt;p&gt;But amateurs like Ms. Pruitt do not particularly care.&lt;/p&gt;
&lt;p&gt;“I never followed any traditional photography rules only because I didn’t know of any — I never went to photography school, never took any classes,” she said. &lt;strong&gt;“People don’t know the rules, so they just shoot what they like — and other people like it, too.”&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Back to &lt;a href=&quot;https://taylordavidson.com/2007/09/24/everyone-is-a-photographer/&quot;&gt;me&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;So while traditional photographers may be stuck in the debate over whether sites like Flickr et. al. contribute anything meaningful to the art of photography, the point is completely missed – most people don’t care. Photos are just a way to share their lives, they do not do it for the art, the idea doesn’t even enter their mind. It’s just a way to communicate.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The abundant supply of images is obvious: the shift in demand is less obvious but just as important. If &lt;a href=&quot;https://taylordavidson.com/2009/06/16/media-demand-supply/&quot;&gt;people don’t value great photography&lt;/a&gt; then they won’t pay for it. Go ahead and mock, but &lt;a href=&quot;https://taylordavidson.com/2010/03/09/everyone-can-be-a-professional-photographer-sxsw-2010/&quot;&gt;anybody can be a professional photographer&lt;/a&gt;: not for all buyers, and surely not for big-budget commercial shoots, but for most buyers, great photographers and classic, outstanding images simply aren’t needed.&lt;/p&gt;
&lt;p&gt;What’s the best strategy for a photographer in this world? Me, October 2008: &lt;a href=&quot;https://taylordavidson.com/2008/10/01/lesson-1-photographers-are-your-customers-not-your-competition/&quot;&gt;“The way to make money in photography is to sell stuff to photographers.”&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Tracing back to one last point: me, &lt;a href=&quot;https://taylordavidson.com/2007/09/24/everyone-is-a-photographer/&quot;&gt;Sept 2007&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;What does mean to professional photographers? Learn the lessons from the music business and musicians – the future is less about owning the end product, more about the process and the experience of creating. More on this later.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Well, later is now: &lt;a href=&quot;https://taylordavidson.com/2010/03/01/instead-of-focusing-on-the-image-focus-on-everything-around-the-image/&quot;&gt;Instead of focusing on the image, focus on everything around the image.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Context, not content, right?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Doing Good is Good Business</title>
    <link href="https://taylordavidson.com/2010/doing-good-is-good-business/"/>
    <updated>2010-05-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/doing-good-is-good-business/</id>
    <content type="html">&lt;p&gt;When I hear the words “social entrepreneurship”, the first thing I hear is “entrepreneurship”, not social. I come from to the world of social business from the perspective of an educated and trained hard-core capitalist, a management consultant, an Excel geek, an MBA with a concentration in finance and accounting, an ex-private equity / corporate raider and a man who thinks numbers first. And since quantifying “social good” is hard, I tended to push it aside.&lt;/p&gt;
&lt;p&gt;But over time, I learned that “social good” matters. It matters to us, our lives, our communities, our environment, our society. That’s obvious.&lt;/p&gt;
&lt;p&gt;It also matters to business.&lt;/p&gt;
&lt;p&gt;Social good has traditionally been an externality that businesses could not value, measure and rank, so they choose to downgrade or ignore it as an input to business decisions. &lt;strong&gt;It’s not just a choice between short-term impact and long-term impact, but a choice between the impact we can see, measure and be accountable for and the impact that we have.&lt;/strong&gt; The full impact that we have can be difficult to measure even in the short term, as the cost and value of our business model externalities tend to disappear from our profit and loss statements. We’ve tried to bring these externalities back to the table with “modified” accounting statements, balanced scorecards and other decision-making frameworks, but they’ve failed to gain the same traction as the simple, culturally-known and corporate-benchmark corporate financial statements.&lt;/p&gt;
&lt;p&gt;But we haven’t given up, because companies have come to learn that unaccounted and unvalued business model externalities lead to sub-optimal decision-making and reduced performance: financially, operationally and competitively.&lt;/p&gt;
&lt;p&gt;Umair Haque, &lt;a href=&quot;http://blogs.hbr.org/haque/2010/05/why_betterness_is_good_busines.html&quot;&gt;Why Betterness is Good Business&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;Striving to do more good is associated with greater profitability, equity and asset returns, and shareholder value creation.&lt;/strong&gt; But that’s &lt;em&gt;still&lt;/em&gt; not good enough. Today, the bar is being raised: success is itself changing. Those are yesterday’s metrics of success — more importantly, maximizing good lets companies outperform on tomorrow’s measures of success.&lt;/p&gt;
&lt;p&gt;More and more, investors aren’t just looking for near-terms financial returns: they’re looking for financial returns *plus.* Why? Because the *plus* makes returns less risky, more defensible, and, the biggie, more meaningful. As the expectations of people, communities, society, and investors change, the definition of outperformance itself is changing.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Umair supports this with data from a number of research reports proving the need for companies to adapt their measures of performance, for the simple reason that people now demand a different kind of performance. Financial isn’t enough. Financial returns *plus* is necessary. And interestingly enough, as we get better at measuring the *plus*, the *plus* will disappear, because we’ll have developed new measures of business model success. Based on &lt;a href=&quot;http://blogs.hbr.org/haque/2009/03/ideals.html&quot;&gt;ideals&lt;/a&gt; or &lt;a href=&quot;http://blogs.hbr.org/haque/2010/05/from_business_models_to_better.html&quot;&gt;“betterness”&lt;/a&gt;, these &lt;a href=&quot;http://www.businessmodelalchemist.com/2010/02/ambition-building-business-models-that-matter.html&quot;&gt;business models will matter&lt;/a&gt;, and that’s why they’ll succeed.&lt;/p&gt;
&lt;p&gt;They’ll succeed because they’ll tap into &lt;a href=&quot;http://www.amazon.com/gp/product/0465019358?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=0465019358&quot;&gt;“The Power of Pull”&lt;/a&gt;, tap into the edges of their networks, bring the edge to the core, tap into the power of serendipity, and open themselves up to “that which cannot be completely measured today”.&lt;/p&gt;
&lt;p&gt;These business models will leverage the &lt;a href=&quot;http://edgeperspectives.typepad.com/edge_perspectives/2009/11/pursuing-passion.html&quot;&gt;passion&lt;/a&gt; of individuals, create &lt;a href=&quot;http://edgeperspectives.typepad.com/edge_perspectives/2010/02/shifting-identities-from-consumer-to-networked-creator.html&quot;&gt;networks&lt;/a&gt; and build &lt;a href=&quot;http://blogs.hbr.org/haque/2010/04/the_efficient_community_hypoth.html&quot;&gt;communities&lt;/a&gt;. They’ll provide ways for people to connect, to build, to contribute, to give. They’ll let employees be people. They’ll build &lt;a href=&quot;http://www.huffingtonpost.com/jeff-rosenthal/products-with-purpose-wil_b_437917.html&quot;&gt;products with a purpose&lt;/a&gt;. They’ll build companies with a purpose, with a &lt;a href=&quot;http://causecapitalism.com/why-your-company-should-have-a-social-mission/&quot;&gt;mission&lt;/a&gt; that is understood, supported and created by their employees, customers and fans.&lt;/p&gt;
&lt;p&gt;We won’t do it just because it’s socially responsible. We won’t do it because we’re in some utopian “post-consumer” era. We’ll do it because it’s strategically, economically and financially necessary. We’ll do it because these are the types of innovations that can be &lt;a href=&quot;http://montero.tumblr.com/post/159138812/a-comprehensive-survey-of-social-entrepreneurship&quot;&gt;disruptive and sustainable&lt;/a&gt; today. We’ll do it &lt;a href=&quot;https://taylordavidson.com/2010/01/18/is-an-ethical-edge-the-new-source-of-competitive-advantage/&quot;&gt;because&lt;/a&gt;…&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Rising hyperconnectivity and the increasingly publicly available trails of intentions and actions by individuals and corporations are creating the opportunity for an ethical edge to “pay” in a wider range of products, markets and industries.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;We’ll do it because information, stories, content and context scale easier, cheaper and faster than ever before. We’ll do it because companies will have to understand how to create and tell stories about their business, impact, relevance and &lt;a href=&quot;https://taylordavidson.com/2010/01/27/where-meaning-meets-business/&quot;&gt;meaning&lt;/a&gt; to stay competitive. We’ll do it because obfuscating the truth or hiding externalities will be an expensive, inefficient, suboptimal business strategy.&lt;/p&gt;
&lt;p&gt;We’ll do it not because it’s “social good”, but because it’s good business. And that’s the type of social entrepreneurship I care about.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Do Less</title>
    <link href="https://taylordavidson.com/2010/less/"/>
    <updated>2010-05-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/less/</id>
    <content type="html">&lt;p&gt;As I sit here scanning my email, full of requests and things to do for a wide variety of things, I keep hearing “Do less” run through my head stronger and clearer.&lt;/p&gt;
&lt;p&gt;Not “do less” in terms of do less stuff, but “do less” in terms of less variety, less switching, less activity, leading to more time on a smaller set of activities linked closer together, leading to more accomplishments and more meaning. Do less to do more.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Why we create without getting paid</title>
    <link href="https://taylordavidson.com/2010/create/"/>
    <updated>2010-06-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/create/</id>
    <content type="html">&lt;p&gt;Wired Magazine, &lt;a href=&quot;http://www.wired.com/magazine/2010/05/ff_pink_shirky/all/1&quot;&gt;Cognitive Surplus: The Great Spare-Time Revolution&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;[Daniel] Pink: We have a biological drive. We eat when we’re hungry, drink when we’re thirsty, have sex to satisfy our carnal urges. We also have a second drive—we respond to rewards and punishments in our environment. But what we’ve forgotten—and what the science shows—is that we also have a third drive. We do things because they’re interesting, because they’re engaging, because they’re the right things to do, because they contribute to the world. The problem is that, especially in our organizations, we stop at that second drive. We think the only reason people do productive things is to snag a carrot or avoid a stick. But that’s just not true. Our third drive—our intrinsic motivation—can be even more powerful.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Creating is fun. We can create and publish without any direct expense (it’s mostly free to blog, to share pictures, to create websites, etc.). It’s small, it’s easy. And we can do it without having to convince anyone to say yes. &lt;strong&gt;All we have to do is say yes to ourselves.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Thus, we do things, and share them, without expecting to get paid.&lt;/p&gt;
&lt;p&gt;Directly, and short-term, at least.&lt;/p&gt;
&lt;p&gt;Indirectly, longer-term, we know that following our passions and creating things we care about helps us get better and develop our skills. Sharing and publishing what we create helps us connect to kindred souls and establish our names and brands. Combined, we create real options: the right, but not the commitment, to undertake a further decision in the future. &lt;a href=&quot;https://taylordavidson.com/2009/07/27/test-today-to-invest-tomorrow-on-evaluating-investments-in-social-media/&quot;&gt;Real options have value&lt;/a&gt;, by creating the potential for us to turn these skills, connections and brands into something more meaningful and rewarding.&lt;/p&gt;
&lt;p&gt;Unexercised, these real options are merely opportunities: mere ideas and dreams of what we or our projects could become.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;But while it’s so easy to create real options, exercising them is often harder than we think.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Turning something we started for fun, or because we cared, into a money-making endeavor isn’t easy: turning on the built-in business model forces us to flip a switch, to reconsider our motivations, to make different decisions, to create processes, reports and structures that weren’t necessary when we just did things for fun. The small is easy, but we get rewarded (personally and financially) for the big.&lt;/p&gt;
&lt;p&gt;Flipping the switch is the hard way to get paid.&lt;/p&gt;
&lt;p&gt;Perhaps the key isn’t to flip the switch or change our motivations, but to exercise these options by building these activities into the other things we do, to &lt;a href=&quot;http://www.thecausemopolitan.com/meet-me-in-new-orleans/&quot;&gt;augment&lt;/a&gt; our lives and break down the silos we create between projects and sides of our lives.&lt;/p&gt;
&lt;p&gt;Link. Build on top of each other. Don’t throw away, but recycle and reuse. Shift lanes, not directions. Small things, done wisely, can add up to big.&lt;/p&gt;
&lt;p&gt;It’s surely more natural, more organic, more human.&lt;/p&gt;
&lt;p&gt;That’s how we turn what we did for free into something we do for money.&lt;/p&gt;
&lt;p&gt;Right?&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;Post inspired by Mike Masnick, &lt;a href=&quot;http://techdirt.com/articles/20100603/0311539672.shtml&quot;&gt;How Monetary Rewards Can Demotivate Creative Works&lt;/a&gt;, and by &lt;a href=&quot;http://inoveryourhead.net/&quot;&gt;Julien&lt;/a&gt;, because he’s so good at making me feel I need to write more. And thank you, &lt;a href=&quot;http://www.barrettgarese.com/&quot;&gt;Barrett&lt;/a&gt;, via &lt;a href=&quot;http://www.thecausemopolitan.com/&quot;&gt;Sloane&lt;/a&gt;, for bringing the idea top of mind.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>A great day</title>
    <link href="https://taylordavidson.com/2010/london/"/>
    <updated>2010-07-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/london/</id>
    <content type="html">&lt;p&gt;An old fav, me taking a picture, Kiarash looking up at Andrew taking the picture.  A great day.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The kids are alright.</title>
    <link href="https://taylordavidson.com/2010/the-kids-are-alright/"/>
    <updated>2010-12-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2010/the-kids-are-alright/</id>
    <content type="html">&lt;p&gt;Whenever I hear a new bit of news from a cross-sectional study about the differences between Baby Boomers and Generation Y, or Generation X and the Millennials, or any cross-generational comparisons, for that matter, I call bullshit.&lt;/p&gt;
&lt;p&gt;We often associate a difference between generations to be a generational shift, when it’s merely a reflection of the different goals, incentives and values that each generation faces at the different stages in their life.&lt;/p&gt;
&lt;p&gt;Situational differences are commonly misinterpreted as generational shifts.&lt;/p&gt;
&lt;p&gt;A real-life example? Lately we’ve heard a lot about the differences in how generations use email, noting that kids don’t use email anymore and have shifted to IM, Facebook, texting and other social networks (not to mention that kids communicate more by texting than by voice phone calls). We’ve seen many of these articles and studies, and one of the latest is a NY Times bit called “&lt;a href=&quot;http://bits.blogs.nytimes.com/2010/12/21/e-mails-big-demographic-split/&quot;&gt;E-Mail’s Big Demographic Split&lt;/a&gt;”.&lt;/p&gt;
&lt;p&gt;The data is overwhelming to support that kids don’t use email as much as 40 year olds. But is it because they are 15, or because they are different? But what did the 40 year olds do when they were 15? What would they have done if they had access to the same technology when they were 15? Will 15 year olds use email more as they move into the workplace and are forced to adapt to corporate policies for communication?&lt;/p&gt;
&lt;p&gt;So let’s ask: Is email dead? For kids today, yes. And possibly for all 15 year olds forever. The more nuanced answer: For 15 year olds, yes, but probably not as today’s 15 year olds become 40.&lt;/p&gt;
&lt;p&gt;People change over time. Our usage of technology changes over time, in response to our work, life situation, and cultural expectations as much as our access and use of new technologies.&lt;/p&gt;
&lt;p&gt;It’s common for us to jump up and down at new technology and cite the coming revolution. As Nicholas Carr said, “&lt;a href=&quot;http://www.roughtype.com/archives/2010/12/same_shit_diffe.php&quot;&gt;Same shit, different medium.&lt;/a&gt;” Agreeing with &lt;a href=&quot;http://www.amazon.com/gp/product/0521179440?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=0521179440&quot;&gt;Marshall Poe&lt;/a&gt;, Carr lays it true:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Whenever we come upon a wild new frontier, we jump up and down and say we’re going to restart history, and then we proceed to do exactly what we always do: build houses, shops, brothels, bars, gaming emporiums, churches.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;But here’s what Poe misses:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The problem with a high vantage point is that you can’t see the details, and if you stand there long enough you begin to believe that the details don’t matter. But the details do matter. The texture of our lives is determined not only by what we do but by how we do it.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Exactly.&lt;/p&gt;
&lt;p&gt;Studies about the death of email matter. But not in the way we typically interpret them.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities 2010</title>
    <link href="https://taylordavidson.com/2011/my-cities-2010/"/>
    <updated>2011-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/my-cities-2010/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2010/01/01/my-cities-2009/&quot;&gt;meme&lt;/a&gt;, below are my cities in 2010. As always, only cities where I spent a night count, the * means I visited multiple times on non-consecutive days, and the # in parentheses are the number of separate visits.&lt;/p&gt;
&lt;p&gt;As I said &lt;a href=&quot;https://taylordavidson.com/2010/01/01/my-cities-2009/&quot;&gt;last year&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Here’s to a 2010 filled with less cities, less travel and a better life; while the perfect city doesn’t exist, I’ve (slowly) realized that creating a home is about much more than the city itself. Universe, thank you.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;2010:&lt;/p&gt;
&lt;p&gt;New Orleans, LA *&lt;br&gt;
Jacksonville, FL&lt;br&gt;
Austin, TX&lt;br&gt;
Pittsburgh, PA * (3)&lt;br&gt;
Kalamazoo, MI&lt;br&gt;
Emerald Lake Hills, CA&lt;br&gt;
San Francisco, CA&lt;br&gt;
Knoxville, TN&lt;br&gt;
Luray, VA * (6)&lt;br&gt;
Dublin, Ireland&lt;br&gt;
Washington, DC * (2)&lt;br&gt;
Palm Springs, CA&lt;br&gt;
Chattanooga, TN&lt;br&gt;
Alexandria, VA&lt;br&gt;
Milford, CT&lt;br&gt;
High Falls, NY&lt;br&gt;
Brooklyn, NY *&lt;br&gt;
Kittery, ME&lt;br&gt;
New York, NY *&lt;br&gt;
I-59, AL&lt;br&gt;
Accra, Ghana * (3)&lt;br&gt;
Atorkor, Ghana&lt;br&gt;
Late Bosumtwi, Ghana&lt;br&gt;
Kumasi, Ghana&lt;br&gt;
Cape Coast, Ghana&lt;br&gt;
Hidden Valley, PA&lt;/p&gt;
&lt;p&gt;For comparison: my cities in &lt;a href=&quot;https://taylordavidson.com/2006/12/25/my-cities-2006/&quot;&gt;2006&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2008/01/04/my-cities-2007/&quot;&gt;2007&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2009/01/07/my-cities-2008/&quot;&gt;2008&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2010/01/01/my-cities-2009/&quot;&gt;2009&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;If that’s not enough, here are pictures of where I slept in &lt;a href=&quot;https://taylordavidson.com/sleep2008/index.html&quot;&gt;2008&lt;/a&gt; and &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157622946369038/&quot;&gt;2009&lt;/a&gt;. No bed pictures for 2010, but it will be back in 2011.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Bankers always maneuver faster than regulators (Facebook and Wall Street)</title>
    <link href="https://taylordavidson.com/2011/bankers-always-maneuver-faster-than-regulators-facebook-and-wall-street/"/>
    <updated>2011-01-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/bankers-always-maneuver-faster-than-regulators-facebook-and-wall-street/</id>
    <content type="html">&lt;p&gt;So, Facebook’s &lt;a href=&quot;http://dealbook.nytimes.com/2011/01/02/goldman-invests-in-facebook-at-50-billion-valuation/&quot;&gt;raised $500 million&lt;/a&gt; from Goldman Sachs (new investor) and Digital Sky Technologies (previous investor) at a valuation of $50 billion.&lt;/p&gt;
&lt;p&gt;Everyone is going to focus on &lt;a href=&quot;http://mashable.com/2011/01/03/what-will-facebook-do-with-all-that-money/&quot;&gt;how Facebook is going to spend the money&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;But much more interesting is &lt;strong&gt;how Facebook is raising the money&lt;/strong&gt;, because it’s a sign of major changes in private company financing.&lt;/p&gt;
&lt;p&gt;In the last couple years, many hot tech startups have raised significant funds from non-traditional sources (Russian and Saudi funds et. al.) and have opened up their shares for trading on secondary markets like Second Market. Secondary markets are good for liquidity, good options for employees to reallocate their wealth and sell shares, good for accredited investors to invest in companies that they would otherwise be locked out of.&lt;/p&gt;
&lt;p&gt;But there’s a bigger emerging trend here.&lt;/p&gt;
&lt;p&gt;Look at Groupon. Groupon &lt;a href=&quot;http://dealbook.nytimes.com/2010/12/30/groupon-attracts-new-investors-and-works-on-an-i-p-o/&quot;&gt;raised $950 million&lt;/a&gt; from Fidelity, T Rowe Price and Morgan Stanley after the rumoured Google bid didn’t go through.&lt;/p&gt;
&lt;p&gt;Then Facebook raised $450 million from Goldman Sachs, who also committed to raise an additional $1.5 billion from other investors through a special purpose vehicle.&lt;/p&gt;
&lt;p&gt;Here’s the real fun. Note this, &lt;a href=&quot;http://dealbook.nytimes.com/2011/01/02/goldman-invests-in-facebook-at-50-billion-valuation/&quot;&gt;from the NY Times&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The new investment comes as the Securities and Exchange Commission has begun an inquiry into the increasingly hot private market for shares in Internet companies, including Facebook, Twitter, the gaming site Zynga and LinkedIn, an online professional networking site. Some experts suggest the inquiry is focused on whether certain companies are improperly using the private market to get around public disclosure requirements.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Here’s the interesting bit:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In a rare move, Goldman is planning to create a “special purpose vehicle” to allow its high-net-worth clients to invest in Facebook, these people said. While the S.E.C. requires companies with more than 499 investors to disclose their financial results to the public, Goldman’s proposed special purpose vehicle may be able get around such a rule because it would be managed by Goldman and considered just one investor, even though it could conceivably be pooling investments from thousands of clients.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This is the wow. Wall Street has caught on to a new money maker. Derivatives are the &lt;a href=&quot;http://www.youtube.com/watch?v=FzrBurlJUNk&quot;&gt;new root of all evil&lt;/a&gt;, the housing market is in the pits, the middle class individual investor doesn’t have the available funds to pump money into the stock market in a down job market. But running on the trend of increasing consolidation of income and wealth in the US to the top 1% of the population, Wall Street is adjusting its business model. The mass public doesn’t trust Wall Street right now. But high-net-worth investors are willing to work with Wall Street because they understand it’s part of the game.&lt;/p&gt;
&lt;p&gt;Wall Street is targeting the people with the money (as always), with the new hot investment opportunity (as always).&lt;/p&gt;
&lt;p&gt;Remember, bankers always maneuver faster than regulators.&lt;/p&gt;
&lt;p&gt;What happens next?&lt;/p&gt;
&lt;p&gt;Will the accredited investor laws change? Will the regulations regarding secondary markets change?&lt;/p&gt;
&lt;p&gt;Who gets cut out from the money, who gets burned, and how do regulators respond?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Hardware is the new software. Entrepreneurs and investors, get on board.</title>
    <link href="https://taylordavidson.com/2011/hardware-is-the-new-software-entrepreneurs-and-investors-get-on-board/"/>
    <updated>2011-03-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/hardware-is-the-new-software-entrepreneurs-and-investors-get-on-board/</id>
    <content type="html">&lt;p&gt;Interesting to see three unrelated articles about manufacturing in Wired’s recent issues: &lt;a href=&quot;http://www.wired.com/magazine/2011/02/ff_madeinamerica/&quot;&gt;“Made in America: Small Businesses Buck the Offshoring Trend”&lt;/a&gt; and &lt;a href=&quot;http://www.wired.com/magazine/2010/01/ff_newrevolution/&quot;&gt;“In the Next Industrial Revolution, Atoms Are the New Bits”&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The basic premise of the first is that the decreasing cost benefits of outsourcing to China, combined with the problems of the long supply-chain and the difficulties in innovating and quickly launching new products to market, is decreasing the benefits of offshoring and bringing some small manufacturers back to the US.  For many small manufacturers the quality, control over IP, and flexibility can lead to higher per-unit profits even if the per-unit manufacturing cost is 50% higher.&lt;/p&gt;
&lt;p&gt;The second is about how the technology to invent, draft and build physical products is improving to make it increasingly possible for entrepreneurs to test and create physical products flexibly, quickly, and cost-effectively. One of the key technologies highlighted is 3D printing, which isn’t new, but is finally becoming inexpensive and practical enough for the masses to pay attention to it.&lt;/p&gt;
&lt;p&gt;Chris Anderson &lt;a href=&quot;http://www.wired.com/magazine/2010/01/ff_newrevolution/all/1&quot;&gt;glamorizes&lt;/a&gt; the trend a bit:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;If the past 10 years have been about discovering post-institutional social models on the Web, then the next 10 years will be about applying them to the real world.&lt;/p&gt;
&lt;p&gt;… Transformative change happens when industries democratize, when they’re ripped from the sole domain of companies, governments, and other institutions and handed over to regular folks. The Internet democratized publishing, broadcasting, and communications, and the consequence was a massive increase in the range of both participation and participants in everything digital — the long tail of bits.&lt;/p&gt;
&lt;p&gt;Now the same is happening to manufacturing — the long tail of things.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;The opportunities for the hardware entrepreneur have never been better.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Granted, obstacles exist: hardware businesses have a range of functions and responsibilities that software businesses simply don’t have. Fulfillment, stocking, customer service, etc., all of these are competencies that most software companies have never had to address in the same way.  Designing and manufacturing are getting easier, but the rest of the functions still require a lot of work for entrepreneurs to manage growth.&lt;/p&gt;
&lt;p&gt;Managing scaling will be one of the most difficult problems for the hardware entrepreneur.  But on the flip side, it’s also an opportunity for entrepreneurs to build the outsourced platforms and systems for hardware entrepreneurs to use.  Blogging didn’t take off until WordPress, Blogger, TypePad and the like created the platforms for bloggers to start a blog simply, quickly, for free.  Companies like &lt;a href=&quot;http://www.appmakr.com/&quot;&gt;Appmakr&lt;/a&gt; will soon make it incredibly simple for anyone to make mobile apps.&lt;/p&gt;
&lt;p&gt;Hardware entrepreneurship will be the same.  The first companies to build the combination of free product development software and easy “upload and build” outsourced hardware manufacturing line will make it easy for anyone to make physical products.  Hardware entrepreneurship has it’s own brand of difficulties, but they are risks that entrepreneurs and venture capitalists will learn to take.&lt;/p&gt;
&lt;p&gt;The eventual winners? The platforms, the mass hit products, the successful niche products in the long tail, and the investors that bet on them. As always.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Missing Loop in Health Hacking</title>
    <link href="https://taylordavidson.com/2011/the-missing-loop-in-health-hacking/"/>
    <updated>2011-03-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/the-missing-loop-in-health-hacking/</id>
    <content type="html">&lt;p&gt;One thing I love about Ross Hill’s &lt;a href=&quot;http://letter.ly/rosshill&quot;&gt;letter.ly newsletter&lt;/a&gt; are his reports about technology and ideas he finds interesting and the “next step” implications of them. Thus, I wanted to follow his example and report out on something I’ve been testing out for a bit.&lt;/p&gt;
&lt;p&gt;I’ve been spending a lot of time around a mixture of health hacking technology; for example, I wear my &lt;a href=&quot;http://www.fitbit.com/&quot;&gt;Fitbit&lt;/a&gt; with me everywhere, I’ve been playing &lt;a href=&quot;http://healthmonth.com/&quot;&gt;Health Month&lt;/a&gt; the last 2 months, I’m currently using &lt;a href=&quot;http://www.fitocracy.com/&quot;&gt;Fitocracy&lt;/a&gt; to log my exercise for the next 60 days (part of a little &lt;a href=&quot;http://60tosexy.tumblr.com/&quot;&gt;competition&lt;/a&gt;), and I used to use &lt;a href=&quot;http://www.dailymile.com/&quot;&gt;Daily Mile&lt;/a&gt; to log my runs (and might go back to using when I return to running this spring). In addition, Nicholas has taught me a lot about fitness competitions through conversations about his company &lt;a href=&quot;http://www.fitfeud.com/&quot;&gt;FitFeud&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;And there are a ton of other health hacking companies, apps and books out there: &lt;a href=&quot;http://runkeeper.com/&quot;&gt;RunKeeper&lt;/a&gt;, the &lt;a href=&quot;http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/what_is_nike_plus&quot;&gt;NIke &lt;/a&gt; apps, tech and community, the Phillips &lt;a href=&quot;http://www.directlife.philips.com/&quot;&gt;DirectLife&lt;/a&gt;, the Nike Training Club &lt;a href=&quot;http://mashable.com/2010/12/06/nike-training-club-iphone/&quot;&gt;iPhone app&lt;/a&gt; (found by &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;Sloane&lt;/a&gt;), Tim Ferris’s book &lt;a href=&quot;http://www.amazon.com/gp/product/030746363X?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=030746363X&quot;&gt;“4-Hour Body”&lt;/a&gt;, and many more I haven’t seen yet.&lt;/p&gt;
&lt;p&gt;But they are all lacking something. &lt;strong&gt;I want to love these apps more than I actually do.&lt;/strong&gt;  Why?&lt;/p&gt;
&lt;p&gt;What do health hack apps have to have?&lt;/p&gt;
&lt;h2&gt;Tracking&lt;/h2&gt;
&lt;p&gt;Tracking has to be easy.  Best of all are the devices or apps we wear that track our movements automatically, like the Fitbit.  But there’s so much extra information out there that we could be tracking about our health, and the UIs for these tracking apps has to be very easy, and have to incent us to complete them.&lt;/p&gt;
&lt;p&gt;Health Month gets me to track certain information about me because the game interactions makes me &lt;em&gt;want&lt;/em&gt; to record the information.&lt;/p&gt;
&lt;p&gt;Fitbit can store a tremendous amount of information, but the design of their dashboard creates this immediate guilt that you’re not inputting a ton of information, so we recoil in guilt and don’t enter everything. Not the intent of the design, of course.&lt;/p&gt;
&lt;p&gt;How do we track the rest of what we do?  How can we easily track what we eat, for example?  Inputting what we eat, with the proper portion sizes, is a chore.  I wonder who will use Foodspotting’s API to process pictures of what we eat for health hacking reasons, providing a real reason for us to take pictures of what we eat.&lt;/p&gt;
&lt;h2&gt;Social (sharing, benchmarking, competition, social reinforcement).&lt;/h2&gt;
&lt;p&gt;Provide people a way to share how awesome they are, and they’ll do it.  Health hacking apps must have some way for people to share their health successes and failures.&lt;/p&gt;
&lt;p&gt;Benchmarking us against others (friends, peer groups, colleagues, etc.) is another key component; even if it’s not a competition, let us know how we compare.&lt;/p&gt;
&lt;p&gt;People ask me all the time if wearing the Fitbit makes me change my behavior.  My answer is usually “Yes, but…”, and here’s why: I don’t change my behavior because of what the Fitbit &lt;em&gt;tells me about me&lt;/em&gt;, I change because of what other people’s Fitbits &lt;em&gt;tell me about them&lt;/em&gt;.  It’s the social competition, formal or informal, that affects me.  No, it’s not a competition.  But a nudge can be enough.&lt;/p&gt;
&lt;p&gt;Competition and social reinforcement is the next step.  We all know it’s hard to change.  Intentions don’t become actions at scale until you introduce a social reinforcement component. There’s a reason gamification is a hot buzzword of startups today, and it’s not because we like games for the sake of games, but because the social design of a product is an increasingly important part of the product development stack. In a world where the tech is easy, the social is still hard.&lt;/p&gt;
&lt;h2&gt;Feedback&lt;/h2&gt;
&lt;p&gt;“If I do x, then y happens.”  Understanding the impact of our actions is the only way we’ll change.  This is the critical part of the loop: tracking data without being able to understand it’s impact misses the value in tracking data.&lt;/p&gt;
&lt;p&gt;Each of the health hack apps I’ve seen misses one or more parts in this loop.&lt;/p&gt;
&lt;p&gt;What’s the big opportunity? APIs, to start.  Fitbit just released their read API, and Health Month just started integrating FitBit stats into the game. The lesson we’ve learned from big data is that if you’re not going to create the entire loop, then you need to create a way for the other participants in the loop to get involved.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;All of these health hack apps are data silos right now.&lt;/strong&gt; Some are moving the right way, but we won’t see mass adoption until these different tracking devices, competitions and training apps can be aggregated in different ways for different people.&lt;/p&gt;
&lt;p&gt;Today’s product and community diversity is a sign of immature products and value propositions, but tomorrow’s diversity will be a sign of competitive differentiation. And once we get there, then I’ll start truly loving health hack apps.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Information, Intelligence, and Wisdom. There&#39;s a business in every part of the stack.</title>
    <link href="https://taylordavidson.com/2011/information-intelligence-wisdom/"/>
    <updated>2011-04-27T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/information-intelligence-wisdom/</id>
    <content type="html">&lt;p&gt;A couple weeks ago I &lt;a href=&quot;http://twitter.com/tdavidson/status/50610639160360960&quot;&gt;tweeted&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote class=&quot;twitter-tweet&quot;&gt;&lt;p&gt;Information -&amp;gt; Intelligence -&amp;gt; Wisdom. There&#39;s a business in every part of the stack, just remember it&#39;s a stack. &lt;a href=&quot;https://twitter.com/search/%23bigdataconf&quot;&gt;#bigdataconf&lt;/a&gt; /cc @&lt;a href=&quot;https://twitter.com/rizzn&quot;&gt;rizzn&lt;/a&gt;&lt;/p&gt;&amp;mdash; Taylor Davidson (@tdavidson) &lt;a href=&quot;https://twitter.com/tdavidson/status/50610639160360960&quot;&gt;March 23, 2011&lt;/a&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; src=&quot;https://platform.twitter.com/widgets.js&quot; charset=&quot;utf-8&quot;&gt;&lt;/script&gt;
&lt;p&gt;Here’s what I meant by that.&lt;/p&gt;
&lt;p&gt;Information, intelligence and wisdom are not the same, but they feed into each other. For the sake of a simplistic discussion, let’s think of these three areas like this:&lt;/p&gt;
&lt;p&gt;Information = data&lt;br&gt;
Intelligence = insights drawn from data through analytics and algorithms, a combination of pure qualitative number-crunching and qualitative thinking&lt;br&gt;
Wisdom = combining data and insights into a broader view (over time, industries, areas, etc.)&lt;/p&gt;
&lt;p&gt;“Big data” is a tremendously popular buzzword at the moment in the web world, and many entrepreneurs and investors are making big bets on big data (including, in a way, me) A common thought I heard at GigaOm’s Structure 2011 conference in NYC a couple months ago was that few people truly understood what big data meant, or how “big” is big. But to a degree, it &lt;a href=&quot;http://www.betabeat.com/2011/04/11/taylor-davidson-talks-about-why-vcs-regret-that-make-up-investment/&quot;&gt;doesn’t matter&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We’ll always need better ways to manage data and turn information into intelligence and wisdom. “Big data” isn’t new: the equilibrium level of “big” changed throughout the years, constantly changing our notion of what’s “big”. More importantly, the basic challenges of developing better ways to make better, easier, faster and cheaper decisions is constantly changing. Rather than investing in “big data”, I’d rather invest in “big wisdom”.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2&gt;Four points about the data value chain&lt;/h2&gt;
&lt;p&gt;The data value chain isn’t static because the distribution of value changes over time as different data stores become available over time. As data becomes more available and easier to process, intelligence becomes relatively more important and a bigger driver of value in the chain. As intelligence becomes easier to create, more and more value is derived from wisdom, from the insight-driven actions taken with data.&lt;/p&gt;
&lt;p&gt;The data value chain differs across industries. It’s very hard to get certain types of data, and very hard to get others. Take a look at traditionally-inefficient industries, and you’ll typically see information asymmetries at the root of the inefficiency. When one person holds power over a bit of data, they hold a bit of market power over other participants, and it’s traditionally in their best interest to hold onto that data as much as possible. Data can be a great source of &lt;a href=&quot;http://en.wikipedia.org/wiki/Economic_rent&quot;&gt;economic rent&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The data value chain builds on itself. Wisdom is impossible without intelligence. Intelligence is impossible without information. Each one feeds into the other, in a stack reminiscent of the software stack. As much as building each part of this stack can create value, building better, easier, and cheaper ways to link these parts together are enormous opportunities for value and profit creation.&lt;/p&gt;
&lt;p&gt;Thus, we can act on data, we can act on intelligence, we can act on wisdom. But wisdom is the most powerful and enduring source of value-creation. The difficulty: &lt;a href=&quot;https://taylordavidson.com/2009/08/21/value-of-knowledge/&quot;&gt;wisdom is hard to scale&lt;/a&gt;, and even harder to value. The real challenge isn’t in finding the most important bits of information, but customizing it to the individual level to reduce the transaction costs of integrating knowledge. In practical terms? How easy is it for you to give solid advice to a client without taking the time and effort to truly understand their situation? And how easy is it for the client to understand the value of the “black box” of your wisdom before they receive and implement your advice?&lt;/p&gt;
&lt;p&gt;##What does this mean for business people?&lt;br&gt;
There’s a business in every part of the stack. And, in large enough industries with large enough transaction costs, there’s a business in a) translating information -&amp;gt; intelligence and b) translating intelligence -&amp;gt; wisdom.&lt;/p&gt;
&lt;p&gt;We all understand the value of aggregating, structuring, organizing and providing access to big data. It’s been the foundation of many businesses for years. Think of all the data providers out there tracking and selling data about who we are, what we do, what we buy, which websites we visit, etc. Examples abound.&lt;/p&gt;
&lt;p&gt;The next step, intelligence, tends to be a core competence of a business rather than a business itself. Companies use data to derive insights and make decisions every day. What we see on the web, in what we read, in what we see on TV, every day, is targeted to us based on what a company thinks they know about us. This is a big part of what most of us do at work every day.&lt;/p&gt;
&lt;p&gt;What businesses are based on wisdom? Strategy consultants are wisdom businesses, but they highlight a problem: wisdom businesses tend to be services rather than products. My biggest wonder right now: can a company create a productized-wisdom business?&lt;/p&gt;
&lt;p&gt;And, which area of data / intelligence / wisdom in which industry is the biggest startup / investment opportunity right now?&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;In short: Data is great. Analytics are great. But the applications of data are even better.&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Sidenote&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Infographics. During a conversation among very smart people today, we declared our love for infographics for how they make data so easy to digest, understand, and act on. Infographics are traditionally very hard to do right, which isn’t surprising: translating data -&amp;gt; intelligence -&amp;gt; wisdom is hard, and can be the base of a business. &lt;a href=&quot;http://jess3.com/&quot;&gt;JESS3&lt;/a&gt;, for example, is an agency that has built their business on creating data visualizations.&lt;/p&gt;
&lt;p&gt;The thought: is it possible to turn the infographic creation process into a product? Take the example of &lt;a href=&quot;http://visual.ly/&quot;&gt;Visually&lt;/a&gt;, a company that is working to create an easy way to create and share data visualizations (i.e. infographics). Will it work? Don’t know. But it’s an area someone, someday, will solve.&lt;/p&gt;
&lt;p&gt;–&lt;/p&gt;
&lt;p&gt;Related: Interesting thoughts on facts, noise, data and information by &lt;a href=&quot;http://igniter.com/post40&quot;&gt;Michael Lewkowitz&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Coffee</title>
    <link href="https://taylordavidson.com/2011/coffee/"/>
    <updated>2011-06-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/coffee/</id>
    <content type="html">&lt;p&gt;From the days of spending a Sunday simply reading the Times.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Can OpenPhoto unbundle the photo industry?</title>
    <link href="https://taylordavidson.com/2011/openphoto/"/>
    <updated>2011-06-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/openphoto/</id>
    <content type="html">&lt;p&gt;Yesterday (June 20) I heard about &lt;a href=&quot;http://openphoto.me/&quot;&gt;OpenPhoto&lt;/a&gt;, a project to build an open-source photo storage and sharing service currently &lt;a href=&quot;http://www.kickstarter.com/projects/jmathai/openphoto-a-photo-service-for-your-s3-or-dropbox-a&quot;&gt;looking for funding&lt;/a&gt; on Kickstarter.&lt;/p&gt;
&lt;p&gt;Love for a couple of reasons:&lt;/p&gt;
&lt;h2&gt;The unbundled photo industry&lt;/h2&gt;
&lt;p&gt;I’ve had a vision for an unbundled photography industry for awhile (first wrote about it in &lt;a href=&quot;https://taylordavidson.com/2008/10/20/the-stock-photography-industry-needs-to-be-unbundled/&quot;&gt;October 2008&lt;/a&gt;, followed up in &lt;a href=&quot;https://taylordavidson.com/2009/06/23/unbundling-photography-industry/&quot;&gt;June 2009&lt;/a&gt;). The vision was / is pretty simple: an open-source platform to allow photographers to create and own their distribution platforms, with the role of the photo agencies separated to focus on market-making. If OpenPhoto works, then it opens up a range of opportunities in the &lt;a href=&quot;https://taylordavidson.com/2009/06/23/unbundling-photography-industry/&quot;&gt;rest of the stack&lt;/a&gt; for innovative companies in the photography industry. OpenPhoto is the base for a variety of meta-layers to be built. Just like WordPress.&lt;/p&gt;
&lt;h2&gt;Funding from the crowd&lt;/h2&gt;
&lt;p&gt;OpenPhoto is yet another example of people finding funding for potential businesses from the crowd (first written about in this letter in March, &lt;a href=&quot;https://taylordavidson.com/2011/04/03/kickstarter-fundraising/&quot;&gt;shared here&lt;/a&gt; to the public in April). Whether you find funding from &lt;a href=&quot;http://www.avc.com/a_vc/2011/06/financing-options-customers.html&quot;&gt;customers&lt;/a&gt;, VCs, or a wide range of &lt;a href=&quot;https://taylordavidson.com/2011/05/17/how-to-choose-an-incubator/&quot;&gt;other options&lt;/a&gt;, there’s never been a better time for people from all over the world to connect over shared interests to find, build, support, and fund new ideas.&lt;/p&gt;
&lt;p&gt;Whether OpenPhoto finds funding or unbundles the photo industry is yet to be seen, but it’s yet another signal of where innovation is trending. Now let’s see what &lt;a href=&quot;http://www.kickstarter.com/projects/jmathai/openphoto-a-photo-service-for-your-s3-or-dropbox-a&quot;&gt;the market&lt;/a&gt; says. Rock on, &lt;a href=&quot;http://twitter.com/jmathai&quot;&gt;Jaisen&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;–&lt;/p&gt;
&lt;p&gt;Updated: Featured &lt;a href=&quot;http://techcrunch.com/2011/06/29/former-yahoo-engineer-quits-to-build-a-flickr-killer-on-kickstarter/&quot;&gt;on TechCrunch&lt;/a&gt; today.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Dear Sir</title>
    <link href="https://taylordavidson.com/2011/dear-sir/"/>
    <updated>2011-07-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/dear-sir/</id>
    <content type="html">&lt;p&gt;If you’ve walked through Washington Square Park in NYC, you’ve probably seen &lt;a href=&quot;https://nyportraits.blogspot.com/2010/10/bird-man-washington-square-park.html&quot;&gt;the man who feeds the pigeons as they climb all over him&lt;/a&gt;. You’ve seen him, and he’s probably made you feel and think a variety of things.&lt;/p&gt;
&lt;p&gt;This morning I saw a woman write a note on the ground where the man always sits, telling him what she thinks about him.&lt;/p&gt;
&lt;p&gt;“Honestly, I think you’re lovely.”&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The real challenges technology companies face today are human, not technical.</title>
    <link href="https://taylordavidson.com/2011/human-technical/"/>
    <updated>2011-08-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/human-technical/</id>
    <content type="html">&lt;p&gt;From Founders Fund’s manifesto explaining their investment thesis, &lt;a href=&quot;http://www.foundersfund.com/the-future&quot;&gt;What Happened to the Future&lt;/a&gt;?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In the late 1990s, venture portfolios began to reflect a different sort of future. Some firms still supported transformational technologies (e.g., search, mobility), but venture investing shifted away from funding transformational companies and toward companies that solved incremental problems or even fake problems (e.g., having &lt;a href=&quot;http://kozmo.com/&quot;&gt;Kozmo.com&lt;/a&gt; messenger Kit-Kats to the office).&lt;/p&gt;
&lt;p&gt;… &lt;strong&gt;We believe that the shift away from backing transformational technologies and toward more cynical, incrementalist investments broke venture capital.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;… What venture backed changed and that is why returns changed as well.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I would argue the shift in “what venture backed” and “why returns changed” is a natural part of the cycle, rather than an indictment of short-sighted or incrementalist venture capitalists. We’re still working on absorbing the big structural changes created by transformational technologies of the Internet and mobile telecommunications. Today’s small innovations, fake problems and &lt;a href=&quot;https://taylordavidson.com/2011/08/01/invest-trivial-startups-acquhires/&quot;&gt;trivial startups&lt;/a&gt; are a key part of the process to absorbing big technological changes: small innovations disseminate new ideas and create waves of little disruptions throughout a wider range of industries, cultures, niches and use-cases  (i.e. a dating site for every ethnicity, religion and country) until we reach cultural and economic saturation.&lt;/p&gt;
&lt;p&gt;And at saturation (cultural and economic), the world of a million startups collapses into a thousand big companies as they hit the reality of a &lt;a href=&quot;http://www.amazon.com/gp/product/0525952713/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=217145&amp;amp;creative=399373&amp;amp;creativeASIN=0525952713&quot;&gt;technological plateau&lt;/a&gt; like hitting the Death Star’s &lt;a href=&quot;http://starwars.wikia.com/wiki/Death_Star_II&quot;&gt;energy shield&lt;/a&gt;. And oddly, all those features and small business models that made no sense on their own suddenly make sense once they’re combined. That’s how innovation happens today.&lt;/p&gt;
&lt;p&gt;And that’s when the next big technological innovation happens. If you are Founders Fund, that’s what you’re investing in.&lt;/p&gt;
&lt;p&gt;But in the meantime, there are still lots of problems to solve. &lt;strong&gt;And they aren’t technological problems, but human problems.&lt;/strong&gt;&lt;/p&gt;
&lt;h2&gt;Consider Airbnb.&lt;/h2&gt;
&lt;p&gt;Consider Airbnb. What happened to Airbnb is not a problem that can be solved simply by a better algorithm or better technology, because it’s a cultural problem.&lt;/p&gt;
&lt;p&gt;The believers and early-adopters use Airbnb with a heightened understanding of the context of their impact on collaborative consumption; the late adopters use Airbnb because it’s cheaper than a hotel room. The ethos disseminates slower than the technology. And that’s natural, but it’s also why communities and social technologies struggle as they grow. Some work through their struggles and grow unchecked because their network effects and core product are so strong (i.e. Facebook), but many never make it through the cultural chasm (i.e. MySpace). Technology scaled faster than culture.&lt;/p&gt;
&lt;h2&gt;Consider the economic collapse of 2008.&lt;/h2&gt;
&lt;p&gt;Or consider the economic collapse of 2008. The problem of unchecked derivatives and subprime mortgages weren’t problems of not enough information, but too much information. Companies disclosed mountains of data on their derivative positions, but nobody could properly evaluate the positions and inherent risks. The data was there, but we ignored it because it wasn’t possible for us to process. We all assumed someone else was doing the analysis. Technology changed faster than government regulation.&lt;/p&gt;
&lt;h2&gt;Consider the debt ceiling debacle and the jobless recovery.&lt;/h2&gt;
&lt;p&gt;Think about the recent debt ceiling debacle and the range of analyses about the “jobless recovery”: the real cause is the &lt;a href=&quot;http://sociology.ucsc.edu/whorulesamerica/power/wealth.html&quot;&gt;rising concentration of income&lt;/a&gt; and power inequality in the US. &lt;a href=&quot;http://www.nytimes.com/2011/08/07/opinion/sunday/what-happened-to-obamas-passion.html?_r=1&amp;amp;hpw=&amp;amp;pagewanted=all&quot;&gt;What’s happened&lt;/a&gt;?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;After a great technological revolution or a major economic transition, as when America changed from a nation of farmers to an urban industrial one, there is often a period of great concentration of wealth, and with it, a concentration of power in the wealthy. That’s what we saw in 1928, and that’s what we see today.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Still wonder why we’re stuck in a jobless recovery?  Or wonder why we’re debating about &lt;a href=&quot;http://www.amazon.com/gp/product/0307886522/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=217145&amp;amp;creative=399373&amp;amp;creativeASIN=0307886522&quot;&gt;the future of the middle class&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;Technology and government created a winner-take-all society. The problem of wealth and power inequality is a problem that was created because technology created deep structural changes in how business works that culture, government and legal systems haven’t caught up to yet. That’s what happens after periods of great technological revolution. Technology scaled faster than regulation, culture and our systems of governing.&lt;/p&gt;
&lt;h2&gt;The route forward&lt;/h2&gt;
&lt;p&gt;But the route forward isn’t simply to tackle bigger, harder, more complex technological challenges. It’s to tackle bigger, harder, more complex human infrastructural challenges with the technology at hand.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2010/05/17/doing-good-is-good-business/&quot;&gt;Once we do&lt;/a&gt;, and once the impact of the big innovations have disseminated throughout the slowest-to-change institutions, then we’ll be able to break through the technological plateau.&lt;/p&gt;
&lt;p&gt;What’s left to change? Everything largely untouched by the last technological revolution. How we educate people. How we govern. How our legal system works. How we &lt;a href=&quot;http://www.wired.com/magazine/2010/11/ff_311_new_york/all/1&quot;&gt;operate cities&lt;/a&gt;, build roads, &lt;a href=&quot;http://bryce.vc/post/7886836186/startup-america-by-stopping-the-it-cartel&quot;&gt;manage infrastructures&lt;/a&gt;. And how we run and operate all systems that we created before the Internet came around. We have the technology at hand to solve these problems, we just need to apply it better.&lt;/p&gt;
&lt;p&gt;I bet Founders Fund knows this, btw. Wonder why Peter Thiel (Managing Partner of Founders Fund) has been such an advocate of &lt;a href=&quot;http://techcrunch.com/2011/04/10/peter-thiel-were-in-a-bubble-and-its-not-the-internet-its-higher-education/&quot;&gt;upending higher education&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;Wild ideas, trivial startups and fake problems have an &lt;a href=&quot;https://taylordavidson.com/2011/08/01/invest-trivial-startups-acquhires/&quot;&gt;important role&lt;/a&gt; to play in the technology absorption process. Let’s just be intellectually honest about the role they play: they are a means to an end, not the end themselves.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Facebook&#39;s potential Adsense competitor</title>
    <link href="https://taylordavidson.com/2011/facebook-adsense/"/>
    <updated>2011-09-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/facebook-adsense/</id>
    <content type="html">&lt;p&gt;Darren Herman wrote a &lt;a href=&quot;http://www.darrenherman.com/2011/09/14/ycombinator-ad-innovation-conference-keynote-breakdown/&quot;&gt;great summary&lt;/a&gt; of Paul Graham’s keynote at the Y Combinator &lt;a href=&quot;http://adinnovationconference.com/&quot;&gt;Ad Innovation Conference&lt;/a&gt; that we attended earlier this week. The increasing availability of data was an underlying theme that shown and caught our eyes, ears and minds; harnessing big data for advertising and marketing is a key component of kbs p Ventures’ &lt;a href=&quot;http://kbsp.vc/philosophy.html&quot;&gt;investment thesis&lt;/a&gt;. Let’s think about one key point Paul mentioned:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Assuming you knew everything about someone, what ad would you create and serve for them?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Consider the Facebook &lt;a href=&quot;https://developers.facebook.com/docs/reference/ads-api/&quot;&gt;Ads API&lt;/a&gt; and the Facebook &lt;a href=&quot;https://developers.facebook.com/marketingapis/&quot;&gt;Marketing API program&lt;/a&gt;. At the moment, they allow approved businesses and agencies to build and use custom tools to create, manage, and measure ads on Facebook.&lt;/p&gt;
&lt;p&gt;Now, imagine a future where Facebook creates a competitor to Google’s Adsense based on the &lt;a href=&quot;https://developers.facebook.com/docs/reference/api/&quot;&gt;Graph API&lt;/a&gt;, allowing anyone to embed FB social data-powered ads on any website, utilizing a person’s logged-in state to deliver the same kind of relevant, targeted ads based on social data that you see on Facebook, with any sensitive personally-identifiable information scrubbed away.&lt;/p&gt;
&lt;p&gt;Now imagine the same thing for Twitter, LinkedIn, Instagram &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2011/facebook-adsense/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;, Stumbleupon, Tumblr, et. al, for both their own individual Ads APIs harnessing the rich social, geo, content and intent data embedded in each service, used for targeting, social proof, and many more rich interactions that ad networks, publishers, agencies, brands and startups haven’t even begun to think about yet.&lt;/p&gt;
&lt;p&gt;And with all that social data for ads available, an aggregator normalizer of all social data for ads available via APIs would be an immediate business opportunity and a key partner for innovative publishers and networks.&lt;/p&gt;
&lt;p&gt;At YC, Paul pushed us to think about a “world where more stuff is known by more people”, and how disruptive that simple frame for thought and action can be for any industry. And that’s especially true in advertising.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Might not be obvious, but definitely powerful. Imagine if Instagram could parse the context in the images to figure out what you liked to take pictures of, where you took pictures, and what pictures you liked? Why wouldn’t you use that for individualized, targeted creative customization? &lt;a href=&quot;https://taylordavidson.com/2011/facebook-adsense/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>The bubble is already here, it&#39;s just not very evenly distributed.</title>
    <link href="https://taylordavidson.com/2011/the-bubble-is-already-here-its-just-not-very-evenly-distributed/"/>
    <updated>2011-09-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/the-bubble-is-already-here-its-just-not-very-evenly-distributed/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://bits.blogs.nytimes.com/2011/09/13/at-techcrunch-conference-gossip-and-talk-of-a-bubble/&quot;&gt;At TechCrunch Conference, Talk of a Bubble&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;John Exley, a 22-year-old marketing coordinator, talked about the state of technology with the effervescence of a lottery winner. “It’s electric!” Mr. Exley gleefully proclaimed. “I think we’re only in the beginning of what’s possible with social and mobile and the start-up scene.”&lt;/p&gt;
&lt;p&gt;“My bet is there will be a small downturn but it will pick right back up,” Mr. Exley said. “I don’t think it’ll be anything like what I read about happening when I was 9 years old.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;No, it won’t be anything like what happened; it will be entirely different, but exactly the same.&lt;/p&gt;
&lt;p&gt;Bubbles happen, but they happen for entirely different reasons every time. As I noted in a recent post,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;There is no one, single “bubble”; there are many small, narrow bubbles across a variety of segments. There are many bubbles of interest, activity and value creation in technology and startups across a variety of industries and communities, and probably many mispriced assets as a result. But technology is far too diverse today for there to be any single, all-encompassing bubble.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Unless you want to define and point out specific areas of misplaced attention and mispriced assets among edtech, adtech, cleantech, agtech, socialtech, greentech, govtech, foodtech, familytech, etc., the talk about a bubble is meaningless.&lt;/p&gt;
&lt;p&gt;The bubble is already here – &lt;a href=&quot;http://en.wikiquote.org/wiki/William_Gibson&quot;&gt;it’s just not very evenly distributed&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;And for anyone with the strategy, vision, focus, confidence, patience, and ability to navigate the uneven distribution, it’s an amazing opportunity.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How to start charging for what you make</title>
    <link href="https://taylordavidson.com/2011/how-to-start-charging-for-what-you-make/"/>
    <updated>2011-11-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/how-to-start-charging-for-what-you-make/</id>
    <content type="html">&lt;p&gt;We’re all here today to talk about taking our passions to create big ideas to release to the world. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2011/how-to-start-charging-for-what-you-make/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; &lt;a href=&quot;http://andrewhy.de/jake-nickel-never-stop-making/&quot;&gt;Making stuff&lt;/a&gt; is easy and important; it’s hard to start to get yourself over the hurdle, to get over the fear of putting yourself out there, but it’s important to do it: making stuff because you can and because you want to can lead to great things.&lt;/p&gt;
&lt;p&gt;Just as making stuff is easy and important, so is charging for it.&lt;/p&gt;
&lt;p&gt;Here’s a couple key things to keep in mind when charging for what you make.&lt;/p&gt;
&lt;h2&gt;The biggest barrier to charging is cultural, not technical.&lt;/h2&gt;
&lt;p&gt;The technological tools to create and share are abundant, easy to learn, and incredibly inexpensive. The tools to charge are surprisingly similarly abundant, easy to learn, and amazingly inexpensive. Start by thinking about what you do and what you want to get paid for: want to get paid for consulting? Put yourself on the web, use social media to share and promote what you do, use free tools to collaborate and communicate, and get paid using simple time, expense, and invoicing tools, and use PayPal, Amazon Payments, &lt;a href=&quot;http://authorize.net/&quot;&gt;Authorize.net&lt;/a&gt; or others to process payments. Want to get paid for writing? Release an ebook or write a [paid newsletter][2]. Want to sell what you make? Launch a store using Etsy, Shopify or &lt;a href=&quot;http://www.e-junkie.com/?r=150526&quot;&gt;E-junkie&lt;/a&gt; and start selling immediately. Want to get paid for developing software applications? Create and release an app, sell it on the App Store. Want to share your skills? Teach a class on &lt;a href=&quot;http://www.skillshare.com/Financial-Modeling-for-Entrepreneurs/334626772&quot;&gt;Skillshare&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;In each of those cases, you can get started creating and charging simply by saying yes to yourself. You don’t need anyone to verify you (mostly) before you can start charging. Let the marketplace “verify” you by paying you.&lt;/p&gt;
&lt;p&gt;Yes, it’s hard to get people to pay for things, but it’s not that simple. The culture around paying for things is hard to understand. So let’s dig into that.&lt;/p&gt;
&lt;h2&gt;There’s a difference between fans, users, customers, and patrons, and each should be treated differently.&lt;/h2&gt;
&lt;p&gt;Customers pay you, so it’s important to understand how they are using your product and what they are saying about it. But they’re not the only segment that matters.&lt;/p&gt;
&lt;p&gt;Fans may not use or pay you: but they are key to spreading the message.&lt;/p&gt;
&lt;p&gt;Users may not pay you, but they are key to spreading the message and important for helping you understand how people use your product. Users create an enormous amount of valuable data about how your product works, and they help you figure out the points most valuable for users and customers.&lt;/p&gt;
&lt;p&gt;Patrons may not use your products, but they will pay (or donate) to support you because they believe in what you’re making or doing.&lt;/p&gt;
&lt;p&gt;Each segment has it’s own characteristics and needs, and the key isn’t necessarily to convert each segment to paying, but to leverage each segment in their own way.&lt;/p&gt;
&lt;h2&gt;You have to make it obvious, clear, easy to understand, easy to spread, easy to believe in.&lt;/h2&gt;
&lt;p&gt;The biggest barriers to charging for something isn’t technical: it’s cultural. But it’s not about how difficult it is to get people to pay: the real problem is creating something valuable enough to get people to pay for, finding those people, and making it easy for people to believe in the product and pay for it.&lt;/p&gt;
&lt;p&gt;How?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Have something to support, have something to spread, have something to charge for, have a way to donate. You won’t get paid if you’re not selling something. Make the ask.&lt;/li&gt;
&lt;li&gt;You can compete against free. Kevin Kelly’s &lt;a href=&quot;http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php&quot;&gt;“Better than Free”&lt;/a&gt; is probably the best on the topic: there are “generatives”, uncopyable values that can help you compete against free products and services.&lt;/li&gt;
&lt;li&gt;Make it obvious. Don’t make someone hunt to figure out what to pay you for or how to pay you.&lt;/li&gt;
&lt;li&gt;Make it clear what they’re getting. Give someone a peek behind the black box to understand what they’re going to start getting: videos, screenshots, photos, how-tos. Help people find the help and discussion forums about your product before they’ve bought it. Offer free trials, free months, and freemium versions to allow someone to get a peek inside. The peeks are important. The best paywalls are sieves; they let some content slip outside the paywall so that people can understand what’s behind the wall, and they become important marketing touchpoints. &lt;strong&gt;The leaky paywall is a feature, not a bug.&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Let them know others think that what you’re selling is great. Build social proof, and display it prominently in every part of the conversion funnel. Show how many fans have talked about you (Twitter, Facebook, etc.). Display testimonials from happy users and paying customers.&lt;/li&gt;
&lt;li&gt;Create a relationship beyond the product. Lead a conversation, start an issue, become known for your viewpoint. Help people believe in something bigger than what you’re selling.&lt;/li&gt;
&lt;li&gt;Make it easy. Have enough payment options to make sense, but not enough to force someone to make too many decisions. The paradox of choice is that more options isn’t better: make it easy for someone to know which option is the best for them, and make them feel comfortable that they can change their mind in the future. The goal is to get someone from 0 to 1; once they’re over that hurdle, getting them from 1 to 50 is much easier.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Charging forces you to take it seriously. Don’t be afraid to charge.&lt;/h2&gt;
&lt;p&gt;It’s hard to get over the fear of making things and putting them out there for people to judge.&lt;/p&gt;
&lt;p&gt;It’s even harder to get over that fear to start charging, to declare the value of what you’re making and charging for, and to commit yourself to an entirely new level of scrutiny, unable to hide from the shield of “alpha”, or “beta”, or “project”, or “free”.&lt;/p&gt;
&lt;p&gt;But there’s something important about charging that makes you take what you do serious. Being subject to public scrutiny to the quality of your work, to questions, to support, to timelines, to competition: these are important pressures that will force you to take what you do more seriously if you charge for it.&lt;/p&gt;
&lt;p&gt;It’s not easy, but it’s worth it.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;The post may not be exactly what I said during the talk, but it’s close in content and intent. Originally inspired by a post from 2009, &lt;a href=&quot;https://taylordavidson.com/2010/06/12/create/&quot;&gt;Why we create without getting paid&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2011/how-to-start-charging-for-what-you-make/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Tim Tebow and the Minimum Viable Offense</title>
    <link href="https://taylordavidson.com/2011/tim-tebow-and-the-minimum-viable-offense/"/>
    <updated>2011-11-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/tim-tebow-and-the-minimum-viable-offense/</id>
    <content type="html">&lt;p&gt;From &lt;a href=&quot;http://www.grantland.com/story/_/id/7218353/quarterbacking-made-simple&quot;&gt;Quarterbacking Made Simple&lt;/a&gt;, a story about how the San Francisco 49ers simplified the playbook for quarterback Alex Smith not by removing options from the playbook, but by eliminating the “sight adjustments” and little deviations that made on-the-fly decision-making tough:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… coaches often say they are “simplifying the playbook,” but [49’ers head coach] Harbaugh has been able to do it coherently and in a way that actually aids his quarterback’s ability to succeed rather than simply removes options.&lt;/p&gt;
&lt;p&gt;One reason for this is that many NFL plays simply duplicate each other; you only need so many ways to throw the same pass to the flat or run off tackle. You might as well perfect the plays you have rather than keep adding new ones every week.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;What did they do? They eliminated “sight adjustments”, a system of modifications to receiver route running that require the quarterback and the receivers to all know how to read the defense and make the same adjustments on the fly, without communicating to each other. There are sound reasons for this strategy, of course, and many teams are able to succeed with complex systems of slight adjustments, but not all.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;This may seem like a small tweak, and maybe even a step backward, but I assure you it is not. As defenses get more complex, the answer isn’t always to get more complex on offense; sometimes, it’s the opposite.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Taken to the extreme, the Denver Broncos drastically simplified their offense this year for Tim Tebow, by essentially replacing their entire offense and play calling strategy with a &lt;a href=&quot;http://espn.go.com/espn/page2/story/_/id/7291606/denver-tim-tebow-effectively-brings-high-school-offense-nfl&quot;&gt;high school offense&lt;/a&gt; to fit Tebow’s unique talents:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The zone-read option Denver used for much of the game against the Chargers was straight out of &lt;a href=&quot;http://www.imdb.com/title/tt0758745/&quot;&gt;“Friday Night Lights,”&lt;/a&gt; or at least, what’s been trendy under Friday night lights in recent seasons.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;In both cases each team created their own minimal viable offense.&lt;/strong&gt; And in both cases, it’s working. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2011/tim-tebow-and-the-minimum-viable-offense/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Will it keep working? Depends on how much they apply the &lt;a href=&quot;http://en.wikipedia.org/wiki/Lean_Startup&quot;&gt;lean startup&lt;/a&gt; methodology. Each week, an opportunity to iterate and innovate their approaches to respond to the inevitable adjustments by their opponents defenses. Each week, a chance to improve their product. &lt;a href=&quot;https://taylordavidson.com/2011/tim-tebow-and-the-minimum-viable-offense/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Intent Engines, Sponsored Actions, and Internet Marketing (why Pinterest, Polyvore, and Personal et. al. matter)</title>
    <link href="https://taylordavidson.com/2011/intent-engines-internet-marketing/"/>
    <updated>2011-12-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/intent-engines-internet-marketing/</id>
    <content type="html">&lt;p&gt;A couple weeks ago I tweeted something like “what’s the end-state for the abundance of clip, save and share web apps?”&lt;/p&gt;
&lt;p&gt;Returning to the thought, here’s the idea: they are intent engines, and they will power the &lt;a href=&quot;http://blog.aweissman.com/2011/11/golden-age-of-internet-marketing.html&quot;&gt;golden age of Internet marketing&lt;/a&gt;. *&lt;/p&gt;
&lt;p&gt;Each one of these apps come in different permutations: the bookmarking sites (delicious, &lt;a href=&quot;http://trunk.ly/&quot;&gt;trunk.ly&lt;/a&gt;, Pinboard, Instapaper), the personal expression engines (&lt;a href=&quot;http://techcrunch.com/2011/11/06/rise-pinterest-shift-search-discovery/&quot;&gt;Pinterest&lt;/a&gt;, Tumblr, Posterous), the horizontal clipping apps (Diigo, Springpad, Evernote), the clipping platforms (Gimme Bar), the niche vertical clipping apps (&lt;a href=&quot;http://www.polyvore.com/&quot;&gt;Polyvore&lt;/a&gt;, Svpply, Want Worthy, Listly), the click-tracking apps (voyURL, SiteSimon), the personal data stores (&lt;a href=&quot;http://adage.com/article/digital/web-data-startups-bank-consumers-controlling-data/231208/&quot;&gt;Personal&lt;/a&gt;), the ad-saving apps (Adkeeper), the location-based services (Foursquare et. al.), all serve different customer need niches, but all of them are creating enormous data stores of intent. That intent may not be clear: a save, clip or a share doesn’t necessarily signal a purchase intent, and the value of each action isn’t consistent or easy to parse, but it’s a signal of interest and desire just like a search and a click.&lt;/p&gt;
&lt;p&gt;The opportunity? Parsing that distributed intent and creating powerful, measurable, user-centric tools to allow brands to pull demand by accessing and attracting the right people, at the right time, in the right way.&lt;/p&gt;
&lt;p&gt;As &lt;a href=&quot;http://blog.aweissman.com/2011/11/golden-age-of-internet-marketing.html&quot;&gt;Andy points out&lt;/a&gt;, the key is for these tools to build native monetization tools that are “consistent with, and integrated into, the very fabric of those social services themselves.” This is not about pushing bottom-of-the-funnel targeting, this is about pulling &lt;a href=&quot;http://techcrunch.com/2011/11/06/rise-pinterest-shift-search-discovery/&quot;&gt;top-of-the-funnel intent&lt;/a&gt;. These will not be standard IAB units: each of these intent engines are used differently, for different goals, in different ways, by different communities, with different ethoi. A Promoted Tweet is not the same as a Sponsored Story is not the same as a Brand Curator (&lt;a href=&quot;http://percolate.org/&quot;&gt;Percolate&lt;/a&gt;) is not the same as Paid Discovery (StumbleUpon) or Social Content (Buzzfeed).&lt;/p&gt;
&lt;p&gt;And they shouldn’t be standard.&lt;/p&gt;
&lt;p&gt;But that’s what creates the opportunity for services to handle this maze of different monetization models, non-standard “ad units”, and effectively parse the intent out of all this data that people create every day.&lt;/p&gt;
&lt;p&gt;Will each of these services figure out their native monetization tools? No, and the ones that don’t will fail. Or, perhaps someone will create a service, agency, or product development company specifically targeted at creating native monetization tools for each one of these social services. Perhaps they will build data analytics tools specifically made to identify and parse the unique intent in each of these services and communities. And perhaps they will then aggregate these services to provide an easy way for brands to buy media across each service.&lt;/p&gt;
&lt;p&gt;Just like we have &lt;a href=&quot;http://en.wikipedia.org/wiki/Demand-side_platform&quot;&gt;DSPs&lt;/a&gt; for display, &lt;a href=&quot;http://adaptly.com/&quot;&gt;social&lt;/a&gt;, and mobile, we’ll have a DSP for intent. A DSP for intent will help an advertiser understand the unique data and community in each social service, and will allow advertisers to deploy, track, test, and optimize their advertisements and interactions in ways unique to each service.&lt;/p&gt;
&lt;p&gt;Will people revolt? Will users leave these social services in droves when the sponsored content and interactions start showing up? Some, yes. But if embraced right, and if the service allows people to stay in control of their &lt;a href=&quot;http://adage.com/article/digital/web-data-startups-bank-consumers-controlling-data/231208/&quot;&gt;purchase-intent data&lt;/a&gt;, then people will stay. And they’ll continue to clip, share and save. And amid this deluge of data, the opportunity emerges.**&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Thanks to Darren to helping inspire &lt;a href=&quot;http://www.darrenherman.com/2011/11/23/helping-demand-find-supply/&quot;&gt;a bit of this thought&lt;/a&gt; earlier this week.&lt;/li&gt;
&lt;li&gt;For a long time, I’ve argued that the debate about privacy isn’t about privacy per se, but that &lt;a href=&quot;https://taylordavidson.com/2010/08/12/privacy-is-valuable/&quot;&gt;it’s really about control&lt;/a&gt;. The first step is making people feel comfortable that they are in control of their data. The second step is building tools to help them monetize their own data.&lt;/li&gt;
&lt;li&gt;Background reading: &lt;a href=&quot;http://cyber.law.harvard.edu/projectvrm/Main_Page&quot;&gt;VRM&lt;/a&gt; and the &lt;a href=&quot;https://taylordavidson.com/2010/05/28/do-you-push-or-pull/&quot;&gt;power of pull&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Capital One and Klout (a look into a current promotion)</title>
    <link href="https://taylordavidson.com/2011/capital-one-klout-promotion/"/>
    <updated>2011-12-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/capital-one-klout-promotion/</id>
    <content type="html">&lt;p&gt;&lt;strong&gt;A look into a recent Capital One promotion using Klout, which highlights an important reality about Klout: marketers need Klout as a metric of influence and a way to allocate dollars, resources, and promotional rewards more than they need it to be 100% accurate.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Capital One recently sent me an &lt;a href=&quot;http://captl1.co/saj0TL&quot;&gt;interesting offer&lt;/a&gt; via email to earn bonus cash back via Klout, an offer that I simply had to highlight. Rewards cardholders that received this offer and verify their Klout score with Capital One get a special limited time bonus cashback (applies to purchases made from Dec 12 to Dec 18, full &lt;a href=&quot;https://applications.capitalone.com/klout/holiday-promotion/terms?intro=cash&quot;&gt;terms and conditions here&lt;/a&gt;). The extra cashback is determined by your Klout score: the higher the score, the higher the return, up to 10%.&lt;/p&gt;
&lt;p&gt;Here’s the offer:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2011/capitalone_klout.jpg&quot; alt=&quot;Capital One and Klout&quot;&gt;&lt;/p&gt;
&lt;p&gt;Once you’ve filled out the details and verified your Klout score by connecting via Facebook and Twitter, Capital One tells you your Klout score and what your bonus cashback will be:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2011/score.jpg&quot; alt=&quot;Score&quot;&gt;&lt;/p&gt;
&lt;p&gt;And, of course there’s a built-in easy way to share the offer, which is very relevant because Capital One is also offering bonus rewards &lt;a href=&quot;https://applications.capitalone.com/klout/holiday-promotion/terms?intro=cash&quot;&gt;based on the number of people you refer&lt;/a&gt; that enroll into the promotion:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2011/share.jpg&quot; alt=&quot;Share&quot;&gt;&lt;/p&gt;
&lt;p&gt;And interestingly enough, they even used a custom short URL for the shares (&lt;a href=&quot;http://captl1.co/&quot;&gt;captl1.co&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;Yet another example of why even if Klout isn’t an effective measure of influence, if people think it’s relevant and companies are able to understand and use it easily, then they’ll use it. &lt;strong&gt;Marketers need Klout as a metric of influence and a way to allocate dollars, resources, and promotional rewards more than they need it to be 100% accurate.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Kudos to all my Capital One friends for pulling this promotion off. Would be very curious to see how it performs.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;*Disclosure: I’m a former Capital One employee and used to work on card management offers and digital innovation, so I have a little knowledge into how their operations test and run promotions. But I had no part in this promotion.&lt;/p&gt;
&lt;p&gt;*Seems my Klout score dropped a bit in the recent algorithm changes. Oh well.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Unsilent Night, 2011</title>
    <link href="https://taylordavidson.com/2011/unsilent-night/"/>
    <updated>2011-12-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/unsilent-night/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://www.unsilentnight.com/about.html&quot;&gt;Unsilent Night&lt;/a&gt; is an open procession of boomboxes simultaneously playing four tracks of Phil Kline’s composition &lt;em&gt;Unsilent Night&lt;/em&gt;, creating a “mobile sound sculpture that is different from every listener’s perspective.” It started in NYC in 1992 but has spread to cities across the US and the world, and last night, we were lucky enough to catch it on its 45 minute journey from Washington Square Park through Greenwich Village and East Village to Tompkins Square Park.&lt;/p&gt;
&lt;p&gt;While the boomboxes are loud and the streets are busy and boisterous with their own lives bouncing about (everyone not in-the-know asks “what is this?”), Unsilent Night is a relative cocoon that gives everyone time to simply enjoy the moment. The music carries everyone to Tompkins Square, where everyone enjoys the peace as the music slowly drifts to the end. And then we all clap and kiss, revel in the shared experience, and go our separate ways to create new experiences on our own.&lt;/p&gt;
&lt;p&gt;Below are slices from Unsilent Night last night in images and sounds.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2011/street1.jpg&quot; alt=&quot;Unsilent Night, NYC, NY, Dec 2011&quot; title=&quot;Unsilent Night, NYC, NY, Dec 2011&quot;&gt;&lt;br&gt;
&lt;em&gt;Unsilent Night, NYC, NY, Dec 2011&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;iframe width=&quot;100%&quot; height=&quot;166&quot; scrolling=&quot;no&quot; frameborder=&quot;no&quot; src=&quot;https://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F30916178&quot;&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2011//boombox.jpg&quot; alt=&quot;Unsilent Night, NYC, NY, Dec 2011&quot; title=&quot;Unsilent Night, NYC, NY, Dec 2011&quot;&gt;&lt;br&gt;
&lt;em&gt;Unsilent Night, NYC, NY, Dec 2011&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://soundcloud.com/tdavidson/unsilent-night-4&quot;&gt;Unsilent Night (3)&lt;/a&gt; by [tdavidson][4]&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2011/unsilent_tompkins.jpg&quot; alt=&quot;Unsilent Night, NYC, NY, Dec 2011&quot; title=&quot;Unsilent Night, NYC, NY, Dec 2011&quot;&gt;&lt;br&gt;
&lt;em&gt;Unsilent Night, NYC, NY, Dec 2011&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://soundcloud.com/tdavidson/sounds-from-saturday-evening-1&quot;&gt;Unsilent Night (4)&lt;/a&gt; by [tdavidson][4]&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;&lt;em&gt;It felt “John Cusack circa Say Anything”-esque throughout. Boomboxes on heads always do that.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Theory of the Nine Rakes</title>
    <link href="https://taylordavidson.com/2011/the-theory-of-the-nine-rakes/"/>
    <updated>2011-12-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/the-theory-of-the-nine-rakes/</id>
    <content type="html">&lt;p&gt;Back in October I learned about the Theory of the Nine Rakes from &lt;a href=&quot;http://www.flickr.com/photos/photo_td/6293490608/&quot;&gt;Eric Marcoullier&lt;/a&gt; (&lt;a href=&quot;https://twitter.com/#!/bpm140&quot;&gt;@bpm140&lt;/a&gt;) at &lt;a href=&quot;http://tribecon.com/&quot;&gt;TribeCon&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The origin dates back to a &lt;a href=&quot;http://en.wikipedia.org/wiki/Cape_Feare&quot;&gt;memorable Simpsons episode from October 1993&lt;/a&gt;, from a sequence where Slideshow Bob steps on the teeth of nine rakes in a row, causing the handles to swing up and hit him in the face nine times, before he finally walks away.&lt;/p&gt;
&lt;p&gt;Why? As Wikipedia explains the history behind the episode:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;There were difficulties getting this episode up to the minimum length of an episode and many scenes were added in post-production. The episode starts with a repeat of a couch gag that was first used in the episode “Lisa’s First Word”, which is considerably longer than the typical couch gag. The crew added an Itchy &amp;amp; Scratchy cartoon and a few misleads as to who was trying to kill Bart. Even with all of these additions, the episode still ran short of time. This led to the creation of the rake sequence, which became a memorable moment of the episode. Originally, Sideshow Bob was only supposed to step on one rake after he stepped out from the underside of the Simpson family’s car, but this was changed to nine rakes in a row. &lt;strong&gt;According to executive producer Al Jean, the idea was to make the scene funny, then drag the joke out so that it is no longer funny, and then drag it out even longer to make it funny again.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And that’s exactly how the joke plays out. The first couple times it’s funny. And then it gets boring. And then you start to pay attention again, wondering how much longer they are going to drag out the joke. “Again? Again?” you tell yourself every time Slideshow Bob steps on another rake. And by the end, you’re rolling in laughter, and amazed at the sheer &lt;a href=&quot;http://en.wikipedia.org/wiki/Cojones&quot;&gt;cojones&lt;/a&gt; of the show to take the joke so far.&lt;/p&gt;
&lt;p&gt;As I interpreted it from Eric’s explanation, it’s a lesson about the need for commitment to carry one through the inevitable barriers we face when we start something. After initial high expectations and the buzz of starting, the high expectations fade and we often enter the &lt;a href=&quot;http://en.wikipedia.org/wiki/Hype_cycle&quot;&gt;trough of disillusionment&lt;/a&gt;, which kills off many efforts before they have the chance to mature and evolve.&lt;/p&gt;
&lt;p&gt;But it’s in that trough that we begin to truly understand how to make things work, and that’s when we build the learnings and implement the modifications, often outside of the limelight, to reach that slope of enlightenment and win widespread adoption.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Getting through the first couple rakes is easy. But we have to go through all nine rakes to win.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;—&lt;/p&gt;
&lt;p&gt;A related quote by &lt;a href=&quot;http://www.brainyquote.com/quotes/quotes/m/mohandasga103630.html&quot;&gt;Gandhi&lt;/a&gt;: “First they ignore you, then they laugh at you, then they fight you, then you win.”&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Everyone is a photojournalist.</title>
    <link href="https://taylordavidson.com/2011/photojournalist/"/>
    <updated>2011-12-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2011/photojournalist/</id>
    <content type="html">&lt;p&gt;A couple pertinent notes about the future of photojournalism from &lt;a href=&quot;http://www.good.is/post/where-have-all-the-photojournalists-gone/&quot;&gt;Where have all the photojournalists gone?&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“The iPhone people are going to be there when the bomb goes off, when the house burns down, when the assassination goes down,” says Bennett. “They’re going to crush that market, and there’s nothing I can do about it.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And…&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Darrow Montgomery, a staff photographer for D.C.’s alt weekly, the Washington City Paper, says that although photojournalism’s decline is “inevitable,” professional photographers should never be obsolete. “If the metric for successful image making is being at the right place at the right time, the professional is doomed based on the sheer number of warm bodies with image making whatnots,” he says. “But if the metric is to get the best, most telling, evocative picture of a given situation, and to be able to do that repeatedly, then the professional will win almost every time.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Exactly. Which means that “photojournalism” is a more varied concept than we might think, and it points to how photojournalists have to change their product and business models to adapt. First to the scene is what mass media wants, but first doesn’t mean best, or most meaningful, or most enduring. Photojournalists have a valuable skill, and it’s not about getting the first pictures back from a scene, but about finding, capturing, curating and sharing the most important stories from a situation. And that takes access, experience, skill, dedication, resources, and the professional network that the crowd will struggle to replicate.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Unless, of course, you think you can &lt;a href=&quot;http://cowbird.com/&quot;&gt;crowdsource storytelling&lt;/a&gt;…&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Granted, that may mean that the world needs less full-time photojournalists, but they aren’t alone: technological innovation and changing societal norms have a well-known way of &lt;a href=&quot;http://www.usatoday.com/money/economy/2002-12-12-manufacture_x.htm&quot;&gt;disrupting&lt;/a&gt; major industries and professions.&lt;/p&gt;
&lt;p&gt;The iPhone often gets credit for killing the business models of professional photojournalists, but the iPhone can be a valuable tool even for the pros.&lt;/p&gt;
&lt;p&gt;Photographer &lt;a href=&quot;http://lightbox.time.com/2011/05/20/the-war-in-libya-photographs-by-michael-christopher-brown/#7&quot;&gt;Michael Christopher Brown&lt;/a&gt; recently talked about how he used his iPhone’s Hipstamatic app to photograph in Libya &lt;a href=&quot;http://www.good.is/post/where-have-all-the-photojournalists-gone/&quot;&gt;after breaking his SLR&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“At this point I hesitate using a ‘real’ camera,” Brown told Time magazine a few weeks after his injury. “Using a phone has brought my attention less to the craft and more to what I am photographing and why. So, the question becomes not where I see the phone taking my work, but where the work will take me.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And he’s not the only one to use an iPhone extensively. &lt;a href=&quot;http://benlowy.com/&quot;&gt;Benjamin Lowy&lt;/a&gt; recently published a series in the NY Times from Afganistan called &lt;a href=&quot;http://www.nytimes.com/interactive/2011/10/23/magazine/mag-23Look.html&quot;&gt;“Life During Wartime”&lt;/a&gt;, a series shot entirely with an iPhone and the Hipstamatic app.&lt;/p&gt;
&lt;p&gt;From 2007 to 2010 I &lt;a href=&quot;https://taylordavidson.com/2008/11/17/start-here/&quot;&gt;wrote extensively&lt;/a&gt; about the impact of the impact of the inexpensive digital SLR, but we’re beginning to see that impact fade a bit. Do you see as many DSLRs hanging from people’s necks as you did 2 years ago?&lt;/p&gt;
&lt;p&gt;The everyday person has &lt;a href=&quot;http://www.flickr.com/cameras/&quot;&gt;moved on to the camera phone&lt;/a&gt;: already in their pockets and purses, they are the minimum amount of technology the average person needs to take and share pictures. Photographs don’t have to be perfectly constructed images to be personally evocative memories. &lt;strong&gt;The minimum viable images we see everyday are all most people need to tell the everyday stories of their lives.&lt;/strong&gt; An iPhone, Instagram, and Facebook may be all that most people need.&lt;/p&gt;
&lt;p&gt;Everyone’s a photojournalist in their own way, for their own audience, telling their own stories.&lt;/p&gt;
&lt;p&gt;But some are photojournalists in a very specific way, using their experience, methods, viewpoints, and vision to tell stories for the mass audience.&lt;/p&gt;
&lt;p&gt;And that’s why there is still a role for the professional photographer and photojournalist to play, because beyond the everyday stories of individual lives lie the exceptional stories that span communities and societies. As much as the iPhone, Instagram and Facebook are a threat to the full-time photojournalist’s job prospects, they are an even bigger opportunity for the enlightened photojournalist to find and share meaningful, important, exceptional stories, and even earn a living in the process.&lt;/p&gt;
&lt;p&gt;Let’s be frank: the crowd isn’t going away. Better to learn how to leverage the crowd than to fight against it.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Related: &lt;a href=&quot;https://taylordavidson.com/2010/03/09/everyone-can-be-a-professional-photographer-sxsw-2010/&quot;&gt;Everyone can be a “professional” photographer&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities 2011</title>
    <link href="https://taylordavidson.com/2012/my-cities-2011/"/>
    <updated>2012-01-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/my-cities-2011/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2011/my-cities-2010/&quot;&gt;meme&lt;/a&gt;, below are my cities in 2011. As always, only cities where I spent a night count, the * means I visited multiple times on non-consecutive days, and the # in parentheses are the number of separate visits.&lt;/p&gt;
&lt;p&gt;2011:&lt;/p&gt;
&lt;p&gt;New York, NY *&lt;br&gt;
Philadelphia, PA&lt;br&gt;
New Orleans, LA * (3)&lt;br&gt;
Sherman, CT&lt;br&gt;
Scarsdale, NY * (2)&lt;br&gt;
Kittery, Maine * (2)&lt;br&gt;
Paynes Bay, Barbados&lt;br&gt;
Manchester, CT&lt;br&gt;
Boston, MA&lt;br&gt;
Pittsburgh, PA * (2)&lt;br&gt;
Luray, VA&lt;br&gt;
Hidden Valley, PA * (2)&lt;br&gt;
San Francisco, CA&lt;br&gt;
Chambersburg, PA&lt;br&gt;
Washington, DC&lt;br&gt;
Lisbon, Portugal&lt;br&gt;
Lamego, Portugal&lt;/p&gt;
&lt;p&gt;For comparison: my cities in &lt;a href=&quot;https://taylordavidson.com/2006/12/25/my-cities-2006/&quot;&gt;2006&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2008/01/04/my-cities-2007/&quot;&gt;2007&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2009/01/07/my-cities-2008/&quot;&gt;2008&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2010/01/01/my-cities-2009/&quot;&gt;2009&lt;/a&gt;, and &lt;a href=&quot;https://taylordavidson.com/2011/my-cities-2010/&quot;&gt;2010&lt;/a&gt;.&lt;br&gt;
If that’s not enough, here are pictures of where I slept in &lt;a href=&quot;https://taylordavidson.com/sleep2008/index.html&quot;&gt;2008&lt;/a&gt;, &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157622946369038/&quot;&gt;2009&lt;/a&gt;, and &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157626333321166/&quot;&gt;2011&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The best technology fades into the background</title>
    <link href="https://taylordavidson.com/2012/the-best-technology-fades-into-the-background/"/>
    <updated>2012-01-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/the-best-technology-fades-into-the-background/</id>
    <content type="html">&lt;p&gt;From a &lt;a href=&quot;http://blog.bitly.com/post/12296694165/bitly-and-verisign&quot;&gt;bitly announcement&lt;/a&gt; the other day:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Bitly has an office?” she asked her father. “I thought it was, you know, just part of the Internet.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Technology can disappear. And once it does, that’s when it’s truly valuable, because that’s when we stop worrying about the technology itself, but about what it actually does.&lt;/p&gt;
&lt;p&gt;Interestingly, the same goes with data.&lt;/p&gt;
&lt;p&gt;Roger Ehrenberg, &lt;a href=&quot;http://informationarbitrage.com/post/12160961604/data-is-the-new-com&quot;&gt;Data is the new .com&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;There is a world of difference between the mere presence of data (say, an inert corpus of data accumulated from customer transactions) and its activation (putting that same data in a form that can be analyzed in real-time to provide intelligence about trends, pricing, feature attributes, etc. and classified and stored in a way that subjects itself well for future analysis).&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Data gets really interesting once it disappears into the background. Harnessing the power and application of data is a key component to moving up the &lt;a href=&quot;https://taylordavidson.com/2011/04/27/information-intelligence-wisdom/&quot;&gt;information – intelligence – wisdom stack&lt;/a&gt;. Instead of being overwhelmed by the depth of data we create everyday, it should be a natural part of what we do: data should simply be part of the magic behind how things work. And that’s a key component to a lot of the startups harnessing the power of big data: it’s not about the data itself, but &lt;a href=&quot;https://taylordavidson.com/2011/08/16/human-technical/&quot;&gt;how it’s being applied to very human problems&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The greatest opportunity that great problem solvers, developers, and designers have today? To use their tools of technology and data to make it all magically disappear.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>It&#39;s not Life&#39;s responsibility to make our lives great. That&#39;s up to us.</title>
    <link href="https://taylordavidson.com/2012/life-lives/"/>
    <updated>2012-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/life-lives/</id>
    <content type="html">&lt;p&gt;It’s not Life’s responsibility to make our lives great, happy, meaningful, fulfilling, enjoyable, adventurous. That’s our responsibility, and it comes from every choice we make and and every action we take responsibility for.&lt;/p&gt;
&lt;p&gt;Life isn’t against us or for us, it’s there for us to shape and mold into the life we want for ourselves.&lt;/p&gt;
&lt;p&gt;Is it a puddle or a sinkhole, a playground or a battlefield? That’s not Life’s choice, that’s our choice, and we show our choice by how we approach and what we make of the opportunities we have.&lt;/p&gt;
&lt;p&gt;And for me, that’s something that I enjoy waking up to every day.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Why digital intent matters</title>
    <link href="https://taylordavidson.com/2012/the-opportunities-and-overhead-of-digital-intent/"/>
    <updated>2012-01-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/the-opportunities-and-overhead-of-digital-intent/</id>
    <content type="html">&lt;h2&gt;The opportunity of digital intent.&lt;/h2&gt;
&lt;p&gt;Best one-line &lt;a href=&quot;http://pandodaily.com/news/facebook-to-release-timeline-update-on-wednesday/&quot;&gt;comment&lt;/a&gt; about the &lt;a href=&quot;http://allthingsd.com/20120117/facebook-open-graph-actions-are-coming-this-wednesday/&quot;&gt;report&lt;/a&gt; that Facebook is due to launch a broader set of applications based on Open Graph:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;This new release is an effort to decrease the friction in sharing, but it will be seen by most users as intrusive for two months before everyone decides they can’t live without it.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And will be sure to kick off yet another round of debates about information overload, &lt;a href=&quot;https://taylordavidson.com/2010/08/12/privacy-is-valuable/&quot;&gt;privacy&lt;/a&gt;, the value of frictionless sharing, and the business opportunities in social data. As the debates swirl about, companies will eagerly build applications (and raise money) to take advantage of the incredible tailwinds of Facebook as everyone gets newly amped up about the amazing opportunities of all this data (even if &lt;a href=&quot;http://www.marketingcharts.com/direct/most-companies-not-fully-leveraging-customer-data-20745&quot;&gt;they don’t use it&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;As an &lt;a href=&quot;http://kbsp.vc/&quot;&gt;investor&lt;/a&gt;, it’s something I’ll continue to pay close attention to, because social data is having a disruptive impact on the advertising and marketing technology industries. As Darren &lt;a href=&quot;https://twitter.com/#!/dherman76/status/157895655560458240&quot;&gt;mentioned&lt;/a&gt;, we hear the word “intent” and &lt;a href=&quot;https://twitter.com/#!/jonathanmendez/status/157898052672303104&quot;&gt;“intent graph”&lt;/a&gt; a lot in business plans and pitches, often in the context of mining intent-rich social data for optimizing, personalizing and customizing advertising or marketing offers.&lt;/p&gt;
&lt;p&gt;The usage of “intent” is a powerful conceptual idea, and while it still appears to be more of a buzzword than something people really know how to leverage, we’re coming closer to seeing it have a real impact on marketing and advertising. &lt;strong&gt;The real applications of the web’s &lt;a href=&quot;https://taylordavidson.com/2011/12/05/intent-engines-internet-marketing/&quot;&gt;intent engines&lt;/a&gt; for marketing and advertising are still to come.&lt;/strong&gt; Matching intent engines to advertising and ecommerce is a big opportunity, and I believe that’s one reason why we’ve seen millions &lt;a href=&quot;http://www.quora.com/Why-is-e-commerce-such-a-hot-area-in-venture-capital-now&quot;&gt;flow into the ecommerce space&lt;/a&gt;. It’s never been possible to leverage intent in this way, at this scale, across so many different products and services, worldwide. And that’s why “intent” is something we’re going to hear a lot more about.&lt;/p&gt;
&lt;h2&gt;The overhead of digital intent.&lt;/h2&gt;
&lt;p&gt;But thinking about the personal side of this, many of us will feel overwhelmed by the mental weight of digital intent. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2012/the-opportunities-and-overhead-of-digital-intent/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;In many ways, our public intent isn’t just intent, it’s identity. &lt;strong&gt;When intent is captured, ranked, and followed, it becomes something we want to manage.&lt;/strong&gt; What we share, what we &lt;a href=&quot;http://delicious.com/trd8n&quot;&gt;bookmark&lt;/a&gt;, what we &lt;a href=&quot;http://svpply.com/tdavidson&quot;&gt;save to buy&lt;/a&gt;, what we put in our &lt;a href=&quot;http://www.rdio.com/#/people/sloane/playlists/480465/2012_Deserves_a_Playlist/&quot;&gt;playlist&lt;/a&gt;, becomes part of how we represent ourselves to other. And unlike intent that flows off into the web, identity is heavy, something for us to manage, monitor and tweak to fit our current digital representation of ourselves. Our identities become overhead for us to manage, rather than streams for us to enjoy.&lt;/p&gt;
&lt;p&gt;Many will feel the need to adopt every new service, to test everything out, to embed each new service into their day’s digital chores. And that’s what it becomes: a chore, not a joy.&lt;/p&gt;
&lt;p&gt;And that’s when we’re forced to make choices: adopt, alter, or &lt;a href=&quot;http://www.theminimalists.com/ev/&quot;&gt;untether&lt;/a&gt;? How do you choose which digital presence of community to treasure, which to invest in, and which to say goodbye to?&lt;/p&gt;
&lt;p&gt;They key in my mind isn’t which ones we spend time on, or how many we use, or even what we do with them: the key is to be mindful of what we’re using, what is valuable for us, and what we really enjoy. The key is to remember it’s a choice, and to use the power of choice consciously.&lt;/p&gt;
&lt;p&gt;During &lt;a href=&quot;https://foursquare.com/v/yoga-to-the-people/45367ca4f964a520ab3b1fe3&quot;&gt;yoga&lt;/a&gt; yesterday morning, the teacher said something that stuck with me:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;It’s not a direction, it’s an invitation.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;She said it while she was giving us directions on how to find a pose, but embedded in her directions was an insight: as much as she was directing us what pose to do, she was really helping us find the pose that we wanted to find.&lt;/p&gt;
&lt;p&gt;The lesson applies more broadly. The web is an invitation. We’re not forced to adopt every new service, or use them how everyone else does. Listen to yourself, pay attention to what you enjoy, and let your true intent shine through. It will be better for you and the web in the long run.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Inspired by Ross Hill from his &lt;a href=&quot;http://rosshill.com.au/&quot;&gt;Field Notes&lt;/a&gt;, “Notice the mental weight of physical things” &lt;a href=&quot;https://taylordavidson.com/2012/the-opportunities-and-overhead-of-digital-intent/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>How crowdfunding could impact the venture capital industry</title>
    <link href="https://taylordavidson.com/2012/crowdfunding/"/>
    <updated>2012-01-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/crowdfunding/</id>
    <content type="html">&lt;p&gt;A couple weeks ago I wrote about &lt;a href=&quot;https://taylordavidson.com/2011/12/20/photojournalist/&quot;&gt;how the crowd is disrupting the photojournalism industry&lt;/a&gt;. Put a camera in everyone’s hand, and it’s not a surprise that the photography industry has to adapt a bit.&lt;/p&gt;
&lt;p&gt;As the crowdfunding bill winds its way into Congress, the venture capital community has to start thinking about how the crowd could change how new ventures are funded and how they could have to adapt.  Let anyone invest a money in startups, and what happens?&lt;/p&gt;
&lt;p&gt;First off, here’s happening in Congress: there are a couple different pieces of legislation aimed to change significant limitations for entrepreneurs raising private capital.  While one simply aims to &lt;a href=&quot;http://finance.fortune.cnn.com/2011/11/08/ending-the-500-shareholder-rule/&quot;&gt;raise the 500 shareholder rule&lt;/a&gt; to 2,000 shareholders, and one aims to reduce registration requirements for IPOs under $50 MM (potentially bringing back the &lt;a href=&quot;http://vator.tv/news/2011-11-17-secondmarkets-barry-silbert-on-the-death-of-the-ipo&quot;&gt;small-cap IPO&lt;/a&gt;), the most interesting is the Entrepreneur Access to Capital Act, which would &lt;a href=&quot;http://online.wsj.com/article/SB10001424052970204528204577007781568296346.html&quot;&gt;allow entrepreneurs to raise up to $2 MM in capital&lt;/a&gt; per year directly from individuals without having to register them with the SEC, essentially allowing companies to crowdsource investment capital from “non-accredited investors”.  Individuals would be limited to $10 K or 10% of their annual income, whichever is less.&lt;/p&gt;
&lt;p&gt;Will it pass? It was passed by the House in Nov 2011, but it’s far too soon for me to tell if it will clear the Senate. But let’s think about the long-term impacts here, because even if it doesn’t pass right now, the long-term pressures are here to stay.&lt;/p&gt;
&lt;p&gt;Here’s how I think it will play out.&lt;/p&gt;
&lt;h2&gt;The dollars will come from the crowd, but the badges will still come from the big names.&lt;/h2&gt;
&lt;p&gt;If you’re an entrepreneur and you found out you could now raise $2 MM by going directly to individuals, what would you do tomorrow?  You’d probably setup a link on your website telling people you’re raising money, and you’d start promoting it.  You’d also start looking for platforms and communities of engaged potential investors to tap into the right crowd that would be interested in your idea.&lt;/p&gt;
&lt;p&gt;The first one would get pretty crowded pretty quickly, as getting attention is pretty tough. Long-term, the platforms offer you the best chances of actually raising money.&lt;/p&gt;
&lt;p&gt;But it’s not just about raising money. These platforms and communities are important trusted-third parties that can be important “stamps” or “degrees” or “verifications” for an entrepreneur. And stamps are important: raising venture capital is one thing, raising money from Kleiner is another. Going to university is one thing, going to Harvard is another. And raising money from the crowd will be one thing, and raising money from Kickstarter / Second Market / Angellist would be another thing completely.&lt;/p&gt;
&lt;p&gt;If you’re an individual investor, you’ll need some way to figure out if this company is going to make it big.  You’ll do your research, you’ll listen to tips from friends, you’ll hear about things in the press, you’ll see where others are investing your money. You’ll make independent decisions, but you’ll still need signals to help you allocate your attention.&lt;/p&gt;
&lt;p&gt;The importance of a trusted third-party isn’t going away. If you’re an entrepreneur, you’ll still want that stamp of approval that comes from raising money from an important source of capital.  If you’re an individual investor, you’ll still want the security that comes from investing through a trusted third-party or from a verified source.&lt;/p&gt;
&lt;p&gt;Who is best positioned to be that third-party?&lt;/p&gt;
&lt;p&gt;Kickstarter, SecondMarket and Angellist are the best positioned from the early-stage crowdfunding, investing, and fundraising perspectives.  &lt;em&gt;But any company with a trusted party relationship with masses of engaged individuals and the resources to create robust responsibility mechanisms could create a crowdfunding community.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Apple, Google, and Amazon would all be able to create very interesting crowdfunding platforms, using their existing payment platforms or trusted payment relationships and leveraging their engaged bases of users.  Amazon would be an incredibly interesting platform, or perhaps they would be better served to power the payments platform behind a Twitter-sponsored crowdfunding platform. But in the case of Apple and Google (and increasingly, Facebook), the play is a different: they are highly incentivized to help engineer innovations that leverage their platforms, and creating crowdfunding platforms would be a very intelligent way to market and promote their own services.&lt;/p&gt;
&lt;h2&gt;Crowdfunding is about the community, not the technology.&lt;/h2&gt;
&lt;p&gt;But like most things today, the important thing isn’t the technology, but the community. And that’s why any company with a strong community ethos could be a strong player in crowdfunding.&lt;/p&gt;
&lt;p&gt;And that’s important to remember, because it’s likely that we would see an abundance of crowdfunding platforms. “The crowd” actually consists of many crowds across many industries, technologies, countries, and niches, and I would expect to see many different crowdfunding platforms emerge in their own spaces.&lt;/p&gt;
&lt;p&gt;Crowdfunding platforms could emerge around the innovation platforms set up to engage highly interested and engaged consumers (i.e. the innovation platforms created by HP, Dell, Procter &amp;amp; Gamble, and other companies pursuing Open Innovation strategies), and they could also emerge around companies with extensive supply chains (i.e. GM, Ford, Apple, Cisco, etc.), as an extension of their vendor-sourcing and vendor-financing efforts.&lt;/p&gt;
&lt;p&gt;But the important thing here isn’t the technology: look for the communities first.&lt;/p&gt;
&lt;p&gt;As &lt;a href=&quot;https://taylordavidson.com/2011/04/03/kickstarter-fundraising/&quot;&gt;I’ve said before&lt;/a&gt;, beyond raising money, crowdfunding is a highly evolved form of sales and community engagement. Well-run Kickstarter projects are about more than money: they can be great footholds to build a community and establish base of supporters that can evolve into customers when the time is right.&lt;/p&gt;
&lt;h2&gt;Crowdfunding won’t kill the venture capital industry. But it will force VCs to adapt.&lt;/h2&gt;
&lt;p&gt;Yes, the wave of “dumb money” of the crowd will put pressure on traditional angels and venture capitalists, but crowdfunding won’t kill venture capital. Smart entrepreneurs will learn to use all forms of potential funding (the early-stage crowd, customers, angels, institutional venture capitalists, late-stage public investors), and institutional venture capital will still have a very valuable role. The key for VCs is to remember the role they play and position themselves appropriately.&lt;/p&gt;
&lt;p&gt;VCs will still play very important roles in providing access to resources, relationships, strategic advice. But the role of a partner and a mentor will be even more valuable: an entrepreneur can tap into the crowd for money, but they’ll never get the same close relationships or advice from the crowd than they’ll get from a professional venture investor. And as money flows from the crowd to startups, I believe we would see a lot more companies started as projects, a lot more entrepreneurs looking for early exit opportunities, a lot more acquisitions by very early-stage companies, and a larger need for institutions like venture capitalists to make those connections and transactions happen.&lt;/p&gt;
&lt;p&gt;The important thing for investors would be to pick their industries and stages carefully. Very early-stage valuations could raise substantially, cutting out opportunities for early-stage angels and VCs, and push more venture investors farther upstream to later-stage momentum capital.&lt;/p&gt;
&lt;p&gt;Really intelligent venture investors will learn to collaborate with the crowd, rather than merely competing against the crowd. We could see big venture capital firms create their own crowdfunding platforms and raise sidecar “crowd” funds from the masses. VCs would act as the trusted investment advisor for the crowd. Early-stage investment could finally see it’s own mutual fund. &lt;em&gt;A Kleiner Amazon crowd fund could be a huge hit.&lt;/em&gt;&lt;/p&gt;
&lt;h2&gt;If new legislation passes, the “problems” of crowdsourcing investment capital will create a lot of business opportunities.&lt;/h2&gt;
&lt;p&gt;Will it create a new wave of &lt;a href=&quot;http://gigaom.com/2011/11/01/is-crowdfunding-startups-a-solution-or-just-another-problem/&quot;&gt;speculation&lt;/a&gt;? Undoubtedly. But once the wave passes, that’s when the real activity starts. We have to get through the wave to get to the good stuff. The lesson we have learned throughout time is that limiting access to a small amount of participants in opaque markets creates massive problems with wealth concentration. Crowdfunding could disrupt that in the early-stage investing area, and allow a much larger number of people to participate in the value creation that occurs in the early-stages of company development.&lt;/p&gt;
&lt;p&gt;And it could also create a lot of interesting business opportunities around data, company performance transparency, tracking and accountability, registration, communication, and investment management. I’ll leave it to the entrepreneurs here to think about the possibilities, but the lesson is clear: crowdfunding is a simple idea with wide-ranging impacts on existing and new businesses. Everybody involved in funding, supporting, and benefiting from early-stage innovation will need to create a point-of-view on how to best position themselves to take advantages of potential legislative changes.&lt;/p&gt;
&lt;p&gt;Whether we like it or not, the crowd is at the door. And whether the laws change now or later, the underlying pressure of the crowd isn’t going away. Better to disrupt than be disrupted.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Intent Data, the Key to Internet Marketing</title>
    <link href="https://taylordavidson.com/2012/intent-data/"/>
    <updated>2012-01-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/intent-data/</id>
    <content type="html">&lt;p&gt;Good to see Techcrunch write this weekend about data and its &lt;a href=&quot;http://techcrunch.com/2012/01/29/the-ecommerce-revolution-is-all-about-you/&quot;&gt;potential impact on ecommerce&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;But not only did they &lt;a href=&quot;http://caterpillarcowboy.com/post/16758609859/techcrunch-misses-the-point-on-personalization&quot;&gt;miss the point about personalization&lt;/a&gt;, they missed the biggest opportunity in the space.&lt;/p&gt;
&lt;p&gt;The biggest opportunity isn’t from retail sites building better personalization engines or mining social data, but in the social clipping and curation sites (i.e. &lt;a href=&quot;https://taylordavidson.com/2011/12/05/intent-engines-internet-marketing/&quot;&gt;intent engines&lt;/a&gt;) leveraging their curation and inspiration features to build ecommerce and affiliate platforms to power their built-in business models. And if you’re wondering, the really valuable data isn’t third-party social data, but first-party &lt;a href=&quot;https://taylordavidson.com/2012/01/17/the-opportunities-and-overhead-of-digital-intent/&quot;&gt;intent data&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Data, data, everywhere. But not a byte to use. &lt;a href=&quot;http://en.wikipedia.org/wiki/The_Rime_of_the_Ancient_Mariner&quot;&gt;*&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;Pinterest, the new hot thing, is already driving &lt;a href=&quot;http://mashable.com/2012/01/29/pinterest-retail-infographic/&quot;&gt;real traffic&lt;/a&gt; to ecommerce sites; Tumblr, the still-hot thing, is closing in on a billion page views a month; Polyvore recently raised a new round to capitalize on their &lt;a href=&quot;http://techcrunch.com/2011/12/30/twittertumblrpinterest/&quot;&gt;growing community and traffic&lt;/a&gt;; and the web abounds with niche social clipping services.&lt;/p&gt;
&lt;p&gt;And in each clip, store, share, pin, re-pin, tumble, re-blog is a tremendous amount of data.&lt;/p&gt;
&lt;p&gt;Granted, the data isn’t clean, and the intent behind each &lt;a href=&quot;https://taylordavidson.com/2011/12/05/intent-engines-internet-marketing/&quot;&gt;action may not be clear&lt;/a&gt;, but it’s a signal of intent and desire just like a search and a click.&lt;/p&gt;
&lt;h2&gt;First-party intent data and third-party social data aren’t the same.&lt;/h2&gt;
&lt;p&gt;If you’re excited about the opportunities of the social graph, you should be just as excited about the opportunities of the &lt;a href=&quot;https://twitter.com/#!/jonathanmendez/status/157898052672303104&quot;&gt;intent graph&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Why?&lt;/p&gt;
&lt;p&gt;While social clipping sites like Polyvore, Pinterest, Svpply, et. al. are great sources of personalization data, they are particularly valuable for fashion and &lt;a href=&quot;http://www.quora.com/Polyvore/What-is-the-vision-for-Polyvore&quot;&gt;“soft goods”&lt;/a&gt; where tastes change quickly. Why? As David &lt;a href=&quot;http://caterpillarcowboy.com/post/16758609859/techcrunch-misses-the-point-on-personalization&quot;&gt;points&lt;/a&gt; out, data-driven personalization simply doesn’t work the same for fashion the same way it works for books. And social data isn’t the solution either: &lt;strong&gt;friendship and taste are two separate things&lt;/strong&gt;. First-party intent data (or, “taste data”) from social clipping services are more powerful signals of relevancy or potential purchase intent than third-party social data (i.e. social data mined off-site from Facebook, Twitter and other social sites). The data created in these services is much more relevant, and it’s not just because people are signaling purchase intent through what they clip and share: it’s because tastes and intent is more clearly aligned in these tighter, more focused communities.&lt;/p&gt;
&lt;p&gt;Granted, the intent data from Polyvore may not be as portable as social data from Facebook (i.e. it may apply to a smaller amount of contexts), but that’s up for the data scientists to figure out. What I do know is that intent engines will power the &lt;a href=&quot;http://blog.aweissman.com/2011/11/golden-age-of-internet-marketing.html&quot;&gt;golden age of Internet marketing&lt;/a&gt;. The hardest part will be figuring out how.&lt;/p&gt;
&lt;h2&gt;Native Monetization Engines, powered by First-Party Data&lt;/h2&gt;
&lt;p&gt;The most powerful way for intent engines to leverage their first-party intent data is to build native monetization engines that tap into the types of products, services, and transactions that are popular in their communities.&lt;/p&gt;
&lt;p&gt;Recommendation engines work when they are like magic. As in, “How did Pandora know I wanted to listen to this song?” And we love them when they succeed. But when they fail, they fail badly. The hit-rate of a recommendation engine needs to be very high to succeed. Of course, “how high” depends on the community, the products being recommended, and the UX/UI implementation of the recommendation engine.&lt;/p&gt;
&lt;p&gt;Now, this isn’t a trivial task. Amazon has spent years on their personalization engines. Netflix found the problem of improving their recommendation engine so hard they ran a &lt;a href=&quot;http://www.netflixprize.com/&quot;&gt;public contest&lt;/a&gt; to find innovative ways to figure out what you want to watch.&lt;/p&gt;
&lt;p&gt;I believe most of these social services have not created recommendation and discovery engines tied to their first-party intent data because 1) they have more immediate product and scaling issues to deal with, 2) growing traffic is more important at the moment, and 3) it’s a hard, hard problem to solve.&lt;/p&gt;
&lt;p&gt;There’s room for a new solution to help solve this “hard, hard problem” by creating a universal native monetization engine. The monetization platform could first be launched as an API that pulls in a service’s unique intent data, parses out significant intent, and passes it back to the service to tell them what to recommend.&lt;/p&gt;
&lt;p&gt;Each service obviously has unique data properties and signals (i.e. the intent behind a pin probably doesn’t equal a re-blog), so it’s an open question whether a third-party could build an optimization engine across these unique sites. I’ll leave it to the data scientists to figure out if the learnings from one algorithm could work for another.&lt;/p&gt;
&lt;h2&gt;Matching First-Party Intent Data with Third-Party Data&lt;/h2&gt;
&lt;p&gt;Obviously, I understand that Tumblr and Pinterest may not want to outsource their intent monetization engines to the same company, but the model is already used in many other industries (for example, many airlines use the same yield management and revenue management software).&lt;/p&gt;
&lt;p&gt;But even without a universal monetization engine, there is an opportunity for a DMP (&lt;a href=&quot;http://www.adopsinsider.com/online-ad-measurement-tracking/data-management-platforms/what-are-data-management-platforms/&quot;&gt;data management platform&lt;/a&gt;) to manage these services’ first-party data and match it up against &lt;a href=&quot;http://www.omniture.com/en/products/advertising/audience-manager&quot;&gt;second-party&lt;/a&gt; and third-party data supplied by a host of cookie, geo, site, and social data providers. That’s a successful model used in online marketing and advertising for years. Third-party data can be a powerful way to target and optimize marketing messages &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2012/intent-data/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;, and many services are already using third-party data for personalization and discovery (Spotify and Rdio using third-party social data to recommend songs, for one).&lt;/p&gt;
&lt;p&gt;Taking it one step further, could this DMP tie together a range of different monetization services? Start with an affiliate network clearinghouse to power ecommerce affiliate sales, add an ad server that allows marketers and advertisers to use a service’s first-party intent data for onsite ad optimization, and see what else others could build on top of intent data. The online advertising world knows how this works: same model, new data.&lt;/p&gt;
&lt;h2&gt;Selling Intent Data&lt;/h2&gt;
&lt;p&gt;The next leap, and perhaps the scariest one for these services, is selling first-party intent data through intent exchanges for other people to use for targeting, retargeting and optimization purposes. One of the biggest problems for Google in unifying their data sets across services is that it breaks the original contract that Google made with their users. We’re not really mad that they are unifying all our data together, we’re mad because this isn’t what we agreed to when we started using Google. This is why we get upset when Facebook changes the layout, news feed or data policies to sell more relevant ads. That’s why we worry about the business model of any new service: we know that free &lt;a href=&quot;https://taylordavidson.com/2010/05/13/do-you-know-what-facebooks-like-really-means/&quot;&gt;comes with a cost&lt;/a&gt;, and what we may love at first may end up very different once the service figures out how to make enough money to support itself.&lt;/p&gt;
&lt;p&gt;Selling data is troublesome for these services because from a user’s perspective, it sounds horrible. Sell my data? Without me earning anything from it? Without me agreeing to this shift in policy?&lt;/p&gt;
&lt;p&gt;Some companies can make it through that change, others can’t. And it’s all about how it’s implemented and communicated.&lt;/p&gt;
&lt;h2&gt;Turning on Built-In Business Models&lt;/h2&gt;
&lt;p&gt;Can Tumblr, Pinterest, Polyvore and others turn on their ecommerce engines? Or will they remain media-driven, sponsorship and advertising-based companies? Time will tell.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;As an investor at &lt;a href=&quot;http://kbsp.vc/&quot;&gt;kbs Ventures&lt;/a&gt;, we have investment stakes in multiple companies leveraging both first-party and third-party data in a variety of ways for marketers and advertisers. &lt;a href=&quot;https://taylordavidson.com/2012/intent-data/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Collaboration works best when both parties are curious about the outcome; hiring works best when you have a fixed objective.</title>
    <link href="https://taylordavidson.com/2012/collaboration/"/>
    <updated>2012-03-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/collaboration/</id>
    <content type="html">&lt;p&gt;Last October I spent an evening with 30 photographers, directors, videographers, sound engineers, producers, and editors through a &lt;a href=&quot;http://speedcollaboration.tumblr.com/&quot;&gt;Collaboration Speed Dating&lt;/a&gt; event led by &lt;a href=&quot;http://mikijohnson.com/&quot;&gt;Miki Johnson&lt;/a&gt;. The goal? Bring together a wide group of creatives to talk about how to find collaborators, to share tips they have learned about collaborating, and to find potential collaborative partners. *&lt;/p&gt;
&lt;p&gt;After a bit of networking / chatting to kick off the evening, we broke up into three smaller groups to discuss and share. As one of the three facilitators, I kicked off the conversation by asking people what collaboration means to them.&lt;/p&gt;
&lt;p&gt;Stephen Mayes, head of photo agency &lt;a href=&quot;http://viiphoto.com/&quot;&gt;VII Photo&lt;/a&gt;, responded with the perfect spark:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;It seems strange to be discussing collaboration when everything we do is a collaboration.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And he’s right, in a way, depending on how you define collaboration. To a portrait photographer, a portrait is a collaboration with the subject of the portrait. To a street photographer, the images are a collaboration with the street. To any photographer with an editor, the final images are a collaboration with their editor and the broader story. But many of us don’t think of it like that, and consider all the elements outside ourselves as merely inputs into our creative process, rather than key components of the process itself.&lt;/p&gt;
&lt;p&gt;As we continued the conversation in the group, we delved into the topic by sharing stories of collaborative projects and the lessons we’ve learned. Two key points I pulled from the evening:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1) “Collaboration works best when both parties are curious about the outcome; hiring works best when you have a fixed objective.”&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;My summary: When both people are open to learning, listening, and figuring out the end goal through the creative process, collaboration works. When one person has a fixed objective in mind, hiring works best because it aligns both parties on expectations and roles right from the beginning. And even though collaboration may result in a better final product, if one person has a very set final objective, then they really won’t be in the right mindset to engage in the creative process. The creative process takes work, and both parties need to be willing and excited about putting in the work to make the collaboration successful. Important point for photographers. Very important point for startups, entrepreneurs, and investors.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2) “Don’t collaborate with friends, but collaborate with friends of friends.”&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;My summary: This is actually one of my contributions, which I attributed to Spencer Fry, who said &lt;a href=&quot;http://spencerfry.com/hiring-for-a-boostrapped-company&quot;&gt;“Don’t hire friends, but hire friends of friends.”&lt;/a&gt; Applies to professional photographers and creatives in the same way it applies to startups. Friendship isn’t enough, and is often distracting and suboptimal for the tough decisions and friction involved in creating great things. Regardless, the key is about establishing trust, communication, and paying deep attention to filters like skills, vision, and commitments to make sure you’re truly good matches for collaborating.&lt;/p&gt;
&lt;p&gt;While this conversation focused on photography and creative projects, I strongly believe that they also apply to entrepreneurs and new ventures, particularly around hiring. Do you want someone curious about the outcome? Or do you have a fixed objective and discrete need? Do you want to hire your best friend, an acquaintance, or a loose connection? And when does it makes to hire each one of those people?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Lytro isn&#39;t a new camera, it&#39;s a new medium.</title>
    <link href="https://taylordavidson.com/2012/lytro/"/>
    <updated>2012-03-26T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/lytro/</id>
    <content type="html">&lt;p&gt;The &lt;a href=&quot;http://www.lytro.com/&quot;&gt;Lytro&lt;/a&gt; isn’t just a new camera, it’s a new medium. Let me explain.&lt;/p&gt;
&lt;h2&gt;The Lytro, a discontinuity in digital camera evolution.&lt;/h2&gt;
&lt;p&gt;If you &lt;a href=&quot;http://www.fastcodesign.com/1669304/how-do-you-market-a-breakthrough-camera-like-the-lytro-very-very-cleverly&quot;&gt;haven’t heard&lt;/a&gt;, the Lytro is a “light field camera” that leverages a &lt;a href=&quot;http://www.nea.com/blog/?p=147&quot;&gt;new technology&lt;/a&gt; to capture images in such a &lt;a href=&quot;http://www.theverge.com/2012/2/29/2821763/lytro-review&quot;&gt;fundamentally different way&lt;/a&gt; that comparing it to the average digital camera &lt;a href=&quot;http://www.dpreview.com/reviews/lytro/&quot;&gt;isn’t the right way to think about it&lt;/a&gt;. Instead of capturing a single representation of a scene at a single focal length, it captures a wide range of representations at different focal lengths. Press the shutter, and it doesn’t take a “picture” is as much as it captures a range of pictures.&lt;/p&gt;
&lt;p&gt;What does that mean? That means instead of focusing the Lytro camera on a specific point of focus, you merely take a Lytro picture of the scene, and then when you look at a Lytro picture on your computer or the web, you can browse through the various possible focus points. This is the functionality most reviews focus on: &lt;strong&gt;you don’t focus a Lytro camera, you focus a Lytro image&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Of course, it’s not quite that simple, as the two modes, Everyday and Creative, are &lt;a href=&quot;http://www.dpreview.com/reviews/lytro/4&quot;&gt;a bit different in how they are best used&lt;/a&gt;: Everyday mode is best for “refocusing across the entire scene”, while Creative mode “allows the refocusability to be concentrated around your subject”.&lt;/p&gt;
&lt;p&gt;The difference between a Lytro and a traditional digital camera is most obvious (at the moment) for a particular kind of shot: where you have a &lt;a href=&quot;http://www.theverge.com/2012/2/29/2821763/lytro-review&quot;&gt;close-up subject and a far-away background&lt;/a&gt;. In these situations, the Lytro “living image” is truly living, and as you click through the foreground, middle and background to refocus the image, the image feels as if it’s &lt;a href=&quot;http://www.wired.com/reviews/2012/02/lytro-camera/all/1&quot;&gt;never finished&lt;/a&gt; (&lt;a href=&quot;http://www.lytro.com/living-pictures/289&quot;&gt;click here&lt;/a&gt; for examples).&lt;/p&gt;
&lt;p&gt;I got to experiment with one at &lt;a href=&quot;http://schedule.sxsw.com/2012/events/event_IAP100649&quot;&gt;SXSW PhotoCamp&lt;/a&gt;, and talk to the Lytro marketing crew, and was fascinated.&lt;/p&gt;
&lt;p&gt;As a technologist, I think the Lytro v1 is a fascinating example of the potential of the lightfield technology. &lt;a href=&quot;http://www.dpreview.com/reviews/lytro/5&quot;&gt;Not quite a mass-market device&lt;/a&gt;, clearly not a competitor to Canon, Leica or Nikon, but something to watch closely. Just remember this is a v1 consumer application of breakthrough scientific research. The Lytro has lots of room for technological improvement and new applications.&lt;/p&gt;
&lt;h2&gt;The Lytro, a new medium.&lt;/h2&gt;
&lt;p&gt;As a photographer, I’m convinced this isn’t just a new camera, but a new medium.&lt;/p&gt;
&lt;p&gt;Serious photographers will mock it initially, but that’s to be expected: discontinuities in evolution are always mocked. Serious film photographers mocked digital cameras. Painters mocked the first photographers. Each new style of painting was mocked by the prominent form of painting that proceeded it. That’s how evolution works.&lt;/p&gt;
&lt;p&gt;What most of the reviews of the Lytro hint to, even as they compare the Lytro to a traditional camera, is that the Lytro &lt;a href=&quot;http://www.dpreview.com/reviews/lytro/5&quot;&gt;isn’t meant to be compared to a traditional camera&lt;/a&gt; (digital or film):&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;When we spoke to Lytro’s Founder and CEO, Ren Ng, he made a comparison to Polaroid photography, and we think it’s a telling reference point. Polaroids seem ridiculous if judged by the standards of film photography but that didn’t mean they weren’t capable of offering something interesting and creative. It was a medium that offered something different and it was used both practically and creatively for those differences.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The best images out of a Lytro won’t feel like images out of a film or digital camera: the Lytro (and lightfield technology more generally) creates a new form of creative expression. Viewing a Lytro image is a lean-forward experience, not a lean-back experience. &lt;strong&gt;A great photograph invites us to lean back and move our eyes and our minds around an image. A great Lytro image will invite us to lean forward and dive our eyes into an image.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Neither form of experience is better or worse, they are just different. It’s possible to make great websites as both lean-back and lean-forward experiences. Television is increasingly creating interactive components and experiences. Why shouldn’t photography?&lt;/p&gt;
&lt;p&gt;The key is that the creator of a great Lytro image will have to think differently than the creator of a great static image. Creative expression will be uniquely different with a Lytro camera, just as all new forms of artistic technology grant a new range of ways to create. The Lytro is different enough to warrant a different scope of creative imagination and interpretation.&lt;/p&gt;
&lt;p&gt;Great artists learn how to use the tools available to them in their time. New mediums bring new masters. My hat goes off to the still-to-be-discovered, first, great lightfield photographer: it’s going to be fun to see how they do it.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Context First</title>
    <link href="https://taylordavidson.com/2012/context-first/"/>
    <updated>2012-04-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/context-first/</id>
    <content type="html">&lt;p&gt;When I hear people say “mobile will be huge” I cringe: mobile is already huge, and has been huge around the world for many years. To say “mobile” will be big is a useless generalization, because “mobile” means so many different things. But moreso, mobile isn’t a product feature: it’s an organizing principle.&lt;/p&gt;
&lt;p&gt;What’s the difference? Take “social”. Paul Adams, &lt;a href=&quot;http://www.thinkoutsidein.com/blog/2011/12/stop-talking-about-social/&quot;&gt;Stop talking about social&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“… the rise of the social web is a &lt;em&gt;structural&lt;/em&gt; change being driven by online life catching up with offline life. The winners in this world will be the ones who assume social behaviour in everything they do. It won’t be the ones thinking about social as a feature or product in isolation. The winners will be &lt;em&gt;existing businesses&lt;/em&gt; who build on top of &lt;em&gt;social platforms&lt;/em&gt; to rethink how their business operates.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;In a similar vein, the winners in mobile will be those who are able to build on top of mobile platforms to rethink how their business operates. And that’s happening as we speak. The smartest companies on the web are unlearning what they did for the “big web” and relearning how to recreate their businesses around the “small web”. They’re learning how to use smarter devices, smarter networks, smarter sensors, smarter systems of contextual data to build smarter companies. They’re learning how to use context.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://cdixon.org/2012/04/20/offline-first-mobile-enabled/&quot;&gt;Chris Dixon&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… the really massive opportunity is dreaming up new ways that the little computers loaded with sensors that we carry around with us everywhere can improve our real-world experiences.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The key to this (and to the sentiment echoed by &lt;a href=&quot;http://techcrunch.com/2012/04/21/rise-of-smart-mobile-services/&quot;&gt;Saar&lt;/a&gt;) is to focus less on the device and more on the individuals using the device.&lt;/p&gt;
&lt;p&gt;And how does that work? It all starts by using personal, contextual data to create unique experiences for individual people. As Saar points out,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Smart” means understanding a user and understanding their physical and mental state. Smart services will process user information in the background to make accurate predictions around real-time user intention and will offer suggestions, results and different user interfaces/interactions based on their prediction of state.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;A couple weeks ago at the launch of &lt;a href=&quot;http://womeninnovatemobile.com/&quot;&gt;WIM&lt;/a&gt; I asked &lt;a href=&quot;https://twitter.com/#!/vsonsev&quot;&gt;Veronika&lt;/a&gt; a question about how she saw the “big web” and “small web” evolving and if she saw the distinction between the two breaking down. Her answer, about how she didn’t see the distinction between them in that vein because she saw “the web” as different experiences best facilitated by each device, led me to respond that it “wasn’t about mobile first, but context first”.&lt;/p&gt;
&lt;p&gt;And it all starts with data: personal, user-centric, contextual &lt;a href=&quot;https://taylordavidson.com/2011/12/05/intent-engines-internet-marketing/&quot;&gt;intent data&lt;/a&gt;. Of course, that isn’t easy or cheap; we haven’t seen many truly great applications leveraging contextual data yet because context is &lt;a href=&quot;https://taylordavidson.com/2008/11/18/content-is-cheap-context-is-expensive-is-it-any-surprise-which-one-we-lack/&quot;&gt;incredibly expensive&lt;/a&gt; to get right: hard to learn, hard to create, hard to action. But that’s the opportunity.&lt;/p&gt;
&lt;p&gt;Organizing principles work as calls to action, as frames of reference, of sources of inspiration. The organizing principle of “mobile first, web second” has inspired a wave of mobile applications; but “context first” is the type of organizing principle that will lead to truly disruptive web services.&lt;/p&gt;
&lt;p&gt;People first. User first. Context first.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>I want to...</title>
    <link href="https://taylordavidson.com/2012/design/"/>
    <updated>2012-05-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/design/</id>
    <content type="html">&lt;p&gt;When you think “I want to…”, what do you do?&lt;/p&gt;
&lt;p&gt;When you want to share a thought, store a link, find an idea, research a person, find new music, ask a question, share a photo, etc., what do you do? And do you even think about it?&lt;/p&gt;
&lt;p&gt;Each one of these actions can be accomplished in many ways with a variety of products on the web; each one of these actions has a multitude of companies competing to be our preferred, default method for getting what we want done. &lt;em&gt;Some are even trying to convince us of new things we need to do.&lt;/em&gt; They are attempting to create &lt;a href=&quot;http://www.nirandfar.com/2012/04/billion-dollar-mind-trick.html&quot;&gt;internal triggers&lt;/a&gt; (impulses to use their product) and &lt;a href=&quot;http://www.nirandfar.com/2012/04/hooking-users-in-3-steps.html&quot;&gt;habits&lt;/a&gt; (use our product every day / week / time) in the hope of creating the kind of mass adoption and usage to create widely-known &lt;a href=&quot;http://www.nytimes.com/2012/05/06/technology/creating-a-language-for-the-web.html&quot;&gt;unique signifiers&lt;/a&gt; around their products.&lt;/p&gt;
&lt;p&gt;I.e. when something in your life happens, they want you to immediately think “I should do this using xxx”, tapping into a unique, discrete trigger embedded into your behavior.&lt;/p&gt;
&lt;p&gt;Not easy, obviously. But &lt;a href=&quot;http://www.nirandfar.com/2012/04/billion-dollar-mind-trick.html&quot;&gt;tremendously valuable&lt;/a&gt; if you can swing it.&lt;/p&gt;
&lt;p&gt;The implications for startups? Is it possible to create that trigger? How much does that action occur every day, every week, every month? How hard is it to establish that habit in people? How hard is it to tear that impulse away from a competing service? How hard is it create a new social action? How can you build a networked community based on a mass of people taking a single action? And if you’re wondering, advertising and branding isn’t enough, this takes products and communities.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Gulf Aid</title>
    <link href="https://taylordavidson.com/2012/gulfaid/"/>
    <updated>2012-05-17T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/gulfaid/</id>
    <content type="html">&lt;p&gt;I actually missed the shot just before this because Lenny got too close to my camera and smiled at me straight into the lens.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/gulfaid_legend.jpeg&quot; alt=&quot;John Legend, Gulf Aid Benefit Concert&quot;&gt;&lt;/p&gt;
&lt;p&gt;My first foray into big concert shooting, and I get to shoot Ani DiFranco, Mos Def, The Preservation Hall Jazz Band, John Legend and Lenny Kravitz.  Not a bad way to start.  Serious props to everyone in New Orleans that came together to create a “concert for good” in an incredibly short time.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/gulfaid_guitar.jpeg&quot; alt=&quot;Lenny Kravtiz, Gulf Aid Benefit Concert&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.flickr.com/photos/photo_td/sets/72157623952466399/&quot;&gt;Gulf Aid Benefit Concert, on Flickr&lt;/a&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Where it happened</title>
    <link href="https://taylordavidson.com/2012/happened/"/>
    <updated>2012-05-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/happened/</id>
    <content type="html">&lt;p&gt;This is where it happened. Wednesday night, a guy that lived on my floor jumped from the roof of our building and fell to his death on this very sidewalk. (I think his blood is still on the sidewalk here.) And life continues on. As it should.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Misplaced Debate About Instagram</title>
    <link href="https://taylordavidson.com/2012/instagram/"/>
    <updated>2012-07-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/instagram/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://www.artinfo.com/news/story/36328/the-business-artist-how-andy-warhol-turned-a-love-of-money-into-a-228-million-art-career/&quot;&gt;Andy Warhol&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Being good in business is the most fascinating kind of art.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Why is there &lt;a href=&quot;http://gigaom.com/2012/07/19/what-the-instagram-backlash-says-about-the-future-of-media/&quot;&gt;such a fuss about Instagram&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;In brief, &lt;a href=&quot;https://taylordavidson.com/2011/08/16/human-technical/&quot;&gt;technology changes faster than culture&lt;/a&gt;, incumbents never like being disrupted, and “photography”, “photographer”, and “photos” don’t mean what they used to.&lt;/p&gt;
&lt;p&gt;Looking at the changes in photography broader, let’s remember that this isn’t new. Every new form of art is derided by the old. Black and white photography disliked color photography. Painting disliked photography. I’m sure every new style of painting was initially mocked by the existing dominant style.&lt;/p&gt;
&lt;p&gt;The “new” is traditionally largely disliked by the “old”. I say largely, because there are traditionally pockets of early adopters who are the first to try and either discard or take the technology to larger audiences. It’s a fundamental human trait that crosses art, business, health, science, etc.&lt;/p&gt;
&lt;p&gt;What differs, however, is how different sectors react to change.&lt;/p&gt;
&lt;p&gt;And while people have taken to phoneography (iPhone, Instagram, Hipstamatic, Camera and the incredibly wide range of photo editing, manipulating and sharing apps), the reaction by the traditional photography industry has been far less enthusiastic, to put it mildly.&lt;/p&gt;
&lt;p&gt;To which we shouldn’t be surprised, given the broader historical context. But the photography industry better catch up to the realities. There’s a choice: &lt;a href=&quot;https://twitter.com/andyellwood/status/226404598850666496&quot;&gt;disrupt, or be disrupted&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Photos don’t have to be “art” to be good.&lt;/h2&gt;
&lt;blockquote&gt;
&lt;p&gt;Photos don’t have to be “art” to be good.&lt;/p&gt;
&lt;p&gt;— Taylor Davidson (@tdavidson) &lt;a href=&quot;https://twitter.com/tdavidson/status/227075632780152832&quot;&gt;July 22, 2012&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;“Photography”, “photographer”, and “photos” don’t mean what they used to. Photography as a art form and a commercial enterprise is changing, in large part because while more people care about photography, they don’t care about photography as an art form. Photos don’t have to be “art” to be good. Photos can be meaningful, memorable, interesting, even evocative, without being art. More importantly, photos have become incredibly accessible and powerful ways to communicate, by sharing experiences in a richer way than possible with text (or sometimes combined, as memes), and even moreso, with phoneography and the web they can be timely, shared instantaneously to anyone and everyone. Filters are easy ways for anyone to edit their photos to apply an artistic touch, even though as any filter becomes widely adopted its impact declines.&lt;/p&gt;
&lt;p&gt;But we all know this. What we’re not thinking is about is the broader meaning.&lt;/p&gt;
&lt;h2&gt;Forget the message, pay attention to the medium.&lt;/h2&gt;
&lt;p&gt;Most of the debate about Instagram centers around the easy use of photo editing filters, overused cliches, and the banality of the subject matters, and the images themselves.&lt;/p&gt;
&lt;p&gt;To which I say: if that’s what you’re upset about, follow other photographers, because there are interesting and unique photographers using Instagram, and there are ways to find great images. Yes, there are a tremendous amount of banal images, but even those images are important to somebody. The fact that we are looking at them isn’t a problem of too many images, it’s our own failure &lt;a href=&quot;http://boingboing.net/2010/01/31/clay-shirky-on-infor.html&quot;&gt;in how we filter them out&lt;/a&gt;. As Mathew Ingram &lt;a href=&quot;http://gigaom.com/2012/07/19/what-the-instagram-backlash-says-about-the-future-of-media/&quot;&gt;sums up in GigaOm&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Are there lots of shallow uses of these tools? Sure there are. But that’s not the important part.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So, what’s the important part?&lt;/p&gt;
&lt;p&gt;Marshall McLuhan’s famous phrase &lt;a href=&quot;http://en.wikipedia.org/wiki/The_medium_is_the_message&quot;&gt;“the medium is the message”&lt;/a&gt; means that the focus of analysis should be the medium itself, not the content it carries. Yet that’s not what people tend to focus on: we tend to focus on the obvious (the content), but miss the structural changes that occur more subtly over time.&lt;/p&gt;
&lt;p&gt;Instagram is the obvious change. But the medium, &lt;strong&gt;mobile devices, connected to the network, that capture images&lt;/strong&gt;, is the far more valuable thing to pay attention to.&lt;/p&gt;
&lt;p&gt;Cameraphones will not be the last technology that democratizes the tools of production and puts the ability to create (and ship) art into people’s hands. Instagram will not be the last app that helps people be artists for a minute a day. It will not be not the last app that helps people see great photos and share in great moments.&lt;/p&gt;
&lt;p&gt;More disruption to photography and photographers is surely on the way; but by over-focusing on popular use of these innovations and attempting to cut them out of “photography”, the industry is doing a disservice to it’s own future. As &lt;a href=&quot;http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm&quot;&gt;McLuhan also said&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Control over change would seem to consist in moving not with it but ahead of it.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Right now, most* of the traditional industry is attempting to control change by shutting it out. It would be a big step forward for the industry to move with it. It would be an enormous step to move ahead of it.&lt;/p&gt;
&lt;p&gt;Most, but there are some shining examples, including &lt;a href=&quot;http://lens.blogs.nytimes.com/2012/05/02/ben-lowy-virtually-unfiltered/&quot;&gt;The New York Times&lt;/a&gt; and &lt;a href=&quot;http://manginphotography.net/2012/07/how-i-made-instagram-images-that-were-good-enough-for-sports-illustrated/&quot;&gt;Sports Illustrated&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;The business of photography isn’t dying, it’s just different.&lt;/h2&gt;
&lt;p&gt;The business of photography is no longer just about photographs.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://snarkmarket.com/2010/4890&quot;&gt;Robin Sloan&lt;/a&gt; and &lt;a href=&quot;http://www.noahbrier.com/archives/2010/11/managing_flow/&quot;&gt;Noah Brier&lt;/a&gt; have pointed out the differences between &lt;strong&gt;stock and flow&lt;/strong&gt; in media; stock is the durable, static content we create that’s still interesting in 2 months, 2 years, or more, while flow is the feed, the daily stream of updates.&lt;/p&gt;
&lt;p&gt;The traditional parts of the photography industry (commercial, editorial, agencies, stock photography, camera manufacturers, etc.) have always understood how to do stock well. And they still do. But where they fail is the flow, which also happens to be the newer form. And that’s how even as many industries have picked up on the importance of visual imagery, they have largely utilized the flow aspect of photography. Flickr was one of the first popularly-adopted web companies to ruffle the photography industry. Facebook has learned how important photo sharing is to the social media industry, and has invested heavily into their own photography features (demonstrated by their acquisition of Instagram), and Twitter has been making product changes to bring more rich media into the stream. E-commerce companies are emphasizing the role of imagery in driving product discovery and purchase decisions. Pinterest is based entirely around visual imagery. Online media is emphasizing strong, large, bold imagery, highlighted by &lt;a href=&quot;http://boston.com/&quot;&gt;Boston.com&lt;/a&gt;’s The Big Picture, the bold imagery of Fast Company’s &lt;a href=&quot;http://www.fastcocreate.com/&quot;&gt;Co. sites&lt;/a&gt;, and more.&lt;/p&gt;
&lt;p&gt;Thus, there are many ways for the photography industry to increase their range of products and service offerings to fit the visual imagery needs of business today. The quicker the photography industry understands how the &lt;a href=&quot;https://taylordavidson.com/2008/11/17/start-here/&quot;&gt;business models in photography&lt;/a&gt; are changing, the quicker they’ll be able to adapt.&lt;/p&gt;
&lt;p&gt;–&lt;/p&gt;
&lt;p&gt;More about Instagram and photography by &lt;a href=&quot;http://gigaom.com/2012/07/19/what-the-instagram-backlash-says-about-the-future-of-media/&quot;&gt;Mathew Ingram&lt;/a&gt;, &lt;a href=&quot;http://www.thevisualexperience.org/web/photography-photography-good-question-joerg/&quot;&gt;Edward Rozzo&lt;/a&gt;, &lt;a href=&quot;http://jmcolberg.com/weblog/extended/archives/photography_after_photography/&quot;&gt;Joerg Colberg&lt;/a&gt;, &lt;a href=&quot;http://www.david-campbell.org/2012/07/21/hipstamatic-angst-instagram-anxiety-time-to-move-the-conversation-forward/&quot;&gt;David Campbell&lt;/a&gt;, &lt;a href=&quot;http://edkashi.com/blog/professional-journalists-and-instagrams/&quot;&gt;Ed Kashi&lt;/a&gt;, and &lt;a href=&quot;http://blog.photoshelter.com/2012/04/why-instagram-is-terrible-for-photographers-and-why-you-should-use-it/&quot;&gt;Allen Murabayashi&lt;/a&gt;. And for much more of my thoughts on photography, &lt;a href=&quot;https://taylordavidson.com/2008/11/17/start-here/&quot;&gt;start here&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Photographing Summer in Boston with the Camera You Have on You</title>
    <link href="https://taylordavidson.com/2012/summer-boston/"/>
    <updated>2012-08-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/summer-boston/</id>
    <content type="html">&lt;p&gt;I was &lt;a href=&quot;http://gizmodo.com/5932608/how-your-cameraphone-can-beat-a-dslr&quot;&gt;featured in Gizmodo&lt;/a&gt; yesterday talking about photography, digital innovation, camera photography, why we photograph, and shooting “summer”, in &lt;a href=&quot;http://gizmodo.com/5932608/how-your-cameraphone-can-beat-a-dslr&quot;&gt;How Your Cameraphone Can Beat a dSLR&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Every summer, Boston comes out to play. Shut-ins seep into the streets, the city’s parks brim with ballers, and the town’s unmarked vans are painted purple with anti-New York graffiti. It was this annual migration that photographer Taylor Davidson sought to shoot. So he decided to hit the parks and fields that gave rise to Boston’s legendary sports culture.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/gizmodo_me.jpeg&quot; alt=&quot;Taylor Davidson, photographing baseball&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/gizmodo_challenge.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/gizmodo_boston.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Also:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Gizmodo, &lt;a href=&quot;http://gizmodo.com/5932608/how-your-cameraphone-can-beat-a-dslr&quot;&gt;How Your Cameraphone Can Beat a dSLR&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Deadspin, &lt;a href=&quot;https://deadspin.com/ask-the-guy-who-shot-these-excellent-cameraphone-pictur-5934384?ptoken=bc37dbed3755342f48099901f6a5d414&quot;&gt;Ask The Guy Who Shot These Excellent Cameraphone Pictures How He Did It&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Timekeeper</title>
    <link href="https://taylordavidson.com/2012/timekeeper/"/>
    <updated>2012-10-27T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/timekeeper/</id>
    <content type="html">&lt;p&gt;Learned today that the Timekeeper at NYU passed away a couple days ago. Walking through Washington Square Park twice a day for the past couple years, I have seen him often and always wondered why was there, why he did it, how long he had been doing it. Sad to see one of the interesting parts of NYC pass away.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/timekeeper2.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/timekeeper3.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/timekeeper4.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/timekeeper5.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/timekeeper6.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Hurricane Sandy</title>
    <link href="https://taylordavidson.com/2012/hurricane-sandy-preparation/"/>
    <updated>2012-10-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/hurricane-sandy-preparation/</id>
    <content type="html">&lt;p&gt;Preparing for Hurricane Sandy, West Village, Flatiron, Union Square, Monday October 29, 2012.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep1.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep2.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep4.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep5.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep6.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep7.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep8.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandyprep9.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Morning after Hurricane Sandy, Chelsea</title>
    <link href="https://taylordavidson.com/2012/building-face-gone/"/>
    <updated>2012-10-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/building-face-gone/</id>
    <content type="html">&lt;p&gt;Building face gone, 14th and 8th. It’s where everyone went today to see #sandy damage. (at Chelsea)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Morning after Hurricane Sandy, East Village</title>
    <link href="https://taylordavidson.com/2012/hurricane-morning-after-hurricane-sandy-nyc-east-village/"/>
    <updated>2012-10-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/hurricane-morning-after-hurricane-sandy-nyc-east-village/</id>
    <content type="html">&lt;p&gt;Morning after Hurricane Sandy, NYC, East Village, Ave C. #sandy #hurricanesandy #frankenstorm&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy2.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy3.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy4.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy5.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy6.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy7.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Surveying Lower Manhattan</title>
    <link href="https://taylordavidson.com/2012/lower-manhattan/"/>
    <updated>2012-10-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/lower-manhattan/</id>
    <content type="html">&lt;p&gt;Surveying Lower Manhattan post-Hurricane Sandy, Chelsea, West Village, Tribeca, Financial District, South Street Seaport, Wall Street. October 30, 2012.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy11.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy12.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy13.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy14.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy15.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy16.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy17.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy18.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Outrage borders</title>
    <link href="https://taylordavidson.com/2012/manhattan-out-of-power/"/>
    <updated>2012-10-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/manhattan-out-of-power/</id>
    <content type="html">&lt;p&gt;With Lower Manhattan still out of power, the rest of Manhattan is dealing with the overflow. People standing on the streets checking their phones because they don’t have service at home. Coffee shops along the outage borders are mobbed. And American Airlines and others are dealing with a lot of changed plans.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Manhattan in recovery</title>
    <link href="https://taylordavidson.com/2012/manhattan-recovering/"/>
    <updated>2012-11-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/manhattan-recovering/</id>
    <content type="html">&lt;p&gt;Manhattan in recovery, Tuesday and Wednesday post-#sandy, Oct 30 and 31. As you walk through the blackout at night, the darkness is surreal, impressive even. Dark towers into the sky marked by the occasional lighted window. Block after block of darkness, interrupted by the generator-lit building, the police station, the emergency services. Streets lit by passing car headlights and flashing police cars announcing their presence. Outside the blackout zone, people huddled next to each other at power outlets, tapping on phones and sharing stories with people near and far. But in the darkness, people hide and slide past each other without a word or a glance, except for the occasional candlelit restaurant or bar, full of people perched on their stools, leaning close and telling stories to old and new friends from the neighborhood. That’s Lower Manhattan today at night, after the sun goes down and the gridlock and bustle fades away. The quiet is astounding. The darkness is impressive. The atmosphere is surreal. But it’s ready to come back, it always does.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy20.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy21.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy22.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy23.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy24.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy25.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy26.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/sandy27.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Step after step</title>
    <link href="https://taylordavidson.com/2012/guides/"/>
    <updated>2012-11-25T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/guides/</id>
    <content type="html">&lt;p&gt;Step after step after step, straight up Volcan San Pedro. Our guide Manuel cheerfully led the way, tending to the trail and looking out the entire way, saying hello to the other guides as they passed by.&lt;/p&gt;
&lt;p&gt;Guides are required to enter the park (the cost of a guide is baked into the entrance fee), but are also important for finding the route on the unblazed trail (and we would not have made it to the top without Manuel guiding us up), but also for protection. Bandits used to be a problem on these trails, although it does not appear to be as big a problem now (older trail descriptions noted that a machete carrying guide was a necessity for protection).&lt;/p&gt;
&lt;p&gt;For some reason Manuel was nearly the only guide &lt;em&gt;not&lt;/em&gt; carrying a long machete or knife at his side (perhaps in his pack), but he did listen intently as we rounded corners and came upon people on the trail. Huffing and puffing, of course.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Spending Thanksgiving Giving Back</title>
    <link href="https://taylordavidson.com/2012/guatemala/"/>
    <updated>2012-11-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/guatemala/</id>
    <content type="html">&lt;p&gt;Over Thanksgiving 2012, Sloane Davidson (@sloane) and I went to Guatemala to support &lt;a href=&quot;http://www.shesthefirst.org/&quot;&gt;She’s the First&lt;/a&gt; by visiting and volunteering at &lt;a href=&quot;http://www.starfishonebyone.org/&quot;&gt;Starfish One by One&lt;/a&gt;, an education and mentorship program that supports girls education in 4 cities in the Lake Atitlian region. (Sloane explains the backstory &lt;a href=&quot;http://www.thecausemopolitan.com/were-headed-to-guatemala/&quot;&gt;on her blog&lt;/a&gt;.) We visited 3 locations and spent time visiting and talking with the girls about their lives, their dreams, and their incredible personal efforts to continue their education.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/guatemala.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In addition, we spent 2 days working with one group of girls teaching a photography workshop and left 5 cameras with the school to allow the girls to continue their journey with photography and work the creative arts into their education. For most of the girls, it was their first time ever touching a camera, but they took to it immediately, and by the second day they were looking for pictures, laughing, and enjoying photography.&lt;/p&gt;
&lt;p&gt;See more photos on Facebook and Flickr. And read &lt;a href=&quot;http://www.prensalibre.com.gt/solola/Grupo-imparte-clases-fotografia_0_821917828.html&quot;&gt;a note in the main Guatemalan newspaper about the class&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;To learn how to support these organizations, click through to &lt;a href=&quot;http://www.starfishonebyone.org/&quot;&gt;Starfish One by One&lt;/a&gt; and &lt;a href=&quot;http://www.shesthefirst.org/&quot;&gt;She’s the First&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>International First</title>
    <link href="https://taylordavidson.com/2012/international-first/"/>
    <updated>2012-12-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/international-first/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;Kakao Talk also has a monetization scheme that eschews the boring and intrusive in-stream display advertising on which Facebook’s mobile experience has so far been based. Kakao Talk has a feature called “Plus Friend” in which users can choose to add brands to their friend lists in exchange for discounts and special offers that can be delivered by instant chat.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;http://pandodaily.com/2012/12/02/facebook-to-buy-whatsapp-heres-what-could-be-really-interesting-about-that/&quot;&gt;Facebook to buy WhatsApp? Here’s what could be really interesting about that&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Passing on analyzing whether this type of feature would work in the US at scale, why do we see brand integrations like this outside the US first? This is only one example, but brand integrations like this into core personal services, like communications (phone and text), traditionally starts in Asia, and then filter into USA services in some light, usually unsuccessful way.&lt;/p&gt;
&lt;p&gt;Perhaps it’s the purchasing power or preference of USA consumers. Are companies in Asia under the pressure to build ad-supported brand integrations more aggressively because consumers won’t spend as much money on these services? Do consumers prefer free to clean, or don’t have the same concerns over privacy/control of their private communications? Why do these type of innovations happen outside the USA first?&lt;/p&gt;
&lt;p&gt;Could you imagine a Google Voice with voice ads in-stream?  Or do you remember the mid-2000s attempts: Virgin Mobile’s attempts at ad-supported mobile service, or the old MVNOs with heavy brand integrations like ESPN or Disney?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://battellemedia.com/archives/2012/11/embrace-the-change.php&quot;&gt;What should the ads be like?&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Perhaps instead of web-first, or mobile-first, we should think about international-first and what that means.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Brands follow audiences, dollars follow performance, and performance takes data.</title>
    <link href="https://taylordavidson.com/2012/data/"/>
    <updated>2012-12-06T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/data/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;Assuming you knew everything about someone, what ad would you create and serve for them?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/facebook-adsense/&quot;&gt;Facebook’s potential Adsense competitor | Taylor Davidson&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Fast forward a year, and turns out Facebook is working on that. &lt;a href=&quot;http://www.adweek.com/news/technology/reports-facebook-talks-buy-atlas-solutions-microsoft-145761&quot;&gt;Tim Peterson lays out the evolution of the Facebook adtech stack&lt;/a&gt;, the rationale for buying an ad server like Atlas, and how it’s working to bridge Facebook and the web, desktop and mobile, and create comprehensive audience profiles across the divides.&lt;/p&gt;
&lt;p&gt;Unlocking the data silos across the web is the first key to enabling advertising spend to flow into new areas as fast as attention.&lt;/p&gt;
&lt;p&gt;Brands follow audiences, dollars follow performance, and performance takes data.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Tell Stories</title>
    <link href="https://taylordavidson.com/2012/photojournalism/"/>
    <updated>2012-12-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/photojournalism/</id>
    <content type="html">&lt;p&gt;Tell stories.&lt;/p&gt;
&lt;p&gt;Even if everyone is a photographer, we’re not all photojournalists. The umpteen photos taken, uploaded and shared every day share moments, snippets, ideas, jokes, personal notes, but what do they say?&lt;/p&gt;
&lt;p&gt;In my mind, most of the complaints about the rise of democratized photography stem from visual information overload and the quest for stories, not snippets. Snippets are perfectly fine - fleeting, momentary, humanizing, visual communication can be powerful - but acknowledge the difference. &lt;a href=&quot;http://boingboing.net/2010/01/31/clay-shirky-on-infor.html&quot;&gt;“It’s not information overload. It’s Filter Failure.”&lt;/a&gt; is based on the challenge that our systems for managing information abundance are perpetually swamped by the growth of information, and I believe it applies to visual imagery as well. With umpteen images of the same place, or event, or message already existing and being created, how do we find a way to make a different, meaningful, even popular image? How do we filter and find the “best” images?&lt;/p&gt;
&lt;p&gt;That’s where stories come in. The best images have a deeper, richer context that draw us in deeper, that bring us back, that show us something new every time we look at them. The best images have a story behind them; whether it’s personally relevant, socially relevant, culturally relevant, or ubiquitously relevant, there is a story that rises above the individual image, that spreads its wings beyond the image in front of our eyes.&lt;/p&gt;
&lt;p&gt;So, share snippets, and enjoy it. But don’t stop there. Share stories also.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>A Week at a Colorado Dude Ranch</title>
    <link href="https://taylordavidson.com/2012/colorado-dude-ranch/"/>
    <updated>2012-12-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/colorado-dude-ranch/</id>
    <content type="html">&lt;p&gt;Back in August, &lt;a href=&quot;http://www.thecausemopolitan.com/honeymoon-at-a-dude-ranch-colorado/&quot;&gt;Sloane&lt;/a&gt; and I escaped for our minimoon to &lt;a href=&quot;http://blackmtnranch.com/&quot;&gt;Black Mountain Ranch&lt;/a&gt;, a working dude and cattle ranch in McCoy, Colorado, a perfect blend of what we were looking for: close enough to get there, far enough to get away.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/bmr_ranch.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/bmr_riding.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I don’t think many people go to a &lt;a href=&quot;http://blackmtnranch.com/dude-ranch-honeymoon/&quot;&gt;dude ranch for their honeymoon&lt;/a&gt;, but it was an amazing experience. Why? Here’s my summary of a week on &lt;a href=&quot;http://www.yelp.com/biz/black-mountain-ranch-mc-coy&quot;&gt;the dude ranch&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Amazing experience. Black Mountain Ranch is run by a friendly, caring family and staff, and do everything they can to make your time at the ranch a wonderful experience.&lt;/p&gt;
&lt;p&gt;Beautiful setting for a range of adventures: horseback riding (on trails in the mountains or in the arena for barrel racing, etc.), trap shooting, lassoing calfs, cattle driving (on Saturdays), hiking, whitewater rafting, fishing, swimming, hot tubbing, and more. The setting is great, but it’s the people that make it a great experience.&lt;/p&gt;
&lt;p&gt;When you arrive, you meet your wrangler for the week, meet your horse, and start to outline your week. Your schedule is up to you: while there are some activities scheduled throughout the week (whitewater rafting, camping out one night, dinner rides into the mountains, cattle driving), you have the opportunity to create your own schedule. Want to relax, nap, read, hot tub? Go ahead. Want to go ride your horse hours into the mountains? Your wrangler will help make it happen.&lt;/p&gt;
&lt;p&gt;Every day starts with a great breakfast, and every day ends with a great dinner. And on most nights, dancing, drinking, and playing pool with the cowboys at the saloon on the ranch.&lt;/p&gt;
&lt;p&gt;In short: go.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/bmr_mountains.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2012/bmr_branding.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;More photos on &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157631329525050/&quot;&gt;Flickr&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Hardware is Feeding the World</title>
    <link href="https://taylordavidson.com/2012/hardware/"/>
    <updated>2012-12-11T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/hardware/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://www.wired.com/business/2012/12/hardware-funding/&quot;&gt;Hardware, the Ugly Stepchild of Venture Capital, Is Having a Glamour Moment | Wired&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Steve Schlafman a principal at Lerer Ventures agrees, saying that seed-level investors are warming up to the idea of hardware, “And that will create a wave of new startups that big, monolithic companies, like Sharp, can’t keep up with,” he says.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Hardware is owning the buzz these days: 3D printing, the new Industrial Revolution, Kickstarter’s popular hardware projects, &lt;a href=&quot;https://www.google.com/search?q=hardware+is+the+new+software&quot;&gt;hardware is the new software&lt;/a&gt;, makers are the new hackers, etc.&lt;/p&gt;
&lt;p&gt;And the buzz is deserved. &lt;a href=&quot;http://online.wsj.com/article/SB10001424053111903480904576512250915629460.html&quot;&gt;Software might be eating the world&lt;/a&gt;, but hardware is feeding the world with creative inspiration and interesting innovations. Hardware is where all the cool toys are these days. While most of the emerging hacker hardware innovation today may look like tech toys for niche markets, big ideas start as toys because &lt;a href=&quot;http://www.forbes.com/2009/02/03/innovation-tim-oreilly-technology-breakthroughs_0203oreilly.html&quot;&gt;innovation starts with fun&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>What&#39;s Native Today Will be Programmatic Tomorrow</title>
    <link href="https://taylordavidson.com/2012/native/"/>
    <updated>2012-12-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/native/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://battellemedia.com/archives/2012/11/on-native-and-programmatic.php&quot;&gt;On Native and Programmatic | John Battelle’s Search Blog&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;If I had to wager a guess, I’d have to say that programmatic will be a larger force, but only if you take “native” to mean the native units at domain-specific platforms like Facebook, Twitter, Tumblr and the like. But it’s very important to define your terms here because in five years time, I think you will be able to buy all of these “native” units across a unified “programmatic” platform — and that platform has not yet been built. We are, as an industry, heading in that direction, and it’s a very exciting one. When programmatic merges with native and is fueled by data and a transparent, objective framework, everyone wins.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Agreed. If I’ve had a conversation with you about the future of adtech lately, I’ve probably talked about this opportunity. Yes, scaling native today is challenged by production costs, scale, and lift, but at some point we’ll have a programmatic platform (and a suite of third-party services) to find, create, optimize, and buy native units across a variety of sites. Why?&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What’s native today will be programmatic tomorrow.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;New platforms create new experiences on the web. Audiences adopt new experiences en mass. Brands follow audiences. Brands re-ask &lt;a href=&quot;http://battellemedia.com/archives/2012/11/embrace-the-change.php&quot;&gt;“what should the ads be like”&lt;/a&gt; and create new ads that fit the new experiences. In the quest for profits, they chase scale by improving effectiveness and efficiency. And then the kids create new ways and reasons to use the web, creating massive new networks and platforms. Audiences and attention shifts. Repeat cycle.&lt;/p&gt;
&lt;p&gt;This has always happened in media. Each new medium creates a new ad unit. Why does it feel so odd right now? This is the first time the digital medium has gone through this part of the cycle. Banner ads were the first ad units created for the web, and have evolved into a &lt;a href=&quot;http://battellemedia.com/archives/2012/11/embrace-the-change.php&quot;&gt;“scalable, consistent efficient platform for marketers”&lt;/a&gt;. But they won’t be the last platform. How we use the web has changed and will change. It only makes sense that the ads should also change as well.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>“Five years isn’t long, but it’s long enough.”</title>
    <link href="https://taylordavidson.com/2012/five-years/"/>
    <updated>2012-12-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/five-years/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;And so, here’s my wish: if there’s a community you’ve admired for a long time, and you’ve been standing on the outside looking in, and you feel like you’re hopelessly late, I hope you’ll consider striking up a conversation sometime this week. Five years from now, those people could be old friends.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;http://blog.dianakimball.com/post/31777423771&quot;&gt;Diana’s wish&lt;/a&gt;, sparked by the XOXO Festival and the beautiful things that can happen when you put time, passion, curiosity, emotional thoughtfulness, and an open heart together.&lt;/p&gt;
&lt;p&gt;A couple of months ago at our wedding, Sloane and I talked about how many of the people there we really hadn’t known that long (many people for less than 3 to 5 years), but how time wasn’t the most important factor. Connection and commitment were more important than just time. So many of these friendships, forged and supported online and offline, in New Orleans, New York, DC, Los Angeles, San Francisco, Austin, and beyond, had been formed in less than five years.&lt;/p&gt;
&lt;p&gt;Five years is long enough to make lifelong friends.&lt;/p&gt;
&lt;p&gt;When you are talking about, joking about, or making resolutions tonight, consider how far a year can take you on that five year, ten year, twenty year and beyond path.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Notification Zero</title>
    <link href="https://taylordavidson.com/2012/zero/"/>
    <updated>2012-12-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2012/zero/</id>
    <content type="html">&lt;p&gt;For a couple years, I’ve been actively reducing noise pollution (beeps, alarms, and sound notifications), light pollution, vibration pollution, and notification pollution.&lt;/p&gt;
&lt;p&gt;Everything that has to be checked out and cleared away takes a decision. Notifications interrupt you and take you away from what you are doing (similar to advertisements), whether it’s merely mental cost of switching between thoughts, or whether it’s the click and the action afterward.&lt;/p&gt;
&lt;p&gt;Obviously real-time notifications can have an enormous value, but next time an app asks if you want to accept push notifications, ask: why will getting this notification in real-time make my life better?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Paris, France</title>
    <link href="https://taylordavidson.com/2013/paris/"/>
    <updated>2013-01-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/paris/</id>
    <content type="html">&lt;p&gt;As we walked over &lt;a href=&quot;http://en.wikipedia.org/wiki/Pont_des_Arts&quot;&gt;Pont des Arts&lt;/a&gt; on our way from the Louvre, as many of Paris’s 27 mm tourists do each year, we stopped to survey the infamous &lt;a href=&quot;http://en.wikipedia.org/wiki/Love_padlocks&quot;&gt;“love locks”&lt;/a&gt;, the padlock vendors, and our fellow tourists taking pictures and locking thier own to the bridge.&lt;/p&gt;
&lt;p&gt;“How did this get started?”, we asked.&lt;/p&gt;
&lt;p&gt;Surprisingly, it’s a rather new custom.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The pedestrian bridge Pont des Arts has been a favorite of Parisians and tourists since it was built in the early 1800s, and its scenic locale makes it an oft-visited location photographers, painters, students, and picnicers.&lt;/p&gt;
&lt;p&gt;The “lock-their-love-to-the-bridge-throw-the-key-into-the-Seine” ritual for tourist couples only started in Paris around 2008. One theory is that it was &lt;a href=&quot;http://www.bonjourparis.com/story/padlocks-paris-love-incarcerated/&quot;&gt;inspired by a scene from Fernando Moccia’s book “I Want You”&lt;/a&gt;, where the main characters sealed their relationship by locking a padlock to a lamppost on Ponte Milvio in Rome and then throwing the key into the river. In 2006, thousands of Italians copied the gesture, causing the lamppost to collapse under the weight. While examples of love padlocks pop up earlier in the 1900s in Serbia, Hungary and other European countries, love padlocks &lt;a href=&quot;http://weburbanist.com/2011/01/12/locks-of-love-urban-padlock-monuments-to-commitment/&quot;&gt;may originate from China&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The other theory originates in China where padlocks blanket every metal pole and fence of Mount Huang, also known as the Yellow Mountain in Huángshān. It is the custom for couples to “lock their souls together” and then throw the key into the valleys of mist. However, breaking up is a little more complicated: the only way to release your souls is to find the key and unlock the appropriate padlock.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Wherever they originated, the custom has spread around the world, including London, Stocklholm, Seoul, Tokyo, Montevideo, Melbourne, Belfast, and well over a 100 other cities, even &lt;a href=&quot;http://www.adn.com/2013/12/28/3248753/love-locks-decorate-kodiak-bridge.html&quot;&gt;Kodiak, Alaska&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;However, not everybody’s happy about them. In most &lt;a href=&quot;http://en.wikipedia.org/wiki/List_of_locations_with_love_padlocks&quot;&gt;places where love padlocks have popped up&lt;/a&gt;, they’ve created some conflict between romantic lovers, locals, and practical government officials. For many cities, the padlocks are viewed as a threat to public safety, as the weight of padlocks threaten collapsing fences, bridges and structures, and may bring visitors to places not prepared for a mass of visitors.&lt;/p&gt;
&lt;p&gt;In Paris, there’s practical and romantic concerns involved.&lt;/p&gt;
&lt;p&gt;On the practical side, many locals consider the padlocks to be an eyesore and an invasion of tourist sensibilities into Parisian life; in fact, Parisian tradition is for couples to carve their names into the trees along the Seine. More than eyesore, many city officials &lt;a href=&quot;http://www.english.rfi.fr/visiting-france/20130829-paris-bridge-weighed-down-love&quot;&gt;worry about the padlocks causing the fencing and parapets on the bridge to sag&lt;/a&gt;, creating the danger that fragments of the bridge could collapse, bringing several kilos of padlocks to drop into the boats and cruises on the River Seine.&lt;/p&gt;
&lt;p&gt;On the romantic side, many Parisians &lt;a href=&quot;http://www.nytimes.com/2012/08/19/opinion/sunday/the-locks-on-pariss-bridges-represent-a-misunderstanding.html&quot;&gt;feel it’s an abhorent idea that the locks could represent love&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“The fools! They haven’t understood a thing about love, have they?” was the conclusion recently of a 23-year-old waiter at Panis, a cafe on the Left Bank with a view over Notre-Dame. At the heart of love à la française lies the idea of freedom. To love truly is to want the other free, and this includes the freedom to walk away. Love is not about possession or property. Love is no prison where two people are each other’s slaves. Love is not a commodity, either. Love is not capitalist, it is revolutionary. If anything, true love shows you the way to selflessness.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;In 2010, all the padlocks on Pont des Arts disappeared one night, for reasons never fully understood. Some think it was the city government, but they never admitted to cutting the locks down, while others think that theives stole the locks to melt them down and sell the scrap metal. Regardless of how they disappeared, the bridge quickly filled up with locks as the tradition continued unabated. Vendors continue to sell padlocks and markers near the bridge, in case the lovers are inspired to spontaneously lock their love away to Paris. Of course, &lt;a href=&quot;http://www.bonjourparis.com/story/paris-love-locks-love-that-wont-die/&quot;&gt;one must pay attention to which bridge they use&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“There are two bridges in Paris with the locks, you must be very careful which bridge you put your lock on because Pont des Arts is for your committed love, while Pont de l’Archevêché is for your lover.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The Paris city government has yet to make an official declaration as to the future of the love padlocks, but for now, they are a part of the fabric of the city, for better or worse.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2012</title>
    <link href="https://taylordavidson.com/2013/my-cities/"/>
    <updated>2013-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/my-cities/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/my-cities-2011/&quot;&gt;meme&lt;/a&gt;, below are my cities in 2012.  As always, only cities where I spent a night count and the * means I visited multiple times on non-consecutive days. New for 2012, the # in parentheses are the number of visits.&lt;/p&gt;
&lt;p&gt;2012&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Porto, Portugal&lt;/li&gt;
&lt;li&gt;Mata do Bussaco, Luso, Aveiro, Portugal&lt;/li&gt;
&lt;li&gt;Lisbon, Portugal&lt;/li&gt;
&lt;li&gt;New York, NY&lt;/li&gt;
&lt;li&gt;New Orleans, LA * (3)&lt;/li&gt;
&lt;li&gt;Boulder, CO&lt;/li&gt;
&lt;li&gt;Austin, TX&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA * (6)&lt;/li&gt;
&lt;li&gt;Santa Barbara, CA&lt;/li&gt;
&lt;li&gt;Los Angeles, CA * (2)&lt;/li&gt;
&lt;li&gt;Airplane * (4)&lt;/li&gt;
&lt;li&gt;San Francisco, CA * (4)&lt;/li&gt;
&lt;li&gt;Venice, CA&lt;/li&gt;
&lt;li&gt;Palo Alto, CA&lt;/li&gt;
&lt;li&gt;Roxbury, NY&lt;/li&gt;
&lt;li&gt;Burlington, VT&lt;/li&gt;
&lt;li&gt;Boston, MA&lt;/li&gt;
&lt;li&gt;McCoy, CO&lt;/li&gt;
&lt;li&gt;Cape Cod, MA&lt;/li&gt;
&lt;li&gt;Cincinnati, OH&lt;/li&gt;
&lt;li&gt;Washington, DC&lt;/li&gt;
&lt;li&gt;Luray, VA&lt;/li&gt;
&lt;li&gt;Chambersburg, PA&lt;/li&gt;
&lt;li&gt;New Paltz, NY&lt;/li&gt;
&lt;li&gt;Antigua, Guatemala&lt;/li&gt;
&lt;li&gt;Panajachel, Guatemala&lt;/li&gt;
&lt;li&gt;Santiago, Guatemala&lt;/li&gt;
&lt;li&gt;Las Vegas, NV&lt;/li&gt;
&lt;li&gt;Paris, France&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;28 cities, 97 nights spent outside home (26% of the time). Not bad :)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>DLD 2013</title>
    <link href="https://taylordavidson.com/2013/dld/"/>
    <updated>2013-01-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/dld/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;When the smartest man in the world walks into your office with a bad idea, you should probably fund it. - Brad Horowitz talking about Peter Thiel and PayPal at #dld13&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2&gt;DLD13&lt;/h2&gt;
&lt;p&gt;&lt;a href=&quot;http://dld-conference.com/conferences/17&quot;&gt;DLD&lt;/a&gt;, a global conference about digital innovation, science and culture, brought together over 150 speakers and 800 attendees from all over the world. My first DLD, I was impressed by the quality of the attendees, the variety of the discussions, and the interesting things that people were working on around the world. Definitely a must-attend.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/dld_people.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h2&gt;Data&lt;/h2&gt;
&lt;p&gt;Across the conference, the biggest theme I picked up on was &lt;strong&gt;data&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Befitting a European conference, where the EU laws around the collection, use, and transparency of data use are more stringent than the US, everyone was talking about data, privacy, and how to use it properly. Thankfully the phrase “big data” was only mentioned a couple times, but the theme of data came up in many sessions.&lt;/p&gt;
&lt;p&gt;In nearly every conversation I have with a startup these days there’s inevitably a point where they say “and we’ll capture all this valuable data that we’ll be able to monetize”, without any real idea of how they’ll be able to monetize it. Throughout DLD, the conversation went beyond that, and really focused on how to use data. Additionally, execs from LinkedIn, Cisco, Amazon and more all talked about the issues of transparency with consumers about how their data is collected and used. In a world where embeddable and wearable devices are capturing significant attention and venture funding, and when advertisers, retailers, and nearly every type of business is thinking about how best to use data to tailor their product and marketing efforts, it’s an issue that is not going away.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/dld_thiel.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Also see &lt;a href=&quot;http://www.forbes.com/sites/susanmcpherson/2013/01/25/the-hottest-sessions-at-dld-2013/&quot;&gt;Six Takeaways from DLD 2013&lt;/a&gt;, by Sloane Davidson and Susan McPherson.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;More photos on Flickr at &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157632577431398/&quot;&gt;DLD13&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Berlin, Germany</title>
    <link href="https://taylordavidson.com/2013/berlin/"/>
    <updated>2013-01-27T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/berlin/</id>
    <content type="html">&lt;p&gt;Walking through a cemetary near a mosque in Berlin, we stopped to look at the tombstones of these two men. Turkish. Brothers. Young, early 20s. Died on the same day.&lt;/p&gt;
&lt;p&gt;Like most people do when they don’t understand what they see on the street, we Googled it.&lt;/p&gt;
&lt;p&gt;But while there were a couple shreds of details about them, there was nothing definitive, and certainly nothing that discussed how they passed away, and why they were memoralized with such large tombstones. The mosque was empty, and without being able to ask anyone, we couldn’t find out any details. And so we’ll probably never know.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The guard</title>
    <link href="https://taylordavidson.com/2013/guard/"/>
    <updated>2013-02-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/guard/</id>
    <content type="html">&lt;p&gt;Sloane and I have a running conversation about whether I would be a good museum guard. Could I stay awake, would I get bored, would I get too annoyed by tourist photographers; could I stay awake?&lt;/p&gt;
&lt;p&gt;Today, The Guard at Edward Munch’s “The Scream” seemed a perfect example of the issue I would face. A famous picture getting so much attention. Tourists taking close-up pictures. Counting the time until a shift change. The risk that one person will do something incredibly malicious, or stupendously stupid, with the reality that with luck, nobody will. A state of bored alertness seems to be the key to get through the day.&lt;/p&gt;
&lt;p&gt;I think my guard demeanor would be better described as alert languidness. Would that make me a good guard?&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>St. Augustine, FL</title>
    <link href="https://taylordavidson.com/2013/st-augustine/"/>
    <updated>2013-03-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/st-augustine/</id>
    <content type="html">&lt;p&gt;I have a ritual I indulge whenever I travel to somewhere on the water, be it ocean, river, pond or stream: I put my toe in the water, as a small way to say that I was there. It’s a traveler’s habit I picked it up years ago from a great friend of mine, and I’ve continued to do it over the years because it’s a reminder of the joy that comes from reaching the edge.&lt;/p&gt;
&lt;p&gt;So when I travel to a town on the shore, it’s the first thing I do: let’s see the water, let’s walk on the shore, let’s see the edge of the world.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/staugustine_edge.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/staugustine_walk.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/staugustine_dunes.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/staugustine_water.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;More photos on Flickr at &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157632902881382/&quot;&gt;2013, St. Augustine, FL&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Austin, Texas</title>
    <link href="https://taylordavidson.com/2013/austin/"/>
    <updated>2013-03-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/austin/</id>
    <content type="html">&lt;p&gt;One of my favorite things about going to SXSW is spending the afternoon before the event kicks off just exploring the city. Previous years I’ve walked along Town Lake, ventured down to South Congress, enjoyed dinners at &lt;a href=&quot;http://www.yelp.com/biz/artz-rib-house-austin&quot;&gt;Artz&lt;/a&gt; (now closed), &lt;a href=&quot;http://www.polvosaustin.com/&quot;&gt;Polvos&lt;/a&gt;, and other out-of-the-way places that I wouldn’t be able to see once SXSW arrives.&lt;/p&gt;
&lt;p&gt;This year we spent the afternoon walking through an unexplored area of Austin, walking west through West Austin, under the interstate, and through the different neighborhoods on our way to Town Lake and &lt;a href=&quot;https://foursquare.com/v/mozarts-coffee/43936bd5f964a520752b1fe3&quot;&gt;Mozart’s&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Once at Mozart’s we enjoyed an afternoon of reading and relaxing outside, watching the people come and go as the sun set across the lake. Only one couple was there longer than us, and they seemed to be locked into a particularly intense conversation, touching on their relationship past, present, and future. Watching their body positions shift throughout the afternoon provided a look into their conversation: sometimes at odds, sometimes in agreement, close together and far apart. I didn’t listen to what they said, but to what they did, and their body positions spoke clearly: something very important in their lives was going on that day.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;More, &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157632953864797/&quot;&gt;photos from SXSW&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Filter Future</title>
    <link href="https://taylordavidson.com/2013/filter/"/>
    <updated>2013-03-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/filter/</id>
    <content type="html">&lt;p&gt;I’ve noticed an interesting difference in the way people use the word “editing” when they talk about photography. Most people use “editing” to refer to the process of modifying a single image to make it look different, which might include cropping, saturation, contrast, and increasingly using a preset filter to condense a complicated set of editing procedures. And if you look at a large set of pictures from a photographer, each image will often be edited quite differently, to whatever look worked best for that photo.&lt;/p&gt;
&lt;p&gt;But when I talk to professional photographers, they use “editing” to refer to the process of selecting a certain set of images to present in a series to show a body of work, which is often used to tell a story or deliver an overarching message. Usually they use a consistent composition, vantage point, and framing, and vary the subject in order to focus people on the message of the series.&lt;/p&gt;
&lt;p&gt;And therein lies the future of filters.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;a href=&quot;http://techcrunch.com/2012/12/30/earlyinnings/&quot;&gt;Semil Shah&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The tricky thing here is that only in hindsight do filters or boards or exploding pictures make sense.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;But why do they make sense? It’s not the filters, or the boards, or the exploding pictures themselves: it’s what they accomplish as easy-to-use tools to make our photos better. Consider &lt;a href=&quot;http://www.technologyreview.com/view/510366/vines-great-mobile-design-is-all-about-its-engineering/&quot;&gt;Vine&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Vine also skips the filters. That would just add an extra step to making a video clip that doesn’t add much instant value to it. Instead, Vine lets you string multiple shots together in a way that’s just as simple as Instagram’s filters. Editing, it seems, is the “filters of video”–the value-add that video can do quickly and easily that other visual media can’t.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Exactly. Filters win because they are easy, simple ways to make our photos better. Vine’s editing wins over other video apps because it makes the process of creating a video incredibly easy. We have &lt;a href=&quot;http://blog.taylordavidson.com/post/37553013119/photography&quot;&gt;an abundance&lt;/a&gt; of complex, rich, powerful tools to edit photos, and many of us app swap between a number of apps to reach the effects we want, but when push comes to shove, we use whatever is the easiest way to create and share what we want people to see.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Whether we like the broad use of filters or not, the fact is that they are popular because they are easy to use and we feel they make our photos better. &lt;a href=&quot;https://medium.com/the-best/240bf084e96c&quot;&gt;For now&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Video has struggled to get the same adoption at scale for a pretty simple issue: the variability of quality after the click. Scan a photo, you get the whole picture. Scan a thumbnail of a slice of a video, and you get a guess of what’s behind the click. Any indecision or lack of commitment to see beyond the slice, and we don’t click.&lt;/p&gt;
&lt;p&gt;Vine wins because it standardizes the format, the aspect ratio, and even the length of the video. Less variation in the editing reduces the variation behind the click, lowers the decision process about clicking play, and standardizes how the content is presented. The focus is on the subject and the message.&lt;/p&gt;
&lt;p&gt;The standardization effect is important. In Instagram’s case, the mobile phone-only usecase, standardized square format, limited set of filters and editing tools made it super simple to edit and share images. Fewer decisions. Easier to scan and consume. Lower variability in format and structure. The focus is on the subject and the message.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;A bit like memes. Fake art, real messages.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;So, what’s the next part of the photography stack to be standardized?&lt;/p&gt;
&lt;p&gt;Any manual, human process that requires knowledge, time, and experience to get right.&lt;/p&gt;
&lt;p&gt;Let’s start with composition.&lt;/p&gt;
&lt;h2&gt;Composition&lt;/h2&gt;
&lt;p&gt;Filters can help make a photo more interesting, but great composition is the base of a great image. Composing a good image is hard. It takes a good eye, and while an eye can be developed, it takes time and effort. There’s a reason why photography instruction, courses, manuals, and photowalks are big businesses and great revenue sources for many photographers: learning to take a good photo takes time.&lt;/p&gt;
&lt;p&gt;But it’s also something that’s hard to productize.&lt;/p&gt;
&lt;p&gt;It’s hard to program a camera to help someone take a better picture in real time. To get someone to think about the rule of thirds and change where they position the subject (grid lines are a start, of course). It’s hard to get someone to think about where they are positioning the subject and pay attention to the broader frame (the square format helps a bit with this). It’s hard to get someone to crouch down, choose a different angle, move their feet, all to find a more interesting viewpoint.&lt;/p&gt;
&lt;p&gt;And that’s why I think we’ll soon see apps that productize the photographic eye and standardize composition.&lt;/p&gt;
&lt;h2&gt;Editing&lt;/h2&gt;
&lt;p&gt;We’ve undergone a revolution in how and why we share images. The next value-add will be in helping us figure out what to do with these images. “Editing” will move from editing individual images and toward editing series of images, or in an easier-to-understand sense, toward storytelling.&lt;/p&gt;
&lt;p&gt;If you look through the popular images on Instagram, it can be a shock: very few of them are traditionally “good” images. But they’re great messages. And sometimes they’re great stories.&lt;/p&gt;
&lt;p&gt;But as individual images, they’re still only snippets of stories.&lt;/p&gt;
&lt;p&gt;In my mind, most of the complaints about the rise of democratized photography stem from visual information overload and the quest for stories, not snippets. Snippets are perfectly fine - fleeting, momentary, humanizing, visual communication can be powerful - but acknowledge the difference. &lt;a href=&quot;http://boingboing.net/2010/01/31/clay-shirky-on-infor.html&quot;&gt;“It’s not information overload. It’s Filter Failure.”&lt;/a&gt; is based on the challenge that our systems for managing information abundance are perpetually swamped by the growth of information, and I believe it applies to visual imagery as well. With umpteen images of the same place, or event, or message already existing and being created, how do we find a way to make a different, meaningful, even popular image? How do we filter and find the “best” images?&lt;/p&gt;
&lt;p&gt;That’s where stories come in. The best images have a deeper, richer context that draw us in deeper, that bring us back, that show us something new every time we look at them. The best images have a story behind them; whether it’s personally relevant, socially relevant, culturally relevant, or ubiquitously relevant, there is a story that rises above the individual image, that spreads its wings beyond the image in front of our eyes.&lt;/p&gt;
&lt;p&gt;And that’s where the professional sense of the word “editing” comes in.&lt;/p&gt;
&lt;p&gt;Vine’s already started this with their approach to editing video. Albumatic could help bring this kind of editing to photos. Backspaces has been working on this, as surely hosts of others. But it’s all still raw, as the tools don’t help select, standardize, or tell our stories. They don’t automatically recognize the context (time, location, friends) behind the images to pick out the stories embedded in them. They don’t make it easy to turn a camera roll of photos, even if they are in sets, into stories.&lt;/p&gt;
&lt;p&gt;But it’s a major room for innovation. And while it’s not in “filters” specifically, it will still tap into the basic value-add of filters: condensing a human, manual, skilled process into a set of algorithms that make it easier to create and share.&lt;/p&gt;
&lt;p&gt;And while that may not be good for professional photographers, it’s good for photography.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>From Photogram to Instagram</title>
    <link href="https://taylordavidson.com/2013/photogram/"/>
    <updated>2013-03-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/photogram/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;There is no progress in art, any more than there is progress in making love. There are simply different ways of doing it.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;— Man Ray, &lt;a href=&quot;http://en.wikipedia.org/wiki/Man_Ray&quot;&gt;1948 essay&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Man Ray was an influential modernist artist with a famously private streak behind a wild creative sensibility.&lt;/p&gt;
&lt;p&gt;Among many things, he was known for his “rayographs,” more generally known as &lt;a href=&quot;http://en.wikipedia.org/wiki/Photogram&quot;&gt;photograms&lt;/a&gt;, or photographic images made by putting objects on photographic paper and exposing them to light without a camera.&lt;/p&gt;
&lt;p&gt;When I think of the word photogram, the key isn’t the “photo”, but the “-gram”, a phrase that refers to &lt;a href=&quot;http://www.thefreedictionary.com/gram&quot;&gt;”something written, drawn, or plotted,”&lt;/a&gt; often as a symbol or series of symbols with a meaning behind it.&lt;/p&gt;
&lt;p&gt;But the photogram is far from the most popular -gram. Telegram, cablegram, sonogram, diagram, cardiogram, ideogram, and infogram, for example, are examples of artifacts carrying messages created and transmitted by unique technologies. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2013/photogram/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Which leads us to Instagram. &lt;a href=&quot;http://english.stackexchange.com/questions/53036/what-does-instagram-mean&quot;&gt;What’s behind the name?&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;When we were kids we loved playing around with cameras — we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others — so we figured why not combine the two?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Pretty cool story. Replace tele- with insta-, and done! But the more important part to the story is that they kept the -gram. They changed the technology, but carried over the core communication function.&lt;/p&gt;
&lt;p&gt;And that’s an important reminder. While the key to the success of the medium of Instagram and today’s popular photography comes from the insta-, the future of the medium lies in the -gram. Whatever changes in the technology behind photography, videography, or any form of creative art, the message will always be the most important part. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2013/photogram/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;A couple of years ago I wrote a post about &lt;a href=&quot;https://taylordavidson.com/artists-tools-photographers-twitter/&quot;&gt;how Edgar Allen Poe would have used Twitter&lt;/a&gt;. My main point:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Regardless of the era, great artists pick from the range of tools, mediums and methods available to them to create and distribute their “greatness” to the best of their creative ability and commercial temperament.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Tools, mediums and methods come and go. I’m not an art history major, but I enjoy going to art museums and reviewing the ebb and flow of art movements over time. Cultural conventions come and go. Fashions come and go. Mediums come and go. People don’t care about the tools themselves; they care about what they can communicate with them. The message is more important than the medium.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;But why?&lt;/strong&gt; We’ve all heard that &lt;a href=&quot;http://www.leaderu.com/orgs/probe/docs/mcluhan.html&quot;&gt;“the medium is the message.”&lt;/a&gt; But what’s interesting about that phrase is that the interpretation isn’t as obvious as it may appear.&lt;/p&gt;
&lt;p&gt;McLuhan defined a medium as &lt;a href=&quot;http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm&quot;&gt;“an extension of ourselves,”&lt;/a&gt; an extension of the range of the human body, senses, or mind in a new way from which a change emerges. Any innovation, invention, or applied idea is a &lt;a href=&quot;http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm&quot;&gt;McLuhan medium&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Following that same focus on change, a McLuhan message is a change that a new invention or innovation &lt;a href=&quot;http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm&quot;&gt;“introduces into human affairs.”&lt;/a&gt; The message isn’t the content or the information transmitted through the medium, but the resulting effects on human dynamics that are enabled by the message.&lt;/p&gt;
&lt;p&gt;The medium of Instagram (and to a larger extent the cameraphone) indelibly changed how people think about photography. The message is that &lt;a href=&quot;https://taylordavidson.com/instagram/&quot;&gt;communication won over art&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/everyone-is-a-photographer/&quot;&gt;Everyone is a photographer&lt;/a&gt;. And photos are disposable records of moments, to be taken in bulk and largely forgotten and unshared. Great art still lives, but it’s harder to find and harder to truly celebrate, since accessibility breeds a form of contempt.&lt;/p&gt;
&lt;p&gt;For the moment. There will be another Instagram-like impact on photography. The medium is still ripe for innovation. Perhaps “art” will swing back into fashion and communication will dwindle, a swing to quality over quantity. Perhaps the focus on individual photos will be replaced by a focus on stories. Perhaps we’ll learn how to edit instead of just manipulate. Perhaps the Lytro and the light field camera will prove to be a &lt;a href=&quot;https://taylordavidson.com/the-lytro-isnt-a-new-camera-its-a-new-medium/&quot;&gt;truly new medium&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Even though there may be “no progress in art” itself, the innovation in the artistic mediums has had an enormous impact on human life. And with the continued innovation in the underlying technologies of art and communication, that progress isn’t stopping anytime soon.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Could -meme become the new -gram? &lt;a href=&quot;https://taylordavidson.com/2013/photogram/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;More about the fundamental reasons behind Instagram’s success at The Filter Future. &lt;a href=&quot;https://taylordavidson.com/2013/photogram/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>How a single sentence changed how I see</title>
    <link href="https://taylordavidson.com/2013/icp/"/>
    <updated>2013-03-29T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/icp/</id>
    <content type="html">&lt;p&gt;On a spring Saturday a year ago I sat down for a photography portfolio review at &lt;a href=&quot;https://www.icp.org/&quot;&gt;International Center of Photography&lt;/a&gt; with Per. It was my first portfolio review, so I was pretty curious and nervous about it. We reviewed images from one of my photo projects, and for about ten minutes we chatted about the project, the images, what they meant, and how I could improve and make the project stronger. One sentence from Per stood out:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Vary what you want people to pay attention to.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The context: my project, a series of photos from a workplace, explores how people leave behind traces of humanity in their workspaces after they leave. It consists of a variety of shots of different cubicles, desks, meeting rooms and hallways. But here’s Per’s point: the variety of focal lengths, compositions, angles (above, low, side, straight-on) I used are interesting, but they distract from the subject and the message. As viewers of the project, we see a variety of compositions and technical details, and thus that’s what we pay attention to. The variety distracts us from the core message. The subtle points and traces get lost. Therefore, only vary what you want people to pay attention to.&lt;/p&gt;
&lt;p&gt;He showed me images of office spaces by &lt;a href=&quot;http://www.amadorgallery.com/Tunbjork_Image_page4.html&quot;&gt;Lars Tunbjork&lt;/a&gt;, and the difference is clear: throughout his images, he maintains a very similar vantage point, very similar composition, but captures very different subjects. But I wouldn’t have seen the difference in the same light without Per’s point of clarity.&lt;/p&gt;
&lt;p&gt;It was a breakthrough. Immediately, I saw my photography work clearer. I’ve worked on creating structured projects for the last couple years, but hadn’t been using the right structure.&lt;/p&gt;
&lt;p&gt;I should have known.&lt;/p&gt;
&lt;p&gt;Here’s the thing: I should have known. It’s the same basic advice I’ve given entrepreneurs for years. Fit your message to your audience’s mental model.&lt;br&gt;
I’ve worked with many entrepreneurs over the years about creating business plans, pitch decks and financial models, and give the same basic advice: present your pitches in ways that investors, partners and customers are used to see and will be able to navigate easily. Understand your audience, leverage templates, and use terminologies that fit their language. Design websites that people can navigate easily, that fit a model that they are used to, letting their minds naturally focus on the content, rather than focus on how to navigate it.&lt;/p&gt;
&lt;p&gt;Feel free to vary in business, photography and life, but do it consciously, knowing that people will pay attention to the variations themselves as much the content behind them.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Originally posted to &lt;a href=&quot;https://medium.com/lessons-learned/b7c33546d97c&quot;&gt;on Medium&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Montauk, NY</title>
    <link href="https://taylordavidson.com/2013/montauk/"/>
    <updated>2013-03-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/montauk/</id>
    <content type="html">&lt;p&gt;Seasonal places have two distinct states, tourist and non-tourist, and visiting them out of season can feel like visiting the ruins of a once-great land. Except in this case, they are temporary ruins. The lights will go back on, the closed signs will disappear, and the machines will all start moving again.&lt;/p&gt;
&lt;p&gt;And of course the people will follow. The biggest change is obviously the people, and not just the sheer abundance of them, flowing into the empty spaces like sand, but also the accompaniments of culture they bring with them. Visiting out of season allows you to see the world without them, a different world. The bare mountain offers different sort of enjoyments than it’s snow-covered brother, the empty winter beach is an other-worldly joy of its own, the quiet town brings a different set of interactions and conversations.&lt;/p&gt;
&lt;p&gt;A parting thought: the next time you find yourself dismissing a destination because it’s out of season, think about it again.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>New Orleans, LA</title>
    <link href="https://taylordavidson.com/2013/nola/"/>
    <updated>2013-05-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/nola/</id>
    <content type="html">&lt;p&gt;From 2010 to 2011, &lt;a href=&quot;http://twitter.com/sloane&quot;&gt;Sloane&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/carlnelson&quot;&gt;Carl&lt;/a&gt; and I ran a weekly newsletter about New Orleans called &lt;a href=&quot;http://nolalicious.com/&quot;&gt;NOLAlicious&lt;/a&gt;. A labor of love, NOLAlicious kept us actively looking for new things to experience in New Orleans. While we shut the project down after a year, I learned a lot about New Orleans in the process. Here’s what I recommend doing in New Orleans, whether it’s &lt;a href=&quot;http://www.nytimes.com/2012/02/19/travel/36-hours-new-orleans.html&quot;&gt;36 hours&lt;/a&gt;, 36 days, or 36 years. This isn’t meant to be a best-of or an exhaustive list, but a starting point to share with friends headed to New Orleans that want to know &lt;a href=&quot;http://nolalicious.com/&quot;&gt;what to do, eat, and see&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Also see this list on &lt;a href=&quot;https://foursquare.com/tdavidson/list/new-orleans&quot;&gt;Foursquare&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;h2&gt;Experiences&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Ride the Streetcar. $1.25 a ride (day and multi-day passes are available, &lt;a href=&quot;http://www.norta.com/&quot;&gt;map and details&lt;/a&gt;), either up St. Charles Avenue to Uptown or Canal St. to Mid-City and City Park.&lt;/li&gt;
&lt;li&gt;Explore beyond Bourbon St. New Orleans is far more than the French Quarter, and the Quarter is far more than Boubon St. Walk deeper into the non-tourist areas, peek through gates into the hidden courtyards, look up at the balconies hanging over the streets, and look at the signs of history.&lt;/li&gt;
&lt;li&gt;Walking tours of the Quarter. The historical and night ghost tours are particularly good.&lt;/li&gt;
&lt;li&gt;Cemetary Tour. Start with St. Louis Cemetary #1 outside the Quarter.&lt;/li&gt;
&lt;li&gt;Rent a bicycle and bike through the Mid-City, Uptown, Marigny, and Bywater neighborhoods. While the street conditions will require you to keep an alert eye, it’s a great way to explore the city.&lt;/li&gt;
&lt;li&gt;Enjoy a Festival. It’s not just about Mardi Gras. During festival season, New Orleans abounds with festivals big and small, giving you plenty of chances to enjoy live music, eat great food, and see how New Orleans lives. &lt;a href=&quot;http://www.neworleansonline.com/calendar/&quot;&gt;Calendar here&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Walk down Magazine Street, for shopping at boutiques, local restaurants, and wandering through Uptown.&lt;/li&gt;
&lt;li&gt;Take a run or walk in City Park and Audubon Park. Great places to wander under the trees.&lt;/li&gt;
&lt;li&gt;Join a Second Line. Check out WWOZ for a &lt;a href=&quot;http://www.wwoz.org/new-orleans-community/inthestreet&quot;&gt;schedule&lt;/a&gt;, but they are great ways to enjoy a bit of the neighborhood culture of New Orleans. Find, watch, dance, and join in.&lt;/li&gt;
&lt;li&gt;Plantations. If you have a car and the time, drive out to the plantations up river. &lt;a href=&quot;http://www.houmashouse.com/&quot;&gt;Houmas House&lt;/a&gt;, &lt;a href=&quot;http://www.nottoway.com/&quot;&gt;Nottoway&lt;/a&gt;, and &lt;a href=&quot;http://www.oakalleyplantation.com/&quot;&gt;Oak Alley&lt;/a&gt; are great, beautiful destinations.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Food&lt;/h2&gt;
&lt;p&gt;As you probably already know, food in New Orleans is an important thing. Make sure to enjoy a couple classic New Orleans restaurants and dishes while you’re in town. It’s hard to go wrong, but here’s a starting point on places I like.&lt;/p&gt;
&lt;p&gt;Breakfast&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Elizabeth’s, Bywater&lt;/li&gt;
&lt;li&gt;Surrey’s, Lower Garden&lt;/li&gt;
&lt;li&gt;Ruby Slipper, CBD and Mid-City&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/cake-cafe--bakery/4ae9ce33f964a5209eb621e3&quot;&gt;Cake Cafe and Bakery&lt;/a&gt;, Marigny&lt;/li&gt;
&lt;li&gt;Stanley’s, Quarter&lt;/li&gt;
&lt;li&gt;Cafe du Monde, Quarter, the classic beignets and chicory coffee&lt;/li&gt;
&lt;li&gt;Satsuma, Bywater, for coffee, a healthy breakfast and lunch&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Coffee&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Addiction Coffee, Quarter&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/arrow-cafe/5302772a498eb25e961bf139&quot;&gt;Arrow Cafe&lt;/a&gt;, Quarter&lt;/li&gt;
&lt;li&gt;Spitfire Coffee, Quarter&lt;/li&gt;
&lt;li&gt;Morning Call, Mid-City (City Park), for classic beignets and chicory coffee&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/merchant/4e79eb91a809668b4aa25e19&quot;&gt;Merchant&lt;/a&gt;, CBD&lt;/li&gt;
&lt;li&gt;Fair Grinds Coffe House, Mid-City&lt;/li&gt;
&lt;li&gt;Croissant d’Or, Quarter, for croissants and coffee&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Bars&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Carousel Bar at the Hotel Monteleone, Quarter, for a sazerac. Get a seat at the rotating bar.&lt;/li&gt;
&lt;li&gt;Napolean House, Quarter, for Pimm’s Cup.&lt;/li&gt;
&lt;li&gt;Sazerac Bar at The Roosevelt Hotel. It’s the classic NOLA cocktail.&lt;/li&gt;
&lt;li&gt;Mimi’s in the Marigny, Marigny, for the downstairs bar, the good food, and the music, DJs, and dancing upstairs.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/beachbum-berrys-latitude-29/54414ad0498e3ab129b744a3&quot;&gt;Latitude 29&lt;/a&gt;, started by a tiki legend.&lt;/li&gt;
&lt;li&gt;The Columns Hotel, Uptown. Sit on the porch and watch St. Charles Avenue roll by.&lt;/li&gt;
&lt;li&gt;French 75, Quarter. Part of Arnaud’s, it’s a good bar to start off a classy evening.&lt;/li&gt;
&lt;li&gt;Cure, Freret. Quality cocktails.&lt;/li&gt;
&lt;li&gt;Maple Leaf, Oak St. Rebirth Brass Band &lt;a href=&quot;http://www.mapleleafbar.com/calendar/&quot;&gt;on Tuesday nights&lt;/a&gt; is a special night, but always good.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/lafittes-blacksmith-shop/41326e00f964a52080191fe3&quot;&gt;Lafitte’s Blacksmith House&lt;/a&gt;, Quarter. Listen to the piano, drink in the dark, and spill over into the streets.&lt;/li&gt;
&lt;li&gt;Capdeville, CBD, for meeting local tech entrepreneurs in the IP Building.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/cane--table/51e0b508498efd15100db1c8&quot;&gt;Cane and Table&lt;/a&gt;, Quarter.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/barrel-proof/537598fc498eaf6424d618e2&quot;&gt;Barrel Proof&lt;/a&gt;, Lower Garden&lt;/li&gt;
&lt;li&gt;Fulton Alley, in CBD, for bowling in an upscale bar.&lt;/li&gt;
&lt;li&gt;Carrollton Station, to get a drink and wander over to &lt;a href=&quot;http://www.flickr.com/photos/photo_td/4205647669/in/set-72157622871460509&quot;&gt;where the streetcars sleep&lt;/a&gt; nearby.&lt;/li&gt;
&lt;li&gt;Neighborhood bars. So many tucked away in various neighborhoods (i.e. Rusty Nail, Love Lost Lounge, Bar Tonique, Audubon Pub, Balcony Bar, Milan Lounge, The Saint). Go find them, they are great.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Lunch &amp;amp; Dinner&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://foursquare.com/v/nola/4ad4c04ff964a52016f420e3&quot;&gt;NOLA&lt;/a&gt;, Quarter. An Emeril Lagasse restaurant, make a reservation and go.&lt;/li&gt;
&lt;li&gt;Domenica, CBD, for upscale Italian&lt;/li&gt;
&lt;li&gt;Herbsaint, CBD&lt;/li&gt;
&lt;li&gt;Cochon Butcher, CBD. Around the corner from Cochon, this sandwich shop offshoot is delicious.&lt;/li&gt;
&lt;li&gt;Galatoire’s, Quarter. Give the &lt;a href=&quot;http://sports.espn.go.com/nfl/columns/story?page=hotread14/Saints&quot;&gt;“Galatoire’s double”&lt;/a&gt; a shot.&lt;/li&gt;
&lt;li&gt;Arnaud’s, Quarter, for a classic New Orleans experience. Shirt, tie and jacket. Ask to see the museum upstairs.&lt;/li&gt;
&lt;li&gt;Sylvain, Quarter&lt;/li&gt;
&lt;li&gt;GW Fins, Quarter, for seafood&lt;/li&gt;
&lt;li&gt;Green Goddess, Quarter&lt;/li&gt;
&lt;li&gt;Cafe Amelie, Quarter (for ambiance and courtyard)&lt;/li&gt;
&lt;li&gt;Doris Metropolitan, Quarter, for a NYC-style steakhouse experience&lt;/li&gt;
&lt;li&gt;Irene’s, Quarter&lt;/li&gt;
&lt;li&gt;Felix’s Restaurant and Oyster Bar, Quarter, for chargrilled oysters (skip the Acme line if it’s long)&lt;/li&gt;
&lt;li&gt;Acme Oyster House, Quarter, for chargrilled oysters&lt;/li&gt;
&lt;li&gt;Louisiana Bistro, Quarter, for the &lt;a href=&quot;http://us1.campaign-archive.com/?u=e7429f6d3330b00989188358d&amp;amp;id=9532936c9d&quot;&gt;“Feed Me”&lt;/a&gt; custom course option.&lt;/li&gt;
&lt;li&gt;K-Pauls Louisiana Kitchen, Quarter, for classic New Orleans dishes&lt;/li&gt;
&lt;li&gt;Coop’s Place, Quarter, a dive bar with rabbit jambalaya.&lt;/li&gt;
&lt;li&gt;Port of Call, Quarter, for a burger and a baked potato.&lt;/li&gt;
&lt;li&gt;Domilise’s Po-Boys, Uptown. Awesome poboys.&lt;/li&gt;
&lt;li&gt;Parkway, Mid-City, for poboys&lt;/li&gt;
&lt;li&gt;Mother’s, CBD, for poboys&lt;/li&gt;
&lt;li&gt;Johnny’s Po-Boys, Quarter, for poboys.&lt;/li&gt;
&lt;li&gt;Cafe Atchafalaya, Garden District&lt;/li&gt;
&lt;li&gt;Commander’s Palace, Garden District, for a boozy, classic lunch and experience&lt;/li&gt;
&lt;li&gt;Pascal’s Manale Restaurant, Uptown. Get a drink at the bar and get oysters at the oyster bar.&lt;/li&gt;
&lt;li&gt;Mandina’s, Mid-City&lt;/li&gt;
&lt;li&gt;Ralph’s on the Park, Mid-City, for an upscale meal by City Park.&lt;/li&gt;
&lt;li&gt;Liuzza’s By The Track, Mid-City, BBQ Shrimp poboy&lt;/li&gt;
&lt;li&gt;Upperline, Uptown&lt;/li&gt;
&lt;li&gt;Clancy’s, Uptown&lt;/li&gt;
&lt;li&gt;Jacques-Imo’s, Carrollton. Brave the wait, put your name in, and get a drink at Maple Leaf down the street. A bit ways out from the Quarter, but worth it.&lt;/li&gt;
&lt;li&gt;Boucherie, Carrollton.&lt;/li&gt;
&lt;li&gt;Dante’s Kitchen, Riverbend. Converted house, great food.&lt;/li&gt;
&lt;li&gt;Brigtsen’s, Riverbend. Great seafood.&lt;/li&gt;
&lt;li&gt;Bacchanal, Bywater. Large outdoor patio, go on a warm Sunday night.&lt;/li&gt;
&lt;li&gt;Maurepas Foods, Bywater&lt;/li&gt;
&lt;li&gt;The Joint, Bywater, new location, less of a dive, still great BBQ&lt;/li&gt;
&lt;li&gt;Pho Tau Bay, West Bank, for pho&lt;/li&gt;
&lt;li&gt;Pho Orchid, West Bank, for pho&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.strochmarket.com/&quot;&gt;St Roch Market&lt;/a&gt;, food hall in St. Roch featuring a selection of local chefs, open for breakfast, lunch and dinner&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Snoballs and Dessert&lt;/h2&gt;
&lt;p&gt;If you’re in New Orleans during snoball season (warm months), make sure to try one. And even if you don’t love snoballs, you have other options for dessert.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Plum Street Snoballs. Get two flavors mixed in a cup or a pail, make up your mind before you order, and sit outside on the grass to relax and enjoy.&lt;/li&gt;
&lt;li&gt;Hansen’s Sno-Bliz, Snoballs.&lt;/li&gt;
&lt;li&gt;Pandora’s SnoBalls and Softserve, Mid-City. Snoballs.&lt;/li&gt;
&lt;li&gt;Angelo Brocato’s, Mid-City&lt;/li&gt;
&lt;li&gt;Creole Creamery, Uptown&lt;/li&gt;
&lt;li&gt;Meltdown Popsicles, Quarter, for great, inventive, locally-made popsicles. Stawberry Basil and Salted Caramel are personal favorites, but you can’t go wrong.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Music&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Spotted Cat, Frenchman St. Small, but great jazz bands and good swing dancers.&lt;/li&gt;
&lt;li&gt;d.b.a., Frenchman St.&lt;/li&gt;
&lt;li&gt;Blue Nile, Frenchman St.&lt;/li&gt;
&lt;li&gt;Three Muses, Frenchman St., a great bar and place to listen to live music&lt;/li&gt;
&lt;li&gt;Preservation Hall, Quarter&lt;/li&gt;
&lt;li&gt;Irvin Mayfield’s Jazz Playhouse, Royal Sonesta. Sit down and enjoy great jazz in a classy spot in the Quarter.&lt;/li&gt;
&lt;li&gt;Le Bon Temps Roule, Uptown, for a packed, sweaty good time. Thursday nights for &lt;a href=&quot;http://en.wikipedia.org/wiki/The_Soul_Rebels&quot;&gt;Soul Rebels&lt;/a&gt; is popular.&lt;/li&gt;
&lt;li&gt;Vaughan’s, Bywater, on a Thursday night, for Kermit Ruffins and red beans and rice in the Bywater&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Hotels&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;For a quality, non-chain hotel just outside the Quarter, &lt;a href=&quot;http://www.ihhotel.com/&quot;&gt;International House Hotel&lt;/a&gt; in Central Business District (CBD) is a great choice.&lt;/li&gt;
&lt;li&gt;The Quarter is full of Airbnbs, B&amp;amp;Bs, and boutique hotels. If you’re planning on renting a car (not necessary), just remember that parking in the Quarter can sometimes be troublesome and expensive. But it’s a great place to stay and use as a base to explore the neighborhood.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Shopping&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Goorin Bros Hat Shop, Magazine St., Uptown, because you’re going to want a hat to beat the heat and the sun. Get in the style.&lt;/li&gt;
&lt;li&gt;Defend New Orleans, Magazine St., and Fleurty Girl, Magazine St. and Oak St., for local t-shirts and accessories.&lt;/li&gt;
&lt;li&gt;Boutiques all down Royal St. and Chartres St in the Quarter, and down Magazine St. in Uptown.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;##Work&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://lp.co/&quot;&gt;Launch Pad&lt;/a&gt;, for co-working and meeting local startups.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;Museums&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;New Orleans Museum of Art, City Park&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.ddaymuseum.org/&quot;&gt;The National World War II Museum&lt;/a&gt;, CBD&lt;/li&gt;
&lt;/ul&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Originally written in May 2013, last updated April 2015.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Richmond, VA</title>
    <link href="https://taylordavidson.com/2013/richmond/"/>
    <updated>2013-05-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/richmond/</id>
    <content type="html">&lt;p&gt;The conversations between venture capitalists, entrepreneurs, and advisors covered the usual topics du jour: crowdfunding, the role of angels and traditional venture capitalists, the macro shift into funding software (“bits, not atoms”) that is disrupting traditional business models, the Series A crunch, zombie VCs, the current interest in enterprise SaaS startups, minimum viable products, customer development, Angelist, and more.&lt;/p&gt;
&lt;p&gt;But this wasn’t in San Francisco, New York City, Boston, Austin, Seattle, or any other city in the US that might be considered a major tech hub.&lt;/p&gt;
&lt;p&gt;This was in Richmond, Virginia.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;One of the things I enjoy the most about traveling is simply seeing what’s there. I love finding what the maps, photos, and stories about a place hadn’t shown me: the twists of the roads, how the neighborhoods transitioned and blended together, the signs of local culture and issues, how the mountains, or the beach, or the river, of the sky dominated the town.&lt;/p&gt;
&lt;p&gt;I like seeing it for myself.&lt;/p&gt;
&lt;p&gt;That’s why I like venturing to smaller tech cities and meeting their tech communities. I like getting outside the bubble to see what the real “mass market” is thinking. That’s part of the reason why I support Launch Pad in New Orleans and The Brandery in Cincinatti, and why I came to Richmond for the Virginia Venture Summit.&lt;/p&gt;
&lt;p&gt;I like supporting the areas that haven’t made it yet. They don’t yet have the answers. But they’re paying attention to the questions: the comments and thoughts expressed by the panelists were current: everyone read TechCrunch and the various tech blogs; everyone knew about the Lean Startup and the Minimum Viable Product; over half of the conference was on Angellist.&lt;/p&gt;
&lt;p&gt;They may not have a tech startup success story that compares to SF in their midst, but who does? We’re increasingly seeing what happens when everyone reads the same blogs and books, when everyone has inexpensive access to the same tools, the same hosting infrastructure, the same user acquisition methods and platforms, when anyone can connect to virtually everyone. They start building and creating their own answers.&lt;/p&gt;
&lt;p&gt;And pretty soon, they’ll have some successes. While these communities may not be sufficiently evolved to be great places for seed investors en mass, they offer opportunities for investors at all stages. Stay inside the bubble at your own peril.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/richmond_crowd.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In New Orleans last week at &lt;a href=&quot;http://www.nola.com/business/index.ssf/2013/05/reddit_co-founder_urges_entrep.html&quot;&gt;Launch Fest&lt;/a&gt; I led a fireside chat with &lt;a href=&quot;http://twitter.com/dicktalens&quot;&gt;Dick Talens&lt;/a&gt;, co-founder of Fitocracy, and moderated a panel called “How to Raise Money Outside Your Hometown” with NYC, DC, and NOLA-based venture capitalists and entrepreneurs.&lt;/p&gt;
&lt;p&gt;In Richmond I participated on a panel about how to approach venture capitalists, with &lt;a href=&quot;http://twitter.com/perrelli&quot;&gt;Jonathon Perrelli&lt;/a&gt; of Fortify Ventures (DC) and two Richmond-based entrepreneurs who had raised venture funding for their businesses, &lt;a href=&quot;https://www.myplang.com/&quot;&gt;PlanG&lt;/a&gt; and &lt;a href=&quot;http://carlotz.com/&quot;&gt;CarLotz&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;I love being able to visit cities outside the bubble, to listen to their ideas, to share what San Francisco and New York is doing, to learn about what they think is important. Never have I heard the word “revenue” mentioned so much at a venture conference. The entrepreneurs talked about their business models, using the terms that must appeal to investors: enterprise, SaaS, recurring revenue, high margin. But they often focused on their business models to the detriment of their product vision, the problems they were solving, the massive disruption of legacy industries. Maybe they buried the lede. Or maybe they pitched what people there were looking to hear.&lt;/p&gt;
&lt;p&gt;Richmond isn’t like &lt;a href=&quot;http://www.nytimes.com/2013/05/05/magazine/y-combinator-silicon-valleys-start-up-machine.html&quot;&gt;Silicon Valley’s Startup Machine&lt;/a&gt;. But that’s a good thing. It’s more like New Orleans, which is &lt;a href=&quot;http://chrisschultz.net/post/46595487949/on-natural-assets-unfair-advantages&quot;&gt;identifying its unfair advantages and leveraging its natural assets&lt;/a&gt; in education tech, food and restaurant technology, energy technology and more.&lt;/p&gt;
&lt;p&gt;If the biggest opportunities today are in how technology is applied to distrupt industries untouched by technology, then the rest of the world has its opportunity. Learn from the Valley, but apply it in your own way. Richmond, New Orleans, Detroit, Miami, DC, Omaha and more won’t be Silicon Valley, but that’s a feature, not a bug.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Circumnavigating the island of Manhattan</title>
    <link href="https://taylordavidson.com/2013/manhattan/"/>
    <updated>2013-05-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/manhattan/</id>
    <content type="html">&lt;p&gt;It’s easy to forget that Manhattan is an island. But if you walk or cycle around the rim of Manhattan, you can prove it to yourself.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In 2013 about &lt;a href=&quot;http://nymag.com/daily/intelligencer/2012/05/walking-all-32-miles-of-manhattans-coastline.html&quot;&gt;900 people&lt;/a&gt; signed up to walk 32 miles around Manhattan in the 27th annual installment of the &lt;a href=&quot;http://shorewalkers.org/the-great-saunter-13&quot;&gt;Great Saunter&lt;/a&gt;. I’m not sure how I first heard about it, but it was the kind of small adventure that instantly appealed to me. Unable to make my schedule work for the Sauner itself, I decided to tackle it in a different way, by &lt;a href=&quot;http://www.nytimes.com/2011/05/06/arts/cycling-the-manhattan-waterfront-greenway.html&quot;&gt;cycling&lt;/a&gt; around the island.&lt;/p&gt;
&lt;p&gt;To be upfront, circumnavigating the island by cycling is hardly a smooth ride, as there are a number of stairs where you have to carry your bike, lots of crowded running paths, and many portions where you’re forced off the waterfront and into the streets. The key to ride is to follow the &lt;a href=&quot;http://en.wikipedia.org/wiki/Manhattan_Waterfront_Greenway&quot;&gt;Manhattan Waterfront Greenway&lt;/a&gt; as closely as possible, and understand that there are significant gaps in upper Manhattan and Harlem that will make it impossible to hug the water. While it may not be a “clean” circumnavigation of the island, it’s surely a memorable experience.&lt;/p&gt;
&lt;p&gt;I decided to tackle the island clockwise, starting in &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;the East Village&lt;/a&gt;, and then headed south &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;along the East River&lt;/a&gt;, through &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;the South St. Seaport&lt;/a&gt;, back north around &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;Battery Park City&lt;/a&gt;, up the West Side Running Path and through &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;Riverside Park&lt;/a&gt;, up to the &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;Northwest Overlook&lt;/a&gt;, down the &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;Hudson River Greenway&lt;/a&gt;, and then took &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;Dyckman St&lt;/a&gt; across to Harlem before heading south down the short &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;Harlem River Greenway&lt;/a&gt; and going inland down St. Nicholas Ave, east on &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;120th St.&lt;/a&gt;, before working my way back to &lt;a href=&quot;http://instagram.com/p/ZOR-zwocW1/&quot;&gt;East Side Promenade&lt;/a&gt; and back to the East Village.&lt;/p&gt;
&lt;p&gt;A fun Saturday morning ride, 32 miles around the island.&lt;/p&gt;
&lt;p&gt;Want to do it yourself?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Read the &lt;a href=&quot;http://www.nytimes.com/2011/05/06/arts/cycling-the-manhattan-waterfront-greenway.html&quot;&gt;NY Times description of the route&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Watch &lt;a href=&quot;http://gothamist.com/2012/06/07/heres_what_it_looks_like_to_circumn.php&quot;&gt;this video to see how this person did their ride&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Read up about the &lt;a href=&quot;http://nymag.com/daily/intelligencer/2012/05/walking-all-32-miles-of-manhattans-coastline.html&quot;&gt;Great Saunter&lt;/a&gt; and enjoy knowing you’ll be enjoying your own version of the adventure.&lt;/li&gt;
&lt;li&gt;Be prepared to get off your bike numerous times throughout the ride.&lt;/li&gt;
&lt;li&gt;Pick a time where the major running paths won’t be packed with runners, walkers, and tourists.&lt;/li&gt;
&lt;li&gt;Get ready to see some parts of Manhattan you may have never seen before.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>San Francisco, CA</title>
    <link href="https://taylordavidson.com/2013/sf/"/>
    <updated>2013-05-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/sf/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/sf_middle.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/sf_end.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The beginning, the middle, the end. But with a lot in-between.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;I used to travel on business extensively with my boss at one of my first jobs. My natural inclination at the time was to get to the hotel, work until bed, go to a meeting, and work until catching a flight out. But my boss taught me to create some space to enjoy it; to take 30 minutes to see a tourist sight, take a walk on a promenade, sample the local cuisine, go to a museum, sample something beyond a conference room.&lt;/p&gt;
&lt;p&gt;He reminded me that it was important to make the space to enjoy business travel a bit, because without that, it’s hard to enjoy the business.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Providence, Rhode Island</title>
    <link href="https://taylordavidson.com/2013/providence/"/>
    <updated>2013-05-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/providence/</id>
    <content type="html"></content>
  </entry>
  
  <entry>
    <title>Hudson River Valley, NY</title>
    <link href="https://taylordavidson.com/2013/hudson/"/>
    <updated>2013-06-06T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/hudson/</id>
    <content type="html">&lt;p&gt;Only a couple hours from New York City, the Hudson River Valley is full of adventures big and small. Easy place to escape from the city for a day, a weekend, or a lifetime.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/strawberries.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/poetswalk.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Sag Harbor, NY</title>
    <link href="https://taylordavidson.com/2013/hamptons/"/>
    <updated>2013-06-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/hamptons/</id>
    <content type="html"></content>
  </entry>
  
  <entry>
    <title>Eagle Bridge, NY</title>
    <link href="https://taylordavidson.com/2013/eagle-bridge/"/>
    <updated>2013-06-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/eagle-bridge/</id>
    <content type="html">&lt;p&gt;I’ve carried a hammock in my car for years, and while for some reason it never seems to get used enough, I always carry it with me.&lt;/p&gt;
&lt;p&gt;I believe we all have these artifacts of unlived lives floating around: the swim masks we bought for a diving trip but haven’t used since, the skis stowed in the garage, the bicycle sitting in its rack, games sitting neatly in their boxes, the rarely-used or forgotten factors of production of active lives that we’ve discarded for the lives that happen, rather than the lives we consciously choose.&lt;/p&gt;
&lt;p&gt;Stuff has an odd effect on people. The more things we have, the more things we have to mentally and physically catalog and carry around with us. There’s a lightness of mind that accompanies a lightness of possessions, but it takes a strong will and mind to pursue that lightness, as the natural state of living is to accumulate stuff. Getting rid of what we don’t need can be a taxing and exhausting endeavor, for getting rid of that swim mask is a conscious decision to never use it again. Stuff, and the decisions we have to make about stuff, can asphyxiate us, depriving us of the space necessary to breathe in our lives.&lt;/p&gt;
&lt;p&gt;Getting rid of stuff is often labeled minimalism, but the enlightened pursuit of less isn’t about minimalism, but instead about living a conscious life. Do I truly need a hammock, and do I need to keep it in my car? No. But I consciously choose to leave the hammock in the car, and in return it gives me a feeling of possibility and adventure anywhere I go. For that, for me, the space it takes up is worth it.&lt;/p&gt;
&lt;p&gt;And when it does get used, there’s nothing better.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Burlington, Vermont</title>
    <link href="https://taylordavidson.com/2013/burlington/"/>
    <updated>2013-07-08T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/burlington/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/vermont_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/vermont_3.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/sebs.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;More &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157634467712049/&quot;&gt;on Flickr&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Milford, CT</title>
    <link href="https://taylordavidson.com/2013/milford/"/>
    <updated>2013-07-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/milford/</id>
    <content type="html"></content>
  </entry>
  
  <entry>
    <title>Tanglewood</title>
    <link href="https://taylordavidson.com/2013/tanglewood/"/>
    <updated>2013-08-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/tanglewood/</id>
    <content type="html">&lt;p&gt;I’ve only been to &lt;a href=&quot;https://www.bso.org/micro-sites/tanglewood-music-center/home.aspx&quot;&gt;Tanglewood&lt;/a&gt; to see the Boston Symphony Orchestra once, but here’s what I’ve learned about doing it right.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Before you go, decide if you want to buy lawn seats to seats inside the shed (the &lt;a href=&quot;https://foursquare.com/v/koussevitzky-music-shed--tanglewood/4c5f4afe90b2c9b6196d3a22&quot;&gt;Serge Koussevitzky Music Shed&lt;/a&gt;). It appears the regulars buy the inexpensive lawn tickets to sit outside on the grass, listening to the symphony under the warm summer sky. Or, do we what we did, and buy seats under the shed, and arrive early to enjoy the scene.&lt;/li&gt;
&lt;li&gt;Speaking of the scene, Tanglewood picnics like it’s a competitive sport. We arrived at 6 PM (doors open at 5:30 PM) for a 8:30 PM show, and the lawn already had 50-100 people staking out their ground, setting up their blankets, chairs, tables, and already starting on their food and drink. At the minimum, bring a picnic blanket and the toys to enjoy a summer picnic. Don’t set up at the very front of the lawn, but other than that, pick a spot that fills comfortable to you. The performance is amplified and displayed on video screens, so you’ll still be able to experience it farther away from the shed.&lt;/li&gt;
&lt;li&gt;It’s easy to buy food, wine and beer in Lenox before a show. We bought provisions at &lt;a href=&quot;https://foursquare.com/v/nejaimes-wine-cellar/4e10c59952b1655efa404a8f&quot;&gt;Nejaimes Wine Cellar&lt;/a&gt; in Lenox; they had an ample supply of wine, beer, cheese, and other prepared foods. If you’re completely unprepared, they also have plates, plastic wine glasses, corkscrews, baskets, forks, etc.&lt;/li&gt;
&lt;li&gt;Once you’re settled in on the lawn, enjoy the scene. Wander around to the different sections. Talk to the locals (one woman I talked to had been to at least 3 shows a year for 38 years).&lt;/li&gt;
&lt;li&gt;Listen, relax, and enjoy.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tanglewood_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tanglewood_3.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tanglewood_4.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tanglewood_5.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tanglewood_6.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Why it&#39;s hard for startups to hack brands and agencies for growth</title>
    <link href="https://taylordavidson.com/2013/brands-agencies-startups/"/>
    <updated>2013-08-11T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/brands-agencies-startups/</id>
    <content type="html">&lt;p&gt;Steve Cheney, in a good read about &lt;a href=&quot;http://stevecheney.com/hacking-startup-growth-with-brands-and-why-you-should-never-use-agencies/&quot;&gt;how to hack startup growth through building strategies with brands&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Avoid working with digital agencies. … The reason it doesn’t work generally in agency-land is deals don’t fly for anything nonstandard, which is difficult to get done with multiple parties. But the fact is in startups everything is risky and non-standardized at the early stage. Agencies don’t and will never take risks. Startups have to by default. … Instead you need to work with the experimental brands who are doing leading edge stuff.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Every day I talk to startups about how to build their businesses with brands and agencies, whether it’s at &lt;a href=&quot;http://adthink.eventbrite.com/&quot;&gt;panels&lt;/a&gt;, mentoring sessions, or just one-on-one with entrepreneurs. Darren, the head of &lt;a href=&quot;http://kbsp.vc/&quot;&gt;Ventures&lt;/a&gt;, has written about it extensively over the years, talking about &lt;a href=&quot;http://www.darrenherman.com/2008/12/14/agencies-sometimes-we-get-a-bad-wrap-but-here-are-some-tips-to-alleviate/&quot;&gt;the bad rap agencies get&lt;/a&gt;, the difference between &lt;a href=&quot;http://www.darrenherman.com/2012/05/23/entrepreneurs-are-idealistic-and-agencies-are-realistic/&quot;&gt;startups and agencies&lt;/a&gt;, and much more &lt;a href=&quot;http://digiday.com/agencies/hbr-why-more-agencies-arent-playing-matchmaker/&quot;&gt;in Digiday&lt;/a&gt; and &lt;a href=&quot;http://www.darrenherman.com/&quot;&gt;on his blog&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;And so it’s a question &lt;a href=&quot;http://kbsp.vc/&quot;&gt;we get every day&lt;/a&gt;: how do I sell to agencies and brands? How do I approach them? Do I go to agencies or brands? It’s not an easy answer, but &lt;a href=&quot;http://www.darrenherman.com/2008/12/14/agencies-sometimes-we-get-a-bad-wrap-but-here-are-some-tips-to-alleviate/&quot;&gt;there are some tips&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Selling and business development are different challenges.&lt;/h2&gt;
&lt;p&gt;But one thing that’s important to point out is the difference between selling and business development. Steve notes it in his post:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;There a few exceptions to the above rule, most specifically if your startup is specifically centered around selling media, then of course you will work with the agencies—but this is the minority of startups.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Selling is a clear-cut proposition: here’s the service, here’s what we can do, here’s how we compare, here’s what we cost. Agencies know how to evaluate products and services that they regularly buy, and can be great partners with startups to take innovative technologies to the brands they represent. It can be a long process and take a lot of followup, as agencies may like the startup and what they do, but not have the right fit for it at that time with a brand and their campaigns. The planning and implementation cycle takes time, and it can take time to find the budget and timing to make the sale. But it can work.&lt;/p&gt;
&lt;p&gt;However, business development, the type of growth that Steve is talking about, it much harder. But it shouldn’t be a surprise: working with multiple partners around innovative and new ideas is always a hard process, and is true far outside the world of agencies and brands. But business development isn’t their job. They are paid to &lt;a href=&quot;http://digiday.com/agencies/hbr-why-more-agencies-arent-playing-matchmaker/&quot;&gt;find innovative ways to use emerging technology&lt;/a&gt; to drive their clients forward, but most agencies don’t have the visibility or scope to work on the sort of broader business issues or integrations that real business development partnerships require.&lt;/p&gt;
&lt;h2&gt;All agencies aren’t the same.&lt;/h2&gt;
&lt;p&gt;Let’s remember that agencies handle distinct roles: some handle digital planning or buying, or traditional media planning or buying, or creative, or social, or CRM, or experiential, or any number of functions that are segmented across a brand’s business. The fragmentation of an agency’s responsibilities makes it harder for an agency to think holistically about a brand’s broader business goals, because it’s not what they are paid to do. They are paid for much more specific functional deliverables, and simply can’t efficiently drive forward efforts that span functions, departments, and other agenices. And coordinating business development deals across agencies for their brand becomes a nightmarish proposition for all but the most dedicated, coordinated, and deeply-pocketed startups.&lt;/p&gt;
&lt;p&gt;It’s a game that’s really, deeply, truly hard to play. As usual, don’t hate the player, hate the game.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Escaping The City</title>
    <link href="https://taylordavidson.com/2013/escaping/"/>
    <updated>2013-08-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/escaping/</id>
    <content type="html">&lt;p&gt;New York City is a bit of a vortex that can be hard to escape. When the city offers everything in such fine-tuned abundance, why leave the city at all?&lt;/p&gt;
&lt;p&gt;Because, obviously, it doesn’t offer everything. Space, peace, quiet, these are tough and expensive to find in the city, but those are the obvious things. The broader reason to escape is because the city is a bubble. Bubbles are wonderful places when your world is completely, safely, unendingly ensconsed by the bubble. But lives, like bubbles, burst from time to time, in small and large ways. Bubbles aren’t great places to draw broader perspectives. Bubbles aren’t good places to draw deeper meanings. Bubbles aren’t good places for staying in touch with yourself, for understanding the past, for seeing the future.&lt;/p&gt;
&lt;p&gt;But luckily NYC has an abundance of escapes just short trips away. There’s a world of green outside the city. From the rolling hills of the Hudson River Valley, to the mountains of the Berkshires and the Catskills, it’s all just a couple hours away. Hiking, climbing, boating, exploring the outdoors, berry picking, horseback riding, relaxing in hammocks, it’s all possible. Did you know you could take a train &lt;a href=&quot;http://en.wikipedia.org/wiki/Appalachian_Trail_(Metro-North_station)&quot;&gt;to a day hike on the Appalachian Trail&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;And it’s not just the country: the beaches of Long Beach, Robert Moses State Park, and others out on Long Island make great day trips. Shelter Island, The North Fork, &lt;a href=&quot;http://greenportvillage.com/&quot;&gt;Greenport&lt;/a&gt; are great weekend escapes. The New Jersey beaches are just short ferry rides away.&lt;/p&gt;
&lt;p&gt;And if you want to go further afield, southern Vermont, the Adirondacks, and Cape Cod are all within a weekend’s reach.&lt;/p&gt;
&lt;p&gt;None of these are secrets, of course. Everything can be found with a simple Google search. But it takes the time away to see them, experience them, and remind yourself that there are worlds and lives outside the bubble. Have fun escaping.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Rome, Italy</title>
    <link href="https://taylordavidson.com/2013/rome/"/>
    <updated>2013-08-25T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/rome/</id>
    <content type="html">&lt;p&gt;A couple years ago while traveling in India, a friend of mine that taught photography workshops in Delhi was reviewing my work and providing some feedback and suggestions. He noted that I took very few pictures of people.&lt;/p&gt;
&lt;p&gt;“I don’t feel comfortable taking picture of people on the street that I don’t know.”&lt;/p&gt;
&lt;p&gt;But that’s the point, he said. It’s important to go outside your comfort zone.&lt;/p&gt;
&lt;p&gt;And so, next time I stepped out into the streets of Delhi, took a bus, wandered a market, and interacted with people, I tried. But the barriers in my head wouldn’t let me do it. I couldn’t break that plane of recognition that stood between me and the people of the world. I preferred to be an observer, and instead of taking people picture of people, I used people to frame and prop up the pictures I saw. I used people as props.&lt;/p&gt;
&lt;p&gt;To this day, outside of the events that I’m hired to shoot, it’s still how I photograph cityscapes and people, environmental portraits of anonymous people that provide the context to the rest of the frame.&lt;/p&gt;
&lt;p&gt;And when I landed in Rome, that’s the frame I brought with me.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;One of the most difficult things in taking good pictures on vacation is staying away from taking vacation-style pictures. It’s fine to take pictures as your memories, but in today’s age, it’s all been seen before, and it’s incredibly hard to make a typical tourist shot interesting enough to share outside our closetst family.&lt;/p&gt;
&lt;p&gt;That’s why I point the camera in a different direction when I travel. I look for images of people living their lives, whether locals, tourists, or travelers. I look to give a hint of the people and the place. And when everyone is pointing their cameras in one direction, that’s a good sign you should probably be looking somewhere else. *&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_people.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Couple reflections from Rome:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;We stayed at the &lt;a href=&quot;http://www.hotelmanfredi.it/&quot;&gt;Hotel Manfredi&lt;/a&gt;. Loved it. Great location next to the &lt;a href=&quot;http://en.wikipedia.org/wiki/Villa_Borghese_gardens&quot;&gt;Villa Borghese gardens&lt;/a&gt; and the &lt;a href=&quot;http://www.flickr.com/photos/photo_td/9625808864/in/set-72157635292618088&quot;&gt;Spanish Steps&lt;/a&gt;, tucked away on a beautiful small side street, with great service and staff. Enjoyed it. Would stay again.&lt;/li&gt;
&lt;li&gt;Rome is full of tourist sites and tourists overwhelming them, sucking the soul out of the experience of visiting them. You have a couple different ways to respond to it. One is to give in and choose to enjoy being a tourist; another is to opt-out and make the small adjustments needed to escape from the tourists. And the adjustments are small: a couple blocks off the beaten path, a bar or restaurant full of locals but not in the guide books, and you’ll away from the hordes.&lt;/li&gt;
&lt;li&gt;Always find a vantage point to view the city in the first one or two days of visiting a new city. It will provide a level of context that you’ll never get from looking at maps. In Rome, check out the viewpoints from the Villa Borghese gardens.&lt;/li&gt;
&lt;li&gt;Guidebooks are suggestions. In India, I once spent 3 weeks taking buses and trains to cities, showing up in cities and looking for places to stay, finding new people to meet along the way. I feel that’s a very different world today: people have smartphones, and maps, and connectivity. &lt;em&gt;If we bring the world around with us in our pockets, how does that change how we experience the world?&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;Don’t worry about finding the restaurant listed in the book. Find areas where there are multiple restaurants close to each other serving similar types of food (competition). Look to see where other Italians - not tourists - are eating (social proof). And eat there. We found great spots throughout the city by following this simple maxim.&lt;/li&gt;
&lt;li&gt;Maps are good references, but look up to truly understand the city. Google Maps works great (&lt;a href=&quot;http://instagram.com/p/dmcJCxIcTe/&quot;&gt;except when it doesn’t&lt;/a&gt;), but it’s important to blend the Google with your eyes and ears. So much context is embedded in the world of street signs, construction, and the typical markers of the built world. Look up, look at the signs, and make your best guess. I found Rome to be very well marked, and combined with the buses and subway, it’s easy to orient yourself and get around the city.&lt;/li&gt;
&lt;li&gt;It’s impossible to see every museum, art gallery, temporary exhibit, basilica, cultural-moment-of-the-day. Give up on the idea that they are all meant to be experienced, and choose to see less places, less stuff, and spend your time as you want. Want to spend a morning enjoying a coffee in the oldest coffee shops in Italy instead of seeing your 5th museum of the weekend? Do it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Or want to spend a morning people-watching from your perch at a cafe on the piazza? Even better.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_people_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_pantheon.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_piazza_dinner.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_vatican.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_piazza_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;This works for &lt;a href=&quot;http://angel.co/tdavidson&quot;&gt;investing&lt;/a&gt; also.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Tuscany, Italy</title>
    <link href="https://taylordavidson.com/2013/tuscany/"/>
    <updated>2013-08-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/tuscany/</id>
    <content type="html">&lt;p&gt;Everyone wants to drive through Tuscany.&lt;/p&gt;
&lt;p&gt;Besides the wine and the food, Tuscany is famous for it’s rolling, sun-drenched hills potmarked with a kaledioscope of nature’s colors. Villas and medieval towns survey the landscape from their perches on hilltops. Roads wind through little towns, churches, and farms with histories dating back thousands of years. And narrow roads wind through the terrain, hairpin turns opening up to magnificent vistas in between little towns kilometers apart.&lt;/p&gt;
&lt;p&gt;You’ll probably stop a hundred times to enjoy the view, take long lunch breaks at unnamed restaurants on city squares, and get lost a couple times navigating the terrain, but that’s part of the fun. Right or left, you can’t go wrong.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Couple reflections from Tuscany:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Drive. But not in Florence. Avoid driving in Florence at all costs. Or else you’ll do what I did, and in the process renact a scene from a movie driving little European cars through tiny pedestrian squares at high speeds yelling at people to jump out of the way while being chased. Except at exceedinly slow speeds, nudging tourists burdened with shopping bags trying to decide where to go.&lt;/li&gt;
&lt;li&gt;We stayed at &lt;a href=&quot;http://www.borgoargenina.it/&quot;&gt;Borgo Argenina&lt;/a&gt; outside Gaiole in Chianti. Read &lt;a href=&quot;http://www.tripadvisor.com/Hotel_Review-g616196-d263532-Reviews-Borgo_Argenina_Bed_and_Breakfast-Gaiole_in_Chianti_Tuscany.html&quot;&gt;the reviews&lt;/a&gt;: it’s not for everybody, but if it’s for you, you’ll love the experience. Don’t stay less than two days or she’ll collapse from grief that you won’t be there long enough to enjoy the area properly.&lt;/li&gt;
&lt;li&gt;Montepulciano, Siena, Montalcino, Pienza, San Gimignano, Radda in Chianti, … everybody has their favorite towns, and will tell you that you simply must go there. My favorite town was my favorite town because of the unique experiences we had there, because we caught the light just right that day after the storm, because we got the perfect table at the restaurant on the square that we found by taking a wrong turn, because we heard &lt;a href=&quot;http://www.slowtrav.com/italy/tuscany/sant_antimo.htm&quot;&gt;the monks Gregorian chant for 30 minutes&lt;/a&gt;. My reason will be different than yours, and that’s what makes travel unique.&lt;/li&gt;
&lt;li&gt;As I said about &lt;a href=&quot;https://taylordavidson.com/2013/rome&quot;&gt;Rome&lt;/a&gt;, don’t worry about seeing every basilica, church, and historical monument. New culture is fun too.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tuscany_view.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tuscany_city.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tuscany_hill.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tuscany_food.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/tuscany_blue.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Venice, Italy</title>
    <link href="https://taylordavidson.com/2013/venice/"/>
    <updated>2013-09-06T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/venice/</id>
    <content type="html">&lt;p&gt;Leaving the peaceful, quiet, sun-soaked coast of Liguria and driving across the country to our last stop, tourist-packed Venice, was a tough shift.&lt;/p&gt;
&lt;p&gt;Venice is famous for being one of the most beautiful, unique, and beguiling cities in the world. Shortly before visiting Venice I read John Berendt’s &lt;a href=&quot;http://www.amazon.com/gp/product/0143036939/ref=as_li_ss_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=0143036939&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&quot;&gt;The City of Falling Angels&lt;/a&gt;, which was an exploration of Venetian culture and society, through the lens of few of it’s most public figures. While Berendt’s Midnight in the Garden of Good and Evil was well-received by Savannah and created opportunities for the city to profit from the book, Venice basically ignored the book. The reasons are many, but most of all, I think it’s because Venice doesn’t need an author’s tell-all to draw visitors to the city.&lt;/p&gt;
&lt;p&gt;If you’ve visited Venice, you’ve surely found that out. Each day, &lt;a href=&quot;http://www.dw.de/tourism-overwhelms-vanishing-venice/a-16364608&quot;&gt;more than 60,000 people visit the city&lt;/a&gt;, more than the population of the historic central city itself. And it shows. Everywhere, everything, seems to cater to tourists. And in many ways, it’s driven out the locals. Venice’s population has dropped by two-thirds since the 1950s. Career opportunities, prices, and quality of life have driven people out of Venice to the mainland over the years.&lt;/p&gt;
&lt;p&gt;But while the “real Venice” may be gone or dying for the locals, it remains an incredibly unique city for the tourist. The key is that the true uniqueness doesn’t lie in St. Mark’s Basilica, Piazza San Marco, or the Rialto Bridge; it lies where the tourists don’t go. Even in Venice, by taking a turn or three down the side streets, we were able to find places where the tourists don’t go. We found amazing places to eat in the outskirts of the Dorsoduro, Guidecca, and Cannareggio; we spent a peaceful afternoon in the cemetary at Isola San Michele, and we had our own beautiful walks along the water at night, almost completely to ourselves.&lt;/p&gt;
&lt;p&gt;We spent one lazy afternoon a couple blocks off a major tourist area enjoying a long lunch and a couple Aperol spritzes, watching people turn off the major road and walk down the little side street we were enjoying. We started taking bets whether they were locals or tourists, if they would walk to the end of the road, and which way they would turn: left, right, or back completely to the main street. It was basically a bet about a) how well they knew where they were going, and b) how adventurous they were. At the end of our lunch, we took a walk down to the same end of the street where we had watched people turn every which way for hours, and we turned our own way and made our own adventure.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Couple reflections from Venice:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;We stayed at a simple hotel in the &lt;a href=&quot;https://www.airbnb.com/locations/venice/dorsoduro-accademia&quot;&gt;Dorsoduro&lt;/a&gt;. It’s easy to find an expensive hotel in a tourist-packed location in Venice, but it’s worth the effort to find a place outside the center that can offer a different experience. As always, location matters.&lt;/li&gt;
&lt;li&gt;Musuems. There’s a ton of them. Don’t worry about seeing all of them, choose the ones that matter to you. We enjoyed the &lt;a href=&quot;http://www.guggenheim-venice.it/&quot;&gt;Peggy Guggenheim&lt;/a&gt; and a number of smaller art museums, but skipped the major attractions, since we had already seen a lot of big art and historical museums throughout Italy.&lt;/li&gt;
&lt;li&gt;Boats. The amazing thing about Venice isn’t just the quantity of boats, but the variety of them. Commercial barges, commercial transport (UPS and DHL), vaporettos, traghettis, gondolas, water taxis, and private boats. It’s amazing.&lt;/li&gt;
&lt;li&gt;Everyone says it’s expensive, and it is. The day pass for a vaporetto is crazy. But if you enjoy a day on the vaporetto, using it less as transport and more as an experience, it can be great fun.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_crossing.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_street.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_boat.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_phone.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_serendae.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_taxi.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/venice_aperol.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The most interesting companies in advertising are built for people first, marketers second.</title>
    <link href="https://taylordavidson.com/2013/adtech/"/>
    <updated>2013-09-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/adtech/</id>
    <content type="html">&lt;p&gt;In the 1930s and 1940s the American psychologist &lt;a href=&quot;http://en.wikipedia.org/wiki/B._F._Skinner&quot;&gt;B.F. Skinner&lt;/a&gt; coined the term operant conditioning to describe a type of learning where an individual’s behavior is modified by its consequences. It was a foundational field that Skinner continued to evolve through his work in behaviorism, reinforcement, and punishment. Skinner is famous for his research into reinforcement, and in his research he found a particularly strong form of reinforcement: &lt;strong&gt;positive variable intermittent reinforcement&lt;/strong&gt;. In short, our behavior is shaped incredibly strongly when, in response to something we do, we are presented with a stimulus (positive) on an intermittent basis that has a variable reward, reinforcing and shaping our behavior.&lt;/p&gt;
&lt;p&gt;That form of reinforcement underlines the engagement metrics of the most successful consumer web products today. Consider email: why do we check email so much? We check because we don’t know what is in there, but we want to see what has come in, how many of them, and how good they are.&lt;/p&gt;
&lt;p&gt;Why does his matter for adtech? Because if you want to figure out the future of adtech, look to where consumer technology is going.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;If you want to figure out &lt;a href=&quot;http://battellemedia.com/archives/2012/11/embrace-the-change.php&quot;&gt;what the ads should be like&lt;/a&gt; on any platform, you have to start by looking at what people are doing on it. &lt;strong&gt;People define the nature of the ads we see, not advertisers.&lt;/strong&gt; We choose which platforms get popular by where we direct our attention. Platforms change their features in response to do how we use the platforms, because platforms are in a constant battle for usage survival, and survival depends on capturing people’s attention and keeping them on your site. That holds for media, entertainment, content, and networking whether it’s print, radio, TV, web, or social networking sites.&lt;/p&gt;
&lt;p&gt;For most of these platforms, their financial survival then depends on monetizing their user’s attention, and we all know that &lt;a href=&quot;http://www.darrenherman.com/2013/09/11/rethinking-the-30-second-spot/&quot;&gt;dollars flow to where eyeballs go&lt;/a&gt;. We define the format, style, fit, content, and function of ads by how and where we direct our attention. In the short run, advertisers carry over existing ad units to new platforms, but in the long run, ads that don’t fit the medium won’t survive, because any interruptive ad that doesn’t work (doesn’t draw our attention away at a high enough rate) won’t be successful, and won’t continue to be bought. Dollars follow performance.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;If people wanted ads, marketers wouldn’t have to pay for them. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2013/adtech/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So marketers pay to interrupt us, but their ultimate success lies in &lt;em&gt;how&lt;/em&gt; they interrupt us. It’s critical for the ad to fit the medium because ads that don’t will degrade the platform’s performance. We all know when a site starts to feel spammy. We shift our attention or adopt tools (example, adblockers) to change the platform. Mess up a platform’s positive variable intermittent reinforcement at your peril.&lt;/p&gt;
&lt;h2&gt;The most interesting companies in advertising today were built for people first.&lt;/h2&gt;
&lt;p&gt;What are the most interesting things in advertising today? Facebook, Twitter, Instagram, Pinterest, Tumblr, and others of its ilk; all are really consumer products at their cores, and none started as adtech businesses, but all had business models built-in from the start. Get eyeballs. Sell eyeballs. Profit.&lt;/p&gt;
&lt;p&gt;And so the most interesting things in adtech were built for people first, marketers second, because they have to. It takes users to make something interesting to brands and agencies. And once user adoption hits “scale”, the advertising tests begin, and the adtech infrastructure comes in. Networks, exchanges, bidders, buying tools, metrics, optimizers, et. al., all applying the lessons learned from past platforms to the unique experiences of the new. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2013/adtech/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Facebook, Twitter, their adtech stacks are being built at scale today. FBX is live and driving their advertising business. &lt;a href=&quot;https://medium.com/on-startups/e3ffbf8f3cd8&quot;&gt;Twitter’s acquisition of MoPub&lt;/a&gt; indicates they are serious about mobile advertising.&lt;/p&gt;
&lt;p&gt;Beyond that, what’s really interesting in adtech today besides the notions of data, mobile, and social, are the monetizable experiences themselves. &lt;strong&gt;What are people doing that we can make ads for?&lt;/strong&gt; Consider what &lt;a href=&quot;http://tobiaspeggs.tumblr.com/post/60812762481/today-was-the-day-that-native-won-the-mobile&quot;&gt;Taco Bell is doing on Snapchat&lt;/a&gt; today, or what &lt;a href=&quot;http://tobiaspeggs.tumblr.com/post/49209181668/native-ads-in-the-context-of-a-massive-amount-of&quot;&gt;Aviary is doing with mobile photos&lt;/a&gt;. Who would have products for taking and sharing photos could enable ad platforms?&lt;/p&gt;
&lt;p&gt;That’s the interesting thing about advertising: the consumer use comes first, people shape the expectations of the platform, and then brands use those cues to create ads and ad experiences that fit the platform.&lt;/p&gt;
&lt;p&gt;Positive variable intermittent reinforcement not only defines what users do, it also defines what the ads look like.&lt;/p&gt;
&lt;h2&gt;Platform adoption creates startup opportunities, but dampens venture investing.&lt;/h2&gt;
&lt;p&gt;First, is the adoption cycle of platforms speeding up? Perhaps. Look at &lt;a href=&quot;http://thegongshow.tumblr.com/post/60556638071/a-nice-complement-to-the-chart-i-posted-yesterday&quot;&gt;how consumption spreads faster today&lt;/a&gt;. It’s fascinating to look at, but a lot of it makes sense. A lot of the technologies leverage pre-existing ones to grow, enabling them to grow faster than their forebears, whether it’s communication or infrastructure technologies. The Internet gets to grow faster than the computer because the computer enables it to grow.&lt;/p&gt;
&lt;p&gt;It’s also why Pinterest grew faster than Tumblr, which grew faster than Twitter or Facebook: they leveraged the existing platforms for their own growth. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2013/adtech/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Why does this matter? The opportunity for innovations and startups in adtech are intrinsically tied to consumer platform adoption. I find it hard to believe that we won’t see new consumer platforms that eyeballs at scale, and so similarly I find it hard to believe that we won’t see startups funded to help serve ads to those eyeballs.&lt;/p&gt;
&lt;p&gt;But the opportunities for investors get more difficult. The platforms emerge faster and leverage ad standards adopted by their forebears. Competition emerges faster, competitors from other platforms adapt to new platforms, and the opportunities for new startups to build moats and achieve significant exits decreases. I believe that’s what VCs are seeing, and that’s why &lt;a href=&quot;http://reactionwheel.net/2013/09/adtech-investing-activity.html&quot;&gt;adtech investing has hit a blip&lt;/a&gt;. The new platforms just aren’t different enough.&lt;/p&gt;
&lt;p&gt;But taken a different way, I think that points to larger opportunities (rough thoughts):&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The silo opportunities of new platforms gets less interesting, but the opportunity to aggregate across platforms gets harder and bigger.&lt;/li&gt;
&lt;li&gt;The &lt;a href=&quot;http://blog.kbsp.vc/post/60840459406/intent-marketing-landscape&quot;&gt;increasing amount and context of intent shared on the web&lt;/a&gt; creates new opportunities.&lt;/li&gt;
&lt;li&gt;Metrics, measurement, and validating performance becomes harder as devices, platforms, and interaction points diversify and change.&lt;/li&gt;
&lt;li&gt;Put a camera in everyone’s pocket, and platforms have to figure out how to leverage photos to compete against other platforms. Brands have to figure out how to participate. Advertisers have to figure out how to buy against it.&lt;/li&gt;
&lt;li&gt;Buying methodologies and technologies spread to new platforms.  Programmatic technology eats premium ads. &lt;a href=&quot;https://taylordavidson.com/2012/native&quot;&gt;What’s native today becomes programmatic tomorrow.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;What’s the next big thing that people want to do with the web, or their phones, or their data? Where is consumer behavior going?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;What adtech really needs is a new, vastly different consumer platform. It needs a “new web”, a step-change type 0-1 type innovation, to create drastically different new consumer platforms. Mobile, mobile apps they aren’t that. Wearable devices? Internet of things? Time will tell. But the next opportunities in adtech will be shown to us by what people do, driven by one of the most powerful human behavioral mechanisms: positive variable intermittent reinforcement.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Credit to &lt;a href=&quot;http://blogs.hbr.org/haque/2009/04/the_best_business_model_in_the.html&quot;&gt;Umair Haque&lt;/a&gt;, I think. &lt;a href=&quot;https://taylordavidson.com/2013/adtech/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;As an interesting aside, the most interesting things in adtech today are business model innovations, not necessarily technology innovations. Retargeting is not a difficult technological challenge, all things considered. Yet it’s hot, and dollars are flowing into retargeting, because it has a simple approach and business model that allows marketers to see and target intent simply and efficiently. Of course, that won’t continue, as &lt;a href=&quot;http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs/&quot;&gt;new ad units degrade in performance over time&lt;/a&gt;, but it’s hot for now. &lt;a href=&quot;https://taylordavidson.com/2013/adtech/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Couldn’t find the data, but it’s true, right? &lt;a href=&quot;https://taylordavidson.com/2013/adtech/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Los Angeles, CA</title>
    <link href="https://taylordavidson.com/2013/la/"/>
    <updated>2013-09-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/la/</id>
    <content type="html">&lt;p&gt;“Why do people leave?”, I asked.&lt;/p&gt;
&lt;p&gt;Because over time, it makes you forget about why you went there, and you begin to want the things you left behind in search of an easier, more beautiful, more sun-drenched life.&lt;/p&gt;
&lt;p&gt;In the pursuit of happiness, perhaps we sometimes forget that moving targets are hard to catch.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>A VC&#39;s take on CGI 2013</title>
    <link href="https://taylordavidson.com/2013/cgi/"/>
    <updated>2013-10-06T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/cgi/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;First posted to &lt;a href=&quot;https://medium.com/i-m-h-o/e0ec9e299ae9&quot;&gt;Medium&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;President Bill Clinton, talking to the attendees of Clinton Global Initiative 2013 &lt;a href=&quot;http://www.youtube.com/watch?v=37Syw_21Z8s&quot;&gt;at the closing plenary&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;You don’t have to win the headline race. All you have to win is the trendline race.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The &lt;a href=&quot;http://en.wikipedia.org/wiki/Clinton_Foundation#Clinton_Global_Initiative_.28CGI.29&quot;&gt;Clinton Global Initiative&lt;/a&gt; (CGI) was founded in 2005 by Bill Clinton as a non-partisan organization to bring together global leaders to enact global change. During each &lt;a href=&quot;http://www.clintonglobalinitiative.org/ourmeetings/2013/&quot;&gt;Annual Meeting&lt;/a&gt;, members, which include NGOs, corporations, government leaders and more, make Commitments to Action, specific plans for their organizations to bring a change to the world that generally fit within one of CGI’s focus areas. The commitments must be new, specific and measurable, and CGI follows up and monitors progress and the success of the commitments over time.&lt;/p&gt;
&lt;p&gt;The funding and management of the commitments come from the organizations themselves, and not CGI, and that marks an important distinction about CGI: CGI does not grant money or directly manage projects, but works to focus global attention on important causes and bring members together to share ideas, build relationships, and make (and report back on) specific, measurable commitments to change.&lt;/p&gt;
&lt;p&gt;And they commit a lot. In 2013, CGI members made over 160 new Commitments, valued at over $10.8 billion when fully funded and implemented. Since inception, CGI members have made over 2,400 commitments, valued at over $80 billion when fully funded and implemented.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;While most of the attendees at CGI are heads of state, heads of NGO, CEOs, social entrepreneurs, and other social innovation leaders, for the last four years I’ve been one of the few technology venture capitalists to attend.* With that perspective, I wanted to share five key insights from my experiences at CGI.&lt;/p&gt;
&lt;p&gt;##1. Grand goals require specific plans.&lt;/p&gt;
&lt;p&gt;At CGI, I attend over 20 panels each year &lt;a href=&quot;http://www.clintonglobalinitiative.org/ourmeetings/2013/?section=agenda&quot;&gt;around a variety of subjects&lt;/a&gt;, from improving healthcare to access to education to philanthropy and innovation to women and girls and more. The conversations cover big topics like improving the lives of women and girls, building public-private partnerships to affect change, building sustainable cities, building for the bottom of the pyramid, and many more, all pulled together by CGI’s focus areas and &lt;a href=&quot;http://www.clintonglobalinitiative.org/ourmeetings/2013/?section=theme&quot;&gt;annual theme&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Underneath the grand goals around big areas of change lie smaller, specific plans. Each member has a project tied to a country, an issue, a region, a city, around a specific type of change they are trying to accomplish. But they all have big stories to tell about their projects and the impact they are going to have. &lt;a href=&quot;http://www.getstoried.com/find-a-better-mission-for-yourself/&quot;&gt;Big stories, specific missions&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;This relationship between CGI and its members is similar to the investor / entrepreneur dynamic. Entrepreneurs create the specific missions by tackling discrete problems with specific solutions that have the potential to scale, and investors tie those specific missions into the big stories through their investment theses and their portfolio of investments.&lt;/p&gt;
&lt;p&gt;##2. CGI needs an open data platform around commitments.&lt;/p&gt;
&lt;p&gt;Beyond providing a platform to make commitments, CGI also tracks, monitors, and reports back on the progress and success of commitments. Most of the commitments are multiple-year plans to invest some millions of dollars towards some goal in some country. Obviously, tracking back to see if the commitment was carried out is an important component to the CGI platform.&lt;/p&gt;
&lt;p&gt;But the tools to report and communicate on that progress are raw. CGI is making moves towards better transparency, but could benefit from a better platform to open up the data around the performance of commitments. For technology entrepreneurs and investors, &lt;a href=&quot;http://www.crunchbase.com/&quot;&gt;Crunchbase&lt;/a&gt; and &lt;a href=&quot;https://dashboard.io/&quot;&gt;Dashboard&lt;/a&gt; are invaluable data sources and tools to help investors and entrepreneurs get better access to information about funding, people, and performance. We’ve seen what happens when governments &lt;a href=&quot;https://nycopendata.socrata.com/&quot;&gt;open up access to civic data&lt;/a&gt;, where’s the analog to nonprofits and social innovation? The issue isn’t merely one of transparency and accountability, but providing better access to information opens up access to new participants, new ideas, and new innovations.&lt;/p&gt;
&lt;p&gt;##3. CGI leads syndicates of investors with press and attention instead of investment dollars.&lt;/p&gt;
&lt;p&gt;If you’ve read anything about venture capital in the past week or month you’ve probably heard about Angellist and their launch of &lt;a href=&quot;https://angel.co/syndicates&quot;&gt;Syndicates&lt;/a&gt;, a platform for angel investors to lead or follow other angel investors in early-stage technology investments. It’s important to note that the idea of syndicating investments is not new, as investors have been pulling together groups of investors to make investments together for years. But Syndicates creates a new platform to make the syndication process easier, quicker, and potentially better.&lt;/p&gt;
&lt;p&gt;I see CGI as a lead investor that creates syndicates of investors around CGI’s action areas. While CGI does not commit its own capital, CGI commits enormous brand recognition, name, PR, and press support to participating organizations that make commitments (i.e. “investments”) in CGI’s primary action areas. And for many of the member organizations, that press, PR, and support can be an enormous benefit and key to their efforts, and just as powerful as money.&lt;/p&gt;
&lt;p&gt;##4. Impact investing could be very suited to equity crowdfunding and an Angellist Syndicate approach.&lt;/p&gt;
&lt;p&gt;Impact investing focuses on investing in companies and organizations with the intention to generate social and environmental returns alongside financial returns. It’s long been a step-cousin to traditional venture capital and private equity investing, which has been focused on financial returns above all else. I’ve long argued that &lt;a href=&quot;https://taylordavidson.com/2010/doing-good-is-good-business&quot;&gt;“doing good is good business”&lt;/a&gt;, and that a social meaning and mission can be a key differentiator for a company, and we’ve seen recent examples of venture capital flowing into businesses with a larger cause.&lt;/p&gt;
&lt;p&gt;At the same time, I think that equity crowdfunding and the deconstructed approach to angel investing would work very well for impact investing. We’ve seen the success of Kickstarter, Indiegogo, Crowdrise and other crowdfunding and crowd donation platforms in aggregating the interests of millions of people to support products, causes, and people they believe in. While there is a difference between donations and investments, opening and popularizing impact investing to a broader set of people outside the traditional impact investing funds and LPs could have a powerful impact on impact investors and social entrepreneurs.And CGI could play a large role in creating or leveraging equity crowdfunding platforms for impact investing.&lt;/p&gt;
&lt;p&gt;##5. It’s the makers that matter.&lt;/p&gt;
&lt;p&gt;At the end of the day, it’s still the makers that matter most. Listening to the stories of entrepreneurs and instigators that have worked on causes for years and decades with little support or recognition is inspiring. When we listen to people’s stories, read about history, or look back at any sweeping changes, it’s too easy to skip past the day-to-day toil that’s involved along the way. Imagine listening to the story of an entrepreneur that’s been working on environmental reform in Africa for 15 years, or women’s education for 20 years, or any deep-rooted social issue. They may get the headlines now, but they’ve been focusing on the trendlines for years before.&lt;/p&gt;
&lt;p&gt;The star of this year’s CGI for me was &lt;a href=&quot;http://en.wikipedia.org/wiki/Malala_Yousafzai&quot;&gt;Malala&lt;/a&gt;, the young Pakistani activist and advocate for equal education for girls. In 2009 she started writing an anonymous blog about the lives of women and girls in a Taliban-controlled province of Pakistan, often noting how the Taliban bans women and girls from education and heavily restricts their rights. In October 2011, she was shot in the head and neck by the Taliban in an assassination attempt, but survived, and has since become a spark and activist towards the treatment of women and girls around the world. In 2013, Time named her one of the most influential people in the world and she was nominated for a Nobel Peace Prize.&lt;/p&gt;
&lt;p&gt;She’s 16 years old.&lt;/p&gt;
&lt;p&gt;Her passion, fire, youth, and work to date draws her a lot of attention, but it’s important to note that her father deserves a tremendous amount of recognition for his support and devotion. Her father educated her, supported her efforts in speaking out, and dedicated a lot of time and passion into her political awareness and activism. He took her to a press club meeting in 2008 to talk publicly about girls’ right to education, and kept supporting her efforts to educate herself and speak out about the Taliban’s suppression of women and girls.&lt;/p&gt;
&lt;p&gt;Can you imagine the struggle he went through in supporting his 11 year old girl? He could have listened to the rest of his culture and society, and suppressed her the same way. He could have listened to his friends, the press, and the Taliban. But he didn’t, and his support out of the limelight deserves tremendous recognition in its own right.&lt;/p&gt;
&lt;p&gt;And that’s something that all successful startups have: the ultimate success of a company is not just about the the founder, CEO, or the executives in the press, but about the teams behind the scenes that don’t get the public glory, but make the engines run. While she deserves every ounce of credit she gets, Malala couldn’t have been who she is today without her father.&lt;/p&gt;
&lt;p&gt;Clinton Global Initiative celebrates the challenges and successes of makers like Malala and her father. We can talk about commitments, foundations, investors, and venture capitalists as much as we want, but the true innovation in the world comes from the makers, entrepreneurs, social entrepreneurs, instigators, and leaders. Clinton Global Initiative is a still a place where makers matter most, and that’s why it matters.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In full disclosure, I have attended CGI the last four years as a photographer, part of my overlap of professional interests. See selected images of mine from CGI 2010 — 2013 &lt;a href=&quot;http://www.flickr.com/photos/cgiphotos/tags/taylordavidson/&quot;&gt;on Flickr&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;First posted to &lt;a href=&quot;https://medium.com/i-m-h-o/e0ec9e299ae9&quot;&gt;Medium&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Angellist Syndicates is crowdfunding without the crowd. For now.</title>
    <link href="https://taylordavidson.com/2013/syndicates/"/>
    <updated>2013-10-07T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/syndicates/</id>
    <content type="html">&lt;p&gt;In January 2012, I wrote a post about &lt;a href=&quot;https://taylordavidson.com/2012/crowdfunding&quot;&gt;how crowdfunding could impact the venture capital industry&lt;/a&gt;.  One of my four insights was:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The dollars will come from the crowd, but the badges will still come from the big names.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The recent release of &lt;a href=&quot;http://angel.co/syndicates&quot;&gt;Angellist Syndicates&lt;/a&gt; sparked a lot of opinion from the &lt;a href=&quot;http://blog.semilshah.com/2013/09/24/the-big-angellist-deal-is-important/&quot;&gt;angel&lt;/a&gt; and &lt;a href=&quot;http://cdixon.org/2013/09/29/some-thoughts-on-startup-crowdfunding&quot;&gt;venture capital&lt;/a&gt; industry about what it means for the future of venture investing (and even a little testing of the waters, most interestingly betaworks’s &lt;a href=&quot;http://blog.betaworks.com/post/62065443154/openbeta-v2&quot;&gt;Openbeta&lt;/a&gt; and The Foundry Group’s &lt;a href=&quot;http://www.sethlevine.com/wp/2013/10/getting-our-angel-list-on&quot;&gt;FG Angels&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What we didn’t hear was much about the broader picture of equity fundraising platforms and the future of crowdfunding, but that’s what Syndicates is really about.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Angellist Syndicates is a crowdfunding platform without the crowd, and it helps position Angellist as the primary marketplace for startups looking to raise capital from the crowd once the SEC opens the spigit.&lt;/p&gt;
&lt;p&gt;The SEC recently ended the general solicitation ban (Title II of the JOBS act passed in 2012), enabling companies to advertise outside of existing relationships that they are raising money. Title III of the same act covers the change in accredited investor laws, but the SEC has been &lt;a href=&quot;http://boss.blogs.nytimes.com/2013/09/24/s-e-c-advances-new-jobs-act-rule-but-not-crowdfunding/?_r=0&quot;&gt;slow to go through the process in drafting up the changes&lt;/a&gt;, opening for comments, and enacting the changes enabled by JOBS Act.&lt;/p&gt;
&lt;p&gt;This delay is creating an odd waiting game for the various crowdfunding platforms-in-waiting. But none of the platforms are building out a platform and a product that can build toward the eventual changes like Angellist.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;As Mark Suster &lt;a href=&quot;http://www.bothsidesofthetable.com/2013/09/29/is-angellist-syndicates-really-such-a-big-deal/&quot;&gt;explained&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;While “AngelList Classic” was ‘each angel for himself’ – syndicates allows an active angel to form a group of like-minded investors to invest together in a deal or deals. The syndicate lead can then take “carry” on the profits generated from the investment, turning some syndicate leads into MicroVCs.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This creates a scenario where angel investors will either be &lt;a href=&quot;http://reactionwheel.net/2013/09/information-markets-5-building-marketplace-startup-funding.html&quot;&gt;“those who get paid carry or those who pay carry”&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Or, looping back to my insight about crowdfunding, &lt;strong&gt;they’ll either be the crowd or they’ll be the badge.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;What’s most interesting about Syndicates is that it creates an enormous moat against competition from other equity crowdfunding platforms. Other potential platforms are talking about the potential for equity crowdfunding, but are stuck at the moment without a product to pitch. And once they do, they’ll have to solve the basic challenge of simultaneously building both the supply and demand sides of the marketplace.&lt;/p&gt;
&lt;p&gt;Angellist will have an enormous advantage over other platforms in that they’ll already have a built-in base of people looking to promote the platform: the angels that have created Syndicates. Angellist will have a base of angel investors looking to bring together investment syndicates and get paid carry, and once the accredited investor rules change, they’ll have the incentives and the platform to solicit investment capital from a much larger set of people. And Angellist could power the entire platform for investors to promote, syndicate, manage cap tables, handle investor management and communication, and the entire suite of services that GPs need to serve LPs.&lt;/p&gt;
&lt;p&gt;Most crowdfunding platforms will enable individuals to directy invest in companies raising capital. But Angellist will power the mutual funds of crowdfunding, with the Syndicates as the new mutual funds. A lot of the conversation around crowdfunding notes the difference between “dumb money” and “smart money”, and classifies the crowd as “dumb money”. But &lt;a href=&quot;http://justin-singer.com/post/36144745421/on-knowing-your-limits-as-an-investor&quot;&gt;dumb money can be smart if it knows it’s dumb&lt;/a&gt;, and investing in a fund (i.e. backing an angel with great past performance) is one way to recognize your limitations.&lt;/p&gt;
&lt;p&gt;Most of conversations about Angellist Syndicates have been insiders talking amongst themselves about how it affects them. And most also ignore the broader picture of what’s happening in equity crowdfunding and early-stage VC. So, what does the broader picture foretell? My take: growth and later-stage VCs get better pictures of the market, quality early-stage VCs still get the best deals, niche VCs become more significant, the middle-class of investors gets hollowed out, and as the structured market develops and increases in volume, the range of services in the industry will emerge to match those of the public markets. But the biggest, long-term impact of Syndicates for investors and entrepreneurs will come from the outsiders, not the insiders.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Additional reading: &lt;a href=&quot;https://taylordavidson.com/2012/crowdfunding&quot;&gt;How crowdfunding could impact the venture capital industry&lt;/a&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Feedback from Founders</title>
    <link href="https://taylordavidson.com/2013/feedback/"/>
    <updated>2013-10-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/feedback/</id>
    <content type="html">&lt;p&gt;Knowing where you stand can help you figure out what to change.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Over the last 2.5 years, I’ve worked on a number of initiatives and tested some ideas to create a better operating system for myself and for kbs+ Ventures, with the goal towards improving what I and we can do for entrepreneurs.&lt;/p&gt;
&lt;p&gt;In 2011 I was impressed by Phin Barnes’ &lt;a href=&quot;http://www.sneakerheadvc.com/2011/11/17/continuous-feedback-founder-response-sneakerheadvc-product/&quot;&gt;feedback survey&lt;/a&gt; in an effort to improve his own &lt;a href=&quot;http://www.sneakerheadvc.com/2011/07/05/vc-product-broken/&quot;&gt;“product”&lt;/a&gt;, and stored it away in the back of my head as something to do in the future.&lt;/p&gt;
&lt;p&gt;Last week I surveyed all of the entrepreneurs I’ve met to see how I’ve done on my own “product”. I used a lot of Phin’s basic structure (good ideas deserve to be appropriated) and added a couple wrinkles specific to me, and focused on the initial meeting product (not the VC support product), focusing types of things that matter in that context, including timeliness, preparedness, responsiveness, etc. The survey was completely anonymous. And to be clear, I was specific to ask about feedback &lt;strong&gt;specific to me&lt;/strong&gt;, not kbs+ Ventures as a whole.&lt;/p&gt;
&lt;p&gt;Here’s how I did.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_meet.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Sets the context. As you can see, the number of survey responses is 41.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_prepared.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;58% rated me Extremely or More than Most, which is good, but I’d like the portion of Extremely to rise. Changing my meeting timing defaults could help with this, as could simply reducing the amount of meetings I do.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_valuable.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This is a pretty critical question, and while I did good (66% rating me Extremely or More than most), the portion of Extremely isn’t high enough. Time is our most valuable resource, and it should be spent on highly productive activities. Having a critical insight into everyone’s business in a 30 or 45 minute initial meeting can be difficult, but it’s the right challenge.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_time.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I try to keep to the Andreessen Horowitz credo to show up on time, and while I don’t fine myself, I guess I do OK. Can be better.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_responsive.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Responsiveness is something I care about and work hard to achieve, even without being a slave to my inbox or feeling like I have to return every email (I don’t). Doing ok.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_decision.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I almost didn’t ask this question. The topic of VC feedback for entrepreneurs is a mini-black hole conversation, with a lot of thoughts back and forth on what’s the right way to say no to an entrepreneur. I’ve always felt that I gave more feedback than most (and perhaps, more than I should, but that’s a different topic), and the results show that I do: 80% of the non-applicable respondants rated me Extremely or More than Most.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/feedback_recommend.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;10 was “definitely”, 1 was “very unlikely”. Not bad. Obviously I’ve had a couple #fails, but the overall results are pretty good.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;I also asked two additional open-ended questions about what I did right and what I could do better, but am not publishing those responses.&lt;/p&gt;
&lt;p&gt;Going forward, my goal is to use this same structure to survey every couple months entrepreneurs I’ve recently met. I recognize that the time from first meeting to a funding event, significant learning or investment decision may be long, so I may adjust the survey timing and audience around that, but the goal is to capture this data more frequently to help figure out what I need to do to improve.&lt;/p&gt;
&lt;p&gt;And yes, I know the data is not statistically significant, and that the methodology has a number of biases built into it. But it’s still a valuable endeavor.&lt;/p&gt;
&lt;p&gt;Sending this survey out made me nervous, and clicking through to read the responses continues to make me nervous. But it’s the kind of nervous that makes you accountable, makes you prepare better, makes you care more, makes you better. Thank you to every entrepreneur that took the time to complete the survey, I appreciate it.&lt;/p&gt;
&lt;p&gt;If anyone wants to copy the survey and do it themselves, feel free. It’s available &lt;a href=&quot;https://github.com/tdavidson/feedback&quot;&gt;on Github&lt;/a&gt;, ready for you to fork.&lt;/p&gt;
&lt;p&gt;Any questions, contact me by &lt;a href=&quot;https://taylordavidson.com/hello&quot;&gt;email&lt;/a&gt; or &lt;a href=&quot;http://twitter.com/tdavidson&quot;&gt;twitter&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>New Paltz, NY</title>
    <link href="https://taylordavidson.com/2013/new-paltz/"/>
    <updated>2013-11-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/new-paltz/</id>
    <content type="html">&lt;p&gt;I’d taken the same walk four times now, through the clearing to the unmarked path through the forest, over the bridge to the pathway, down the tunnel of the trees to the reflecting river, over the road to the town. And then back again, in reverse, taking the same path but seeing different trees, different colors, different runners and bicyclists.&lt;/p&gt;
&lt;p&gt;But today I continued the other way, for some reason not wanting to finish, wanting to see what laid further down the path. More trees, more forest, another road, the same. And then it opened up to a gorge that revealed the valley and mountains where we had adventured the previous day. The bench chained to the bridge seemed perfectly fitting, a way to enjoy a scene made to be discovered day after day again.&lt;/p&gt;
&lt;p&gt;Ten minutes beyond. New discoveries. New memories.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Flutter</title>
    <link href="https://taylordavidson.com/2013/flutter/"/>
    <updated>2013-11-15T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/flutter/</id>
    <content type="html">&lt;p&gt;My best friend, Jeremy Yuricek, passed away suddenly last week at the age of 35. This video is his final creative project, a short film that he was going to launch publicly last week, about a butterfly finding its way in the big city. Jeremy found his way, but sadly, it ended far too soon.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Mobile messaging, brands, and adtech</title>
    <link href="https://taylordavidson.com/2013/mobile/"/>
    <updated>2013-11-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/mobile/</id>
    <content type="html">&lt;p&gt;A recent &lt;a href=&quot;http://adage.com/article/digital/ad-tech-startups-dwindle-dollars-flowing/244721/&quot;&gt;quote of mine in AdAge&lt;/a&gt; in a graphic about the state of adtech funding,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“The winners have been picked,” said Mr. Davidson. “How do you compete with one of the major DSPs? I don’t see it.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Which I believe is true, but only for the moment. We’re at the cusp of a major shift in consumer behavior that will create many new opportunities for adtech startups. &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;If you want to figure out the future of adtech, look to where consumer technology is going.&lt;/a&gt; For example, let’s talk about mobile messaging.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In 2004 an &lt;a href=&quot;http://www.answers.com/topic/when-was-instant-messaging-introduced&quot;&gt;estimated 600 million people worldwide&lt;/a&gt; used instant messenger (IM) apps. 40% of US Internet users, or &lt;a href=&quot;http://www.pewtrusts.org/uploadedFiles/wwwpewtrustsorg/Reports/Society_and_the_Internet/pew_internet_instant_message_090104.pdf&quot;&gt;53 million people&lt;/a&gt;, used at least one IM app. While talking using text was the dominant use case, it wasn’t the only use. 45% used their away messages to tell people where they were, what they were doing, or publicize a favorite story or line. 31% of US IM users traded links, and 30% passed along photos or other documents to their IM friends. These users were split across proprietary IM networks owned by AOL, Yahoo, MSN, and others that prevented people from talking across networks, driving many people to use multiple applications simultaneously.&lt;/p&gt;
&lt;p&gt;Friendster, launched in 2002, had &lt;a href=&quot;http://www.danah.org/papers/CHI2004Friendster.pdf&quot;&gt;over 5 million users&lt;/a&gt; early in 2004. MySpace, launched in 2003, had over &lt;a href=&quot;http://www.crunchbase.com/company/myspace&quot;&gt;5 million users&lt;/a&gt; by the end of 2004, and Facebook, launched in 2004, ended the year with &lt;a href=&quot;http://news.yahoo.com/number-active-users-facebook-over-230449748.html&quot;&gt;with 1 million users&lt;/a&gt;.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Today, it’s a different world. While Friendster and MySpace have been supplanted, Facebook has over 1.2 billion users and accounts for nearly 10% of the Internet traffic around the world.&lt;/p&gt;
&lt;p&gt;But while the IM networks faded away, the basic need they served has been fulfilled by a new set of mobile over-the-top (OTT) messaging apps that provide a similar functionality. WhatsApp, perhaps the largest as of November 2013, has 350 million monthly active users worldwide. Line has nearly 300 MM registered users in Japan, Korea, Spain and other countries. WeChat has &lt;a href=&quot;http://www.malaysianwireless.com/2013/08/more-100-million-wechat-users-outside-china/&quot;&gt;over 300 million users&lt;/a&gt; (100 MM from outside China). Snapchat hasn’t disclosed users but &lt;a href=&quot;http://techcrunch.com/2013/09/09/snapchat-now-sees-350m-photos-shared-daily-up-from-200m-in-june/&quot;&gt;reports 350MM images are shared per day&lt;/a&gt;. KakaoTalk, Kik, MessageMe, Viber, Pinger, Moped, and others each have hundreds of millions of users in their own &lt;a href=&quot;http://insights.onavo.com/blog/digital-diaspora-immigrant-apps/&quot;&gt;digital diasporas&lt;/a&gt;, and newer apps like Context and Emu are showing the the potential for innovation in the space.&lt;/p&gt;
&lt;p&gt;The numbers are huge because the number of Internet users are huge; with 2.5 billion Internet-connected users in the world (over 1/3 of the global population) with computers, tablets and phones, the opportunities for mobile messaging apps are huge and growing fast. The current spate of mobile messaging clients have benefited from a couple factors that aid rapid adoption: easy to download (open-ish app stores around the world), easy to find people by importing the phone’s contact list, easy to spread via established distribution platforms such as Facebook and Twitter, and easy to use in during the many “snackable moments” that occur throughout the day through nearly ubiquitous data access via Wifi or cell networks.&lt;/p&gt;
&lt;p&gt;Looking back at 2004, the instant messenger space was becoming competitive quickly. Although each product wasn’t profitable on its own, they were seen as key proprietary bulwarks to support other community strategies by the portals. Business models hindered interoperability, and it took an investment from Google into AOL to open up AIM to Gtalk. Yahoo and MSN move to start integrating in 2006 as a competitive response.&lt;/p&gt;
&lt;p&gt;The desktop instant messengers peaked later in the 2000s. MSN / Windows Live Messenger &lt;a href=&quot;http://www.techradar.com/us/news/software/applications/rumor-microsoft-retiring-messenger-moving-users-to-skype-1110200&quot;&gt;peaked at 330 MM&lt;/a&gt; around 2009 while Yahoo &lt;a href=&quot;https://twitter.com/dubmose/status/402655427155877888&quot;&gt;peaked at 461 MM&lt;/a&gt; in 2007.&lt;/p&gt;
&lt;p&gt;What supplanted them? Social networks, led by MySpace, Facebook, and a range of forgotten others (Orkut, Friendster, Bebo, Hi5, and many more) pulled the attention away from simple private communication to a range of public and private communication, link and photo sharing activities. The richer platforms allowed for more complex interactions, and the advent of the public page changed the way people (and brands and advertisers) used the Internet.&lt;/p&gt;
&lt;p&gt;But the recent shift in attention to the mobile messaging apps is yet another example of the age-old maxim that what’s old is new again. And not only is it a worrisome signal for the dominant owners of website inventory / people’s attention today, Google, Facebook, Twitter, Tencent, Sina and others will have to quickly consider not only the direct competition from the messaging apps, but also whatever new attention-grabbing paradigm comes next. IM spawned social networks, which spawned mobile messaging, so what’s next?&lt;/p&gt;
&lt;p&gt;One thought: Communication is the killer app driving the &lt;a href=&quot;http://blog.taylordavidson.com/post/65603006142/true&quot;&gt;“look-down” paradigm&lt;/a&gt; of the mobile revolution. Just as the living room has been through the conflicts between the lean-back and the lean-forward methods for passive and active modes of content consumption, at some point the “look-down” active paradigm of mobile will be challenged by a “look-up” passive paradigm. &lt;a href=&quot;http://research.gigaom.com/2013/11/wearables-might-make-us-live-more-in-the-moment/&quot;&gt;Wearable devices&lt;/a&gt;, &lt;a href=&quot;http://www.google.com/landing/now/&quot;&gt;smart contextual&lt;/a&gt; notifications, &lt;a href=&quot;http://stevecheney.com/how-apple-ibeacon-will-transform-local-commerce/&quot;&gt;real-world sensors and iBeacon&lt;/a&gt;, here we come?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Why does this matter for brands and advertisers?&lt;/p&gt;
&lt;p&gt;##1. If you want to figure out the future of adtech, look to where consumer technology is going.&lt;/p&gt;
&lt;p&gt;The reason is simple: people define the nature of the ads they see by the platforms they use, because &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;brands follow attention&lt;/a&gt;. Consumers “choose” what’s popular based on where they direct their attention, and brands find ways to tap into that attention to market their products and services. Brands are forced to adopt to new platforms and new attention norms because if they aren’t, their messages won’t resonate and their advertisements won’t perform.&lt;/p&gt;
&lt;p&gt;While platforms need massive scale to draw real advertiser dollars, scale isn’t enough: they need advertising products, audience metrics, performance analytics, targeting, and easy (read: inexpensive) ways to buy scale. That’s why it takes time for new consumer platforms to create advertising products for brands and agencies, because it takes time for the companies to grow up to serve the needs of advertisers. Nailing the product and user experience is priority #1, because you have to get eyeballs before you can sell eyeballs.&lt;/p&gt;
&lt;p&gt;Usually that initial consumer product doesn’t have an obvious advertising product. Snapchat, for one is getting a lot of attention currently because their rejected acquisition offer has spawned a lot of armchair quarterbacking for people trying to justify the valuation. &lt;a href=&quot;http://adage.com/article/digital/advertisers-wary-snapchat-opportunity/245293/&quot;&gt;Brands and advertisers are wary of Snapchat&lt;/a&gt;, but I would argue that’s because they’re looking at Snapchat now, not Snapchat in the future. There’s a built-in business model and a range of potential products for brands and advertisers to buy at scale once Snapchat decides to dedicate resources to building those products. Remember that Snapchat has less than 30 employees. Give them time.&lt;/p&gt;
&lt;p&gt;##2. Proprietary inventory and proprietary data still rules.&lt;br&gt;
Facebook, Twitter, Google, Yahoo and more are all &lt;a href=&quot;http://techcrunch.com/2013/09/28/advertisings-logged-in-revolution-is-brewing/&quot;&gt;in a battle to own the logged-in user&lt;/a&gt;. Each company originated in a desktop-first world, and have been under pressure to adapt their user products and advertising products to an increasing amount of mobile usage. In a world where the relevancy of cookies are coming under pressure from privacy concerns, user pressure, and mobile technology, the logged-in user, owned and tracked by the cross-device service provider, is the key to the new adtech stack built on top of first-party data.&lt;/p&gt;
&lt;p&gt;If you want to win in adtech, you need proprietary inventory or proprietary data. Facebook, Twitter and Google are winning the adtech battle because they’ve created products that they control that have consistent experiences across browsers. And in an increasingly closed ecosystem where the supply owns the targeting, tracking and performance metrics, third-party buying, targeting and optimization tools are struggling to differentiate themselves. Not surprisingly, this scares venture capitalists, who get concerned about technology differentiation, competition, and margin compression, and reduced opportunity to &lt;a href=&quot;http://reactionwheel.net/2013/09/adtech-investing-activity.html#comment-448&quot;&gt;“build a moat”&lt;/a&gt; against other startups and the incumbents.&lt;/p&gt;
&lt;p&gt;The opportunities for DSPs, SSPs, networks and exchanges to emerge in social haven’t emerged as they did in display, and it’s because the social platforms own the supply and interactions with the customer far more than the display portals and publishers did. Building off other people’s platforms has created a lot of aquhires in the social adstack, but we haven’t seen the same exits in social that we saw in display. It’s not hard to wonder why seed adtech financings have decreased to &lt;a href=&quot;http://adage.com/article/digital/ad-tech-startups-dwindle-dollars-flowing/244721/&quot;&gt;less than 10 in 2013 year-to-date&lt;/a&gt;. [1]&lt;/p&gt;
&lt;p&gt;##3. Today’s communication and sharing tools are tomorrow’s platforms.&lt;/p&gt;
&lt;p&gt;What’s getting less attention from the advertising world are the potential of the messaging apps. The resurgence of the mobile messaging apps has highlighted the potential of mobile, a way of using that web that’s forced the social networks to retool their user and advertising products to better serve the needs of both.&lt;/p&gt;
&lt;p&gt;Facebook and Twitter both started as communication and content sharing tools first and foremost, and found over time that their future business models depended on advertising. It’s not hard to see how their recent product changes are aimed to boost media distribution, content consumption, and their advertising products. Twitter’s product efforts to standardize the feed across desktop and mobile, standardize retweets, auto-display images, and display images and video via Twitter Cards tie to their advertising strategies.&lt;/p&gt;
&lt;p&gt;The desktop instant messenger apps of the 00s didn’t go through these shifts because they were products supported by larger corporate business models. But the mobile messenger apps will soon face the pressure to shift usage from communication to distribution as a way to monetize users. [2]&lt;/p&gt;
&lt;p&gt;##4. Monetization in mobile messaging is starting with charging users for interactions, but larger opportunities exist.&lt;/p&gt;
&lt;p&gt;The early monetization efforts from the mobile messaging apps have come from outside the US, and they have all been from charging users. Line made &lt;a href=&quot;http://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodus&quot;&gt;$17 MM in Q1 2013 from selling digital stickers&lt;/a&gt; that help people communicate. KakaoTalk made $311 MM in the first half of 2013 from gaming, WhatsApp charges annual subscription fees.&lt;/p&gt;
&lt;p&gt;WeChat is &lt;a href=&quot;http://www.digitalmarket.asia/2013/08/wechat-5-0-a-huge-potential-for-brands-to-cosy-up-with-consumers/&quot;&gt;one of the few to start courting brands&lt;/a&gt;. In August 2012 they launched “official” accounts for brands, and more recently &lt;a href=&quot;http://www.clickz.com/clickz/column/2279031/making-wechat-work-for-brands&quot;&gt;updated the core product&lt;/a&gt; to create ways for brands to message people through customized rich media and geo-targeted push messages.&lt;/p&gt;
&lt;p&gt;Other messaging apps have been pursuing platform strategies for monetization. Kik and Tango both launched app stores for developers to build games that are distributed to their users directly through their applications, taking an approximately 20% cut of revenues. WhatsApp has been working on an API strategy to allow other mobile apps to share content into WhatsApp. In a different vein, &lt;a href=&quot;http://app.net/&quot;&gt;App.net&lt;/a&gt; is taking a &lt;a href=&quot;http://www.wired.com/gadgetlab/2013/08/the-great-app-net-mistake/&quot;&gt;social platform strategy&lt;/a&gt; to allow developers to launch a wide variety of applications using a core “personal cloud” powered by &lt;a href=&quot;http://app.net/&quot;&gt;App.net&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;It’s still early days for mobile messaging monetization, but there’s simply too much consumer use to ignore.&lt;/p&gt;
&lt;p&gt;##5. Brands will come to mobile messaging.&lt;/p&gt;
&lt;p&gt;While it’s fair to say that many mobile messaging apps will be challenged to attract significant advertising spend with their current products, the opportunity is there for broader monetization strategies with brands. Obviously there are questions about the audience demographic, the interactions, the content and quality of content shared on the platforms, and the brand names of the platforms themselves, but the same doubts existed when social networks first emerged. In the end, user attention has pulled brands into testing and using new platforms to tap into new customer behavior.&lt;/p&gt;
&lt;p&gt;The tests have already started. &lt;a href=&quot;http://tobiaspeggs.tumblr.com/post/60812762481/today-was-the-day-that-native-won-the-mobile&quot;&gt;Taco Bell has tested Snapchat&lt;/a&gt;, Red Bull, H&amp;amp;M and the Gap &lt;a href=&quot;http://tobiaspeggs.tumblr.com/post/49209181668/native-ads-in-the-context-of-a-massive-amount-of&quot;&gt;have tested Aviary’s photo editing platform&lt;/a&gt; across multiple messaging apps. &lt;a href=&quot;http://www.searchenginejournal.com/wechat-marketing-another-way-to-reach-chinas-affluent-consumers/62376/&quot;&gt;Nike, Starbucks, Cadillac&lt;/a&gt;, Panasonic, and others have tested WeChat in China, and many Japanese brands &lt;a href=&quot;http://www.slideshare.net/adamacar/line-16400106&quot;&gt;have tested LINE&lt;/a&gt; in Japan.&lt;/p&gt;
&lt;p&gt;The issue faced by many brands is scale. While each of the apps are large, the problem is that brands must create custom campaigns to fit the unique advertising products used by each app, and there is no standardized way to deploy campaigns across messaging apps. It’s a similar issue that brands argued when native advertising &lt;a href=&quot;https://taylordavidson.com/2012/native&quot;&gt;first became a buzzword last year&lt;/a&gt;, but we’ve seen native ad networks emerge to help solve that problem.&lt;/p&gt;
&lt;p&gt;It’s fair to say we’ll see companies crop up to solve the problem of cross-app campaign management. One of the earliest examples is Aviary, which supplies photo editing infrastructure for many of the largest messaging apps, and in doing so, can also provide at scale a “native” advertising product tied to image sharing over messaging apps.&lt;/p&gt;
&lt;p&gt;Think about the major challenges faced by advertisers looking to use mobile: small screens, lack of audience targeting, difficult to measure responses and conversions, lack of scale, and difficulty to tailor marketing message to the wide variety of contexts and attention states where people use their phones.&lt;/p&gt;
&lt;p&gt;Mobile messaging apps could address a lot of that. They garner a massive amount of attention on the Internet and generate billions of potential marketing moments a day. They know what people are saying, when they are saying it, who they are talking to, and where they are. And they could deliver marketing messages deeply integrated into the user experiences.&lt;/p&gt;
&lt;p&gt;Are the apps doing this now? No. But they could be.&lt;/p&gt;
&lt;p&gt;We’ll figure out how to make the ads. We always do.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Two last thoughts to sum it up: from a marketer perspective, would I test these messaging apps today? Only for certain brands in very specific ways. As an investor, would I invest in a mobile messaging app? No, but I would invest in the tech that could bind them together.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Naples, FL</title>
    <link href="https://taylordavidson.com/2013/naples/"/>
    <updated>2013-11-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/naples/</id>
    <content type="html">&lt;p&gt;Everywhere I went in Naples, I heard about the Ft. Myers airport. At the bar, at the hotel, in a cab.&lt;/p&gt;
&lt;p&gt;“It’s nothing now. They’re spending a &lt;a href=&quot;http://en.wikipedia.org/wiki/Southwest_Florida_International_Airport&quot;&gt;billion dollars&lt;/a&gt; expanding the airport, building a new runway, shopping, an office park. In a couple years it will handle twice as much traffic.”&lt;/p&gt;
&lt;p&gt;Since I first heard this in a taxi coming from the airport, which felt empty on this Saturday morning, it kind of surprised me that it needed to be expanded, not to mention double it.&lt;/p&gt;
&lt;p&gt;But the universities were more surprising than the airport. Florida Gulf Coast University, founded in just 1991, has over 15,000 students and plans to double in size. If you feel like you’ve vaguely heard about the school before, it might be because of their &lt;a href=&quot;http://bleacherreport.com/articles/1586743-florida-gulf-coast-sweet-16-loss-doesnt-tarnish-magical-tournament-run&quot;&gt;NCAA men’s basketball run&lt;/a&gt; a couple years ago. Located in Estero, FL, just outside Naples, it is building satellite campuses and has plans to challenge the major Florida universities academically and athletically.&lt;/p&gt;
&lt;p&gt;More wild to me is &lt;a href=&quot;http://en.wikipedia.org/wiki/Ave_Maria_University&quot;&gt;Ave Maria University&lt;/a&gt;, which according to a second local cab driver sits in the middle of nowhere outside the Everglades, was founded in just 2003, and is part of the planned community of, fittingly, &lt;a href=&quot;http://en.wikipedia.org/wiki/Ave_Maria,_Florida&quot;&gt;Ave Maria, FL&lt;/a&gt;. Ave Maria (the town and the university) is being built largely by Tom Monaghan, the billionare owner of Domino’s Pizza. The university was originally in Michigan, but conflicts over zoning laws helped drive him to Florida and open land. The small, Catholic, private university has encountered some &lt;a href=&quot;http://www.speroforum.com/a/37095/The-continuing-Chronicle-of-Ave-Maria-Florida&quot;&gt;controversy&lt;/a&gt;, most notably created by Monaghan himself, but the it still has big plans to grow. Right now, the planned community around the university &lt;a href=&quot;http://www.dailymail.co.uk/news/article-2370041/Welcome-promised-land--Florida-Inside-Ave-Maria-Catholic-college-town-built-Dominos-Pizza-millionaire-founder.html&quot;&gt;still feels empty and sparsely populated&lt;/a&gt;, built for people that have yet to come.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Where is all the growth coming from? Naples is a town of about 20,000, and has actually decreased in population over the past five years. Even the Naples - Marco Island MSA is only about 320,000 people, a far cry from the much larger cities in Florida.&lt;/p&gt;
&lt;p&gt;And yet Naples is rich. Naples boasts the &lt;a href=&quot;http://en.wikipedia.org/wiki/Naples,_Florida&quot;&gt;6th highest per capita income in America, and the second highest proportion of millionaires per capita in the US&lt;/a&gt;. According to the taxi drivers I talked to, Naples appears to be full of second (and first) homes owned by CEOs and senior executives of public companies who keep Naples as their primary residence.&lt;/p&gt;
&lt;p&gt;But that’s an affluence that comes from outside Naples, not from it. While some companies are moving to the area (Hertz announced in 2013 that they are moving their corporate headquarters to Estero from New Jersey), I don’t know where the growth is coming from.&lt;/p&gt;
&lt;p&gt;Perhaps if I had had one more taxi ride I would have been able to figure it out.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Pittsburgh, PA</title>
    <link href="https://taylordavidson.com/2013/pittsburgh/"/>
    <updated>2013-11-26T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/pittsburgh/</id>
    <content type="html">&lt;p&gt;One of the most amazing things about Pittsburgh is the variety of forests, woods, parks, gorges, and seemingly forgotten natural places it has scattered throughout the city. You’re never far from taking a walk, run, or ride in nature in the city.&lt;/p&gt;
&lt;p&gt;While the Parkscore rankings omit Pittsburgh from the &lt;a href=&quot;http://parkscore.tpl.org/rankings_advanced.php&quot;&gt;top 50 cities for parks in the US&lt;/a&gt;, I’d argue that’s a major omission. The city’s unique topography and history has created a number of ways for people to enjoy nature in the city. &lt;a href=&quot;http://www.visitpittsburgh.com/essentials/outdoors/parks/&quot;&gt;Five city parks and over 2,000 acres of park land&lt;/a&gt; are withing walking and driving distance for anyone, and a number of county and state parks add to the possibilities. I’m biased because I have a &lt;a href=&quot;http://sloaneandtaylor.com/pittsburgh&quot;&gt;special connection to Pittsburgh&lt;/a&gt;, but it’s definitely one of my favorite things about the city.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Hidden Valley, PA</title>
    <link href="https://taylordavidson.com/2013/hidden-valley/"/>
    <updated>2013-11-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/hidden-valley/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/hiddenvalley_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>13 from 2013</title>
    <link href="https://taylordavidson.com/2013/13/"/>
    <updated>2013-12-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2013/13/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;Looking back at 2013, and inspired by &lt;a href=&quot;http://www.marklobo.com.au/news/2013/12/13/thirteen-from-thirteen/&quot;&gt;Mark Lobo&lt;/a&gt;, here’s thirteen photos that summarize my year.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Above is a moment from &lt;a href=&quot;http://www.unsilentnight.com/&quot;&gt;Unsilent Night&lt;/a&gt;, which I first experienced &lt;a href=&quot;https://taylordavidson.com/2011/unsilent-night&quot;&gt;in 2011&lt;/a&gt;. One of my favorite photos of the year, it’s also an example of taking advantage of the moment, getting out the door, and getting the shot, even in the most uncomfortable situations.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/locks.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In Paris we found the love locks on Pont des Arts, initialed and locked to the bridge as romantic gestures for largely tourist couples. But we found them in numerous places around the world, in Italy, Germany, New York, and even Pittsburgh.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/dachau.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In January we went to &lt;a href=&quot;https://taylordavidson.com/2013/dld&quot;&gt;DLD&lt;/a&gt; in Munich, and also took a morning to visit &lt;a href=&quot;http://www.kz-gedenkstaette-dachau.de/&quot;&gt;Dachau Concentration Camp&lt;/a&gt; on a bleak, cold winter day. A sad, moving experience.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://medium.com/photography-past-present-future/3518ca94426e&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/icp.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;My renewed focus on photography in 2013 manifested itself in a couple ways, from &lt;a href=&quot;https://taylordavidson.com/2013/cgi&quot;&gt;shooting CGI&lt;/a&gt; and other events, to shooting a year-long series that I’ll release early next year, to going to more museum exhibits, to writing a couple meaningful pieces about the past and future of photography in &lt;a href=&quot;https://medium.com/photography-past-present-future/3518ca94426e&quot;&gt;The Filter Future&lt;/a&gt;, &lt;a href=&quot;https://medium.com/photography-past-present-future/134632b6e085&quot;&gt;From Photogram to Instagram&lt;/a&gt;, and to creating the &lt;a href=&quot;https://taylordavidson.com/photo-industry&quot;&gt;Photography Industry Landscape&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://kbsp.vc/book.html&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/book.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Early in 2013 I co-curated a book called &lt;a href=&quot;http://kbsp.vc/book.html&quot;&gt;Creative Entrepreneurship&lt;/a&gt; that we self-published through kbs+ Ventures. While I still don’t consider myself an author, the book was a significant part of my year and led to a variety of opportunities and experiences. Downloaded by nearly 10,000 people, hearing people’s stories about reading the book, seeing others read it at coffee shops and subways, and giving it to friends were tremendously fulfilling to me.&lt;/p&gt;
&lt;p&gt;On the subject of career, this year we also &lt;a href=&quot;http://kbsp.vc/&quot;&gt;invested in five companies&lt;/a&gt;, were &lt;a href=&quot;http://adage.com/article/agency-news/retain-talent-teach-leave-kbs/241121/&quot;&gt;featured in AdAge for our Ventures Fellows education program&lt;/a&gt;, and created the &lt;a href=&quot;http://blog.taylordavidson.com/post/60864847561/intent-marketing-landscape&quot;&gt;Intent Marketing Landscape&lt;/a&gt;. In addition, I published the &lt;a href=&quot;https://taylordavidson.com/2013/feedback&quot;&gt;results of a feedback survey of entrepreneurs&lt;/a&gt;, something that I’m proud of for many reasons. I take a lot of meetings and take it very seriously, attempting to make sure I make good use of my time and the people I meet. In 2014, I’m going to continue to do the surveys, and will update the survey results periodically throughout the year.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2013/hudson&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/poetswalk.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Throughout the spring, summer and fall we spent numerous weekends exploring the Hudson Valley, &lt;a href=&quot;https://taylordavidson.com/2013/escaping&quot;&gt;the Catskills&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2013/burlington&quot;&gt;Vermont&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2013/tanglewood&quot;&gt;Massachusetts&lt;/a&gt;, and more, hiking, cycling, B&amp;amp;Bing, and hopping from new town to new hike and beyond.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/private.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Another thing we discovered this summer was the beaches outside NYC, and took the train to Long Beach and Robert Moses to find surprisingly good beach experiences. It’s amazing what you can find in and around New York when you walk out the door with the spirit of adventure.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/cycle.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In 2013 I did my first 50 mile cycle ride, and did my first real distance rides through Vermont, NJ and NY. I also cycled around Manhattan, an interesting and varied 32 mile ride. Next year’s goal is a 100 miler.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2013/rome&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/rome_people_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In August we took off for our &lt;a href=&quot;https://taylordavidson.com/2013/rome&quot;&gt;Italy Moon&lt;/a&gt;, and drove, read, ate, relaxed, walked, photographed, and people-watched across Italy, my first real trip through the country.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/sml.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;This year, I think I finally came to recognize my style. A portfolio review from a year ago &lt;a href=&quot;https://medium.com/lessons-learned/b7c33546d97c&quot;&gt;had a profound impact&lt;/a&gt; on how I thought about shooting, and this year, I feel I finally came to apply it. Peace amid chaos, quiet moments, using people as props to the image rather than the subject matter, order, and yet a little disruption. Looking throughout my photos from the year, my most appealing images (and most of the ones here) demonstrate some consistency around that style.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/whale.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;One of the most interesting days this year came from a trip to the Channel Islands, a place most people don’t know exist, the only national park only accessible by boat, to a place that has its own ecosystem due to its isolation from the mainland. And visiting it on a day that was questionable &lt;a href=&quot;http://www.flickr.com/photos/photo_td/10087018576/&quot;&gt;if we’d even be allowed on the island&lt;/a&gt; made it an even more unique experience.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2013/nola&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/bigfunfqf.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Although I only went to New Orleans twice this year, it was in my mind throughout the year. The spirit of adventure and possibility and uniqueness of New Orleans is something that we carry with us wherever we are, whatever we’re doing. Ever since we created &lt;a href=&quot;http://nolalicious.com/&quot;&gt;NOLAlicious&lt;/a&gt;, friends have always asked us what to do when they visit New Orleans, and this year, I consolidated and updated &lt;a href=&quot;https://taylordavidson.com/2013/nola&quot;&gt;my recommendations for New Orleans&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157637619960883/&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2013/puppy.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;And of course, amid &lt;a href=&quot;http://blog.taylordavidson.com/post/67057521034/flutter&quot;&gt;the loss of my best friend&lt;/a&gt;, we also adopted &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157637619960883/&quot;&gt;a puppy&lt;/a&gt;, who has brought us such tremendous joy. Here’s to helping show her a new world in 2014.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2013</title>
    <link href="https://taylordavidson.com/2014/my-cities/"/>
    <updated>2014-01-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/my-cities/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2013/my-cities&quot;&gt;meme&lt;/a&gt;, below are my cities in 2013.  As always, only cities where I spent a night count, the * means I visited multiple times on non-consecutive days, and the # in parentheses are the number of visits.&lt;/p&gt;
&lt;p&gt;2013&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/paris&quot;&gt;Paris, France&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/manhattan&quot;&gt;New York, NY&lt;/a&gt; (24)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/dld&quot;&gt;Munich, Germany&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/berlin&quot;&gt;Berlin, Germany&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/st-augustine&quot;&gt;St. Augustine, FL&lt;/a&gt; (2)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/austin&quot;&gt;Austin, TX&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/montauk&quot;&gt;Montauk, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/nola&quot;&gt;New Orleans, LA&lt;/a&gt; (2)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/richmond&quot;&gt;Richmond, VA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/sf&quot;&gt;San Francisco, CA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/providence&quot;&gt;Providence, RI&lt;/a&gt; (2)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.flickr.com/photos/photo_td/8883167528/&quot;&gt;Luray, VA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/hudson&quot;&gt;Bearsville, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/hamptons&quot;&gt;Sag Harbor, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/eagle-bridge&quot;&gt;Eagle Bridge, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/burlington&quot;&gt;Burlington, VT&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/tanglewood&quot;&gt;South Lee, MA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/escaping&quot;&gt;Rhinebeck, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/rome&quot;&gt;Rome, Italy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/tuscany&quot;&gt;Gaiole In Chianti, Italy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157635298235336/&quot;&gt;Florence, Italy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157635330923119/&quot;&gt;Santa Margerita Ligure, Italy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/venice&quot;&gt;Venice, Italy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/la&quot;&gt;Los Angeles, CA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.flickr.com/photos/photo_td/10086562525/&quot;&gt;Santa Monica, CA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.flickr.com/photos/photo_td/10087031006/&quot;&gt;Topanga Canyon, CA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/pittsburgh&quot;&gt;Pittsburgh, PA&lt;/a&gt; (5)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/new-paltz&quot;&gt;New Paltz, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/naples&quot;&gt;Naples, FL&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/hidden-valley&quot;&gt;Hidden Valley, PA&lt;/a&gt; (3)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;30 cities, 109 nights spent outside home (30% of the time). Not bad :)&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Also, &lt;a href=&quot;http://www.flickr.com/photos/photo_td/sets/72157632773954865/&quot;&gt;where we slept in 2013&lt;/a&gt;, and &lt;a href=&quot;https://taylordavidson.com/2013/13&quot;&gt;13 photos to summarize 2013&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>CES</title>
    <link href="https://taylordavidson.com/2014/ces/"/>
    <updated>2014-01-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/ces/</id>
    <content type="html">&lt;p&gt;People, upon hearing I was going to CES:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“You’re going to CES! That’s amazing, I’d love to see all the new tech and gadgets.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;But the fact is, while I love new ideas and new products, I’m not a “gadget” person, as the accumulation of gadgets goes against my minimalistic tendencies. I’m open to hearing about and testing new ideas, but pretty harsh on adopting them for my own, regular, personal use.&lt;/p&gt;
&lt;p&gt;With that in mind, I contributed my thoughts about what I saw at CES to AdAge, below.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;##What product did you see that you want to buy right now?&lt;/p&gt;
&lt;p&gt;Wearables and drones got a lot of attention from the CES press, but I’d personally buy one of the smart home security devices, like Canary or Dropcam. As appealing as the hardware is, I’d buy them because of the software and how easy their software apps can be used by mobile devices to control and interact with their hardware. With the Belkin WeMo line of interconnected devices (sporting APIs, IFTTT support and more), and combined with smart home platforms SmartThings and Revolv, we’re seeing the smart home start to become a reality, and it’s because mobile, apps and APIs are creating valuable use cases at last.&lt;/p&gt;
&lt;p&gt;##What was the most useless product you saw?&lt;/p&gt;
&lt;p&gt;The most popular products were probably iPhone cases and battery pack accessories, but the least useful product to me was LG’s line of smart appliances. The ideas are interesting, but the lack of interoperability with the broader Internet is limiting. Do we really want to text with our washer or manually track food with our fridge? The ideas and products are not new, but the real value has been slow to develop. If developers could build apps that interoperate with the smart devices, that’s when we could start to see smarter software unlock the potential of smart hardware.&lt;/p&gt;
&lt;p&gt;##What technology did you see that will have a serious impact on your business?&lt;/p&gt;
&lt;p&gt;From an marketing technology perspective, the explosion of wearable technology and smart hardware that leverages Bluetooth LTE is going to create massive opportunities for brands and marketers. Put a device in everyone’s pocket and purse and on everyone’s wrists and heads that can connect to omnipresent physical devices in stores, restaurants, hotels, cars and more, and the opportunity is too large for brands to ignore. While the debate about privacy will dominate initially, as brands create valuable use cases that allow people to have control over how their data is used, people will begin to focus on value and control instead of just privacy. And from a venture perspective, there will be many new startups created and funded to build these solutions for brands.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ces.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ces_sony.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ces_panasonic.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ces_canon.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How &quot;native advertising&quot; will shift from the buzzy savior of advertising to the new normal</title>
    <link href="https://taylordavidson.com/2014/native-normal/"/>
    <updated>2014-01-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/native-normal/</id>
    <content type="html">&lt;p&gt;The rise of a thing that advertisers called “native advertising” in 2013 is on pace to quickly become a normal form of advertising. It’s a safe bet that any web property of scale, whether social publisher (Facebook, Twitter, Reddit, Pinterest, Tumblr, etc., even &lt;a href=&quot;http://techcrunch.com/2014/01/11/delicious-api-advertising/&quot;&gt;Delicious&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;OTT messaging providers&lt;/a&gt; (Instagram, Snapchat, WeChat et. al.), social service provider (Outbrain, Taboola, Livefyre, Disqus, et. al.), native ad network (Yieldmo, Nativo, AdsNative, TripleLift, etc.), or non-UGC publisher (NY Times, Forbes, Buzzfeed, Quartz, The Atlantic, etc.) will make heavy moves to expand their “native” ad products this year.&lt;/p&gt;
&lt;p&gt;In the short-term, the most difficult thing might simply be sorting through the various product announcements and comparing the offerings to understand what’s truly going on. The NY Times’ redesign this year to fit in their “organic” ad strategy was one of the first salvos, but it will hardly be the last. But while the native ad product announcements will get the buzz this year, at some point it’s reasonable to expect a different kind of battle as new companies build the infrastructure built to manage serving, buying, and “native rationalizing” of native ads across these various platforms. For many advertisers, extensive customization across publishers and a lack of scale is hindering adoption, but it’s reasonable to expect a couple responses this year, a) publishers acting more like agencies and building (Gawker, Buzzfeed) or buying (Vice) content units that compete against agencies and b) new companies building the new plumbing to route, optimize, and automatically customize native ads across publishers. While the &lt;a href=&quot;http://www.clickz.com/clickz/news/2322115/how-much-does-transparency-matter-in-native-advertising&quot;&gt;IAB is working to define standards&lt;/a&gt; in native advertising, I’m more interested in seeing how the new optimizers break down an ad into it’s atomic units and then rationalize the ad across publishers, potentially creating ways to seamlessly route ads across publisher’s own unique native ad formats. One thing to look out for: once the plumbing gets built, it could &lt;a href=&quot;https://taylordavidson.com/2012/native&quot;&gt;go programmatic faster than anyone expects&lt;/a&gt;. And that’s when native becomes the new normal, as audience and &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;intent data&lt;/a&gt; becomes combined with optimizing the atomic units of an ad across multiple unique formats across the web. &lt;em&gt;Programmatic content + programmatic buying, FTW.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The big questions in my mind: will the infrastructure built for these type of ads look more like the traditional display web or social? Or are the social platforms condensing the value in the adstack ecosystem inside their platforms? Will we see the same opportunities for intermediaries in social and native as we did for banner display? And will a non-social platform social login (perhaps powered by an innovative publisher or social service provider) help traditional display publishers capture the user profile data necessary to compete against social platforms?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Related, &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;If you want to figure out the future of adtech, look to where consumer technology is going.&lt;/a&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>DLD 2014</title>
    <link href="https://taylordavidson.com/2014/dld14/"/>
    <updated>2014-01-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/dld14/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://dld-conference.com/DLD14&quot;&gt;DLD&lt;/a&gt;, a global conference about digital innovation, science and culture, brought together over 150 speakers and 1000 attendees to their 10th annual event. DLD is a kind of &lt;a href=&quot;http://www.bloomberg.com/news/2014-01-21/before-davos-the-global-digerati-head-to-munich-for-dld.html&quot;&gt;“pre-Davos”&lt;/a&gt;, an interesting mix of executives and leaders from technology companies in Europe, Israel and the US.&lt;/p&gt;
&lt;p&gt;Last year the big conversation &lt;a href=&quot;https://taylordavidson.com/2013/dld&quot;&gt;I picked up on was about data&lt;/a&gt;, and this year, it was similar, but the conversation was more evolved. The theme for DLD 14 was &lt;a href=&quot;http://www.hubert-burda-media.com/newsroom/press-releases/-dld-2014-content-and-context_aid_72506.html&quot;&gt;“content and context”&lt;/a&gt;, and brought together conversations about the platforms creating data (mobile, social, sensors, hardware), the technologies to structure and understand data (artificial intelligence, machine learning), and the products that structure content into context.&lt;/p&gt;
&lt;p&gt;Befitting a European conference, the tenor around data and privacy is a bit different than the US. The EU has an explicit &lt;a href=&quot;http://www.cookielaw.org/&quot;&gt;cookie law&lt;/a&gt; that requires visitors to a European website to be prominently notified of the site’s cookie policy and how their data is used, which coupled with the surveillance programs of some EU countries, creates a bit more public awareness and (I think) a bit more nuanced debate about privacy.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/dld_albert.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;It’s not a simple debate. &lt;a href=&quot;https://taylordavidson.com/2009/privacy-is-a-cultural-context-not-an-immutable-law&quot;&gt;Privacy is a cultural context&lt;/a&gt; that changes over time. As Albert Wenger &lt;a href=&quot;http://dld-conference.com/videos/UlQU2wF8zb0&quot;&gt;pointed out in his talk&lt;/a&gt;, the exact parts of data about us that we feel need to be private changes over time and contexts. Privacy is a modern concept (late 1800s according to Albert), and in my opinion it’s under a new stress at the moment created by the rise of platforms that allow anyone to create data, and give many the ability to track all the data being created. Benefit, and cost. But can individuals make consistent and rational cost-benefit analyses about how every bit of their data is used? Can data be anonymized and still carry enough personal characteristics to make it valuable? (Albert argues no, and &lt;a href=&quot;http://arstechnica.com/tech-policy/2009/09/your-secrets-live-online-in-databases-of-ruin/&quot;&gt;others agree&lt;/a&gt;.) Can businesses and governments be trusted to handle massive amounts of personal data given their own business models and self interests?&lt;/p&gt;
&lt;p&gt;Unlikely. We’re still in the discovery age of data. We’re still creating new ways for data to be created and shared. We’re building new technologies to structure, understand and leverage data everyday. And in the process, we’re creating new contexts for society, culture, business and government to debate. There is no one “right” answer today or tomorrow. In the absence of an immutable right answer, the important thing is to be an engaged, active participant in the debate, because the issue of data, privacy, and control is going to be a driver of progress in the information age.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/dld_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;A couple other talks I enjoyed: Arianna Huffington and Paulo Coelho &lt;a href=&quot;http://dld-conference.com/videos/2ttHsOjTLGw&quot;&gt;talking about mindfulness&lt;/a&gt;, Jan Koum giving a rare &lt;a href=&quot;http://dld-conference.com/videos/WgAtBTpm6Xk&quot;&gt;fireside chat about WhatsApp&lt;/a&gt;, a fireside chat &lt;a href=&quot;http://dld-conference.com/videos/5k47ebeshx0&quot;&gt;about the Internet of Things&lt;/a&gt;, and Eli Pariser &lt;a href=&quot;http://dld-conference.com/events/a-new-way-to-meaningful-content&quot;&gt;talking about Upworthy&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Watch more &lt;a href=&quot;http://dld-conference.com/DLD14/videos&quot;&gt;videos from DLD here&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Reykjavik, Iceland</title>
    <link href="https://taylordavidson.com/2014/iceland/"/>
    <updated>2014-01-25T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/iceland/</id>
    <content type="html">&lt;p&gt;For years, I’ve wanted to relax in the Blue Lagoon in Iceland, drop my body into the warm, blue, mineral-rich waters and gaze into the mist that joins the warm water and the cold air. I imagined bobbing my head in the water and mist languidly, bouncing from steam room to water, from hot spots to cold spots, from blue water to grey sky.&lt;/p&gt;
&lt;p&gt;I also imagined driving deep into the wilderness to see massive glaciers, waterfalls, and towering black volcanic peaks. I imagined crossing gorges over raging rivers, driving from small town to small town in the corners of the country. I imagined standing in the dark cold watching the dancing green lights in the sky.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://hi.co/moments/nzwtmtvn&quot;&gt;All castles in the sky&lt;/a&gt;, surely. But it’s something I’ve always wanted to do. And a life well lived is about exploring castles in the sky, no matter what happens. Sometimes things simply have to be seen for ourselves.&lt;/p&gt;
&lt;p&gt;So when I had the opportunity to explore Iceland for myself (with &lt;a href=&quot;http://www.thecausemopolitan.com/&quot;&gt;ever-observant&lt;/a&gt;, of course), I came with high anticipations but no expectations.&lt;/p&gt;
&lt;p&gt;Wherever we go, we always bring ourself. Make sure you bring the adventurous part of your soul to Iceland, because there’s plenty of ways and space to indulge your sense for adventure.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Couple reflections and travel pointers to Reykjavik and Iceland:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If you want the scoop on what to see and do in Reykjavik from a local that &lt;em&gt;really&lt;/em&gt; knows what to do, get an &lt;a href=&quot;http://inside.co/places/reykjavik-iceland/guides&quot;&gt;Inside Travel Guide to Reykjavik&lt;/a&gt;. Otherwise, here’s my thoughts. I also made a &lt;a href=&quot;https://foursquare.com/tdavidson/list/iceland&quot;&gt;Foursquare list for Iceland&lt;/a&gt; to make it easy to see some recommendations.&lt;/li&gt;
&lt;li&gt;Don’t convert all the prices to dollars, it might scare you a bit. Yes, everything is a bit more expensive than NYC. Enjoy it nonetheless.&lt;/li&gt;
&lt;li&gt;Where to stay: I liked &lt;a href=&quot;http://www.101hotel.is/&quot;&gt;101 Hotel&lt;/a&gt; and &lt;a href=&quot;http://www.kexhostel.is/&quot;&gt;Kex Hostel&lt;/a&gt;. The 101 Hotel (&lt;a href=&quot;https://www.tablethotels.com/101-Hotel/Reykjavik-Hotels-Iceland/6588&quot;&gt;Tablet Hotel listing&lt;/a&gt;), a contemporary boutique hotel with a sleek, modern design and a warm, social lounge, is located just off Laugavegur, the main shopping, bar and restaurant street in downtown Reykjavik. The Kex Hostel (which has both proper hostel dorm rooms and private single and double rooms), a short walk from the 101 Hotel and just a minute’s walk from Laugavegur, has an incredibly hip vibe and is worth a visit for eating and drinking even if you don’t stay there.&lt;/li&gt;
&lt;li&gt;Blue Lagoon. Yes, it’s a bit expensive and a bit of a tourist trap, but it’s worth the experience. Do it first thing coming from the airport on your way to Reykjavik, or on your way out of Iceland on your way to the airport. Either way, there are many buses and tours (including &lt;a href=&quot;http://www.re.is/&quot;&gt;Reykjavik Excursions&lt;/a&gt;) that can make it easy to visit. We visited prior to our flight out of Iceland, and it was a great way to relax before flying. No matter how you do it, &lt;a href=&quot;http://www.bluelagoon.com/blue-lagoon-spa/prices-and-packages/experience-packages/&quot;&gt;buy your ticket in advance online&lt;/a&gt; and skip the entrance line.&lt;/li&gt;
&lt;li&gt;The Blue Lagoon isn’t the only way to enjoy an outdoor heated pool. There are a number of them around town that are easy to visit and far cheaper than the Blue Lagoon. They’re regular, normal places for locals to go, but some intrepid tourists go there, and it’s pretty easy to figure out what to do. &lt;a href=&quot;http://visitreykjavik.is/laugardalslaug&quot;&gt;Laugardalslaug&lt;/a&gt; has the most extensive facilities, and locals say it’s great, and I enjoyed it. Just a couple mile walk or a quick city bus ride away. Although we didn’t visit it, &lt;a href=&quot;http://visitreykjavik.is/nautholsvik-geothermal-beach&quot;&gt;Nautholsvik Geothermal Beach&lt;/a&gt; sounds pretty cool, and there are &lt;a href=&quot;http://visitreykjavik.is/swimming-reykjavik-0&quot;&gt;many other heated pools in Reykjavik&lt;/a&gt; to enjoy.&lt;/li&gt;
&lt;li&gt;For the best view of the city, go to &lt;a href=&quot;http://www.hallgrimskirkja.is/&quot;&gt;Hallgrímskirkja&lt;/a&gt; and go up the tower. Beautiful view of the city, waterfront, and the mountains.&lt;/li&gt;
&lt;li&gt;The tourist system is well evolved, and it’s easy to figure out how to see what you want to see. There’s a range of opportunities from group bus tours to private tours, from package tours that all the companies run to completely custom tours. If you want it, you can probably do it. As long as you can enjoy the weather. We used &lt;a href=&quot;https://www.re.is/&quot;&gt;Reykjavik Excursions&lt;/a&gt; for a &lt;a href=&quot;https://www.re.is/day-tours/the-golden-circle&quot;&gt;Golden Circle Tour&lt;/a&gt; of Gullfoss waterfall, Geysir geothermal area, and Thingvellir National Park, and it was an easy way to get an “intro to Iceland nature” tour. I’d go for the full day tour instead of the half-day tour, but that’s me.&lt;/li&gt;
&lt;li&gt;Northern Lights. It’s a magical experience that’s more of an adventure to find and see than you think. We took a private guide who took us into the mountains outside Reykjavik for our own chase of the lights, and it was a great experience. Check out &lt;a href=&quot;http://www.tourguide.is/&quot;&gt;his website&lt;/a&gt; and &lt;a href=&quot;https://www.facebook.com/borkur.hrolfsson&quot;&gt;Facebook page&lt;/a&gt;. Try to book a night to see the Lights as early in your Iceland trip as possible, because the weather and clouds sometimes get in the way and make it impossible to see the Lights some nights.&lt;/li&gt;
&lt;li&gt;We didn’t do too many museums, but the National Museum of Iceland sounded pretty cool for an intro to Icelandic history tour.&lt;/li&gt;
&lt;li&gt;We didn’t get to do it, but I’d love to take the ferry to the &lt;a href=&quot;http://videy.com/en/&quot;&gt;island of Videy&lt;/a&gt; for some hiking and to see the Imagine Peace Tower.&lt;/li&gt;
&lt;li&gt;For eating and drinking, couple suggestions: lobster soup at &lt;a href=&quot;https://foursquare.com/v/s%C3%A6greifinn/4cbedd97020d468852cd5e38&quot;&gt;Sægreifinn&lt;/a&gt;, &lt;a href=&quot;https://foursquare.com/v/kolabrautin-restaurant/4dc3c0b93151079ccfccd041&quot;&gt;Kolabrautin Restaurant&lt;/a&gt; for a nice meal and a great view from Harpa, Laundromat Cafe for a good meal with great ambiance, &lt;a href=&quot;https://foursquare.com/tiudropar&quot;&gt;Tie Droopar&lt;/a&gt; for coffee and cakes, &lt;a href=&quot;https://foursquare.com/v/bergsson-math%C3%BAs/4fddfaa7e4b05c4e3b9568c2&quot;&gt;Bergsson&lt;/a&gt; for breakfast, and &lt;a href=&quot;https://foursquare.com/v/reykjav%C3%ADk-roasters/4b0e7b9bf964a520e05723e3&quot;&gt;Reykjavik Roasters&lt;/a&gt; for a great coffee shop.&lt;/li&gt;
&lt;li&gt;I enjoyed visiting in the winter. It was warmer than NYC, and even if the sun is only up for 4 hours a day, it was a great experience.&lt;/li&gt;
&lt;li&gt;Wifi is everywhere. Leave your phone on airplane mode and leave wifi turned on, and your phone will pick up location for most photos you take. The &lt;a href=&quot;http://mapswith.me/en/home&quot;&gt;MapsWithMe&lt;/a&gt; app is a great way to store detailed maps offline on your phone. And with the Skype app on your phone, you can make calls (international and domestic) pretty easily very inexpensively over wifi.&lt;/li&gt;
&lt;li&gt;The weather is part of the fun. Enjoy it, no matter what it is, because that’s part of the fun of exploring Iceland.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_harpa.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_ducks.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_house.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_greenhouse.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_gulfoss_close.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_gullfoss.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_ice.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_geysir.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_park.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_selfie.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_green.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_blue.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_blue_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Kyle Dean Reinford</title>
    <link href="https://taylordavidson.com/interviews/kdr/"/>
    <updated>2014-02-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/interviews/kdr/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://kyledeanreinford.com/&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/kdr.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;br&gt;
Kyle Dean Reinford Credit: Timothy Cochrane&lt;/p&gt;
&lt;p&gt;##What do you do?&lt;/p&gt;
&lt;p&gt;I’m a full time photographer working mainly in the music industry. I do portraits, documentary and live music photography, working with different labels, magazines, and directly with bands. I try to do a lot of work with smaller bands that I really believe in.&lt;/p&gt;
&lt;p&gt;##What is the influence of digital technology on your photography?&lt;/p&gt;
&lt;p&gt;Digital technology is what brought me in to the photo industry. I would not be here if I had to take classes and learn on film. I started in photography by trial and error and I wouldn’t have had the budget to do that if I had to pay for processing and film. And in the same way it helped me get started, it’s helping a lot of others - and that makes things competitive, which is sometimes good but also stressful. Another influence digital has had is that now people expect photos for less money, since it’s “free” to take photos without film. Never mind the startup/maintenance costs and my skills and time.&lt;/p&gt;
&lt;p&gt;##“Everyone is a photographer”. Agree or disagree, and why.&lt;/p&gt;
&lt;p&gt;Somewhat agree? I won’t argue that it’s exciting to see everyone’s view of the world - and there are some incredible photos being taken and shared by people I didn’t know had an ounce of creativity in them. But I’d say everyone’s a photography in the same way that everyone is a singer - we all sing in the shower or do karaoke, but I’m not going to trust just anyone to sing at my wedding.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://kyledeanreinford.com/&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/kdr_sharon_jones.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;##What is your favorite photo app, and why?&lt;/p&gt;
&lt;p&gt;I love VSCO. I use it both mobiley and on my computer. I love having the options of filters (based off of old film) but also total control on some really nitpicky details. They make it really easy and beautiful to edit my photos the way I want them to look.&lt;/p&gt;
&lt;p&gt;One thing about the future of tech/photography: Tech is making things dangerous for photographers. As cameras and phones get better and better, I sometimes wonder if the job of photographer will even be a thing in 5 or 10 years. What I have to tell myself (and I believe this to be true) is that while it’s getting easier and easier to take a great photo, technology will never give somebody the eyes that I have - that’s what makes me marketable, not the gear that I use.&lt;/p&gt;
&lt;p&gt;##What does “editing” photographs mean to you?&lt;/p&gt;
&lt;p&gt;This is an interesting question to me, because honestly so much of the marketing that we see every day is not, well, real photography. I mean it is, but not really to me - editing photos for me is touching them up a bit, making sure the colors and the crop look good, etc., but a lot of what I see on billboards and in ads are “better than life” graphics + photography. I don’t want to do that - at least not at this point in my life. I want to take photos of real things in an interesting way, not take a photo of 5 different components and create a completely new image incorporating all of them with a bunch of graphic design. I know there’s value in that, but it’s not the way I see the world.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Follow Kyle Dean Reinford at &lt;a href=&quot;http://twitter.com/kdr&quot;&gt;@kdr&lt;/a&gt; and view his live music, portrait and documentary photography at &lt;a href=&quot;http://kyledeanreinford.com/&quot;&gt;kyledeanreinford.com&lt;/a&gt;. He also has a great &lt;a href=&quot;http://us2.campaign-archive1.com/?u=3a0563b7ac925fb72c49f98c8&amp;amp;id=3ca3e90ce9&amp;amp;e=98b14c278c&quot;&gt;weekly newsletter about new music&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Stephen Mayes</title>
    <link href="https://taylordavidson.com/interviews/stephen-mayes/"/>
    <updated>2014-02-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/interviews/stephen-mayes/</id>
    <content type="html">&lt;p&gt;##What do you do?&lt;/p&gt;
&lt;p&gt;I’m a business manager for photographers and organizations that use photography.  My clients include the &lt;a href=&quot;http://www.timhetheringtontrust.org/&quot;&gt;Tim Hetherington Trust&lt;/a&gt; and a diverse range of media organizations and business startups from feature movie production to technology innovators and advocacy groups, each using photography in different ways.  Previously I have worked as CEO of VII, SVP at Getty Images, Director of the Image archive at Art + Commerce and Secretary to the World Press Photo competition.&lt;/p&gt;
&lt;h2&gt;What is the most interesting technological, cultural, business, or artistic trend in photography that you’re excited about?&lt;/h2&gt;
&lt;p&gt;I’m excited beyond reason (i.e. a little crazy) by the mass adoption of photography as a tool of vernacular communication.  Hundreds of millions of people now embrace photos as easily as language and music, which brings a new role to the photograph. Photography has long been a popular hobby but always as a self-conscious activity that required dedicated equipment and a degree of training; think of all those magazines with tips on “proper” styles and techniques.  Suddenly the Smartphone has liberated photography to be an unselfconscious tool of self-expression and the Internet has opened the gates to easy communication.  1 billion image uploads per day tell me that huge numbers of people are visually literate, as comfortable using images as words.  As with words, much is banal but much is rich in expressive metaphor and information; language allows for infinite levels of communication from basic information through to poetry, philosophy and science, and so it is with photography in 2014. Just as the printing press introduced literacy and freed people from dependence on expert mediators (scribes, priests and librarians) so the Internet-enabled Smartphone is liberating us from professionally controlled and politically managed imagery.  We are entering the age of the photograph.&lt;/p&gt;
&lt;h2&gt;What has been the biggest influence of photography and imaging technology on your business?&lt;/h2&gt;
&lt;p&gt;The move from analog to digital photography has quietly ushered a new medium into existence that we have barely begun to understand.  By 2004 most professional photographers and publishers were satisfied that digital image quality could match and exceed analog, at which point everyone resumed their conventional photographic work with new digital gear.  Of course everyone has adapted their workflows to accommodate more, better and faster production and distribution, and businesses have been built on these new characteristics that basically mimic old business models but in brighter digital structures.  But the digital image is fundamentally different from the analog.  Fred Ritchin of NYU wrote about this in his book “After Photography” in which he describes the digital image as “quantum photography”, a perpetually fluid document, which like Schrodinger’s cat exists in many contradictory forms at any one time and is never fixed.  It’s salutary to consider that the analog image could not exist until it was “fixed” and even though it could be reproduced in multiple contexts it is forever a version of the fixed original.  How different this is from the digital image that’s so completely fluid; everything is perpetually variable starting with the white-balance dial through to the shifting metadata, the infinite possibilities of re-working and modification of content and contextual meaning as images float uncontrolled in the cloud.  That’s only one aspect of the digital revolution that’s happened almost unnoticed; consider also the impact of the Smartphone that’s not a re-formulated camera but an entirely novel tool that is transforming the nature of photography in other unexpected ways.  And there’s more to come.  The digital revolution might seem like old news, but ten years on we’re only just beginning to grasp the implications.&lt;/p&gt;
&lt;h2&gt;What’s the biggest thing you’ve seen change in the industry?&lt;/h2&gt;
&lt;p&gt;For all my wonder and excitement about the possibilities for photography in the 21st Century I can’t ignore the discomfort that change brings.  This is manifest in a single traumatic shift, which is the downward pressure on price.  Day-rates and license fees are in decline wreaking havoc on individuals and businesses that were dependent on a level of standardized pricing.  But it’s important not to confuse price with value, and I see the value of imagery sustaining and even growing in the new order of things.  Oscar Wilde defined a cynic as a person who knows the price of everything and the value of nothing, and we can sidestep the popular cynicism about the market if we re-focus on what’s actually valuable in today’s world. For example, in the old model, the value of an image was often defined by its scarcity: an exclusive shot was more valuable than a generic shot; in today’s world maybe the image has almost no value but instead the photographer is valuable because of their online following, which ironically is driven by sharing images without charge.  This social capital can be leveraged into assignments from clients who want to reach your following, it can be leveraged through crowd-funding, it can be leveraged through sales (of books, for example), it can be leveraged through sponsored or promotional messages, and in other ways yet to be developed.  In other words, a good photographer can have rising value even though the price of their pictures might be in decline.&lt;/p&gt;
&lt;h2&gt;“Everyone is a photographer”. Agree or disagree, and why.&lt;/h2&gt;
&lt;p&gt;Yes, in essence everyone is a photographer.  Even if they don’t actually make images (and most of us do in some form or other) we all understand images in a more sophisticated way and that’s good for everyone.  It’s a mistake to think of this in competitive terms because this extended visual literacy is opening up new expressive opportunities that only increase the opportunities for communication.  The fact that nearly everyone can write (at least in the minority world, meaning the “developed” world) doesn’t devalue the work of journalists, authors, copywriters, technical writers, and all the others who bring specialist value to the application of words. So it is with photography. But the world does not owe us a living and complacency is dangerous.  It’s necessary for us to identify our value and to prove it; success won’t come because we think we’re good, we need to see how people value our work and then prove that we can deliver.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Follow Stephen Mayes at &lt;a href=&quot;http://twitter.com/stephenmayes&quot;&gt;@stephenmayes&lt;/a&gt; and &lt;a href=&quot;http://www.stephenmayes.co/&quot;&gt;stephenmayes.co&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>It&#39;s a fascinating time to be a publisher</title>
    <link href="https://taylordavidson.com/2014/publishers/"/>
    <updated>2014-02-11T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/publishers/</id>
    <content type="html">&lt;p&gt;It’s a fascinating time to be a publisher.&lt;/p&gt;
&lt;p&gt;Social platforms, feed-based consumption behavior and mobile have forced publishers to shift from publishing web pages to &lt;a href=&quot;http://dashes.com/anil/2012/08/stop-publishing-web-pages.html&quot;&gt;publishing streams&lt;/a&gt;. Social platforms have made it easy for anyone to create, share, and comment on content, creating competition as &lt;a href=&quot;http://recode.net/2014/02/07/rise-of-the-platishers/&quot;&gt;platforms and publishers have collided&lt;/a&gt;. Traffic sources have changed drastically, with social referrals currently driving &lt;a href=&quot;https://blog.shareaholic.com/social-media-traffic-trends-01-2014/&quot;&gt;over 23%&lt;/a&gt; of publisher traffic. &lt;a href=&quot;http://blog.newswhip.com/index.php/2014/01/facebook-social-publishers&quot;&gt;Smart publishers&lt;/a&gt; have learned that there’s a game to play in driving traffic from social platforms, and that the game is always changing. Third-party adtech companies, including programmatic ad buying tools, have changed how publishers sell ads, but publishers are still left with a maze of tools and platforms with hard-to-differentiate products. The shift in consumer attention to streams and mobile has forced publishers to rethink how they create, display, and sell their ads, creating a recent buzz around “native advertising”.&lt;/p&gt;
&lt;p&gt;And underlying this is the gigantic metastory about the future of journalism, reporting, and news.&lt;/p&gt;
&lt;p&gt;If you want to see what’s interesting in adtech today, I’d start by looking at publishers.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;A recent quote of mine in Fast Company about &lt;a href=&quot;http://www.fastcolabs.com/3025473/how-facebooks-mobile-ad-network-could-finally-upend-a-backwards-industry&quot;&gt;Facebook’s recent beta test of a mobile ad network&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“There’s a tremendous value to understanding people,” says Taylor Davidson, a director at kbs+ Ventures. “If Facebook is able to provide a logged-in view of a user across devices? Not many people can do that.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Obvious, right? Facebook’s &lt;a href=&quot;http://www.wired.com/business/2014/01/facebook-mobile-ad-test/&quot;&gt;test of a mobile ad network leveraging Facebook data&lt;/a&gt; isn’t a surprise; I submitted the idea of &lt;a href=&quot;https://taylordavidson.com/2011/facebook-adsense&quot;&gt;a Facebook external ad network back in 2011&lt;/a&gt;, and it’s known that Facebook tested one in 2012. And thinking broader, it shouldn’t be a surprise for Facebook to launch a programmatic ad network focused on mobile: we’re going through a massive shift in attention from desktop to mobile, publishers are struggling to monetize mobile inventory, and Facebook has a massive data store of cross-device information from their billions of logged-in users that can provide audience, interest, and behavioral data that beats any cookie for accuracy, relevancy, and timeliness. &lt;em&gt;This all applies to Twitter too, btw.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;All of that should be a boon for publishers. But do you really want your ads served by the same company driving your traffic?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Depending on the data, social referral sites drive &lt;a href=&quot;https://blog.shareaholic.com/social-media-traffic-trends-01-2014/&quot;&gt;approximately 23%&lt;/a&gt; of publisher traffic. While still significantly less than search (&lt;a href=&quot;https://blog.shareaholic.com/search-traffic-social-referrals-12-2013/&quot;&gt;organic search drives approximately 40% of referral traffic&lt;/a&gt;), the share of social referral traffic is growing, and as a far more immature channel than search, there’s a lot more upheaval in how to maximize social referral traffic.&lt;/p&gt;
&lt;p&gt;Take a look at the &lt;a href=&quot;http://blog.newswhip.com/index.php/2014/01/facebook-social-publishers&quot;&gt;top publishers on Facebook&lt;/a&gt; for December 2013 and look at the markedly different tactics by the old (Fox, Yahoo, NBC, CBS, etc.) the recent innovative (Huffington Post, BuzzFeed, etc.), and the brand-new (Upworthy, Viral Nova, Elite Daily, Thought Catalog, Distractify). The brand-new publishers post far less content with far more results on Facebook (likes, comments, shares); for example, Upworthy and Viral Nova posted 220 articles and 105 articles, respectively, in Dec 2013, while Huffington Post posted 16,947 and Fox News posted 44,338 articles. Yet Upworthy and Viral Nova captured significantly more activity on Facebook, coming in 3rd and 6th overall among all publishers, and Fox News came in 10th.&lt;/p&gt;
&lt;p&gt;Are these newcomers the future of journalism? Is this the news we want, or the news we get?&lt;/p&gt;
&lt;p&gt;Upworthy, Viral Nova, Elite Daily and others are playing the Facebook traffic game (and buying Facebook ads) to great results at the moment, but it’s a game that difficult to sustain over time. Facebook is known to change around their product to influence traffic driven to news sites, in particular altering the algorithms behind the news feed. Most recently, they released Paper, a new way for people to experience the feed on mobile, that is also a seemingly Flipboard competitor that has predefined channels for users to select to see, each with their predefined publishers supplying the content. &lt;em&gt;Why does Facebook get to pick what content to highlight? Because we tell them we can, by coming back every day and using their products.&lt;/em&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Moving past the unsustainable traffic game, there’s a lot more interesting activity in publishing. BuzzFeed and Upworthy get a lot of the press, but they’re not the only ones. A new crop of news sites have started recently, typically signaled by a big hire to run the site, including Swisher and Mossberg leaving All Things D to start Re/Code, &lt;a href=&quot;http://www.washingtonpost.com/lifestyle/style/ezra-klein-to-start-new-site-backed-by-vox-media-proprietor-of-sb-nation/2014/01/26/b88602d4-86e7-11e3-833c-33098f9e5267_story.html&quot;&gt;Vox hiring Ezra Klein&lt;/a&gt;, Yahoo’s hiring of David Pogue, Glenn Greenwald leaving The Guardian to start The Intercept, &lt;a href=&quot;http://www.newyorker.com/online/blogs/johncassidy/2014/02/the-new-public-interest-journalism.html&quot;&gt;Bill Keller starting The Marshall Project&lt;/a&gt;, ESPN adding Nate Silver’s still-to-launch standalone site to their support of Bill Simmons’ Grantland, Pierre Omidyar starting First Look Media, to start. Pair that with the new social traffic engines Viral Nova, Elite Daily, Distractify, Thought Catalog, and there’s a lot of new publishers on the web.&lt;/p&gt;
&lt;p&gt;But it’s not just new entrants, there’s also new strategies. Many brands are working to become publishers through a mix of tactics, sometimes focusing on publishing on their own sites, or creating standalone sites, or partnering with publishers to create branded content hubs or special interactive features (The Atlantic, &lt;a href=&quot;http://digiday.com/publishers/the-economist-content-marketing-approach/&quot;&gt;The Economist&lt;/a&gt;, The NY Times, BuzzFeed, Huffington Post, etc.). Agencies are creating content arms to create content for brands, and tech companies like NewsCred are building agency services to help brands create original content, not just distribute it. Gawker, &lt;a href=&quot;http://www.nytimes.com/2013/12/11/business/media/vice-media-buys-a-tech-company-to-experiment-with-content-distribution.html?_r=0&quot;&gt;Vice&lt;/a&gt; and others are all stretching their scope to move upstream from selling inventory to also creating the content strategies and campaigns for brands to run in their inventory.&lt;/p&gt;
&lt;p&gt;And yet, some of the most interesting things in publishing are being done by &lt;a href=&quot;http://recode.net/2014/02/07/rise-of-the-platishers/&quot;&gt;platforms&lt;/a&gt;. Gawker opened up their publishing platform with the launch of &lt;a href=&quot;http://advertising.gawker.com/platform/&quot;&gt;Kinja&lt;/a&gt;, LinkedIn began publishing content from influencers, Quora opened up the ability for anyone to create a blog, Medium has created a blogging platform that feels like a publisher, Skift has deeply invested in capturing and analyzing travel data, and Sulia has continued to grow their platform for subject-matter experts to publish topical content.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;And we haven’t event talked about the recent spate of “anonymous” publishers Whisper, Secret, WUT, and others, or the mobile news apps Circa, Inside, Yahoo’s Summly-powered news digest, and more.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;All of this investment in publishing flies against the news about the prices of ads, however. The rise of programmatic has contributed to the &lt;a href=&quot;http://online.wsj.com/news/articles/SB10001424052702303277704579346683243739554&quot;&gt;pricing on standard display ads decreasing by 30-40% over the past several years, or perhaps 70% over the past five years&lt;/a&gt;. Paired with the shift in our attention to social networks and to mobile devices, it’s apparent to publishers that they need to change their ad products to combat market trends.&lt;/p&gt;
&lt;p&gt;Thus, the rise in the interest in “native advertising,” a hope that creating new ad units and &lt;a href=&quot;https://medium.com/p/3848dae48f78&quot;&gt;flexible content&lt;/a&gt; that are more in line with a user’s experience with the site will make publishers’ ads perform better than banners and other existing units. These “native ads” may be sponsored posts, images, videos, redeployed social media, or content, on domain-specific platforms or across the web, but while native ad units may bolster earnings in the short-term, in the long-run &lt;a href=&quot;https://taylordavidson.com/2014/native-normal&quot;&gt;new ad units won’t save publishers&lt;/a&gt;. Like most industries, that takes a better understanding of their customers so that they can deliver a better product.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Let’s talk about intent. Back in 2011 and 2012 I wrote about how &lt;a href=&quot;https://taylordavidson.com/2011/intent-engines-internet-marketing&quot;&gt;social services are “intent engines”&lt;/a&gt; that capture massive amounts of data about what we want, and about how this intent data was &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;more powerful than social interest data&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;What’s interesting is that I neglected the value of intent created by publishers themselves. Publishers are indeed &lt;a href=&quot;http://yieldbot.com/blog/publishers-sitting-on-a-goldmine&quot;&gt;sitting on a goldmine&lt;/a&gt;, yet have traditionally lacked the tools to capture, structure, and sell the intent created by their users. Past attempts have included user profiles, which have traditionally been of little value to users, or third-party identity services (Facebook Connect, Twitter or Google signin) or social utility plugins (AddThis, ShareThis, Gigya, Livefyre, Disqus) but publishers have struggled to build first-party services that allow them to capture the intent of their users. The third-party adtech ecosystem has &lt;a href=&quot;http://digiday.com/publishers/marc-andreessen-ad-tech-fueled-race-bottom-failed-publishers/&quot;&gt;hollowed out the bottom-line of publishers&lt;/a&gt; by extracting the data about publishers’ users without giving them the tools to understand their users and price their ads effectively.&lt;/p&gt;
&lt;p&gt;That stands in marked difference from the social platforms that have deep social, demographic, geographic, interest, and intent data about their users, captured through their users’ natural usage of the platform. Facebook and Twitter have &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;rich first-party data about their users&lt;/a&gt; that they are able to leverage to create ads that are more relevant to you, your interests, your location, and your intent at that moment in time and place. Native ads aren’t better because they’re native to the experience or don’t look like ads, they’re better because they’re more customized and relevant, and that’s powered by better data about who you are.&lt;/p&gt;
&lt;p&gt;The route to better data for publishers will vary, but it starts with building a better product. Some will work to create better audience and demographic information. Some will start &lt;a href=&quot;http://yieldbot.com/blog/publishers-sitting-on-a-goldmine&quot;&gt;selling intent instead of eyeballs&lt;/a&gt;. Some will work to become more social and build better profiles of their users. Some will look at the ad products by social platforms, games and consumer products to influence their own products. Granted, ads aren’t the only way for publishers to make money, as &lt;a href=&quot;http://digiday.com/publishers/marc-andreessen-ad-tech-fueled-race-bottom-failed-publishers/&quot;&gt;Marc Andreessen point out on Twitter last week&lt;/a&gt;, but it’s the largest and perhaps most under leveraged of the business models for publishers.&lt;/p&gt;
&lt;p&gt;How does programmatic buying fit into this? Programmatic didn’t kill publishers: buying ads at scale using automated processes isn’t a problem, it’s the opportunity. Better contextual and intent data, better optimization, better customization, better performance analytics: publishers have the opportunity to meld together premium, native, private, and programmatic to create an ads product that will combat the race-to-the-bottom ad pricing model.&lt;/p&gt;
&lt;p&gt;As odd as it sounds, &lt;a href=&quot;https://taylordavidson.com/2014/native-normal&quot;&gt;native programmatic will be the new normal&lt;/a&gt;. And that’s something for publishers of all stripes to plan for and take advantage of.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;ul&gt;
&lt;li&gt;Disclosure: &lt;a href=&quot;http://kbsp.vc/&quot;&gt;kbs+ Ventures&lt;/a&gt; is an investor in &lt;a href=&quot;http://yieldbot.com/&quot;&gt;Yieldbot&lt;/a&gt; (linked in this post) and a variety of other adtech companies leveraging data in a variety of ways for marketers and advertisers.&lt;/li&gt;
&lt;li&gt;Related, &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;If you want to figure out the future of adtech, look to where consumer technology is going.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;John Batelle reaches a similar conclusion in far less words, &lt;a href=&quot;http://digiday.com/publishers/sharethis-whats-more-imprtant-native-or-programmatic/&quot;&gt;in Digiday&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Brian DiFeo</title>
    <link href="https://taylordavidson.com/interviews/brian-difeo/"/>
    <updated>2014-02-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/interviews/brian-difeo/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://instagram.com/bridif&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/bridif.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;##What do you do?&lt;/p&gt;
&lt;p&gt;I co-founded the &lt;a href=&quot;http://themobilemedialab.com/&quot;&gt;Mobile Media Lab&lt;/a&gt; in March 2012, the only creative agency dedicated to Instagram advertising. We create custom campaigns with brands then hire from a network of over 300 influential Instagrammers around the world to deliver those campaigns. I sell our services to a variety of clients, manage some projects, and oversee the company’s social media channels.&lt;/p&gt;
&lt;h2&gt;How did you come up with the idea for Mobile Media Lab?&lt;/h2&gt;
&lt;p&gt;I was an early adopter of Instagram and started the Meetup group &lt;a href=&quot;http://instagram.com/instagramnyc&quot;&gt;InstagramNYC&lt;/a&gt; in March 2011. The community grew very quickly and our photowalks and weekly hashtag challenges caught the attention of brands such as Warby Parker. Around the same time, I joined 7 other influential photographers on a trip with PUMA to photograph the Volvo Ocean Race in Abu Dhabi. More brands contacted me about working on marketing campaigns once I returned, so we started The Mobile Media Lab in order to shape the way brands advertised on the platform since we understood it better than anyone else.&lt;/p&gt;
&lt;h2&gt;How do you blend the issues of photographic quality and follower reach when you are working with photographers?&lt;/h2&gt;
&lt;p&gt;Do brands want reach or quality? MML works with Instagrammers who have original, creative images combined with an engaged audience. The brands that understand the platform already know both reach and quality are important, and we’re in a position to educate the brands that don’t value these equally.&lt;/p&gt;
&lt;h2&gt;How many Instagram followers does it take to become a pro?&lt;/h2&gt;
&lt;p&gt;In terms of being “influential” on Instagram, we have a 10,000 follower minimum. We value engagement numbers just as much as follower numbers, so on most campaigns we hire a mix of influencers with audiences from 10,000 up to a million.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/bridif_fountain_girl.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;##What’s the future for photography agents?&lt;/p&gt;
&lt;p&gt;I think there will always be a need for photography agents because some creatives don’t want to get involved with the business side of the work. I’ve found that can be challenging to talk to clients about the value of my work, so agents take that burden from them.&lt;/p&gt;
&lt;p&gt;##What is the most interesting technological, cultural, business, or artistic trend in photography that you’re excited about?&lt;/p&gt;
&lt;p&gt;I’m very interested to see where “influencer” as a marketing tool, or native advertising, is headed. I was one of the first Instagrammers to use my audience for work (Newport Folk Fest 2011, PUMA trip, Fashion Week February 2012), and since have built a company that relies on this trend. I’ve seen the value, and effectiveness, of someone who takes compelling images, grows an audience, then introduces sponsored content that fits well with their feed. This is also happening on blogs and Vine, and will probably translate to the next content-focused social network.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Follow Brian DiFeo at @bridif on &lt;a href=&quot;http://twitter.com/bridif&quot;&gt;Twitter&lt;/a&gt; and &lt;a href=&quot;http://instagram.com/bridif&quot;&gt;Instagram&lt;/a&gt; and &lt;a href=&quot;http://www.briandifeo.com/&quot;&gt;briandifeo.com&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Fundraising for Entrepreneurs</title>
    <link href="https://taylordavidson.com/2014/fundraising/"/>
    <updated>2014-02-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/fundraising/</id>
    <content type="html">&lt;div class=&quot;embed-container&quot; style=&quot;margin-bottom:2.6em;&quot;&gt;
&lt;iframe src=&quot;https://www.slideshare.net/slideshow/embed_code/31554376?rel=0&quot; frameborder=&quot;0&quot; marginwidth=&quot;0&quot; marginheight=&quot;0&quot; scrolling=&quot;no&quot; style=&quot;margin-bottom:15px; max-width: 100%;&quot; allowfullscreen=&quot;&quot;&gt; &lt;/iframe&gt;
&lt;/div&gt;
&lt;p&gt;View on Slideshare, &lt;a href=&quot;https://www.slideshare.net/tdavidson/fundraising-for-entrepreneurs&quot;&gt;Fundraising for Entrepreneurs&lt;/a&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Shannon Fagan</title>
    <link href="https://taylordavidson.com/interviews/shannon-fagan/"/>
    <updated>2014-03-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/interviews/shannon-fagan/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_china_daily.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
Shannon Fagan&lt;/p&gt;
&lt;p&gt;##What do you do?&lt;/p&gt;
&lt;p&gt;After a 10 year career in commercial and stock photography in New York City, I moved my operation to Beijing in 2011 for an initiative to develop content for the growing Chinese economy interests around the world.  The company operation was hand-built from the ground up, employing a small team of producers and assistants.  We created 10,000 images and supplied them to up to 100 individual partnership contracts through a variety of distribution means.  Our mission was to place contemporary aesthetic locally produced imagery within the reach of global advertisers.  It was not easy.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_6.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h2&gt;How did you find your focus?&lt;/h2&gt;
&lt;p&gt;I scanned the marketplace for holes and difficult-to-get-into segments of commercial creative media.  While video/motion work seemed interesting to me in 2010, it was rapidly being entered into by droves of still photographers seeking new revenue streams.  Another option, the niche of a local content specificity, came about after many trips to China since 2006.  China’s unique do-it-yourself and high-barrier-of-entry components (due to visa restrictions, language barriers, and physical distance) allowed me expand my business operational awareness and acumen alongside my already established line of work in stock photography production.  The result was the ability to further niche and self-teach myself the necessary mechanisms of the Chinese business community.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_1.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;##What is the most interesting technological, cultural, business, or artistic trend in photography that you’re excited about?&lt;/p&gt;
&lt;p&gt;The most interesting trend recently is the rapid rise of news coverage by everyday citizens with a cell phone camera.  These off-the-cuff images and videos are now regularly used in professional journalism services and the trend appears to be continuing with no end.  This has given way to a very intriguing shift in global comprehension of what constitutes privacy.  There is a notion emerging that nothing is sacred anymore in terms of “hands-off” access to the sanctuary of personal matters and private space.&lt;/p&gt;
&lt;p&gt;##What tech trend in photography are you looking forward to either a) becoming more prominent or b) fading away or c) holding steady?&lt;/p&gt;
&lt;p&gt;The one that will hold steady is that there is an application interface for every quick-shot image use known and there will continue to be advancement for applications for every function of photography.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;##What does “editing” photographs mean to you?&lt;/p&gt;
&lt;p&gt;Editing is one of the most expensive and tedious parts of the production process, since it can be an educated guess as to which image might sell better than another, and, if for stock purposes, if it might pass stringent technical requirements.  Editing is a management of time against bets to earn back the money spent on productions in stock image making.  There is a fine line between tight edits and loose edits.  Generally, tighter is better these days, and significantly more impressive to the viewer and analyst looking at what we do as an operation.  To say that you have 10,000 single shot images is significantly more valuable than a set of 2500 images with 4 shot variations each.&lt;/p&gt;
&lt;p&gt;##“Everyone is a photographer”. Agree or disagree, and why.&lt;/p&gt;
&lt;p&gt;Everyone is, and should be.  The word “photographer”, which used to denote a professional full-time still image maker, is rapidly changing in meaning as it now defines a full spectrum of primarily part-time participants who supply pictures to a variety of art and commercials usages.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_3.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;##What is your favorite photo app, and why?&lt;/p&gt;
&lt;p&gt;WeChat by TenCent Technologies in China.  It’s perfect for location scouting and has a very user-friendly photo sharing capability within the limitations of China’s slower data network bandwidths.&lt;/p&gt;
&lt;p&gt;##What’s the biggest thing you’ve seen change in the industry?&lt;/p&gt;
&lt;p&gt;Prices for assignments and content licensing have fallen dramatically in the last 5 years. It is an industry that is struggling to endure profitability against expenses for most participants if looked at from a financial perspective.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_4.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;##What’s one thing you’ve been wrong about in the past regarding the photography industry?&lt;/p&gt;
&lt;p&gt;I grossly underestimated the rapidity of shift towards amateurs participating in the photographic industry to supply professional creatives with sustained high volumes of commercial applicable imagery work.  I think we all underestimated the ability and willingness of these individuals to supply such high-end work at a fraction of what hourly rates might have required if to do that work full-time professionally.  This has changed the structure of how we look at pictures and how we regard the service of photography work internationally.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/sf_5.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;##What lesson would you give to someone looking to do what you do?&lt;/p&gt;
&lt;p&gt;I would encourage them to explore fields of high expandable market growth, high barriers of entry, and levels of mentorship through various ranking channels of step-by-step involvement.  There are opportunities to be had in the numerous service industries that supply to photography, such as retouching services, manufacturing services, applications and software, and logistics such as production planning.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Follow Shannon Fagan at &lt;a href=&quot;http://twitter.com/shannonfagan&quot;&gt;@shannonfagan&lt;/a&gt; and &lt;a href=&quot;http://www.shannonfagan.com/&quot;&gt;shannonfagan.com&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The mobile single-purpose app strategy</title>
    <link href="https://taylordavidson.com/2014/apps/"/>
    <updated>2014-03-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/apps/</id>
    <content type="html">&lt;p&gt;Me, talking about &lt;a href=&quot;http://www.crainsnewyork.com/article/20140226/TECHNOLOGY/140229904/whatsapp-deal-exposes-nys-soft-underbelly&quot;&gt;Facebook’s unbundling strategy&lt;/a&gt; in Crain’s:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Mr. Davidson sees acquisition possibilities for New York startups down the road as Facebook looks to further “unbundle” its experience into single-use applications, the way the social-media giant has done with messaging and photography, he said. For instance, Facebook might invest in apps for location services and contact management— areas where New York startups show strength.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;There has been a lot of great analysis of the strategy behind unbundling Facebook’s user experiences, specifically around mobile, into a portfolio of single use applications tied to specific user experiences (see &lt;a href=&quot;http://techcrunch.com/2014/01/29/one-app-at-a-time/&quot;&gt;Techcrunch&lt;/a&gt; and &lt;a href=&quot;http://stratechery.com/2014/social-conglomerate/&quot;&gt;Stratechery&lt;/a&gt; to start). Built and bought, the first examples are easy: Instagram for sharing photographs, Poke for ephemeral photo sharing, Messenger for Facebook Messaging, Paper for content consumption (Facebook social content as well as selected publishers), and of course WhatsApp for mobile OTT messaging and (soon) voice calling. Even if some of the Facebook-built apps have struggled, the strategy is clearer: Facebook is building a &lt;a href=&quot;http://stratechery.com/2014/social-conglomerate/&quot;&gt;conglomerate of social services&lt;/a&gt;, and I see the opportunity for Facebook to continue to build products internally or buy startups across a wide range of areas, including contacts, calendar, location services, groups, events, payments, and more.&lt;/p&gt;
&lt;p&gt;But why unbundle? There’s a couple user interface and experience reasons why single-purpose apps are currently winning on mobile. The touch interface of mobile smartphone operating systems makes it easy to survey multiple applications to select from: easier than opening up a single app to dig through a menu and list of features. Portals haven’t work on mobile: in many ways, the phone itself is the portal.&lt;/p&gt;
&lt;p&gt;Additionally, mobile operating systems unlock a data platform for specialized mobile apps to leverage in a way that isn’t possible on the desktop today. Contacts, calendar, photos, location, storage, and more are all available for an app to access with ease, and that accessibility makes it easy to build a valuable specialized application on top of mobile platforms. In the same way AWS enabled people to access computing resources at a vastly lower cost structure than before, and helped spawn a movement of cost-efficient startups, iOS and Android have enabled people to access mobile data resources at a scale not accessible before, and has helped spawn a movement of life-efficient apps.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;In other words, there’s a reason everyone’s pitching an Uber for something.&lt;/em&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Specialized, single-purpose apps win in mobile by being thin slices of value creation, instantly accessible, instantly valuable. But what’s the broader impact of a single-purpose app world?&lt;/p&gt;
&lt;p&gt;For one, the problems of customer acquisition and engagement are magnified. In a world where customer acquisition and engagement on mobile are major challenges (read a million other articles about the problems of app store discovery and search, download metrics and tracking, and more), the proliferation of single-purpose apps increases the competition for homescreen and top-of-mind share. In 2012, the average person &lt;a href=&quot;http://techcrunch.com/2012/05/16/nielsen-u-s-consumers-app-downloads-up-28-to-41-4-of-the-5-most-popular-still-belong-to-google/&quot;&gt;had 41 third-party apps installed on their phones&lt;/a&gt;, and there’s a lot of competition to simply be installed, let alone be on the limited homescreen space.&lt;/p&gt;
&lt;p&gt;Second, single-purpose apps amplify the amount of siloed data and reduce the data scale held by any one app. &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;Data, data, everywhere, but all in silos.&lt;/a&gt; Single-purpose apps build deep understanding about interactions about our actions and behaviors in very specific ways (i.e. what we read, what we listen to, how much we work out, where we go), which makes them very powerful sources of data, but also locks that data away from other apps.&lt;/p&gt;
&lt;p&gt;Of course, those are problems that can be fixed. Not all single-purpose apps are alike: there’s a big difference between a single-purpose company and a multi-purpose company with a suite of single-purpose apps. Facebook, by taking the later strategy, is looking to &lt;a href=&quot;https://medium.com/p/4d07472265c7&quot;&gt;expand their share of the homescreen by unbundling their products&lt;/a&gt;, and pursuing a &lt;a href=&quot;http://stratechery.com/2014/social-conglomerate/&quot;&gt;“social conglomerate”&lt;/a&gt; strategy by using separate products and brands to reach difference use cases, demographics, and desires.&lt;/p&gt;
&lt;p&gt;This allows them to tackle customer acquisition by leveraging their suite of apps as distribution channels for their own apps (something the gaming apps do successfully), and also to tackle the data problem by building a rich set of insights and data about interactions across the entire suite of their apps.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The social networks aren’t the only ones with that potential. In my post about &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;OTT messaging apps&lt;/a&gt; last fall, I focused on the potential for messaging apps to be advertising and brand-supported businesses. What I didn’t highlight as clearly was the potential for them to be broader platforms themselves. If you’re spending all your time in a messaging app, why shouldn’t you be able to accomplish other things inside of them?&lt;/p&gt;
&lt;p&gt;Gaming has been the first realizations of messaging apps’s platform strategies. Line uses their messaging service as a distribution channel for games, which contributed 60% of their $338 MM in revenues in 2013. Kakao Talk Games made $311 MM in revenues in the first half of 2013. Kik went beyond distribution and built a more robust platform strategy, building ways to deliver content directly into the app, including a &lt;a href=&quot;http://dev.kik.com/&quot;&gt;browser&lt;/a&gt; and a gaming platform for companies like &lt;a href=&quot;http://thenextweb.com/insider/2014/02/07/zynga-continues-to-test-the-mobile-messaging-waters-with-a-second-game-for-kik/&quot;&gt;Zynga&lt;/a&gt; to build games natively into the platform.&lt;/p&gt;
&lt;p&gt;And gaming is the tip of the iceberg. For example, &lt;a href=&quot;http://www.techinasia.com/wechat-21-million-taxi-rides-booked/&quot;&gt;WeChat recently integrated Didi Dache&lt;/a&gt;, a popular taxi-booking app in China, and boosted registered users from 20 MM to 40 MM, and a number of banking and payments integrations are on the way. It makes sense: take something everyone uses every day for communication, and build more functionality and utility into their experience.&lt;/p&gt;
&lt;p&gt;The struggle with this strategy, of course, is that the deeper integrations and feature creep is what causes people to run back to single-purpose apps. Businesses want to leverage eyeballs for distribution, but for people, efficiency and utility is what wins, and that’s what single-purpose apps have in spades. If the core phone operating system already provides the resources and integrations that new apps need to be valuable in the short-term, are networks the only long-term value that apps provide?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;So, how far will unbundling go?&lt;/p&gt;
&lt;p&gt;There’s a marginal benefit / marginal cost assessment that every person makes when they decide to test, and then use, a new app. We have to decide if the value of this app is worth creating an account for, worth granting access to our contacts and data for, worth spending time learning their particular user interface, and worth spending the time building the app into our routines. That’s hard for a person to do, and it’s hard for an app developer to understand, and I think that’s why it’s really hard to judge beforehand (as an investor) which apps will take off and which won’t.&lt;/p&gt;
&lt;p&gt;For Facebook and Twitter (and perhaps LinkedIn), the math is a bit different: as public companies with business models to support and shareholders to appease, their single-purpose app strategy is a bit different than a new startup just trying to get on someone’s phone. Building single-purpose apps to testing feature sets and usecases can be far easier, cheaper and cleaner than changing the headline app. And single-purpose apps in the conglomerate can operate under separate brandnames, unburdened by people’s preconceived ideas and associations with the headline app.&lt;/p&gt;
&lt;p&gt;As long as the acquisition opportunities are there for successful single-purpose apps, venture money will continue to fund the space. Thin wedges can be valuable icebergs: meaning, single-purpose apps are wedges that get on to a person’s phone and into a person’s mindset and daily workflow, and can then be built into far larger products and value propositions afterward. Easy to build, easy to test, easy to kill if they fail, and also enormously valuable if they succeed.&lt;/p&gt;
&lt;p&gt;Unbundling and bundling is an age-old cycle due to repeat. The important thing is to recognize what part of the innovation cycle you’re in, and strike your own strategy accordingly.&lt;/p&gt;
&lt;p&gt;Building a new app? Just remember: thin wedges, big icebergs.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Related,&lt;/strong&gt; &lt;a href=&quot;https://taylordavidson.com/2014/unbundling&quot;&gt;Why Mobile Unbundling isn’t Inevitable&lt;/a&gt; and [Why Deep Linking Matters](Why Deep Linking Matters)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Publishing as a Product, Pageviews as Users, and What The Shift Means</title>
    <link href="https://taylordavidson.com/2014/media/"/>
    <updated>2014-03-11T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/media/</id>
    <content type="html">&lt;p&gt;I’ve been &lt;a href=&quot;https://taylordavidson.com/2014/publishers&quot;&gt;thinking a lot about content publishing lately&lt;/a&gt;, but I’m not the only one. Venture investment is &lt;a href=&quot;http://qz.com/186492/why-venture-capitalists-are-suddenly-investing-in-news/&quot;&gt;flowing into publishing&lt;/a&gt;, to the tune of $330 MM over 2013, up 117% over the previous year, and it’s driven by a range of early and later-stage financings (data below from &lt;a href=&quot;http://www.cbinsights.com/blog/trends/media-venture-capital-2013&quot;&gt;CB Insights&lt;/a&gt;):&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.cbinsights.com/blog/trends/media-venture-capital-2013&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/content-cb.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Big investments into Buzzfeed ($46 MM), Vox Media ($80 MM), Business Insider ($30 MM), Cheezburger ($37 MM), Sugar ($46 MM) and others may have stolen the headlines, but there’s a range of other interesting fundings in the content space, including Medium ($25 MM), Upworthy ($12 MM), Gawker, Skift ($1.5 MM), PolicyMic ($3 MM), Circa ($1.65 MM), notably for their technology, mix of creation and curation, and differing views towards usage metrics. Clicks may be an &lt;a href=&quot;http://www.adexchanger.com/data-driven-thinking/the-business-case-for-cost-per-click/&quot;&gt;efficient business model for advertisements&lt;/a&gt;, but for measuring the performance of content, &lt;a href=&quot;http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/&quot;&gt;clicks may not measure&lt;/a&gt; what publishers count as “success”.&lt;/p&gt;
&lt;p&gt;Of course, what does “success” mean for a content publisher? It’s not an easy answer, as pageviews, clicks, and pure traffic measures do not capture the full business goals of a publisher, which may include many different businesses ranging from ads, subscriptions, apps, conferences, data, and other physical and digital products. For news organizations, the data is an input, but it’s not necessarily used to guide editorial content. Real life and world events, and the broader brand goals of the news organization, may trump pure clicks and pageviews. The Economist, Wall Street Journal and NY Times, for example, have broader business goals that a chase for clicks and pageview-driven ad revenues simply can’t serve.&lt;/p&gt;
&lt;p&gt;The insufficiency of clicks and pageviews as metrics of holistic business success is one reason that publishers like Medium and &lt;a href=&quot;http://www.theguardian.com/technology/2014/mar/10/upworthy-viral-news-sxsw-eli-pariser?CMP=twt_gu&quot;&gt;Upworthy&lt;/a&gt; are measuring attention instead of clicks, focusing on &lt;a href=&quot;https://medium.com/data-lab/86c4970837d5&quot;&gt;total time reading&lt;/a&gt; and &lt;a href=&quot;http://blog.upworthy.com/post/75795679502/what-uniques-and-pageviews-leave-out-and-why-were&quot;&gt;attention minutes&lt;/a&gt; instead.&lt;/p&gt;
&lt;p&gt;But new “attention” metrics aren’t what make Medium, Upworthy and others compelling as new publishers: what’s more interesting is how they’re built differently to think about publishing as a product and readers as users. In a web seemingly ruled by &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;social networks&lt;/a&gt;, building a next-gen publisher isn’t just about creating the &lt;a href=&quot;http://qz.com/186492/why-venture-capitalists-are-suddenly-investing-in-news/&quot;&gt;“flywheel”&lt;/a&gt; of user-generated content, it’s also about understanding the users themselves at a level traditional publishers simply aren’t architected to do.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Josh Schwartz of Chartbeat recently made the argument at an &lt;a href=&quot;https://technical.ly/brooklyn/2014/02/28/web-engagement-media-center/&quot;&gt;event hosted by NYC’s Media Lab&lt;/a&gt; that metrics should be geared more toward audience retention than pageviews. He showed data that demonstrated that the sources of spikes in pageviews don’t yield return readers, and that reader retention can modeled based on where they came from (&lt;a href=&quot;http://blog.upworthy.com/post/76538569963/3-interesting-things-attention-minutes-have-already&quot;&gt;referral source matters&lt;/a&gt;), how long of an article they read, what time they visited, and more. Modeling users, he pointed out, is easier than modeling the performance of content.&lt;/p&gt;
&lt;p&gt;Any data-driven publisher has their own method for measuring and predicting content performance and viral potential, and using that data to refine their editorial content. For example, Buzzfeed will change editorial content in listicles after seeing how the content performs after an hour. Upworthy uses a &lt;a href=&quot;http://www.slideshare.net/Upworthy/upworthy-10-ways-to-win-the-internets&quot;&gt;rigorous A/B testing approach&lt;/a&gt; to optimize their content for attention and sharing, testing headlines, share images, and more. They’re the obvious ones, but they aren’t the only ones paying attention to &lt;a href=&quot;http://blogs.reuters.com/felix-salmon/2014/02/02/viral-math/&quot;&gt;viral math&lt;/a&gt;; as I wrote about earlier, other publishers like Viral Nova, Elite Daily, Thought Catalog and others are winning at sharing because they pay attention to metrics. And let’s not forget that the rise of content creation companies like NewsCred ($46 MM in venture funding), Contently ($12 MM), Percolate ($35 MM) and others to help brands create and publish content (ranging from long- to short-form across the companies mentioned) are creating new publishers using intensely data-driven approaches.&lt;/p&gt;
&lt;p&gt;That attention to data-driven analysis can be infused into any organization, but managing it and utilizing the data efficiently takes investments in new tech. &lt;a href=&quot;http://www.pbs.org/idealab/2013/07/vox-media-sets-out-to-build-modern-media-stack/&quot;&gt;Vox&lt;/a&gt;, &lt;a href=&quot;http://www.niemanlab.org/2013/07/gawker-is-letting-readers-rewrite-headlines-and-reframe-articles/&quot;&gt;Gawker&lt;/a&gt;, &lt;a href=&quot;http://www.policymic.com/articles/81545/want-to-know-how-policymic-builds-its-new-products-here-s-an-inside-look&quot;&gt;PolicyMic&lt;/a&gt; are examples from the new breed of publishers that built technology for their writers and editors to effectively create and monitor the performance of content. And let’s not forget that publishers like Medium and Circa are technology companies first, publishers second, because they approach content as a product first and foremost.&lt;/p&gt;
&lt;p&gt;Medium is interesting for a couple of things: for one, the heritage of its founders, but also how they are approaching building a new publisher. It’s a blend between a user-generated content site and a curated, editorial site where some writers get paid, to media companies utilizing the platform to tap into Medium’s audience, to brands creating content hubs in a manner that’s a mix between a channel on Huffington Post and a page on Twitter.&lt;/p&gt;
&lt;p&gt;Recently Medium launched the ability to &lt;a href=&quot;https://medium.com/p/3eaed64aed8a&quot;&gt;embed Medium posts, profiles and collections&lt;/a&gt; onto external sites. I’m speculating, but I don’t think this is about alleviating user SEO issues around cross-posting, but a larger strategy that applies the ideas from Twitter and Google “cards” that bolsters their desktop and mobile product and creates a better offering for brands. In the long run, &lt;a href=&quot;http://quibb.com/links/embed-medium-anywhere?_notif_id=997343&amp;amp;comment_id=17059&quot;&gt;I also think&lt;/a&gt; this is the start of a paid media promotion play, but there’s a way to go from here to there.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Many publishers have pinned their hopes on “native advertising” to be their savior to combat the decline in effectiveness of banner advertisements, by creating new ad units and &lt;a href=&quot;https://medium.com/p/3848dae48f78&quot;&gt;flexible content&lt;/a&gt; that will perform better because they are more in line with a user’s experience with the site.&lt;/p&gt;
&lt;p&gt;The increased interest in native advertising is real…&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.google.com/trends/explore#q=native%20advertising&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/native_trends.png&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;… but it’s misplaced. &lt;a href=&quot;https://taylordavidson.com/2014/native-normal&quot;&gt;Native advertising isn’t a savior&lt;/a&gt;, it’s merely a new ad unit that will be managed, optimized, refined, and evenutally bought and sold, like all other ad units. Native ads aren’t better because they’re native to the experience or don’t look like ads, they’re better because they’re more customized and relevant, and that will be powered by better data about who are viewing them. Additionally, native advertising will become programmatic faster than anyone realizes, and success at programmatic advertising takes a deep understanding of impression-level data about the person viewing an impression so that an ad can be optimized, delivered, and priced appropriately. And that takes an understanding of users that few publishers are able to currently deliver.&lt;/p&gt;
&lt;p&gt;But let’s go back to thinking about thinking about users instead of pageviews. Traditional publishers depend on Omniture, Google Analytics, comScore, Quantcast, Nielson and a host of other analytics companies large and small to determine the performance of their sites and to determine who is reading their content. Audience analytics providers build segments and profiles of readers to create demographic, attitudinal and other measurements to figure out who visits their site, but there’s two important gaps: 1) they focus on audience and not individual users, and 2) they focus on who we are instead of what we want.&lt;/p&gt;
&lt;p&gt;Back in 2011 I wrote about how &lt;a href=&quot;https://taylordavidson.com/2011/intent-engines-internet-marketing&quot;&gt;social services are “intent engines”&lt;/a&gt; that capture massive amounts of data about not just who we are but what we want, and about how this intent data was &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;more important than demographic data&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Publishers are &lt;a href=&quot;http://yieldbot.com/blog/publishers-sitting-on-a-goldmine&quot;&gt;sitting on a goldmine&lt;/a&gt;, but only if they have the tools to mine the gold of first-party user and intent data created by how people use their sites. Publishers have attempted to push people to create registered user accounts, but because the user utility is traditionally very limited, it’s hardly been something that people value and that publishers have leveraged. Publishers have often depended on third-party identity services (Facebook Connect, Twitter or Google signin) or social utility plugins (AddThis, ShareThis, Gigya, Livefyre, Disqus) to power user login, sharing, commenting, and audience tools, but the dependence on third-parties has &lt;a href=&quot;https://taylordavidson.com/2014/publishers&quot;&gt;hollowed out the bottom-line of publishers&lt;/a&gt; by “extracting the data about publishers’ users without giving them the tools to understand their users and price their ads effectively”. Compare that to social publishers such as Facebook, Twitter, LinkedIn, and a host of other user-generated content sites that have extensive first-party information about their users.&lt;/p&gt;
&lt;p&gt;Of course, owned user data isn’t just about ads, it’s also about delivering a better product. Owned user data can inform platform direction, personalization, and a range of services outside of just content. The re-architecting of publishers is driven by a number of factors, including the rise of &lt;a href=&quot;http://dashes.com/anil/2012/08/stop-publishing-web-pages.html&quot;&gt;streams of content, rather than web pages&lt;/a&gt;, the shift of attention to social networks, the increasing use of mobile devices, the rise of programmatic ad buying and selling, the increasing competition from user-generated content and brands, the blend between content and commerce, and a number of other factors shaping the nature of journalism, news, and publishing. Marc Andreessen recently got a lot of press and &lt;a href=&quot;http://techonomy.com/2014/03/andreessens-analysis-news-broken/&quot;&gt;criticism&lt;/a&gt; for his &lt;a href=&quot;http://a16z.com/2014/02/25/future-of-news-business/&quot;&gt;analysis of the news business&lt;/a&gt;, much of it for his assertion that:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The big opportunity for the news industry in the next 5 to 10 years is to increase its market size 100x AND drop prices 10X.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That may seem unfathomable for existing traditional publishers that are based on a “content is king” model that has real challenges in revenues and costs of production, but given the massive scope of changes in how content is created, curated, and consumed, for newer publishers that build a business on a “user is king” (and queen) perspective, they may indeed capture the opportunity that Andreessen predicts and VCs are funding.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Social photography is changing stock photography.</title>
    <link href="https://taylordavidson.com/2014/social-stock/"/>
    <updated>2014-03-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/social-stock/</id>
    <content type="html">&lt;p&gt;This was originally posted to &lt;a href=&quot;https://medium.com/photography-past-present-future/social-photography-is-changing-stock-photography-785b8c96496c&quot;&gt;Medium&lt;/a&gt;, as an edited version of posts originally written for my newsletter. &lt;a href=&quot;https://taylordavidson.com/letters&quot;&gt;Signup here&lt;/a&gt;.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Is Shutterstock the bellweather of the stock photography industry, or the exception to the norm? First off, Shutterstock &lt;a href=&quot;http://investor.shutterstock.com/phoenix.zhtml?c=251362&amp;amp;p=irol-newsArticle&amp;amp;ID=1902033&amp;amp;highlight=&quot;&gt;recently reported strong results&lt;/a&gt;, with 2013 revenue of $236 MM, up 39% from the year prior, and EBITDA margin of 23%, up from 20% the year prior. Even though sales and marketing increased by 25% from 2012, the company reinforced that their cost per acquired customer remained the same.&lt;/p&gt;
&lt;p&gt;But how does that compare to the industry, and how far can this growth go? The total stock image market is estimated to be between &lt;a href=&quot;http://www.selling-stock.com/Article/stock-image-sales-survey-results&quot;&gt;$1.5 B&lt;/a&gt; to &lt;a href=&quot;http://bespokevideoproduction.wordpress.com/2013/02/13/global-stock-image-market-survey-2012-report/&quot;&gt;$2.88 B&lt;/a&gt; or more, depending on the estimate and whether you include and how you account for video footage, illustration, individual producers, and more. Shutterstock has indicated that the market can grow to $6 MM by 2017, but that’s an expansion that doesn’t fit industry expectations that the market is stagnant or declining (but at the end of the day, it all depends on how you define the market).&lt;/p&gt;
&lt;p&gt;So, how is Shutterstock growing? While Getty is far larger, with &lt;a href=&quot;http://www.businessweek.com/news/2013-09-04/caryle-group-s-getty-images-ratings-on-review-for-cut-by-moody-s&quot;&gt;estimated revenues of ~ $900 MM in 2013&lt;/a&gt;, Getty certainly isn’t growing at a rate anywhere near Shutterstock, and neither is any existing stock photography company in the market. Simply put, a solid product for stock buyers, a wide library of images, smart partnerships, and strong marketing have driven Shutterstock’s growth to date, and continue to be the core of their business. Additionally, Shutterstock noted on the earnings call that their enterprise business doubled in 2013 and now represents 15% of revenue. While the company refused to estimate that the enterprise business would double again, they did predict growth would be at “the higher range”. Additional growth from international expansion and diversification with their education product Skillfeed are growth areas, but also come with their own risks and challenges.&lt;/p&gt;
&lt;p&gt;The bigger question is how the stock photography market itself, and how the rising imbalance between the volume of images on stock photo marketplaces and community photography sites impacts strategies in the space. Do emerging “social stock” companies like EyeEm, 5000px, Twenty20, Foap, and Scoopshot to an opportunity to source stock content from a broader community of contributors? Do community-driven photography sites like Instagram and others have the opportunity to turn their community into photo sellers? Do buyers want, at scale, more “authentic” imagery that can be sourced better from the crowd than professional photographers? Can social stock expand the stock photo market, or does it merely steal market share? Many observers cite the quality of imagery and the difficulty in filtering through images as major barriers to social stock, but I think the technical challenge of improving image search is one that someone will solve, to great profit. The issue of model and property releases is more challenging, and requires significant investment from the new photography community sites to build the infrastructure necessary to manage releases, but it’s possible to build.&lt;/p&gt;
&lt;p&gt;Stock photo companies innovated in pricing (microstock) and mobile technology (of note, Getty, Alamy, Fotolia, ImageBrief, Shutterstock and others have mobile apps that allow contributors to upload content directly from their phones and/or buyers to find images through their phones). But will they innovate in social?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The impact of mobile photography and popular photography communities like Instagram and EyeEm on stock is multi-faceted. As Stephen Mayes pointed out, &lt;a href=&quot;http://www.imagesource.com/blog/stephen-mayes-on-photography/&quot;&gt;“stock imagery is designed to reflect societal values so it can be a vehicle for commercial communication”&lt;/a&gt;, but also shapes culture by the values expressed in the images distributed to the masses. At the moment, &lt;a href=&quot;http://www.theatlantic.com/technology/archive/2014/02/inside-the-hive-mind-of-stock-photography/284060/&quot;&gt;the social platforms appear to be shaping stock&lt;/a&gt;: the stock buyer’s current quest for “authentic” images is shaped by the look and feel of the millions of images shared every day on Instagram, Tumblr, Pinterest, Facebook and more. Awash in images of our daily lives, we’re more acutely aware images as a tool for communication, and we’ve become more attuned to the message behind an image. Instagram may not launch a stock photo business, but it’s impact on the stock business has already happened.&lt;/p&gt;
&lt;p&gt;Stock images are a big business, and the generic stock image isn’t going away anytime soon, no matter what the social stock companies do. The legal issues of rights management, property and model releases and quality benchmarks are real barrier to entry for stock photography companies and stock photo producers. But social stock, reflecting the desire for buyers to use “authentic” imagery that is more attuned to our photo sharing culture, has an opportunity to be a big business also, and that’s surely behind the moves of EyeEm, 500px, Twenty20, and others to launch social stock marketplaces.&lt;/p&gt;
&lt;p&gt;The hardest part, though, may be getting the contributors on board. Do you want to sell your photos? And will you jump through the barriers to get your photos ready to sell, for a likely low return? My bet is you do, but you won’t, respectively. For most of us, a like, a heart and a comment will be enough … at least until we start seeing real dollars.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Getty stole the headlines recently with their move to &lt;a href=&quot;http://www.theverge.com/2014/3/5/5475202/getty-images-made-its-pictures-free-to-use&quot;&gt;“make its pictures free to use,”&lt;/a&gt; as all the headlines proclaimed. Getty released &lt;a href=&quot;http://www.bjp-online.com/2014/03/getty-images-makes-35-million-images-free-in-fight-against-copyright-infringement/&quot;&gt;35 MM&lt;/a&gt; of their &lt;a href=&quot;http://www.searchenginejournal.com/free-images-online-getty-images-getty-makes-millions-stock-photos-free-use/93789/&quot;&gt;over 150 MM images&lt;/a&gt; free for people to embed into their sites for editorial and noncommercial uses. The embed (see what it looks like &lt;a href=&quot;http://www.niemanlab.org/2014/03/getty-images-blows-the-webs-mind-by-setting-35-million-photos-free-with-conditions-of-course/&quot;&gt;here&lt;/a&gt;) uses an iframe to deliver the image and provide a backlink and attribution to the photographer, with additional sharing tools enabled. It’s a powerful tool, but it’s &lt;a href=&quot;http://www.niemanlab.org/2014/03/getty-images-blows-the-webs-mind-by-setting-35-million-photos-free-with-conditions-of-course/&quot;&gt;crippled in many technical ways&lt;/a&gt; that will drive many publishers away from using it regularly.&lt;/p&gt;
&lt;p&gt;Why did Getty do it? Getty’s betting that one of the best ways to &lt;a href=&quot;http://www.bjp-online.com/2014/03/getty-images-makes-35-million-images-free-in-fight-against-copyright-infringement/&quot;&gt;fight copyright infringement&lt;/a&gt; is to give people an option to use images for free, recognizing that a lot of infringement cases aren’t really lost revenues but lost opportunities. Getty is now providing people a free option, at least under &lt;a href=&quot;http://www.niemanlab.org/2014/03/getty-images-blows-the-webs-mind-by-setting-35-million-photos-free-with-conditions-of-course/&quot;&gt;their conditions of use&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;What’s interesting to me is that while embedded video, audio and interactivity is a common part of the web, embedding images isn’t as common. From a user perspective, embedding rich media is easier than managing self-hosting and delivery, but images are easy for most publishers to handle, from irregular bloggers all the way up. Embedding is actually harder for most people making web pages, especially for many mobile and responsive designs today, so why would we want to embed an image? We won’t, unless we get something valuable in return, and it’s hard to see how ‘free’ is enough for most publishers with the current product.&lt;/p&gt;
&lt;p&gt;What does Getty get from it? The biggest value in my mind is the option value Getty creates by distributing their photos across the broader web. Getty &lt;a href=&quot;http://www.bjp-online.com/2014/03/getty-images-makes-35-million-images-free-in-fight-against-copyright-infringement/&quot;&gt;has the option to distribute advertising&lt;/a&gt; through the embed player, and if nothing else, gets the benefit from the logo and branding in the embed to spread the Getty brand across the web. Getty also gets access to the data about how their photos are used, &lt;a href=&quot;http://blog.melchersystem.com/2014/03/06/getty-images-gamble/&quot;&gt;outside of just sales data&lt;/a&gt;, and it’s valuable data that can be used to better understand who uses images and how they are viewed. And let’s not underestimate the value of the PR and media coverage Getty is getting. Getty has been &lt;a href=&quot;http://www.businessweek.com/articles/2014-03-06/since-it-cant-sue-us-all-getty-images-embraces-embedded-photos&quot;&gt;experimenting with ways to keep up with the changes forced on them by digital distribution&lt;/a&gt;, working with Pinterest, Stipple and others. At the end of the day, Getty gives themselves a chance to learn from how the web chooses to use their images and potentially build a larger footprint across the image-enabled and social web, and that creates a strategic option for them to leverage in the future.&lt;/p&gt;
&lt;p&gt;Is this a groundbreaking innovation? Is it going to change the face of stock? Not hardly. But it’s a smart move, nonetheless, for Getty to create the option for you and for them.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;This was originally posted to &lt;a href=&quot;https://medium.com/photography-past-present-future/social-photography-is-changing-stock-photography-785b8c96496c&quot;&gt;Medium&lt;/a&gt;, as an edited version of posts originally written for my newsletter. &lt;a href=&quot;https://taylordavidson.com/letters&quot;&gt;Signup here&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Card Architecture and Card Design</title>
    <link href="https://taylordavidson.com/2014/cards/"/>
    <updated>2014-03-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/cards/</id>
    <content type="html">&lt;p&gt;If you’ve used Twitter, Google, Tinder, Secret, Spotify, Pinterest, Jelly, Kik, Facebook’s Paper app or a host of newer startups, you’ve probably seen a card. Cards have quickly become a &lt;a href=&quot;http://insideintercom.io/why-cards-are-the-future-of-the-web/&quot;&gt;dominant design pattern for mobile devices&lt;/a&gt; because of how the design format is able to deliver information in an easily readable, scannable format that is easily navigable with a single finger, often &lt;a href=&quot;https://medium.com/design-ui-and-shenanigans/1a4d5703b4b&quot;&gt;the thumb&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/cards.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The easiest form of cards to understand today are the cards by Tinder, Jelly, Spotify and others, where the card is a &lt;a href=&quot;http://recode.net/2014/03/14/for-mobile-apps-like-tinder-cards-and-swipes-rule-the-day/&quot;&gt;design metaphor&lt;/a&gt; for how to deliver information that is easy to read and act on, &lt;a href=&quot;http://insideintercom.io/why-cards-are-the-future-of-the-web/&quot;&gt;particularly for mobile&lt;/a&gt;. The rise of mobile created user interface and user experience pressures on many mobile websites and mobile apps, and the information and interaction design of cards emerged as a solution and an opportunity. &lt;em&gt;When we rewire how we access the web, we rewire how we use it.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The two most obvious forms of cards on the web today might be Twitter and Google. Twitter’s cards allow websites and apps to display extended information about the content behind a link being shared in a tweet: for example, instead of just seeing a link to an article, a viewer could see a photo, the title, headline, author, and a description about the post after the click. Or download an app, or watch a video in-line, or view a summary of a product, or sign up for a newsletter, powered by app cards, video cards, product cards, or lead-generation cards, different structured card formats that Twitter created for different uses.&lt;/p&gt;
&lt;p&gt;Google uses a similar structure to power Google Now, a set of cards that display contextually-important information about the weather, how to get to your next meeting, and more, using a mixture of information from accessible services, including your calendar, email, location, and more.&lt;/p&gt;
&lt;p&gt;But there’s a significant difference between Tinder / Spotify / Pinterest cards and Twitter / Google / Kik cards, as the first is a design and interaction model, and the latter layers on a web services architecture model. *&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Why do we care about cards? Are they a big deal?&lt;/p&gt;
&lt;p&gt;As a design model, a card is an important evolution because it addresses the specific demands of mobile devices and interfaces very effectively. Cards combine an information design pattern with a set of gesture interaction methods (swipes, flicks) that create efficient user experiences (and perhaps, great engagement metrics). Consider cards as part of the evolution from web pages to web streams to mobile streams, refining the feed-based content model used by web and mobile sites into the potential &lt;a href=&quot;http://avc.com/2014/02/hypercard-way-too-early/&quot;&gt;“atomic unit of content”&lt;/a&gt; on mobile.&lt;/p&gt;
&lt;p&gt;But beyond the design cue, the larger significance of cards are the architecture behind them. In the implementations of cards by Twitter, Google, Kik and others, the card does more than just deliver first-party content from an internal API, but utilizes the structured interface of a card to display data from a variety of third-parties using first-party data. For example, a Tinder card is a structured display of first-party content from Tinder, while a Twitter card is a structured display of third-party content that is served natively into the card that may also be personalized using first-party Twitter data.&lt;/p&gt;
&lt;p&gt;These two types of cards may be thought of as &lt;a href=&quot;http://jordancooper.wordpress.com/2014/03/14/the-most-special-thing-about-cards-that-nobody-is-talking-about/&quot;&gt;“1st party card interfaces” and “3rd party card interfaces&amp;quot;&lt;/a&gt;, but however they are defined, it’s an important distinction. A Tinder card is a unit of content. A Twitter card is a &lt;a href=&quot;http://ben-evans.com/benedictevans/2013/6/18/canvases&quot;&gt;platform&lt;/a&gt;.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;It’s important to note that while cards are not the first method for distributing content, but they are the first for distributing context.&lt;/p&gt;
&lt;p&gt;In 1993 the &lt;code&gt;&amp;lt;img&amp;gt;&lt;/code&gt; tag was &lt;a href=&quot;http://www.webstandards.org/learn/articles/askw3c/jun2004/&quot;&gt;initially proposed and implemented by Marc Andreessen in Mosaic&lt;/a&gt; to embed an image into a web page. Years later, &lt;code&gt;&amp;lt;embed&amp;gt;&lt;/code&gt;, &lt;code&gt;&amp;lt;applet&amp;gt;&lt;/code&gt;, and &lt;code&gt;&amp;lt;object&amp;gt;&lt;/code&gt; were created to embed other forms of interactive media into web pages, from Adobe and many others.&lt;/p&gt;
&lt;p&gt;In the early 2000s widgets emerged as &lt;a href=&quot;http://en.wikipedia.org/wiki/Web_widget&quot;&gt;small applications that could be installed and executed within the web page of an end user&lt;/a&gt;. Widgets were commonly used to “do something useful with information fetch from other websites”, most notably games, polls, and other interactive units of content that used information from third-party websites. Slide, started in 2004 as a side project, and RockYou, who rose to prominence by 2007 for their Facebook apps, were notable examples in the space.&lt;/p&gt;
&lt;p&gt;Of course, while widgets died away, embeddable rich media has grown to be an incredibly popular method for distributing content (and advertising), most notably videos (YouTube, Vimeo, et. al.), documents (Slideshare and others), sound (Soundcloud and others), and rich media ads. It has proven to be a successful protocol for websites to display third-party content and keep people within the experience of their sites, and a powerful way to create more engaging ads.&lt;/p&gt;
&lt;p&gt;But there’s a couple limitations to the protocol, in that most formats of embeddable media require some design modifications for the mobile web and apps, but more importantly that embeddable media is simply a method to distribute and display third-party content. Cards are the successor to embeddable media because they can aggregate content from multiple sources, third-party and first-party, and allow developers to create rich interactions in a consistent design format that works across multiple formats (web, mobile, apps, &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/3/18/cards-code-and-wearables&quot;&gt;wearables&lt;/a&gt;, and more.&lt;/p&gt;
&lt;p&gt;Thus, the difference between the card design and the card architecture is important, because the architecture creates the potential for far wider value creation. The risk, however, is that it creates more conflicts between the dominant platforms today. The prominent card platforms today, Google, Twitter, Apple, and potentially Facebook, will all limit the interactivity of cards &lt;a href=&quot;http://avc.com/2014/02/hypercard-way-too-early/&quot;&gt;through their terms of service&lt;/a&gt; to support their own interests and business models. Do you enable reach across platforms, or hold on to exclusivity and control the customer experience?&lt;/p&gt;
&lt;p&gt;It’s interesting to think about cards as ads, or as “native ads”, perhaps the eventual evolution from ads to content. For that to happen at scale, it’s likely that we’ll see open card platforms, like &lt;a href=&quot;http://trywildcard.com/&quot;&gt;Wildcard&lt;/a&gt; and &lt;a href=&quot;http://citia.com/&quot;&gt;Citia&lt;/a&gt;, create interoperability and reach across websites and platforms, similar to how the adtech ecosystem evolved around ad networks, exchanges, and SSPs and DSPs. &lt;em&gt;It’s not far-fetched to imagine programatically buying card placements the same way we buy ads today.&lt;/em&gt; Twitter is close to being able to do this, given that a tweet using a Twitter card is a native content unit that can be bought algorithmically. Google has enabled the card interface across Google search, Google Now, and could extend it far further, but hasn’t made the move yet.&lt;/p&gt;
&lt;p&gt;But there’s a lot to be done to get from here to there. While the card design format has become more popular, it’s still far from ubiquitous, and we’ve yet to fully integrate feeds and cards. And the plumbing behind cards as platforms is still being built. And what happens if the card design metaphor is fleeting, or replaced by the next design movement?&lt;/p&gt;
&lt;p&gt;That’s why it’s important to separate out the card design from the card architecture, to separate information delivery from interactivity delivery, to separate content from context. There’s two important movements hitting the web today, and even if the card design movement is fleeting, the card architecture movement is real.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;ul&gt;
&lt;li&gt;At least until Tinder, Spotify, Pinterest and others begin distributing their content as cards. And then all bets are off.&lt;/li&gt;
&lt;li&gt;Thank you to &lt;a href=&quot;http://twitter.com/ryandawidjan&quot;&gt;@ryandawidjan&lt;/a&gt; for inspiring part of this post.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Activating Entrepreneurship - kbs Ventures Fellows</title>
    <link href="https://taylordavidson.com/2014/fellows/"/>
    <updated>2014-04-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/fellows/</id>
    <content type="html">&lt;div class=&quot;embed-container&quot; style=&quot;margin-bottom:2.6em;&quot;&gt;
&lt;iframe src=&quot;https://www.slideshare.net/slideshow/embed_code/36035766&quot; frameborder=&quot;0&quot; marginwidth=&quot;0&quot; marginheight=&quot;0&quot; scrolling=&quot;no&quot; style=&quot;margin-bottom:15px; max-width: 100%;&quot;&gt;&lt;/iframe&gt;
&lt;/div&gt;
&lt;p&gt;Today I’m going to divert from the series of talks about the connected world and talk about the connected company.&lt;/p&gt;
&lt;p&gt;Last Friday I handed out twenty-three cards to tell twenty-three people they had been accepted to be a part of the latest class of the kbs+ Ventures Fellows.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/fellows_1.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;What’s Fellows? Fellows is an in-house educational program, where we select approximately twenty people from a pool of applicants to work with kbs+ Ventures and learn about venture capital and entrepreneurship. It’s part-time and temporary, with Fellows typically working about 2-3 hours a week throughout the four month program. And we accept people from all levels and all areas of kbs, from junior planners to co-chief creative officer, from media to creative to social to PR to  anywhere from the organization.&lt;/p&gt;
&lt;p&gt;We recently started our sixth class, and through these classes have taught 109 people about venture capital and entrepreneurship through a structured educational program. It consists of eight classes, with topics ranging from how to be a VC, to VC math, to how to fundraise, to how to build a business, and more.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/fellows.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In 2013 we created a book called &lt;em&gt;Creative Entrepreneurship&lt;/em&gt; to be the textbook for the Fellows. We curated articles from twenty-five authors, primarily entrepreneurs and venture capitalists, to curate the best of the web’s knowledge and provide a single resource about venture capital and entrepreneurship for our fellows. But we didn’t stop there, and also released it to the world free of charge, where over 12,000 people have downloaded the book.&lt;/p&gt;
&lt;p&gt;We’ve also given away over 2,000 print copies of the book to a wide range of incubators, accelerators, and universities, through General Assembly, WeWork, 500 Startups, the New York Times, Venture for America, University of Chicago, University of Virginia, Carnegie Mellon, and just earlier this week, the School of Visual Arts in NYC. Everywhere an entrepreneur is asking the questions about how to build a business, &lt;em&gt;Creative Entrepreneurship&lt;/em&gt; could be a resource for them.&lt;/p&gt;
&lt;p&gt;We also supplement the classes and coursebook with a series of fireside chats with entrepreneurs and venture capitalists, with people from First Round Capital, RRE, First Mark, Founder Collective, Picturelife, PlaceIQ, Songza, and many others. And we spend time with our portfolio companies on strategy, sales processes, and more, brining in Fellows to help in areas there they are subject matter exports.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/fellows_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;But taking a step back, why do we do this? First, let’s think about why people want to be a Fellow. Looking at all the words that showed up in all applications, look at the words that show up prominently: learn, technology, opportunity, knowledge, experience, ideas, like, and love.&lt;/p&gt;
&lt;p&gt;Last year AdAge covered the Fellows program in a great article with the title &lt;a href=&quot;http://adage.com/article/agency-news/retain-talent-teach-leave-kbs/241121/&quot;&gt;“How to retain talent? Teach them to leave.”&lt;/a&gt;. Behind the headline, however, is a deeper idea.&lt;/p&gt;
&lt;p&gt;Fellows provides an outlet for passion, curiosity and experience outside the hierarchary and one’s specific day-to-day responsibilities. Nobody is really preparing to leave to be a venture capitalist or to be an entrepreneur, they’re taking the opportunity to learn about startups and new technologies in a different way that’s additive to their everyday work with vendors and other agency partners.&lt;/p&gt;
&lt;p&gt;Why does that matter?&lt;/p&gt;
&lt;p&gt;Take the Lean Startup, for example, a movement that’s created a dogma on how to build an early-stage company. Or Rework, the second book by the small company 37signals, the creator of Basecamp, which explained how to organize a company, make decisions, get rid of meetings, get rid of distractions, and focus, focus, focus. But it’s not just startups that are paying attention: many big companies want to act more like startups, and it’s books and movements like these that are being read by people at companies of all sizes.&lt;/p&gt;
&lt;p&gt;The attention paid to efficient organization and structure isn’t new, of course. Gore is a famous example of a “great place to work”, because of their internal processes for allocating work and time in a non-hierarchial structure that’s heavily based on teams. Valve software is another newer example. And we’ve started to see Holacracy, a corporate operating system that is similarly based on self-managed individuals coming configuring themselves together, based on passion, to work on bigger goals.&lt;/p&gt;
&lt;p&gt;And so Fellows comes from a mixture of these efforts from big and small companies. By bringing people together because of their shared passions, by tapping into the diversity of people in a class from al throughout the agency, by creating “collisions” for ideas to be shared, Fellows creates a network outside of the hierarchy.&lt;/p&gt;
&lt;p&gt;And this breeeds growth for the individuals and the company. Teaching someone how to be an entrepreneur doesn’t result in someone leaving to start a company: it gets them thinking like an entrepreneur and applying it to their work at kbs, and it seeps into the DNA. Appetite for speed. Tolerance of risk. Openness to change. Focus on what’s important. Testing and learning. Activating entrepreneurship, in it’s own way.&lt;/p&gt;
&lt;p&gt;Fellows is a pillar behind making us very different from the average corporate VC. We’re integrated into kbs and The Media Kitchen, allowing us to get great insights about the space from the practitioners and subject matter experts sitting a couple of desks away. And it’s a big part of what makes kbs+ Ventures what it is.&lt;/p&gt;
&lt;p&gt;Thank you.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Agenda, speakers and more details about The Media Kitchen’s Digital Media Venture Capital Conference are &lt;a href=&quot;https://twitter.com/tdavidson/status/453949807787524097&quot;&gt;here&lt;/a&gt;.*&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Peer-to-Peer Movement</title>
    <link href="https://taylordavidson.com/2014/peer-to-peer/"/>
    <updated>2014-04-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/peer-to-peer/</id>
    <content type="html">&lt;p&gt;&lt;a href=&quot;http://designforhackers.com/&quot;&gt;David Kadavy&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Movements are usually a reaction to a particular style that precedes the movement. - Technological changes often bring movements to be. - New movements often involve exploring an old medium in a new way.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Art has been defined by a &lt;a href=&quot;http://blog.ibs-b.hu/2012/10/06/art-history-movements/&quot;&gt;series of movements&lt;/a&gt; for thousands of years, each building on or responding to the movement preceding it. But note that movements don’t look like “movements” in the beginning, they look like a couple people trying something new. If it resonates and becomes popular (or at least noticed), they over times it starts to starts to become a movement. Several painters &lt;a href=&quot;http://simple.wikipedia.org/wiki/Impressionism&quot;&gt;started to paint the French landscape and village people&lt;/a&gt; in a realist way in the late 19th century, differing from the current dominant style of Classicism, and although it was originally rejected and derided by the masses, it came to be known as Impressionism. Manet, Monet, Cézanne, Renoir, Sisley, Degas; these artists today grace museums around the world and inspired numerous other artists to innovate and create their own styles.&lt;/p&gt;
&lt;p&gt;From Impressionism to Expressionism to Cubism to Surrealism to Abstract Expressionism and more, each movement innovated on the preceding with a fresh look at how to create art. This same dynamic has expressed itself in fashion, media, politics, science, culture, technology, and many others areas. So it’s not surprising to see the beginnings of a new technology movement, that of a peer-to-peer distributed Internet, rise as a response to the dominating centralization happening on the web today.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Bruce Sterling called the &lt;a href=&quot;http://www.theatlantic.com/technology/archive/2012/12/bruce-sterling-on-why-it-stopped-making-sense-to-talk-about-the-internet-in-2012/266674/&quot;&gt;rise of the the centralized silos, called “stacks”&lt;/a&gt; in 2012,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In 2012 it made less and less sense to talk about “the Internet,” “the PC business,” “telephones,” “Silicon Valley,” or “the media,” and much more sense to just study Google, Apple, Facebook, Amazon and Microsoft.  These big five American vertically organized silos are re-making the world in their image.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;But trace the history of the web and you’ll see a series of movements: from the centralized ARPANET to the distributed, open-source Internet and TCP/IP, to the walled gardens of AOL, Prodigy, Compuserve and others, back to the open and distributed Internet, which spawned the centralization of attention and dollars into the decentralized nodes of Facebook, Twitter, Google, and Amazon on desktop and Apple and Google on mobile. In fact, with the way that Apple controls the iOS app store as a gatekeeper for new services, Apple has effectively centralized the iOS ecosystem.&lt;/p&gt;
&lt;p&gt;Technology centralizes &lt;a href=&quot;https://static.pinboard.in/webstock_2014.htm&quot;&gt;power&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2011/human-technical&quot;&gt;wealth&lt;/a&gt;, but only for a time. Culture and government respond to centralization to create new regulations and cultural preferences, and force technology to adapt to the new environment. &lt;em&gt;Movements may be driven by technology, but the &lt;a href=&quot;https://taylordavidson.com/2011/human-technical&quot;&gt;ultimate arbiter of their paths are humans&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;For example, Apple’s centralization of the iOS mobile ecosystem wouldn’t have happened if people didn’t want Apple devices. And Facebook and Google wouldn’t have the unlimited cash flows to purchase raw virtual reality technologies, drones, and robotics companies if we didn’t use their services. So the real questions are these: will we change what we use? And why?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;When VCs chat, the topic of “what’s interesting” always comes up. “What’s interesting” is usually a combination of what they’ve been reading about and the companies and the people that one has been meeting. It’s a reflection of signals picked up from a variety of data points, people, and conversations, synthesized into a macro view of the market and a micro view of the companies with the potential to win.&lt;/p&gt;
&lt;p&gt;Which is a long way of saying I’ve been seeing a lot of signals that point to the potential of distributed Internet services, in response to the &lt;a href=&quot;http://www.newyorker.com/online/blogs/elements/2013/12/the-mission-to-decentralize-the-internet.html&quot;&gt;rising centralization of the Internet&lt;/a&gt;. We’ve already begun to see some backlash to Facebook, Google, Apple and others, including the furor over the NSA’s spying of the Internet, major security breaches and stolen profiles and passwords from big sites, complaints about Apple’s control of the iOS store, public protests over tech companies in SF, and the increasing realization and disgust over how personal data is used to optimize digital advertising.&lt;/p&gt;
&lt;p&gt;People are beginning to realize what happens when they continue to use the services they made so popular. But there aren’t many alternatives, except to move to newer and less-established-but-would-be-stacks.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Distributed services point to a different path.&lt;/em&gt; Peer-to-peer technologies are the drivers behind new approaches for messaging, file sharing, content, lending, and payments (hold off on that one for now).&lt;/p&gt;
&lt;p&gt;One technology powering this: Apple’s &lt;a href=&quot;http://nshipster.com/multipeer-connectivity/&quot;&gt;Multipeer Connectivity framework&lt;/a&gt;, new to iOS 7:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Multipeer Connectivity is a framework that enables nearby devices to communicate over infrastructure Wi-Fi networks, peer-to-peer Wi-Fi, and Bluetooth personal area networks. Connected peers are able securely transmit messages, streams, or file resources to other devices without going through an intermediary web service.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Apple’s AirDrop is the first app built on top of their wireless &lt;a href=&quot;http://progressreport.co/post/75914665460/making-sense-of-connected-devices&quot;&gt;mesh networking&lt;/a&gt; protocol, but it’s early days. By allowing users to chat, exchange files, and share data between people without an Internet connection, purely through a chain of peer-of-peer users without going through the cloud, there are a range of potential ways for services to utilize it. &lt;a href=&quot;http://www.cultofmac.com/271225/appreciated-ios-7-feature-will-change-world/&quot;&gt;How?&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Think of wireless mesh networking as giving app developers the ability to create tiny, private or public Internets that are limited in time and place. It will have a somewhat similar impact as the Internet itself in how it undermines authority control over communication.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;One of the first examples is OpenGarden’s &lt;a href=&quot;http://opengarden.com/firechat&quot;&gt;FireChat&lt;/a&gt; messaging app, which &lt;a href=&quot;http://www.technologyreview.com/news/525921/the-latest-chat-app-for-iphone-needs-no-internet-connection/&quot;&gt;allows people to chat without an internet connection&lt;/a&gt;. It does this by utilizing multipeer conectivity (for iOS) and multihop mesh networking (for Android version) to connect with people directly using Bluetooth or Wifi, without routing messages over the Internet. That’s great for a number of situations where Internet connectivity isn’t possible, but it also offers potential privacy and security benefits: if nothing is routed through a central server, whether it’s Open Garden, or a wireless carrier, then there’s no central repository to harvest by hackers or a government agency.&lt;/p&gt;
&lt;p&gt;Another application is &lt;a href=&quot;http://infinit.io/&quot;&gt;Infinit&lt;/a&gt;, a desktop file-sharing app that uses peer-to-peer technologies to share files directly between people without routing them through the cloud.&lt;/p&gt;
&lt;p&gt;Or consider Popcorn Time, an app that created a new front-end UI to BitTorrent that brought a Netflix-like experience to BitTorrent. While Popcorn Time was &lt;a href=&quot;https://medium.com/p/93f890b8c9f4&quot;&gt;folded by the original developers&lt;/a&gt; shortly after launch, the technology was open-sourced and there are &lt;a href=&quot;http://torrentfreak.com/popcorn-time-rivals-prep-tv-android-and-chromecast-support-140406/&quot;&gt;now multiple groups&lt;/a&gt; working on new versions of it.&lt;/p&gt;
&lt;p&gt;And with the continued rise of wearable devices, the connected home, iBeacon, and the broader Internet of Things, the usecases, functionality, and value to connecting devices without needing Internet connectivity should rise dramatically.&lt;/p&gt;
&lt;p&gt;While the technologies behind BitTorrent, peer-to-peer, open source, and mesh networking aren’t new, the new apps built on top of them today represent major disruptions. But it doesn’t stop there.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Bitcoin is at the center of the distributed Internet technologies movement, and &lt;a href=&quot;http://startupboy.com/2014/04/01/the-fifth-protocol/&quot;&gt;rightly so&lt;/a&gt;. But as much attention as Bitcoin is getting, it’s the blockchain, the fundamental engine behind Bitcoin, that has &lt;a href=&quot;http://techcrunch.com/2014/03/22/enter-the-blockchain-how-bitcoin-can-turn-the-cloud-inside-out/&quot;&gt;even more potential&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The “blockchain” — the engine on which Bitcoin is built — is a new kind of distributed consensus system that allows transactions, or other data, to be securely stored and verified without any centralized authority at all, because (to grossly oversimplify) they are validated by the entire network.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;em&gt;Want to understand how Bitcoin and the blockchain work, in detail? &lt;a href=&quot;http://www.michaelnielsen.org/ddi/how-the-bitcoin-protocol-actually-works/&quot;&gt;Read this&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The blockchain, based on a distributed peer-to-peer model, added two very important innovations, a proof-of-work protocol and a distributed ledger, to peer-to-peer. It has opened up a range of possibilities for ways to apply the blockchain outside of payments (&lt;a href=&quot;http://ledracapital.com/blog/2014/3/11/bitcoin-series-24-the-mega-master-blockchain-list&quot;&gt;here’s 84 potential usecases&lt;/a&gt;, to start), including ideas like distributed DNS (Namecoin), email (BitMessage), and more.&lt;/p&gt;
&lt;p&gt;Granted, significant technical hurdles still exist. For example, the size of the blockchain has more than doubled in the last year, and is now &lt;a href=&quot;http://blockchain.info/charts/blocks-size&quot;&gt;over 16 GB&lt;/a&gt;, and thus processors and batteries will have to improve to make the idea of a blockchain viable for other distributed services and move broader into mobile.&lt;/p&gt;
&lt;p&gt;But it’s possible to see how bitcoin, as a leading app for the blockchain, and a wide range of other peer-to-peer apps built on top of new mesh network technologies, could create unique, valuable, distributed alternatives to centralized approaches. Alternatives, not complete replacements, but viable alternatives could create knock-on effects at how the stacks do business. And the time for it could be now, as people are beginning to see the broader implications of the centralized Internet, and it’s feeding a burgeoning appetite for alternatives to the stacks.&lt;/p&gt;
&lt;p&gt;Bitcoin, multipeer connectivity, and mesh networking may seem far-fetched, but they could be signals that the next movement is already here.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;ul&gt;
&lt;li&gt;I also see 3D printing as a an example of a distributed service, but I think the dynamics of distributed hardware will be a bit different than distributed software.&lt;/li&gt;
&lt;li&gt;One thing I left out but shouldn’t have: peer-to-peer lending, securitization, financial services, wealth management and more, led by Lending Club, CircleUp, Angellist, and others in their spaces.&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Up in the Air</title>
    <link href="https://taylordavidson.com/2014/flying/"/>
    <updated>2014-04-22T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/flying/</id>
    <content type="html">&lt;p&gt;I book airplane tickets for the window seat just for the view, and for the photos I could take. I think about which side would be best given whether I’m flying in or out, time of day, and the route of the plane. I scan FlyerTalk just to see where the seat is, and to think about what view I’ll have of the wing, and where it will be best to sit to take photos. I take these photos knowing everyone takes these photos, always enraptured seeing the pictures of others’ journeys.&lt;/p&gt;
&lt;p&gt;Even when my camera is dead or unavailable, I still look out the windows, just like I look out the windows of trains, cars, taxis. I just want to see.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/air_3.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/air_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/air_1.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Great Saunter</title>
    <link href="https://taylordavidson.com/2014/great-saunter/"/>
    <updated>2014-05-04T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/great-saunter/</id>
    <content type="html">&lt;p&gt;Last year I &lt;a href=&quot;https://taylordavidson.com/2013/manhattan&quot;&gt;cycled around the island of Manhattan&lt;/a&gt;, inspired by The Great Saunter, so this year I decided to do the real thing.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&quot;http://www.shorewalkers.org/hiking-events?task=view_event&amp;amp;event_id=574&quot;&gt;Great Saunter&lt;/a&gt; is not a race or a contest, it’s a celebration of urban exploration. In 2014 over 1,187 people signed up to walk 32 miles around Manhattan. Starting at 8 AM, people start from Faunces Tavern near Battery Park, and then continue clockwise around the island, hugging the shore as much as possible. Up the West Side Running Path and through Riverside Park, up to the Northwest Overlook, and continuing into Inwood Hill Park, where many people decide to stop for lunch at the mid-way point. For those that continue on, the route changes, as it ventures into northern Manhattan island, the Harlem River Greenway, and then into Harlem, before it returns to the East River and the East Side Promenade, which takes people back to the Tavern.&lt;/p&gt;
&lt;p&gt;Yes, that’s a long walk. But still, in 2014, &lt;a href=&quot;https://www.facebook.com/permalink.php?story_fbid=10152195795689542&amp;amp;id=349713819541&quot;&gt;542 people&lt;/a&gt;, or nearly half of those who registered, finished the walk. It took us nearly 11 hours to finish, following a consistent pace to take us through familiar and unfamiliar parts of Manhattan, including some of the &lt;a href=&quot;http://www.nydailynews.com/new-york/great-saunter-manhattan-reveals-hidden-gems-article-1.1767721&quot;&gt;hidden gems along the route&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Like Manhattan itself, parts of the walk are beautiful, bordering the water, lined with trees, busy with runners, cyclists, and tourists, while other parts were nearly empty, in-between two roads, decrepit buildings, around construction sites or mounds of trash. But seeing all the different sides of Manhattan is part of the simple joy of a long, slow, observant walk around (literally) the city.&lt;/p&gt;
&lt;p&gt;Finishing was a joy, but everyone who started the walk won.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_1.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_3.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_4.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_18.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_5.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_9.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_8.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_6.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_7.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_10.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_11.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_12.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_13.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_14.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_15.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_17.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_19.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_16.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Why Deep Linking Matters</title>
    <link href="https://taylordavidson.com/2014/deep-linking/"/>
    <updated>2014-05-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/deep-linking/</id>
    <content type="html">&lt;p&gt;“Deep linking” is a topic that is still simmering below the general conversation around mobile, but is due to have a major impact on mobile apps, ads, and commerce.&lt;/p&gt;
&lt;p&gt;As much as mobile dominates the conversation today, it’s still fairly raw compared to the web we’ve grown accustomed to on desktop computers. To start, the competition between mobile native apps and the mobile web continues to rage; Flurry &lt;a href=&quot;http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U3BW961dWzs&quot;&gt;recently released data&lt;/a&gt; showing that apps command 86% of the 2 hours and 42 minutes we spend on mobile devices a day. While this &lt;a href=&quot;http://us4.campaign-archive2.com/?u=b8ae28aaf0041b7e6d6ad9e32&amp;amp;id=ec5e5d2476&quot;&gt;isn’t necessarily the death of the mobile web&lt;/a&gt; that many have declared, it’s still an amazing portion, considering mobile is still &lt;a href=&quot;https://medium.com/new-industrial-revolution/3f606bf985c6&quot;&gt;“in a “pre-pagerank” where we lack the right tools and paths to find and discover content services efficiently”&lt;/a&gt;. In essence, it’s a lot easier to organize the web if we can track people, links, and our paths through the web.&lt;/p&gt;
&lt;p&gt;But each mobile app is it’s own silo, and the signals of links between content and services is lost. App discovery is broken; app content is locked within each app, and each app creates its own “walled garden”, in a way. Links and data does not get passed through apps, and thus the usual signals we can use to track user intent, ad performance, and other metrics that create the currency behind the desktop web aren’t as prevalent or as valuable in mobile.&lt;/p&gt;
&lt;p&gt;That’s where deep linking comes in. Deep linking allows app developers to link to specific pages within apps; for example, instead of linking to the Hotel Tonight mobile web site, or to the front page of the Hotel Tonight app, one could link directly to a specific hotel inside the Hotel Tonight app. A simple difference, but a profound impact.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;One reason why app install ads are so lucrative at the moment is because it’s really the best advertising option for app developers today. If you can’t link to a specific item to buy in an app, then all of your ad spending is going to be focused on a) getting people to install the app and b) re-engage with the app, because the only way for someone to see that item is to navigate to it through the app.&lt;/p&gt;
&lt;p&gt;But by deep linking from an ad to an item, mobile app developers could replicate the experience that happens on the web, and it opens up a far wider range of mobile ad experiences. And it’s a shift that is getting a lot of attention. Facebook, Google, and &lt;a href=&quot;https://dev.twitter.com/docs/cards/app-installs-and-deep-linking&quot;&gt;Twitter&lt;/a&gt; all announced varying levels of support for deep links in their recent announcements; Facebook went a step further to announce &lt;a href=&quot;http://applinks.org/&quot;&gt;App Links,&lt;/a&gt; an open, cross-platform solution for enabling deep linking.&lt;/p&gt;
&lt;p&gt;They aren’t alone, though, as the space is drawing interest from startups and VCs. &lt;a href=&quot;http://techcrunch.com/2013/10/16/urx-ads/&quot;&gt;URX&lt;/a&gt; recently raised a $12 MM Series A round and announced their own &lt;a href=&quot;http://urxtech.github.io/&quot;&gt;specification for enabling deep linking&lt;/a&gt;; mobile retargeters TapCommerce and ActionX, who have raised $12 MM and $3 MM, respectively, recently announced their &lt;a href=&quot;http://techcrunch.com/2014/02/27/top-mobile-marketers-team-up-to-push-a-new-specification-for-cross-linking-apps/&quot;&gt;own specification for deep linking&lt;/a&gt;. App search engine Quixey is backing &lt;a href=&quot;http://appurl.org/&quot;&gt;AppURL&lt;/a&gt;. Deeplink created their &lt;a href=&quot;http://www.deeplink.me/&quot;&gt;own system&lt;/a&gt; for managing deep links. And Tapstream also developed their own system, called &lt;a href=&quot;http://techcrunch.com/2014/01/23/tapstream-is-making-mobile-ads-smarter-with-deferred-deep-links-a-way-to-point-users-to-app-landing-pages-after-they-install/&quot;&gt;“deferred deep links”&lt;/a&gt;, which effectively creates landing pages inside apps until the app is installed, allowing developers to link inside apps not yet installed. Why the multiple standards? Every player serious in mobile advertising needs to offer deep linking, because it allows advertisers to create &lt;a href=&quot;http://www.adexchanger.com/mobile/what-app-developers-want-from-a-facebook-mobile-ad-network/&quot;&gt;richer in-ad engagement opportunities&lt;/a&gt;, making it easier for people to convert, and making it easier to track conversion performance. And in the absence of a common standard, why not create your own?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.macstories.net/news/with-app-links-facebook-aims-at-bridging-the-gap-between-mobile-apps/&quot;&gt;Deep linking isn’t new&lt;/a&gt;, but so far there hasn’t been a single standard that companies have agreed upon. Google leverages &lt;a href=&quot;https://developer.chrome.com/multidevice/ios/links&quot;&gt;x-callback-url&lt;/a&gt; across Google apps to open up links within apps, and Apple experimented with deep linking with &lt;a href=&quot;https://developer.apple.com/library/ios/documentation/AppleApplications/Reference/SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html&quot;&gt;smart app banners&lt;/a&gt;. And it’s still raw, for even Facebook’s proposed deep linking standard &lt;a href=&quot;http://www.macstories.net/news/with-app-links-facebook-aims-at-bridging-the-gap-between-mobile-apps/&quot;&gt;doesn’t provide drastically more added functionality than available before&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;So why is deep linking back in the conversation? The popularity of mobile apps, a growing problem for app developers and app marketers, and the lucrative quest to unlock mobile advertising revenue.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Deep linking is another example of how the mobile Internet experience has evolved very differently than the desktop Internet experience, in part driven by the success of mobile apps as the dominant mobile Internet experience. Cookies, originally an open specification of the web, have been replaced by proprietary identification methods owned by popular apps or mobile operating systems. Deep linking, originally a &lt;a href=&quot;http://www.nngroup.com/articles/deep-linking-is-good-linking/&quot;&gt;best practice&lt;/a&gt;, is now a specification of its own. Without the URL structure of the web, mobile app developers are forced to implement deep linking schemes to build back some of the basic functionality that the open web was originally built upon.&lt;/p&gt;
&lt;p&gt;Looking further, will deep linking recreate a complete URL structure for apps, or will it merely provide a short-term solution for mobile transactional ads and ecommerce?  Even if the answer is only “merely”, it should unlock significant ecommerce mobile advertising spending and help lead to a much more diverse set of mobile advertising ad units and experiences. Longer-term, deep linking may only be a stepping stone to deeper service integrations (such as &lt;a href=&quot;http://www.theguardian.com/technology/2014/may/07/google-maps-app-uber-minicab-taxi&quot;&gt;Google’s integration of Uber into Google Maps&lt;/a&gt;) and a wider adoption of &lt;a href=&quot;http://www.cezary.co/post/84466679744/mobile-cards&quot;&gt;mobile cards&lt;/a&gt;. Mobile cards may be predominantly a design paradigm at the moment, but they could have a larger influence on the &lt;a href=&quot;https://taylordavidson.com/2014/cards&quot;&gt;the architecture of the mobile web&lt;/a&gt;, and may enable a set of richer interactions beyond the abilities of deep linking.&lt;/p&gt;
&lt;p&gt;But for the foreseeable future, as long as apps dominate mobile experiences, expect to hear a lot more about deep linking.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Related,&lt;/strong&gt; &lt;a href=&quot;https://taylordavidson.com/2014/unbundling&quot;&gt;Why Mobile Unbundling isn’t Inevitable&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2014/apps&quot;&gt;The mobile single-purpose app strategy&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Evan Nisselson</title>
    <link href="https://taylordavidson.com/interviews/evan-nisselson/"/>
    <updated>2014-05-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/interviews/evan-nisselson/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image07.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
2008, Nikon F, “Other People’s Weddings” © Evan Nisselson&lt;/p&gt;
&lt;h2&gt;What do you do?&lt;/h2&gt;
&lt;p&gt;I have been involved in building or investing in digital imaging and video companies for almost 22 years. I have been a photographer since I was 13 years old, then a photo editor, photo buyer, and have worked with great teams to build different technology businesses for consumer and professional photographers.&lt;/p&gt;
&lt;p&gt;My goals are to solve problems, be creative, have fun and make money while I sleep.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image10.png&quot; alt=&quot;&quot;&gt;&lt;br&gt;
1999, Nikon F. “Making of @Home Network” © Evan Nisselson&lt;/p&gt;
&lt;p&gt;In 2012, I co-founded a $1M fund called &lt;a href=&quot;http://www.ldv.co/&quot;&gt;LDV Capital&lt;/a&gt; to invest in people around the world who leverage technology to entertain, increase efficiency, and solve problems.  We are focused on digital imaging/video technologies from “Capture to Smile,” and B-to-B SaaS companies; technology projects of interest that span the whole imaging/video spectrum from wearable cameras, computer vision, automagic editing software, visual search, imaging enabled commerce, augmented reality, robotic imaging and visual sharing.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image09.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
1995, Nikon F. “Love the Living of Life” © Evan Nisselson&lt;/p&gt;
&lt;h2&gt;How did you find your focus?&lt;/h2&gt;
&lt;p&gt;I worked as a photo editor at Saba Press Photos, a photo publisher and then entrepreneur for ~20 years with experience working at startups in Silicon Valley, New York City and Europe. I was fortunate to have an early view into Silicon Valley successes, working for the @Home Network in Silicon Valley which went public in 1997. We built the first broadband photography portal in 1998 @Home Network with a $3M joint venture with Intel.&lt;/p&gt;
&lt;p&gt;Entertainingly I was called a “&lt;a href=&quot;http://nisselson.com/lyra.shtml&quot;&gt;retro-futuristic type&lt;/a&gt;, who, despite running one of the most technically advanced web sites devoted to imaging, still shoots 35mm black and white film with a 1960’s vintage Nikon F, an all-mechanical, all-manual SLR.”&lt;/p&gt;
&lt;p&gt;I founded Digital Railroad in 2003, a venture-backed SaaS platform and marketplace for professional photographers which was a roller coaster ride, peaking at ~$3M in recurring revenue until its unfortunate demise during the 2008 economic crisis. We were receiving ten to twenty thousand 50mb files daily from over 3,000 individual photographers, 80 agencies and in 80 countries, all before cloud computing — more daily data than Associated Press and Reuters combined. We had a fantastic team and we learned a lot from our achievements and failures. It was then that I decided to help entrepreneurs avoid my mistakes and learn from the things I did well by mentoring entrepreneurs at 500Startups,Seedcamp, NYSeed, Founders Institute, and Techpeaks.&lt;/p&gt;
&lt;p&gt;##What is the most interesting technological, cultural, business, or artistic trend in photography that you’re excited about?&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image03.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
2010, Nokia N95 “Love the Living of Life” © Evan Nisselson&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image00.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
2003, Sony Ericsson P800 Camera. © Dave Yoder&lt;/p&gt;
&lt;p&gt;I strongly believe that camera phones and wearable cameras like the &lt;a href=&quot;http://getnarrative.com/&quot;&gt;Narrative Clip&lt;/a&gt; (we are investors) will replace at least 99% of all DSLR cameras and video cameras within 5-10 years. Professional photographers will continue to use DSLR’s, of course, but even they are frequently making pictures with their camera phones which are then published.&lt;/p&gt;
&lt;p&gt;The whole technology stack for capturing, managing, searching and sharing visual communications will have to be re-invented multiple times in the coming 5-20 years to handle this massive shift of how people will visually communicate. One holy grail will be a contact lens “RetinaCam” and I can’t wait. Blink… I just made a picture of you and shared in real-time. This will be one of many subjects we will discuss in detail at the &lt;a href=&quot;http://www.visionsummit.net/&quot;&gt;LDV Vision Summit&lt;/a&gt; which I am organizing with other experts.&lt;/p&gt;
&lt;p&gt;##What is the influence of digital technology on your photography?&lt;/p&gt;
&lt;p&gt;A huge digital technology influence on my photography and probably the largest technology disruption to the photography industry started in 2003. I gave up making pictures with my film cameras [Nikon F, FM and Rolliflex] and switched to my camera phone which at the time was my Sony Ericsson P800. I wrote an article that predicted that camera phones would replace point-shoot cameras and all thought I was crazy again. I only use a DSLR when photographing my friends weddings and I give them four signed images as a present. More can be viewed on my luddite website which I built in 1995. I have not changed it because it makes me laugh how we converted the images to ASCII text to prevent people from stealing the images.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image06.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
2008, Nokia N95 “Love the Living of Life” © Evan Nisselson&lt;/p&gt;
&lt;p&gt;##What’s one thing you’ve been wrong about in the past regarding the photography industry?&lt;/p&gt;
&lt;p&gt;One of the hardest aspects about building startups and investing in startups is trying to understand when is the right time for a new service and business. Some technologies ride the bleeding edge and are too early, on time or too late. I thought disruption of analogue photography by digital solutions would have occurred faster but it took a bit longer.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image04.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
2011, Contour Camera&lt;/p&gt;
&lt;p&gt;##What does “editing” photographs mean to you?&lt;/p&gt;
&lt;p&gt;The concept of editing images and video to me has drastically changed in the recent years and it will exponentially change even more in the years to come. I am very excited for this change and will not miss the thousands of hours I spent reviewing contact sheets, flipping through thousands of slides of my images looking for the best images to send to the magazines. I have a box which contains 20 years of negatives but they have no value if people cannot experience and be inspired by those images. At times, editing was a creative process but most of the time it was a chore. Trying to find the 5 photos that were relevant for a story out of thousands was non creative work. However, reviewing the final 5-10 images to select the best couple images was very enjoyable and a creative process. Technology has forever changed that process and will hopefully allow us to spend more time on the creative process.&lt;/p&gt;
&lt;p&gt;A combination of technology solutions are now helping us leverage additional meta data associated with images to help us find and select the best images such as GPS location coordinates, date/time, and facial recognition to help filter images. I presently make a couple of photos per day with my camera phone and I capture about three thousand photos a day with my Narrative Clip. The Narrative clip platform has smart algorithms on the server which review different attributes of images to show me the best images from events throughout my day. Of course I can also review all of the images but this process quickly helps me review the best images to select a couple that I want to share privately or publicly to my social graph. There are many technology startups that are leveraging computer vision to analyze the context of images and video which will help filter millions of files in seconds so that we can focus more of our precious time on the creative process.&lt;/p&gt;
&lt;p&gt;Two of my favorite photographers are Henri Cartier-Bresson who coined the “The Decisive Moment” and the visual poet Robert Frank. They focused on capturing decisive moments, and they have inspired me since I started making pictures when I was 13 years-old. However, there are also many visual serendipity moments that are missed throughout our lives, and I don’t enjoy always having my camera in between myself and life’s moments.  In the coming years, a combination of decisive moments and serendipity, e.g. &lt;a href=&quot;https://www.youtube.com/watch?v=LC1DB4y9D54&quot;&gt;“decisendipity”&lt;/a&gt; moments, will be visually captured and create smiles from capture devices on our bodies, in our clothes, our eyes, security devices, via drones, robots and in our hands. These “decisendipity” moments will be a new, valuable and very unique view into our lives. This is very exciting and we will be showcasing many of these technologies at our &lt;a href=&quot;http://www.visionsummit.net/&quot;&gt;LDV Vision Summit&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;##“Everyone is a photographer”. Agree or disagree, and why.&lt;br&gt;
Yes, everyone is a photographer. Beautiful photos can be captured by anyone. Photos are a means of visual communication and a photo succeeds when a moment is documented, if it inspires a smile and if it tells a story. However, only select individuals are good professional photographers who every time they pick up the camera they can consistently capture brilliant photos. They may capture individual photos or a series of photos that goes in depth to find the core meaning of a moment, a person, a life, a feeling, a mood, and/or an event which enlightens the world with their insights and perspective.&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image08.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
1995, Nikon F. “Love the Living of Life” © Evan Nisselson&lt;/p&gt;
&lt;p&gt;##Who do you look to up in your field?&lt;br&gt;
I have been honored to have fantastic mentors and editor friends over the years in the photography industry who inspire me - Howard Chapnick, Marcel Saba, Karen Mullarkey, David Friend, Rick Smolan, Mike Davis, Michelle McNally and tons of great photographers who inspire me everyday.&lt;/p&gt;
&lt;p&gt;##What is your favorite photo app, and why?&lt;/p&gt;
&lt;p&gt;My favorite photo app is my EYE. My retina is always directly connected to the creative side of my brain and this is why I can’t wait for my Retina Camera… Blink.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/interviews/image01.jpg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
2013, Pirate Summit, © Dan Taylor/Heisenberg Media&lt;/p&gt;
&lt;p&gt;The &lt;a href=&quot;http://www.visionsummit.net/&quot;&gt;LDV Vision Summit&lt;/a&gt; in NYC on June 4th in NYC. Come join us at the first summit which is bringing together the experts of the imaging/video technology industry to discuss how digital photography and video technologies are revolutionizing how humans communicate and do business. New innovations are emerging every month and the digital imaging market is poised for disruption and exponential growth. As a result, photographers, videographers and companies are struggling to leverage the right solutions to help them adapt and thrive in the new world. Get 40% off the normal price with the code “TAYLORDAVIDSON” (max 20 tickets), register &lt;a href=&quot;http://www.visionsummit.net/&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Follow Evan Nisselson at &lt;a href=&quot;http://twitter.com/nisselson&quot;&gt;@nisselson&lt;/a&gt; and &lt;a href=&quot;http://www.ldv.co/&quot;&gt;ldv.co&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The State of Programmatic Advertising</title>
    <link href="https://taylordavidson.com/2014/programmatic/"/>
    <updated>2014-05-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/programmatic/</id>
    <content type="html">&lt;p&gt;A couple weeks ago I gave the kickoff talk to &lt;a href=&quot;http://digiday.com/platforms/programmatic-advertising-maturing/&quot;&gt;Digiday’s Programmatic Summit&lt;/a&gt;, focusing on how programmatic advertising is maturing and evolving. Programmatic ad buying &lt;a href=&quot;http://reactionwheel.net/2014/03/automated-ad-buying-already-mainstream-whether-marketers-understand.html&quot;&gt;is already mainstream&lt;/a&gt;, but it’s being forced to evolve as the pillars of programmatic are coming under pressure from many sides. The continued shift in how we use the web, toward mobile and social, have forced publishers and advertisers to rethink the data they use (the presssure on third-party cookies and the rise of first-party data) and alter their ad formats (of which “native” is one concept) to create better ways to build, deploy, and buy ads at scale.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://vimeo.com/95407168&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/digiday_taylor.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;At the core, I believe that &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;people define the ad units that advertisers use&lt;/a&gt; by how they use the web, because brands follow eyeballs and dollars follow performance, and thus publishers and advertisers are forced to evolve their ad units to fit the mediums and interaction methods that we make popular on the web. At first, that means custom ads and test periods, but over time, that means that new formats create processes so that they can be bought and sold at scale. Therefore, &lt;a href=&quot;https://taylordavidson.com/2012/native&quot;&gt;what’s native today will be programmatic tomorrow&lt;/a&gt;. As Digiday &lt;a href=&quot;http://digiday.com/platforms/programmatic-advertising-maturing/&quot;&gt;quoted from my talk&lt;/a&gt;,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“The idea that native can’t be programmatic is based on a fundamentally short-sighted view of what native is,” Davidson said.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The platforms have embraced programatic: Facebook and Twitter are now public companies, powered by billions of dollars in advertising revenue through programmatic channels, and Pinterest and many others are beginning to test, guardedly, programmatic advertising offers.&lt;/p&gt;
&lt;p&gt;The platforms highlight an important shift, in that programmatic is going &lt;a href=&quot;http://digiday.com/platforms/programmatic-advertising-maturing/&quot;&gt;far beyond the banner&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“The real challenge around programmatic is not around using the pipes to send more banners,” he said. “Instead, it’s about marrying new formats with content, targeting and data to create a different model for ad deployment that’s native to the experience.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;… and that’s happening with traditional publishers as well as social platforms. Publishers are &lt;a href=&quot;https://taylordavidson.com/2014/media&quot;&gt;evolving their ad offerings&lt;/a&gt; to deal with the pressure of the shift to mobile and social, and you can be sure that beyond their initial push to offer custom content offerings and native ad formats are native ad networks, native SSPs, native exchanges, and a new set of aggregated and automated ways to buy and sell these new formats.&lt;/p&gt;
&lt;p&gt;That eventual evolution highlights the real challenge. If we simply recreate a native adtech stack and buying process that replicates the system created for banners, banner blindness will be supplemented by native ad blindness. And who wins in that &lt;a href=&quot;https://taylordavidson.com/2014/native-normal&quot;&gt;new normal&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;Programmatic is often thought of simply as a format, but it’s important to separate the process from the formats. Programmatic buying processes are here to stay, and will continue to evolve under different guises like &lt;a href=&quot;http://digiday.com/platforms/what-is-programmatic-direct/&quot;&gt;programmatic direct&lt;/a&gt;, programmatic guaranteed, &lt;a href=&quot;http://digiday.com/platforms/what-is-real-time-bidding/&quot;&gt;real-time bidding&lt;/a&gt;, and other possible new processes still to-be-created. But the ad formats and the data stacks will continue to evolve significantly, and to figure out where they are going, start by &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;looking at where consumer technology is going&lt;/a&gt;.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Digiday wrote up a good summary of the talk at &lt;a href=&quot;http://digiday.com/platforms/programmatic-advertising-maturing/&quot;&gt;5 signs programmatic advertising is taking off&lt;/a&gt;, and you can watch the full talk on Vimeo, &lt;a href=&quot;http://vimeo.com/95407168&quot;&gt;The State of Advertising Technology&lt;/a&gt; (13 minutes) and view the slides on Slideshare, &lt;a href=&quot;http://www.slideshare.net/tdavidson/digiday-programmatic-future&quot;&gt;The State of Programmatic&lt;/a&gt;. And thank you to Jonathan Kim (&lt;a href=&quot;http://twitter.com/jkim772&quot;&gt;@jkim772&lt;/a&gt;) of The Media Kitchen for his thoughts and contributions to the talk.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>London, England</title>
    <link href="https://taylordavidson.com/2014/london/"/>
    <updated>2014-06-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/london/</id>
    <content type="html">&lt;p&gt;Traveling to London always feels like coming home.&lt;/p&gt;
&lt;p&gt;Here’s why: I went to high school for nearly four years outside London, and after graduating from university, went back a few years later to work for a startup in central London. A good part of my “formative” years were spent in England in British culture, and to this day it’s still a part of me.&lt;/p&gt;
&lt;p&gt;Everytime I return to London, I crave the simple things: a pint, a run in the park, a walk in the neighborhood, a Saturday on a high street, a paper and a chat. I’ve been to all the tourist sights over the years, and always pop into a museum when I visit, but for me, London is about the simple things that remind you of home.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;What I like to do in London:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;London is a difficult city to find a place to stay. Famously small, cramped, expensive hotel rooms, many different neighborhoods scattered over the city, and so many different options. I used to live in South Kensington in the western part of Central London, but I never stay there when I travel. I prefer to stay in Marylebone and around, in central London, close to transport and the neighborhoods that I like to frequent. I like the &lt;a href=&quot;https://www.tablethotels.com/The-Mandeville-Hotel/London-Hotels-England/24890&quot;&gt;Mandeville Hotel&lt;/a&gt; and the &lt;a href=&quot;https://www.tablethotels.com/Dorset-Square-Hotel/London-Hotels-England/116721&quot;&gt;Dorset Square Hotel&lt;/a&gt;, but there are many, many options.&lt;/li&gt;
&lt;li&gt;Run in the parks. I like to run through &lt;a href=&quot;https://foursquare.com/v/regents-park/4b233922f964a520785424e3&quot;&gt;Regent’s Park&lt;/a&gt; and up to the top of Primrose Hill, to &lt;a href=&quot;https://www.eyeem.com/p/38804771&quot;&gt;look over the city&lt;/a&gt;, and do loops on the paths past people enjoying their days. I usually run through Hyde Park, Green Park and St. James Park, all brilliant parks in the center of London.&lt;/li&gt;
&lt;li&gt;Walk. The walk from Westminster past the London Eye to the Tate Modern, and across the Millenium Bridge and up to St. Paul’s, is one of my favorites. I also love wandering through the mews in central London. East London, Shoreditch, the Silicon Roundabout, have all become far more popular since I last lived in London, so it’s an area I’m less familiar with, but it’s where I’m exploring these days.&lt;/li&gt;
&lt;li&gt;Pints. A pint in the afternoon is a standard part of my London day. I grew up with the classic British pub, but the rise of the gastropub and the changing in the laws regarding closing times has changed the pub scene a bit.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_park.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_bench.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_running.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_primrose.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_street.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_exmouth.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_mews.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_me.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_paddington.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/london_station.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Milford, CT</title>
    <link href="https://taylordavidson.com/2014/ct/"/>
    <updated>2014-06-15T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/ct/</id>
    <content type="html">&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ct_house.jpg&quot; alt=&quot;House in Milford, CT&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ct_beach.jpg&quot; alt=&quot;Beach at Milford, CT&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ct_beach_2.jpg&quot; alt=&quot;Beach at Milford, CT&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/ct_water.jpg&quot; alt=&quot;Water at Milford, CT&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Internet of Things is about people, not things.</title>
    <link href="https://taylordavidson.com/2014/iot/"/>
    <updated>2014-06-18T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/iot/</id>
    <content type="html">&lt;p&gt;A couple weeks ago I gave a talk at &lt;a href=&quot;http://www.startupiceland.com/&quot;&gt;Startup Iceland&lt;/a&gt; in Reykjavik about the Internet of Things, focusing on how the internet of things is evolving. The idea of sensors in our world connecting physical things to a network is an old concept that’s seeing new light, driven by an intersection between &lt;a href=&quot;http://schlaf.me/post/81679927670&quot;&gt;mobile on-demand services&lt;/a&gt; and internet-connected physical sensors, enabled by the rise of inexpensive sensors, smartphones, wearables, and the cloud.&lt;/p&gt;
&lt;div class=&quot;embed-vimeo&quot; style=&quot;margin-bottom:2.6em;&quot;&gt;
http://vimeo.com/97226413
&lt;/div&gt;
&lt;p&gt;It’s all exciting, but it’s also exposing some age-old questions between the value proposition of the Internet of Things and the control and privacy of data created by a network of connected sensors. &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/5/26/the-internet-of-things&quot;&gt;Dumb sensors connected to a clever cloud&lt;/a&gt; can deliver valuable insights and interactions, but will people be comfortable sharing all their data to the cloud? The smartphone has emerged as the edge of the intelligent network, merging the value proposition of on-demand services and the Internet of Things, but how will the intelligent network develop alongside the smartphone network?&lt;/p&gt;
&lt;p&gt;How will we see sensors provide functionality and value to people without sharing all data to the cloud? It will start with more processing of data at the sensor (and smartphone) layer, small data instead of big data, and more of a focus on using smart things to empower smart people.&lt;/p&gt;
&lt;p&gt;That’s a quick summary of the talk, but I’d suggest you take the 16 minutes to get the full picture in the video + slides embedded above or &lt;a href=&quot;http://vimeo.com/97226413&quot;&gt;on Vimeo &amp;gt;&amp;gt;&lt;/a&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Video of the talk is on Vimeo, &lt;a href=&quot;http://vimeo.com/97226413&quot;&gt;Internet of Things - Startup Iceland&lt;/a&gt;, and the slides are on Slideshare, &lt;a href=&quot;http://www.slideshare.net/tdavidson/the-internet-of-things-is-about-people-startup-iceland&quot;&gt;The Internet of Things is about People - Startup Iceland&lt;/a&gt;. Research, quotes and links in the talk include posts by &lt;a href=&quot;http://radar.oreilly.com/2014/04/ioth-the-internet-of-things-and-humans.html&quot;&gt;Tim O’Reilly&lt;/a&gt;, &lt;a href=&quot;http://techcrunch.com/2013/05/25/making-sense-of-the-internet-of-things/&quot;&gt;Matt Turck&lt;/a&gt;, &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/5/26/the-internet-of-things&quot;&gt;Benedict Evans&lt;/a&gt;, &lt;a href=&quot;http://schlaf.me/post/81679927670&quot;&gt;Steve Schlafman&lt;/a&gt;, &lt;a href=&quot;http://stevecheney.com/on-the-new-edge-network-and-the-future-of-local-commerce/&quot;&gt;Steve Cheney&lt;/a&gt;, &lt;a href=&quot;http://idlewords.com/bt14.htm&quot;&gt;Maciej Ceglowski&lt;/a&gt;, and &lt;a href=&quot;http://www.truste.com/gb-internet-of-things-index-2014/&quot;&gt;TrustE&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Moving on from kbs Ventures</title>
    <link href="https://taylordavidson.com/2014/moving-on/"/>
    <updated>2014-07-07T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/moving-on/</id>
    <content type="html">&lt;p&gt;After a great three years at kbs+ Ventures, the time has come for me to move on. I’m excited to announce that I recently resigned to pursue new endeavors.&lt;/p&gt;
&lt;p&gt;I’d like to take this opportunity to thank everyone at kbs and MDC Partners for providing the support, encouragement, and dedication to entrepreneurship and innovation that made it possible for kbs+ Ventures to thrive. Over the past three years, we invested in &lt;a href=&quot;http://angel.co/tdavidson&quot;&gt;11 companies&lt;/a&gt;, created &lt;a href=&quot;http://kbsp.vc/book.html&quot;&gt;a book about entrepreneurship&lt;/a&gt;, and launched &lt;a href=&quot;http://adage.com/article/agency-news/retain-talent-teach-leave-kbs/241121/&quot;&gt;an educational program about entrepreneurship and innovation&lt;/a&gt;. I met, advised, and worked with hundreds of entrepreneurs (and &lt;a href=&quot;https://taylordavidson.com/2013/feedback&quot;&gt;here’s their feedback&lt;/a&gt;). Additionally, it was a great privilege to teach at Venture for America, Carnegie Mellon, SVA, and General Assembly, and work with accelerators and coworking institutions, including TechStars, ERA, Launch Pad, The Brandery, WeWork, and more. I was a judge at a number of business plan competitions (Rice, Tulane, Women 2.0 and others), spoke at multiple conferences (the Digiday Programmatic Summit and Startup Iceland, amongst others), and was written about in leading print and online publications including Fast Company, AdAge, Fortune, Forbes, Wired, Digiday, and AdExchanger.&lt;/p&gt;
&lt;p&gt;I’d also like to express my gratitude to Darren Herman, who first brought me on to help build kbs+ Ventures, and also to Miles Nadal and MDC Partners for their guidance and support. Thank you to the kbs+ Ventures Fellows past and present for their insights and passion for entrepreneurship.&lt;/p&gt;
&lt;p&gt;To the founders in the kbs+ portfolio, thank you for the privilege of working with you, and I’m looking forward continuing to support you. It’s an honor to be a part of the New York tech community.&lt;/p&gt;
&lt;p&gt;So, what’s next? I’m going to take a nice long summer vacation, travel with my family, and continue to work on &lt;a href=&quot;https://foresight.is/&quot;&gt;projects&lt;/a&gt; that matter to me. I’m continuing a number of conversations about the next big step in my professional career. I’m excited to explore ways to work with smart people on smart ideas and will be making an announcement in the fall on where I land.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Keep in touch via &lt;a href=&quot;https://twitter.com/tdavidson&quot;&gt;Twitter&lt;/a&gt;, &lt;a href=&quot;http://angel.co/tdavidson&quot;&gt;Angellist&lt;/a&gt;, and &lt;a href=&quot;https://www.linkedin.com/in/taylordavidson&quot;&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Future of Mobile Photography Apps</title>
    <link href="https://taylordavidson.com/2014/capture/"/>
    <updated>2014-07-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/capture/</id>
    <content type="html">&lt;p&gt;About a year ago I wrote about &lt;a href=&quot;https://medium.com/photography-past-present-future/the-filter-future-3518ca94426e&quot;&gt;the future of filters&lt;/a&gt;, focusing on what’s next in consumer photography products:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… I think we’ll soon see apps that productize the photographic eye and standardize composition.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Meaning, there are abundant options for people to edit, share, and view photos, but few options to help people take better pictures. Smartphone photo apps and cameras have largely neglected the “capture experience” to focus on the editing and sharing experiences &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/capture/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;. Live view, capture grids, and exposure meters help us understand our compositions, but they still take a lot of work and understanding to maximize their potential. And that makes sense: the photographer’s eye, the ability to process a scene and see and compose a quality, interesting, picture, is a unique, artistic skill that can be difficult to teach and takes a lot of experience to master.&lt;/p&gt;
&lt;p&gt;Of course, what’s hard is also the opportunity.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Editing (&lt;a href=&quot;https://medium.com/photography-past-present-future/the-filter-future-3518ca94426e&quot;&gt;in the hobbyist sense of the word&lt;/a&gt;) is a hard skill to learn, but photo app developers have tackled this issue by creating preset filters and post-processing tools to help people process and improve their images. Instagram’s success stems from their ability to help make people’s pictures better: quality filters that change tones, colors, and moods, a standardized square crop to make composition simpler, and a limited range of editing options, combine to make easy for people to make and share better pictures.&lt;/p&gt;
&lt;p&gt;Competing app deveopers caught on, and people now have a wide range of editing and sharing apps at their disposal. Even Instagram has added features and options to keep up with competitors (and to aid in their &lt;a href=&quot;http://fortune.com/instagram-is-ready-to-take-its-shot/&quot;&gt;monetization plans&lt;/a&gt;). Images are everywhere.&lt;/p&gt;
&lt;p&gt;In that context, it’s not surprising to see that Apple’s announcements of manual camera controls in &lt;a href=&quot;https://www.apple.com/ios/ios8/&quot;&gt;iOS 8&lt;/a&gt; would be greeted by a great deal of excitement by developers and users. The current full-auto iPhone camera app, with a limited set of options around HDR, video, panoramic, AE / AF lock, and nine preset filters, will soon offer near &lt;a href=&quot;http://www.anandtech.com/show/8131/manual-camera-controls-in-ios-8&quot;&gt;full manual control&lt;/a&gt; over the camera. Photographers will be able to change ISO, shutter speed, focus, white balance, exposure bias, EV bracketing, and shutter speed/ISO bracketing all at the time of capture.&lt;/p&gt;
&lt;p&gt;But since the iPhone is already &lt;a href=&quot;http://petapixel.com/2013/04/25/apple-touts-iphone-as-the-worlds-most-popular-camera-in-new-commercial/&quot;&gt;the world’s most popular camera&lt;/a&gt;, it begs the question: is this what people need? The iPhone’s success as a camera stems from many factors, many of which are about it being an Internet-connected, geo-tagged, community-connected camera, but the ease and simplicity of an all-auto, easy to use, touch screen experience has definitely been a big part of it’s success. Do people truly want more settings to learn how to use and more ways to fine-tune the image as it’s captured?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In a vacuum, yes, but few people live in a vacuum.&lt;/p&gt;
&lt;p&gt;Professional photographers will rejoice at the granular manual controls and creative power in iOS 8. But the amateur / hobbyist photographer drives mobile photography today, and I’ll bet few people will ever &lt;em&gt;consciously&lt;/em&gt; use the manual controls.&lt;/p&gt;
&lt;p&gt;That doesn’t mean that that iOS 8’s innovations are lost: quite the opposite. Camera API, &lt;a href=&quot;http://techcrunch.com/2014/06/02/apple-ios-8-sdk-gives-developers-access-to-faster-3d-graphics-touch-id-and-more/&quot;&gt;PhotoKit&lt;/a&gt;, and &lt;a href=&quot;http://www.macstories.net/stories/ios-8-extensions-apples-plan-for-a-powerful-app-ecosystem/&quot;&gt;app extensions&lt;/a&gt; will unlock a wide range of capabilities for photo app developers, which will in turn could create new, better, and easier ways for people to take photos.&lt;/p&gt;
&lt;p&gt;Camera API, or &lt;a href=&quot;https://developer.apple.com/library/prerelease/ios/documentation/AVFoundation/Reference/AVCaptureDevice_Class/index.html#//apple_ref/occ/instp/AVCaptureDevice/exposureDuration%20&quot;&gt;AVCaptureDevice API&lt;/a&gt;, allows developers to tap into the same manual control options being built into the stock iOS Camera app. &lt;a href=&quot;https://developer.apple.com/library/prerelease/ios/documentation/Photos/Reference/Photos_Framework/index.html&quot;&gt;PhotoKit&lt;/a&gt; allows developers to tap into the same functionalities as the stock Photos app, including iCloud Photos. And the more general introduction of app extensions, some of which are focused on photo editing, will allow users to access editing features and filters directly from a wider range of applications without having to succumb to the save-and-reopen workflow. Here’s an example: if users have the VSCO app installed they would be able to edit pictures using VSCO filters and tools directly in the camera app, without having to open it in VSCO directly. App developers still have to choose to create app extensions for their core apps, but the possibility to integrate their features into a broader range of user interaction points will be an attractive option to many.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Apple isn’t the only one innovating in this, course. Google recently announced Android L, which includes a &lt;a href=&quot;http://www.anandtech.com/show/8274/understanding-androids-camera-hal3&quot;&gt;wide range of new functionalities and APIs&lt;/a&gt; for mobile photography developers. Previously, Google’s stock Android camera app had a range of manual control options, but they weren’t exposed to third-party developers, so OEMs had to create their own Camera apps and APIs to provide to third-party developers. But Android L is changing that, and going a step further in building new features and options for third-party developers. In addition to the usual manual controls, it &lt;a href=&quot;http://www.anandtech.com/show/8274/understanding-androids-camera-hal3&quot;&gt;will be possible to do&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… burst shots, full resolution photos while capturing lower resolution video, and HDR video. In addition, because the pipeline gives all of the information on the camera state for each image, Lytro-style image refocusing is doable, as are depth maps for post-processing effects.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Impressive and exciting, certainly. Android L is a completely redesigned approach to imaging, and it will provide far more functionalities and controls for third-party developers to access and leverage.&lt;/p&gt;
&lt;p&gt;But to compete and differentiate, app developers will have to more than simply expose the new manual options. A developer will have to use the manual controls to make the capture experience automatically better, easier, faster for the user, in a way that differentiates themselves from other apps on the market.&lt;/p&gt;
&lt;p&gt;How could this play out for the user? We aren’t going to choose ISOs and aperture settings, we are going to tell an app what we’re taking a picture of or what we want to accomplish, and the app is going to figure it out automatically. We aren’t going to always think about new, creative ways to expose a scene: the app is going to figure it out and suggest it to us automatically. An app will read the subject of our composition and automatically create suggested or potential cop options to fit the rule of thirds or other composition guidelines. An app will tell us to crouch down, or move closer, or move 10 feet to the right to get a better picture. An app will read the subject and create motion blur, bokeh, double exposure, diptychs, and other creative ways to interpret our image. Apps will work to replace human instruction, education, and experience by automatically embedding the decision-making and interpretation into the mobile capture experience. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/capture/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Let’s think about the innovations more broadly and consider the implications of what Apple and Google are doing in mobile photography:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;For an independent app developer, the time is now to innovate on the capture experience. Editing and filters are commodities. The smartphone OSs and OEMS (Apple, Google, Samsung, Nokia, and now Amazon) are building more functionality and features into the stock camera and photo apps. &lt;strong&gt;Focus on photography, not photos.&lt;/strong&gt; Work with photographers to understand how images can be improved, and understand the creativity and thought process behind a good eye, and create something that magically takes better pictures for everyone.&lt;/li&gt;
&lt;li&gt;For an existing photo app developer, the time is now to build or buy to move down the stack closer to the capture experience. The capture, editing, and sharing experiences are going to become more tightly integrated in the future, the opportunity is now.&lt;/li&gt;
&lt;li&gt;For a camera manufacturer, beware. Smartphones have stolen share and software is quickly replicating the advantages of camera and lens hardware (at least to the 80-90% level). In the end, I’m betting on software for the masses, but hardware will still have a role for the last 10-20% of users and usecases. Plan accordingly.&lt;/li&gt;
&lt;li&gt;For the professional photographer, automatic technology will make it harder to compete on a single, stand-alone image basis, because if &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/6/24/imaging&quot;&gt;1.5 billion images are shared every day&lt;/a&gt;, it’s inevitable that there will be some accidental stunners in there. But technology won’t enable a crowd of hobbyists to replace professionals, as there will always be a role for professionals to create quality images in important, time-sensitive, access-restricted, creatively-determined, and one-time-only type situations. As always, know what you shoot and what makes you different. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/capture/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;li&gt;For enterprise image users or enterprise imaging developers, note that the innovations in smartphone software aren’t just about consumer photography. Introducing better imaging software into smart devices opens up new opportunities for enterprise usecases. Scanning, 3D imaging, satellite imaging, aerial imaging, security imaging, and more are also impacted by mashing better imaging software with inexpensive, networked hardware.&lt;/li&gt;
&lt;li&gt;For &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;messaging apps&lt;/a&gt; that leverage photos as communication, I’m curious to see how you’ll use new imaging possibilities for communication usecases.&lt;/li&gt;
&lt;li&gt;For a user, welcome to the future.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Many of these implications will take a lot of time to filter down into products, business models, and widespread adoption. And many of the creative applications of the greater imaging controls of iOS and Android will be hard to implement and accomplish. But like most platform innovations, what’s really exciting will be the applications of the technology that we haven’t thought of yet. It’s still early days in mobile photography.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Thank you to &lt;a href=&quot;https://twitter.com/zacktrak&quot;&gt;Zack&lt;/a&gt;, who gets credit for the phrase “capture experience” and starting the discussion that led to this post. &lt;a href=&quot;https://taylordavidson.com/2014/capture/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Obviously, image recognition and automatic cropping and other functionalities aren’t available yet. But &lt;a href=&quot;http://googleresearch.blogspot.com/2014/04/lens-blur-in-new-google-camera-app.html&quot;&gt;Google’s implementation of Lens Blur&lt;/a&gt; in the Google camera app and use of computer vision technologies and depth maps to determine foreground and background show it’s definitely possible. &lt;a href=&quot;https://taylordavidson.com/2014/capture/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Richard Kelly, Paul Melcher and I talked about the opportunities for professional photographers &lt;a href=&quot;https://asmp.org/evolution-revolution&quot;&gt;during an ASMP webinar in June&lt;/a&gt;, inspiration and credit for this point goes to Richard and Paul. &lt;a href=&quot;https://taylordavidson.com/2014/capture/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Why Mobile Unbundling Isn&#39;t Inevitable</title>
    <link href="https://taylordavidson.com/2014/unbundling/"/>
    <updated>2014-08-08T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/unbundling/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;tl;dr: The rationale for unbundling is based on how we access apps and accomplish tasks on our phones today, given the environments created by the mobile operating systems. But if the operating systems changes how apps work, unbundling may not make the same sense.&lt;/em&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;We’re fascinated by &lt;a href=&quot;https://medium.com/@Borthwick/homescreen2014-4d07472265c7&quot;&gt;what’s on people’s homescreens&lt;/a&gt;, and rightly so: what’s on our homescreens shapes industries, lives, fortunes, and futures.&lt;/p&gt;
&lt;p&gt;What’s popular on our homescreens is a proxy for what’s working in mobile, and by extension, what’s not. And there are a lot of conversations about the best way to build apps today. &lt;a href=&quot;http://avc.com/2014/05/app-constellations/&quot;&gt;App constellations&lt;/a&gt;. &lt;a href=&quot;http://stratechery.com/2014/social-conglomerate/&quot;&gt;App conglomerates&lt;/a&gt;. &lt;a href=&quot;http://techcrunch.com/2014/05/15/foursquares-swarm-and-the-rise-of-the-invisible-app/&quot;&gt;Invisible apps&lt;/a&gt;. &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/8/1/app-unbundling-search-and-discovery&quot;&gt;App unbundling&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/apps&quot;&gt;Single purpose apps&lt;/a&gt;. &lt;a href=&quot;http://www.fastcodesign.com/3031397/alpha-apps-the-smartphone-future-no-one-is-talking-about&quot;&gt;Alpha apps&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/deep-linking&quot;&gt;Deep linking&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;And the conversation keeps coming back to unbundling. Which shouldn’t be surprising:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;a href=&quot;http://ben-evans.com/benedictevans/2014/8/1/app-unbundling-search-and-discovery&quot;&gt;The user interfaces of smartphones drive unbundling&lt;/a&gt;, as &lt;a href=&quot;https://taylordavidson.com/2014/apps&quot;&gt;single purpose apps have the UX and UI design advantages&lt;/a&gt; to deliver better product experiences for people on mobile. The limits of the methods of input, the screen size, the ergonomics of mobile keyboards and our hands, all put pressure on developers to reduce the complexity and depth of interactions and make it easier for people to get things done. And one of the simplest ways to accomplish that is to build a product that does less stuff. &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/8/1/app-unbundling-search-and-discovery&quot;&gt;Features hidden deep in tabs&lt;/a&gt; are lost to most users, so put less features deep inside products.&lt;/li&gt;
&lt;li&gt;How we use the web changes, and it’s the insurgents that discover and emergent usecases first. There’s a reason why Facebook didn’t invent Instagram, WhatsApp, or Snapchat, and we shouldn’t expect them to. Big ideas start off as toys; or to be clearer, they start off as &lt;a href=&quot;http://blog.samaltman.com/stupid-apps-and-changing-the-world&quot;&gt;something that some people love and most people think is a toy&lt;/a&gt;. Toys don’t get built, supported, and given room to succeed by public or growth-stage companies. So it shouldn’t be a surprise that the next big ideas come from new companies, and then put pressure on the incumbents to catch up, either by building a competing product of their own, or by acquiring the insurgent.&lt;/li&gt;
&lt;li&gt;The first market leaders with app-based mobile products (Facebook, Twitter, etc.) are either going public or deep into their growth stages, so their businesses and product suites have become more complex, more feature-laden, more robust. The &lt;a href=&quot;http://dealbook.nytimes.com/2014/08/05/new-strategy-as-tech-giants-transform-into-conglomerates/&quot;&gt;tech giants are transforming into conglomerates&lt;/a&gt;, and as they increase their range of businesses, it’s not surprising that a) they are getting pressure from insurgents working to pick off parts of their businesses and b) they have more difficulty building a single app that integrates all of the offerings under the corporate umbrella.&lt;/li&gt;
&lt;li&gt;VCs invest in insurgents, not incumbents, and are in effect contributing to unbundling pressures by creating new companies aiming to build businesses that pick off the features of larger companies. While this does indeed lead to a lot of acquhires, there’s no question that big tech company acquisitions are major sources of VC returns.&lt;/li&gt;
&lt;li&gt;An opinion: on average, we’re getting harder to please. As smartphone penetration increases, smartphones begin to be used by people that don’t care about the tech, and can’t even begin to understand it: they just want it to work. We’re well past the early adopter phase in smartphones, and well past the early adopter phase of most of the apps on people’s homescreens. The mass market rewards easier, simpler, more focused apps help people get things done faster, better, easier.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;The examples of companies pursuing various types of unbundling strategies are well known: Facebook, Google, Twitter, Dropbox, Foursquare, Evernote are all well-known companies with millions to billions of users building and buying suites of apps. Facebook built Paper, Messenger, and Slingshot, and bought Instagram and WhatsApp. Twitter bought Vine. Dropbox built Carousel. Foursquare cleaved itself into two with Swarm and the new Foursquare. Evernote released Evernote Hello, Evernote Food, Skitch and Penultimate. Google has pursued a suite of apps strategy for awhile, but recently split out Sheets and Docs from the Google Docs app.&lt;/p&gt;
&lt;p&gt;Why? Because they want your time, your attention, your usage, your homescreen. And to do that, they decided that they needed to unbundle their apps into features to make it easier for you to access and use them. But let’s consider why or why not that works.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;One of the major rationales for unbundling is that app store distribution is “broken”, i.e. prohibitively hard or expensive for new apps. Thus, unbundling is an effective way for a company to use an established app with a large user base (assuming they have both) to drive distribution for their newer, unbundled app. It’s a strategy that gaming companies have used effectively, but has been applied less by non-gaming companies.&lt;/p&gt;
&lt;p&gt;Agreed: the app stores could stand to be &lt;a href=&quot;https://medium.com/message/friending-the-app-store-c8506354ba09&quot;&gt;far better at discovery&lt;/a&gt;. The list-based curated lists lead to power law effects that hinder new app adoption. Until very recently, it was &lt;a href=&quot;https://taylordavidson.com/2014/deep-linking&quot;&gt;hard to track app install conversions&lt;/a&gt; from paid marketing campaigns. And outside of Facebook, there were few inventory sources to buy app install ads, so prices for app install ads were increasing.&lt;/p&gt;
&lt;p&gt;But is the unbundling-for-distribution strategy working? &lt;a href=&quot;http://www.cbinsights.com/blog/app-constellations-fred-wilson&quot;&gt;The data is mixed&lt;/a&gt;, as the CB Insights data reports that many of the in-house unbundled apps have struggled to get traction upon release. &lt;a href=&quot;http://quibb.com/links/why-aren-t-app-constellations-working-quibb-members-share-some-diverse-opinions&quot;&gt;The strategy is not clear cut&lt;/a&gt;, and it makes sense: in many cases, unbundling is a strategy that is &lt;a href=&quot;https://www.theinformation.com/Why-the-App-World-is-Breaking-Apart&quot;&gt;the result of fear&lt;/a&gt;. Something’s not working, competitors are stealing my users, I need to build a new app to compete. It’s not surprising that the cleaved features aren’t performing: unbundled apps are built to solve the incumbent company’s problem more than the user’s problem.&lt;/p&gt;
&lt;p&gt;Facebook’s Messenger is probably the one unbundled app that was uncleaved from a incumbent’s product that’s gotten mass adoption, and that’s because Facebook had the unusual power and ability to drive it’s adoption. But other than that, for many of the apps that have unbundled features into separate apps, it’s a fair question if unbundled apps deliver a better experience for users. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/unbundling/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Of course, buying a successful “unbundled” competitor is an altogether different strategy, and has a better track record so far, even if it’s far more expensive. But if you’re Facebook or Google, why not buy your biggest insurgents before they possibly become entrenched competitors? Why not buy an app that successfully executed on a new vision that you didn’t see? Why not buy an option on the world changing?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;If you change how apps interact across an operating system, unbundling might not make as much strategic sense.&lt;/p&gt;
&lt;p&gt;Let’s explain.&lt;/p&gt;
&lt;p&gt;A couple months ago I wrote a deep piece about &lt;a href=&quot;https://taylordavidson.com/2014/deep-linking&quot;&gt;deep linking&lt;/a&gt; and how deep linking is building a structure of links into mobile and mobile apps. While there are some functionality improvements behind deep linking, the focus of my thinking was more about how deep linking will be utilized by advertisers and marketers to drive and track app installs and usage from ads. Deep linking, at least at the moment, enhances the business models of the app install market, and it shouldn’t be surprising that the various standards schemes are by Facebook, Twitter, Google, URX, and others looking to make money from app marketers.&lt;/p&gt;
&lt;p&gt;More recently, Apple announced a new set of changes to iOS 8 that will change the way apps interact with each other, called App Extensions. Extentions are ways for third-party apps to communicate with other apps through pre-set “extension points” in iOS, that will allow certain functionalities of an app to be called without having to open an app. A common example, and one I explained in great detail in a post I wrote about &lt;a href=&quot;https://taylordavidson.com/2014/capture&quot;&gt;iOS app extensions and photography apps&lt;/a&gt;, is how one could edit a photo using VSCO directly in Camera Roll without having to open VSCO.&lt;/p&gt;
&lt;p&gt;The &lt;a href=&quot;http://arstechnica.com/apple/2014/06/explaining-ios-8s-extensions-opening-the-platform-while-keeping-it-secure/&quot;&gt;six kinds of extensions&lt;/a&gt; - Today, Photo Editing, Share, Action, Storage Provider, and Custom Keyboard - offer ways for apps to interact with each other around sharing files between apps, posting links and photos between services, accessing cloud services, accessing custom keyboards, and more. Android has similar functionality called Common Intents, which is similar, but as usual, the extension points and functionalities are more tightly defined in iOS, and Apple has taken great care to keep third-party apps seperate even as they interact with each other.&lt;/p&gt;
&lt;p&gt;Both deep linking and app extensions/intents provide better ways for apps to communicate with each other: and it could change the rationale for unbundling. Extensions are essentially &lt;a href=&quot;http://www.fastcodesign.com/3031397/alpha-apps-the-smartphone-future-no-one-is-talking-about&quot;&gt;features of an app&lt;/a&gt; that can be called and used without opening the app: app developers can build extensions that are packaged in their “containing app”, and then once the containing app is installed, the extensions inside it can be used without opening the app. For example, one could edit a photo in Photos by using an Instagram filter or a VSCO editing process a) if Instagram or VSCO were installed and b) if Instagram or VSCO created an extension to enable that feature to be used outside of their app. Simpler, streamlined.&lt;/p&gt;
&lt;p&gt;Deep linking also enables greater interaction between apps, but the major difference is who sets the standard for interaction. App extensions and intents and owned by the operating systems: Apple and Google. Deep linking will be owned by the standards providers: Facebook, Twitter, Google, or perhaps the insurgent deep linking startups. At the moment, &lt;a href=&quot;http://avc.com/2014/05/app-constellations/&quot;&gt;app constellations are best placed to use deep linking throughout their apps&lt;/a&gt;, because they don’t need to use a third-party standard or abide by the operating system’s tight rules: they can do what they want and additionally leverage App Groups to tie their apps closely together. A suite of apps can sign in people to multiple apps at once and tightly pass data in-between their apps. But over time, as deep linking standards begin to get traction and app extensions are released in iOS8, the advantage to the constellations could decline over time. Widespread standards level the playing field.&lt;/p&gt;
&lt;p&gt;And so back to unbundling: deep linking, app extensions, and common intents &lt;em&gt;could&lt;/em&gt; allow you to “unbundle” the experiences of an app into a set of features that are used through other apps. Using extensions, some features may still be contained in the primary “containing” app, but they don’t have to be accessed through the primary app to be used. Using deep linking, some features could be hidden from the primary navigation schemes of an app, but be accessible through other apps. And the primary app could be presented as simpler and more streamlined to the user.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;You could build heavy apps if you build light extensions.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;At the moment, most of the types of unbundled feature apps we’re talking about (Messenger, Carousel, etc.) couldn’t be created today through app extensions or intents, because iOS and Android don’t have the defined extension points to enable those types of functionalities. And &lt;a href=&quot;http://blog.urx.com/urx-blog/how-many-of-the-top-200-mobile-apps-use-deeplinks&quot;&gt;deep linking standard adoption is still pretty low&lt;/a&gt;. So I heavily emphasize the &lt;em&gt;could&lt;/em&gt;. But still: if the platform changes how apps work with each other, the unbundling / constellation / conglomerate strategy will also have to change.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Which brings me back to the homescreen. In many ways, the smartphone’s homescreen can be compared to the desktop web portals of the 90s. The homescreen is a portal to the Internet. It’s a reflection of how we use the Internet every day, what we want to accomplish, of what’s important to us. If a company has an app, they want to be on our homescreen. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/unbundling/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;And increasingly, they want to be in our Notification drawer. We’re &lt;a href=&quot;http://andrewchen.co/2014/08/06/why-people-are-turning-off-push/&quot;&gt;very picky about which apps we allow to send us push notifications&lt;/a&gt;, and for good reason. The notification center is the new inbox, and increasingly, &lt;a href=&quot;http://www.wired.com/2014/06/smartphone-notifications/&quot;&gt;the most important part of the smartphone interface&lt;/a&gt;. If the &lt;a href=&quot;http://x.naveen.com/post/88694239280/notifications-as-the-app-itself&quot;&gt;notification is an app itself&lt;/a&gt;, and if the operating systems are making the notification centers more interactive, then they have the chance to fundamentally change how we use the apps on our homescreens.&lt;/p&gt;
&lt;p&gt;And it may cause us to rethink the notion of unbundling as well. If we don’t have to open an app to get something done, then why can’t a larger set of features be bundled? The US market isn’t inevitable: the Chinese Internet market is a perfect example of &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/8/1/app-unbundling-search-and-discovery&quot;&gt;how we’ve seen a different kind of bundling emerge&lt;/a&gt;, with a different set of discovery challenges, because the services are aggregated differently.&lt;/p&gt;
&lt;p&gt;When Jim Barksdale says there are &lt;a href=&quot;http://blogs.hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling/&quot;&gt;“only two ways to make money in business: one is to bundle; the other is unbundle”&lt;/a&gt;, he’s referring to the process of bundling and unbundling, not the end state. The process of change is where the money is made.&lt;/p&gt;
&lt;p&gt;And as the platforms, hardware, and operating systems in mobile continue to change how people use their devices, don’t be surprised if the rationale behind unbundling shifts as well.&lt;/p&gt;
&lt;p&gt;I think we think of unbundling as the end-state, but instead, it’s a process that leads to it’s reversal. Unbundling creates the incentives for rebundling.&lt;/p&gt;
&lt;p&gt;The constant, as usual, is change.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Related,&lt;/strong&gt; &lt;a href=&quot;https://taylordavidson.com/2014/deep-linking&quot;&gt;Why Deep Linking Matters&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2014/apps&quot;&gt;The mobile single-purpose app strategy&lt;/a&gt;.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;NOTE, 12/9/2015: Ok, it’s more nuanced than that. I think I was wrong on why Messenger worked. Facebook took a behavior that people were already doing in the app and split it out to give it room to breathe and grow. It originated from a user behavior happening inside the core app, rather than the more common “unbundling approach” of building a new app to address an emergeent user behavior happening outside the core app. No question that the legacy Facebook app was a huge assist to distribution, and the fact that Facebook has supported Messenger with big hires and it’s own platform ambitions has given room for the app to grow. But it started with listening to users. &lt;a href=&quot;https://taylordavidson.com/2014/unbundling/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Ok, not all. Some apps that have infrequent use (travel apps, utility apps, etc.) don’t need everyday, homescreen-style usage to be successful; they just have to be used when someone has to accomplish that infrequent task. &lt;a href=&quot;https://taylordavidson.com/2014/unbundling/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>The Do Lectures</title>
    <link href="https://taylordavidson.com/2014/do-lectures/"/>
    <updated>2014-08-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/do-lectures/</id>
    <content type="html">&lt;p&gt;When I told people I was going to a conference in West Wales, people looked at me like I was mad.&lt;/p&gt;
&lt;p&gt;“Do Lectures? Where? Why?”&lt;/p&gt;
&lt;p&gt;Their loss.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;And my gain. I first heard about Do from my friend &lt;a href=&quot;http://rosshill.com.au/doing&quot;&gt;Ross&lt;/a&gt;, who went to the &lt;a href=&quot;http://www.thedolectures.com/&quot;&gt;Do Lectures&lt;/a&gt; in Wales a couple years ago. And when I was accepted to attend this year, I was excited, but also nervous. Would it be what I thought it was?&lt;/p&gt;
&lt;p&gt;The spirit of Do is hard to explain but easy to love, once you’ve experienced it. It’s a small and intimate event that’s not quite a conference, not quite a festival, not quite anything we’re used to. You’ve probably never heard of the speakers. You’ve probably never been asked to hand-write answers and draw a self-portrait to apply just to attend. You’ve probably never camped in a tent at a conference. You’ve probably never taken a workshop on rabbit skinning.&lt;/p&gt;
&lt;p&gt;But you’ve probably never had so many great, meaningful, fulfilling conversations with interesting, talented, accomplished people. You’ve probably never had food, coffee and wine as good, each with a story behind where it came from, how it was prepared, why it’s there. You’ve probably never experienced lectures so personal, so heart-wrenching, so stimulating to the soul.&lt;/p&gt;
&lt;p&gt;Do is about conversations, and everything about Do encourages interaction and conversation among everyone there, speakers, attendees, organizers, staff, volunteers. Everyone is there for a reason, and everyone has a story.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.davidhieatt.typepad.com/&quot;&gt;David Hieatt&lt;/a&gt;, who cofounded the event with his wife Claire, describes how they find speakers:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Our job is to discover those people who are doing interesting, amazing things, people we don’t know about yet.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;When you look at the speaker list, the names don’t jump out. But when you’re there, listening to people, the stories do. The lectures aren’t the most polished and professional, and they aren’t the most intellectual or focused. But they are real. Heartfelt. Amazingly intimate and open. Sharing their stories, how they came to find what they do and why they do it. And worth every ounce of your attention. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/do-lectures/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;But Do is more than the talks, it’s the entire experience. Waking up in a tent, taking a cold shower before heading over to the event. Drinking great &lt;a href=&quot;http://extractcoffee.co.uk/&quot;&gt;coffee&lt;/a&gt; and &lt;a href=&quot;http://waterlootea.com/&quot;&gt;tea&lt;/a&gt; and talking to &lt;a href=&quot;http://attending.io/events/do-wales-2014&quot;&gt;everyone&lt;/a&gt; during the breaks. Talking about big and small ideas and how to make them. Eating great food over long tables in a stone barn. Taking workshops about subjects you know nothing about. Saying yes when &lt;a href=&quot;https://twitter.com/Ant_Parsons&quot;&gt;Anthony&lt;/a&gt; asks you if you want to go find a &lt;a href=&quot;https://medium.com/@thestairwell/wild-swim-at-the-witches-cauldron-da9f3162e3a2&quot;&gt;wild swimming hole&lt;/a&gt;. Learning about coffee and flat whites from &lt;a href=&quot;https://medium.com/@tjgriffiths1/one-year-later-bb227c2951de&quot;&gt;Tim&lt;/a&gt;. Drinking and talking into the night &lt;a href=&quot;http://www.thedolectures.com/yearbook&quot;&gt;around the campfire&lt;/a&gt;. Talking to David, Andy, Mark, about why they started Do, and about how it’s spread to Australia and California (so far). Going to bed happy, full, stimulated, and exhausted.&lt;/p&gt;
&lt;p&gt;Why did I go? I wanted something to experience something different. I wanted to spend some time among the sort of people that wanted to go to Do. I wanted to see and experience this &lt;a href=&quot;https://taylordavidson.com/2mos/20.htm&quot;&gt;castle in the sky&lt;/a&gt; that I had created in my mind.&lt;/p&gt;
&lt;p&gt;Accomplished. And looking forward to returning.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_barn.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_coffee.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_chair.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_gray.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_speakers.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_outside.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_flags.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_drinking.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_resting.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_talking_coffee.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_talking.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_wine.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_fish.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_dinner.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_talking_dinner.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_workshops.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_spoon.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_signup.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_hiut_denim.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_music.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_trail.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_trail_cliffs.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_swimming.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_tents.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Talks from past Do Lectures can be &lt;a href=&quot;http://www.thedolectures.com/talks/&quot;&gt;viewed on the web&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2014/do-lectures/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>20 Things I Pack for Living</title>
    <link href="https://taylordavidson.com/2014/living/"/>
    <updated>2014-08-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/living/</id>
    <content type="html">&lt;p&gt;For years, the most popular thing I’ve written on the web is a piece I wrote in 2009 detailing the &lt;a href=&quot;https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed&quot;&gt;79 things I packed for a nomadic life&lt;/a&gt;. It’s one of a series of posts I wrote back then about &lt;a href=&quot;https://taylordavidson.com/2009/how-to-live-a-nomadic-lifestyle&quot;&gt;how to live a nomadic lifestyle&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2009/how-to-plan-for-travel-nomadic-life&quot;&gt;how to plan for a nomadic trip&lt;/a&gt;, focusing on the blend between being a nomad and a minimalist. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/living/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Today, I focus more on living consciously than packing minimally. With a &lt;a href=&quot;http://www.thecausemopolitan.com/&quot;&gt;wife&lt;/a&gt; and a &lt;a href=&quot;http://instagram.com/p/rNyqaPocb6/&quot;&gt;dog&lt;/a&gt;, living nomadically is no longer a goal nor an option, but I still carry the ethos of being aware of what I buy, use, and bring with me throughout my day and life. “&lt;a href=&quot;http://mnmlist.com/suitcase/&quot;&gt;Minimalism isn’t traveling the world with nothing&lt;/a&gt;”; minimalism is about being mindful and conscious about what we use, what we do, how we spend our time, &lt;a href=&quot;http://thecausemopolitan.com/planting-vs-weeding&quot;&gt;who we spend our time with&lt;/a&gt;, and what we focus on. There’s &lt;a href=&quot;https://taylordavidson.com/2014/2013/eagle-bridge&quot;&gt;a lightness of mind that comes from a lightness of posessions&lt;/a&gt;, and it’s something I work on every single day.&lt;/p&gt;
&lt;p&gt;So when I pack for travel, I’m (usually) hyper-conscious of what I decide to bring with me. So what do I depend on?&lt;/p&gt;
&lt;h2&gt;Packing&lt;/h2&gt;
&lt;p&gt;While I still stand behind my idea that “heavy packs kill light lives”, I’ll admit that lately I’ve packed a bit heavy on recent trips, perhaps a bit over-prepared for life. But the truth remains: &lt;a href=&quot;http://rosshill.com.au/packing&quot;&gt;“exploring the world is simpler when you bring one small bag”&lt;/a&gt;. I used one bag back in 2009, and still use it today, the &lt;a href=&quot;http://www.patagonia.com/us/product/transport-mlc-45-liter?p=48109-0&quot;&gt;Patagonia MLC&lt;/a&gt;, but I’ve also started using the &lt;a href=&quot;http://www.tombihn.com/ipad_case/TB0111.html&quot;&gt;Tom Bihn Synapse 25&lt;/a&gt;.&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;a href=&quot;http://www.patagonia.com/us/product/transport-mlc-45-liter?p=48109-0&quot;&gt;Patagonia MLC&lt;/a&gt; is still my single bag of choice for longer trips, but the &lt;a href=&quot;http://www.tombihn.com/PROD/TB0111.html&quot;&gt;Tom Bihn Synapse 25&lt;/a&gt; is my choice for trips up to a week. I first learned about the Tom Bihn from &lt;a href=&quot;http://rosshill.com.au/packing&quot;&gt;Ross&lt;/a&gt;, and after I finally got one and started using it, I’ve loved using a bag that seemingly never stops finding space for things, but that once you take everything out it feels like a much smaller backpack. Win.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.rei.com/product/861436/rei-flash-18-pack&quot;&gt;REI Flash 18&lt;/a&gt; works as a lightwight, packable, simple computer bag, hiking backpack, and travel day bag. I typically stuff it inside my Patagonia for longer trips where I’ll want a day bag.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;Gear for Traveling&lt;/h2&gt;
&lt;p&gt;Whether for work or pleasure travel, I focus on packing just the things I need for living, creating, working, and enjoying my trip. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/living/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;ol start=&quot;3&quot;&gt;
&lt;li&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B00746Z6RK/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00746Z6RK&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=MHWJBPDBXH4XJZB4&quot;&gt;MacBook Air 13&amp;quot;&lt;/a&gt;. Light and powerful, I feel like it’s industry standard at the moment. I depend on &lt;a href=&quot;https://db.tt/Ve2t2hwJ&quot;&gt;Dropbox&lt;/a&gt; to back up all my documents and photos (iPhone photos and camera), but will admit that I’m always looking for new options and apps to test for backing up my photos.&lt;/li&gt;
&lt;li&gt;iPhone. I travelled without a phone for years, and back in 2009 went with an incredibly basic dumb phone, but these days, a smartphone with lots of powerful apps is an everyday companion. One hack: when traveling, I usually skip the international plans, turn off cellular data and go Wifi only. I also leave Wifi on constantly so that a) photos are still geotagged and b) I can use an offline map like &lt;a href=&quot;http://maps.me/en/home&quot;&gt;Maps.me&lt;/a&gt; so I can know where I am. I currently use an iPhone 5, but the &lt;a href=&quot;http://www.google.com/nexus/5/&quot;&gt;Nexus 5&lt;/a&gt; looks pretty great also. For iPhone photography, use the &lt;a href=&quot;http://momentlens.co/&quot;&gt;Moment Lenses&lt;/a&gt;, both the Wide and Tele, to capture better images using my phone (reviews by &lt;a href=&quot;http://www.outsideonline.com/1928001/moment-lens-will-make-you-better-photographer&quot;&gt;Outside&lt;/a&gt; and the &lt;a href=&quot;http://www.wsj.com/articles/the-secret-to-better-phone-photos-new-lenses-1423592055&quot;&gt;WSJ&lt;/a&gt;).&lt;/li&gt;
&lt;li&gt;As wonderful as an iPhone camera is, a camera is a near necessity for me. I’ve owned a lot of cameras over the years, but I currently am loving the &lt;a href=&quot;http://www.amazon.com/gp/product/B0074WDERI/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0074WDERI&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=YZCCPCBPC2OW7F5I&quot;&gt;Olympus OMD EM-5&lt;/a&gt;, a micro 4/3 camera that I use for travel, personal work and professional shoots. Paired with the &lt;a href=&quot;http://www.amazon.com/gp/product/B00DJS830Y/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00DJS830Y&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=N5VH4ZORFYYDNGG5&quot;&gt;Panasonic 20mm f1.7 II&lt;/a&gt; and &lt;a href=&quot;http://www.amazon.com/gp/product/B00843ERMW/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00843ERMW&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=XE5GTQ5BCAMU4KRR&quot;&gt;Panasonic 12-35 f2.8&lt;/a&gt; lenses, it’s a small, powerful combination that’s inobtrusive, performs well, and is easy to take anywere. (For professional shoots, I pack a bit more gear, &lt;a href=&quot;https://taylordavidson.com/gear&quot;&gt;described here&lt;/a&gt;).&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B00BGO0Q9O/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00BGO0Q9O&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=ALZKF4OP4LJ4Q5XL&quot;&gt;Fitbit Flex&lt;/a&gt; so I can know how far I’ve walked while exploring cities. I used the original Fitbit for years, and recently switched to the Flex in hopes I would lose it less. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/living/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B00G2X2BBK/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00G2X2BBK&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=3I37FS2WF2HY6F4L&quot;&gt;FLUXMOB Bolt&lt;/a&gt; for charging your phone on the go. I also tend to carry another mobile battery at times, depending on the travel.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.koyono.com/ViewSlimmy-Thin-Front-Pocket-ID-Wallet-p/m17546w.htm&quot;&gt;Koyono View Slimmy&lt;/a&gt; wallet, to only carry the necessities every day. I’ve used this for years, and have looked for more slim wallets, but haven’t found a replacement yet (even though the &lt;a href=&quot;http://www.slimfoldwallet.com/collections/micro/products/black-orange-micro&quot;&gt;SlimFold Wallet&lt;/a&gt; looks pretty good).&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B00E9W7LRU/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00E9W7LRU&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=ORXMDGE6NTSOTETW&quot;&gt;Verizon Jetpack 4G LTE Mobile Hotspot MiFi® 5510L&lt;/a&gt; because you don’t want to depend on coffee shops, hotels and Wifi access points to connect to the Internet.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;Gear for Living&lt;/h2&gt;
&lt;p&gt;This summer we’re spending a lot of time outside the city traveling by car, so we can pack a bit heavier and carry a bit more gear for living. My gear will be different than yours, but my gear tends to revolve around photography, hiking, cycling, and things for our dog. When you’re not a nomad or obsessed with minimalism, and with the extra space, there’s a couple more things we bring:&lt;/p&gt;
&lt;ol start=&quot;10&quot;&gt;
&lt;li&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B00E9YIFQ4/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00E9YIFQ4&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=K6Z2XEYX7W56TS6C&quot;&gt;Logitech UE Mini Boom&lt;/a&gt; is a great Bluetooth speaker for playing music and podcasts around our temporary houses (see &lt;a href=&quot;http://thewirecutter.com/reviews/best-bluetooth-speaker/&quot;&gt;Wirecutter review&lt;/a&gt;). For music, I love &lt;a href=&quot;http://noonpacific.com/&quot;&gt;Noon Pacific&lt;/a&gt;, and &lt;a href=&quot;https://overcast.fm/&quot;&gt;Overcast&lt;/a&gt; is how I listen to podcasts.&lt;/li&gt;
&lt;li&gt;Toys and games. I’m bringing my drone with me whenever we leave the city (an inexpensive toy drone, the &lt;a href=&quot;http://www.amazon.com/gp/product/B0096SJU3U/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0096SJU3U&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=WM5NBGY5ML32L3C6&quot;&gt;Syma X1 Quadcopter&lt;/a&gt;, although I’ll eventually get a &lt;a href=&quot;http://www.amazon.com/gp/product/B00IHV5E00/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00IHV5E00&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=NCOAMTJGWBV2XHVF&quot;&gt;DJI Phantom&lt;/a&gt; or similar eventually), and we bring games like &lt;a href=&quot;https://cardsagainsthumanity.com/&quot;&gt;Cards Against Humanity&lt;/a&gt; with us most places.&lt;/li&gt;
&lt;li&gt;Books. We haven’t made the switch to a Kindle, so we often bring a book or two (or ten). For long trips with a car, we bring a lot of books, and for shorter trips by plane, we generally each bring 2-3 books, although we’ll often buy and trade books at bookstores along the way. One of my favorite things to do while traveling involves trading books at English bookstores abroad. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/living/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;li&gt;Power strip. I often bring a power strip with me, it’s a great way to make friends. I don’t have a great one for travel, but Wirecutter recommends the &lt;a href=&quot;http://www.amazon.com/gp/product/B00ABC1LGE/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00ABC1LGE&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=AK4LSCM45PDULZWR&quot;&gt;Accel Home or Away&lt;/a&gt;, which looks pretty cool.&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;Clothing&lt;/h2&gt;
&lt;p&gt;Somehow, even though I always aim to take less clothes, I always bring a couple things I don’t need. One hack I still use is to bring a couple items of clothing that I intend to discard while traveling, lightening my load and opening up space.&lt;/p&gt;
&lt;ol start=&quot;14&quot;&gt;
&lt;li&gt;&lt;a href=&quot;http://www.nau.com/mens/categories/jackets/down-sweater-413m01.html&quot;&gt;NAU Down Sweater&lt;/a&gt; if I’m traveling somewhere cold, which seems to be pretty often. It’s lightweight but amazingly warm, and with some extra length in the sleeves and the bottom, it provides a tremendous amount of warmth.&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.nau.com/mens/categories/jackets/amble-jacket-061m01.html&quot;&gt;NAU Amble Jacket&lt;/a&gt; if I’m traveling somewhere warmer, as an everyday, trustworthy, rain-repelling jacket, and a &lt;a href=&quot;http://www.patagonia.com/us/product/mens-ultralight-down-vest?p=84775-0&quot;&gt;Patagonia Ultralight Down Vest&lt;/a&gt; for extra warmth in case.&lt;/li&gt;
&lt;li&gt;2 pairs of jeans. I usually wear one pair and pack an extra. I’m partial to Uniqlo jeans at the moment, but love the ethos of &lt;a href=&quot;http://hiutdenim.co.uk/&quot;&gt;Hiut Denim&lt;/a&gt; after &lt;a href=&quot;https://taylordavidson.com/2014/do-lectures&quot;&gt;visiting them in Wales&lt;/a&gt; in summer 2014 and will eventually get a pair.&lt;/li&gt;
&lt;li&gt;2 pairs of shoes. &lt;a href=&quot;http://www.vivobarefoot.com/&quot;&gt;VivoBarefoot&lt;/a&gt; make great barefoot shoes for everyday living. I recently got my first pair, the &lt;a href=&quot;http://www.vivobarefoot.com/us/collections/shoes/ra&quot;&gt;Ra&lt;/a&gt;, and love them so far. I also bring a pair of running/athletic shoes everywhere, and are currently wearing the &lt;a href=&quot;http://store.nike.com/us/en_us/pd/roshe-one-shoe/pid-10299027/pgid-943980&quot;&gt;Nike Roshe&lt;/a&gt;, but might try the Vivo &lt;a href=&quot;http://www.vivobarefoot.com/us/mens/evo-pure-mens?colour=Red&quot;&gt;Evo Pure&lt;/a&gt; soon. I also sometimes sneak in a pair of &lt;a href=&quot;http://www.toms.com/&quot;&gt;Toms&lt;/a&gt; for some versatility.&lt;/li&gt;
&lt;li&gt;2-4 long-sleeve and short-sleeve shirts. I generally depend on a selection of shirts from Uniqlo, Patagonia, Ben Sherman, and NAU. Also, I’m currently loving the &lt;a href=&quot;http://shop.lululemon.com/products/clothes-accessories/mens-tops-technical-tops/Metal-Vent-Tech-LS-32862?cc=14746&amp;amp;skuId=3549909&amp;amp;catId=mens-tops-technical-tops&quot;&gt;Lululemon Metal Vent Tech Long Sleeve&lt;/a&gt; as a general long-sleeve athletic shirt.&lt;/li&gt;
&lt;li&gt;A running kit: tshirt, running shorts, socks, a watch, and shoes (included above, but recently supplemented with the &lt;a href=&quot;http://www.nike.com/us/en_us/c/running/pegasus&quot;&gt;Nike Air Pegasus&lt;/a&gt;). Physical activity is a great way to combat jet lag and an important part of bringing some part of my normal life with me.&lt;/li&gt;
&lt;li&gt;A towel. I &lt;a href=&quot;http://www.towel.org.uk/&quot;&gt;always carry a towel&lt;/a&gt;, and sometimes, &lt;a href=&quot;ttp://www.amazon.com/gp/product/B0075JJ8AC/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0075JJ8AC&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=CTSAA6BJHSKH3U5E&quot;&gt;this one&lt;/a&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;That’s my general list. If you’re fixated on the number of things, check out these Andrew Hyde’s &lt;a href=&quot;http://andrewhy.de/extreme-minimalism/&quot;&gt;15 things&lt;/a&gt;, and then look through others’ &lt;a href=&quot;http://15things.me/&quot;&gt;lists of 15 things&lt;/a&gt;. But at the end of the day, pack what you want, pack consciously, and pack to live. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/living/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;What’s important to you?&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For more on travel gear, check out &lt;a href=&quot;http://thewirecutter.com/reviews/travel-guide/&quot;&gt;The Wirecutter’s travel gear guide&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2014/living/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For more on how to travel, read Andrew Hyde’s &lt;a href=&quot;http://thisbookisabouttravel.com/&quot;&gt;This Book is About Travel&lt;/a&gt;. Blatant plug: I contributed a chapter. &lt;a href=&quot;https://taylordavidson.com/2014/living/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;As of May 2015, I’m currently on hiatus from wearing a Fitbit. After more than four years of wearing one, I’m taking a break so I can see how it changed my daily actions and to see what it’s like without the digital tracking overhead. &lt;a href=&quot;https://taylordavidson.com/2014/living/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For book recommendations, here’s &lt;a href=&quot;http://www.thecausemopolitan.com/books&quot;&gt;what my wife has read the last five years&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/living/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://mnmlist.com/quotes/&quot;&gt;Great quotes on minimalism&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/living/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Software is Eating the Camera</title>
    <link href="https://taylordavidson.com/2014/camera/"/>
    <updated>2014-09-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/camera/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;Originally posted &lt;a href=&quot;https://medium.com/photography-past-present-future/36f2d3c52b4a&quot;&gt;on Medium&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I grew up around photography, rolling black and white film into film cartridges, developing film and exposing prints in the darkroom, foul chemicals and rough timing and dim lights and prints hanging to dry. It’s a nostalgic experience that’s been replaced by Photoshop and the laptop and the mobile phone, the sensations and uncertainties of yesterday replaced with the immediacy of today. Exposing, printing, framing, and hanging, now capturing, filtering, and sharing.&lt;/p&gt;
&lt;p&gt;From silver-plated sheets of copper to the &lt;a href=&quot;http://bit.ly/1oxw9ru&quot;&gt;Brownie&lt;/a&gt; to 35 mm film to digital processing and memory cards, the substance and shape of images has changed over the years, yet the form of the camera remained &lt;a href=&quot;http://popchartlab.com/products/a-visual-compendium-of-cameras&quot;&gt;relatively unchanged&lt;/a&gt; until the rise of the smartphone and the smartphone camera. &lt;em&gt;The smartphone turned a “camera” from a piece of hardware into a software application.&lt;/em&gt; The “camera” of today is one software application of many running on a device’s operating system, leveraging a couple of the many sensors embedded in the device.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;There’s a long runway ahead of us in improving the quality of the images we take, with &lt;a href=&quot;http://connect.dpreview.com/post/4001280705/algolux-aims-to-simplify-lens-design-through-computational-imaging&quot;&gt;continued innovations&lt;/a&gt; in software and hardware coming down the research and commercialization pipeline. Continued innovation in lenses, image sensors, processors and computer hardware will take the camera into new forms, shapes, and places in the future (&lt;a href=&quot;http://getnarrative.com/&quot;&gt;clip a camera on your clothing&lt;/a&gt;, &lt;a href=&quot;http://www.autographer.com/#home&quot;&gt;wear it around your neck&lt;/a&gt;, &lt;a href=&quot;http://www.dropcam.com/&quot;&gt;put it on your bookshelf&lt;/a&gt;, etc.). And if any little box can become a camera, what will we do with them?&lt;/p&gt;
&lt;p&gt;But today, the most innovative things in “cameras” is happening in software. &lt;a href=&quot;http://web.media.mit.edu/~raskar/photo/&quot;&gt;Computational photography&lt;/a&gt; is creating massive advancements in our ability to visually capture and represent our world. In its most obvious forms, it’s making our images better: crisper, clearer, less blurry and grainy, with sharper depths of field, wider ranges of view, larger dynamic ranges, and better performance in low light, motion shake, and many other environmental conditions that have always degraded image quality and photographic opportunities. Digital cameras can capture parts of life (motion, in dark, in high contrast, etc.) that was impossible to capture before. Remember sepia toning, or HDR, or creating panoramas? &lt;em&gt;From a darkroom to Photoshop to an option on an app on a phone.&lt;/em&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The next step of computational photography will move us from taking better pictures to making different pictures. Visually, we’re beginning to see this with the &lt;a href=&quot;http://fortune.com/2014/06/11/when-what-you-see-isnt-what-you-get/&quot;&gt;Lytro&lt;/a&gt; and light-field photography, where the ability to capture and render multiple depths-of-field in a single photographic artifact is &lt;a href=&quot;https://taylordavidson.com/2012/lytro&quot;&gt;changing the meaning, no, the &lt;em&gt;opportunity&lt;/em&gt; of a photograph&lt;/a&gt;. Once photos are digital bits, the technical options for photos expand to whatever we can do with bits (store, share, combine them, etc.), and farther down the line are visual and artistic interpretations that the artists of tomorrow will create.&lt;/p&gt;
&lt;p&gt;But returning to the thought: what happens when the camera becomes an app? When you reduce the camera to one app of many and one sensor of many, connected to all those other apps and sensors, you start creating really interesting ways to change the substance of its images. For example, today’s iPhone has sensors to detect moisture, ambient light, proximity, motion (the accelerometer), and orientation (the gyroscope), and maybe soon, atmosphere sensors. Paired with connectivity technology (cellular, WiFi, Bluetooth, iBeacon, NFC, etc.) and access to a network of information, the “camera” of today isn’t just an image sensor and a lens, but the combination of all these sensors and apps connected through &lt;a href=&quot;https://taylordavidson.com/2014/capture&quot;&gt;constantly evolving operating systems&lt;/a&gt;. We’ve started to use these technologies to add contextual and structured data to photos, at time of capture or after: locations, faces, scenes, for example. But what happens when we use ambient information and other apps as inputs to the photographic process? The image sensor isn’t the only sensor that the camera of tomorrow will use. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/camera/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In 2011 Marc Andreessen wrote that &lt;a href=&quot;http://online.wsj.com/news/articles/SB10001424053111903480904576512250915629460&quot;&gt;“software is eating the world”&lt;/a&gt;, noting and prophesying that software was disrupting and transforming industries. Software has fundamentally altered our lives, and perhaps nowhere is this more obvious than in photography, where we see and experience the impact of imaging software innovations every time we take, see, and share a photograph. In 1999 people around the world took about 80 billion photos; and in 2014, &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/6/24/imaging&quot;&gt;people will share over 1 trillion photos&lt;/a&gt; (and the number of photos we take will be even higher).&lt;/p&gt;
&lt;p&gt;That behavior shift has mirrored massive economic and financial shifts in the industry, and that’s the point of Andreessen’s observation and his investing activity. As software software disrupts and transforms value chains, significant economic gains accrue to the disruptors and transformers. That transition &lt;a href=&quot;https://taylordavidson.com/photo-industry&quot;&gt;is occurring in the photography industry&lt;/a&gt; as well.&lt;/p&gt;
&lt;p&gt;But the impact isn’t just financial: it’s cultural, artistic, and personal. The meaning of a photograph has changed alongside the behavior change: photos have become a form of communication, and the unending flow of imagery has changed everything about how we interpret and value photographs. &lt;a href=&quot;https://taylordavidson.com/2012/instagram&quot;&gt;Photos don’t have to be “art” to be good&lt;/a&gt;, but they do have to be relevant to our lives and speak to the opportunities of the moment. And powered by innovations in imaging software and “camera” hardware, the opportunity for photography has never been brighter.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Yes, digital cameras use more sensors than just image sensors, to enable image stabilization and more. But the sensors and connectivity of traditional cameras still pale in comparison to smartphones. &lt;a href=&quot;https://taylordavidson.com/2014/camera/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>23 Things I&#39;ve Learned as a VC</title>
    <link href="https://taylordavidson.com/2014/vc/"/>
    <updated>2014-09-04T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/vc/</id>
    <content type="html">&lt;p&gt;For the last three and a half years, and &lt;a href=&quot;https://taylordavidson.com/2014/moving-on&quot;&gt;until recently&lt;/a&gt;, I worked as a &lt;a href=&quot;http://angel.co/tdavidson&quot;&gt;venture capitalist&lt;/a&gt; in NYC focused on early-stage enterprise investing. Through my own career path and experiences I’ve learned a number of things about venture capital investing, working with entrepreneurs, and building a career in venture capital. Here’s twenty-three things I’ve learned so far.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/hard_work.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h2&gt;1) Back theses, not product visions.&lt;/h2&gt;
&lt;p&gt;Josh Miller &lt;a href=&quot;https://medium.com/musings-about-text-boxes/stop-backing-visionaries-84a80c62dbaa&quot;&gt;explains it as such&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… early-stage investors should be looking for entrepreneurs who are thesis-driven and implementation-agnostic.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;When I first started, I was overly tied to evaluating product visions, and made decisions based on specific implementation paths sketched out by founders. What I learned &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/vc/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; was two things:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Markets have an indelible impact on the opportunities and available paths for startups&lt;/li&gt;
&lt;li&gt;Product visions and paths will change as an entrepreneur builds experience in a space&lt;/li&gt;
&lt;li&gt;People’s ability to create and execute on a theis in a market was what determined success&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I quickly came to believe in two heuristics, &lt;a href=&quot;http://web.stanford.edu/class/ee204/ProductMarketFit.html&quot;&gt;“bad market beats great team”&lt;/a&gt; and &lt;a href=&quot;http://techcrunch.com/2012/09/30/why-angel-investors-dont-make-money-and-advice-for-people-who-are-going-to-become-angels-anyway/&quot;&gt;&amp;quot;bet on technology risks, not market risks&lt;/a&gt;, that guided how I thought about markets, products and teams. Instead of asking about product features or product paths, I learned to spend more time learning about an entrepreneur’s thesis on how the world is evolving and what people need. I learned to look closer at the people and how they came to their theses, rather than the specific product vision they were able to articulate at the moment. And I learned to love people and markets more than products.&lt;/p&gt;
&lt;h2&gt;2) Build investment theses, invest in people.&lt;/h2&gt;
&lt;p&gt;A common consideration for VCs is whether they want to be thesis-driven or more opportunistic, i.e. do they want to create a thesis about how the world will evolve and then invest in companies building towards that, or do they want to be opportunistic around trends and just focus on backing great entrepreneurs? The difference is how you build your own skillset: do you develop a deep competence in a specific set of markets, or are you more of a generalist with a more shallow understanding in a larger set of markets? The ultimate answer is to not think of it as an either/or choice; it’s important to understand your own skillsets, personalities, and experiences to help you choose the right ways to focus your own career as a VC.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Theses matter to the extent that it determines the markets you choose to invest in and the people you work with.&lt;/em&gt; After that, it’s all about people.&lt;/p&gt;
&lt;p&gt;Know what you’re building in yourself and your firm, be clear in your differentiation and value-add, and back entrepreneurs that need and can leverage what you’re building. Your work to develop a depth of knowledge and relationships in a market will be how and why you find the entrepreneurs you back. I worked hard to develop my point of views about advertising and advertising technology, particularly around &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;the role of intent data&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/native-normal&quot;&gt;native advertising&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/programmatic&quot;&gt;programmatic advertising&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/publishers&quot;&gt;web publishing&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;mobile messaging&lt;/a&gt;, and it played a direct role in how I met and was able to support the entrepreneurs I met, advised, and invested in.&lt;/p&gt;
&lt;h2&gt;3) Timing matters.&lt;/h2&gt;
&lt;p&gt;It took me awhile to understand and fully embrace how important timing is to investing: critical for a startup to understand why right now is the time for a particular business or technology to succeed, and also critical for dealmaking. Timing, the sense of why something matters right now, is important, but is matched with pace, the sense of how fast markets, companies, technologies, and people are moving. In dynamic environments, understanding timing and pace is critically important, yet it’s also hard to observe from the outside. Much technological and business progress happens behind the scenes and will never be observed by the public, so it’s very difficult for outsiders to observe and judge pace accurately and appropriately. Always ask: “Why now?”&lt;/p&gt;
&lt;h2&gt;4) Be clear in how you define “great” entrepreneurs and teams.&lt;/h2&gt;
&lt;p&gt;An easy cliche for a venture capitalist is to say that “we look for, back, and support great entrepreneurs building great teams”. And while it’s true, what does “great” mean? The cleanest way I would describe a great entrepreneur is someone with a unique, differentiated reason to be better at executing this business, in this market, with their team, than anyone else, an inner capacity and ability to build a great company. “Great” is hard to define and even harder to identify &lt;a href=&quot;http://en.wikipedia.org/wiki/A_priori_and_a_posteriori&quot;&gt;a priori&lt;/a&gt;, but focusing on the how and why someone is uniquely qualified to win at this business provides a bit of grounding that helps one figure out greatness.&lt;/p&gt;
&lt;h2&gt;5) Listen first, listen always.&lt;/h2&gt;
&lt;p&gt;Listening is one thing I’ve always worked hard at, and one thing that &lt;a href=&quot;https://taylordavidson.com/2013/feedback&quot;&gt;entrepreneurs have said that I do well&lt;/a&gt;. Telling entrepreneurs what to do may feel great, but it’s more important and valuable (to both entrepreneurs and VCs) to listen first, talk second.&lt;/p&gt;
&lt;p&gt;VCs are guides and mentors, not managers. Actively ask questions about thought processes, learnings, and goals in order to understand their situation, listen and internalize what people say, and then draw on your own experiences and knowledge to give the right guidance for the situation. And because any advice is inherently shaped by one’s own experiences, personality, and perspective, it’s important to listen first so we can assess how our advice fits the situation at hand.&lt;/p&gt;
&lt;p&gt;Listen before you talk. If you don’t listen, you don’t learn. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/vc/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;h2&gt;6) Become intimately aware of your biases.&lt;/h2&gt;
&lt;p&gt;Biases are inherent to humans and impossible to completely remove. And we shouldn’t: biases, heuristics, patterns, and stereotypes are all ways to describe how we use past information, experiences and observations to process new information. They are natural, as it’s impossible for the mind to process all past and present information to make brand-new decisions, so we have to store the results of some decision processes in our memory to call on in the future.&lt;/p&gt;
&lt;p&gt;The results of those stored processes is what we call judgment and gut, but it’s also the source of biases and stereotypes. We can’t defeat and expunge our biases without shredding our judgment ability, so instead, be acutely, intimately aware of where our biases come from, and call them out to make sure our decisions are not guided by biases. Note our inherent biases when seeing new information, when meeting new entrepreneurs, when looking at new markets, when testing new products. Pattern matching is important, but we can’t be beholden to the patterns we’ve developed. And that’s why it’s important to use a diversity of perspectives and ideas to make good decisions.&lt;/p&gt;
&lt;h2&gt;7) Lean into what you don’t understand.&lt;/h2&gt;
&lt;p&gt;Don’t discard what you don’t understand. The most interesting and valuable ideas tap into emergent user behaviors that we won’t understand at first (that’s why big ideas often emerge disguised as &lt;a href=&quot;http://25iq.com/2014/08/16/a-dozen-things-ive-learned-from-paul-graham-2/&quot;&gt;bad ideas&lt;/a&gt; or &lt;a href=&quot;http://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy/&quot;&gt;toys&lt;/a&gt;). Use your befuddlement over why anyone would want to do something as a signal that it’s worth learning more about. Emergent behaviors only make sense in retrospect.&lt;/p&gt;
&lt;p&gt;I visited Las Vegas and the Downtown Project a couple years ago for a &lt;a href=&quot;http://tcweek.tech.co/&quot;&gt;Tech Cocktail Tech Week&lt;/a&gt; and remember watching &lt;a href=&quot;https://twitter.com/TimDraper&quot;&gt;Tim Draper&lt;/a&gt; quiz the &lt;a href=&quot;http://www.romotive.com/&quot;&gt;Romotive&lt;/a&gt; founder in &lt;a href=&quot;https://www.flickr.com/photos/photo_td/8273403265/in/set-72157632242959616&quot;&gt;their apartment&lt;/a&gt; as he played with a Romo robot, asking question after question, probing the founder to understand everything about the product, their thesis, and their approach. His intense curiosity stood in my mind, a reminder of why we have to work to learn what we don’t intuitively understand.&lt;/p&gt;
&lt;h2&gt;8) Ask dumb questions.&lt;/h2&gt;
&lt;p&gt;Hopefully, in every meeting you’re in, the entrepreneur will know more about their business, market, product, idea, and team than you do. Don’t let your intellectual ego stop you from asking your dumb questions; dumb questions can be good questions.&lt;/p&gt;
&lt;p&gt;Why? For one, you can help an entrepreneur understand their own inherent biases and mind blocks in how they think about and sell their ideas. Entrepreneurs will have to explain their ideas, products and businesses to range of people, including press, prospective hires, prospective partners, and more, and it’s important to see and help how they communicate their ideas.&lt;/p&gt;
&lt;p&gt;In addition, it can open up new avenues and new patterns in ways you wouldn’t have immediately recognized. You don’t have to know the answers, but you do have to know the questions. And you have to know how to understand and synthesize what you hear so you can give good feedback.&lt;/p&gt;
&lt;p&gt;Since I was focused heavily on advertising and marketing technology the last couple years, I developed an expertise in the space and saw a lot of similar ideas, but found that I still had to keep a beginner’s mind; just because we’ve seen it before doesn’t mean we’ve seen it all. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/vc/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;h2&gt;9) Make time to learn.&lt;/h2&gt;
&lt;p&gt;Your job is to &lt;a href=&quot;https://medium.com/@bwats/post-money-evaluations-43e76274d20e&quot;&gt;believe in things others don’t&lt;/a&gt;, so start by taking the time to learn what you believe and why you believe it. It’s easy to be a slave to one’s calendar, and see every free space as a time to meet someone and talk about their ideas. But at some point, you have to spend the time to develop the ideas and grounded, unique perspectives that can differentiate you as an investor. Sounds easy, but it takes a consistent, conscious effort to make the space for investigation and reflection.&lt;/p&gt;
&lt;p&gt;I make a point to allocate two afternoons a week to researching and understanding ideas, trends and spaces that I thought would be valuable for me. Every Wednesday and Friday, 12-5, were times that I blocked out on my calendar ahead of time, and worked hard to keep clear of meetings, calls, email, and requirements so I could make the time to learn and write.&lt;/p&gt;
&lt;p&gt;Leave open space on your calendar, just like your mind.&lt;/p&gt;
&lt;h2&gt;10) Form your own opinion.&lt;/h2&gt;
&lt;p&gt;Venture capital can be a lonely endeavor, but it’s important to decouple interpersonal loneliness from intellectual loneliness. It can differ by firm, but interpersonal loneliness is something inherent to the job that you can combat by building networks with entrepreneurs, partners, investors, press, and great people.&lt;/p&gt;
&lt;p&gt;Intellectual loneliness is what allows you to develop non-consensus viewpoints and investments. Pursue things you think are interesting, not just things everybody thinks is interesting. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/vc/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; And being intellectually lonely is a precursor to making non-consensus investment decisions. Don’t just form &lt;em&gt;an&lt;/em&gt; opinion, form &lt;em&gt;your&lt;/em&gt; opinion.&lt;/p&gt;
&lt;h2&gt;11) Bias for curiosity, friction, and serendipity.&lt;/h2&gt;
&lt;p&gt;You can’t learn by staying in the office, only meeting the people you know, only reading the normal things you read, only agreeing with what you read. &lt;a href=&quot;https://hi.co/moments/ydwtztmg&quot;&gt;Be curious&lt;/a&gt;, find opposing viewpoints, find new people, find different networks, find new ideas. Take odd meetings to create serendipity. Reach out cold to people doing things you find interesting. Be willing to be wrong. Test, try, and learn.&lt;/p&gt;
&lt;p&gt;When I see or read about something interesting, I don’t just read the news article about it: I research the people behind it, find their email or Twitter, and send them a note to tell them I thought it was interesting. I made a lot of great connections over the years by reaching out and saying hello.&lt;/p&gt;
&lt;h2&gt;12) The intellectual side of meeting and evaluating big, new ideas is fun and interesting, but VC is won and lost on more than intellect.&lt;/h2&gt;
&lt;p&gt;For a number of years before I came to VC I used to read about, interpret, and armchair critique venture capital fundraising announcements, wondering and analyzing and often knocking the viability of an investment. I’ve now come to realize a couple things: that there’s a lot more that goes into VC than the investments, that there’s a lot of context behind an investment that the public will never see, that &lt;em&gt;deciding on investments&lt;/em&gt; is far harder and more meaningful than &lt;em&gt;analyzing ideas&lt;/em&gt;, and that figuring out where valuable companies are going to be built and then actually positioning yourself to invest in them are related, but ultimately separate things.&lt;/p&gt;
&lt;p&gt;Andrew Parker of Spark Capital explained it well when he talked about &lt;a href=&quot;http://thegongshow.tumblr.com/post/94997398160/the-challenge-in-vc-over-four-years-ago-i-wrote&quot;&gt;the challenge in VC&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The lesson here is that venture capital is less about identifying great investment opportunities and is far more about getting access to those opportunities. Knowing that this handful of companies would become interesting in 2010 is not what makes a great VC. It’s convincing the entrepreneurs in all these companies to partner with you on their journey; that’s the battle.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This is a part of the tactical and operational side to VC that I didn’t understand before, but have worked hard to learn over the last three years.&lt;/p&gt;
&lt;h2&gt;13) Uncertainty is a feature, not a bug.&lt;/h2&gt;
&lt;p&gt;Uncertainty is your friend. Uncertainty is what creates the opportunity for you to build things others don’t see, to make decisions others don’t understand, to learn things others won’t spend the time learning about, to invest in entrepreneurs and companies others aren’t sure will succeed. Uncertainty is what provides you the opportunity to make the non-consensus decisions required for outsized returns.&lt;/p&gt;
&lt;p&gt;Marc Andreessen &lt;a href=&quot;http://a16z.com/2014/07/21/a-dozen-things-ive-learned-from-marc-andreessen/&quot;&gt;explained the process as&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&amp;quot;We think you can draw a 2×2 matrix for venture capital. …And on one axis you could say, consensus versus non-consensus. And on the other axis you can say, successful or failure. And of course, you make all your money on successful and non-consensus. … it’s very hard to make money on successful and consensus. Because if something is already consensus then money will have already flooded in and the profit opportunity is gone. And so by definition in venture capital, if you are doing it right, you are continuously investing in things that are non-consensus at the time of investment. And let me translate ‘non-consensus’: in sort of practical terms, it translates to crazy. You are investing in things that look like they are just nuts.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Embraced in a conscious, repeatable manner, the uncertainties you choose to invest in will define your investment thesis.&lt;/p&gt;
&lt;h2&gt;14) Entrepreneurs are more important than VCs.&lt;/h2&gt;
&lt;p&gt;Don’t waste an entrepreneur’s time. Be prepared. Be present. Be on time. Follow-through. Check your ego. Call out your biases. Mentor, don’t preach. Know when you can give advice, but also know when you can’t. Allocate success (and failure) appropriately.&lt;/p&gt;
&lt;p&gt;For the last couple years I surveyed every entrepreneur I met to solicit their anonymous feedback so that I could find out what I was doing right &lt;em&gt;and wrong&lt;/em&gt;. I leveraged &lt;a href=&quot;http://www.sneakerheadvc.com/2011/11/17/continuous-feedback-founder-response-sneakerheadvc-product/&quot;&gt;Phin Barnes’s approach&lt;/a&gt; and asked a set of structured and open-ended questions, which I reviewed regularly to understand what I was doing right and wrong. I worked hard to integrate the results into my work, making sure I was clear in my follow-ups, explained our process and thesis clearly, followed through on my introductions and feedback, and made meetings valuable for entrepreneurs regardless of the investment decision. In 2013 I explained the process and &lt;a href=&quot;https://taylordavidson.com/2013/feedback&quot;&gt;published the results&lt;/a&gt;, and still regularly run and review the survey.&lt;/p&gt;
&lt;h2&gt;15) Be clear in your decision process.&lt;/h2&gt;
&lt;p&gt;“Saying no” is a controversial topic among entrepreneurs and VCs; entrepreneurs generally want to hear decisions quickly and efficiently, while VCs are incented to wait to make decisions in order to observe more information and reduce the risks behind investing. Writing “pass notes” to entrepreneurs is one of the first things &lt;a href=&quot;https://twitter.com/dherman76&quot;&gt;Darren Herman&lt;/a&gt; taught me to do, spending the time to teach me at first, and then giving me the room to develop my approach and voice. I take the approach of:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If it’s a no, say no.&lt;/li&gt;
&lt;li&gt;When I say no, I make a point to say why.&lt;/li&gt;
&lt;li&gt;If it’s a no, be open to talking again in the future.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I make an effort to be clear about the decision process and timeline, and to follow-through with entrepreneurs on information and decision points proactively. To do that effectively, it’s important to define your process, communicate it with entrepreneurs, and do what you say you will. Being clear, constructive, and being open to having conversations about decisions helped me build productive, closer relationships with entrepreneurs.&lt;/p&gt;
&lt;h2&gt;16) “What do we believe without question that will be proven mistaken in the future?”&lt;/h2&gt;
&lt;p&gt;Peter Thiel &lt;a href=&quot;http://pando.com/2012/04/19/peter-thiels-pointed-questions-to-ask-startups/&quot;&gt;famously asks entrepreneurs&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“What is something you believe that nearly no one agrees with you on?”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;In a related way, I’ve held the belief for a long time that at any point in time, there exists a belief throughout society, so deeply held that it’s never questioned, that will ultimately be proven wrong or mistaken. Whenever you look back at time and think about the widespread beliefs that people held that seems ridiculous now, remember that someone will say the same about you in the future.&lt;/p&gt;
&lt;p&gt;That’s why I hold the thought question “What do we believe without question that will be proven mistaken in the future?” in my mind as a reminder to always look for innovation and be open to changing my mind. &lt;a href=&quot;http://bobsutton.typepad.com/my_weblog/2006/07/strong_opinions.html&quot;&gt;“Strong opinions, weakly held.”&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Thiel’s question asks you to explain something you believe but everyone else doesn’t; my question asks you to explain something we all believe but shouldn’t. While Thiel’s question is perhaps more instructive for evaluating entrepreneurs and forcing people to explain potential startup ideas, my question is a bit different, and focuses the attention on questioning current truths.&lt;/p&gt;
&lt;h2&gt;17) “To know what you think, write it down.”&lt;/h2&gt;
&lt;p&gt;&lt;a href=&quot;https://medium.com/things-ive-written/thirty-things-ive-learned-482765ee3503&quot;&gt;“To know what you think, write it down”&lt;/a&gt; is true. I’ve always used writing as a way to crystallize my thinking, and over the last couple years, writing in public has been a critical way for me to learn and connect with people. Writing has helped my career tremendously, and has directly led to introductions, relationships, talks,panels, keynotes, and even investment deals.&lt;/p&gt;
&lt;p&gt;Start a blog. Don’t focus on what it looks like, or what platform to use: focus on thinking and writing first. As you build your voice and relationships, you can create a more complex content strategy using social media, newsletters, guest posts, and media publications to aid in distribution, but it all has to start with your own writing.&lt;/p&gt;
&lt;p&gt;I’ve used writing as a core output of the learning time I allocate each week; writing about a topic is how I force myself to develop and express a viewpoint on a topic that I’m curious about or need to know. Lately for me, those topics have been mobile apps, computational photography, deep linking, unbundling, card architecture, native advertising, and much more: &lt;a href=&quot;https://taylordavidson.com/categories/perspective&quot;&gt;/categories/perspective&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;18) Focus on trendlines, invest in step-changes.&lt;/h2&gt;
&lt;p&gt;Bill Clinton &lt;a href=&quot;https://taylordavidson.com/2013/cgi&quot;&gt;used a quote in his closing speech at CGI 2013&lt;/a&gt;, which was close to a thought he’d expressed in the past:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Focus on trendlines, not headlines.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;It’s been interpreted in a number of ways, but at the core is the thought that behind the immediate headlines are often years, even decades, of hard work with little recognition, and that you have to build the trendlines to get the headlines.&lt;/p&gt;
&lt;p&gt;Venture capitalists focus their time and efforts in understanding the underlying trendlines behind market shifts, changing consumer needs, and the state and growth of companies, and in many ways these changes won’t hit the headlines; but when it comes time to invest, it’s important to focus on the step-changes behind the trendlines. Predicting that a change will happen in “3-5 years” is easy, but it’s more rewarding to think about what events will create the changes. Step-change events signal investment opportunities that lead to exponential growth, rather than trendline growth, and provide the foundation for outsized returns.&lt;/p&gt;
&lt;h2&gt;19) In the short-run, judge a VC by how they play the game; in the long-run, judge a VC by their successes, not their failures.&lt;/h2&gt;
&lt;p&gt;Venture is a long-term, multi-turn game with long memories and long feedback loops. When you make a number of investments, your failures often come first and your successes take time to mature. Successes and failures are events subject to incredible environmental distortion, and for a VC, often outside their ability to impact.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;A good exit isn’t necessarily proof for a good investment decision (and vice versa). (&lt;a href=&quot;http://medium.com/p/3e62fb14b733&quot;&gt;link&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;If there are about 200 startups each year fundable by top VCs and &lt;a href=&quot;http://25iq.com/2014/06/14/a-dozen-things-ive-learned-from-marc-andreessen/&quot;&gt;15 companies that will generate 95% of all economic returns&lt;/a&gt;, that means that we’ll invest in a lot of companies that fail. But given the distribution of returns and the massive wins that come from the 15 winners, it’s more important to invest in a winner than to have a high average of successes. It takes quantity to get to quality, and you have to make a lot of investments (and fund a lot of failures) to find winners. The required sports analogy: judge a VC by slugging percentage, not batting average.&lt;/p&gt;
&lt;h2&gt;20) Know how you can uniquely best help your investments succeed, and execute on that.&lt;/h2&gt;
&lt;p&gt;Early-stage investing is drastically different than late-stage investing. Lead investing is different than follow investing. Angel investing is different than Series A investing. Know the game you’re playing and understand how expectations and rules change, and build your knowledge, relationships, and skillsets accordingly. And it’s true: networks, relationships, and the ability to help entrepreneurs succeed through connecting them to solve needs are the keys to building a successful career in the space.&lt;/p&gt;
&lt;p&gt;How you are able to leverage your experiences and expertise to support your portfolio will define your reputation with entrepreneurs. Be clear about how you can help an entrepreneur upfront and build that relationship from the beginning. Reactive, sporadic support is less valuable than proactive, consistent support. Build clear lines of communication. Leverage platforms and tools and define clear ways to provide value-add to do more than the semi-regular and reactive “catch-up”. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/vc/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Every firm will be different. For us, we undertook a number of efforts to make us a corporate venture capital investor that knew where and when we could be valuable for entrepreneurs and for the firm. We created and published &lt;a href=&quot;http://kbsp.vc/book.html&quot;&gt;a book about entrepreneurship&lt;/a&gt;, we created &lt;a href=&quot;https://taylordavidson.com/2014/fellows&quot;&gt;an educational program&lt;/a&gt; to teach people at the firm about entrepreneurship and venture capital and help build relationships between the firm and startups. We created events, panels and talks to bring people in the advertising industry together.&lt;/p&gt;
&lt;p&gt;Would that be the strategy for all firms? No. But it fit our particular focus, the kind of startups we backed, and the goals of the larger organization.&lt;/p&gt;
&lt;h2&gt;21) Doing the right deals is more important than doing the best deals.&lt;/h2&gt;
&lt;p&gt;While the amount of capital raised is the most public news about new funding announcements, price (i.e. valuation) is the most-rumored debated aspect of financings. In practical terms, valuation should be looked at only around the context of financing, i.e. the price an investor paid to invest capital into the business, and not a market-clearing determination of a company’s value compared to other private or public companies. Even beyond that, without evaluating the broader terms of the deal, which will never be public, prices of investments are not strictly comparable by the public.&lt;/p&gt;
&lt;p&gt;But even for VCs executing deals, price matters only to a degree. Price is determined a mixture of a company’s performance and the broader market climate for comparable investment opportunities. And while it’s generally beneficial for an investor to invest at a lower valuation than a higher valuation, even that only matters to a degree. While the economic returns of VCs fit a &lt;a href=&quot;http://www.khoslaventures.com/a-dozen-things-ive-learned-from-vinod-khosla&quot;&gt;power law distribution&lt;/a&gt;, the results of startups largely fit a binomial distribution: they succeed or they fail. If the startup succeeds, the valuation of an early round likely has very little impact on the financial returns of the investment; and if it fails, then a zero is a zero regardless of the price you paid.&lt;/p&gt;
&lt;h2&gt;22) Disrupt, or be disrupted.&lt;/h2&gt;
&lt;p&gt;Recognize that the market between entrepreneurs and VCs has traditionally suffered from information asymmetry: VCs are able to see the overall fundraising market at a much more macro level than entrepreneurs, and so their information about the process is typically far better than entrepreneurs. But that’s changing: AngelList, Mattermark, Crunchbase, accelerators, blogs, Twitter, and the web is providing far more information to entrepreneurs and changing how venture capital firms use information and media to build reputations and source deals.&lt;/p&gt;
&lt;p&gt;When I first worked at a startup in 2000 and went through the fundraising process, it was drastically different: none of these sources of information existed the market was far more opaque. The market for venture capital is trending towards being more transparent, more participatory, and more efficient. Venture capital is being disrupted, because the game isn’t the same it used to be, and it won’t be the same in the future.&lt;/p&gt;
&lt;p&gt;The examples are plentiful: many firms are adapting, hiring recruiters, community managers, business development partners, helping with press and PR, and building portfolio communication tools in order to make them more attractive to entrepreneurs and a better source of capital than other firms. And funds are investing in their own analysis toolsets, using custom, proprietary tools and platforms like &lt;a href=&quot;http://mattermark.com/&quot;&gt;Mattermark&lt;/a&gt;, &lt;a href=&quot;http://www.disruption.vc/&quot;&gt;Disruption&lt;/a&gt;, and &lt;a href=&quot;https://angel.co/&quot;&gt;AngelList&lt;/a&gt; to help them source and analyze potential investments.&lt;/p&gt;
&lt;h2&gt;23) Do the hard work.&lt;/h2&gt;
&lt;p&gt;It takes a long time to succeed in venture capital, as it takes a long time for relationships to build, for companies to mature and exits to occur, for hard work to pay off. Think long-term. Don’t go for “hot” deals just because they are hot. Know how you’re different from other VCs, and continue to evolve and build your value-add. Know why you’re backing the entrepreneurs and companies you’re backing. Be honest, intellectually and interpersonally. Make the time to build long-term, meaningful relationships.&lt;/p&gt;
&lt;p&gt;It takes a long time to realize returns; as Mark Suster &lt;a href=&quot;http://www.bothsidesofthetable.com/2014/03/24/how-i-got-the-monkey-off-my-back-today-was-a-good-day/&quot;&gt;explained&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;But the truth is only time will tell whether I’m financially a successful VC…  Any VC 3 years in saying otherwise would either be exaggerating, lucky or an extreme outlier.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Stay true, consistent, and do the hard work, and it will pay off in one way or another. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/vc/#fn6&quot; id=&quot;fnref6&quot;&gt;[6]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;I’ll be the first to acknowledge the range of things I haven’t talked about here: raising a fund, managing LPs, managing struggles or difficult situations with founders and portfolio companies, being a great board member, and many other topics. Always more to learn.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Did I learn slowly or quickly? Perhaps the entrepreneurs I met could tell you. &lt;a href=&quot;https://taylordavidson.com/2014/vc/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;David Lee explains how &lt;a href=&quot;http://daslee.me/listening&quot;&gt;listening is important to him&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/vc/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;David Lee (a) talks about &lt;a href=&quot;http://daslee.me/the-dos-and-donts-of-venture-investing&quot;&gt;how to deal with biases&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/vc/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Explained deeper by &lt;a href=&quot;http://paulbuchheit.blogspot.com/2014/07/the-technology.html&quot;&gt;Paul Buchheit&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/vc/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I haven’t been perfect at this, but I’m working towards it. &lt;a href=&quot;https://taylordavidson.com/2014/vc/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn6&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;At least that’s my belief to date. &lt;a href=&quot;https://taylordavidson.com/2014/vc/#fnref6&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Kansas</title>
    <link href="https://taylordavidson.com/2014/kansas/"/>
    <updated>2014-09-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/kansas/</id>
    <content type="html">&lt;p&gt;One of the keys to surviving a road trip is to take stops to enjoy the view. Take a turn down a side road, follow your nose, get out of the car, and savor the places you find.&lt;/p&gt;
&lt;p&gt;In Kansas, we followed the main road through a stream of small, quiet, farm towns. A couple houses, an insurance company, a small grocery store, gas station, the signposts of every town across America. On this particular town, though, we turned off a side road, past a couple houses, and ended up at the edge of corn fields, a mere two blocks off the main road. We stopped, went to the fields and started admiring the expanse.&lt;/p&gt;
&lt;p&gt;While taking pictures, I noticed a bit of wind and dirt blow over the fields, a mere rustle in the corn, but a rustle that turned over and over, taking more wind and dirt with it until it organized itself neatly into a swirling column of wind. A twister?&lt;/p&gt;
&lt;p&gt;Mesmerized, we watched it build, swirl, and choose a path: head straight toward us. From a couple feet away, I watched Sloane duck as the twister went directly through her, catching her for a moment until it continued through the car, shuttering the open car door, and spun itself out of control, disintegrating back into the air. A twister?, we asked, in disbelief.&lt;/p&gt;
&lt;p&gt;As a reward for stopping and savoring the experience, the ghost of Kansas paid us a visit. Hello, thank you, goodbye.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Apple Watch</title>
    <link href="https://taylordavidson.com/2014/watch/"/>
    <updated>2014-10-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/watch/</id>
    <content type="html">&lt;p&gt;I bought an iPhone 6 on launch day, sight-unseen, with only a cursory read at the reviews, ready to upgrade from my iPhone 5. But then, once it was in my hand, something didn’t gel between me and the phone. I’m sure I’m in the minority, but a part of me cooled to the appeal of the newest, larger smartphone, of putting more money and attention into something that was surely better than what I had, but wasn’t really all &lt;em&gt;that&lt;/em&gt; different.&lt;/p&gt;
&lt;p&gt;Or, perhaps I cooled to the iPhone 6 and 6 Plus because I got more excited about Apple’s Watch.&lt;/p&gt;
&lt;p&gt;That’s a big change for me, as I’ve eschewed wearing watches for the past couple decades. Until I recently started wearing a &lt;a href=&quot;http://www.amazon.com/gp/product/B00BGO0Q9O/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00BGO0Q9O&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=ALZKF4OP4LJ4Q5XL&quot;&gt;Fitbit Flex&lt;/a&gt;, I’ve had bare wrists for years, uninterested in the utility of watches, and skipping the expression of style and fashion that watches offer.&lt;/p&gt;
&lt;p&gt;But Apple’s Watch intrigues me. For a long time, I’ve believed that the dominant way we use our phones, looking down at little screens in our hands, is not the ideal design for leveraging technology to experience life. As powerful and freeing as smartphones are, a part of me says we’re not meant to be looking at our phone, typing to people over text to exchange information, looking up our locations on maps, checking each notification or ping about something new in our digital inboxes. And as smart as we can get with notifications, with finding and predicting and recommending exactly what we need or should pay attention to in any context or moment, there’s something powerful in a lighter way to engage with technology. The rise of the mobile phone has made laptops feel like a heavy, cumbersome way to use technology, just like the rise of laptops made desktops feel heavy. It’s inevitable, in my opinion, that something will make a phone feel heavy, and that just might be a watch.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/williamstown_up.jpg&quot; alt=&quot;Hopkins Memorial Forest, Williamstown, MA&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Up, Williamstown, MA&lt;/h6&gt;
&lt;p&gt;I call people that walk while staring at their phones “zombies”. You know what I mean. You see them in the distance, walking toward you on the sidewalk, or standing in the middle of the sidewalk, or crossing the street, heads down, screens up, thumbs busy. Their bodies are there, but their minds aren’t. They’re zombies, their minds far away, largely unaware of their surroundings or the movement of the world around them.&lt;/p&gt;
&lt;p&gt;We’re not meant to be zombies. Smartphones created an incredible opportunity for us to live mobile lifestyles, but there’s room for new devices and interfaces to empower us to live &lt;em&gt;better&lt;/em&gt; mobile lifestyles.&lt;/p&gt;
&lt;p&gt;Which is why watches are intriguing. Wrists make sense as the &lt;a href=&quot;http://www.businessweek.com/articles/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-being-nice&quot;&gt;next place for mobile technology&lt;/a&gt; to congregate:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Clocks first popped up on top of towers in the center of towns and over time were gradually miniaturized, appearing on belt buckles, as neck pendants, and inside trouser pockets. They eventually migrated to the wrist, first as a way for ship captains to tell time while keeping their hands firmly locked on the wheel. “What was interesting is that it took centuries to find the wrist and then it didn’t go anywhere else,” [Jony] Ive says. “I would argue the wrist is the right place for the technology.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yes, early indications point to some major limitations of Apple Watch v1, but aren’t v1s of any new tech more of an expression of possibility than a realization of utility? Yes, at the moment the Apple Watch requires an iPhone for it to work properly, but to me that seems like a transitory positioning than a long-term limitation. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/watch/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; Remember all the things the first iPhone couldn’t do?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Smartwatches have the potential to be the next massive, consumer adopted device platform. How will we leverage them? Think about the applications of smartwatches for financial transactions &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/watch/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;, identify verification &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/watch/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;, communication, just to start.  But I don’t think we can even imagine the true utility or applications of a smartwatch, in much of the same way we couldn’t imagine the utility of a mobile phone. Did we ever imagine &lt;a href=&quot;http://www.wired.com/2014/10/technological-innovation-oversights/&quot;&gt;the demand for personal computers&lt;/a&gt;? Did we ever imagine the applications of the Internet? Did we ever think that smartphones would help lead to the rise of &lt;a href=&quot;http://schlaf.me/post/81679927670&quot;&gt;mobile on-demand services&lt;/a&gt;? The adoption, and utility, of each are obvious only in retrospect.&lt;/p&gt;
&lt;p&gt;I also think that smartwatches bigger smartphones make more appealing. &lt;a href=&quot;http://rosshill.com.au/iphonesix&quot;&gt;“All the visual apps we use seem to make more sense on a larger screen”&lt;/a&gt;, which I believe is one factor behind the trend towards larger mobile screen sizes. If we have a smartwatch on our wrist, pairing with our phones (or not), do we care whether our phones fit in our pockets?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2012/the-best-technology-fades-into-the-background&quot;&gt;“The best technology fades into the background”&lt;/a&gt;, and the smartwatch has the chance to fade into the background of our lives with an even bigger impact than desktops, laptops, tablets, and yes, even phones. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/watch/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Like &lt;a href=&quot;http://stratechery.com/2014/now-apple-watch/&quot;&gt;Ben&lt;/a&gt;, I think that eventually the Apple Watch will come to have cellular connectivity, removing one of its major functional limitations, but that it’s smarter to release a v1 of Apple Watch now, providing the platform for users and developers to start building new cultural and technological fashions now. &lt;a href=&quot;https://taylordavidson.com/2014/watch/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Back in 2000, I worked for a startup working on a mobile wallet and payment system to enable people to use their phones to pay at retail POS and over the mobile internet (back then, WAP 1.0). Since then, mobile technology has grown by exponentially, yet the usecases for mobile transactions, mobile couponing, and mobile advertising have hardly changed. For financial transactions, it’s never been obvious why someone should pay using their phone when credit cards and cash work pretty well. But now, with Apple Pay, finally we’ve seen the creation of a mobile payment technology where convenience isn’t the main selling point, but addresses something that’s incredibly relevant and powerful today: &lt;a href=&quot;http://appleinsider.com/articles/14/10/20/how-apple-designed-apple-pay-to-avoid-the-pitfalls-of-traditional-payment-systems&quot;&gt;security&lt;/a&gt;. And if you think Apple Pay on an iPhone is interesting, just wait until you see Apple Pay in an Apple Watch. &lt;a href=&quot;https://taylordavidson.com/2014/watch/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Could a smartwatch be the next leap in approaches to identify verification and account access? Better passwords aren’t the answer, and two-factor identification, while powerful, has yet to be widely adopted. Imagine how much more sense two-factor authentication could make when we’re using a watch (perhaps with TouchID) to verify ourselves. &lt;a href=&quot;https://taylordavidson.com/2014/watch/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;A lot of this also applies to bracelets, rings, and other types of jewelry. Watches will probably have greater utility earlier on because we’re accustomed to the larger sizes of watches and the used to having screens of information on watches, but in many ways, jewelry will have some of the same power and applications as smartwatches. Maybe eventually rings will talk to watches the same way watches will talk to phones? And what about glasses? If it looks like a computer, it has the exact converse effect: if something on your face looks like a computer, it intrudes into our lives, rather than fades into our lives. &lt;a href=&quot;https://taylordavidson.com/2014/watch/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Peak Password</title>
    <link href="https://taylordavidson.com/2014/passwords/"/>
    <updated>2014-10-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/passwords/</id>
    <content type="html">&lt;p&gt;I remember when I only had one password to remember, to access my university email account. It’s the first password I used regularly to access an Internet-enabled service, and it was easy to remember and use, because twenty years ago, there simply weren’t that many web services to create accounts on.&lt;/p&gt;
&lt;p&gt;But now, nearly everything we use has a login, a user account, a password. And as more and more of our lives, personal and professional, are routed through web services behind logins and passwords, we’ve come to a place where the notion of a password no longer works. The complexity of creating and managing secure passwords is too much of an overhead to our lives, and the point solutions to help us manage passwords and authenticate us are by large overly technical, poorly understood by users, and thus unevenly adopted.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;I hope we’re at “peak password”.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We need better ways to authenticate our identity and gain access to services. Mandating more robust passwords won’t work: it’s impossible for services to expect people to remember a detailed, unique password for each service, and to take the precautions to &lt;a href=&quot;https://www.schneier.com/blog/archives/2010/11/changing_passwo.html&quot;&gt;change their passwords regularly&lt;/a&gt;. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; People use the same login, email, and password for multiple accounts because it’s the only practical way for us to remember authentication details. Password managers like Lastpass are one solution to password proliferation, but it’s difficult for password managers to &lt;a href=&quot;http://www.zdnet.com/apples-keychain-the-solution-and-the-problem-with-password-managers-7000024458/&quot;&gt;keep up with every new place to use a password&lt;/a&gt;. OAuth using other services like Twitter, Facebook, Google and others have long been popular, but services don’t necessarily want to give their valuable user data away by using authentication services with broader business goals. TouchID and biometric methods are starting to become realities, but even then, as single-factor authentication methods, &lt;a href=&quot;http://www.businessinsider.com.au/how-to-hack-touchid-apples-iphone-5s-fingerprint-scanner-2013-9&quot;&gt;aren’t completely secure&lt;/a&gt;. And for mobile access? The paradigm is simply too taxing for mobile services.&lt;/p&gt;
&lt;p&gt;Two-step verification, easily understood as verification through two steps &lt;a href=&quot;https://gigaom.com/2013/10/07/what-is-two-step-authentication/&quot;&gt;using something you know and something you have&lt;/a&gt;, is a form of &lt;a href=&quot;http://en.wikipedia.org/wiki/Multi-factor_authentication&quot;&gt;multi-factor authentication&lt;/a&gt; and is gaining in &lt;a href=&quot;https://twofactorauth.org/&quot;&gt;popularity and adoption&lt;/a&gt;. More services are moving to implement it in various forms, including leveraging USB keys like the &lt;a href=&quot;https://www.yubico.com/products/yubikey-hardware/yubikey-2/&quot;&gt;Yubikey&lt;/a&gt;, app push notifications, SMS one-time passwords, dedicated mobile devices like Google Authenticator, and others. The issue, so far, is in widespread adoption, as even the easiest two-step authentication methods are still poorly understood and not largely adopted by users.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;But what’s really interesting to me are services that are getting rid of passwords.&lt;/strong&gt; &lt;a href=&quot;http://cotap.com/&quot;&gt;Cotap&lt;/a&gt; uses an authentication methodology that &lt;a href=&quot;https://www.cotap.com/blog/forget-passwords-passwordless-authentication/&quot;&gt;doesn’t use passwords&lt;/a&gt;, simply using email as a verification method. &lt;a href=&quot;http://www.knocktounlock.com/&quot;&gt;Knock&lt;/a&gt; simply uses your phone; Apple could &lt;a href=&quot;https://medium.com/@kevin_ashton/how-apple-just-reset-your-privacy-3753603fd78&quot;&gt;potentially leverage NFC&lt;/a&gt; to create their own password-less authentication system. Twitter’s new &lt;a href=&quot;https://dev.twitter.com/products/digits&quot;&gt;Digits&lt;/a&gt; product is getting a lot of press as a growth and onboarding engine, especially for markets that use SMS more than email, but what Digits is also doing is &lt;a href=&quot;http://www.infosecurity-magazine.com/news/twitter-looks-to-kill-passwords/&quot;&gt;killing passwords&lt;/a&gt;, using the same idea as Cotap but leveraging SMS instead of email. The time for the &lt;a href=&quot;http://notes.xoxco.com/post/27999787765/is-it-time-for-password-less-login&quot;&gt;password-less login&lt;/a&gt; is now. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Why is killing passwords important? How many login and password data breaches have you heard about this year? JP Morgan Chase, Home Depot, Target: tens of millions of data points leaked from secure databases, but these are just the &lt;a href=&quot;http://www.idtheftcenter.org/images/breach/DataBreachReports_2014.pdf&quot;&gt;tip of the iceberg&lt;/a&gt;. Even if the passwords are encrypted, &lt;a href=&quot;http://www.wired.com/2014/04/forget-passwords-please/&quot;&gt;encrypted passwords are getting easier to break&lt;/a&gt;, driven partly by better access to large data stores of stolen user IDs and passwords.&lt;/p&gt;
&lt;p&gt;Any company that stores lots of information about people is a target for hackers, and whatever is worth getting hacked, will get hacked.&lt;/p&gt;
&lt;p&gt;That’s why password-less login systems are powerful: if you don’t store passwords, then they can’t be hacked. But let’s extend the idea a bit farther, because web services store a lot more about us than just passwords.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;blockquote&gt;
&lt;p&gt;The only way to keep user information safe is not to store it. (&lt;a href=&quot;http://idlewords.com/bt14.htm&quot;&gt;link&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;I’m curious about services that store less data about us.&lt;/strong&gt; The rise of ephemeral messaging apps (Snapchat et. al.) and anonymous apps (Secret, Whisper, etc.) point to a rising demand for services that don’t store everything about us, either stripping out the content or our identity. But perhaps the real unmet demand is for services that simply store less data about us. If there’s nothing stored, there’s nothing to be hacked.&lt;/p&gt;
&lt;p&gt;Apple Pay is currently marketed as an easier way to pay, but perhaps the &lt;a href=&quot;http://appleinsider.com/articles/14/10/20/how-apple-designed-apple-pay-to-avoid-the-pitfalls-of-traditional-payment-systems&quot;&gt;killer utility behind Apple Pay is security&lt;/a&gt;, not convenience. &lt;a href=&quot;http://en.wikipedia.org/wiki/Tokenization_(data_security)&quot;&gt;Tokenization&lt;/a&gt;, a key security aspect behind Apple Pay, creates a different method for financial information to be exchanged between our payment providers and the places we shop. In essence, tokenization &lt;a href=&quot;http://www.paymetric.com/blog/5-critical-factors-help-stay-protected-mega-data-breach&quot;&gt;replaces sensitive data with “token” values&lt;/a&gt; that are useless to external hackers. No credit card numbers are stored, nothing to steal.&lt;/p&gt;
&lt;p&gt;Or perhaps the idea of storing less data will move towards broader uses. Earlier this year, I gave &lt;a href=&quot;https://taylordavidson.com/2014/iot&quot;&gt;a talk about the Internet of Things&lt;/a&gt; at Startup Iceland, and in it, I posited the idea that as devices and sensors get smarter, they have the potential to reduce our reliance on the smart cloud and push more decisions and processing to the edge, away from centralized cloud services, and away from hackers. Most “smart things” today are &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/5/26/the-internet-of-things&quot;&gt;dumb sensors connected to the clever cloud&lt;/a&gt;; meaning, that the devices push data to cloud services, which then draw interferences and matches that push decisions down to smart sensors. The future of smart things could be smarter devices that are able to use data locally without pushing and storing it in the cloud. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt; If we build more powerful devices at the edge, we won’t need to depend on the cloud to the same degree. And if less data is shared and stored in the cloud, there’s less data to be hacked. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;The cloud isn’t going away, but we have the opportunity to use it differently. And I hope that a move away from passwords is the first step.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;If you care about security, read &lt;a href=&quot;https://www.schneier.com/&quot;&gt;Bruce Schneier&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;EDIT: Yes, Cotap still relies on the password behind the enterprise’s email system, since all authentication is effectively done through the enterprise’s email. Twitter’s system is a bit different, because it relies on access to one’s phone number, which likely requires access to one’s device. &lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For example, location services like iBeacon. &lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;To be clear, this isn’t a strike against the future of cloud computing or big data. It’s about smarter uses of the cloud and smarter uses of data. While the storage of data isn’t a scare resource, processing, transmission speed, and battery are scare indeed resources, so the incentive to develop smarter devices that leverage the cloud differently are already here. &lt;a href=&quot;https://taylordavidson.com/2014/passwords/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Users, meet Advertisers</title>
    <link href="https://taylordavidson.com/2014/consumers-advertisers/"/>
    <updated>2014-11-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/consumers-advertisers/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;If you want to figure out the future of adtech, look to where consumer technology is going.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;I wrote that over a year ago&lt;/a&gt;, talking about how we define the future of ads based on the sites and experiences where we spend our time. I continue to think about this nearly every day, particularly through the lens of the first steps by Snapchat, Instagram and others to launch their products for marketers and advertisers. The takeaway: shifting advertising spending to emerging consumer platforms takes time, cultural shifts inside the consumer platforms, and a deep understanding of how brands and agencies spend marketing dollars.&lt;/p&gt;
&lt;p&gt;The risk to the consumer platforms in introducing ads is obvious, so they introduce them slowly, carefully vetting new ads with selected partners. For the consumer platform, it can be difficult to manage (cultural conflict and resource allocation) investing in building the advertising capabilities into the product vs. continuing to invest in building product features aimed at user growth and engagement. Building the minimum viable product for advertisers takes a deep understanding of the specific requirements (targeting, reporting, et. al.) of brands and agencies and the issues they face. Hiring the right people to introduce new ad units and experiences to brands yet still connect with the consumer product is tough, and likely expensive. Brands and advertisers are likely resistant to change unless the performance has already been demonstrated. The platforms try to convince people to “experiment” with new ad units, and have to hand-hold the first campaigns while teaching brands about the modes and methods to connecting on new platforms. Consumer platforms have to listen to what brands say, carefully recognizing what advice they have to listen to and what they have to discard. The first ads will be difficult to properly measure and benchmark compared to other platforms competing for advertisers dollars. There will be tons of articles by marketing pundits about why the platforms don’t make sense for advertisers. And if the product isn’t sticky enough, users will revolt.&lt;/p&gt;
&lt;p&gt;But that’s how the process works. Change takes time. The incumbents aren’t the innovators. The product for the early adopters often isn’t the product for the mass market. &lt;strong&gt;The stars have to align for a consumer platform to make the transition from a product people love to a product advertisers love.&lt;/strong&gt; &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/consumers-advertisers/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; The team, funding situation, market conditions, competitors, everything has to align perfectly for a company to make it through that shift. And many platforms make the choice to go an alternate route (i.e. strategic exits) before making the full shift.&lt;/p&gt;
&lt;p&gt;For the record, I’m long Snapchat and think the &lt;a href=&quot;http://blog.snapchat.com/post/62975810329/surprise&quot;&gt;Our Story feature&lt;/a&gt; has a lot of potential. I’m long Instagram and their image and video ads. I’m long Pinterest and their potential to mix community, ecommerce and advertising in a truly unique way. I’m long on publishers that build new ways to connect with their audiences &lt;a href=&quot;https://taylordavidson.com/2014/media&quot;&gt;outside of just pageviews&lt;/a&gt;. I’m long on platforms that understand how to structure and leverage the unstructured data shared in images and videos. I’m long on consumer platforms that understand the value of &lt;a href=&quot;https://taylordavidson.com/2014/publishers&quot;&gt;first-party data&lt;/a&gt; and &lt;a href=&quot;https://taylordavidson.com/2011/intent-engines-internet-marketing&quot;&gt;intent data&lt;/a&gt;, not because they have a lot of data, but because they &lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;use it intelligently&lt;/a&gt;. And I’m long new platforms that challenge our ideas of what people love to do and how advertising works.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Unless, of course, advertising is prevalent in the product from the beginning. People revolt against big changes in the products they love, not the idea of advertising in situ. &lt;a href=&quot;https://taylordavidson.com/2014/consumers-advertisers/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Retreating</title>
    <link href="https://taylordavidson.com/2014/retreat/"/>
    <updated>2014-11-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/retreat/</id>
    <content type="html">&lt;p&gt;Away from the city, removed from the day-to-day, making the physical and mental space to reflect, recharge, renew, and creating new experiences. Onward.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_pond.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/piers.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_fishing.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_win.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_hiking.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_mountain.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_overlook.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_feet.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_house.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/copake_boats.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How the Future of Mobile Apps Impacts Ads and Brands</title>
    <link href="https://taylordavidson.com/2014/brands-apps/"/>
    <updated>2014-11-11T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/brands-apps/</id>
    <content type="html">&lt;p&gt;Paul Adams, writing about the &lt;a href=&quot;http://blog.intercom.io/the-end-of-apps-as-we-know-them/&quot;&gt;future of apps&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes what we need to design and build. … The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Many people have shared this post as “the end of apps”, but they leave off the “as we know them” part. It’s really a post about the future of apps, and about how tomorrow’s apps won’t be built like today’s apps. This a topic I’ve been thinking about a lot over the past six months, writing about &lt;a href=&quot;https://taylordavidson.com/2014/cards&quot;&gt;cards&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/deep-linking&quot;&gt;deep linking&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/unbundling&quot;&gt;unbundling&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/apps&quot;&gt;single-purpose apps&lt;/a&gt;, and more. Paul’s insight is that the changes in iOS and Android to bring notifications to the forefront of how we interact and utilize apps, and the opportunity to use cards inside notifications, carrying both content and full product experiences, will push apps to services, away from the siloed app experience and toward more integrated user experiences across apps, powered by the operating system itself.&lt;/p&gt;
&lt;p&gt;In plain English? That means you won’t jump from app to app, copying information from one to other. No more opening photos, editing, saving, re-opening, saving, re-opening, and posting. More efficient interactions, better user experiences, better products. And new opportunities for companies to &lt;a href=&quot;https://twitter.com/tdavidson/status/532215247223136257&quot;&gt;build new things people endurably love&lt;/a&gt;.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;How does this impact brands?&lt;/p&gt;
&lt;p&gt;The history of brands building apps has been mixed, with a couple success stories (&lt;a href=&quot;http://venturebeat.com/2013/11/21/apps-brands-what-the-worlds-top-100-brands-are-doing-on-google-play-ios-and-amazon/&quot;&gt;Disney&lt;/a&gt;, Starbucks, Delta, Chase, for example) and a lot of failures, built for campaigns and short-lived programs instead of long-term, repeat usage. Many brands have struggled to develop mobile services to match their existing service channels, struggled to drive adoption, struggled to support mobile initiatives long-term. Mobile has been a channel for marketing rather than a channel for delivering valuable services.&lt;/p&gt;
&lt;p&gt;This shouldn’t be a surprise, however: mobile is turning out to be as big a disruption in value creation and delivery than the Internet was itself. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2014/brands-apps/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; Restructuring a company to use new mediums such as the Internet or mobile to deliver existing services is incredibly difficult. It’s fundamentally difficult for incumbents to disrupt themselves. Restructuring a company to deliver services digitally (Internet or mobile) is structurally difficult, or perhaps impossible; but it’s easy to use these new mediums to deliver ads.&lt;/p&gt;
&lt;p&gt;A shift away from apps as destinations, and towards apps as delivery systems, puts a new set of pressures on brands to find ways to deliver valuable services.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How can you deliver ads adjacent to content if the content is served in a card?&lt;/li&gt;
&lt;li&gt;If apps become delivery systems instead of destinations, how can brands help deliver value instead of ads?&lt;/li&gt;
&lt;li&gt;How can brands utilize notifications to deliver value, instead of merely seeing them as &lt;a href=&quot;https://twitter.com/tdavidson/status/531860932650360833&quot;&gt;new ad inventory&lt;/a&gt;?&lt;/li&gt;
&lt;li&gt;How can &lt;a href=&quot;https://medium.com/@mtrends/beyond-apps-how-brands-will-interact-with-wearable-devices-1c5e6ac9e61d&quot;&gt;brands interact with wearable devices&lt;/a&gt;, using them to deliver value rather than avenues for personal data collection and highly-targeted ads?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For the record, I think there are winning answers there, and that brands have the opportunity to deliver valuable services to people, but before one starts thinking about ads, we have to think about user experiences first.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The real question is to consider how the user experience of mobile will change, because &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;popular consumer experiences dictate winning advertising experiences&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Consider &lt;a href=&quot;http://www.campaignlive.com/article/apple-watch-its-time-new-ad-designs/1321477&quot;&gt;Apple Watch and the creative challenges it poses for brands&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Investor and writer Taylor Davidson (&lt;a href=&quot;https://taylordavidson.com/2014/watch&quot;&gt;who has written about the Apple Watch&lt;/a&gt;) agreed the field is still open. &amp;quot;I don’t think people can quite imagine what new promotions are possible until we get a feel for the total UX of Watch.&lt;/p&gt;
&lt;p&gt;“I think the Watch experience will push companies and app developers to think of intelligent ways to reach people through Apple Watch,” he continued. &amp;quot;The experience is unique enough from existing devices that simply applying the same ad models would be a mistake by all involved (Apple, app developers, advertisers). And I think Apple realizes that and will limit advertisements in Watch.&lt;/p&gt;
&lt;p&gt;&amp;quot;Watch, from a UX perspective, opens opportunity for interesting new advertising and promotional opportunities, but it takes time for developers and people to create the shared experience that will create the footbed for promotional advertisements.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;What’s the right &lt;a href=&quot;https://taylordavidson.com/2012/native&quot;&gt;“native” ad&lt;/a&gt; to fit the user experience in a wearable device?&lt;/p&gt;
&lt;p&gt;The end of apps as we know them creates the opportunity to reimagine and recreate the ideal app experience. And down the pipe, it will also allow us to reimagine and recreate the ideal ad experience.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Perhaps &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/10/28/presentation-mobile-is-eating-the-world&quot;&gt;even bigger&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2014/brands-apps/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>How to Take Photos Underwater</title>
    <link href="https://taylordavidson.com/2014/underwater-photography/"/>
    <updated>2014-12-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/underwater-photography/</id>
    <content type="html">&lt;p&gt;Underwater photography is much harder than it looks.&lt;/p&gt;
&lt;p&gt;I grew up loving National Geographic, then Outside and a bevy of outdoors, nature, sailing, and backpacking magazines. I was always drawn to the photography, and particularly amazed by the underwater photography. While I’ve done a ton of outdoors and landscape photography over the years, I hadn’t had the opportunity to take photos underwater.&lt;/p&gt;
&lt;p&gt;Until now. Preparing for a recent trip to Hawaii, I took a deep dive into the web to understand my options for taking photos underwater, and came up with a couple options:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Waterproof disposable cameras.&lt;/strong&gt; I used to always keep a couple waterproof film disposable cameras around with me for simple swimming and adventure shots (&lt;a href=&quot;http://www.amazon.com/Fujifilm-7025227-Waterproof-Single-Camera/dp/B00004TWM6&quot;&gt;Fuji make a good one&lt;/a&gt;), but their historically poor quality just wasn’t going to be good enough for me for this trip.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Waterproof digital cameras.&lt;/strong&gt; There’s a couple rugged point and shoots that are made to withstand the elements, including going underwater. While not a viable option for diving, they work for snorkeling, swimming, and other lighter-weight endeavors. The Wirecutter &lt;a href=&quot;http://thewirecutter.com/reviews/best-waterproof-camera/&quot;&gt;covers rugged waterproof cameras&lt;/a&gt; and the pros and cons pretty clearly; in short, to get a rugged camera, you give up a lot in image quality. For me, and for $300-$400 dollars on a specific-use camera, that wasn’t for me.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;GoPro.&lt;/strong&gt; If I already had a GoPro, I would have simply used a GoPro for underwater photography, simply for expediency’s case. But the GoPro camera quality isn’t up to par with some of the other options here, and the wideangle view isn’t what I wanted all my photos to look like. So I continued looking.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Waterproof cases for DSLR / micro 4/3&lt;/strong&gt; The Wirecutter has a great &lt;a href=&quot;http://thewirecutter.com/reviews/beginners-guide-to-underwater-photography/&quot;&gt;review of underwater photography gear and tips&lt;/a&gt;, and it’s a great resource to understand how to get started. As I started to learn more about the need for extensive gear for diving, and the prices of the gear, including cases, lights, and more, it became obvious that for my limited usecase of 5-20 snorkeling, lake swimming, and ocean trips a year, I simply couldn’t justify the expense.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Waterproof cases for iPhone.&lt;/strong&gt; There’s a small selection of waterproof cases for iPhones that will allow you to take your phone into the water (&lt;a href=&quot;http://thewirecutter.com/reviews/best-waterproof-iphone-case/&quot;&gt;Wirecutter covers them here&lt;/a&gt;), although none of them are real options for diving deep with your phone. For real underwater photography with your iPhone, the &lt;a href=&quot;http://www.amazon.com/gp/product/B00CL2FFMI/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00CL2FFMI&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=4XMC64GYYQLQKBZF&quot;&gt;Watershot PRO Underwater Housing&lt;/a&gt; is solid; I bought one, and was pleased with how it felt, but ultimately decided to go a different way.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Waterproof bags.&lt;/strong&gt; Through a Lightstalking feature about &lt;a href=&quot;http://www.lightstalking.com/underwater-portrait-photography/&quot;&gt;underwater portrait photography&lt;/a&gt;, I learned about &lt;a href=&quot;http://www.dicapacusa.com/&quot;&gt;Dicapac&lt;/a&gt; and other waterproof bags. But for me, they seemed a bit too bulky and unweildy for snorkeling, and I wanted something that would be a bit easier to use, and would perhaps trust a bit more.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Outex.&lt;/strong&gt; Somehow I happened upon a &lt;a href=&quot;http://gearpatrol.com/2013/03/07/outex-waterproof-dslr-cover/&quot;&gt;Gear Patrol note about Outex&lt;/a&gt;, a former Kickstarter project that now has a full line of rubber waterproof cases for digital cameras. After reading a number of reviews to get a handle of others’ experiences with the &lt;a href=&quot;http://www.outex.com/&quot;&gt;Outex&lt;/a&gt; kits and how to use them, I was sold. Much less expensive than the hard-case waterproof cases, and easy enough to use out of water for bad weather, snow, mud, and other conditions, the Outex appeared to be a better solution for me to use not only for underwater photography in Hawaii, but for a wider range of activities throughout the year.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Paired with my &lt;a href=&quot;https://taylordavidson.com/gear&quot;&gt;Olympus OMD-E M5&lt;/a&gt;, it proved to be a good, easy to use, trusted, and effective solution for underwater photography.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_outex.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;But of course, the gear is only the start. The Wirecutter’s &lt;a href=&quot;http://thewirecutter.com/reviews/beginners-guide-to-underwater-photography/&quot;&gt;beginners guide to underwater photography&lt;/a&gt; was a great resource to help me understand how to shoot underwater. How to handle light, how to handle composition, how to handle exposure, all of these are a little different underwater which takes a bit of research and learning to understand. I’m still a beginner, but here’s a couple tips I picked up:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Try to get level with the subject you’re shooting, rather than shooting from above.&lt;/strong&gt; I learned this lesson years ago living in the Bahamas, shooting fish everyday to eat, and the same basic rule applies whether you’re shooting to with &lt;a href=&quot;http://en.wikipedia.org/wiki/Hawaiian_sling&quot;&gt;Hawaiian slings&lt;/a&gt; or cameras. Swim down to the same level as them, don’t shoot from floating on the surface. Getting level allows you to shoot upwards to make stronger compositions.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Get close. Really close.&lt;/strong&gt; It’s the same basic rule I teach a lot of people on land, but it’s critical to get really close. On land, getting closer often helps with a stronger composition, but underwater, it’s critical for light, contrast, and color, since &lt;a href=&quot;http://thewirecutter.com/reviews/beginners-guide-to-underwater-photography/#principles&quot;&gt;water is nearly 800 times as dense as air&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Light and Visibility.&lt;/strong&gt; It’s really important to have good light to shoot, since the quality of the light will have a big impact on clarity and visibility. If the water is rough, or if you’re snorkeling off the beach, there will probably be a lot of sediment in the water from the action of the waves, reducing visibility and clarity. Just pay attention to the situation you have.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Look out of the water.&lt;/strong&gt; Some of the most interesting shots can come by combining water and land, so look for ways to shoot really close to the water’s surface, and perhaps combining the water and land in a frame.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Patience.&lt;/strong&gt; Fish move fast, you can’t possibly move as fast as them to frame your shots. Be patient and allow them to get comfortable with you and move around you. Composition is very hard to get perfect, so stay patient, shoot wide, shoot RAW, and just try and focus on enjoying the experience. Perfect composition and exposure can come through editing.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I feel that I only scratched the surface in our time snorkeling in Hawaii, and was just starting to understand how to get shots. Here’s to needing to go back :)&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_tunnels_half.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_poipu_fish.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_poipu_beach.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_kee_sunset.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_kee_fish_2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_tunnels_snorkel.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_tunnels_fish.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_tunnels_fish_3.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://vimeo.com/112633401&quot;&gt;http://vimeo.com/112633401&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;margin: 0 0 1em 0;&quot;&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_tunnels_coral.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://vimeo.com/112634625&quot;&gt;http://vimeo.com/112634625&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;margin: 0 0 1em 0;&quot;&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_kee_taylor_sloane.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_kee_sloane.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_poipu.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_poipu_wave.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_sloane.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>14 from 2014</title>
    <link href="https://taylordavidson.com/2014/14/"/>
    <updated>2014-12-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2014/14/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;Looking back at 2014, inspired again by &lt;a href=&quot;http://www.marklobo.com.au/news/2014/12/19/fourteen-from-fourteen-my-year-in-photographs/&quot;&gt;Mark Lobo&lt;/a&gt;, here’s fourteen photos that summarize my year.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;2014 was a year of changes personal and professional, and a year where we directed much of our time towards fulfilling long-harbored goals and ideas. Above is a photo from &lt;a href=&quot;https://www.flickr.com/photos/photo_td/sets/72157647416304164/&quot;&gt;Unsilent Night&lt;/a&gt; in NYC this year.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/iceland_ice.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In the dead of January winter, we missed the NYC polar vortex while in &lt;a href=&quot;https://taylordavidson.com/2014/dld14&quot;&gt;Germany&lt;/a&gt; and Iceland. Iceland is a place I’ve &lt;a href=&quot;https://taylordavidson.com/2014/iceland&quot;&gt;longed dreamed of visiting&lt;/a&gt;, and I got the special opportunity to return in May to give a talk at Startup Iceland &lt;a href=&quot;https://taylordavidson.com/2014/iot&quot;&gt;about The Internet of Things&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/saunter_8.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In May we participated in &lt;a href=&quot;https://taylordavidson.com/2014/great-saunter&quot;&gt;The Great Saunter&lt;/a&gt;, a one-day, 32 mile walk around the outside of the island of Manhattan. In 2014 I cycled around the island by myself, but this year we participated in the real event. NYC is full of unique experiences, if you keep your eyes, ears, mind, heart, and soul open, and keep stepping out the door to find them.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/do_dinner.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Even though we &lt;a href=&quot;https://taylordavidson.com/2014/ces&quot;&gt;went to CES&lt;/a&gt; this year, I made a conscious effort to shift my time spent at conferences and events towards smaller, more intimate situations. The &lt;a href=&quot;https://taylordavidson.com/2014/do-lectures&quot;&gt;Do Lectures&lt;/a&gt; in Wales was a highlight of my year, and something I want to experience again in the near future.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/hill_hollow_horse.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/pigs.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In July I &lt;a href=&quot;https://taylordavidson.com/2014/moving-on&quot;&gt;resigned from kbs&lt;/a&gt;, and &lt;a href=&quot;https://www.yahoo.com/travel/from-techie-to-farmer-for-a-summer-98834773547.html&quot;&gt;spent a good part of my summer&lt;/a&gt; in upstate NY at Hill Hollow Farm. More photos from upstate &lt;a href=&quot;https://taylordavidson.com/farm&quot;&gt;are here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;I recapped a bit about &lt;a href=&quot;https://taylordavidson.com/2014/vc&quot;&gt;what I learned as a VC&lt;/a&gt; this fall, but I spent most of my post-kbs time refocusing on new opportunities, more on that to come in 2015.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/eyeem.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;I continued to &lt;a href=&quot;https://medium.com/photography-past-present-future/software-is-eating-the-camera-36f2d3c52b4a&quot;&gt;write about the photography industry&lt;/a&gt; throughout the year, writing my newsletter PHOTO/TECH through most of the year, and talking at panels at &lt;a href=&quot;http://blog.eyeem.com/2014/09/a-recap-of-the-2014-eyeem-festival-awards-in-berlin-day-1/&quot;&gt;EyeEm’s Festival and Awards&lt;/a&gt; in Berlin and judging at Photo Hack Day in NYC.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/washington_square_park.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;As a photographer, I &lt;a href=&quot;https://taylordavidson.com/gear&quot;&gt;shifted my gear slightly&lt;/a&gt;, focusing more on using a prime lens, and extending the capabilities of the iPhone with the &lt;a href=&quot;http://momentlens.co/&quot;&gt;Moment lenses&lt;/a&gt;. And I continued photographing events, including Clinton Global Intitiative and other business events in NYC (&lt;a href=&quot;https://taylordavidson.com/events&quot;&gt;event portfolio&lt;/a&gt;). Photography has always, and will always, be a major part of my life.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/roadto50.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In October &lt;a href=&quot;http://thecausemopolitan.com/road-to-50&quot;&gt;Sloane completed visiting all 50 states&lt;/a&gt; through a little 2,500 mile, 6 day, 6 state roadtrip we took through the Dakotas, Nebraska, Kansas, Iowa, and Wisconsin.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/kauai_kee_fish.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;And in November I finished my 50 states with a trip to Hawaii. We spent a week on the island of Kauai snorkeling, hiking, and relaxing our way throughout the island. Many of my photos were featured by Fathom in an &lt;a href=&quot;http://instagram.com/p/wIRQrgOXzq/&quot;&gt;Instagram takeover&lt;/a&gt;, and I got the chance to learn a lot about &lt;a href=&quot;https://taylordavidson.com/2014/underwater-photography&quot;&gt;underwater photography&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/bridge.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/forest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/reflected.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;We took full advantage of our opportunities this year to explore Vermont, Upstate NY, and the Berkshires, taking many trips, hikes, and walks in the woods in the northeast. Escaping the city is an important part to finding peace and balance in my life. Most of my ideas and posts originate from the time and space spent in the woods; even the posts that deeply ruminate about the &lt;a href=&quot;https://taylordavidson.com/2014/brands-apps&quot;&gt;future of apps&lt;/a&gt;, &lt;a href=&quot;https://0.0.7.222/peer-to-peer&quot;&gt;peer-to-peer tech&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/cards&quot;&gt;cards&lt;/a&gt;, &lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;passwords&lt;/a&gt;, &lt;a href=&quot;https://0.0.7.222/deep-linking&quot;&gt;deep linking&lt;/a&gt;, &lt;a href=&quot;https://0.0.7.222/unbundling&quot;&gt;app unbundling&lt;/a&gt;, and the &lt;a href=&quot;https://0.0.7.222/camera&quot;&gt;future camera&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2014/piper_sloane_taylor.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;And throughout the year, we enjoyed spending time with our puppy Piper, hiking, swimming, and exploring. We learned so much from her, and hopefully we taught her a few things as well. Here’s to a great 2015.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2014</title>
    <link href="https://taylordavidson.com/2015/my-cities-2014/"/>
    <updated>2015-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/my-cities-2014/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2014/my-cities&quot;&gt;meme&lt;/a&gt;, below are my cities in 2014.  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2014&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2013/hidden-valley&quot;&gt;Hidden Valley, PA&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/great-saunter&quot;&gt;New York, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/ces&quot;&gt;Las Vegas, NV&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/dld14&quot;&gt;Munich, Germany&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/iceland&quot;&gt;Reykjavik, Iceland&lt;/a&gt; (2)&lt;/li&gt;
&lt;li&gt;Chambersburg, PA (5)&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA (6)&lt;/li&gt;
&lt;li&gt;New Orleans, LA (4)&lt;/li&gt;
&lt;li&gt;Palo Alto, CA&lt;/li&gt;
&lt;li&gt;New Paltz, NY&lt;/li&gt;
&lt;li&gt;Luray, VA (2)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/london&quot;&gt;London, England&lt;/a&gt; (2)&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/do-lectures&quot;&gt;Cardigan, Wales&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/ct&quot;&gt;Milford, CT&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Eagle Bridge, NY (3)&lt;/li&gt;
&lt;li&gt;Berlin, Germany&lt;/li&gt;
&lt;li&gt;Bismarck, ND&lt;/li&gt;
&lt;li&gt;Keystone, SD&lt;/li&gt;
&lt;li&gt;Kearney, NE&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/kansas&quot;&gt;Manhattan, KS&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Decorah, IA&lt;/li&gt;
&lt;li&gt;Madison, WI&lt;/li&gt;
&lt;li&gt;Williamstown, MA&lt;/li&gt;
&lt;li&gt;Margate, FL&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/retreat&quot;&gt;Copake Lake, NY&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Lihue, Hawaii&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2014/underwater-photography&quot;&gt;Hanalei Bay, Hawaii&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Poipu, Hawaii&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;Also, &lt;a href=&quot;https://www.flickr.com/photos/photo_td/sets/72157639589664474/&quot;&gt;where I slept in 2014&lt;/a&gt;, and &lt;a href=&quot;https://taylordavidson.com/2014/14&quot;&gt;14 photos to summarize 2014&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Small (and Big) Data</title>
    <link href="https://taylordavidson.com/2015/small-data/"/>
    <updated>2015-02-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/small-data/</id>
    <content type="html">&lt;p&gt;Every time a new hacking incident hits the news, the response follows a similar path: news reports about millions of customer data points stolen, quotes from security consultants, breathless reports from news anchors about how many millions of people’s records were taken, assurances from the hacked company that critical customer information was not taken, commitments to shore up the data breach, offers of credit and identity monitoring services, and promises to be better in the future.&lt;/p&gt;
&lt;p&gt;And we go back to our lives and forget, until the next one, and the cycle repeats.&lt;/p&gt;
&lt;p&gt;But what if the response was different?&lt;/p&gt;
&lt;p&gt;What if we, as users, reached a breaking point and consciously decided to care about the security of our data?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;blockquote&gt;
&lt;p&gt;Any company that stores lots of information about people is a target for hackers, and whatever is worth getting hacked, will get hacked. (&lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;link&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The incentives lie in the hands of the hackers. Fast-growing companies need to feed the growth engine, and under-investment into structure and security is almost inevitable. Significant events drive course corrections, at least until growth reasserts its primacy over security and structure, and the cycle repeats.&lt;/p&gt;
&lt;p&gt;But the under-investment in security is natural for a fast-growing company. “Security” is a tough value proposition for companies, because it’s hard for prospective users and customers to understand, verify, and price appropriately. How much will we pay on the margin to insure against an improbable event, and how should we understand how to price a security premium? It’s something that people simply aren’t equipped to understand and value appropriately, and even with significant market education (“marketing”) by companies, it’s unknown if it’s a value proposition that will shift consumer preferences. In some sense, as users, we don’t have the mental overhead required to evaluate the negative repercussion of every single data point we put into every service we use. And so we continue on.&lt;/p&gt;
&lt;p&gt;But if the cost-benefit analysis changed, it could have a seismic effect, a step-change instead of a gradual shift. If a future data security breach finally pushed us to care about the security of our data, how would we react? It’s unlikely we’ll believe companies that they are “more secure”; more likely IMO is that we would shift to using services that are more secure through data abstinence. If the service doesn’t hold our data, then there’s nothing to steal. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/small-data/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;At the beginning of this year I contributed to Canvas8’s 2015 outlook into technology, shopping, transportation, beauty, communication, and more (&lt;a href=&quot;http://www.canvas8.com/static-assets/media/docs/expert-outlook.pdf&quot;&gt;PDF download here&lt;/a&gt;):&lt;/p&gt;
&lt;blockquote class=&quot;twitter-tweet&quot; lang=&quot;en&quot;&gt;&lt;p lang=&quot;en&quot; dir=&quot;ltr&quot;&gt;Our Expert Outlook is going live today. It includes ideas from 33 Canvas8 Network experts on what to expect in 2015 &lt;a href=&quot;http://t.co/4k2zvz9dAF&quot;&gt;http://t.co/4k2zvz9dAF&lt;/a&gt;&lt;/p&gt;&amp;mdash; Canvas8 (@Canvas8) &lt;a href=&quot;https://twitter.com/Canvas8/status/557892620706643968&quot;&gt;January 21, 2015&lt;/a&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; src=&quot;https://platform.twitter.com/widgets.js&quot; charset=&quot;utf-8&quot;&gt;&lt;/script&gt;
&lt;p&gt;In the Outlook I focused on passwords, wearables, and the potential of “small data”, behind the reasoning that newer mobile technologies are opening up the potential to build smart services that don’t depend on big data. As I &lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;wrote earlier&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… perhaps the idea of storing less data will move towards broader uses. Earlier this year, I gave &lt;a href=&quot;https://taylordavidson.com/2014/iot&quot;&gt;a talk about the Internet of Things&lt;/a&gt; at Startup Iceland, and in it, I posited the idea that as devices and sensors get smarter, they have the potential to reduce our reliance on the smart cloud and push more decisions and processing to the edge, away from centralized cloud services, and away from hackers. Most “smart things” today are &lt;a href=&quot;http://ben-evans.com/benedictevans/2014/5/26/the-internet-of-things&quot;&gt;dumb sensors connected to the clever cloud&lt;/a&gt;; meaning, that the devices push data to cloud services, which then draw interferences and matches that push decisions down to smart sensors. The future of smart things could be smarter devices that are able to use data locally without pushing and storing it in the cloud. If we build more powerful devices at the edge, we won’t need to depend on the cloud to the same degree. And if less data is shared and stored in the cloud, there is less data to be hacked.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;What I didn’t mention in the Outlook, however, was artificial intelligence. Like many investors and entrepreneurs, I’ve recently started to pay much more attention to artificial intelligence and machine learning as the number of pitches and applications of the technology have mushroomed in the last couple months. While we’ve seen hundreds of millions of dollars invested into big data technologies, the value of big data has always come from the insights derived from data that lead to actions that make our lives better, not by the data itself. While many of the first insights have been fairly simple, we’re starting to see deeper insights and offerings by companies applying &lt;a href=&quot;https://medium.com/@shivon/the-current-state-of-machine-intelligence-f76c20db2fe1&quot;&gt;artificial intelligence&lt;/a&gt;, &lt;a href=&quot;http://spectrum.ieee.org/automaton/robotics/artificial-intelligence/facebook-ai-director-yann-lecun-on-deep-learning&quot;&gt;deep learning&lt;/a&gt;, and other technologies utilizing the datasets provided by big data technologies to draw new insights. We’re at the cusp of many more practical applications of artificial intelligence, and I believe that we’re going to see more AI, not less.&lt;/p&gt;
&lt;p&gt;With that in mind, is it preposterous to think that the big data trend could be replaced by small data?&lt;/p&gt;
&lt;p&gt;The better question is to think of where small data makes sense. For many applications and systems, an all-encompassing, permanent data store shouldn’t be necessary. One of the reasons I’m &lt;a href=&quot;https://taylordavidson.com/2014/watch&quot;&gt;bullish on wearables&lt;/a&gt; and proximity-based technologies is that they potentially could facilitate &lt;a href=&quot;http://smalldatagroup.com/2014/11/27/2015-trends-rich-mobile-apps-embedded-analytics-and-wearable-bi/&quot;&gt;“small data” strategies&lt;/a&gt;; one doesn’t need to use the cloud to understand who a person is when the devices can identify that locally, they won’t need to store all observed intent data, they won’t need big data if small data can do. Small data isn’t strictly about less data being held in the cloud about us, it’s about a more nuanced sense about what, when, where, and why the data we share with services will make our lives better.&lt;/p&gt;
&lt;p&gt;And my bet right now is that AI will enhance that understanding; even as AI needs big data and its datasets to “learn”, it could also help educate people about how and when it’s valuable to share data, but also when small data is enough.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;The example is often use is Tokenization, which replaces sensitive credit card data with with “token” values that are useless to hackers to steal (more about that &lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;here&lt;/a&gt;). &lt;a href=&quot;https://taylordavidson.com/2015/small-data/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Do Lectures, Australia</title>
    <link href="https://taylordavidson.com/2015/do-lectures-australia/"/>
    <updated>2015-03-26T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/do-lectures-australia/</id>
    <content type="html">&lt;p&gt;When I told people I was going to a conference / retreat / ideas festival / adventure in rural Victoria in Australia, people looked at me like I was mad.&lt;/p&gt;
&lt;p&gt;“Do Lectures? What’s that?”&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;After I went to the Do Lectures in Wales in 2014, I explained the experience as something that’s &lt;a href=&quot;https://taylordavidson.com/2014/do-lectures&quot;&gt;hard to explain but easy to love, once you’ve taken the plunge&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The spirit of Do is hard to explain but easy to love, once you’ve experienced it. It’s a small and intimate event that’s not quite a conference, not quite a festival, not quite anything we’re used to. You’ve probably never heard of the speakers. You’ve probably never been asked to hand-write answers and draw a self-portrait to apply just to attend. You’ve probably never camped in a tent at a conference. You’ve probably never taken a workshop on rabbit skinning.&lt;/p&gt;
&lt;p&gt;But you’ve probably never had so many great, meaningful, fulfilling conversations with interesting, talented, accomplished people. You’ve probably never had food, coffee and wine as good, each with a story behind where it came from, how it was prepared, why it’s there. You’ve probably never experienced lectures so personal, so heart-wrenching, so stimulating to the soul.&lt;/p&gt;
&lt;p&gt;Do is about conversations, and everything about Do encourages interaction and conversation among everyone there, speakers, attendees, organizers, staff, volunteers. Everyone is there for a reason, and everyone has a story.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So when &lt;a href=&quot;https://twitter.com/sambe11&quot;&gt;Samantha Bell&lt;/a&gt; invited me to come to Australia and share my story at Do Lectures Australia, I was floored. Another Do Lectures, another continent, another great round of conversations, another opportunity to listen and talk to some &lt;a href=&quot;http://www.thedolectures.com/talks/&quot;&gt;genuinely interesting people&lt;/a&gt;. And a bit of nervousness.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;I’m not a naturally comfortable public speaker. I spent most of my youth shying away from speaking in public, content to keep my answers and questions to myself or save them for one-on-one interactions. It’s not something that comes easy to me, but slowly I’ve built up the confidence and ability to speak in public. And I’ve come to enjoy it: I’ve enjoyed all the talks, panels and classes I’ve given the last couple years about really esoteric technology - native advertising, the Internet of Things, &lt;a href=&quot;http://foresight.is/&quot;&gt;financial modeling&lt;/a&gt;, venture capital, fundraising - but I’ve never really given a talk about me, my story, and my path.&lt;/p&gt;
&lt;p&gt;Talks at Do are unlike talks I’ve seen anywhere else; as I &lt;a href=&quot;https://taylordavidson.com/2014/do-lectures&quot;&gt;explained last year&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;When you look at the speaker list, the names don’t jump out. But when you’re there, listening to people, the stories do. The lectures aren’t the most polished and professional, and they aren’t the most intellectual or focused. But they are real. Heartfelt. Amazingly intimate and open. Sharing their stories, how they came to find what they do and why they do it. And worth every ounce of your attention.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That’s a high bar, and to be honest, I didn’t hit it. But at least I was real: &lt;a href=&quot;http://www.thedolectures.com/taylor-davidson-acknowledge-process&quot;&gt;I talked&lt;/a&gt; about learning by doing, acknowledging the process of learning and mastery and accomplishment that comes from dedicating yourself to learning. I talked about how I learned about the power of doing from my parents, how I taught myself to be a photographer, how I learned financial modeling, website development, and basically taught myself every skill I use today. Throughout my life I’ve optimized for learning and experiences rather than money, and I talked about the pros and cons to that approach. I talked about how I use rejection and friction as a fuel - “If you’re not hearing no, you’re not doing enough.” - and about how I value and elebrate the hours and accomplishment spent learning and building than the titles and external marks of success. I talked about how I embrace the varied path I’ve taken in my life even as I wouldn’t wish my path on anyone. &lt;a href=&quot;http://www.thedolectures.com/taylor-davidson-acknowledge-process&quot;&gt;Watch my talk here.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thedolectures.com/taylor-davidson-acknowledge-process&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/dolectures.jpg&quot; alt=&quot;&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h6&gt;Courtesy &lt;a href=&quot;http://www.marklobo.com.au/&quot;&gt;Mark Lobo Photography&lt;/a&gt;&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-notes.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Preparing for the talk, Do Lectures&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-my-talk-picture.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;My view from the stage, Do Lectures&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-my-talk.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;My talk, visualized, at Do Lectures&lt;/h6&gt;
&lt;p&gt;Telling my story was hard. Even today I have a nagging discomfort with my talk, about how it could have been delivered better, crisper, without the mistakes and stops and starts and doubts about what I chose to talk about and what I left out. It wasn’t intellectual or focused or packaged. But then I guess that’s the spirit of Do.&lt;/p&gt;
&lt;p&gt;If you ever have a chance to go to Do, do it. No expectations, no preconceptions; an appetite for conversations, a desire to share and listen, an open mind, an open heart. Just go.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;My favorite talk from Do Lectures Australia was by Dennis McIntosh, &lt;a href=&quot;http://www.thedolectures.com/dennis-mcintosh-train-your-brain-like-a-muscle&quot;&gt;watch it here&lt;/a&gt;. Listening to his story is well worth it.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-marketlane-coffee.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-mel-sam.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-sloane-do.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-listening.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-book.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-board-talks.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-dinner.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-dinner-2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-heartstarters.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-graham-coffee.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-bread.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-tent.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-wines.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-sam.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-conversations.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-conversations-2.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-yoga.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-03-25-paynes-hut.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-building.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-shed.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-sun.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2015-do-hugs.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>New Orleans, The Food</title>
    <link href="https://taylordavidson.com/2015/new-orleans-food/"/>
    <updated>2015-04-30T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/new-orleans-food/</id>
    <content type="html">&lt;p&gt;Whenever you talk about New Orleans, at some point you talk about the food. There’s a reason why my &lt;a href=&quot;https://taylordavidson.com/2013/nola&quot;&gt;list of things to do in New Orleans&lt;/a&gt; is dominated by restaurants, and it’s because the love that New Orleans has for its food shines through so deeply, so brightly, that there’s no reason to have a bad meal in NOLA.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_boudin_cochon_butcher.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Boudin, Cochon Butcher&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_broccoli_cochon_butcher.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Broccoli, Cochon Butcher&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_cuban_cochon_butcher.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Cuban, Cochon Butcher&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_eggs_cochon_ruby_slipper.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Eggs Cochon, Ruby Slipper&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_plum_street_snoballs.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Plum Street Snoballs&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_soft_shell_crab_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Soft Shell Crab Sandwich, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_crab_monica_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Crab Monica, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_mufaletta_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Muffuletta, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_salad_st_roch.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Salad, Juice NOLA, St Roch Market&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_cupcake_st_roch.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Cupcake, St Roch Market&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/high_life_spotted_cat.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Spotted Cat&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_crawfish_bread_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Crawfish Bread, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_crawfish_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Crawfish, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/creme_puff_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Creme Puff, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_lemonade_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Strawberry Lemonade, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_ice_cream_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Ice Cream Sandwich, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_jambalaya_jazzfest.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Jambalaya, Jazzfest&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_avocado_toast.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Avocado Toast, St Roch Market&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_salad_2_st_roch.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Salad, Juice NOLA, St Roch Market&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/drink_st_roch.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Mayhaw, St Roch Market&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/boiled_peanuts_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Boiled Peanuts, US-90&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/alligator_balls_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Alligator Balls, Festival Louisiane&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/crab_cake_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Crab Cakes, Festival Louisiane&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/fried_crawfish_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Fried Crawfish Poboy, Festival Louisiane&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/pimento_sandwich_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Pimento Cheese Sandwich, Festival Louisiane&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_crawfish_spinach_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Crawfish Spinach Bowl, Festival Louisiane&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/meltdown_festival.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Meltdown Popsicles, Festival Louisiane&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/nola_salad_doris.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Endive Salad, Doris Metropolitan&lt;/h6&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/artichokes_doris.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;h6&gt;Grilled Artichokes, Doris Metropolitan&lt;/h6&gt;
</content>
  </entry>
  
  <entry>
    <title>Artificial Intelligence in Fintech</title>
    <link href="https://taylordavidson.com/2015/fintech-ai/"/>
    <updated>2015-05-08T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/fintech-ai/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;This originally appeared for &lt;a href=&quot;http://www.fintech.io/&quot;&gt;Fintech Collective&lt;/a&gt; at &lt;a href=&quot;https://fintechcollective.passle.net/post/102cgbz/guest-post-artificial-intelligence-in-fintech&quot;&gt;Guest Post: Artificial Intelligence in Fintech&lt;/a&gt;. Sign up for their &lt;a href=&quot;http://www.fintech.io/&quot;&gt;weekly newsletter on Fintech&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Since its inception in the 1950s, artificial intelligence (AI) has seen at least two major hype cycles and long winters of disillusionment. While artificial intelligence suffered through the recent disullusionment cycle from the 1990s to today, its facilitating and corollary technologies have thrived, and we are now entering into a new boom in applictions of artificial technology.&lt;/p&gt;
&lt;p&gt;Despite the difficulty in defining AI and its subfields of related technologies &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;, the buzz about fintech has continued to grow. Financial services have been revolutioned by the computational arms race of the last twenty-plus years, as technologies such as big data analytics, expert systems, neural networks, evolutionary algorithms, machine learning and more have allowed computers to crunch much more varied, diverse, and deep data sets than ever before. Combined with vastly more powerful computers at cheaper prices and the advent of social networks, mobile phones and wearable devices, and financial services companies are entering a new wave of possibility in how to leverage artificial intelligence by enabling computers to watch and learn. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;While most of the businesses built around machines making decisions aren’t deploying true AI today, they are using data-intensive technologies that will help technologies and companies continue to get closer to implementing AI in commercial applications.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Despite the hype of intelligent machines, the first applications of AI aren’t replacing humans and human intelligence but augmenting them. Text-based conversational chat has been embraced by many startups as a way to deliver a personal assistant-like experience in many industries, and in fintech we’ve seen the example of companies like &lt;a href=&quot;http://kasisto.com/&quot;&gt;Kasisto&lt;/a&gt; utilizing this UX and pairing it with AI to scale the impact of humans using technology. Instead of being bounded in customer support applications by humans responding to users through chat windows, AI and related technologies are being applied to deliver a human-like chat experience without the need for nearly as many human assistants.&lt;/p&gt;
&lt;p&gt;By pairing this user experience with smart agents that can analyze and crunch data about individual behavior and compare to broader datasets, small and big companies could be able to deliver personalized financial services as a scope and scale never possible before. Consumer banking, advisory services, personal financial and investment planning advice, wallet and wealth management, all of these services can be delivered utilizing a conversational UX powered by AI. The mix of technologies can enable companies to provide services to segments of segments of customers where they were unable to provide high-touch, human service profitably (i.e. lower net worth segments for personal financial, investment and retirement planning and advisory), but can now serve using codified knowledge and AI-powered software.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In addition to new segments, they can be more personal, providing advice at the transactional level (i.e. every single transaction), part of the promise of smart wallets like &lt;a href=&quot;http://wallet.ai/&quot;&gt;Wallet.ai&lt;/a&gt;. Imagine having an assistant wih you to help you consider, analyze, price, and consider every single thing you spend money on, at a granular level that no human assistant could assist you with. Is a roboadvisor that offers you rules-based advice based on a set of predefined parameters AI? Probably not, but newer technologies in the future that are based around watching and learning about your behaviors at the individual lavel, rather than the collective level, could deliver advice and outcomes that are individualized in a way never possible previously.&lt;/p&gt;
&lt;p&gt;But in additional to new services that use this kind of UX as a differentiating factor, expect to see larger financial services companies integrate conversational UX powered by AI as a way to provide better, faster, and cheaper customer support to consumer and business customers. Some portion of interactions will be still be handled by humans, but AI can enable companies to deliver better service and refocus consumer support costs on higher-value areas.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The idea of augmenting human interactions and intelligence with AI doesn’t end with consumer-facing products. AI could power technologies that overlay humans to provide an oversight and tracking mechanism to employee actions, helping with compliance, security, and the monitoring of employee actions. Monitoring discrete, repetitive data entry tasks, computers could watch and learn over time to verify data entry and test for specific events, assess risk, and find fraud. Any area of fintech that is regulated creates the opportunity for companies to deploy AI-powered employee and systems oversight.&lt;/p&gt;
&lt;p&gt;But the opportunities in the enterprise don’t end with inward-facing applications. Lending and underwriting products could be augmented by AI technologies that allow computers to process data and make decisions faster, better and easier than humans alone. While it’s still to be determined how new data sets created by technologies like wearables and internet of things can be used for credit and insurance decisions, AI-based technologies make it more possible for firms to use these new datasets in highly personal ways at scale. Testing for fraud, risk, and important events is difficult to do at a truly individual level, and as a byproduct it’s defined the business model of many financial services companies, but augmenting human data decisioning is an area with high potential.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Fintech firms have developed and used AI-related technologies for years, creating evolutionary algorithms to help them learn, find, and act on existing and new heterogenous data sets created by popular new technologies such as social media, mobile phones and wearables. But AI is creating larger opportunities to go beyond matching and testing data to create more “intelligent” traders and trading systems, using robotraders to test and optimize predictions and trading rules. AI can help oversee and augment trading decisions and rules, helping process the data and creating the algorithms managing trading rules.&lt;/p&gt;
&lt;p&gt;Firms have built trading algorithms based on devining sentiment and insights from social media and other public data sources for years, but technology companies like Dataminr and others are deploying platforms for a larger set of companies to use. Accessing and utilizing large, heterogenous datasets is becoming possible for far more firms to utilize, so how will firms leverage and build on top of these datasets?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Fintech is in an interesting position in that the technologies around artifical intelligence technologies have been tested and deployed in specific applications for the last couple decades and have powered much of the innovation in financial services. While much of the investment in artificial intelligence has been into multi-purpose platforms that are still figuring out their specific, high-value usecases &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;, the opportunity in fintech is a bit different. Fintech has a base of technological prowess in the technologies supporting AI and a number of immediate high-value applications.&lt;/p&gt;
&lt;p&gt;At first, AI may deployed more in back-end technology settings to power large-scale decisioning in lending, trading and financial analysis, but it could also be a technology that expands how everybody interacts with financial services firms. Many of our complaints with fintech today are around the difficulties in getting to real, quality, personal service, and perhaps it’s an artificially intelligent agent that helps deliver cheaper, faster and better personal services. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html&quot;&gt;The Artificial Intelligence Revolution: The Road to Superintelligence&lt;/a&gt; and &lt;a href=&quot;http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-2.html&quot;&gt;The AI Revolution: Our Immortality or Extinction&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://fsroundtable.org/cto-corner-artificial-intelligence-use-in-financial-services/&quot;&gt;Artificial Intelligence Use in Financial Services&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://www.ft.com/intl/cms/s/2/019b3702-92a2-11e4-a1fd-00144feabdc0.html#axzz3YCf6Oo6G&quot;&gt;Investor rush to artificial intelligence is real deal&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;More reads on the topic: &lt;a href=&quot;http://www.nickbostrom.com/superintelligence.html&quot;&gt;How Long Before Superintelligence?&lt;/a&gt;, &lt;a href=&quot;https://medium.com/backchannel/betaworks-ceo-there-will-be-no-line-between-us-and-our-devices-50d5e912b251&quot;&gt;There Will Be No Line Between Us and Our Devices&lt;/a&gt;, &lt;a href=&quot;http://www.wired.com/2014/08/viv/&quot;&gt;Siri’s Inventors Are Building a Radical New AI That Does Anything You Ask&lt;/a&gt;, &lt;a href=&quot;http://www.wired.com/2014/02/artificial-intelligence-way-forward-personal-finance/&quot;&gt;Is Artificial Intelligence the Way Forward for Personal Finance?&lt;/a&gt;, &lt;a href=&quot;https://www.narrativescience.com/blog/frontier-banking-big-data-artificial-intelligence/&quot;&gt;The Next Frontier in Banking: Big Data and Artificial Intelligence&lt;/a&gt;, &lt;a href=&quot;http://nerdsonwallstreet.com/artificial-intelligence-and-wall-street-trading-309/&quot;&gt;Artificial Intelligence and Wall Street Trading&lt;/a&gt;, &lt;a href=&quot;http://www.cityam.com/210962/non-bank-facebook-alibay-and-ai-future-global-fintech&quot;&gt;The non-bank of Facebook, AliBay, and AI: The future of global fintech&lt;/a&gt;, &lt;a href=&quot;http://www.nytimes.com/2015/01/19/technology/banking-start-ups-adopt-new-tools-for-lending.html&quot;&gt;Banking Startups Adopt New Tools for Lending&lt;/a&gt;, &lt;a href=&quot;http://spectrum.ieee.org/automaton/robotics/artificial-intelligence/facebook-ai-director-yann-lecun-on-deep-learning&quot;&gt;Facebook AI Director Yann LeCun on His Quest to Unleash Deep Learning and Make Machines Smarter&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2015/fintech-ai/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Beyond Better Images</title>
    <link href="https://taylordavidson.com/2015/better-photos/"/>
    <updated>2015-05-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/better-photos/</id>
    <content type="html">&lt;blockquote&gt;
&lt;p&gt;The next step of computational photography will move us from taking better pictures to making different pictures. Visually, we’re beginning to see this with the Lytro and light-field photography, where the ability to capture and render multiple depths-of-field in a single photographic artifact is &lt;a href=&quot;https://taylordavidson.com/2012/lytro&quot;&gt;changing the meaning, no, the opportunity of a photograph&lt;/a&gt;. Once photos are digital bits, the technical options for photos expand to whatever we can do with bits (store, share, combine them, etc.), and farther down the line are visual and artistic interpretations that the artists of tomorrow will create.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I wrote that last year in a post called &lt;a href=&quot;https://taylordavidson.com/2014/camera&quot;&gt;Software is Eating the Camera&lt;/a&gt;, and since then, I’ve continued to be amazed by how software is changing imagery, from &lt;a href=&quot;http://www.ldv.co/blog/2015/4/26/analyzing-visual-content-via-computer-vision-and-artificial-intelligence-will-create-billion-dollar-companies-and-disrupt-many-industries&quot;&gt;understanding the content and context of images&lt;/a&gt; to &lt;a href=&quot;http://kaptur.co/10-questions-to-a-founder-algolux/&quot;&gt;making better images with simpler optics&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;In the same vein of innovation, there has been a &lt;a href=&quot;http://us1.campaign-archive1.com/?u=5efca6795255bdc7d0c13a808&amp;amp;id=998e12eab4&quot;&gt;recent spate of news&lt;/a&gt; about startups combining optics with software to change how photos are made. Multi-lens arrays, which use multiple lenses and images sensors organized in an array to simultaneously take multiple pictures combined through software to create a single image, uses this mixture of hardware and software to emulate the qualities of a much bigger single lens system. Multiple companies are working in this area:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Algolux raised $2.6 mm in venture funding last fall, and &lt;a href=&quot;http://kaptur.co/10-questions-to-a-founder-algolux/&quot;&gt;recently talked about what they are working on&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.macrumors.com/2015/04/14/linx-camera-technology-apple/&quot;&gt;Apple purchased LinX for $20 mm&lt;/a&gt;, sparking hopes for improved image technologies in the next iPhone&lt;/li&gt;
&lt;li&gt;Light raised $9.7 mm last summer and &lt;a href=&quot;http://www.technologyreview.com/news/536816/a-way-to-get-much-higher-resolution-selfies/&quot;&gt;recently talked about their multi-lens approach&lt;/a&gt; (and announced a &lt;a href=&quot;http://www.digitaltrends.com/mobile/startup-to-partner-with-foxconn-to-bring-multi-lens-cameras-to-smartphones-in-2016/&quot;&gt;license deal with Foxconn&lt;/a&gt;)&lt;/li&gt;
&lt;li&gt;Others like Corephotonics and Pelican are working to commercialize similar technologies &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The headline focus of these technologies are about improving the imaging capabilities of small devices, and it makes sense: any device manufacturer using image optics as a core part of their product is a prime target to integrate multi-lens systems in order to help them compete. Who doesn’t want SLR-quality photos from a tiny cellphone? &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;But my interest in the technologies is different: how will they enable us to make better photos? To emphasize: not better images, but better photos.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Breakthroughs in photography come from photo quality, not image quality.&lt;/strong&gt; I’ll define “photo quality” as all the aspects, emotions, contexts, and impacts captured in a photo, separating it from the technical qualities of the image itself (resolution, etc.).&lt;/p&gt;
&lt;p&gt;The impact of digital imaging and networked imagery (i.e. &lt;a href=&quot;http://craigmod.com/journal/photography_hello/&quot;&gt;devices connected to the network&lt;/a&gt;) on photography is apparent to all of us today, but these are merely the latest in a long line of changes in imaging technology that changed how we can use cameras to create photos:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Film (i.e. flexible photographic roll film) allowed photographers to create photos with far more sensitivity to the full spectral range of colors and to take photos much faster than earlier photographic mediums like daguerreotypes (silver-plated copper sheets), wet-plate and dry-plate technologies (tintypes), and early glass plate-based film.&lt;/li&gt;
&lt;li&gt;35 MM format film (i.e. 135 film) changed photography by allowing photographers to carry smaller, lighter cameras into the field without sacrificing image quality. Leica was the first to popularly commercialize (though not the first to produce) 135 format cameras, depending on &lt;a href=&quot;http://en.wikipedia.org/wiki/Leica_Camera&quot;&gt;high quality lenses to create sharp negatives&lt;/a&gt; so that the negatives could be enlarged to product larger photos.&lt;/li&gt;
&lt;li&gt;Early color film, even though it was more expensive and difficult to use with indoors lighting, gained in popularity for many reasons unrelated to image quality. Color photography gave photographers more notes to use in a photo, a change than many black-and-white photographers didn’t want to use or truly respect for many years, but it permanently changed how we interpret photos.&lt;/li&gt;
&lt;li&gt;Polaroid changed photography with instant photography, but it wasn’t because the images were better, it’s because the photos were better. Inexpensive access to the tools to turn moments into photos, reducing the time from experience to photograph to the network. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Ubiquity (the &lt;a href=&quot;http://craigmod.com/journal/photography_hello/&quot;&gt;“infinite lens”&lt;/a&gt;) &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; and connectivity have made photography into a language used by the masses. This sea change didn’t happen because the images were better, and perhaps not even because the photos were better, but because the contexts of the photos were better: more personal, more meaningful, more relevant, more immediate, more available, more connected. &lt;a href=&quot;https://medium.com/photography-past-present-future/from-photogram-to-instagram-134632b6e085&quot;&gt;Photos as messaging, not as art.&lt;/a&gt; It’s the contexts that matter, not the images themselves:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;When you reduce the camera to one app of many and one sensor of many, connected to all those other apps and sensors, you start creating really interesting ways to change the substance of its images. For example, today’s iPhone has sensors to detect moisture, ambient light, proximity, motion (the accelerometer), and orientation (the gyroscope), and maybe soon, atmosphere sensors. Paired with connectivity technology (cellular, WiFi, Bluetooth, iBeacon, NFC, etc.) and access to a network of information, the “camera” of today isn’t just an image sensor and a lens, but the combination of all these sensors and apps connected through constantly evolving operating systems. We’ve started to use these technologies to add contextual and structured data to photos, at time of capture or after: locations, faces, scenes, for example. But what happens when we use ambient information and other apps as inputs to the photographic process? The image sensor isn’t the only sensor that the camera of tomorrow will use. (&lt;a href=&quot;https://taylordavidson.com/2014/camera&quot;&gt;link&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;And the photo of tomorrow won’t just consist of the image, but everything around the image.&lt;/p&gt;
&lt;p&gt;When I look at the innovations in optical hardware, yes, I get interested because who doesn’t want better images? It’s an immediate, visceral, quasi-geeky response by anyone interested in photography. “More megapixels? Yes, please,” is what we used to say. But absolute image quality is not what’s most interesting in photography today; what’s interesting is everything else about a photo and how we use them. &lt;em&gt;Not view them, but use them.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;To the extent that multi-lens array technologies enable us to make higher-quality images, I’m all for it as a consumer, although it’s probably not a life-changing or art-changing event. But if multi-array and other combinations of optics and software go beyond making better images and change how we make photos - how we can make a photograph, with what device, in what contexts (low light, harsh light), at what speeds, with what confidence in our abilities, with what contextual understanding - and not just make better images, then that’s what excites me about imaging technology. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Interested in imagery and technology? Check out the &lt;a href=&quot;http://www.ldv.co/visionsummit/?ref=tdavidson&quot;&gt;LDV Vision Summit on May 19-20 in NYC&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;You can follow me on &lt;a href=&quot;http://instagram.com/tdavidson&quot;&gt;Instagram&lt;/a&gt; and &lt;a href=&quot;http://eyeem.com/u/tdavidson&quot;&gt;EyeEm&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;While Lytro’s technology is closely related, they are commercializing a different technology - multiple optics, single sensor, instead of multiple optics with multiple sensors - with a more singular value proposition (depth mapping), rather than the multi-lens systems’ broader focus on image quality, depth mapping, and low light performance. &lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;A separate question which I don’t want to talk about right now is whether these technologies make sense as companies. &lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Yes, I’m using “network” to mean physically sharing photos. &lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Everything &lt;a href=&quot;http://twitter.com/craigmod&quot;&gt;Craig Mod&lt;/a&gt; writes about photography is beautiful &lt;em&gt;and&lt;/em&gt; thought-provoking. Sigh. &lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;And to be fair, multi-array lens technologies could do more than just make higher-quality images. Better low light sensitivity enables us to take photos in more contexts. Depth mapping could add a depth to photography and create a new medium for expression. And there are a wide range of commercial applications in enterprise imagery contexts that could have a bigger impact than consumer applications. &lt;a href=&quot;https://taylordavidson.com/2015/better-photos/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>The key to winning Instagram</title>
    <link href="https://taylordavidson.com/2015/great-photos/"/>
    <updated>2015-07-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/great-photos/</id>
    <content type="html">&lt;p&gt;If I want to relax with my phone, the first thing I open is Instagram. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; I may take a peek at recent interactions (comments, likes), but then I’ll scroll through the photos posted by the friends, acquaintances, interesting people and brands that I follow &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;. I’ll open EyeEm and look through the primary feed, which combines photos from places I’ve been and albums I’ve shared photos to with suggested photographers, suggested albums, and the latest highlights from EyeEm (a discovery experience I like). And I’m stunned by what I see, with beautiful images interspersed with meaningful moments and, yes, many not-so-beautiful-or-meaningful moments but at least interesting looks into people’s lives. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;I’m also constantly reminded of a couple simple adages:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Move your feet.&lt;/li&gt;
&lt;li&gt;Simple matters more than complex.&lt;/li&gt;
&lt;li&gt;You have to be interested to take interesting pictures. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;One of the easiest ways to take beautiful pictures is to get in front of beautiful places, especially if paired with beautiful people. I follow a bevy of people from the Pacific Northwest, and blessed with soft light and natural beauty, I see an endless parade of beautiful pictures of the outdoors every day. And I get it: technology has made it easier for us to &lt;a href=&quot;https://taylordavidson.com/2015/better-photos&quot;&gt;capture quality images&lt;/a&gt; using inexpensive, widely available devices with increasingly &lt;a href=&quot;https://taylordavidson.com/2014/camera&quot;&gt;better and smarter&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2014/capture&quot;&gt;image capturing and processing software&lt;/a&gt;. Better cameras in more people’s hands, sharing instantly through worldwide networks, and it’s not surprising that we see a lot of beautiful images every day.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;But there’s a lot more to it. Technology hasn’t changed how we move our feet. It hasn’t changed how to be interesting. Technology hasn’t changed how we interpret what we see. It hasn’t changed how we take ourselves into the world, how we wake up early and stake out great places for sunrise and sunset light, how we find interesting people for great portraits, how we wait for the right moment, how we impose on someone in the street to take their picture, how we had a vision for what would happen, how we take that extra step, that extra hour, that extra effort just for the opportunity to take a great picture. We may not know whether the image is great in the moment, but we usually have a sense: it’s the one that we took without thinking, by gut, in an instant, before our mind got in the way of our eye. It’s the one we got because we were there, we were interested, and we were ready.&lt;/p&gt;
&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-version=&quot;5&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:8px;&quot;&gt; &lt;div style=&quot; background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;&quot;&gt; &lt;div style=&quot; background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://instagram.com/p/BCenyr5IcbI/&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A photo posted by Taylor Davidson (@tdavidson)&lt;/a&gt; on &lt;time style=&quot; font-family:Arial,sans-serif; font-size:14px; line-height:17px;&quot; datetime=&quot;2015-05-27T01:41:19+00:00&quot;&gt;May 26, 2015 at 6:41pm PDT&lt;/time&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; defer=&quot;&quot; src=&quot;https://platform.instagram.com/en_US/embeds.js&quot;&gt;&lt;/script&gt;
&lt;p&gt;A beautiful image is our reward for being there; an interesting image is the result for being interested.&lt;/p&gt;
&lt;p&gt;What’s an interesting image? It’s something that once we see, we return to again and again. It’s an image that has something that brings us back - a detail, a geometry, a face, a composition or meaning - something that the image doesn’t give away all at once to the viewer. It’s an image that has a point of view on something that’s meaningful, something that matters. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt; We live in a river of beautiful images, yet few of them are “interesting” in the classical sense of great photography; not a knock, just a recognition that “great” is a modifier with a range of relevance. Great isn’t an immutable definition or a societal construct, it’s a personal context; and for many people, interesting is more important than beauty. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fn6&quot; id=&quot;fnref6&quot;&gt;[6]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;I’m excited by how the medium of photography continues to change. New technologies enable me to take better pictures, to take cameras to new places and situations, to use new platforms to see and share, to inspire and get inspired; but I know that at the end of the day it’s up to me to live the life that enables me to take great pictures. The key to “winning” Instagram isn’t taking great photos, but living a great life.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;As I know many others do. Every time I look at a person looking at their phone in line at the store, walking down the street, in an elevator, waiting anywhere, they are looking at Instagram. It’s amazing. &lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;There are a couple brand and publisher accounts I love, almost all of which are outdoors or nature-focused: Patagonia, Moment, REI, North Face, National Geographic, Hello BC, Magnum, Noon Pacific, Surfer Magazine, Taylor Stitch, Huckberry, Cabin Porn, Inspired by Iceland, Fathom, Yellow Leaf Hammocks, and more. &lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I’d posit that one of the reasons Instagram is so popular is that it’s easier to share a moment of your life with a photo than with text - a simple click to visually capture what’s happening is easier than interpreting what you see and finding the right way to word it and share it using a shared language and context. It’s just easier, and often better, to pass that process of interpretation from the sender to the receiver. &lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Inextricably intertwined, &lt;a href=&quot;http://russelldavies.typepad.com/planning/2006/11/how_to_be_inter.html&quot;&gt;“The way to be interesting is to be interested.”&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Explained deeper in &lt;a href=&quot;http://erickimphotography.com/blog/2014/12/09/17-lessons-henri-cartier-bresson-taught-street-photography/&quot;&gt;Eric Kim’s detailing&lt;/a&gt; of Henri Cartier-Bresson’s The Mind’s Eye. &lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn6&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;This is one reason why I like EyeEm; Instagram uses social relationships (currently following) as the primary feed for the photos you see, whereas EyeEm uses a primary feed that’s a mix of people you are following, albums that you’re interested in, suggestions of people or albums that could be interesting to you, and EyeEm’s own human-driven recommendations of what to pay attention to. &lt;a href=&quot;https://taylordavidson.com/2015/great-photos/#fnref6&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>The future of big data, ad blocking and tracking</title>
    <link href="https://taylordavidson.com/2015/data-advertising/"/>
    <updated>2015-08-07T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/data-advertising/</id>
    <content type="html">&lt;p&gt;I recently did a &lt;a href=&quot;http://www.secondform.com/ideas/create-technology-enables-user-taylor-davidson&quot;&gt;guest appearance on a podcast&lt;/a&gt; talking a bit about me - financial models, &lt;a href=&quot;http://foresight.is/&quot;&gt;Foresight&lt;/a&gt; and fundraising - and a lot more about big data and privacy, how apps and operating systems are changing, and machine learning and artificial intelligence. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;One of the biggest topics we talked about, &lt;a href=&quot;https://overcast.fm/+Er1I-F0Gw/13:51&quot;&gt;starting at 13:51&lt;/a&gt;, was about data and how product creators and marketers use data:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We’ve been living in this world where more and more data can be a key competitive advantage for a company. … but perhaps we’re seeing a reaction to  the quest for more data, for data that’s hard for us to see how it has a direct impact on the quality of the product or service we receive.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;As product creators, we’ve rationalized our collection of data as a valuable part of building a better user experience, based on the premise that the more we know about you, the better product or service we can deliver for you. But we’ve also collected it because data creates the adjacent possibilities of new products, business opportunities and revenue models. Data is an asset, and collecting data - and the opportunities that comes with it - has been a strategic imperative of most of today’s new web businesses.&lt;/p&gt;
&lt;p&gt;But collecting data also comes with a responsibility: the responsibility to use it securely, without bias or discrimination, to respect users’ ownership rights, to abide by stated data and privacy policies, and at a deeper level, to use it as a force for value creation - building better products - and not just an inert, unused, potential asset.&lt;/p&gt;
&lt;p&gt;And many companies are failing at these basic responsibilities. Just look at &lt;a href=&quot;https://taylordavidson.com/2015/small-data&quot;&gt;what happens every time there is a new hack and more of our sensitive personal information is stolen&lt;/a&gt;: an apology, an offer for credit and identity monitoring, a promise to do better, and then the hackers move on to the next company. More data stored means more data to be stolen. Big data is a big target, and maybe, a big liability.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;We’re seeing the glimmers of companies begin to make product decisions that have the idea of &lt;a href=&quot;https://taylordavidson.com/2015/small-data&quot;&gt;“small data”&lt;/a&gt; as a key component.&lt;/p&gt;
&lt;p&gt;Cotap, an enterprise messaging app, &lt;a href=&quot;https://www.cotap.com/blog/customizable-data-retention-for-business-messaging/&quot;&gt;launched Clear&lt;/a&gt; on &lt;a href=&quot;https://twitter.com/rosshill/status/616029939452645377&quot;&gt;June 30&lt;/a&gt;, calling it an “important step in protecting users from security breaches by default”:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Cotap Clear gives businesses the option to set the timing of data storage to 7 days, 14 days, 30 days, 90 days, 180 days, one year or forever. The timing can be set company-wide or be specific to certain groups. To keep all of our users safe, the default for storing messaging data is just 14 days.&lt;/p&gt;
&lt;p&gt;… Much of the communication happening through technology at work today feels like a conversation you might have with a coworker in the hallway: quick and conversational. And in the wake of a seemingly-endless stream of high-profile data breaches (LastPass, Target, Home Depot, Sony and others), we think it should be up to businesses to decide if that is the type of information they want to store forever. Cotap Clear lets businesses securely wipe data from our servers and users’ devices after a set period of time, putting them in a position to prevent breaches instead of cleaning up after them.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Less data stored, less data to be stolen. The idea has shown up in other areas and ways: &lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;tokenization&lt;/a&gt; to reduce the amount of credit card data stored by merchants; email, SMS and app notification methods for user verification &lt;a href=&quot;https://taylordavidson.com/2014/passwords&quot;&gt;replacing password-based authentication&lt;/a&gt;; &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;ephemeral messaging&lt;/a&gt; for consumer and business use; data models built in the cloud but optimized to be used in low-to-no-bandwidth environments (example, &lt;a href=&quot;http://googleresearch.blogspot.com/2015/07/how-google-translate-squeezes-deep.html&quot;&gt;Google Translate&lt;/a&gt; using neural nets to do real-time visual translation by optimizing data models for the phone), and more. Apple has been has been clear through their announcements and product decisions that they &lt;a href=&quot;https://theoverspill.wordpress.com/2015/07/30/the-adblocking-revolution-is-months-away-with-ios-9-with-trouble-for-advertisers-publishers-and-google/&quot;&gt;don’t want to track what you do when you’re using its products&lt;/a&gt;, a position that could stand to be prescient. As the number of devices connected to the Internet stands to multiply and the opportunities for &lt;a href=&quot;https://taylordavidson.com/2014/iot&quot;&gt;Internet of Things data&lt;/a&gt; to be tracked, stolen, and misused in ways hidden behind free services and terms of service agreements, the risk to companies like Apple of major security and privacy breaches only continues to grow.&lt;/p&gt;
&lt;p&gt;The near-daily stories of new data hacks should give us all a pause, and perhaps a rethink of what data we choose to store and use. We have a responsibility to use the data we collect to build better services, and if it truly doesn’t help us build a better product, we shouldn’t store it. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Data can no longer be an asset that we store indiscriminately. We’re not facing a technical, bandwidth, data storage or management limitation, but the real risk of a cultural shift, just a black swan event away from waking up to a very different perspective.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Which brings us to advertising, and all the fun stuff the advertising industry has been talking about lately, namely spam, bots, ad viewability, and adblocking. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;The ability to use data to target ads to users based on data - starting with usage data, imputed audience data, behavioral data, or observed intent data - has driven the rise of digital advertising and created and supported the third-party adtech ecosystem.&lt;/p&gt;
&lt;p&gt;Bots, spam and viewability trouble advertisers because they don’t want to pay for ads that aren’t seen by humans, and some parties in the ecosystem are abusing the ease of launching sites and running ads to skim millions of dollars from advertisers. It’s a problem the industry is working on solving, but it’s not necessarily a problem that users - the people being advertised to - care about.&lt;/p&gt;
&lt;p&gt;What users do care about is what ads they see, why they see them, and more recently, figuring out ways to not see them. While the &lt;a href=&quot;http://www.mondaynote.com/2015/08/03/what-the-ad-blocker-debate-reveals/&quot;&gt;debate over ad blocking&lt;/a&gt; often devolves into a debate over the morality and ethics of blocking ads, the fact is that the user adoption of ad blocking technologies is an expression of what people want: and &lt;a href=&quot;http://digiday.com/publishers/global-rise-ad-blocking-4-charts/&quot;&gt;it’s on the rise&lt;/a&gt;. Why? One, it’s coming closer to reaching a critical mass of the US online population, with &lt;a href=&quot;https://theoverspill.wordpress.com/2015/07/30/the-adblocking-revolution-is-months-away-with-ios-9-with-trouble-for-advertisers-publishers-and-google/&quot;&gt;over 40% of people using ad blocking technology in some way&lt;/a&gt;, and two, Apple’s coming iOS 9 update includes the ability for users to use third-party “content blockers”, which could lead to developers building third-party ad blockers for mobile. Should this be a big concern for advertisers? &lt;a href=&quot;http://www.businessinsider.com/how-apple-ad-block-in-safari-and-ios-9-will-affect-publishers-and-advertisers-2015-6?r=UK&amp;amp;IR=T&quot;&gt;Maybe&lt;/a&gt;, &lt;a href=&quot;http://tinyletter.com/ericfranchi/letters/eric-franchi-s-ad-tech-newsletter-no-4-blocking-the-ad-blockers-ad-tech-and-mar-tech-convergence-doubleclick-vs-atlas&quot;&gt;maybe not&lt;/a&gt;. My gut says it’s probably not a huge concern immediately, but it’s a sign of where the tide is heading.&lt;/p&gt;
&lt;p&gt;Remember Napster? Remember when the music industry revolted against piracy and sued people who shared and downloaded pirated music? The music industry forgot that piracy was an expression of how people wanted to purchase and listen to music, and after new services emerged to provide new ways for people to pay to listen to music (streaming, ad supported), piracy became far, far less of an issue.&lt;/p&gt;
&lt;p&gt;Is every person that reads a page while blocking the ads truly a stolen pageview and lost revenue? No. The web offers an enormous amount of places for one to get content, and if you, as a publisher, were to force someone to accept an ad, it’s fair to say that some people would just go somewhere else instead. But publishers aren’t giving up, and are trying their best to deal with adblocking. One method is to recognize visitors using adblocking and use alert messages, popups or content walls to educate them on how ads supports the production of the content they are reading. Another is to use a content wall, paywall, or register wall to block access to content unless someone disables adblocking, pays, or registers and logins to the site.&lt;/p&gt;
&lt;p&gt;But it’s not just ads: people are waking up to the data that is being collected about them. They’re becoming aware of tracking technologies and how data is being created about how we used the web, and then bundled, sold, and used to target ads back to us. We don’t necessarily understand how the data is used, but we’re starting to figure out that slow pageloads and high data usage isn’t from the content we read but the data that’s being collected on us. And while we don’t have a lot of easy ways to rebel against it, becoming aware is the first step.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;What’s the solution to our aversion to ads?&lt;/p&gt;
&lt;p&gt;It’s not simply “make better ads”. &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;If people wanted ads, advertisers wouldn’t have to pay for them&lt;/a&gt;. It’s not possible to make enough great ads to make people want to be interrupted by them as much as advertisers want us to be interrupted. Making better ads allocates returns to advertising relatively, but won’t raise the fortunes of all advertisers absolutely.&lt;/p&gt;
&lt;p&gt;It’s not native advertising, at least in the long run. Many publishers have taken a hard look at what kind of ads they run, and have chosen to invest into building advertisements that look like content, either as sponsored posts, branded content hubs, content campaigns, or “native advertising”, advertisements that built to be native to the experience of the content being provided. These ads run in the feed and are formatted similarly-but-not-exactly like content, and feel more like a unit of content than something a brand paid for.&lt;/p&gt;
&lt;p&gt;But it’s naive to think that running the ads in a feed or making them look like content will abate our interest in seeing less ads, “cure” our banner blindness, or kill technology’s ability to figure out what’s an ad or not. There’s too much consumer interest for the innovation in ad blocking to stop; we’ll figure out ways to use technology to figure out how to discern if something is an ad or content. Or we’ll shift how we access content, reading more through Instapaper, Pocket, or the coming Apple News to strip out the formatting and ads on a page and just focus on the content.&lt;/p&gt;
&lt;p&gt;Ads delivered programmatically through exchanges often get a bad rap, but it’s not fundamentally because they are bought programmatically or delivered blindly to publishers through networks or exchanges. The programs aren’t the problem.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In fact, the problem may not be the ads, but the data we collect in the course of delivering ads.&lt;/p&gt;
&lt;p&gt;I find it instructing in how Facebook, Snapchat and Pinterest are taking different approaches to creating ways for brands and advertisers to deliver messages, content, and call-to-actions to their userbases. I’ve written extensively about &lt;a href=&quot;https://taylordavidson.com/2012/intent-data&quot;&gt;the value of intent data&lt;/a&gt; and the opportunities for &lt;a href=&quot;https://taylordavidson.com/2011/intent-engines-internet-marketing&quot;&gt;intent-rich sites to create advertising and marketing products and revenue streams&lt;/a&gt;, and while it’s been &lt;a href=&quot;https://taylordavidson.com/2014/consumers-advertisers&quot;&gt;understandably hard for these consumer sites to launch their advertising businesses&lt;/a&gt;, we’re starting to see moves. And they aren’t always towards the type of advertising we’d expect.&lt;/p&gt;
&lt;p&gt;Facebook already has an established, highly lucrative advertising business driven by their logged-in users creating first-party data, matched with third-party off-Facebook data, to create a set of advertising products that fit what advertisers want. Facebook’s moves to &lt;a href=&quot;http://www.bloomberg.com/news/articles/2015-06-22/facebook-pushes-advertisers-to-employ-user-data-more-effectively&quot;&gt;integrate more data and targeting into Instagram&lt;/a&gt;, as they prepare to launch Instagram’s API and eventual display ads business, makes complete sense based on their own history and data-driven past.&lt;/p&gt;
&lt;p&gt;Snapchat, however, is taking a different route towards building an advertising business, one that is highly reflective of their own path. Snapchat is famous for disappearing messages, but also for the data it never collects about its users. For their users, who are growing up being skeptical about how their data is being used, it’s an intelligent choice of a monetization model by Snapchat.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;[Snapchat CEO Evan] Speigel took a dim view of targeted advertising, adding that “not being creepy” is a top priority for the ephemeral messaging firm. Snapchat’s solution to the “creep factor” is 3V Advertising, a new ad offering that plays vertical video ads on Snapchat’s “Stories,” or aggregations of user photos and videos curated by Snapchat. The ads will leverage some data, like geolocation for targeting, but will largely be curated by Snapchat’s editors.&lt;/p&gt;
&lt;p&gt;…Rather than leaning on gobs of data to personalize ad experiences and finely slice targeting, Spiegel insisted that Snapchat is not amassing large data sets on individual users’ personal information. Spiegel said he has an intense dislike of the kind of targeted ads that are becoming more prevalent. (&lt;a href=&quot;http://venturebeat.com/2015/06/22/ceo-evan-spiegel-in-cannes-to-pitch-snapchats-ad-platform-we-care-about-not-being-creepy/&quot;&gt;link&lt;/a&gt;)&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Focusing on content that’s curated by editors, forcing brands and advertisers to invest in creating content specifically for Snapchat, and staying away from heavy user-defined data-driven advertising, is the right choice (for now) for Snapchat. Snapchat’s users use the platform for a specific reason, and staying true to user behavior is important. The real question: is this approach right for other new consumer platforms, or only Snapchat?&lt;/p&gt;
&lt;p&gt;Pinterest is taking a different approach, one that is highly data-driven, but monetized via commerce, not advertising. In many ways Pinterest is leading the emergence of &lt;a href=&quot;http://fortune.com/2015/07/15/buy-buttons-shopping/&quot;&gt;“buy buttons”&lt;/a&gt; on social media, and has explicitly chosen to focus on building commerce products for brands that drive purchase conversions on Pinterest itself, rather than building advertising products to drive people to retailers’ sites. Pinterest has been clear that their vision for “Sponsored Pins” is for them to be content rather than ads. They’re paying attention to how their users use Pinterest, and creating a monetization path that makes sense for them.&lt;/p&gt;
&lt;p&gt;Collecting more data about the user isn’t at the core of Snapchat or Pinterest’s strategy. Immediacy or intent, respectively, is more important. I don’t know if it’s the route for all consumer platforms, but it’s a signal.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The problem for most publishers is that they don’t have an obvious, unique path that makes sense to them. Selling content to users isn’t going to work at scale: people aren’t going to pay for content (either through subscriptions or individual content purchases; the &lt;a href=&quot;http://adexchanger.com/publishers/new-york-times-grows-digital-revenue-14-passes-1-million-subscribers/&quot;&gt;NY Times is an outlier&lt;/a&gt;) in enough volume to support the amount of publishers we have today. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; Smart publishers understand that, and are developing other ways to engage their readers. Business-focused sites have an easier path since conferences and events are a powerful and lucrative way to provide additional content, community, and connections to their readers, but even non-business sites are using memberships, events, and commerce as ways to provide value to readers beyond content. But without a logged-in user with at least basic time-series usage data, and perhaps interest and demographic data, publishers are always at a disadvantage to the social networks that also play a central role in their social lives.&lt;/p&gt;
&lt;p&gt;Direct sold, premium advertising is lucrative, but takes a sales staff that not every publisher can afford. Network and exchange-based advertising is the form of advertising that people are increasingly trying to block. Branded content and native advertising has a long way to play; the history of advertisers integrating brand sponsorships into content dates back to magazines, newspapers, radio, and TV, so it’s obvious that it would end up online. But perhaps never before have people had the ability to separate the delivery, presentation and consumption of the ads from the content.&lt;/p&gt;
&lt;p&gt;I don’t know where ads are going, but &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;if you want to figure out the future of adtech, look to where consumer technology is going.&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The reason is simple: people define the nature of the ads they see by the platforms they use, because brands follow attention. Consumers “choose” what’s popular based on where they direct their attention, and brands find ways to tap into that attention to market their products and services. Brands are forced to adopt to new platforms and new attention norms because if they aren’t, their messages won’t resonate and their advertisements won’t perform.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That’s why I’d pay a lot of attention to &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;mobile messaging&lt;/a&gt;, i.e. texting and messaging apps. What Facebook does with WhatsApp is probably more interesting regarding the future of ads than what they do with Instagram. The rise of &lt;a href=&quot;http://whoo.ps/2015/05/27/what-sms-is-good-for&quot;&gt;text-based concierge services&lt;/a&gt; is particularly interesting because it a) leverages a behavior that is almost unbelievably popular and deeply ingrained into digital behavior, especially among the young, and b) &lt;a href=&quot;https://taylordavidson.com/2013/mobile&quot;&gt;we may not see interruptive ads in messaging&lt;/a&gt;, but we’ll see some ways for companies to provide services and make offers to people. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Companies have to provide what people want, or perish. People want products and services that provide them more value than they cost. Maybe we care about how it’s made, or where the materials come from, or how the workers are treated. Maybe we care about what they do to try to market to us. Maybe we care about how they use the data they have about us, and how they store it or keep it safe. We have the power to determine what and how companies build for us. In the long run, &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;we define the ads we see, not advertisers&lt;/a&gt;; we define what we’re sold. It’s up to us to decide.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;UPDATES:&lt;/strong&gt; Lots written about adblocking after I wrote this. Alex Kantrowitz explains how ad blocking &lt;a href=&quot;http://www.buzzfeed.com/alexkantrowitz/widely-cited-ad-blocking-study-finding-218-billion-loss-is-i&quot;&gt;isn’t really leading to the $21.8 billion loss that many are claiming&lt;/a&gt;. Darren Herman explains how &lt;a href=&quot;https://medium.com/@dherman76/dear-abby-i-don-t-mind-advertising-but-i-do-mind-tracking-what-do-i-do-c174d078ba97&quot;&gt;ad blocking and tracking aren’t the same thing&lt;/a&gt;. Ad blocking popped up on &lt;a href=&quot;https://twitter.com/tdavidson/status/638679701037449218&quot;&gt;the Today show&lt;/a&gt;. Eric Franchi offers on his thoughts on how adblocking could create &lt;a href=&quot;http://tinyletter.com/ericfranchi/letters/eric-franchi-s-ad-tech-newsletter-no-14&quot;&gt;a flee to “media that matters”&lt;/a&gt;. Doc Searls wrote about content blocking as the &lt;a href=&quot;http://blogs.law.harvard.edu/doc/2015/08/26/apples-content-blocking-is-chemo-for-the-cancer-of-adtech/&quot;&gt;chemo for ad tech&lt;/a&gt;. I agree with Joe Marchese, quoted in AdAge: &lt;a href=&quot;http://adage.com/article/media/tv-networks-confront-ad-blocking-erasing-commercials-online/300143/&quot;&gt;“We can block the ad blockers, but technology always finds another way.”&lt;/a&gt; The turmoil is the shifting balance between what consumers want and what the market is providing to them. We’re hearing the conflict between the incentives behind billions of dollars and thousands of careers. Let’s be clear: ad blocking may change adtech, but advertising, even data-driven advertising, isn’t going away.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Btw, I’m really looking forward to (hopefully) doing more podcasts. Working on improving my radio voice right now. &lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;This seems like the right place to talk about what third-party tools I use, data I collect, and why I do it. I use Google Analytics for analytics and Twitter analytics for Twitter link sharing and conversion tracking, both to help me understand how people use my site and what they share from it. I use &lt;a href=&quot;http://imakewebthings.com/waypoints/&quot;&gt;Waypoints&lt;/a&gt; to trigger certain content popups and &lt;a href=&quot;http://carlsednaoui.github.io/ouibounce/&quot;&gt;Ouibounce&lt;/a&gt; to power the exit intent email subscription popup. Waypoints stores no data and uses no cookies; Ouibounce uses cookies to ensure that the popup is only shown to users once every 30 days, and that if someone signs up to never show the email subscription popup again. I use &lt;a href=&quot;https://github.com/medius/utm_form&quot;&gt;UTM Form&lt;/a&gt; to track details about the source of email subscription signups, primarily to track how the subscriber found my site and specificaly where on my site the subscriber converted from. I use the data from Ouibounce and UTM Form to inform my decisions on how to provide a site experience that’s balanced between a user’s desire to read content as quickly and easily as possible and my desire to understand and build a relationship with my readers. From time to time I run offers on products and services I provide via &lt;a href=&quot;http://foresight.is/&quot;&gt;Foresight&lt;/a&gt;, and while I have run ads in the past from &lt;a href=&quot;http://carbonads.net/&quot;&gt;quality ad networks&lt;/a&gt;, at the moment I am not running external ads. &lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I used to be VC focused on advertising and marketing tech; while I’m no longer focused purely on adtech, it’s still an area I follow closely. &lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Maybe that’s the point, though. &lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Read &lt;a href=&quot;http://whoo.ps/2015/05/27/what-sms-is-good-for&quot;&gt;What SMS is good for&lt;/a&gt; and &lt;a href=&quot;http://whoo.ps/2015/02/23/futures-of-text&quot;&gt;Futures of Text&lt;/a&gt; if you want to understand this space. &lt;a href=&quot;https://taylordavidson.com/2015/data-advertising/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Why is a shoe company a &quot;startup&quot;?</title>
    <link href="https://taylordavidson.com/2015/tech-enabled/"/>
    <updated>2015-09-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/tech-enabled/</id>
    <content type="html">&lt;p&gt;I think it was 2011, or right around when &lt;a href=&quot;https://angel.co/warby-parker&quot;&gt;Warby Parker raised their Series A&lt;/a&gt;, when technology startups woke up to the concept that building a brand could be a core competency.&lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; Warby’s sense of branding, and how the experience of buying stylish, inexpensive, &lt;a href=&quot;http://www.thecausemopolitan.com/hall-of-fame-warby-parker&quot;&gt;meaningful&lt;/a&gt; eyeglasses through the innovative home try-on process, opened eyes and spawned a range of articles and opinions about how building a brand was the next “thing of the moment” for startups success.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/sandy_hook_gulls.jpg&quot; alt=&quot;In queue. Sandy Hook, NJ&quot;&gt;&lt;/p&gt;
&lt;h6&gt;In queue. Sandy Hook, NJ&lt;/h6&gt;
&lt;p&gt;Many startups since then have focused on building great brands as a key to their growth. I’d argue Uber, Oscar, Birchbox, Barkbox, Harry’s, &lt;a href=&quot;https://helloflo.com/&quot;&gt;Hello Flo&lt;/a&gt;, Dollar Shave Club, Bonobos, and many others have used aspects of strong identity and voice, visual design, brand promise, and a focus on customer experience as a key differentiator.&lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt; New startups are investing in creating and delivering on their brand. Designers are in demand. UX and UI are critical. Copy and voice and content are key. Customer support is valued. The brand experience is recognized as an important value driver behind today’s new technology startups.&lt;/p&gt;
&lt;p&gt;So important, that many of the startups being accepted to accelerators and funded by venture capitalists today don’t fit our mental model of a technology startup. &lt;a href=&quot;https://www.trumaker.com/&quot;&gt;Shirts&lt;/a&gt;. &lt;a href=&quot;https://trueandco.com/&quot;&gt;Bras&lt;/a&gt;. &lt;a href=&quot;https://www.pehub.com/2015/08/luggage-startup-away-inks-2-5-mln/&quot;&gt;Luggage&lt;/a&gt;. &lt;a href=&quot;http://techcrunch.com/2015/08/11/markhor-takes-the-middleman-out-of-designer-shoemaking/&quot;&gt;Shoes&lt;/a&gt;. &lt;a href=&quot;https://casper.com/mattresses&quot;&gt;Mattresses&lt;/a&gt;. &lt;a href=&quot;http://www.greycork.com/&quot;&gt;Furniture&lt;/a&gt;. &lt;a href=&quot;http://techcrunch.com/2015/07/14/leesa/&quot;&gt;More mattresses&lt;/a&gt;, &lt;a href=&quot;http://curbed.com/archives/2015/09/02/artifox-flatpack-furniture.php&quot;&gt;more furniture&lt;/a&gt;. &lt;a href=&quot;https://www.blueapron.com/&quot;&gt;Packaged meals&lt;/a&gt;. &lt;a href=&quot;http://flycleaners.com/&quot;&gt;Dry cleaning&lt;/a&gt;.&lt;/p&gt;
&lt;blockquote class=&quot;twitter-tweet&quot; lang=&quot;en&quot;&gt;&lt;p lang=&quot;en&quot; dir=&quot;ltr&quot;&gt;&lt;a href=&quot;https://twitter.com/kane&quot;&gt;@kane&lt;/a&gt; you&amp;#39;re not. Pick almost any consumer good category, there&amp;#39;s a &amp;quot;tech&amp;quot; startup for it.&lt;/p&gt;&amp;mdash; Taylor Davidson (@tdavidson) &lt;a href=&quot;https://twitter.com/tdavidson/status/639476409094639616&quot;&gt;September 3, 2015&lt;/a&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; src=&quot;https://platform.twitter.com/widgets.js&quot; charset=&quot;utf-8&quot;&gt;&lt;/script&gt;
&lt;p&gt;And that’s ok. People spend a lot of money on food, clothes, furniture, etc, and we deserve new, better, faster, easier, cheaper, more meaningful, more green, more &lt;em&gt;anything&lt;/em&gt;. Few companies can survive the cycle of creative destruction and disrupt themselves, in any industry, so it’s inevitable that we’ll see companies started to fulfill age-old needs.&lt;/p&gt;
&lt;p&gt;But why are these new companies “startups”? And why are technology venture capitalists funding them?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;It’s pretty easy to understand why technology venture capitalists are investing in these companies: investors chase opportunities, low interest rates and cheap money means it needs places to go, and tech startups are where the action is. The harder question to grasp is why new mattress, furniture, clothing and packaged food companies are the state of “tech startups” today.&lt;/p&gt;
&lt;p&gt;Upwards of 150k to 200k new businesses are started worldwide every day. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt; But only a very small portion of those are companies that we would describe as a “startup”. I like Steve Blank’s &lt;a href=&quot;http://steveblank.com/2010/01/25/whats-a-startup-first-principles/&quot;&gt;definition of a startup&lt;/a&gt; as …&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;A startup is a temporary organization used to search for a repeatable and scalable business model.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;… the key ideas being &lt;em&gt;temporary&lt;/em&gt; and &lt;em&gt;search&lt;/em&gt;. A new organization isn’t necessarily a “startup”: the set of risks taken by an entrepeneur building a new business and this particular type of new business called a startup can be quite different. Starting a new business may indeed require a search for a scalable and repeatable business model, but it may be more of a search for an execution path on a more defined set of tactical questions - a known set of options with unknown outcomes - rather than a startup’s search for a solution to solve a problem that potential users and customers may or may not even realize they need.&lt;/p&gt;
&lt;p&gt;Perhaps our language hasn’t evolved fast enough, and we’re using the word “startup” a bit looser than we could. Is the the “search for a repeatable and scalable business model” the same for an internet search company as it is for a luggage company? Abstracting far enough, perhaps, but I’d argue that “the search” for a company that’s creating a new human behavior or fulfilling a human desire in a new way has a different tenor than a company that’s delivering a new, better, cheaper, easier product. They are taking fundamentally different primary risks.&lt;/p&gt;
&lt;p&gt;Why is this happening?&lt;/p&gt;
&lt;p&gt;A couple years ago I wrote that &lt;a href=&quot;https://taylordavidson.com/2011/human-technical&quot;&gt;the real challenges technology companies face today are human, not technical&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… We’re still working on absorbing the big structural changes created by transformational technologies of the Internet and mobile telecommunications. Today’s small innovations, fake problems and trivial startups are a key part of the process to absorbing big technological changes: small innovations disseminate new ideas and create waves of little disruptions throughout a wider range of industries, cultures, niches and use-cases  (i.e. a dating site for every ethnicity, religion and country) until we reach cultural and economic saturation.&lt;/p&gt;
&lt;p&gt;And at saturation (cultural and economic), the world of a million startups collapses into a thousand big companies as they hit the reality of a &lt;a href=&quot;http://www.amazon.com/gp/product/0525952713/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=taylodavid-20&amp;amp;linkCode=as2&amp;amp;camp=217145&amp;amp;creative=399373&amp;amp;creativeASIN=0525952713&quot;&gt;technological plateau&lt;/a&gt; like hitting the Death Star’s energy shield. And oddly, all those features and small business models that made no sense on their own suddenly make sense once they’re combined. That’s how innovation happens today.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So, why are we seeing multiple mattress startups, furniture startups, and men’s shoe startups being created and funded?&lt;/p&gt;
&lt;p&gt;To start, tech bleeds into everything. Fundamental innovations in how tech can be built, applied and distributed leads to us using tech in solve new problems in new ways to new industries. Better development tools, available easily and inexpensively (in time and money) to more people to create products that can be used by more people, with the potential for massively scalable distribution, and it’s not surprising that tech becomes a differentiator to more types of businesses.&lt;/p&gt;
&lt;p&gt;Why can a Casper compete against a Sleepy’s? Or a &lt;a href=&quot;http://techcrunch.com/2015/08/11/markhor-takes-the-middleman-out-of-designer-shoemaking/&quot;&gt;Markhor&lt;/a&gt; compete against an Allen Edmonds? Yes, they are competing because they are both making designer shoes, yes, but making and delivering in very different ways because technology allowed them to create very different business structures. That’s the core concept behind why software eats the world: software creates more than just new products, it creates new ways of organizing businesses, organziations, communication, delivery mechanisms, everything that’s involved in the value chain from something being created to it being used. Everything becomes a software business.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The state of startups shifts from “technology” businesses to “technology enabled” businesses.&lt;/strong&gt; But simply introducing technology into new industries doesn’t change how to win in those spaces. Better technology doesn’t necessarily win. Branding becomes a key competency. &lt;a href=&quot;http://www.thisisgoingtobebig.com/blog/2015/7/2/what-scales&quot;&gt;Scalability isn’t everything&lt;/a&gt;. A great community can be a key lever of product success. Operational ability and pure execution can be what wins. Building a &lt;a href=&quot;http://a16z.com/2015/01/22/the-full-stack-startup/&quot;&gt;full-stack startup&lt;/a&gt; can make sense if you need to own the full stack of the experience to deliver on the brand promise. Great product is the first bar, but the flattening of access to technology creates more many more bars.&lt;/p&gt;
&lt;p&gt;What wins changes. And what’s fascinating about this shift is that if you alter the formula for success, you create opportunities for new people to succeed. Different backgrounds, different perspectives, different skillsets, different geographical understandings or cultural networks, all can be key differentiators for new companies that intelligently leverage the uniqueness of their teams and situations. The formula for what makes a founder &lt;a href=&quot;https://taylordavidson.com/2014/vc&quot;&gt;uniquely qualified to succeed above all others&lt;/a&gt; changes. We - entrepeneurs, investors, media, users, customers - may not recognize it immediately because it takes time for us to rewire our heuristics and create new patterns of observations, but it will happen. Change the rules, change the game, and it changes the players.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Open to ideas here about what changed the perception of branding in startups. &lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Obviously there are more, and there’s much more to the product and full experience of all of the ones named, especially Uber. But there’s no question that when you think of Uber, you have an immediate feeling about what they mean and stand for … good and bad. And that their forceful branding been an important part of their success. &lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;If you believe &lt;a href=&quot;http://www.moyak.com/papers/business-startups-entrepreneurs.html&quot;&gt;these estimates&lt;/a&gt;. In the US, it’s about 18k per day, based on &lt;a href=&quot;http://www.businessinsider.com/infographic-the-state-of-us-small-businesses-2013-9&quot;&gt;an estimate of 543k monthly&lt;/a&gt;. Even if the numbers are off, it’s a lot. &lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Minimal Mode</title>
    <link href="https://taylordavidson.com/2015/minimalism/"/>
    <updated>2015-09-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/minimalism/</id>
    <content type="html">&lt;p&gt;“Minimalism”, like &lt;a href=&quot;http://khole.net/issues/youth-mode/&quot;&gt;“youth”&lt;/a&gt;, is a mode, an attitude, and it isn’t defined by a number.&lt;/p&gt;
&lt;p&gt;Minimalism &lt;a href=&quot;http://us6.campaign-archive1.com/?u=26857d08cfc91db6993e0bfc4&amp;amp;id=2eda77a85c&amp;amp;e=16fc024209&quot;&gt;applies to our mental space&lt;/a&gt; as much as the physical. &lt;a href=&quot;http://mnmlist.com/suitcase/&quot;&gt;“Minimalism isn’t traveling the world with nothing”&lt;/a&gt;; it’s about being mindful and conscious about what we use, what we do, how we spend our time, who we spend our time with, and what we focus on.&lt;/p&gt;
&lt;p&gt;There was a time when &lt;a href=&quot;https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed&quot;&gt;tracking the number of things I carried with me&lt;/a&gt; was important to me, but that identity is gone. &lt;a href=&quot;https://taylordavidson.com/2014/living&quot;&gt;Living nomadically is no longer a goal nor an option&lt;/a&gt;, but I still carry the ethos of being aware of what I buy, use, and bring with me throughout my day and life.&lt;/p&gt;
&lt;p&gt;Perhaps &lt;a href=&quot;http://www.slate.com/articles/life/culturebox/2013/03/graham_hill_essay_in_the_new_york_times_is_minimalism_really_sustainable.html&quot;&gt;like most people that have embraced minimalism in their lives&lt;/a&gt;, the refocusing of minimalism from things to attitude is practical in nature; I’ve had to redefine it as I take on new responsibilities, new dependents, and the necessity of being responsible for their lives.&lt;/p&gt;
&lt;p&gt;Marie Kondo’s book about &lt;a href=&quot;http://www.amazon.com/gp/product/1607747308/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1607747308&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=AL3HUN5MXWGOWXTD&quot;&gt;tidying, decluttering and organizing &lt;/a&gt; isn’t about minimalism, but her philosophy about the connection between stuff and joy echoes the worldview. “Does this bring me joy” rings through my head daily, in everything I spend my time on.&lt;/p&gt;
&lt;p&gt;Is minimalism is more accessible form of zen? Non-stuff is easier than non-self. We blame the demands of daily work and family life for making zen (and minimalism) unattainable, but the real reason is more raw: fear, ambition, desire, jealousy.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.goodreads.com/quotes/342761-wherever-you-go-you-take-yourself-with-you&quot;&gt;“Wherever you go, you take yourself with you.”&lt;/a&gt; Whatever I do, I infuse myself into it. It exposes the fear, jealously, or desire, but it also creates peace, fulfillment, meaning, and joy.&lt;/p&gt;
&lt;p&gt;It’s easier to be a minimalist when you’re young, before you’ve been able to accumulate things, biases, societal expectations. Buying a house, starting a family, these things challenge the definition of minimalism but not the ideal. Shift from the state of minimalism to the mode. And enjoy the journey. Onward.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Apple&#39;s iPhone Upgrade Program</title>
    <link href="https://taylordavidson.com/2015/apple-financing/"/>
    <updated>2015-10-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/apple-financing/</id>
    <content type="html">&lt;p&gt;The new iPhones came out a couple weeks ago, and what interested me the most, more than any of the new product features, are the new financing options now offered by the US carriers and Apple. US carriers are moving people away from one- and two-year contract structures toward installment or leasing plans that typically offer shorter timeframes for people to upgrade their phones. And so, for many people looking to buy an iPhone 6s or 6s+, there’s a potentially confusing array of new ways to buy one’s phone: no longer is it a simple up-front price with a monthly fee and a contract length, but a new set of terms and arrangements all marketed differently by each carrier. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;The Wirecutter’s &lt;a href=&quot;http://thewirecutter.com/2015/10/how-to-buy-an-iphone-6s-or-6s-plus/&quot;&gt;How to buy an iPhone 6s or 6s Plus&lt;/a&gt; and The Verge’s &lt;a href=&quot;http://www.theverge.com/2015/9/24/9391513/where-to-buy-iphone-6s-plus-online-release-date&quot;&gt;How to buy the Apple iPhone 6S&lt;/a&gt; outline the various payment options &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;, but to me, Apple’s &lt;a href=&quot;http://www.apple.com/shop/iphone/iphone-upgrade-program&quot;&gt;iPhone Upgrade Program&lt;/a&gt; might be the most interesting installment option of all, from a business strategy perspective. Ben Evans covers the strategy behind &lt;a href=&quot;http://ben-evans.com/benedictevans/2015/9/12/subscription-iphones&quot;&gt;“subscription iPhones” here&lt;/a&gt; - namely, quicker upgrade cycles handled through Apple means more refurbished iPhones sold through an Apple-owned secondary market, a smart move that also allows Apple to provide a “cheaper” iPhone without having to build crippled iPhones.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/apple_iphone_reserve.jpg&quot; alt=&quot;Apple iPhone Upgrade Program monthly pricing&quot;&gt;&lt;/p&gt;
&lt;p&gt;That said, the process of buying a phone through the upgrade program appears intentionally crippled. There’s no way to “reserve” or pre-order a particular phone model except for same-day purchases, which effectively means all you can do to buy the phone you want is to check the inventory at your closest store(s) each morning. Want your phone immediately? Pre-order, buy or reserve through a carrier. Want to purchase through the Apple upgrade program? Check the web everyday to see if your phone is in stock. An intentional choice to reduce early channel conflict with the carriers? Perhaps. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;See, the installment program is more than just a financing option, but potentially part of a brilliant long-term business strategy to pull more dollars and relationships away from the carriers and towards Apple. While it still appears &lt;a href=&quot;http://www.mondaynote.com/2015/08/09/better-than-the-apple-mvno-fantasy/&quot;&gt;unlikely&lt;/a&gt; that Apple will launch their own wireless service, Apple’s moves to launch a clean financing option for purchasing phones, their own carrier-independent SIMs (albeit &lt;a href=&quot;http://www.pcworld.com/article/2835452/apple-sim-has-great-potential-but-widespread-changes-will-take-time.html&quot;&gt;only for iPad&lt;/a&gt;), as well as &lt;a href=&quot;http://www.macrumors.com/2015/07/16/apple-standardized-e-sim-cards/&quot;&gt;backing the eSIM standard&lt;/a&gt;, are all moves in the direction of launching &lt;em&gt;something&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;Would the next move be their own wireless service? I doubt it, even though it’s well within their capabilties. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; Mobile virtual network operators (MVNOs) aren’t terribly new, as there are &lt;a href=&quot;https://en.wikipedia.org/wiki/List_of_United_States_mobile_virtual_network_operators&quot;&gt;dozens of MVNOs in the USA&lt;/a&gt;. The model is simple: create (or leverage) a brand, sign an agreement with a carrier to resell wireless service, and sell. Apple unquestionably has the brand and the assets to create their own wireless service. But why would Apple want to own and operate a service with drastically different economics and margins? It wouldn’t make sense. It’s conjecture, but to me, it’s more likely that Apple will continue to chip away at the economics and customer relationships of the carriers, using that power to launch a new kind of wireless service, perhaps carrier-independent.&lt;/p&gt;
&lt;p&gt;Each product launch thickens Apple’s wedge into the wireless service industry. &lt;em&gt;Remember how crippled the first iPhone was compared to competing handsets?&lt;/em&gt; Time will tell.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Hidden behind the low monthly payments is the reality that customers are now paying the full price for the phone, meaning that the handset subsidies are going away with the contracts. No longer are you paying $199 with a two-year contract for a phone that otherwise costs $649; you’re now paying $27 a month for 24 months, resulting in you paying the full $649 over time. Where are the subsidies going? Some carriers have reduced monthly service fees through line credits, or special buy-back offers that reduce the net cost, but it’s not apparent that the full cost of ownership is going anywhere but up. The trade-off: for that extra cost, you’re getting the ability to trade-in your phone for newer models more frequently than every two years (T-Mobile, for example, is pushing their plan’s “3x a year” upgrade policy as a big benefit, a nice effort in selling a feature that few will really use). &lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Also: I’m curious if this re-education process has an impact on carrier churn. Will more people switch carriers than before, is this a larger-than-normal one-time switch event? &lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I’m curious what will happen when the next iPhone is released. Will Upgrade Program members get the first place in line, or the last? &lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Btw, I used to focus on the wireless industry, and worked as a wireless industry strategy consultant from 2004-2005, where I worked on MVNO strategies for a number of clients. &lt;a href=&quot;https://taylordavidson.com/2015/apple-financing/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Why does real photography matter?</title>
    <link href="https://taylordavidson.com/2015/real-photography/"/>
    <updated>2015-11-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/real-photography/</id>
    <content type="html">&lt;p&gt;On October 26 I participated in a fireside chat about “Real Photography” at the &lt;a href=&quot;http://www.digitalmedialicensing.org/conference.shtml&quot;&gt;DMLA’s annual conference&lt;/a&gt;. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/real-photography/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; Ostensibly about “what new technologies are doing for photography”, it became a place and a time for everyone - not just the panelists, but the entire room - to talk about anything happening at the intersection of photography and technology. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/real-photography/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;One lesson: any conversation today that starts out about “real photography” inevitably turns into a debate about selfies.&lt;/p&gt;
&lt;p&gt;Should that be a surprise?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;What do we take pictures of? We take pictures of what interests us. Put a camera into a billion people’s hands every moment of every day, and shouldn’t we expect a half-billion pictures of ourselves? What else could we see all day that’s always there and always interesting to us? Like it or hate it, good or bad, windows into our souls or representations of how we want to be seen, it’s “real” nonetheless. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2015/real-photography/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Debating about selfies is besides the point, however. Defining “real photography” is inescapably hard, there’s no single reality. Context shapes everything. As much as many have perceived photography as the objective record, it’s always thrived as a subjective interpretation. The photographer matters. Viewpoint matters. Context matters. Ten photographers take ten portraits of the same person at the same time, and what do you get? Ten portraits, ten viewpoints, ten interpretations. The people behind the camera matter as much, or more, than the people in front.&lt;/p&gt;
&lt;p&gt;The debate about what’s “real” matters because what moves people moves dollars. Photos that connect with us and move us on some level - emotionally, intellectually - can influence the decisions we make, so it’s important for brands to pay attention to and figure out the kinds of images that move people. The photos that brands use in their materials communicates an incredible amount about their products, their company, their approach, their promise to users and customers, and as we’ve become &lt;a href=&quot;https://taylordavidson.com/2007/everyone-is-a-photographer&quot;&gt;increasingly visually literate&lt;/a&gt;, the bars for what constitutes good visual communication has raised. Stock photos can stand out now - sometimes for being an obvious stock photo, &lt;a href=&quot;http://badstockphoto.tumblr.com/&quot;&gt;sometimes for just being awful&lt;/a&gt; - and they stand out for being out of place from the rest of the visual images we see everyday scrolling by under our fingers.&lt;/p&gt;
&lt;p&gt;Stephen Mayes described the &lt;a href=&quot;http://www.imagesource.com/blog/stephen-mayes-on-photography/&quot;&gt;the relationship between stock and culture&lt;/a&gt; in January 2014:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The impact of stock is hugely undervalued, even by those of us who work in the industry. Stock imagery is designed to reflect social values so that it can be a vehicle for commercial communication. But actually the production of stock imagery is a circular process that both reflects culture and also shapes it. It’s inevitable that the values we express become reinforced through the massive distribution of our work; our imagery seeps into every pore of society and our messages slowly push the boundaries of how society views itself. This can be as small as showing a new hairstyle, or as significant as representing racial minorities in authority positions or same-sex couples bringing up kids. What we say is absorbed effortlessly into people’s consciousness and the world moves a little bit every time.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That’s why the debate about selfies and what is “real” photography matters. Stock is both a representation of and an influence on culture, and as our interpretation of what constitutes a “real photograph” changes, what can be successful as a stock image changes as well. If pictures of us taking pictures of ourselves is what moves us at the moment, then the business of photography, advertising, brands, and media has to pay attention to that.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;A couple of years ago &lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;I wrote about the future of adtech&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;If you want to figure out the future of adtech, figure out where consumer technology is going.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The rationale is that we determine the nature of the ads we see by where we direct our attention. Our likes, favorites, hearts, posts, clicks, and purchases determine how an advertiser should best interact with us, and as the nature of our attention and interaction shift, it’s important for advertisers to shift with us.&lt;/p&gt;
&lt;p&gt;The biggest lesson of the rise of the selfie is that “photographers” no longer control what’s real, everyone does. The cultural acceptance - no, celebration - of people taking photos of ourselves is our vote for what’s important to us. And it’s important for media, advertisers, marketers, publishers, and yes, photographers, to pay attention to what people want, because what people click on shapes the flow of billions of dollars.&lt;/p&gt;
&lt;p&gt;Advertising has always been used to influence and shape people’s actions. If an image that features a group of happy people taking a selfie performs better than an image of a group of people around an office table, why shouldn’t the brand use the image of a selfie? Take a look at how many new ads feature people taking selfies. The recognition and leveraging of what’s popular today has already happened.&lt;/p&gt;
&lt;p&gt;But remember that while times have changed, this is temporary too. &lt;a href=&quot;https://taylordavidson.com/2015/better-photos&quot;&gt;Technology shapes the opportunity space for photography&lt;/a&gt;, and technology will continue to evolve, creating new opportunities for new photographers and damaging the positioning of established photographers that can’t change with the times. This isn’t new; the masters of any craft are always upset when the craft moves on. &lt;em&gt;Imagine how the daguerreotype masters felt when people no longer wanted daguerreotypes.&lt;/em&gt;&lt;/p&gt;
&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-version=&quot;5&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:8px;&quot;&gt; &lt;div style=&quot; background:#F8F8F8; line-height:0; margin-top:40px; padding:62.5% 0; text-align:center; width:100%;&quot;&gt; &lt;div style=&quot; background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://instagram.com/p/93_y-UIcSb/&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A photo posted by Taylor Davidson (@tdavidson)&lt;/a&gt; on &lt;time style=&quot; font-family:Arial,sans-serif; font-size:14px; line-height:17px;&quot; datetime=&quot;2015-11-09T18:57:45+00:00&quot;&gt;Nov 9, 2015 at 10:57am PST&lt;/time&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; defer=&quot;&quot; src=&quot;https://platform.instagram.com/en_US/embeds.js&quot;&gt;&lt;/script&gt;
&lt;p&gt;The game today &lt;a href=&quot;http://snarkmarket.com/2010/4890&quot;&gt;is in the flow&lt;/a&gt;. The opportunity today is defined by the endless feed of images that pass under the glass beneath our fingers, and today’s successful photographers are very aware of what the flow demands - a constant stream of images that communicate something, move us, inspire us, comfort us, touch us in some way, fleeting or deeply.&lt;/p&gt;
&lt;p&gt;How many times have you seen a product you liked, or saw someone share an image of a product, started following the brand on Instagram &lt;a href=&quot;http://et.al/&quot;&gt;et.al&lt;/a&gt;., and then bought something later?&lt;/p&gt;
&lt;p&gt;Photographers are making money from posting images on platforms - &lt;a href=&quot;http://www.outsideonline.com/2027506/pics-or-it-didnt-happen&quot;&gt;thousands of dollars&lt;/a&gt; across &lt;a href=&quot;http://www.buzzfeed.com/alexkantrowitz/meet-niche-twitters-secret-weapon&quot;&gt;multiple platforms&lt;/a&gt; - and it’s opened up the scope for being a professional photographer to a new set of people. Quality of imagery matters, but so does distribution and engagement, and quality isn’t the only thing that determines reach and interaction. Because of that, “what it takes to succeed as a photographer” isn’t what it used to be. But of course, what it took to succeed as a photographer wasn’t the same thing 25 years ago or 50 years ago either.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;But the impact of technology on photography isn’t just the platforms we use, it’s also altering the nature of the artifact that we call a photograph. As much as technology is helping us make better images - higher resolution, better low-light performance, better stabilization, etc. -  it’s also helping us make better and different photos. Once photos are &lt;a href=&quot;https://taylordavidson.com/2015/better-photos&quot;&gt;digital bits&lt;/a&gt; and &lt;a href=&quot;http://craigmod.com/journal/photography_hello/&quot;&gt;connected to the network&lt;/a&gt;, the idea of a &lt;a href=&quot;http://time.com/4003527/future-of-photography/&quot;&gt;“straight photograph”&lt;/a&gt; is challenged. As Stephen notes about the nature of the photograph changing to digital data,&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… culture will move with it whether photographers choose to follow or not.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Consider how &lt;a href=&quot;https://taylordavidson.com/2014/camera&quot;&gt;software has changed the camera&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;When you reduce the camera to one app of many and one sensor of many, connected to all those other apps and sensors, you start creating really interesting ways to change the substance of its images. For example, today’s iPhone has sensors to detect moisture, ambient light, proximity, motion (the accelerometer), and orientation (the gyroscope), and maybe soon, atmosphere sensors. Paired with connectivity technology (cellular, WiFi, Bluetooth, iBeacon, NFC, etc.) and access to a network of information, the “camera” of today isn’t just an image sensor and a lens, but the combination of all these sensors and apps connected through constantly evolving operating systems. We’ve started to use these technologies to add contextual and structured data to photos, at time of capture or after: locations, faces, scenes, for example. But what happens when we use ambient information and other apps as inputs to the photographic process? The image sensor isn’t the only sensor that the camera of tomorrow will use.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The connected camera has changed, and will continue to change, what “real” photography means to us. How will we interpret the ambient data around an image? Will an image with geo data be more “real” than one without? Will an image that has deeper contextual data a link away be more real or valuable than a non-connected image? Will an image that can be read and understood and broken down by scenic or facial recognition be more “real” than one that cannot? Will an inert photograph have the same impact as a connected image in the future?&lt;/p&gt;
&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-version=&quot;5&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:8px;&quot;&gt; &lt;div style=&quot; background:#F8F8F8; line-height:0; margin-top:40px; padding:37.5% 0; text-align:center; width:100%;&quot;&gt; &lt;div style=&quot; background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://instagram.com/p/9H6fn8ocSC/&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A photo posted by Taylor Davidson (@tdavidson)&lt;/a&gt; on &lt;time style=&quot; font-family:Arial,sans-serif; font-size:14px; line-height:17px;&quot; datetime=&quot;2015-10-22T02:47:53+00:00&quot;&gt;Oct 21, 2015 at 7:47pm PDT&lt;/time&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; defer=&quot;&quot; src=&quot;https://platform.instagram.com/en_US/embeds.js&quot;&gt;&lt;/script&gt;
&lt;p&gt;Look at new photo apps today. &lt;a href=&quot;http://techcrunch.com/2015/07/28/a-week-in-casey-neistats-new-app-beme-has-1-1m-videos-shared/&quot;&gt;Beme&lt;/a&gt;, Instagram’s Boomerang, VSCO’s DSCO, all of the photo, animated GIF, and video apps that combine audio, music, text, and geo / time context: they are altering what a visual record means and does. Are they creating photographs? Perhaps these digital creations aren’t photographs using our traditional definition, but perhaps they are using tomorrow’s definition.&lt;/p&gt;
&lt;p&gt;As the technology we use to make images changes, the way we make, use, interpret, and value images changes. What’s “real” today may not be “real” tomorrow; the debate over what’s “real photography” is less interesting when comparing today to the past, but more interesting when we try to define what “real” means today. And that’s why photographers have to pay attention to culture, technology, and yes, even selfies.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Thank you to our moderator, Stephen Mayes, and fellow panelists Paul Melcher, Anna Dickson of Google, and Severin Matusek of EyeEm, and the DMLA organizers for bringing this together in an innovative format and style. Panels are hard to do right, but this was done right. &lt;a href=&quot;https://taylordavidson.com/2015/real-photography/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;… a subject I’ve written abaout since 2007. &lt;a href=&quot;https://taylordavidson.com/photography/&quot;&gt;Here’s the archives&lt;/a&gt;. I’d start with the relatively recent &lt;a href=&quot;https://medium.com/photography-past-present-future/software-is-eating-the-camera-36f2d3c52b4a&quot;&gt;Software is Eating the Camera&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2015/real-photography/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;On the subject of reality and photography, Paul Melcher wrote &lt;a href=&quot;http://blog.melchersystem.com/?p=3770&quot;&gt;Where does photography lie?&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2015/real-photography/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Why I teach financial modeling instead of Excel tricks</title>
    <link href="https://taylordavidson.com/2015/financial-modeling-online-course/"/>
    <updated>2015-12-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/financial-modeling-online-course/</id>
    <content type="html">&lt;p&gt;I recently created a &lt;a href=&quot;http://learn.foresight.is/&quot;&gt;video course to teach people how to create financial models&lt;/a&gt;, and wrote about how I approached forecasting whether it was worth my time and effort to build it (&lt;a href=&quot;http://blog.teachable.com/financial-modeling-for-online-courses&quot;&gt;guest post on Teachable&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;What I didn’t talk about is how I teach financial modeling, and why I’ve struggled to find the right way to teach financial modeling for a number of years.&lt;/p&gt;
&lt;p&gt;I learned how to build financial models in my first job in private equity, and when I went to work for my first startup (in 2000) I became the defacto finance / Excel person. Everything I learned, I learned by doing, and I essentially learned it on my own, as both of my first two companies were small companies without large staffs of people doing the same thing I did. So I spent hours, days, weeks in Excel learning how to take a business idea and use formulas and grids of numbers to create logical, insightful decisions about how a business worked.&lt;/p&gt;
&lt;p&gt;And then I started helping friends build models for their companies, and things grew from there until I started building my own templates and products to help people build models (&lt;a href=&quot;http://foresight.is/hello/&quot;&gt;more about that here&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;Along the way, I started to teach people how to build financial models, and started teaching classes at General Assembly in NYC (and then LA and Berlin), through Skillshare in NYC. What I quickly learned is that a) teaching is hard, and b) I teach financial modeling differently than most people.&lt;/p&gt;
&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-version=&quot;6&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:8px;&quot;&gt; &lt;div style=&quot; background:#F8F8F8; line-height:0; margin-top:40px; padding:62.5% 0; text-align:center; width:100%;&quot;&gt; &lt;div style=&quot; background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/p/93kWPSoceO/&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A photo posted by Taylor Davidson (@tdavidson)&lt;/a&gt; on &lt;time style=&quot; font-family:Arial,sans-serif; font-size:14px; line-height:17px;&quot; datetime=&quot;2015-11-09T14:57:54+00:00&quot;&gt;Nov 9, 2015 at 6:57am PST&lt;/time&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; defer=&quot;&quot; src=&quot;https://platform.instagram.com/en_US/embeds.js&quot;&gt;&lt;/script&gt;
&lt;p&gt;&lt;strong&gt;I don’t teach Excel.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;For investment bankers or financial analysts, learning how to use Excel efficiently is a necessary part of being able to do your job, and thus Excel shortcuts, add-ins, VBA and more advanced tools are critical things you need to learn.&lt;/p&gt;
&lt;p&gt;But for most of us - people using Excel to help us figure out our own businesses - Excel isn’t the important thing. This isn’t something we do everyday, and most of what we’re using Excel to do doesn’t really require us to know all the keyboard shortcuts or use complicated add-ins.&lt;/p&gt;
&lt;p&gt;I’ve always focused on using Excel as a way to outline how to think about a business. To me, Excel is merely a tool, a means to an end, and it’s the tool that’s likely the most available to us. I don’t like teaching Excel tips: to be honest, I don’t know all the formulas in Excel and I don’t know all the shortcuts. But what I do know - and by this point, I know very well - is how to take an idea for a business and use Excel to forecast, analyze, and understand how the business works. That’s not as easy to teach as Excel tricks, but for entrepreneurs and people like me, “how to think using Excel” is more valuable than Excel tricks.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ok, so how should I create a course?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;So when I recently considered putting together an online class, I sat down with a friend to discuss what it would look like and what it should focus on. The target audience, I knew: people that need to build financial models but don’t want to hire someone to build one for them, or want to upgrade their skills so that they can modify or work with other people’s models better.&lt;/p&gt;
&lt;p&gt;But would it be worth it to create a course? How many sales would I need for it to make sense for me to invest time and money into creating the course? How much would it cost me to create it? How should I price it?&lt;/p&gt;
&lt;p&gt;Naturally, I built a model to help me figure that out.&lt;/p&gt;
&lt;p&gt;If you’re interested in the process I used to figure out my costs, pricing, revenues, and return on investment (of time and money), check out my recent guest post on Teachable, &lt;a href=&quot;http://blog.teachable.com/financial-modeling-for-online-courses&quot;&gt;How to Forecast Your Online Course Earnings&lt;/a&gt;. I also included a nicer version of the model I used to figure out my course’s potential (download it on Teachable).&lt;/p&gt;
&lt;p&gt;Building the model was helpful for me: and I hope it’s helpful for you.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Entrepreneur&#39;s 2016 Gift Guide</title>
    <link href="https://taylordavidson.com/2015/gift-guide-2016/"/>
    <updated>2015-12-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2015/gift-guide-2016/</id>
    <content type="html">&lt;p&gt;Gift guides are very popular, and for good reason. But I want to approach the gift guide a bit differently, focusing on the gifts an entrepreneur can give themselves to prepare for 2016.  Here’s how you can get ready for the great year ahead.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2015/2016_gift_guide.png&quot; alt=&quot;Entrepreneur&#39;s 2016 Gift Guide&quot;&gt;&lt;/p&gt;
&lt;h2&gt;Business Planning&lt;/h2&gt;
&lt;p&gt;How much time do you spend thinking fundamentally about your business? If you’re like most of us, you’re trying to balance your time, money, and resources across short-term needs and longer-term goals, and probably struggling to create the time to plan for the bigger, longer-term opportunities that could have the big impact on your business. Making the time to work on the long term matters. I like to start long-term business planning by refreshing my perspective on my value proposition and how it’s changed over time, re-evaluating the priorities and goals I set at the beginning of the year. If you’re looking for structures to help you refresh your thinking on your business, the business model canvas &lt;a href=&quot;https://strategyzer.com/canvas&quot;&gt;download here from Strategyzer&lt;/a&gt; is a great tool to start with.&lt;/p&gt;
&lt;p&gt;After I’ve refreshed my strategy, I then convert that strategy into impact, and I do that by using numbers to create logical, insightful decisions about how the strategy will work. My &lt;a href=&quot;http://foresight.is/&quot;&gt;financial model templates at Foresight&lt;/a&gt; are essentially created to help entrepreneurs do this - convert a business strategy into a set of operational and financial projections that I can use to think about my business and make big decisions on what I should be doing. It’s something that’s hard to prioritize but critical to setting yourself up for success. For a limited time I am offering &lt;a href=&quot;http://foresight.is/planning&quot;&gt;2016 business planning&lt;/a&gt; to five entrepreneurs. &lt;a href=&quot;http://foresight.is/planning&quot;&gt;Try Foresight here&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Time and Invoicing Management&lt;/h2&gt;
&lt;p&gt;I depend on Harvest for tracking my time, expenses, client invoicing and payments, and use it daily across phone, desktop, and the web. There are tons of different solutions (I used &lt;a href=&quot;https://hourstimetracking.com/&quot;&gt;Hours&lt;/a&gt; for a long time), and the right solution for you will depend on your specific usecase and how you like to manage your day. The key: find a solution that makes it easier for you to organize your business and get paid efficiently. &lt;a href=&quot;http://try.hrv.st/9-27330&quot;&gt;Try Harvest here&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Information Management&lt;/h2&gt;
&lt;p&gt;It took me awhile to get into using Evernote, but it’s become my central place to store everything: client notes, links, to-do’s, articles, inspiration, my scratch file, everything. The key: &lt;a href=&quot;https://medium.com/@bradbarrish/evernote-is-at-the-center-of-my-digital-life-bcbca3df8804&quot;&gt;use tags&lt;/a&gt;. &lt;a href=&quot;https://www.evernote.com/referral/Registration.action?sig=133b3414af7ab69465f5c24a47be1c5a&amp;amp;uid=92112993&quot;&gt;Try Evernote here&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Data Management&lt;/h2&gt;
&lt;p&gt;Zapier is an indispensible tool that helps me manage data flows between platforms and automate many things that I would otherwise do less regularly, more manually, and far less efficiently. &lt;a href=&quot;http://zpr.io/pqFC&quot;&gt;Try Zapier here&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Time Management&lt;/h2&gt;
&lt;p&gt;Do you do everything by yourself? Finding ways to streamline how you get things done could be the biggest ROI move you make next year. &lt;a href=&quot;https://calendar.sunrise.am/&quot;&gt;Sunrise&lt;/a&gt; has made scheduling and finding mutual call and meeting times easier with their Meet feature. If you’re looking for the more “personal” touch, the AI-powered assistants &lt;a href=&quot;https://x.ai/&quot;&gt;X.ai&lt;/a&gt; and &lt;a href=&quot;https://claralabs.com/&quot;&gt;Clara&lt;/a&gt; are great assistant tools for scheduling meetings and reminders, and &lt;a href=&quot;https://www.zirtual.com/&quot;&gt;Zirtual&lt;/a&gt; can provide the full human-powered assistant touch.&lt;/p&gt;
&lt;h2&gt;Internal Communications&lt;/h2&gt;
&lt;p&gt;We all use Slack by now anyway, right? The impact it’s had on reducing my email load is amazing. Email wasn’t meant to be the single box for all communication; while Slack is, yes, another box to check, it serves many communication needs far better than email. Slack doesn’t solve everything - for example, for mobile teams, I’d check out &lt;a href=&quot;https://www.cotap.com/&quot;&gt;Cotap&lt;/a&gt;, for customer communications I’d check out &lt;a href=&quot;https://www.intercom.io/&quot;&gt;Intercom&lt;/a&gt;, for live chat I’d check out &lt;a href=&quot;http://special.olark.com/d29P8&quot;&gt;Olark&lt;/a&gt;, or for help desk software I’d look at &lt;a href=&quot;http://www.helpscout.net/&quot;&gt;Help Scout&lt;/a&gt; - but it’s a platform that is becoming engrained into many of our professional lives, powering internal corporate communications as well as external forums. Paired with a file storage tool like &lt;a href=&quot;https://db.tt/Ve2t2hwJ&quot;&gt;Dropbox&lt;/a&gt;, Box, or Google Drive, and everything can easily be shared across teams and clients. &lt;a href=&quot;https://slack.com/&quot;&gt;Try Slack here&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;External Communications&lt;/h2&gt;
&lt;p&gt;You’ve probably heard of, used, or received an email newsletter powered by &lt;a href=&quot;http://eepurl.com/ZtThz&quot;&gt;Mailchimp&lt;/a&gt;. It’s a simple, easy to use mailing list software that many of us have adapted to store details about our customers. Mailchimp is great, but to be clear, there are many other &lt;a href=&quot;https://zapier.com/learn/ultimate-guide-to-email-marketing-apps/best-email-newsletter-software/&quot;&gt;email newsletter platforms&lt;/a&gt; out there to use, and it’s important to use the right platform for your specific needs. For example, Mailchimp is great for sending a list of people an email, and for using some data about people to customize their messages, but if you’re looking to upgrade to better systems that enable you to use your customer data more effectively, check out &lt;a href=&quot;https://www.klaviyo.com/&quot;&gt;Klaviyo&lt;/a&gt; or &lt;a href=&quot;https://customer.io/&quot;&gt;Customer.io&lt;/a&gt;. Until then, &lt;a href=&quot;http://eepurl.com/ZtThz&quot;&gt;try Mailchimp here&lt;/a&gt;.&lt;/p&gt;
&lt;h2&gt;Operations&lt;/h2&gt;
&lt;p&gt;How much time do you spend thinking about insurance, accounting, payroll, and other management tasks that are necessary to run the business? Probably too much, but hopefully you’re looking for solutions to streamline your internal operations. Check out &lt;a href=&quot;http://foundershield.com/&quot;&gt;Founder Shield&lt;/a&gt; for insurance, &lt;a href=&quot;https://bench.co/&quot;&gt;Bench&lt;/a&gt; for accounting, &lt;a href=&quot;http://www.nomadfinancial.com/&quot;&gt;Nomad Financial&lt;/a&gt; for financial management, &lt;a href=&quot;https://www.zenefits.com/&quot;&gt;Zenefits&lt;/a&gt; and others for HR, &lt;a href=&quot;https://gusto.com/&quot;&gt;Gusto&lt;/a&gt; for payroll. Other solutions exist, but start by evaluating those and you’ll find other platforms that will help you manage these critical operational concerns that we often overlook.&lt;/p&gt;
&lt;h2&gt;Focus&lt;/h2&gt;
&lt;p&gt;Mindfulness is a hot topic for entrepreneurs, and many of us are looking for methods, processes, and tools to help us be mindful, present, focused, and balanced. Meditation is &lt;a href=&quot;http://www.wsj.com/articles/rebranding-meditation-for-millennials-1434666241&quot;&gt;becoming more accessible&lt;/a&gt;, and the success of books like &lt;a href=&quot;http://www.amazon.com/gp/product/1607747308/ref=as_li_tl?ie=UTF8&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1607747308&amp;amp;linkCode=as2&amp;amp;tag=taylodavid-20&amp;amp;linkId=AL3HUN5MXWGOWXTD&quot;&gt;The Life-Changing Magic of Tidying Up&lt;/a&gt; are signals that people are looking to declutter their lives and their minds, for personal and professional gain. The way I think about it: there’s a reason so many good ideas happen in the shower. It’s one of the few times of the day where our minds aren’t typically focused on our daily tasks and has the space to roam. Meditation is one way to introduce mindfulness into our lives: there are a bunch of meditation apps out there, I’m personally a fan of Headspace. &lt;a href=&quot;https://bnc.lt/m/v8A0lJu4Yo&quot;&gt;Try Headspace here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;For entrepreneurs, the holidays can be a crazy time of year. Time becomes precious as we try to close out the year strong, especially for those of us where Q4 is our biggest and busiest time of the year. But it’s also the time to start thinking about 2016, thinking about where our financials for the year will end up, for managing cash and budget, and for thinking about what happened throughout the year, how we performed versus budgets, what we want to launch in the new year, what to cut, where we want to invest our time, money, energy, and brand. Here’s to a great 2016 ahead.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2015</title>
    <link href="https://taylordavidson.com/2016/my-cities-2015/"/>
    <updated>2016-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/my-cities-2015/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2015/my-cities-2014&quot;&gt;meme&lt;/a&gt;, below are my cities in 2015.  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2015&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Chamberburg, PA (3)&lt;/li&gt;
&lt;li&gt;New York, NY (3)&lt;/li&gt;
&lt;li&gt;Arlington, VT (5)&lt;/li&gt;
&lt;li&gt;Toronto, Canada&lt;/li&gt;
&lt;li&gt;Philadelphia, PA (4)&lt;/li&gt;
&lt;li&gt;Mitta, Victoria, Australia&lt;/li&gt;
&lt;li&gt;Payne’s Hut, Victoria, Australia&lt;/li&gt;
&lt;li&gt;Melbourne, Australia&lt;/li&gt;
&lt;li&gt;Sydney, Australia&lt;/li&gt;
&lt;li&gt;New Orleans, LA (2)&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA (5)&lt;/li&gt;
&lt;li&gt;New Paltz, NY&lt;/li&gt;
&lt;li&gt;Bacelona, Spain&lt;/li&gt;
&lt;li&gt;Palma, Mallorca, Spain&lt;/li&gt;
&lt;li&gt;Poppi, Tuscany, Italy&lt;/li&gt;
&lt;li&gt;Providence, RI (4)&lt;/li&gt;
&lt;li&gt;Luray, VA&lt;/li&gt;
&lt;li&gt;Eagle Bridge, NY&lt;/li&gt;
&lt;li&gt;Winding Hills Country Park, Montgomery, NY&lt;/li&gt;
&lt;li&gt;Kenneth L. Wilson Campground, Mt Tremper, NY&lt;/li&gt;
&lt;li&gt;Woodland Valley Campground, Phoenicia, NY&lt;/li&gt;
&lt;li&gt;Monterey, CA&lt;/li&gt;
&lt;li&gt;Cupertino, CA&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This year brought the big move from New York, NY to Pittsburgh, PA and a host of other life changes; expect next year’s cities to be a little different than the past.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How to Forecast Your Online Course Earnings</title>
    <link href="https://taylordavidson.com/2016/forecast-earnings/"/>
    <updated>2016-02-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/forecast-earnings/</id>
    <content type="html">&lt;p&gt;&lt;em&gt;(Originally posted to &lt;a href=&quot;http://blog.teachable.com/financial-modeling-for-online-courses&quot;&gt;Teachable&lt;/a&gt;)&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I hadn’t seriously considered creating a course until I sat down and sketched out what the course could be and what it would take to do it right.&lt;/p&gt;
&lt;p&gt;I’ve taught entrepreneurs how to build financial models for nearly a decade, but it wasn’t until earlier this year that I seriously considered creating an online video course called Learn Financial Modeling for Startups.&lt;/p&gt;
&lt;p&gt;What course to create wasn’t a question for me. From my experience in working with founders on model templates through my site Foresight, I knew that the opportunity was to teach using templates and sample models appropriately.&lt;/p&gt;
&lt;p&gt;The templates can show how to build a model, but can’t teach someone how to think about building their own from the ground up. I knew there was a market, but I needed to figure out what it took to create, market, support and continue to improve a course.&lt;/p&gt;
&lt;p&gt;If you’re getting into creating your own online course, thinking through your goals can help you know how to get there.&lt;/p&gt;
&lt;p&gt;Naturally, I created a quick financial model.&lt;/p&gt;
&lt;p&gt;Creating this basic model helped me think through:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;How to price my course.&lt;/li&gt;
&lt;li&gt;How many sales I need to make up for any costs for the course.&lt;/li&gt;
&lt;li&gt;How much I wanted to invest in my course before creating it.&lt;/li&gt;
&lt;li&gt;You can download the model to see how I forecasted how the course could impact my earnings below. This also includes a sheet for you to create a forecast for your own products.&lt;/li&gt;
&lt;/ul&gt;
&lt;script type=&quot;text/javascript&quot; src=&quot;https://gumroad.com/js/gumroad.js&quot;&gt;&lt;/script&gt;
&lt;p&gt;&lt;a href=&quot;http://gum.co/createcourse/free?wanted=true&quot; class=&quot;btn small&quot;&gt;Download the Model for Free&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Choosing a price for the course&lt;/h2&gt;
&lt;p&gt;Let’s go through how I thought about each of these decisions, and how you can do the same!&lt;/p&gt;
&lt;p&gt;I’ve been selling financial model templates on the web through &lt;a href=&quot;https://taylordavidson.com/&quot;&gt;Foresight&lt;/a&gt; and other sites since 2008, and I’ve learned there are few easy answers to figuring out the right price to charge for educational and informational products on the web.&lt;/p&gt;
&lt;p&gt;When I started selling financial models, I started with a pay-what-you-want scheme, with a suggested price of $10. Over the years, I’ve worked to develop increasingly better products and increase my price points to match the value that I deliver for my users.&lt;/p&gt;
&lt;p&gt;Outside of &lt;a href=&quot;http://www.priceintelligently.com/blog/bid/162160/Value-Based-Pricing-101-The-Necessities-and-Your-Pricing-Strategy&quot;&gt;value-based pricing&lt;/a&gt;, I used forecasting to think through how many sales will I need to reach a meaningful level of income from these products.&lt;/p&gt;
&lt;h2&gt;Doing a breakeven analysis for pricing&lt;/h2&gt;
&lt;p&gt;The right price point for your class depends on many factors, but here’s one way to think about it: if you want to make $1,000 from your class, do you stand a better chance by selling 100 people a $10 class or 10 people a $100 class?&lt;/p&gt;
&lt;p&gt;A breakeven analysis is a simple analysis to help you figure how many sales you will need to, well, earn more in selling your class than you spent in making and providing it.&lt;/p&gt;
&lt;p&gt;Let’s consider a simple example:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Class sold for $100 (a one-time transaction)&lt;/li&gt;
&lt;li&gt;Total costs to create the class are $700&lt;/li&gt;
&lt;li&gt;The breakeven number of sales are $700 / $100 = 7&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Less than 7 sales, and you lose money, greater than 7, and you make money. Obviously there are more factors at play, but this simple analysis is an easy way to help you think about the viability of your course.&lt;/p&gt;
&lt;h2&gt;Assessing costs upfront based on breakeven analysis&lt;/h2&gt;
&lt;p&gt;Now that you have a sense of how much value you’re creating for someone, and how much you need to sell, now you can start to look more closely at your costs.&lt;/p&gt;
&lt;p&gt;There’s two components of costs: upfront and ongoing.&lt;/p&gt;
&lt;p&gt;Upfront costs are your investments into creating the course, and can include the cost to create a website, create promotional materials, filming and the value of your time.&lt;/p&gt;
&lt;p&gt;Ongoing costs are your costs on a monthly basis to keep the course running. These can range from course platform costs (transaction fees to process purchases, like the ones outlined in Teachable’s pricing), promotion or marketing costs, and the value of your time in customer support and answering questions for people.&lt;/p&gt;
&lt;p&gt;I could have built a website for the course on my existing platform, but knew that using an off-the-shelf platform meant for hosting courses would allow me to get-to-market faster.&lt;/p&gt;
&lt;p&gt;There are many different avenues to creating a course - &lt;a href=&quot;https://medium.pjrvs.com/everything-you-wanted-to-know-about-creating-an-almost-300k-online-course-6d691d149755?gi=6ead233acf5a&quot;&gt;Paul Jarvis’s lessons from creating a successful course&lt;/a&gt; are one. The key, is to decide on the best way to allocate your time and resources.&lt;/p&gt;
&lt;p&gt;For me, the best way to create the course was to use Teachable. It allowed me to focus on creating a great course. I did the design work myself, eliminating the need to pay someone to create the website or change the Teachable template.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Monthly Teachable Professional Plan Cost = $99&lt;/li&gt;
&lt;li&gt;Per Transaction Cost = 5% of sales&lt;/li&gt;
&lt;li&gt;Design Costs and Setup Costs = 0&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Why did I select the $99 plan option? For one, I wanted some of the features in that plan. But I also thought about the decision in terms of breakeven sales.&lt;/p&gt;
&lt;p&gt;The next cheapest plan was $29 a month and 8% transaction fees. At a price point of $197, spending an extra $70 a month on the monthly fee would save me $9.85 per student on fees, which meant I only needed more than 7 students a month to sign up to breakeven on moving up a pricing tier. That seemed doable to me.&lt;/p&gt;
&lt;p&gt;I also decided to work with a partner to create the course. We worked out an agreement for how we could work together, and with his experience in developing courses, he was able to smoothly structure the content of the course to maximize its impact.&lt;/p&gt;
&lt;p&gt;He storyboarding the content, designed, filmed, edited, and uploaded the videos, while I focused on developing the content itself and on finding the best way to communicate the the concepts in the most simple way.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Cost to create and film the content: revenue sharing agreement of 40%&lt;br&gt;
Not my exact %. If you choose to do it with a partner, the right % will depend on a lot of factors and will be specific to your situation.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I knew that to communicate my goals for the course and share my story behind why I created it, I would have to create a highlight video. I worked with my partner who helped find a videographer, storyboard, script, and manage the execution of the video so that we were able to get it done quickly and efficiently.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Costs to create a promotional video: $410&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Each of those decisions meant I incurred additional expenses in creating the course. How did I know it could be worth it? I used my forecasts of costs and revenues to figure out how many additional sales it would take to make up the additional costs.&lt;/p&gt;
&lt;p&gt;Once it was apparent that it was only a couple sales a month, incurring the extra costs upfront was an easy decision.&lt;/p&gt;
&lt;p&gt;For example, my course is sold for $197: investing in making a video meant that it only had to lead to a couple extra sales (410 / 197 = 2.1 sales, or 3, rounding up) for it to be worth it, and I felt it was a reasonable expectation that investing in the video made sense for me.&lt;/p&gt;
&lt;p&gt;In the model, I built a section for subscription courses, not just one-time purchase courses. I chose to not create a monthly-subscription course, but left the option in the model in case you do.&lt;/p&gt;
&lt;p&gt;How could I reach my breakeven sales projections? From the very beginning, I factored in monthly promotion costs as a cost of running the course. My costs are tied to what channels work well in my market, and work well for me, my style, and my community.&lt;/p&gt;
&lt;h2&gt;Advanced Option: Thinking through the long-term value of my students&lt;/h2&gt;
&lt;p&gt;In the model, I evaluated the real return I’d get based on the lifetime value (LTV) of a student.&lt;/p&gt;
&lt;p&gt;LTV is an estimate of how much revenue a customer is worth over the period of time they are a customer. It’s an estimate of how much gross margin (your revenue minus your costs for each new customer) they contribute over the period of time they are a customer.&lt;/p&gt;
&lt;p&gt;Let’s consider LTV as revenue to make the analysis simple.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;If you’re selling a product for a one-time transaction of $100 and they will never come back and purchase anything else, their LTV is $100.&lt;/li&gt;
&lt;li&gt;If they will come back and buy $45 of other products later, their LTV is $145.&lt;/li&gt;
&lt;li&gt;If you’re selling a product at a subscription price of $30 a month and they will be a subscriber for 6 months, then their LTV is 30 * 6 = $180.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;In my case, my LTV is equal to the sales price minus the per-transaction fees and the revenue sharing: LTV = 197 * (1 - 5% ) * (1 - 40%) = $112&lt;/p&gt;
&lt;p&gt;I also considered how the course would impact my sale of other products. Would I expect a new course to cannibalize my other products or would it lead to increased sales? I created calculations in the model to help me estimate how many students would later purchase my other products, and included those in an additional LTV calculation.&lt;/p&gt;
&lt;p&gt;My estimate was that 5% of people will purchase other products, which have an average margin of $140. &lt;em&gt;See the model for details.&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;LTV (including other products) = 112 + 5% * 140 = 119&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;So what was my break even?&lt;/p&gt;
&lt;p&gt;Factoring for just my upfront costs, I would need:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;410 / 119 = 3.4 students.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;That seemed doable.&lt;/p&gt;
&lt;p&gt;Let’s think about other cost items. Should you invest into marketing? Yes. But that doesn’t necessarily mean paid advertisements.&lt;/p&gt;
&lt;p&gt;The key is to be realistic with the costs of each channel and the expected click-throughs and conversions, and bring it back to breakeven analysis. For example, can $197 (or $119, or $112, depending on your viewpoint) in Facebook ads or Google search ads drive one sale? Maybe, but you have to be smart in which channels you use and how you use them.&lt;/p&gt;
&lt;p&gt;For me, I had the benefit of starting with a list that I’ve built up over the years by writing engaging content about technology, finance, and other topics, as well as my &lt;a href=&quot;https://taylordavidson.com/&quot;&gt;free email course&lt;/a&gt; that has already helped thousands of people. Email made sense for me as a channel to lead with because it’s something I’ve used and built up over a number of years.&lt;/p&gt;
&lt;p&gt;I’ve considered paid marketing and advertising, but haven’t invested in it yet. I created a section in the model to allow me to think about how much I could spend in marketing, and how many students I would have to expect to sign up because of advertising, to help me understand if it is worth it or not. I do expect to spend on marketing and promotion and made a simple assumption in my model of how much I expected to spend over the lifetime of the course.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Marketing expenses (forecasted) = $600&lt;/li&gt;
&lt;li&gt;Expected lifetime of course = 24 months&lt;/li&gt;
&lt;li&gt;Marketing expenses per month =  600 / 24 = $25 per month&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For a different course that’s more visual or creative, other social channels and platforms could make sense. For a course that’s teaching someone how to use AdWords or Facebook Ads, advertising probably makes sense as a channel because you’re likely familiar with using ads effectively. Affiliates can also work if you find the right partners and you’re able to align incentives. Just make sure to price in the cost of sharing revenue and the increased sales you’ll have to make to make having an affiliate program worthwhile.&lt;/p&gt;
&lt;p&gt;I also estimated how long I expected to support the course for, and much revenue and expenses I would expect on a monthly basis based on a certain number of new students each month.&lt;/p&gt;
&lt;p&gt;Assuming 30 new students a month, or 1 a day, would lead to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Monthly Net Revenue = 30 * 112 = $3,594&lt;/li&gt;
&lt;li&gt;Monthly Expenses = 99 + 25 = $124&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Note, instead of gross revenues, which would be the price of the course multiplied by the number of students, I cite “net revenues”, which is the revenues net the per-transaction fees, revenue-sharing, and expected returns and chargebacks.&lt;/p&gt;
&lt;p&gt;I also included in this the contribution from the other products, which is technically gross margin and not revenues, but I used this as a quick way for me to combine the net impact of the course and the other products.&lt;/p&gt;
&lt;p&gt;Returning to the breakevens, I did two more breakeven assessments.&lt;/p&gt;
&lt;p&gt;Factoring in my upfront and ongoing support costs, I would need:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;410 upfront + 24 months * 99 a month + 600 marketing = 3,386 / 119 = 28.38 students, or 29.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Again, that seemed possible over my assumed lifetime of the course of 24 months.&lt;/p&gt;
&lt;p&gt;Factoring in the cost of my time to create and support the course, I would need:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;3,386 + 24 hours * $250 per hour = 9,386 / 112 = 78.68 students, or 79.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;That’s a much higher bar for success, but that’s a challenge worth aiming for.&lt;/p&gt;
&lt;h2&gt;Creating a forecast focused my long-term efforts&lt;/h2&gt;
&lt;p&gt;The act of creating a forecast focused me on thinking beyond the launch and on the long-term future of the course.&lt;/p&gt;
&lt;p&gt;It allowed me to think about where to invest in my upfront costs and set my long-term focus and expectations straight. I knew from the beginning that educational courses was a long-term strategy, so my upfront planning helped me focus on what mattered.&lt;/p&gt;
&lt;p&gt;The biggest thing that my forecast helped me do was define my commitment to testing and improving. Tracking sales and the performance of each of my marketing channels, and listening to feedback and improving the product, focuses me on finding new ways to have a bigger impact and earn more revenues.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Updated: I now longer offer this course, but visit &lt;a href=&quot;https://taylordavidson.com/foresight.is/&quot;&gt;Foresight&lt;/a&gt; to see other tools for financial modeling.&lt;/em&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>On Photography (in 2016)</title>
    <link href="https://taylordavidson.com/2016/photography-predictions/"/>
    <updated>2016-02-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/photography-predictions/</id>
    <content type="html">&lt;p&gt;As part of EyeEm’s &lt;a href=&quot;https://medium.com/@EyeEm/5-predictions-for-the-future-of-photography-f95be2cc6689&quot;&gt;5 Predictions for the Future of Photography&lt;/a&gt;, next to predictions from executives from The Tim Hetherington Trust, Google, EyeEm, and Kaptur, I contributed a thought about something I think we’ll see in social and stock imagery:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Awash in images of our daily lives, we’re acutely aware of images as tools for communication, and we’re heavily attuned to the messages behind the images we see. As cultural norms change, stock photography changes, and we’re due to see more commercial imagery reflect the diversity in our cultures. The establishment of greater rights for LGBTQ, the popular awakening to transgender issues, the broader recognition of women’s rights and equality, the changing demographics caused by mass migrations, we’re seeing cultures change in front of us in ways never possible before.&lt;/p&gt;
&lt;p&gt;Instagram can break down cultural barriers if you follow people outside your bubble, and it’s made us highly aware of fake diversity often prevalent in stock photography. The need for the images we use in media and marketing to portray our lives creates commercial opportunities for creators and platforms to provide images that highlight our real lives, and the diversity we live should show up more in the images we use.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This is the latest permutation of a long-held thought of mine about the loop between technological, societal, and institutional changes: technology changes society, which changes institutions (laws, regulations, and governments), which helps create new rationales and opportunities for us to apply technology in new ways, reflecting back to society in unevenly distributed waves of change. It’s how technology is diffused throughout culture and industry (case in point, how &lt;a href=&quot;https://taylordavidson.com/2015/tech-enabled&quot;&gt;software eats the world&lt;/a&gt;), and potentially creates the impetus for future technological breakthroughs.&lt;/p&gt;
&lt;p&gt;We’re at a similar place in photography today, where the widespread distribution of the photographic tools is changing how we visually interpret and connect with our worlds. As much as photography has been changed by technology, the diffusion of its impact is still going through society, and I feel that society is still catching up with technology. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/photography-predictions/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;But the technological changes won’t end here, as the &lt;a href=&quot;https://medium.com/@EyeEm/5-predictions-for-the-future-of-photography-f95be2cc6689&quot;&gt;other predictors&lt;/a&gt; added their thoughts about virtual reality, moving images, image recognition, and technology-powered storytelling.&lt;/p&gt;
&lt;p&gt;Adding on to their thoughts, I’ll add another two thoughts:&lt;/p&gt;
&lt;h2&gt;Algorithmic cameras power new usecases&lt;/h2&gt;
&lt;p&gt;Cameras are everywhere, yet our photos are feel lost between everywhere and nowhere. Apple, Amazon, Google, and Facebook have made major efforts in recent years to provide better methods for us to store, organize, backup and share photos. While the benefits users see are mostly limited to free storage and better photo albums, our photos are feeding their broader business ambitions, notably their efforts to build deep learning algorithms to recognize and understand the world. The application of image and facial recognition technologies are still nascent; the technology itself is something to marvel over, but &lt;a href=&quot;https://medium.com/@dbreunig/discussions-we-will-have-in-2016-abc1e1d1c4e6&quot;&gt;it’s the application of the technologies that will create new, interesting, and challenging usecases for us to debate&lt;/a&gt;. Ubiquitous, networked cameras automatically taking pictures and taking actions on behaviors recognized in the photos - say, speeding tickets or security alerts - is just the start.&lt;/p&gt;
&lt;h2&gt;Consumer photography and business models collide&lt;/h2&gt;
&lt;p&gt;While the conflict between a user’s acceptance of free photo storage and the broader business ambitions may seem far apart, the linkage may soon begin to feel more apparent to users. As the technology gets better and we start to see how facial and image recongition is used, will we change how we use photograpy storage platforms?&lt;/p&gt;
&lt;p&gt;But it doesn’t end there: this could be the year that the business goals of image-fueled communication platforms such as Instagram, Snapchat, Pinterest, and others will collide with their users. Each one of the platforms have announced or are rumoured to be working on greatly expanding their advertising businesses, and their plans on introducing more ads into our streams will change the connection we feel with the platforms.&lt;/p&gt;
&lt;p&gt;But as much as the backlash to more ads is traditionally loud but short-lived, the conflict between commercial interests and users will be felt deeper by the individuals we call influencers. Brands use influencers - people with clout on social platforms either from their opinions, or follower counts, or often both - because many of the platforms have traditionally not built robust paid advertising capabilities, so leveraging influencers has often been the only way to reach people on these platforms outside of building up your own follower base.&lt;/p&gt;
&lt;p&gt;It’s an effective distribution method, as it could be more valuable to insert their product or brand into the stream through an influencer’s stream than an ad unit - but if everyone becomes an influencer, how will it change how users perceive the people they follow? Brands are often scorned for the ads they run, but while we tend to forget a brand running an ad, an influencer’s reputation and expore to backlash is more tenuous. Followers are smart and can see through a post and a branded hashtag, and I think it’s the influencers that will bear the brunt of the backlash to sponsored posts. As more brands formalize their influencer marketing strategies and budgets, it’s the influencers that will have to balance the cash and the backlash against the potential loss of trust and relationships they’ve built with people they don’t know. Authenticity is hard to scale, and while many will succeed, long-term success will take deep, careful attention to how one builds and maintains natural connections with their fans and customers. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/photography-predictions/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt; It’s sure to be a rewarding shift for many, but one to watch for all.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Interested in meeting more people interested in innovation and trends in digital imaging? I’ll be participating at the &lt;a href=&quot;http://www.ldv.co/visionsummit&quot;&gt;LDV Vision Summit&lt;/a&gt; on May 24 and 25, 2016 in New York, NY with others from the technologies, business and products changing photography and video today. More details &lt;a href=&quot;http://www.ldv.co/visionsummit&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Read more of the 25+ articles I’ve written about photography and technology &lt;a href=&quot;https://taylordavidson.com/photography/&quot;&gt;here&lt;/a&gt;. For the most recent, check out &lt;a href=&quot;https://taylordavidson.com/2015/real-photography&quot;&gt;Why does real photography matter?&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2016/photography-predictions/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Just like brands, in fact, a recognition of the blurred lines that influencers live in and have to navigate. &lt;a href=&quot;https://taylordavidson.com/2016/photography-predictions/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>How I manage my personal finances with Slack, Zapier and Google Sheets</title>
    <link href="https://taylordavidson.com/2016/personal-finance/"/>
    <updated>2016-03-09T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/personal-finance/</id>
    <content type="html">&lt;p&gt;Fun fact: I’ve kept a spreadsheet of (nearly) every dollar I’ve spent since 1998.&lt;/p&gt;
&lt;p&gt;Extreme? Perhaps. I recently listened to an Planet Money podcast called &lt;a href=&quot;http://www.npr.org/sections/money/2016/02/10/466281062/episode-466-diy-finance&quot;&gt;DIY Finance&lt;/a&gt;, about all the ways that people manage their personal finances, and it reminded me that I’m probably not normal in how I track my expenses. When I was in college, I started using Excel to track the money I spent by recording each purchase and its amount, date, vendor, and relevant category (rent, food, bills, etc.). It’s a system that allowed to me to know exactly how much money I spent and where I spent it on a monthly and annual basis.&lt;/p&gt;
&lt;p&gt;I tracked my expenses not to quantify my life but to change my life. Being conscious about how I spent my money impacted how the decisions I made. Small purchases add up to big expenses over time, and small daily choices can impact bigger life choices down the line. And so over the last 20 years, my personal expense tracking has been an important part of how I manage my life.&lt;/p&gt;
&lt;p&gt;But recently my system has come under a bit of strain. Marriage introduced a couple problems around time, complexity, and transparency. The sheer time it took to enter expenses, reconciliating online purchases, credit card statements, bank statements, and cash receipts, created piles of records to go through an enter in long, tedious expense tracking sessions. Priorities - and life - kept me from being as diligent as I had been in the past. The process was dragging me down and pushing me toward more time spent recording our expenses and less time interpreting the insights stemming from it.&lt;/p&gt;
&lt;p&gt;So earlier this year I started using Slack, Zapier and Google Sheets to manage our family’s expenses. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; How?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;First off, yes, we use Slack to manage our family. We adopted it fairly early in Slack’s lifetime, and quickly found that yes, it reduced emails and texts, but that it also organized our conversations far better. We created channels for different things we have to do, for inspirational ideas or organizational notes on house items, upcoming trips, bills, idead for places to explore, and more, allowing us to easily segment different conversations, search for past notes, and all in all make it easier to manage our lives.&lt;/p&gt;
&lt;p&gt;To manage our expenses using Slack, here’s what I did:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Created a Slack channel called #financials&lt;/li&gt;
&lt;li&gt;Created a Zapier zap to take all new Slack messages from that channel and add them as new rows in a Google Sheet&lt;/li&gt;
&lt;li&gt;Created a set of formulas in Google Sheets to allow me to parse the messages.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;For example, now when one of us spends money, we send a quick note to Slack like:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;36 Ace Hotel dinner&lt;/p&gt;
&lt;/blockquote&gt;
&lt;blockquote&gt;
&lt;p&gt;4 Parking&lt;/p&gt;
&lt;/blockquote&gt;
&lt;blockquote&gt;
&lt;p&gt;3 Zeke’s coffee&lt;/p&gt;
&lt;/blockquote&gt;
&lt;blockquote&gt;
&lt;p&gt;64 Electric bill&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Zapier takes each of these messages in Slack and adds them as a new row in my Google sheet, and then ever so often, I go in and copy the formulas through the new rows. The formulas parses out the numbers and the text and puts them into their appropriate columns, and parses the information about the vendor and any additional information about the appropriate category (if entered). If no category is entered, I manually enter it, a process that is actually much easier than it sounds. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt; Unless some data information is supplied in the message, the date of the Slack message is used to create the date of the expense, and then that’s used by a separate sheet in the same document to sum up all of the expenses in the categories and create a monthly summary of how we spent our money. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;From Slack:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2016/slack.png&quot; alt=&quot;Slack example&quot;&gt;&lt;/p&gt;
&lt;p&gt;To Zapier:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2016/zapier_example.png&quot; alt=&quot;Zapier example&quot;&gt;&lt;/p&gt;
&lt;p&gt;To a Google Sheet to parse the raw data:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2016/google_data.png&quot; alt=&quot;Google sheets example&quot;&gt;&lt;/p&gt;
&lt;p&gt;To a Google Sheet that aggregates the expenses into categories of spend by month:&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2016/google_summary.png&quot; alt=&quot;Google Sheets examples&quot;&gt;&lt;/p&gt;
&lt;p&gt;Everyone has their own way to manage their money and track their expenses. And that’s the beauty of using tools like Slack, Zapier and Google Sheets to create your own solution. Yes, I know this sounds like something that software could solve, and perhaps more efficiently. But I haven’t found one yet that does what I want it to do. I like leveraging platforms we already use as a family - Slack and Google Sheets, for exaple - without having to add another account, login, and app to our lives. I like that it’s transparent - both my wife and I can see what we spend - and fairly simple to remember to do. And I prefer having built the process myself, because I can now customize everything about it to fit our specific lives. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;And philosophically, I personally don’t want to use Mint or a similar service that taps into my bank and credit card accounts and aggregates and organizes my expenses. I believe that the act of recording the transation creates a degree of accountability and thoughtfullness that impacts how we spend our money, and that having a software product create a chart of where we spent our money automatically just isn’t as powerful.&lt;/p&gt;
&lt;p&gt;The data is valuable, yes, but for me the process we use to create and manage the data is just as valuable. The process matters to me; I just don’t want to spend too long doing it. And yet again, I’m thankful for being able to use platforms like Slack, Zapier and Google Sheets to be able to easily create a solution that works for us.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;If you’re curious how the formulas work, I spend &lt;a href=&quot;https://foresight.is/&quot;&gt;a lot of time building complicated spreadsheet formulas&lt;/a&gt; so I kind of enjoy this. Looking at the spreadsheet screenshot above, the first column is a &lt;a href=&quot;https://zapier.com/help/modifying-dates-and-times/&quot;&gt;Zapier timestamp&lt;/a&gt; that I then translate using the formula below:&lt;/p&gt;
&lt;p&gt;&lt;code&gt;=A3/60/60/24+“1-Jan-1970”+(-5/24)&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;Then, I take the text entry in the next column from the Slack message and parse the text in another column:&lt;/p&gt;
&lt;p&gt;&lt;code&gt;=mid(B3,FIND(&amp;quot; “,B3),len(B3)-find(” &amp;quot;,B3)-IF(ISNUMBER(SEARCH(“yes”,B3)), 3, IF(ISNUMBER(SEARCH(“no”,B3)), 2, -1)))&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;… and then in another column, I parse the numbers:&lt;/p&gt;
&lt;p&gt;&lt;code&gt;=value(left(B3,FIND(&amp;quot; &amp;quot;,B3)-1))&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;In a couple other columns, I record which one of use submitted the message, assign the categories (manually in Google Sheets for now, but I will automate that in the future) and pull out the month from the date. Then I’m left with a row with the date, month, expense, amount, and category of the expense.&lt;/p&gt;
&lt;p&gt;I then use a separate sheet to take the raw data and organize it into months and categories. A single formula, used for all the month/category combinations, handles that for me:&lt;/p&gt;
&lt;p&gt;&lt;code&gt;=sumifs(Expenses!$E$3:$E$364,Expenses!$I$3:$I$364,C$2,Expenses!$F$3:$F$364,$A3)&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;Want to see how the spreadsheet works? See the formulas and the organization of the raw data and monthly summary by category in this &lt;a href=&quot;https://docs.google.com/spreadsheets/d/1v59C96RnzxMw579iWZ-6MipPVnGwlaYym1syrfD92Dc/edit?usp=sharing&quot;&gt;Google Sheet →&lt;/a&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Three years later, and we still use this. I’m working on automating the expenses pull to post to Slack automatically, but I still like the manual logging as a way to keep me present and engaged about my financials. If you aren’t interested in setting this up for yourself, &lt;a href=&quot;https://www.tillerhq.com/&quot;&gt;Tiller&lt;/a&gt; looks like a great option to help you manage your personal financials. &lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I separate expenses into categories: i.e. housing, electric, cell phone bills, groceries, eating out, entertainment, etc. Right now I do this manually, but the next thing I will change will be to automatically parse the categories, if they are in the text of the Slack message. &lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;This covers personal expenses, business income and expenses are tracked and managed in a separate way. &lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I have to note, though, that I like to hack and build, and to some degree accrue some joy by having built my solution myself. That’s just how I’m wired. &lt;a href=&quot;https://taylordavidson.com/2016/personal-finance/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Algorithms and The Pursuit of Advertising</title>
    <link href="https://taylordavidson.com/2016/algorithms-instagram-snapchat/"/>
    <updated>2016-04-04T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/algorithms-instagram-snapchat/</id>
    <content type="html">&lt;p&gt;Have you heard Instagram is changing their feed? It must be a big deal for the NY Times to write multiple articles about the upcoming-but-still-in-testing-calm-down shift to an algorithmically determined feed, including explaining the brief, “seems like a good idea” &lt;a href=&quot;http://www.nytimes.com/2016/03/31/technology/instagram-is-changing-its-feed-but-calm-down-not-yet.html?_r=0&quot;&gt;sign up for notifications spree&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;That the shift is happening should not be a surprise. &lt;strong&gt;Our views to the web are parsed by the platforms we use, both in what we choose to follow and what our platforms choose to show us.&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Google’s search algorithms use a mixture of factors to determine what - and in what order - to display in response to our searches, and the results can be different by person.&lt;/li&gt;
&lt;li&gt;Facebook shifted to a algorithmically-determined news feed in 2009, ending the approach of displaying new posts by users you follow based on a reverse-chronological order of when they posted it (latest at the top, older and older as you scroll) and shifting to showing the posts that they determined to be the best possible posts for you to see. You’ve made a choice on who to friend or follow or like, but Facebook determines how their posts are prioritized in your feed; and after the initial user outcry it’s now how billions of people experience the web.&lt;/li&gt;
&lt;li&gt;Twitter has been caught in-between efforts to stick to the user-defined feed vs. introduce an algorithmic feed, and currently choose to re-surface Tweets we may have missed “while we were gone” as a way to back into an algorithmic feed.&lt;/li&gt;
&lt;li&gt;Snapchat is &lt;a href=&quot;https://stratechery.com/2016/snapchats-ladder/&quot;&gt;moving up the ladder&lt;/a&gt; through Stories and Discover to building more of a lean-back experience to view new content. The next leap to helping people discover new content by inserting content algorithmically, from people &lt;em&gt;or brands&lt;/em&gt; you follow &lt;em&gt;or don’t follow&lt;/em&gt;, is less of leap than you may think. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Why is this happening, and why should we care, and what will it change?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;blockquote&gt;
&lt;p&gt;“On average, people miss about 70 percent of the posts in their Instagram feed,” Kevin Systrom, co-founder and chief executive of Instagram, said in an interview in March. “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;http://www.nytimes.com/2016/03/31/technology/instagram-is-changing-its-feed-but-calm-down-not-yet.html?_r=0&quot;&gt;Kevin’s right&lt;/a&gt;, the algorithmic feed can help deliver a better user experience. Helping people see the content they would want to see seems like a basic, obvious goal of a social platform. You can’t depend on people to actively prune and adjust who they follow, to take the time to look for and discover new content, to curate their feed if they feel bored or less interested in what they are seeing. New users have to figure out how to find interesting content: why shouldn’t the platform help them do that? Veteran users have to stay interested and fight against boredom in their feed: why shouldn’t the platform help them find new people or content? &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;But let’s be intellectually honest, this change isn’t only about building a better product for users. This is also about advertising, and that shouldn’t be a surprise either.&lt;/p&gt;
&lt;blockquote class=&quot;twitter-tweet&quot; data-lang=&quot;en&quot;&gt;&lt;p lang=&quot;en&quot; dir=&quot;ltr&quot;&gt;You know how Facebook posts only get seen by 7-12% of your followers unless you pay FB extra?&lt;br&gt;&lt;br&gt;That’s why people care about the algorithm.&lt;/p&gt;&amp;mdash; Barrett Garese (@barrett) &lt;a href=&quot;https://twitter.com/barrett/status/714831550844538880&quot;&gt;March 29, 2016&lt;/a&gt;&lt;/blockquote&gt;
&lt;script async=&quot;&quot; src=&quot;https://platform.twitter.com/widgets.js&quot; charset=&quot;utf-8&quot;&gt;&lt;/script&gt;
&lt;p&gt;Instagram has been communicating this to advertisers, telling advertisers to start treating the platform like Facebook, and &lt;a href=&quot;http://digiday.com/platforms/instagram-coaching-advertisers-approach-exactly-way-facebook/&quot;&gt;to rely less on free, organic reach in the age of the algorithm&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“We’ve seen the Instagram pitch to clients twice now in the last month,” said an agency executive, who didn’t want to be named. “It is basically the Facebook pitch: Everything should be promoted, and there’s no point in doing organic.”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;In short: once a feed becomes algorithmic, the platform controls how content is presented, and it’s the platform’s choice how much organic content is shown to users. Users will not see all posts, cheapening the value of follower counts and forcing brands to pay to promote content.&lt;/p&gt;
&lt;p&gt;Now, brands have been paying real money to promote content on Instagram for awhile, but it hasn’t been flowing through the platforms. Chris Bolman &lt;a href=&quot;http://blog.chrisbolman.com/influencer-marketing-content-distribution-social/&quot;&gt;nailed the platform dynamics&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;… brands grow their traffic numbers by smartly distributing content through influencers, and [most] influencers are happy to collect large sums in exchange for access to their audience. Seems like both parties are getting what they want. The only problem is this value exchange is happening on social platforms — and the social platform — whose revenue model is underpinned by paid content — is missing out on the value capture.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Influencer marketing on Instagram became a big business over the last couple years, powering the rise of a number of influencer marketing agencies and collectives focused on connecting brands and people on Instagram with large follower counts. It’s been a wild west as creatives, brands, and agencies all tried to create, price, implement, track and measure the impact of influencer campaigns. Instagram hasn’t provided good tools for people to track impressions, clicks and conversions - the usual metrics of digital advertising - and so everyone has been trying to hack it together and figure it out.&lt;/p&gt;
&lt;p&gt;The metrics were tough to come by because Instagram had little reason to provide the usual metrics and performance tracking tools to influencers and influencer marketers, because the deals and money was all happening off-platform. While Instagram has been testing, refining, and opening up advertising access, spending on influencer marketing has arguably been a better buy for a brand wishing to leverage the organic reach and affinity of top Instagram users.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://foresight.is/learn/business-math-instagram&quot;&gt;The algorithmic feed changes the equation&lt;/a&gt;. “How much” depends on Instagram’s long-term plans. Will Instagram throttle the organic reach of an influencer the same way it will throttle the reach of a brand?&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Throttling the organic reach of a brand makes sense for Instagram. Historically brands haven’t been able to create “real” content that resonates with people in the same meaningful way that people are able to. We may like a photo posted by a brand, but we probably understand the intent behind it: is it truly authentic if they are posting it to influence us? That recognition of the greater intent, the well- or poorly-hidden baggage of ROI, can hinder a brand’s ability to build a thriving organic follower base. The shortcut is to buy an ad to pay for reach, a shortcut that marketers are used to and comfortable doing. Reducing organic reach thus makes sense from Instagram’s perspective: as we talked about earlier, cutting organic reach increases a brand’s need to pay for promotion.&lt;/p&gt;
&lt;p&gt;But should Instagram throttle the organic reach of an influencer? Part of the problem here is defining the reach necessary to be deemed an “influencer”, as there’s no simple gauge or measure and it’s a slipperly slope towards defining who this word captures. An influencer has many of the properties of a brand - recognition of name and identity that “means something” to a large amount of people - but lacks the corporate organization - and the money - behind it. Perhaps there is a definitional problem here, and instead of using the word “influencer” we should use a term that describes what they are doing: selling placements in their feeds in return for something.&lt;/p&gt;
&lt;p&gt;In February of this year &lt;a href=&quot;https://taylordavidson.com/2016/photography-predictions&quot;&gt;I predicted a collision between influencers and users&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Brands use influencers - people with clout on social platforms either from their opinions, or follower counts, or often both - because many of the platforms have traditionally not built robust paid advertising capabilities, so leveraging influencers has often been the only way to reach people on these platforms outside of building up your own follower base.&lt;/p&gt;
&lt;p&gt;It’s an effective distribution method, as it could be more valuable to insert their product or brand into the stream through an influencer’s stream than an ad unit - but if everyone becomes an influencer, how will it change how users perceive the people they follow? Brands are often scorned for the ads they run, but while we tend to forget a brand running an ad, an influencer’s reputation and expore to backlash is more tenuous. Followers are smart and can see through a post and a branded hashtag, and I think it’s the influencers that will bear the brunt of the backlash to sponsored posts. As more brands formalize their influencer marketing strategies and budgets, it’s the influencers that will have to balance the cash and the backlash against the potential loss of trust and relationships they’ve built with people they don’t know. Authenticity is hard to scale, and while many will succeed, long-term success will take deep, careful attention to how one builds and maintains natural connections with their fans and customers.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I didn’t forsee the impact of an algorithmic feed, but it’s coming introduction magnifies the importance of managing organic user engagement. Careful selection and execution of content and brand partnerships will prove to be very important for influencers, and yet perhaps the hardest thing is that the rules are likely to be unknown and variable. Facebook has famously changed their algorithms over time to promote or deemphasize certain types of content; Instagram can, and will, change their algorithms based on what happens. And thus it’s users who will determine how traffic is shaped through our actions, likes, comments, and more. How will we engage with people that sell their feeds to brands?&lt;/p&gt;
&lt;p&gt;Influencers likely don’t have the same capacity, incentives, or sophistication to pay for promotion, so there’s less cannibalization of direct advertising revenue. But the platform has to cut an influencer’s reach to indirectly shift marketers’ spend from influencers to the platforms themselves. The question doesn’t appear to be whether to or not, but how much.&lt;/p&gt;
&lt;p&gt;“How much” doesn’t just shift the curve of influencer marketing, it also shifts it’s shape. Algorithms and plentiful ads won’t end influencer marketing. Influencer marketing isn’t a uniform, single type of marketing: different brands at different sizes, scopes, industry areas, and customer bases will use it differently. We still see influencer campaigns run on TV, magazines, Facebook, et. al. Anywhere a face or a name can appear, an influencer can have an impact on what people decided to do and buy. But the change is that the value for a brand comes from the appropriation of the influcencer’s name and reputation, not necessarily their follower counts. Reach alone will not be enough.&lt;/p&gt;
&lt;p&gt;Which, oddly enough, would lead an influencer to respond by acting more like a brand. Be something. Stand for something. &lt;em&gt;And possibly: Make something. Sell something.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;What the algorithmic feed likely ends is the cheap, poorly-conceived influencer marketing, the generic “Brand X buying reach through a person with X followers” that doesn’t fool anyone. That type of influencer marketing will shift into advertising, which frankly is preferred by brands, influencers, and users. The mass spend will shift to advertising spend on the platform, but smart, edgy, meaningful campaigns will still be a powerful form of marketing with influencers.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Of course, the algorithmic feed won’t end at Instagram. Snapchat’s product evolution has been fascinating, &lt;a href=&quot;https://stratechery.com/2016/snapchats-ladder/&quot;&gt;laddering up from an ephemeral image-based messaging app&lt;/a&gt; into a media platform with a product and advertising business unlike most social networks. Consider major recent product launches: Stories created a non-ephemeral way to share content publicly, just as easily as sending someone a message. Discover created an area to feature brands and publishers creating content native to Snapchat. Geofilters created an ad unit tremendously native to Snapchat, and later, Stickers expanded the set of potential ad units. Auto-Advance Stories made it easier for people to consume content, streamlining the process of watching new content into a simple, engaging, lean-back experience. &lt;strong&gt;TV for mobile.&lt;/strong&gt; And all of that while improving the core messaging functionality and features. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;I’ve written extensively in the past about &lt;a href=&quot;https://taylordavidson.com/2014/consumers-advertisers&quot;&gt;how hard it is for a consumer platform to make the transition from a product people love to a product advertisers love&lt;/a&gt;. But the next product leap for Snapchat has the potential to accomplish exactly that. Many of the same user and business dynamics happening on Instagram - missed content, discovery challenges for new content, new user feed creation effort, influencer marketing value exchange not captured by the platform - hold true on Snapchat.&lt;/p&gt;
&lt;p&gt;And thus Snapchat’s rationale to introduce an algorithmic feed - to help people discover new content by inserting content algorithmically from people &lt;em&gt;or brands&lt;/em&gt; you follow or should follow - is obvious. The question in my mind isn’t if, but how.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://taylordavidson.com/2013/adtech&quot;&gt;People define the nature of the ads we see, not advertisers.&lt;/a&gt; Snapchat’s user base has already pulled many brands and publishers into hiring editors and creating dedicated teams to create content specifically created, filmed, and edited for Snapchat. While the financial returns don’t appear to be there for them yet, one has to believe that Snapchat understands the dynamics. Snapchat controls the ability to choose who to show that content to by introducing an algorithmic feed, and with Geofilters and Stickers, have built in ad units for publishers and brands to use to build awareness for their content. The foundations are there. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; The next chapter of an age-old story is coming soon. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;There’s a deep comparison between Snapchat and TV in terms of product and advertising strategy. I’ve written about Snapchat and ads in 2014, &lt;a href=&quot;https://taylordavidson.com/2014/consumers-advertisers&quot;&gt;Users, meet Advertisers&lt;/a&gt;, and in 2015, &lt;a href=&quot;https://taylordavidson.com/2015/data-advertising&quot;&gt;What data is good for&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Some Instagram users are mad about the change, but &lt;a href=&quot;http://us12.campaign-archive1.com/?u=9a393473748185dce76bf8339&amp;amp;id=8dcb7cbf0f&amp;amp;e=94e2096e2d&quot;&gt;some users are always mad when a social networks makes a change like this&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I’m not an expert on Snapchat’s product, partially because until very recently not enough of my friends were on it for me to get a truly deep experience of the product. I’ve simply been out of Snapchat’s age range. But in the last three months, I’ve felt that change. &lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Update: AdExchanger, 4/5/2016, &lt;a href=&quot;http://adexchanger.com/mobile/snapchats-angling-seat-grown-table/&quot;&gt;Snapchat’s Angling For A Seat At The Grown-Up Table&lt;/a&gt;. Ramping up an agency sales team and building out better metrics and performance measurement is an obvious groundwork towards scaling an advertising product. &lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Update, Digiday, 5/18/2016, &lt;a href=&quot;http://digiday.com/platforms/publishers-brands-get-ready-snapchat-algorithm/&quot;&gt;Publishers and brands, get ready for the Snapchat algorithm&lt;/a&gt;. Surprise, surprise. &lt;a href=&quot;https://taylordavidson.com/2016/algorithms-instagram-snapchat/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>And And</title>
    <link href="https://taylordavidson.com/2016/and-and-podcast/"/>
    <updated>2016-04-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/and-and-podcast/</id>
    <content type="html">&lt;p&gt;My &lt;a href=&quot;http://www.sloanedavidson.com/&quot;&gt;wife&lt;/a&gt; and I have long thought about creating a podcast. We’ve drafted show topics and outlines, listed potential titles, thought about guests, laid plans. This week, our planning came to life with the debut of &lt;a href=&quot;https://itunes.apple.com/us/podcast/id1102772733&quot;&gt;And And, a podcast about balancing career and life&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Balancing personal and professional goals between a couple is an age‐old question, but the questions and answers change constantly. The definitions of “career” and “couple” and “family” have changed, and we are all working on finding the new answers to pursuing success in family and career. The tension between personal, professional, creative, philanthropic, and entrepreneurial goals forces us to make hard choices in how we use our limited time, energy, passion, and money. In each episode we will cover timely topics with guests that have the hard‐won insights and experiences to add to the conversation.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I listen to lots of podcasts - making coffee in the morning, driving, long walks through the neighborhood - and I know the types of podcasts I enjoy. Interesting people talking about interesting things. Deep, developed, thought out points of view with experience and numbers. Conversations that dive in deep into a topic where I come out more knowledgable in the end.&lt;/p&gt;
&lt;p&gt;The debut episode was with Jessica Shortall, author of &lt;a href=&quot;http://amzn.to/1SAYWKN&quot;&gt;Work, Pump, Repeat&lt;/a&gt;, where we talked about the issue of parental leave and why it’s an important issue for the US economy, how attitudes towards parental leave is changing, and, yes, breast pumping. I knew very little about parental leave until I saw &lt;a href=&quot;https://www.ted.com/talks/jessica_shortall_how_america_fails_new_parents_and_their_babies?language=en&quot;&gt;her TED talk&lt;/a&gt;, and even less about breast pumping until we had our first child a couple months ago. So &lt;a href=&quot;https://itunes.apple.com/us/podcast/id1102772733&quot;&gt;listen to the first episode here&lt;/a&gt;, and of course, if you like it, leave a review. Looking forward to hearing what you think of this and future episodes.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;More:&lt;/strong&gt; My wife and I talked a bit about how we approach balancing and integrating life, career, family, technology, starting businesses, and more, &lt;a href=&quot;http://www.forbes.com/sites/lillyknoepp/2016/04/12/andand-what-to-do-when-or-is-not-an-option/&quot;&gt;on Forbes&lt;/a&gt;. The podcast is part of the &lt;a href=&quot;http://forbes.com/podcasts&quot;&gt;Forbes Network&lt;/a&gt;; we’re excited to be working with partners that are supporting a wide range of conversations and new voices. Check out the other shows on the Forbes Network &lt;a href=&quot;http://forbes.com/podcasts&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Bots, the new-new-old thing</title>
    <link href="https://taylordavidson.com/2016/bots/"/>
    <updated>2016-04-14T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/bots/</id>
    <content type="html">&lt;p&gt;Bots are front and center of the web’s attention these days. &lt;a href=&quot;http://avc.com/2016/04/the-kik-bot-platform/&quot;&gt;Bot platforms&lt;/a&gt;, &lt;a href=&quot;https://betaworks.com/botcamp/&quot;&gt;bot summer camps&lt;/a&gt;, &lt;a href=&quot;https://slack.com/apps/category/At0MQP5BEF-bots&quot;&gt;Slack bots&lt;/a&gt;, and now, &lt;a href=&quot;http://www.theverge.com/2016/4/12/11395806/facebook-messenger-bot-platform-announced-f8-conference&quot;&gt;Facebook bots&lt;/a&gt;. Why do we care about bots? Because bots, as a conversational interface, is a way to provide services and information over messaging interfaces, something billions of people use multiple times a day. &lt;a href=&quot;http://www.wired.com/2016/04/facebook-believes-messenger-will-anchor-post-app-internet/&quot;&gt;Because messaging could anchor a post-app Internet&lt;/a&gt;. Because text, a prominent method of sharing and communicating on messaging platforms, is something that machine learning algorithms can parse to build artificial intelligence powered services. Because the surprising interest in Amazon’s Alexa allows people to use bots &lt;a href=&quot;https://www.getfin.com/letters/alexa-skill&quot;&gt;by talking to your home&lt;/a&gt;. Because bots are simple, minimal and constrained (for now), and &lt;a href=&quot;https://posts.postlight.com/inside-a-leading-question-more-bot-thots-a-podcast-teaser-gif-battle-links-random-web-links-4f1a19f75113#.y4dsn298d&quot;&gt;constrained environments capture the imagination and fun&lt;/a&gt; of what’s possible, particularly of developers who might be finding web and app development to be exhausting these days. Because bots are also a corporate gold rush, and I expect that people will soon be pitching to build bots for brands the same way we pitched brands to build apps. Because &lt;a href=&quot;http://adage.com/article/digital/bots-give-facebook-a-bigger-slice-app-economy/303511/&quot;&gt;brands want to figure out a way to reach billions of people every day&lt;/a&gt;, and bots could be a new form of advertising, or perhaps adverservicing (is that a word? I hope not). Because &lt;a href=&quot;https://twitter.com/dbreunig/status/719983994180354048&quot;&gt;engineers like new things&lt;/a&gt;. Because the idea of a robot that makes our lives easier and better is so appealing. And probably a billion other reasons and rationales and opinions you’re going to read about bots for the next twelve months.&lt;/p&gt;
&lt;p&gt;Net/net, here’s my thought: we’ve seen this before. Every new thing that people use en mass is a new opportunity to recreate how we get things done. What we’re seeing now is what happens after billions of people use messaging apps for hours a day. A lot of what we are calling “bots” today are what we used to call something else: scripts or automated voice response trees or other methods of interacting with services passing data back and forth, a new name to an old solution. Most of the things we are calling bots today are a new spin, not a fundamental disruption. That doesn’t mean we shouldn’t care about bots: new spins on old solutions can change businesses, careers, lives. Pay attention to what happens with bots not because they are bots, but because of how they &lt;em&gt;hopefully&lt;/em&gt; enable us to solve problems in new ways; not because bots are important, but because what we do with them could be.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How to Pack for a Family Trip (and the 10,000 things I packed)</title>
    <link href="https://taylordavidson.com/2016/packing-family/"/>
    <updated>2016-04-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2016/packing-family/</id>
    <content type="html">&lt;p&gt;A few years I wrote a post called &lt;a href=&quot;https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed&quot;&gt;How to Pack for a Nomadic Life (and the 79 things I packed)&lt;/a&gt; while I was traveling around the world and &lt;a href=&quot;https://taylordavidson.com/2009/how-to-live-a-nomadic-lifestyle&quot;&gt;living a nomadic lifestyle&lt;/a&gt;. Traveling light was important to me - and looking at it now, I think I still had far too much with me - because it gave me the flexibility to pursue what I wanted, change my direction, try something new, focusing on my experiences in the moment and not “what should I do with my stuff”.&lt;/p&gt;
&lt;p&gt;Today, it’s a bit different. While I still work to embrace &lt;a href=&quot;https://taylordavidson.com/2015/minimalism&quot;&gt;minimal mode&lt;/a&gt;, traveling with a family leads a slightly, um, heavier load…&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2016/packing.jpg&quot; alt=&quot;Light packing, Los Angeles, March 2016&quot;&gt;&lt;/p&gt;
&lt;p&gt;Six years later, a husband and a new father, traveling is a different endeavor than it was before. And yes, it involves many, many more things. But my thought process about “what to pack” hasn’t changed. My goal has always been, and still is, to bring the things that help us have a great adventure on the other side. When I was younger and travled more nomadically, traveling light was one key to having a great adventure.&lt;/p&gt;
&lt;p&gt;A little older, now traveling with a family, it now takes more stuff to have an adventure, because we have to be prepared for more situations - obviously - and so traveling lightly simply isn’t an option. But we’re still thoughtful about what we bring, aware about how each thing helps us travel and live. &lt;a href=&quot;http://mnmlist.com/suitcase/&quot;&gt;“Minimalism isn’t traveling the world with nothing”&lt;/a&gt;; it’s about being mindful and conscious about what we use, what we do, how we spend our time, who we spend our time with, and what we focus on. And that holds true no matter how small or big our bags are. &lt;em&gt;Thankfully.&lt;/em&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;There’s so many tips and tricks to traveling with a baby. Google is your friend, and also your enemy. You’ll never need to bring everything Google says you will. Many things can be bought or rented on the other side. Buy diapers at your destination (if you can). Get a big duffel bag (I picked up the &lt;a href=&quot;https://www.rei.com/product/870767/rei-roadtripper-duffel-large?cm_mmc=cse_PLA_GOOG-_-8707670002&amp;amp;CAWELAID=120217890000875571&amp;amp;lsft=&quot;&gt;REI Roadtripper Duffel bag&lt;/a&gt;, in size Large) to carry everything in one bag, for the simple reason that less bags means less things to forget.&lt;/p&gt;
&lt;p&gt;I used the duffel (very hard to see, in bottom right corner of the picture) to pack his travel crib with a lot of other things stuffed around it; but obviously that’s not always necessary, as many hotels have cribs and many places will rent cribs. Speaking of renting, there are some great services out there that will rent you a car seat, car seat base, and a bunch of other children supplies, simply so you don’t have to travel with them. Car seats and strollers are expensive and can get damaged in the carry-on baggage process, so there’s a solid rationale for renting. First time, we didn’t want to take any chances with what we needed on the other side, so we chose to bring rather than rent. But do your research, there are so many options out there these days.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Related,&lt;/strong&gt; &lt;a href=&quot;https://taylordavidson.com/2014/living&quot;&gt;20 Things I Pack for Living&lt;/a&gt; from 2014 and &lt;a href=&quot;https://taylordavidson.com/2009/how-to-pack-for-a-nomadic-life-and-the-79-things-i-packed&quot;&gt;How to Pack for a Nomadic Life (and the 79 things I packed)&lt;/a&gt; from 2009.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2016</title>
    <link href="https://taylordavidson.com/2017/my-cities-2016/"/>
    <updated>2017-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/my-cities-2016/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2016/my-cities-2015&quot;&gt;meme&lt;/a&gt;, below are my cities in 2016.  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2016&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Seattle, WA (3)&lt;/li&gt;
&lt;li&gt;Bainbridge Island, WA&lt;/li&gt;
&lt;li&gt;Chambersburg, PA&lt;/li&gt;
&lt;li&gt;Palm Springs, CA&lt;/li&gt;
&lt;li&gt;Los Angeles, CA (2)&lt;/li&gt;
&lt;li&gt;Baltimore, MD&lt;/li&gt;
&lt;li&gt;Bedford Springs, PA&lt;/li&gt;
&lt;li&gt;Lost City, WV&lt;/li&gt;
&lt;li&gt;Ashford, WA&lt;/li&gt;
&lt;li&gt;New York, NY (2)&lt;/li&gt;
&lt;li&gt;Girdletree, MD&lt;/li&gt;
&lt;li&gt;Lewes, DE&lt;/li&gt;
&lt;li&gt;Swanton, OH&lt;/li&gt;
&lt;li&gt;Hessel, MI&lt;/li&gt;
&lt;li&gt;Ann Arbor, MI&lt;/li&gt;
&lt;li&gt;Amanda Park, WA&lt;/li&gt;
&lt;li&gt;Portland, OR&lt;/li&gt;
&lt;li&gt;Jersey City, NJ&lt;/li&gt;
&lt;li&gt;Luray, VA&lt;/li&gt;
&lt;li&gt;Montego Bay, Jamaica&lt;/li&gt;
&lt;li&gt;Charleston, SC&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This year, with the move to Pittsburgh and the birth of our first child, the changes are expected. Less cities, more travel, and more time at home, with 80% of the nights spent at home. Not surprising, and completely worth it. That said, it was a success for our little man: 11 US states visited (and spent a night in 10), plus his first passport stamp, in his first year. Not bad at all.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Bias for Curiosity</title>
    <link href="https://taylordavidson.com/2017/bias-for-curiosity/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/bias-for-curiosity/</id>
    <content type="html">&lt;p&gt;A couple years ago I took a walkabout around the US, Eastern Europe and Japan. Parts of it were amazing, immersive experiences that I couldn’t have planned, some were hard, depressing days alone in places that weren’t what I has anticipated, many were the same normal days that escape from us no matter where we are. That’s the reality of a long, solo trip.&lt;/p&gt;
&lt;p&gt;But throughout my trip, I always went out to explore. No matter how I felt, and let’s be frank, long-term travel can be emotionally exhausting, I went out the door to see and experience something new. I learned to optimize for friction, to put myself into new experiences to see what it looked it, see what it felt like, see how I compared to other people that sought out the same experiences. I carried a bias for curiosity.&lt;/p&gt;
&lt;p&gt;That bias for curiosity is central to what I do today. Every day I meet a new person with a new idea, and even though I know the vast majority of them won’t turn out as they intended, I have to stay curious. Ideas that have failed in the past could succeed today. People that failed in the past could succeed today. Ideas that look like toys could be the start of something world-changing. Incumbents can be disrupted. What we see now can be be very different from where things are headed.&lt;/p&gt;
&lt;p&gt;The lessons learned from the past protect us from making the same mistake twice, and they can hinder us from seeing something in a new, fresh light. Keep looking. Keep exploring. Keep testing. Stay curious. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/bias-for-curiosity/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/ydwtztmg&quot;&gt;Hi.co&lt;/a&gt; under Travel, in San Francisco, United States, March 25th, 2014, 6am. &lt;a href=&quot;https://taylordavidson.com/2017/bias-for-curiosity/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Blue</title>
    <link href="https://taylordavidson.com/2017/blue-lagoon/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/blue-lagoon/</id>
    <content type="html">&lt;p&gt;For years, I’ve wanted to relax in the Blue Lagoon in Iceland, drop my body into the warm, blue, mineral-rich waters and gaze into the mist coming off the warm water into the cold air. I imagined that I’d feel the difference between water and sky by bobbing my head between the two, crossing the unseen horizon languidly throughout the day.&lt;/p&gt;
&lt;p&gt;A castle in the sky, surely. But it’s something I’ve always wanted to do. A life well lived is about exploring those castles in the sky, no matter what happens.&lt;/p&gt;
&lt;p&gt;Saturday I was able to explore the lagoon for myself. Tourist trap, perhaps, but vision, confirmed. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/blue-lagoon/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/nzwtmtvn&quot;&gt;Hi.co&lt;/a&gt; under Travel, Outdoor Bating in Southern Peninsula, Iceland, January 26th, 2014, 3am. It was 2°C with scattered clouds. The wind was light. &lt;a href=&quot;https://taylordavidson.com/2017/blue-lagoon/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Caught in the Act</title>
    <link href="https://taylordavidson.com/2017/caught-in-the-act/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/caught-in-the-act/</id>
    <content type="html">&lt;p&gt;Last year I shot a series called &lt;a href=&quot;https://www.flickr.com/photos/photo_td/sets/72157633079062476/&quot;&gt;Observing&lt;/a&gt;, images of people experiencing art, from museums that we visited around the world that year.&lt;/p&gt;
&lt;p&gt;Why? Because I’m fascinated by how people observe their worlds, and museums is one example where we’re all seeing the same things, yet we’re often seeing it differently. People’s bodies and actions provide a signal of what’s going through their minds. The continuum of attention, from walking by without looking to standing transfixed, to experiencing alone to bringing others in, there’s a delicate dance to experiencing art in public. And so I decided early in 2013 to shoot it.&lt;/p&gt;
&lt;p&gt;Which means I took a lot of surreptitious photos last year. I only took photos where I was allowed, asking security guards up front if I could take photos, but took a lot of photos of people without them knowing.&lt;/p&gt;
&lt;p&gt;Yesterday was the first time I got caught outright. But I don’t think they told anyone :) &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/caught-in-the-act/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/2j1upu42&quot;&gt;Hi.co&lt;/a&gt; under Exploration, Art, Observation in Reykjavik, Iceland, May 31st, 2014, 7pm. It was 10°C with few clouds. There was moderate breeze. &lt;a href=&quot;https://taylordavidson.com/2017/caught-in-the-act/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>On the edge of the world, looking for the swimming hole.</title>
    <link href="https://taylordavidson.com/2017/edge-of-world/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/edge-of-world/</id>
    <content type="html">&lt;p&gt;On a break from lectures at The Do Lectures, we rode from the farm to the edge of the Welsh coast to find a wild swimming hole.&lt;/p&gt;
&lt;p&gt;We walked along the cliffs of the coast, and soon found the walk. The cold, the lack of swimming trunks, the fact that none of us knew each other: all of those fears disappeared, and in we went.&lt;/p&gt;
&lt;p&gt;(Chris explains the adventure beautifully, elegantly, at &lt;a href=&quot;https://medium.com/@thestairwell/wild-swim-at-the-witches-cauldron-da9f3162e3a2&quot;&gt;Wild swim at the Witches’ Cauldron&lt;/a&gt;.) &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/edge-of-world/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/mwpf2fge&quot;&gt;Hi.co&lt;/a&gt; under Travel in Cardigan, United Kingdom, June 13th, 2014, 1am. It was 12°C with scattered clouds. The breeze was gentle. &lt;a href=&quot;https://taylordavidson.com/2017/edge-of-world/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>If in doubt, walk.</title>
    <link href="https://taylordavidson.com/2017/if-in-doubt-walk/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/if-in-doubt-walk/</id>
    <content type="html">&lt;p&gt;London has always been a second home for me, a place and a culture that influenced me at an impressionable age, and I’ve always felt oddly at home there.&lt;/p&gt;
&lt;p&gt;And so I walked out of the train station, fresh off the plane from Iceland and just landing in central London, ready to collapse and rest, but also eager to explore. I walked down to the tube, but as I about to purchase a ticket to wisk me away to my hotel, I stopped. Wait, why not walk?&lt;/p&gt;
&lt;p&gt;And so I walked out of the tube and into the night air, into the dark and the lights, into a city walking home after work, on their way out to drinks and dinner, running errands, closing stores, rushing home, heading out, right as I was heading in. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/if-in-doubt-walk/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/lwqi9i8l&quot;&gt;Hi.co&lt;/a&gt; under City Walks, in London, United Kingdom, June 3rd, 2014, 10pm. It was 15°C with no clouds detected. The breeze was gentle. &lt;a href=&quot;https://taylordavidson.com/2017/if-in-doubt-walk/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>To the rude, dangerous, obnoxious taxi driver: thank you.</title>
    <link href="https://taylordavidson.com/2017/taxi-driver/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/taxi-driver/</id>
    <content type="html">&lt;p&gt;I had a feeling when I got in. The fact that he almost backed up over the bellhop was an auspicious sign, or that he brusquely asked me to put my bags on the floor instead of the seat, but I pushed the doubt aside as told him where I was going, committing to him taking me to the airport.&lt;/p&gt;
&lt;p&gt;But my gut was right. Driving far too fast, talking on the phone, swerving dangerously, passing cars, gunning it to cut gaps in the easily moving traffic on the interstate. When I finally had enough and told him that he had to slow down, I should have known that he would bark back at me and tell me to watch my mouth, and not tell him how to drive.&lt;/p&gt;
&lt;p&gt;This, as I looked at the shocked, pissed-off face of a driver that he had just cut off, his feelings mirroring mine.&lt;/p&gt;
&lt;p&gt;After that, the rest of the ride was quiet (very quiet) and uneventful, and when I paid and left, it was a pretty quick goodbye.&lt;/p&gt;
&lt;p&gt;But life’s a funny thing; although neither of us knew it, the earlier flight home had been delayed and was taking off shortly, and when I unhurriedly walked to my gate to read and relax before my flight, I was able to walk directly on to the delayed flight, and thus arrive home hours earlier. I couldn’t have caught the earlier flight if I had wanted to, but of course, I did, thanks to the rude, dangerous, obnoxious, and yet very fast taxi driver. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/taxi-driver/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/q4ysnsoq&quot;&gt;Hi.co&lt;/a&gt; under Travel, in Kenner, United States, March 29th, 2014, 1pm. It was 19.4°C with scattered clouds. There was moderate breeze. &lt;a href=&quot;https://taylordavidson.com/2017/taxi-driver/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Saying good morning to the one who unlocks the gate. Except this morning, she couldn&#39;t.</title>
    <link href="https://taylordavidson.com/2017/this-morning/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/this-morning/</id>
    <content type="html">&lt;p&gt;Seven AM is about when they open the gates. By “they,” I’m referring to the NYC Parks Department and the staff that open and close the gates to over 1,700 municipal parks in the five boroughs of NYC. Every morning when I take our dog for a walk, I’m cognizant of the opening times of the two parks we frequent, and often see the staff unlocking the padlocks to the gates.&lt;/p&gt;
&lt;p&gt;Except this morning she wasn’t quite able to open the padlocks. On a cold, wet, snowy winter morning, it’s not surprising that things freeze up sometimes: the locks, our hands, our minds.&lt;/p&gt;
&lt;p&gt;It’s amazing how much something so small impacts us, though. One, then then two, then five dog owners started to congregate around the locked gate, all of our dogs not quite understanding why we weren’t going through. Worse, the judge with the labrador that has his own key to the gates (a perk of being a city judge, I guess), was out of town that week and wasn’t going to be coming to save us.&lt;/p&gt;
&lt;p&gt;Not wanting to continue to wait, I left the polite but uneasy group of people temporarily waylaid from their morning ritual. We left to walk around the wet, snowy block, pausing every so often to see if the crowd was there, or left, or made it through. Out of sight, one turn around, then back, and the gates were open. Onward we went. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/this-morning/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/81zh5hye&quot;&gt;Hi.co&lt;/a&gt; under Do, City Walks, in New York, United States, February 3rd, 2014, 9am. It was 0°C with overcast. The breeze was light. &lt;a href=&quot;https://taylordavidson.com/2017/this-morning/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>In an unexpected meeting with unexpected people about unexpected ideas.</title>
    <link href="https://taylordavidson.com/2017/unexpected/"/>
    <updated>2017-01-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/unexpected/</id>
    <content type="html">&lt;p&gt;“Fill out these forms after the meeting to give feedback.”&lt;/p&gt;
&lt;p&gt;“What are these forms going to be used for?”&lt;/p&gt;
&lt;p&gt;“You know, I don’t know.”&lt;/p&gt;
&lt;p&gt;Um, ok.&lt;/p&gt;
&lt;p&gt;I’ve learned a lot about meetings over the years.&lt;/p&gt;
&lt;p&gt;It’s come through experience. I’ve been in a lot of meetings. And right now, my job revolves around meeting people face-to-face, one-on-one, small groups, in engaged conversations and passive presentations.&lt;/p&gt;
&lt;p&gt;And so I’ve learned a bit about what makes them work. Having a clearly identified topic, agenda, leader, and follow-ups are a couple keys to making meetings work. I am lucky to be in a position where I typically have control over all these things: I am the leader, I set the topic, I set the agenda, the follow-ups are for me. And if I don’t have control, I am careful to choose meetings to attend where these things are set.&lt;/p&gt;
&lt;p&gt;But sometimes, I find myself in an unexpected meeting I don’t control. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/unexpected/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Originally posted to &lt;a href=&quot;http://hitotoki.org/moments/wp4tptew&quot;&gt;Hi.co&lt;/a&gt; n New York, United States, July 31st, 2013, 5pm. It was 26.1°C with scattered clouds. The wind was calm. &lt;a href=&quot;https://taylordavidson.com/2017/unexpected/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Why image recognition, voice interfaces and machine learning will change your homescreen</title>
    <link href="https://taylordavidson.com/2017/mobile-interfaces/"/>
    <updated>2017-02-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/mobile-interfaces/</id>
    <content type="html">&lt;p&gt;A year ago I reorganized my app layout on my phone’s homescreen and did something that might seem a bit drastic. I put almost every app into a single folder, and deposited that folder in the bottom drawer. And except for the first couple screens in the folder, the apps are organized essentially by the dominant color of their app logo, not by what they do. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; I left a couple apps on the homescreen for aspirational reasons, to remind myself to use them daily, and over the last year I’ve changed these few apps on the homescreen to adjust what I wanted to emphasize in my daily life.&lt;/p&gt;
&lt;p&gt;So… how do I use my phone? I either:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Open that primary folder to use the apps on that first screen&lt;/li&gt;
&lt;li&gt;Search by pulling down and using the search field to find an app - or address, or contact, etc. - that I want&lt;/li&gt;
&lt;li&gt;Swipe right to the Notifications tab and use one of the Suggested Apps or one of the widgets&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Instead of using my phone by picking apps from a carefully laid out homescreen, I largely use search and a “homescreen” that’s algorithmically created for me. That said, at the moment, the sad part to this switch is that it’s probably not the efficient choice - not yet, at least. The algorithmically created homescreen, i.e. “Siri Suggested Apps”, are currently (iOS 10) based simply on what apps I’ve used recently or my location, passing on using the deeper contextual data stored in my device and apps about where I am or what I might want to accomplish, limiting the true practicality of the approach.&lt;/p&gt;
&lt;p&gt;But there’s no reason to believe that has to be the endstate. Improving the app suggestion algorithm to use additional contexts to figure out what I want to accomplish, and thus what app I likely want to use, could be the starting point to shifting how we use mobile devices, away from finding apps to accomplishing tasks. As simple as it sounds, it’s a profound shift, with billions of dollars in revenues hanging in the balance. The operating systems have the power to control how people use mobile, and they have the potential to shift how we accomplish things on mobile devices, by setting the rules, functionalities and technologies that enable themselves and third-party services to deliver products and services to people.&lt;/p&gt;
&lt;p&gt;That’s why mobile is still interesting. Even though mobile has &lt;a href=&quot;http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world&quot;&gt;moved from the creation phase to the deployment phase&lt;/a&gt; &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;, and everyone is more interested in what comes after mobile - the next platform of innovation that will create new innovations and fortunes - mobile still matters. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt; Machine learning, artificial intelligence, virtual reality, augmented reality, voice and image recognition, these new technologies and platforms that are creating new products, new possibilities, new fortunes, all of these will utilize mobile for deployment. And even though apps have won …&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2017/benedict-evans-mobile-screenshot.png&quot; alt=&quot;Apps have won, screenshot of Benedict Evans &amp;quot;Mobile is Eating the World&amp;quot; slides&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;… they are under strategic pressure. Apple and Google have the strategic and business incentive to rewire how their mobile operating systems work to profit from the next wave of innovation in mobile, which will largely rest on deploying these new technologies of information capture and processing. The operating systems will control how information is captured and processed: how that information is deployed will be up to apps. Brands have been strategically powerful methods for companies to win on mobile so far, but they do not inoculate companies from the disruption of new user experiences. The winners of today need not be the winners of tomorrow.&lt;/p&gt;
&lt;p&gt;Mobile today is dominated by the apps you know and love (and hate), but the operating systems are about to rewire how mobile is won.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Fast Company wrote an article in December 2015 called &lt;a href=&quot;http://www.fastcompany.com/3054603/why-the-great-app-unbundling-trend-is-already-in-trouble&quot;&gt;Why The Great App Unbundling Trend Is Already In Trouble&lt;/a&gt;, and in my interview with Fast Company, I attempt to explain why many single-use apps from major players aren’t performing especially well:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Most unbundled apps aren’t built because people want them,” Davidson says. “They’re built because they’re driven by a corporate reason, and not a user-driven one.”&lt;/p&gt;
&lt;p&gt;Davidson believes this is just the beginning. With the rise of extensions and deep linking, apps will become a lot better at talking to one another without being coded specifically to do so. That means another primary motivation for unbundling—-being able to pass users between multiple apps from the same company—will become less of a distinct advantage.&lt;/p&gt;
&lt;p&gt;“Apple and Google . . . they’ve changed the rules of how people connect with apps, which means in many ways the core rationale for unbundling is less popular,” Davidson says.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The article was written shortly after Dropbox announced the sunsetting of Mailbox and Carousel, and of course, the day after the article posted, Evernote announced they were shutting down a number of their single-purpose apps, adding fuel to the fire. Around this time, this reignited the talk of the last couple years about app constellations, app unbundling, and the future of apps. But ever since then, that conversation has died off. Why?&lt;/p&gt;
&lt;p&gt;Perhaps the issue lies in how we use mobile. How many new apps have you downloaded in the past month? Probably zero, if you’re like 65% of people.&lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; Many people have called the app boom &lt;a href=&quot;https://www.recode.net/2016/6/8/11883518/app-boom-over-snapchat-uber&quot;&gt;over&lt;/a&gt; &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;, and while we may spend 85% of our time on mobile using an app, 84% of that is spent in just five apps. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn6&quot; id=&quot;fnref6&quot;&gt;[6]&lt;/a&gt;&lt;/sup&gt; While that “five apps” varies from person-to-person, and opportunities for new apps still exist - Snap isn’t one of the apps featured in most of these app use studies, but is now nearing 150 MM monthly users and an IPO - for the majority of people our use is fairly concentrated and we choose to spend our time in a small set of apps.&lt;/p&gt;
&lt;p&gt;But still, why? Is it because we don’t have the mental time and space to discover new apps, or are inflexible or unable to to change our daily lives to use new apps, reflecting something fundamental about human behavior? Or does it reflect the broader concentration of time spent on the web, driven by the winners of the current stage of consumer technology? Or is it because the app discover process makes it too difficult to find new apps? Or perhaps he fundamental way that apps are accessed and used forces us down a funnel to use only a few apps each day?&lt;/p&gt;
&lt;p&gt;I’ve heard and read all of these arguments, and I think all play a role in the app swoon. We’re past the point where introducing a new app that does an existing thing better is a way to win; no, if you want to win on mobile today you need to create a new &lt;em&gt;behavior&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;That’s what people often forget about MySpace, Twitter, Facebook, Instagram, Snap, Amazon: each succeeded because they popularized a new user behavior. Enabling and latching onto something fundamentally different for people to do - tweet, share with friends, make (and share) better photos, share temporary photos, shop online - is how you create a wedge into someone’s life and become one of those five apps.&lt;/p&gt;
&lt;p&gt;That’s why everyone is worried about what comes next. Many of the winners on mobile today were originally built for a desktop-based internet (excluding the newest winner, Snap), but &lt;a href=&quot;http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world&quot;&gt;the computing model has shifted to mobile-only and mobile-native&lt;/a&gt;. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn7&quot; id=&quot;fnref7&quot;&gt;[7]&lt;/a&gt;&lt;/sup&gt; Mobile brings very different means to interact with the world - different sensors, screens, inputs and interfaces than the desktop paradigm - and as technology is giving us new abilities to see, structure and understand the world - powered by image recognition, machine learning, &lt;a href=&quot;https://backchannel.com/voice-is-the-next-big-platform-and-alexa-will-own-it-c2cf13fab911&quot;&gt;voice interaction&lt;/a&gt;, what mobile can do, how it’s being done, and how people can accomplish things are on the cusp of changing. It’s obvious why today’s winners are making investments in algorithmic intelligence, machine learning, voice and image recognition: keep up with a changing computing paradigm or drop out of that top five. The risk isn’t about someone creating a new social networking app: the risk is that someone leverages these new technologies to see, understand, and create from the world around us that creates a new behavior that they aren’t fundamentally able to do.&lt;/p&gt;
&lt;p&gt;Ben Thompson discussed this in his &lt;a href=&quot;http://exponent.fm/episode-102-snakes-and-ladders/&quot;&gt;Exponent podcast&lt;/a&gt;, pointing out how Snap enabled people to do something new - share photos that disappeared - and used that to ladder up to a more complete user and media experience. Facebook was not able to copy because their culture, product, and the very reason behind their existence was diametrically opposed to the idea behind Snap. The reason why we win is also the reason why we lose.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The funny thing behind much of what I wrote about in &lt;a href=&quot;https://taylordavidson.com/2013&quot;&gt;2013&lt;/a&gt; through &lt;a href=&quot;https://taylordavidson.com/2014&quot;&gt;2014&lt;/a&gt; about mobile - unbundling, deep linking, app extensions, is that very little of it has had any real impact. The premise was that the the most interesting thing in apps wasn’t about apps but about operating systems, and how iOS and Android had the potential to change how we use apps. But we haven’t seen either the operating systems or app developers push forward any fundamental shifts in how we use mobile. But I still believe that’s where the opportunity lies.&lt;/p&gt;
&lt;p&gt;Apple and Google have the strategic incentive to rewire how their mobile devices interface with the world. Voice interfaces, image recognition, and machine learning are on the cusp of mass deployment in phones, cars, and homes, and with that, Apple and Google finally have the incentive to take advantage of these enabling technologies to enable app developers to build not just new apps, but new behaviors.&lt;/p&gt;
&lt;p&gt;A step back: I was particularly enthused about app extensions in 2014, noting how they could enable a counter-trend to the push towards lightweight, unbundled apps, positing that &lt;a href=&quot;https://taylordavidson.com/2014/unbundling&quot;&gt;“you could build heavy apps if you build light extensions”&lt;/a&gt;. But that never happened. The usage of app extensions has turned out to be light, and the risks high to developers that wanted to leverage the new opportunities. Third-party keyboards generated excitement when they first came out, but suffered in adoption and development as the discovery, installation and usage process proved to be too cumbersome for users. &lt;a href=&quot;https://taylordavidson.com/2014/capture&quot;&gt;Photo editing extensions&lt;/a&gt; had minimal pickup, and have disappeared from the few photo apps that adopted them. Apple never committed to app extensions, never making other operating system changes necessary for them to thrive, and they largely disappeared until iOS 10 and &lt;a href=&quot;http://www.macworld.com/article/3086855/software/forget-the-stickers-ios-10-turned-imessage-into-a-platform-and-thats-more-important.html&quot;&gt;iMessage app extensions&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Today, Apple and Google are under different pressures and face new opportunities. &lt;strong&gt;Each of these new interface and understanding technologies - voice interface, image recognition, and machine learning - could be built into the devices and operating systems to enable better products and services from themselves and third-party developers.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Both have taken small steps in this direction. Apple is &lt;a href=&quot;https://backchannel.com/an-exclusive-look-at-how-ai-and-machine-learning-work-at-apple-8dbfb131932b#.h44930mck&quot;&gt;bringing machine learning and algorithmic intelligence to the iPhone&lt;/a&gt;, focusing first on powering Siri, widgets, and their own apps:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;If you’re an iPhone user, you’ve come across Apple’s AI, and not just in Siri’s improved acumen in figuring out what you ask of her. You see it when the phone identifies a caller who isn’t in your contact list (but did email you recently). Or when you swipe on your screen to get a shortlist of the apps that you are most likely to open next. Or when you get a reminder of an appointment that you never got around to putting into your calendar. Or when a map location pops up for the hotel you’ve reserved, before you type it in. Or when the phone points you to where you parked your car, even though you never asked it to. These are all techniques either made possible or greatly enhanced by Apple’s adoption of deep learning and neural nets.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Apple has taken strict measures to guard people’s privacy, potentially hampering their efforts in machine learning. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn8&quot; id=&quot;fnref8&quot;&gt;[8]&lt;/a&gt;&lt;/sup&gt; And these capabilities have not been offered to third-party developers. Google has taken a similar “us-first” strategy, notably with the launch of Google Assistant only for their Pixel phone, and not for their Android operating system &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn9&quot; id=&quot;fnref9&quot;&gt;[9]&lt;/a&gt;&lt;/sup&gt;. From a product and technology perspective, this makes sense. Build the core interface and understanding technologies and work with your own teams to leverage them for your products. But strategically, at some point the pressure will come to open up and allow third-party developers to use them for their own apps. Apple and Google will not be able to solve all the problems that app developers work to solve today, and how they open up access to these new interface and understanding technologies will define how the new mobile computing method evolves.&lt;/p&gt;
&lt;p&gt;That’s when our homescreens will change. That’s when our top five apps will change. Right now we’re just pushing pixels around on our screens, reorganizing how we get to the apps that help us accomplish things. But once mobile fully embraces voice interaction, image recognition, and machine learning, our behaviors will adapt, and our usage patterns and preferences will change. Better “suggested apps” screens will be a start, using more contextual data to guess at what I want to accomplish, but the longer-scale change will be something deeper.&lt;/p&gt;
&lt;p&gt;There is no reason to believe that our current use of mobile is the endstate. Google Glass and Snap’s Spectacles were / are visions of alternate approaches to mobile where our use of technology isn’t defined by us looking down and typing on small devices. Apple’s AirPods and Watch are methods to leverage a mobile phone for content and communication, but without using the phone as the primary, direct access method. Bots got a lot of attention in 2016 as a hot new way to use the Internet, and while the examples of successful bots have been few, the reason isn’t because of the idea of conversational bots as an interface to information, it’s because the underlying technologies that enable bots to succeed - notably machine learning, voice interfaces, algorithmic intelligence - are raw themselves.&lt;/p&gt;
&lt;p&gt;And of course the hot product of today - &lt;a href=&quot;https://backchannel.com/voice-is-the-next-big-platform-and-alexa-will-own-it-c2cf13fab911&quot;&gt;Amazon’s Alexa&lt;/a&gt; &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fn10&quot; id=&quot;fnref10&quot;&gt;[10]&lt;/a&gt;&lt;/sup&gt; - isn’t a phone, and it isn’t mobile. Google Home and other voice-operated “computers” will help shift to a new computing paradigm, and one has to believe that the lessons learned from these devices, and the technologies developed for them, will find their way into mobile devices.&lt;/p&gt;
&lt;p&gt;The phone of today need not be the phone of tomorrow. The dominant method of using mobile today - looking down and typing on a bright, small screen - doesn’t need to be the future. That’s the potential of the technologies today, not to free us from mobile, but to redefine how we use it. And that’s an opportunity that none of today’s winners can pass up.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Yes, color coded. It’s amazing how similar the colors are of so many apps. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world&quot;&gt;Mobile is eating the world&lt;/a&gt;, Benedict Evans, December 2016 &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Perhaps not the venture capitalists and startups looking for venture-capital type returns, but mobile still matters to the billions of people that use mobile technologies and the companies looking to serve them. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;https://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/&quot;&gt;Most smartphone users download zero apps per month&lt;/a&gt;, Quartz, August 2014. Admittedly old data, but I couldn’t find a more recent study and the behavior still seems to hold. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;https://www.recode.net/2016/6/8/11883518/app-boom-over-snapchat-uber&quot;&gt;The app boom is over&lt;/a&gt;, Recode, June 2016. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn6&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;https://techcrunch.com/2015/06/22/consumers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/&quot;&gt;Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use&lt;/a&gt;, Techcrunch, June 2015. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref6&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn7&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://ben-evans.com/benedictevans/2016/12/8/mobile-is-eating-the-world&quot;&gt;Mobile is eating the world&lt;/a&gt;, Benedict Evans, December 2016 &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref7&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn8&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;It’s an issue open to debate, and there is a chance that Apple is shifting their position on machine learning and AI to being more open. So far, they have been proponents of the &lt;a href=&quot;https://taylordavidson.com/2015/small-data&quot;&gt;small data&lt;/a&gt; approach to big data analytics, but time will tell if that focus on privacy is one that helps with with consumers more than it potentially hurts them with product features. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref8&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn9&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;An interesting strategy, obviously aimed at differentiating the Pixel phone and driving demand for their own phone. But that limitation appears to be creaking open, as Assistant is &lt;a href=&quot;https://www.engadget.com/2017/01/04/google-assistant-android-tv/&quot;&gt;now available on Google Home, Android TV, and their Allo chat app&lt;/a&gt;, and it’s possible (strategically, at least) to see it becoming available for certain wireless carriers carrying Android devices, although I don’t think there has been much of a sign of that yet. &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref9&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn10&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;https://backchannel.com/voice-is-the-next-big-platform-and-alexa-will-own-it-c2cf13fab911&quot;&gt;Voice Is the Next Big Platform, and Alexa Will Own It&lt;/a&gt;, Backchannel, Jessi Hempel, December 2016 &lt;a href=&quot;https://taylordavidson.com/2017/mobile-interfaces/#fnref10&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>What&#39;s your favorite number?</title>
    <link href="https://taylordavidson.com/2017/favorite-number/"/>
    <updated>2017-02-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/favorite-number/</id>
    <content type="html">&lt;p&gt;Last year, on all of the episodes of &lt;a href=&quot;https://itunes.apple.com/us/podcast/id1102772733&quot;&gt;our podcast&lt;/a&gt;, my wife and I made sure to ask all of our guests a simple question:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“What’s your favorite number?”&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;On one of the episodes I gave my own answer to that question (&lt;a href=&quot;https://overcast.fm/+GZxcGuqc0/40:59&quot;&gt;at the 41 minute mark&lt;/a&gt;), and explained how my favorite “number” are the years on object labels at art museums. Object labels describe the piece they are next to and provide a description and some commentary about the piece and perhaps the artist’s life. What strikes me - and why they are my favorite numbers - is how the years of one’s lifelong endeavors become condensed into a broad statement about their life and work.&lt;/p&gt;
&lt;p&gt;Consider reading a label that talks about how the artist “painted this while they lived in Paris from 1860 to 1887, and participated in the Impressionist movement”, for example. On a wall, those numbers seem so small, sharp and defined, but I try to expand them into the messiness they contain. What 15 years of cultural and commercial failure likely felt like before they broke through, perhaps. Or how their days were filled by daily life as well as the pursuit of their art, how they conceived of their ideas, painted and submitted to be recognized. How they pursued their craft and their ideals without knowing how history would remember them, or their “movement”. Or if they knew, while they were creating this, that it would be looked at, critiqued, or revered beyond their lives.&lt;/p&gt;
&lt;p&gt;I apply that to my life by thinking about the greater context behind my life and my time, and how my own pursuits and endeavors will be defined on a little card on a wall &lt;em&gt;(hopefully)&lt;/em&gt;. These thoughts are a constant companion. I think about how people like me lived through their own amazing times. I think about how people like me - perhaps the same age, with families, friends, and their own interests and dreams - lived their daily lives through their own historical times, perhaps defined by expansions, depressions, conflict, industrial and economic shifts, cultural upheavals. I think about how they would react to our interpretations of their times, if they could, if our explanations for the big contexts of their lives would make sense to them. And I think about how people will interpret my times and my life, my decisions, in the future.&lt;/p&gt;
&lt;p&gt;Years have a funny way of passing quicker than we think, but 2017 could be a long year. Here’s the one thing I’ll say: there has never been a more meaningful or valuable time to be a student of history. Do your own research. Pay attention to the lessons from the past. Write the history of today.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>The Augmented Future (of Photography)</title>
    <link href="https://taylordavidson.com/2017/augmented-reality/"/>
    <updated>2017-04-25T00:00:00Z</updated>
    <id>https://taylordavidson.com/2017/augmented-reality/</id>
    <content type="html">&lt;p&gt;My interest in the imaging industry stemmed from my love for photography. I rolled, shot, processed and printed black and white film in high school, I played around in darkrooms, I carried a camera and took pictures of people and places to share moments about me and what I saw. As I got older, I continued to carry a camera, often walking around with a point and shoot (first film, then digital) in my hands all the time, and I attempted to do more than just share what I saw but say something about my life. Being a &lt;strong&gt;photographer&lt;/strong&gt;, and being good at photography, was a part of my identity. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;When I began writing about the photography industry nearly a decade ago (&lt;a href=&quot;https://taylordavidson.com/photography/&quot;&gt;archives&lt;/a&gt;), my perspective and interest in the industry originated from this love for photography and blended in my professional experience in technology. Even though DSLRs had become more commonplace and Flickr had been popular for a couple of years &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;, photography on the web was nothing like it is today. Photos had become digital, but they had not yet become social or mobile; photos were not air, &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/2013/photogram&quot;&gt;messaging&lt;/a&gt;, or &lt;a href=&quot;https://taylordavidson.com/2015/real-photography&quot;&gt;data&lt;/a&gt;. Phones had not become cameras, and &lt;a href=&quot;https://craigmod.com/journal/photography_hello/&quot;&gt;lenses had not been networked&lt;/a&gt;. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;The photography industry today has been eclipsed by the imaging industry. Photos today are more than just visual artifacts, they are rich with the context and data around them, and it’s the “everything around them” that is driving the growth in the broader imaging industry today. Cameras don’t take photos, they capture what’s happening in the world today into digital files that are then shared, processed, and spun out into the network to be used to communicate far more than what’s happening visually in a photo. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn4&quot; id=&quot;fnref4&quot;&gt;[4]&lt;/a&gt;&lt;/sup&gt; Image recognition - powered by machine learning - is reshaping tech as companies work to structure images the same way they structured text. Snap rebranded themselves as a &lt;a href=&quot;http://www.newyorker.com/business/currency/why-is-snap-calling-itself-a-camera-company&quot;&gt;camera company&lt;/a&gt; as competitive positioning, noting in their SEC filing that “images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.” Pinterest rolled out &lt;a href=&quot;https://blog.pinterest.com/en/search-outside-box-new-pinterest-visual-discovery-tools&quot;&gt;visual discovery&lt;/a&gt;, allowing you to point a camera at a product and use it to find similar ideas on Pinterest. Unsurprisingly, Facebook is attempting to build a &lt;a href=&quot;https://techcrunch.com/2017/04/18/facebook-camera-effects-platform/&quot;&gt;camera platform&lt;/a&gt;. If everyone is taking photos, then everyone wants them, a simple commercial reality.&lt;/p&gt;
&lt;p&gt;I still believe all the tech helping us make better images can help us take better photos &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn5&quot; id=&quot;fnref5&quot;&gt;[5]&lt;/a&gt;&lt;/sup&gt;, but to be honest, that’s not where the mass market is trending, and it doesn’t seem to me to be what the next generations care about. The exponential growth in photos changed our relationship with photos and images &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn6&quot; id=&quot;fnref6&quot;&gt;[6]&lt;/a&gt;&lt;/sup&gt;, but more so, it’s about to be upended by another technological shift. Meet the new reality - &lt;em&gt;realities&lt;/em&gt; - of augmented reality, mixed reality, and virtual reality.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Last year I moderated two panels about image recognition, the first at the LDV Summit about &lt;a href=&quot;http://www.ldv.co/visionsummit/2016/agenda&quot;&gt;Where will Computer Vision Be in 5, 10 &amp;amp; 20 years?&lt;/a&gt; and the second at the DMLA Annual Meeting about &lt;a href=&quot;http://www.pacaoffice.org/conference_summary.shtml&quot;&gt;Advances In Visual Recognition&lt;/a&gt;. In both, we discussed what computer vision and image recognition is and how it’s being applied in technology today, and how we expect the technology to impact business and culture.&lt;/p&gt;
&lt;p&gt;The last few years have been exciting times for image recognition. Better tech, new algorithms, better access to image recognition tools (both open-source and commercial), more applications of the technology that have a real impact for millions of people. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn7&quot; id=&quot;fnref7&quot;&gt;[7]&lt;/a&gt;&lt;/sup&gt; New companies have come up, major companies have made acquisitions and investment into building the technologies and capabilities into their products, and people use these tools directly or indirectly on a daily basis.&lt;/p&gt;
&lt;p&gt;That said, the topic of image recognition has been dwarfed by the attention paid to the new realities of virtual (VR), augmented (AR) and mixed (MR) realities. &lt;a href=&quot;https://www.wired.com/2016/04/magic-leap-vr/&quot;&gt;Magic Leap&lt;/a&gt;, Google, Apple, Facebook (Oculus), Samsung, and more have all been in the news for their work in creating virtual reality hardware, and with &lt;a href=&quot;https://qz.com/715103/snapchat-has-quietly-introduced-the-world-to-augmented-reality/&quot;&gt;Snapchat Lenses&lt;/a&gt; and &lt;a href=&quot;https://backchannel.com/the-road-to-pok%C3%A9mon-go-and-beyond-ed7dc20f4b5e&quot;&gt;Pokemon Go&lt;/a&gt;, millions of people have been exposed to mixed reality and augmented reality, respectively. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn8&quot; id=&quot;fnref8&quot;&gt;[8]&lt;/a&gt;&lt;/sup&gt; Each of these new “realities” has the potential to be a new medium and change how people visually capture and experience the world, and thus it’s not surprising to see the investment and commercial interest by companies looking to gain an early foothold into a technology that many see could be the next platform, i.e. the next Internet.&lt;/p&gt;
&lt;p&gt;But it’s important to note that the value chains differ. The economics of creating and distributing virtual reality hardware and content likely means that &lt;a href=&quot;http://reactionwheel.net/2016/07/ar-will-be-startup-dominated-vr-will-not.html&quot;&gt;the value chain will be dominated by a few large companies&lt;/a&gt; in content creation. Augmented reality stands likely to see a wide variety of approaches in content and tools, but harder to lead to sustainable commercial wins, since the tools to create and distribute are far more open and inexpensive to use. Mixed reality is interesting since the camera has to have the technology to recognize what one sees - faces, objects, and more, using image recognition technologies- and layer on digital content appropriately. This is what Snapchat does with Lenses, and it’s what Facebook is attempting to empower with their &lt;a href=&quot;https://www.facebook.com/fbcameraeffects/home/&quot;&gt;Camera Effects platform&lt;/a&gt;. Facebook’s announcement of Frame Studio and AR Studio on the camera effects platform is notable because in providing the tools to create and the distribution channel, it’s possible for anyone to reach everyone with a new product &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn9&quot; id=&quot;fnref9&quot;&gt;[9]&lt;/a&gt;&lt;/sup&gt; I created a basic frame yesterday in less than 10 minutes, for example, and it’s in Facebook’s interest to build the ability for anyone to make digital effects. It’s not a stretch to see publishing an augmented reality or mixed reality product as easily as publishing digital content, with a brand- and advertising-centric business model following shortly behind if people use the effects. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn10&quot; id=&quot;fnref10&quot;&gt;[10]&lt;/a&gt;&lt;/sup&gt; &lt;em&gt;Silly to think that companies would not attempt to monetize a screen by putting interruptive ads - no, interactive, value-added experiences, they say - on them.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2017/facebook_camera_effects.jpg&quot; alt=&quot;Facebook Camera Effects Platform&quot;&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;I always wanted to build an app that helped people be a better photographer. The editing tools all focus on helping you edit and adjust photos after you take them, but I wanted to build an app that helped people recognize the scene and the subject and make better choices at the time of composition and capture. Like an expert photographer watching you shoot, the app would see what you saw and provide directions and hints to help you frame your shot, move closer or farther, move your key subject around in the image, find the right composition angle, adjust for light and shadows, helping you make a better photo. Using scene, object and aesthetic image recognition &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn11&quot; id=&quot;fnref11&quot;&gt;[11]&lt;/a&gt;&lt;/sup&gt;, the app would identify the major components of the photo and provide real-time assessment and directions on what could improve the photo. Imagine it as a far more powerful rule of thirds composition guide.&lt;/p&gt;
&lt;p&gt;Perhaps it’s a hard problem, but with the increasing capabilities of image recognition and the computer power of the devices, it doesn’t seem fanciful. But given what people care about in photos and where the focus in technology and imagery is going, it wouldn’t appear to be the most valuable application of the technology. Technology aimed at making a photo is losing to technology aimed at sharing photos; people don’t use Snap because it takes the best photos, but because it’s the most fun way to share memories through photos. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn12&quot; id=&quot;fnref12&quot;&gt;[12]&lt;/a&gt;&lt;/sup&gt; Photos - and photographers - that win Instagram don’t succeed because they make great images, but because they are able to connect to audiences through a flow of photos that shares something more around the photo itself, be it a lifestyle, the location, or more. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fn13&quot; id=&quot;fnref13&quot;&gt;[13]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2017/ferry.jpg&quot; alt=&quot;Seattle, Washington&quot;&gt;&lt;/p&gt;
&lt;p&gt;Augmented, mixed and virtual reality are easy to dismiss because the current examples - funny selfies, mustaches, hats and cartoons - look like toys, but it’s not hard to see how the fun scales. The adoption of the first apps in the space creates the experiences that helps the image recognition technology improve, and also the rationale for the operating systems and device manufacturers to build better technology to maintain or steal market share, creating better capabilities for app developers to utilize. Apple might already be doing that with the dual-lens system in the 7 Plus, with portrait mode in their camera app just a basic application of depth mapping technology.&lt;/p&gt;
&lt;p&gt;The toys help train people to be comfortable with using digital content layered on the real world, creating a cultural awareness and practice that will ready us for future digital overlays that could be far more powerful and culturally explosive. Imagine mixed reality applications that changed the race, skin tone, figure or age of people in our photos? Or added in realistic props or backgrounds that fundamentally changed the photos and memories we share? How would we react to that?&lt;/p&gt;
&lt;p&gt;It’s not hard to see how AR, MR, and VR could change popular photography. The smartphone made photography available to anyone, and changed the notion of who is a photographer. The networked camera changed how we use photography to communicate. Even though the usage of Instagram filters has declined off a bit, &lt;a href=&quot;https://taylordavidson.com/2013/filter&quot;&gt;filters changed photography&lt;/a&gt; by making it easier for people to create a photo they felt comfortable sharing. Taking a skill understood by few and making it available to anyone using technology changes one’s appreciation for photography. Snapchat crystallized the usage of photos as messaging, using photos to express ideas easier, faster, and better than just text, and at the same time making the photo itself far less important, more disposable, less permanent. Even though we may not see AR, MR, and VR as “photography”, if they change how we create, use, and value visual imagery, they will have an impact on photography.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;So, back to the beginning: what should we do?&lt;/p&gt;
&lt;p&gt;If one believes that augmented and virtual reality technologies are a new visual medium that could change our relationship with visual imagery, then it’s important to view them through the same lens as to how digital, social and mobile technologies changed photography.&lt;/p&gt;
&lt;p&gt;As a technology professional, the answer is obvious. New technologies create new opportunities and new competitive positions to serve what people want to do, and the opportunity to provide something new to power how people use augmented, mixed and virtual reality is obvious.&lt;/p&gt;
&lt;p&gt;As a photographer, it’s a bit different. If the notion of what’s popular or powerful in photography changes, then it puts one in an interesting position. There will still be a place for pure photography - digital or film - but the opportunities will exist for people that want to evolve and take advantage of the new technologies. When I first started writing my nearly-decade-old series &lt;a href=&quot;https://taylordavidson.com/2008/five-lessons-how-photographers-can-create-new-business-models&quot;&gt;about how photographers can evolve their business models&lt;/a&gt;, it was aimed to photographers looking to adapt to the new technologies that were impacting their profession. Digital, social and mobile changed what is popular in photography and it changed the businesses in the entire value chain in the industry, from device manufacturers to photographers to publishers and customers. AR, MR, and VR could do the same. If popular visual imagery could be changed by these technologies - and I believe that will happen - then it will change the business models for photographers. Visual creative skill, storytelling, and creating great images will still matter, but the process and skills required to create, share, and win customers and fans could be tactically very different than today.&lt;/p&gt;
&lt;p&gt;I wrote about Lytro a few years ago, and my primary message was about &lt;a href=&quot;https://taylordavidson.com/2012/lytro&quot;&gt;how the Lytro was not just a new camera, but a new medium&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The key is that the creator of a great Lytro image will have to think differently than the creator of a great static image. Creative expression will be uniquely different with a Lytro camera, just as all new forms of artistic technology grant a new range of ways to create. The Lytro is different enough to warrant a different scope of creative imagination and interpretation.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I was completely wrong about the Lytro, as it didn’t pick up the widespread adoption and impact required to establish itself as a new medium. But the key message applies the same today for augmented, mixed and virtual reality, and calling it a new medium is far less of a stretch than the Lytro. While the technology behind AR, MR, and VR today is far more aimed at developers, technologists, and commercial applications looking to layer digital content in simple ways, it’s not hard to see how they could be applied far deeper, used far more widespread, and powering a wide range of commercial and artistic endeavors.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;em&gt;Just to be clear, the practical applications of AR, MR, and VR outside of the photography industry are tremendous, and I’m only trying to look at it through the lens of photography. Applying a digital layer to the real world, layering in information and content to add to our experiences, helping us to understand what we are seeing and make decisions, that’s outside the scope of this thinking but terribly exciting also.&lt;/em&gt;&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;And it’s an identity I still cling to, even if the product of it have been significantly derailed by my focus on other things the last few years. It’s still there, though, it will come back. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;My &lt;a href=&quot;https://www.flickr.com/photos/photo_td/20540636/in/dateposted/&quot;&gt;first Flickr photo&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Craig Mod, &lt;a href=&quot;http://www.newyorker.com/tech/elements/goodbye-cameras&quot;&gt;Goodbye, Cameras&lt;/a&gt; and &lt;a href=&quot;https://craigmod.com/journal/photography_hello/&quot;&gt;Photography, Hello&lt;/a&gt; are classics. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn4&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Benedict Evans, &lt;a href=&quot;http://ben-evans.com/benedictevans/2016/11/20/ku6omictaredoge4cao9cytspbz4jt&quot;&gt;Cameras, ecommerce and machine learning&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref4&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn5&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Taylor Davidson, &lt;a href=&quot;https://taylordavidson.com/2015/better-photos&quot;&gt;Beyond Better Images&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref5&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn6&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Stephen Mayes has written classics about our changing relationship with photography; see &lt;a href=&quot;https://taylordavidson.com/interviews/stephen-mayes&quot;&gt;my interview with him from 2014&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref6&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn7&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Start with this post by Ken Weiner, CTO of GumGum, &lt;a href=&quot;https://techcrunch.com/2016/04/30/why-image-recognition-is-about-to-transform-business/&quot;&gt;Why image recognition is about to transform business&lt;/a&gt; for an overview on image recognition technology. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref7&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn8&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For my purposes here, augmented reality is the layering of digital content onto one’s view of the real world (“augmenting” digital content to a view of the real world), mixed reality is the layering of digital content based on what one sees (“mixing” digital content with an analysis of the real world to create a mix of the digital and the real), and virtual reality is a completely digital rendering of a real or imaginary environment. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref8&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn9&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;If Facebook wants them to, of course, and this chokehold is the natural valuable thing for them to own. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref9&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn10&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Related, Hans Hartman, &lt;a href=&quot;https://www.linkedin.com/pulse/move-over-snap-facebook-camera-company-beat-hans-hartman&quot;&gt;Move over Snap: Facebook is the camera company to beat&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref10&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn11&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;For example, &lt;a href=&quot;https://medium.com/stories-from-eyeem/how-we-trained-an-algorithm-to-predict-what-makes-a-beautiful-photo-e8de8bccd642&quot;&gt;here’s how EyeEm does aesthetic image recognition&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref11&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn12&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Background, Drew Breunig, &lt;a href=&quot;https://hackernoon.com/spectacles-are-the-anti-glass-fc59ad4fc877&quot;&gt;Spectacles are the Anti-Glass&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref12&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn13&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Taylor Davidson, &lt;a href=&quot;https://taylordavidson.com/2015/real-photography&quot;&gt;What is real photography?&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2017/augmented-reality/#fnref13&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2017</title>
    <link href="https://taylordavidson.com/2018/my-cities-2017/"/>
    <updated>2018-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2018/my-cities-2017/</id>
    <content type="html">&lt;p&gt;Continuing a &lt;a href=&quot;https://taylordavidson.com/2017/my-cities-2016&quot;&gt;meme&lt;/a&gt;, below are my cities in 2017.  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2017&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Deep Creek, MD (2)&lt;/li&gt;
&lt;li&gt;London, England&lt;/li&gt;
&lt;li&gt;Calcot, England&lt;/li&gt;
&lt;li&gt;Bedford, PA&lt;/li&gt;
&lt;li&gt;Deep Creek, MD&lt;/li&gt;
&lt;li&gt;Milford, CT&lt;/li&gt;
&lt;li&gt;Erie, PA&lt;/li&gt;
&lt;li&gt;Jersey City, NJ (2)&lt;/li&gt;
&lt;li&gt;San Francisco, CA&lt;/li&gt;
&lt;li&gt;Los Angeles, CA&lt;/li&gt;
&lt;li&gt;Ojai, CA&lt;/li&gt;
&lt;li&gt;Allegheny National Forest, PA&lt;/li&gt;
&lt;li&gt;Atlanta, GA&lt;/li&gt;
&lt;li&gt;Birmingham, AL&lt;/li&gt;
&lt;li&gt;Luray, VA&lt;/li&gt;
&lt;li&gt;Auchterarder, Scotland&lt;/li&gt;
&lt;li&gt;Edinburgh, Scotland&lt;/li&gt;
&lt;li&gt;Reykjavik, Iceland&lt;/li&gt;
&lt;li&gt;Statesville, NC&lt;/li&gt;
&lt;li&gt;Charleston, SC&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;2017 was a year spent primarily at home, with 85% of the nights spent at home. That said, we still traveled, and our little man got three more passport stamps, just shorter trips and predominantly closer to home.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>18 from 2018</title>
    <link href="https://taylordavidson.com/2018/18/"/>
    <updated>2018-12-31T00:00:00Z</updated>
    <id>https://taylordavidson.com/2018/18/</id>
    <content type="html">&lt;p&gt;2018 was a year of continued personal and professional changes and growth. It was a year spent largely at home - zero conferences, one business trip, a couple vacations, with &lt;a href=&quot;https://taylordavidson.com/2019/my-cities-2018&quot;&gt;93% of my nights spent at home&lt;/a&gt;, as we invested our time into our companies, community, and family.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_pittsburgh_snow.jpg&quot; alt=&quot;East Liberty, Pittsburgh, PA&quot;&gt;&lt;/p&gt;
&lt;p&gt;The vast majority of my creative and intellectual energy in the year went towards building &lt;a href=&quot;https://foresight.is/&quot;&gt;Foresight&lt;/a&gt;, building new and better products and tools for people to use to build financial models and plan for their businesses. Over 5,000 people downloaded a &lt;a href=&quot;https://foresight.is/models&quot;&gt;financial model template&lt;/a&gt; from Foresight in 2018, and during the year I released a massive update to the website and the core budgeting tools and templates. I also had my strongest year to date in terms of service work, working on over 80 custom projects for clients. Busy year.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_highland_overlooking.jpg&quot; alt=&quot;Overlooking Highland Park Reservoir, Pittsburgh, PA&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_shoes.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_camera.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;That focus came with a tradeoff. For the past decade and a half, I’ve identified as a “photographer”, varying from an amateur enthusiast, a professional practitioner, or an industry observer. Photography has been a core part of who I am for a long time, but for the last couple years - and especially this year - it’s suffered. For much of the year, I’ve felt that I was clinging to that identity instead of living it.&lt;/p&gt;
&lt;p&gt;Part of it is the time constraints of family and work. Part of it is that most of my photography over the years has been from &lt;a href=&quot;https://taylordavidson.com/explore&quot;&gt;travel or outdoors explorations&lt;/a&gt;, but 2018 was a particularly light travel year, meaning that I wasn’t engaging with my usual subject matter. Part of it is that my new subject matter, my family and kids, and something that I haven’t been comfortable with sharing through my usual channels, prefering to keep images of my sons off the Internet, sharing more privately with friends and family, with only slivers of their lives hitting public channels. That means that the majority of my time is spent taking pictures of things that I don’t want to share.&lt;/p&gt;
&lt;p&gt;It’s a worthy tradeoff, but finding a new “project”, or a way to express myself creatively as a photographer, is one of the things for me to solve this year.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_highland_park_sunrise_fog.jpg&quot; alt=&quot;Highland Park, Pittsburgh, PA&quot;&gt;&lt;/p&gt;
&lt;p&gt;The obvious “project” might be the easiest, exploring my neighborhood. Daily walks around our neighborhood, trips to the park, early morning walks with our dog, bring us outside on foot on a daily basis. Every day, I remind myself how great it is that I get to walk in a park and be on trails, in the forest, around nature, on a regular basis.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_scottsdale.jpg&quot; alt=&quot;Scottsdale, AZ&quot;&gt;&lt;/p&gt;
&lt;p&gt;In May we visited Scottsdale, AZ on a babymoon, our first trip away from our son, to spend a couple days taking long hikes, brunches, reads, and swims.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_monroe_hospital.jpg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;In June we welcomed our second son, Monroe. Almost instantly, Felix had a best friend, and watching them grow into being brothers has been the biggest thing in our family this year.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_st_augustine.jpg&quot; alt=&quot;St Augustine, FL&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_milford.jpg&quot; alt=&quot;Milford, CT&quot;&gt;&lt;/p&gt;
&lt;p&gt;Throughout the year we traveled to visit family and spend time outside - Florida in February and Connecticut in August - taking Monroe on his first trip, and his first visit to a beach. Between the beach and the many trips to our pool, the summer was about barefoot driving, wet car seat, wet crumpled dollar bills, sand-filled paperback books and toys, sunrise hoodies and warm porch nights.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_outstanding_fields.jpg&quot; alt=&quot;Outstanding in the Fields&quot;&gt;&lt;/p&gt;
&lt;p&gt;In September we went to &lt;a href=&quot;http://www.outstandinginthefield.com/&quot;&gt;Outstanding in the Fields&lt;/a&gt; at Green Gate Farm in Shepherdstown, WV. OITF has been a favorite event for us the past few years, traveling to different farms in Ohio, Pennsylvania, and now West Virginia to spend an evening with interesting people eating fresh food on long tables under the open sky. This was probably my favorite OITF so far, and perhaps a trigger point to attending other ones farther afield.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_nosara_sunset.jpg&quot; alt=&quot;Sunset, Nosara, Costa Rica&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_monroe_nosara_pool.jpg&quot; alt=&quot;Swimming in Pool, Nosara, Costa Rica&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_nosara_pool.jpg&quot; alt=&quot;Pool, Nosara, Costa Rica&quot;&gt;&lt;/p&gt;
&lt;p&gt;In November we went to Nosara, Costa Rica, for a family vacation, and perhaps the best vacation we have taken. A lot of our trips over the past couple years have been to cold places - England, Scotland, and Iceland last year, Germany and France in winters past - so it was a joy to go somewhere warm, next to a beach, out in the sun. Daily walks to the beach and swims in the pool, daily surf lessons, and lots of time spent being with each other, playing, and eating. I’ve always been around surfing, but never tried, and perhaps unsurprisingly, &lt;a href=&quot;https://www.instagram.com/p/BqiZJZgAq6E/&quot;&gt;loved it&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&amp;quot;Your head is a little misshaped”, she said, remarking on the swelling on the side of my face and chin from getting knocked by my surfboard a few times too many. My first five hours surfing (personal lessons, thankfully) were a success. Even though the last lesson - catching waves out on the break with a strong riptide, and testing out turning - was the hardest, and I fell the most (thus the swollen face), it was the most fun, the one that made me really enjoy it. Here’s to the next time.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_dolly_sods_saturday.jpg&quot; alt=&quot;Dolly Sods Wilderness Area, WV&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_dolly_sods.jpg&quot; alt=&quot;Dolly Sods Wilderness Area, WV&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_dolly_sods_piper.jpg&quot; alt=&quot;Dolly Sods Wilderness Area, WV&quot;&gt;&lt;/p&gt;
&lt;p&gt;In December I went hiking in the Dolly Sods Wilderness in West Virginia, perhaps the most unique outdoors in the Mid-Atlantic. Even on a “suboptimal” day, one of my favorite places to hike.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2018/18_pa_hiking_piper.jpg&quot; alt=&quot;Hiking, Pennsylvania&quot;&gt;&lt;/p&gt;
&lt;p&gt;And throughout the year, we enjoyed spending time with our dog Piper, hiking, swimming, and exploring our city and communities. Here’s to a great 2019.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2018</title>
    <link href="https://taylordavidson.com/2019/my-cities-2018/"/>
    <updated>2019-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2019/my-cities-2018/</id>
    <content type="html">&lt;p&gt;Now in year 13, below are my cities in 2018 (&lt;a href=&quot;https://taylordavidson.com/2018/my-cities-2017&quot;&gt;here’s 2017&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2018&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Toronto, ON&lt;/li&gt;
&lt;li&gt;St. Augustine, FL&lt;/li&gt;
&lt;li&gt;Chalk Hill, PA&lt;/li&gt;
&lt;li&gt;Scottsdale, AZ&lt;/li&gt;
&lt;li&gt;Milford, CT&lt;/li&gt;
&lt;li&gt;Chambersburg, PA&lt;/li&gt;
&lt;li&gt;Nosara, Costa Rica&lt;/li&gt;
&lt;li&gt;Dolly Sods, WV&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;2018 was a year spent primarily at home - zero conferences, one business trip, minimal nights at hotels and days flying - resulting in 93% of the nights spent at home in Pittsburgh. We also took perhaps our best vacation, welcomed our second son, and continued to build two companies and enjoy our community.&lt;/p&gt;
&lt;p&gt;I’ve always said that it’s hard to accomplish interesting things when you direct your creative energy toward living and traveling to interesting places, and for many of these 13 years my energies were spent on exploring, seeing, deciding what to do each day, where to go, sleep, eat, live. Two kids has a way of changing that, shifting your energy towards what &lt;em&gt;they&lt;/em&gt; do every day, and learning to draw your joy from their own. But that also has a way of refocusing your creative energy, and creating the space to build interesting things.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Piper Dauphine Davidson</title>
    <link href="https://taylordavidson.com/2019/piper/"/>
    <updated>2019-02-16T00:00:00Z</updated>
    <id>https://taylordavidson.com/2019/piper/</id>
    <content type="html">&lt;p&gt;It is with deep sadness and complete heartbreak that we share our beloved Piper passed away suddenly and unexpectedly. A few years ago, she was sick for one day - the only sign of weakness she ever showed in her life. We’d like to thank the Golden Bone, Point Breeze Vet and my sister Tori for all they did to try to save her. It was instant and there was nothing anyone could do, but everyone gave it their all anyway and that kind of love and community are something we cherish.&lt;/p&gt;
&lt;p&gt;Piper was the most agile dog we’ve ever seen, she ran so fast people would ask if she was part greyhound. She could jump 6 feet in the air from a cold start. She loved to swim, her webbed paws made it easy for her slide across the water. She could hike off leash for miles and miles. She could play fetch for hours, and often did.&lt;/p&gt;
&lt;p&gt;A loyal companion through and through, Piper came bounding into our lives a few days after Halloween in 2013. I found her at Bideawee, a rescue shelter in New York. We had been looking for a dog for months, and then I walked into Bideawee and while I was looking through their binder of available dogs, she came in from a walk with a volunteer and we shared an elevator (a very New York story!) and that was it. We were destined to be together. They had given her the name Sage and she was about 6 months old and 20 pounds, half the weight she would eventually grow into. She looked like a Piper to me, and so our life together began.&lt;/p&gt;
&lt;p&gt;We had no way of knowing that she would immediately become a therapy dog, helping Taylor through losing his best friend, Jeremy, who passed away unexpectedly a few days later. Her boundless energy was easily contained when it included curling up with one of us. That first year she was there to console us through the Hidden Valley house fire and through the loss of my best friend, Nathan.&lt;/p&gt;
&lt;p&gt;It would be completely fair to say we only made it through that year because of her. The losses, one after the other, were so severe and shocking, but because we had someone else to take care of we had to leave our apartment for walks and we got to see the city through her fresh eyes. She became a bright light pulling us through the darkness. Our neighborhood took on a whole new life, people wanting to stop to ask us about her, little girls wanting to pet her, and we met a whole new community of dog owners and dog shops. She made a city that can feel cold and unforgiving feel alive and welcoming. It was a great gift.&lt;/p&gt;
&lt;p&gt;And so, we fell in love with her. The kind of love where you forget to hold back a little bit and jump in with everything you’ve got. We didn’t harden from our year of loss, instead we found a way to love again and see beauty around us. That kind of love, we realize now, meant we never pictured life without her. Or if we did, it was many years from now. Of course that’s unrealistic, she was a dog, her time with us wouldn’t be forever. But we forgot that in our love for everything she had done for us and the way we rebuilt our lives with her being a central part.&lt;/p&gt;
&lt;p&gt;Everything we did started to revolve around taking her. We planned trips so she could come, we hunted down coffee shops that allowed dogs, researched hikes that were safe for her to be off-leash. We spent most of her first summer with us in Eagle Bridge, NY at Katy’s grandparents house, working nearby on Eliza’s farm. She made the transition from city dog to farm dog with ease and was by our side every day. She lived her best life keeping the chickens in line and adventuring in the woods behind the house. We went on to spend a cold but glorious January in Vermont taking long walks together in the snow. She would curl up in a chair and look out the window and we would curl up next to her. It was heaven. Thinking back on the past 5 years, there are only a small handful of nights and trips she wasn’t with us, she was always right there by our side.&lt;/p&gt;
&lt;p&gt;They say first comes the dog and then comes the kids. As much of a cliche as it is, it was true. Taylor and I were a good team and through our partnership and sharing in the responsibility of having a dog, we started talking about having children. When we decided to move back to Pittsburgh and went house hunting, we knew we wanted a yard so she could play. At our new house, she would sit out back almost all day in the summertime, laying in the direct sun, getting overheated on purpose, a big smile on her face. She kept any critters away from our growing garden, she was our guardian and protector.&lt;/p&gt;
&lt;p&gt;With the birth of Felix three years ago, we were so careful to make sure they fell in love with each other. I sent an item from the hospital home with Taylor so she could smell Felix and know he was coming home. We should have known that we had nothing to worry about. They were immediately smitten with each other. Piper was so careful and immediately protective of Felix. We told people that she thought Felix was hers. She was always aware of him, never stepping on him, never a cruel moment, even when he could start to pull and yank on her. In a sea of toys on the floor she always knew which were hers and which were his.&lt;/p&gt;
&lt;p&gt;As Felix got old enough to play tug, she knew his strength. She let him win all the time (she never lets us win!) and as he got older and stronger, she gave him a little more of pull, but still let him win. Every night they had this routine of playtime after dinner. Every night we played together. He recently graduated from his crib to a “big boy bed” and I had been wondering for two years what would happen, would Piper leave us to sleep with him? The answer was sometimes, she did like to sleep up on his bed though mostly she was still with us, an arrangement that suited us just fine.&lt;/p&gt;
&lt;p&gt;With the birth of Monroe this year, it was the same. They were immediately taken with one another. He was already learning how to love her and play with her. He’s starting to learn to stand and used her as a “table” to balance himself. He’s just starting to sit in a highchair and puts his hand out when he’s done eating and she licked off the leftovers. They had started their own routine.&lt;/p&gt;
&lt;p&gt;Our family Instagram account started as just her @piperdauphine. With Felix it became @felixandpiper and this year once more we are now at @davidsonfive. My preferred @piperandtheboys was taken. She was central even to our digital lives.&lt;/p&gt;
&lt;p&gt;In our new life in Pittsburgh the past three years, we’re home a lot. Taylor is almost always home, I’m out maybe a few nights a month for work. And so on our nights at home we are always all together. “All together” is the phrase we use when everyone in the same room. From the living room to boy’s rooms to the small third floor bathroom with their bathtub, we would all squeeze in and laugh at how ridiculous it was to all be in that small space. Piper was in heaven. All she wanted was to be close to us and share in our experiences.&lt;/p&gt;
&lt;p&gt;Piper had a big personality. She was “intense” as we liked to call it. She barked incessantly at the mailman, her tail went back like almost like a pointer when she saw a squirrel, she pulled in the direction she wanted to go on her walks. Now we wonder if she was intense because she was squeezing everything in knowing she was on borrowed time.&lt;/p&gt;
&lt;p&gt;We’ll never know what breeds she really was, all we knew is that she was found along the side of the road in rural Georgia. We would tell people that everyone comes to New York City with a dream, hers was to find a family to love her. I created an elaborate children’s story I tell Felix at night about how she came to find us,with Piper curled up right there with us while I told it.&lt;/p&gt;
&lt;p&gt;We’d like to think she is a Southern Hound, that’s probably the closest, with a bunch of things mixed in. Her middle name Dauphine, after the street in New Orleans. That’s where Taylor and I met and it felt like as much as New Orleans brought us together and was chapter 1, chapter 2 was our life with Piper.&lt;/p&gt;
&lt;p&gt;Every day she sat with Taylor in his home office. They were inseparable. His calls were frequently taken as “Piper Walks” or spent playing ball with her in the backyard. He faithfully took her to every doctor appointment, never missed a tick or heartworm medication, never didn’t give her a good bath after coming home from a hike. Whenever she needed to go out at night, she knew to wake him up. They were the early risers in our house, she woke him to eat breakfast every day, and nudged him when it was time for walks and dinner time and games of tug.&lt;/p&gt;
&lt;p&gt;In NYC, Taylor’s early morning workouts became early morning walks to dog friendly coffee shops, and in Pittsburgh they became early morning walks to the park and the reservoir. After the boys were born, Piper’s walks shifted to after everyone was safely away to school or work, and she seemed happy to sleep and curl up with everyone a bit longer. He took her on overnight hiking trips, sleeping curled up in tents or standing watch peering through the tent. She bounded ahead of us on hikes, but never wanted to go too far away from us. A few months ago they went to the Dolly Sods in West Virginia and she came home exhausted (something rare for her) and deeply happy. As our family photographer, Taylor has all the photos and videos of her from over the years. He’s the keeper of our digital archive. You can see his love in the care he took to document her firmly seated place within our family. If she could have a place at the table, I would venture to say she sat at the head.&lt;/p&gt;
&lt;p&gt;Every night I cuddled with her in bed and would tell her, “I love you so much, no one loves you more than me. You’re the dog we always wanted. You’re my best friend.” There was a unique smell I called the “Piper Smell” and it was as unique as a fingerprint. I would put my nose into her fur and inhale. We would curl up and fall asleep together.&lt;/p&gt;
&lt;p&gt;In a world with so much heartbreak, it’s hard to believe how unmoored we feel by losing her, but we do. She calmed us, she made us go outside and explore, she helped us be present and she never, not once, failed to show us love and affection.&lt;/p&gt;
&lt;p&gt;All she ever wanted from us was a place to be loved, and in return she loved us without reservation or hesitation. She was a once in a lifetime dog, and while we try so hard to live our lives without regret and to live in the moment, we can’t help but feel remorse that we didn’t get one more walk with her, one more belly rub, or one more hike in the woods. She deserved a long life and it was cut short. For that we will forever feel a pang in our hearts.&lt;/p&gt;
&lt;p&gt;We thank Piper so deeply for everything she did to help build our family. We gave her a great life, but she gave us an even better one. May her memory be a blessing.&lt;/p&gt;
&lt;p&gt;– Sloane Davidson, 2/17/2019&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Why I started using Github to version control spreadsheets</title>
    <link href="https://taylordavidson.com/2019/spreadsheet-version-control/"/>
    <updated>2019-02-28T00:00:00Z</updated>
    <id>https://taylordavidson.com/2019/spreadsheet-version-control/</id>
    <content type="html">&lt;p&gt;If you’ve ever built a financial model, you’ve likely encountered the joy of digging through emails and lists of files with similar-sounding file names, trying to figure out which file is the most recent version; or integrating comments and edits from multiple people and their specific versions into one “master” model. The longer the file name, the higher the version names, the more one questions the entire process.&lt;/p&gt;
&lt;p&gt;I tend to follow &lt;a href=&quot;https://semver.org/&quot;&gt;semantic versioning&lt;/a&gt; for my &lt;a href=&quot;https://foresight.is/&quot;&gt;template financial models&lt;/a&gt;, and for years, I’ve used the version numbers in the name of the file. Highest number means latest version, no problem; versioning in the filename made it easy for me to see at a glance which file was the latest, or to communicate to users the degree of changes in the version simply with the version number. It works well at the beginning, but once you get to &lt;code&gt;version 61&lt;/code&gt;, with derivations and side branches and commented notes from other users embedded in the file names, it gets extremely messy. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2019/spreadsheet-version-control/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;h2&gt;Enter Git, Github, and xltrail&lt;/h2&gt;
&lt;p&gt;Software developers, of course, have a solution to this, and it’s &lt;a href=&quot;https://git-scm.com/&quot;&gt;Git&lt;/a&gt;. Git, and other version-control systems, combined with Git services like Github, enable to developers to work on software projects with multiple people and track changes at a very granular level within the files that make up their projects. Spreadsheet developers, however, are generally limited to version control at the project level - take all the changes or none. Git does not work with binary files and only knows if the spreadsheet file has changed, not the lines that did change.&lt;/p&gt;
&lt;p&gt;I recently came across &lt;a href=&quot;https://www.xltrail.com/&quot;&gt;xltrail&lt;/a&gt;, which offers a solution to bring proper version control to Excel spreadsheets: use Github to store your Excel spreadsheets and authorize xltrail to access your Github to check for new commits, and xltrail will provide you detailed, cell-by-cell comparisons between files of what was edited. I tested it out and quickly learned that the proper way isn’t just to use it the same way you use a folder on your computer, it takes a bit more thinking to do it right.&lt;/p&gt;
&lt;p&gt;Felix Zumstein of xltrail recently wrote a post, &lt;a href=&quot;https://www.xltrail.com/blog/how-to-manage-and-release-excel-files-on-github-part1&quot;&gt;How To Manage And Release Excel Files On GitHub: A Primer&lt;/a&gt;, which helped me understand best practices on how to use Github to store and version-control spreadsheets; getting rid of version control in the filename was step 1, but it was also helpful as a primer on how to use a few Github release options to communicate what was changed and why. And even though we may keep the filename the same inside a Git repo, we can still release versions with semantic version names in the file name if it’s helpful for users. &lt;a href=&quot;https://www.xltrail.com/blog/how-to-manage-and-release-excel-files-on-github-part1&quot;&gt;Well worth a read →&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;Why use version control?&lt;/h2&gt;
&lt;p&gt;Why use version control? To be clear, I don’t use version control for spreadsheets that are fairly raw, I tend to work on those just inside my project folders, and then once I’m getting close to release I move into version control so I can see the changes more finely. Using Github for private files without xltrail or an engine to pull out the differences (“diffs”) between versions isn’t terribly different than just using Dropbox to store the files, but moving to Git - and services like Github and xltrail - creates more rigour to versioning and editing, better collaboration tools once we do need to share files with people, and - I think - opportunities for broader creation of shared tools and templates. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2019/spreadsheet-version-control/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;I’ve also begun testing using Github as a way to distribute &lt;a href=&quot;https://foresight.is/models&quot;&gt;my financial model templates&lt;/a&gt; and collaborate with spreadsheet developers. I released the &lt;a href=&quot;https://foresight.is/runway-cash-forecasting&quot;&gt;Runway and Cash Budget Tool&lt;/a&gt; and &lt;a href=&quot;https://foresight.is/cap-table&quot;&gt;Cap Table Tool&lt;/a&gt; to Github (&lt;a href=&quot;https://github.com/foresighthq/runway-tool&quot;&gt;foresighthq/runway-tool&lt;/a&gt; and &lt;a href=&quot;https://github.com/foresighthq/cap-table-tool&quot;&gt;foresighthq/cap-table-tool&lt;/a&gt;, respectively) as an alternate way to provide these tools free to people, but also with the goal to open up to collaboration. Want to improve on the tool? Open an issue, fork the project, and add your own edits and components. Open source spreadsheets, in a way. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2019/spreadsheet-version-control/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;My goal with the spreadsheets has always been to make financial modeling easier, better, more reliable, and more accessible to people, and opening up some of the tools to platforms like Github is one way I’m testing to deliver that. Understanding version control, releases, commits, and more are important competencies to be able to leverage the platform, so I’m essentially backing into using version control in order to work towards the bigger goal; but at the same time, it opened me up to a new way to manage spreadsheets, and hopefully reduce the number of &lt;code&gt;v61 best case TD final&lt;/code&gt; files littering the hundreds of project folders on my computer. After building financial models for 20 years, why not learn new ways to do things?&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;And even a bit soul-sucking to know that you’ve been through that many versions. &lt;a href=&quot;https://taylordavidson.com/2019/spreadsheet-version-control/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Google Sheets does offer version control, of course, but it’s been hard for me to use it to natively build detailed, complicated models in Sheets, I’m simply 10x faster in Excel. &lt;a href=&quot;https://taylordavidson.com/2019/spreadsheet-version-control/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Yes, the templates are not open source at the moment, but they are free for people to use, build on and share, with attribution, for non-commercial use. &lt;a href=&quot;https://github.com/foresighthq/runway-tool/blob/master/license.md&quot;&gt;See Creative Commons license terms →&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2019/spreadsheet-version-control/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2019</title>
    <link href="https://taylordavidson.com/2020/my-cities-2019/"/>
    <updated>2020-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2020/my-cities-2019/</id>
    <content type="html">&lt;p&gt;Now in year 14, below are my cities in 2019 (&lt;a href=&quot;https://taylordavidson.com/2019/my-cities-2018&quot;&gt;here’s 2018&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2019&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Alexandria, VA&lt;/li&gt;
&lt;li&gt;Tulum, Mexico&lt;/li&gt;
&lt;li&gt;Sugar Grove, VA&lt;/li&gt;
&lt;li&gt;Mouth of Wilson, VA&lt;/li&gt;
&lt;li&gt;Erie, PA&lt;/li&gt;
&lt;li&gt;Brooklyn, NY (2)&lt;/li&gt;
&lt;li&gt;Poconos, PA&lt;/li&gt;
&lt;li&gt;Hamptons, NY&lt;/li&gt;
&lt;li&gt;Toronto, ON, Canada&lt;/li&gt;
&lt;li&gt;Washington, DC&lt;/li&gt;
&lt;li&gt;Austin, TX&lt;/li&gt;
&lt;li&gt;Luray, VA&lt;/li&gt;
&lt;li&gt;George Washington National Forest, VA&lt;/li&gt;
&lt;li&gt;Buffalo, NY&lt;/li&gt;
&lt;li&gt;Manchester Center, VT&lt;/li&gt;
&lt;/ul&gt;
</content>
  </entry>
  
  <entry>
    <title>Analyzing mortgage refinancing</title>
    <link href="https://taylordavidson.com/2021/mortgage-refinancing/"/>
    <updated>2021-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2021/mortgage-refinancing/</id>
    <content type="html">&lt;p&gt;I recently had to analyze whether I should refinance our mortgage, and did the same thing that most of use would do: start searching for articles about what to consider, how to calculate it, and started testing the various online calculators to help understand the math behind the decision. Each calculator has the same inputs, the same analysis, the same links to lenders. But something felt off, like there was an aspect to the decision that wasn’t clear, and slightly different results as well. Perhaps I’m just too accustomed to being able to see the actual calculations behind things - as a reminder, I build &lt;a href=&quot;https://foresight.is/&quot;&gt;financial models for startups&lt;/a&gt; - so I had to build it out myself, and once complete, thought it could be good to share the results, adding one more to the cacophony of mortgage amortization tools.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href=&quot;https://docs.google.com/spreadsheets/d/1i3iLBd7MBxNHbA9A7hXhkHE565z86XrKw_U9Lp2LPPk/edit&quot;&gt;View, download or copy in Google Sheets&lt;/a&gt;, or &lt;a href=&quot;https://docs.google.com/spreadsheets/d/1i3iLBd7MBxNHbA9A7hXhkHE565z86XrKw_U9Lp2LPPk/copy&quot;&gt;Copy directly to your Google Drive&lt;/a&gt;, or use a version of this in &lt;a href=&quot;https://my.causal.app/models/23734&quot;&gt;Causal&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;What I felt the online calculators left out is the concept of equity in the house, and how your future payments will accrue towards that. All of them focus on two or three things:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Reducing your monthly payments&lt;/li&gt;
&lt;li&gt;How long does it take to reach breakeven on your closing costs (for example, let’s say you pay $5k in closing costs on refinancing your mortgage, and you save $150 a month in a lower mortgage payment, so it takes 5,000 / 150, or 33 months to breakeven the refinancing)&lt;/li&gt;
&lt;li&gt;Total interest costs over the term of the mortgage, and how lower rates reduce this cost&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;But that seems to overly focus on the concept that you’ll pay the loan off, instead of selling the house before the loan is paid off. Given the likely scenario that I’ll move in less than 20-30 years, I care about the total cost over the timeframe that I expect to live in the house, and the equity that I build in the house over that time; home equity is a &lt;a href=&quot;https://www.nerdwallet.com/article/mortgages/home-equity-explained-matters&quot;&gt;“forced savings account”&lt;/a&gt;, and represents the portion of the house I actually own, instead of what I’m borrowing to own.&lt;/p&gt;
&lt;p&gt;While breakeven is a good concept for understanding whether the financing makes sense on a total cost basis to the borrower, it obscures where those costs are going to. Depending on the terms of the refinancing, you may be building equity faster, or more of your monthly payments might be going towards interest, and thus building equity slower.&lt;/p&gt;
&lt;p&gt;So that’s what I designed the tool to to. Given an original loan, and terms for refinancing, the sheets show the amortization table and totals for the original loan, the refinanced loan, and the current remaining loan, so you can compare a broader set of decision points.&lt;/p&gt;
&lt;p&gt;A couple caveats:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;I am not a personal finance expert, so please don’t use this as the sole basis for your decision. Financial advisors are valuable for making key financial decisions like this, and can be great patners for your future.&lt;/li&gt;
&lt;li&gt;I did not build in the effect of tax deductions from mortgage interest into the analysis.&lt;/li&gt;
&lt;li&gt;I did not build in any returns you may earn from investing any monthly savings from refinancing. Meaning, if you are using the monthly savings to invest, the value of those savings and investments can have an impact on the decision.&lt;/li&gt;
&lt;li&gt;I have not built in analysis for cashing out, paying points to reduce the interest rate, recasting, PMI, adjustable rate mortgages (ARM), or other factors that may complicate your analysis.&lt;/li&gt;
&lt;li&gt;I’m American, so this is only built around the concept for mortgage loans in the USA.&lt;/li&gt;
&lt;/ul&gt;
&lt;blockquote&gt;
&lt;p&gt;As all of the articles and advisors say, refinancing is a decision that has to be based on your particular situation, so please make your decision carefully and do not use this as the basis for your decision.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Questions, ask anytime.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2020</title>
    <link href="https://taylordavidson.com/2021/my-cities-2020/"/>
    <updated>2021-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2021/my-cities-2020/</id>
    <content type="html">&lt;p&gt;Now in year 15, below are my cities in 2020 (&lt;a href=&quot;https://taylordavidson.com/2020/my-cities-2019&quot;&gt;here’s 2019&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2020&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Manchester Center, VT&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Somerset, PA&lt;/li&gt;
&lt;li&gt;Wittman, MD&lt;/li&gt;
&lt;li&gt;Indian Lake, PA&lt;/li&gt;
&lt;li&gt;Marlinton, WV (Cranberry Wilderness, Monongahela National Forest)&lt;/li&gt;
&lt;li&gt;Middleburg, VA&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For obvious reasons, 2020 was a departure from the normal, a year of thoroughly exploring as much as we could, which ranged from our home, to our neighborhood, to our city, finding new playgrounds, hikes, streams, parks, and places to enjoy without people. Here’s to a safe and healthy 2021.&lt;/p&gt;
&lt;blockquote class=&quot;twitter-tweet&quot; data-conversation=&quot;none&quot; data-dnt=&quot;true&quot; data-theme=&quot;light&quot;&gt;&lt;p lang=&quot;en&quot; dir=&quot;ltr&quot;&gt;2020: 21 tweets, 15 Instagram posts, 0 Facebook posts, 315 Peloton workouts&lt;/p&gt;&amp;mdash; taylor (@tdavidson) &lt;a href=&quot;https://twitter.com/tdavidson/status/1344844853763600384?ref_src=twsrc%5Etfw&quot;&gt;January 1, 2021&lt;/a&gt;&lt;/blockquote&gt; &lt;script async=&quot;&quot; src=&quot;https://platform.twitter.com/widgets.js&quot; charset=&quot;utf-8&quot;&gt;&lt;/script&gt;</content>
  </entry>
  
  <entry>
    <title>My Cities, 2021</title>
    <link href="https://taylordavidson.com/2022/my-cities-2021/"/>
    <updated>2022-01-05T00:00:00Z</updated>
    <id>https://taylordavidson.com/2022/my-cities-2021/</id>
    <content type="html">&lt;p&gt;Year 16! Below are my cities in 2021 (&lt;a href=&quot;https://taylordavidson.com/2021/my-cities-2020&quot;&gt;here’s 2020&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2021&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Somerset, PA&lt;/li&gt;
&lt;li&gt;Eagles Mere, PA&lt;/li&gt;
&lt;li&gt;Erie, PA&lt;/li&gt;
&lt;li&gt;Marlinton, WV&lt;/li&gt;
&lt;li&gt;Slanesville, WV&lt;/li&gt;
&lt;li&gt;Luray, VA&lt;/li&gt;
&lt;li&gt;Cleveland, OH&lt;/li&gt;
&lt;li&gt;Columbus, OH&lt;/li&gt;
&lt;li&gt;Corolla, NC&lt;/li&gt;
&lt;li&gt;Stockbridge, MA&lt;/li&gt;
&lt;li&gt;Great Barrington, MA&lt;/li&gt;
&lt;li&gt;Davis, WV&lt;/li&gt;
&lt;li&gt;Seneca Rocks and Spruce Knob Wilderness, WV&lt;/li&gt;
&lt;li&gt;Punta Cana, Dominican Republic&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Family adventures to zoos, beaches, lakes, hikes, and the outdoors dominated our 2021. Our first flight and international trip in two years. Small adventures and tiny trips, sketchbooks and markers, backyard campfires, a new kitchen and deck, libraries and explorations. Sometimes you just have to get out the door to see what happens. Here’s to a safe and healthy 2022.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Robot coloring pages for kids</title>
    <link href="https://taylordavidson.com/2022/robot-coloring-pages/"/>
    <updated>2022-01-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2022/robot-coloring-pages/</id>
    <content type="html">&lt;p&gt;My sons love to color, but oddly (not surprisingly?) they don’t love coloring books. Instead of settling for whatever is in a book, they want to color what they want to color.&lt;/p&gt;
&lt;p&gt;At some point when my oldest was a couple years old, we discovered that a websearch for “something he wants to color” coloring page would turn up tons of pages just ready to print out and color. And ever since then, it’s a near-daily exercise in finding and printing out new things to color, to form into books, to use as parts of stories they create.&lt;/p&gt;
&lt;p&gt;Lately my oldest has taken to making his own coloring pages; it started while on vacation, when he couldn’t print out pages from a computer, so he instead starting making his own coloring pages. He would draw simple to intricate designs and scenes, and use color dots to denote the suggested color for one to use in each space. We would draw one for him to color, he would draw one for us to color, until we ran out of paper, markers, or crayons (and most nights, running out of materials was the only way to stop it).&lt;/p&gt;
&lt;p&gt;When we returned home, he wanted to start sharing his coloring pages for others to print out. So here is a start of coloring pages for you to download, print out, and enjoy.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/robot_wings_taylordavidson.com.jpg&quot; alt=&quot;Robot Wings Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/robot_face_taylordavidson.com.jpg&quot; alt=&quot;Robot Face Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/robot_cycle_taylordavidson.com.jpg&quot; alt=&quot;Robot Cycle Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/robot_plane_taylordavidson.com.jpg&quot; alt=&quot;Robot Plane Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/robot_taylordavidson.com.jpg&quot; alt=&quot;Robot Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/robot_triangles_taylordavidson.com.jpg&quot; alt=&quot;Robot Triangles Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/dragon_warrior_taylordavidson.com.jpg&quot; alt=&quot;Dragon Warrior Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/monster_taylordavidson.com.jpg&quot; alt=&quot;Monster Coloring Page&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/2022/assets/img/2022/pikachew_taylordavidson.com.jpg&quot; alt=&quot;Pikachew Coloring Page&quot;&gt;&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2022</title>
    <link href="https://taylordavidson.com/2023/my-cities-2022/"/>
    <updated>2023-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2023/my-cities-2022/</id>
    <content type="html">&lt;p&gt;Year 17! Below are my cities in 2022 (&lt;a href=&quot;https://taylordavidson.com/2022/my-cities-2021&quot;&gt;here’s 2021&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2022&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Snowshoe Mountain, WV&lt;/li&gt;
&lt;li&gt;Davis, WV (3)&lt;/li&gt;
&lt;li&gt;Phoenix, AZ&lt;/li&gt;
&lt;li&gt;South Lake Tahoe, CA&lt;/li&gt;
&lt;li&gt;Anaheim, CA&lt;/li&gt;
&lt;li&gt;Rancho Las Verdes, CA&lt;/li&gt;
&lt;li&gt;Dolly Sods Wilderness, Monongahela National Forest, WV&lt;/li&gt;
&lt;li&gt;Sandusky, OH&lt;/li&gt;
&lt;li&gt;Richmond, VA&lt;/li&gt;
&lt;li&gt;Corolla, NC&lt;/li&gt;
&lt;li&gt;Farmington, PA&lt;/li&gt;
&lt;li&gt;Fort Erie, Ontario, Canada&lt;/li&gt;
&lt;li&gt;Waubaschene, Ontario, Canada&lt;/li&gt;
&lt;li&gt;State College, PA&lt;/li&gt;
&lt;li&gt;Rothrock State Forest, PA&lt;/li&gt;
&lt;li&gt;Seneca Creek Backcountry, Monogahela National Forest, WV&lt;/li&gt;
&lt;li&gt;Terra Alta, WV&lt;/li&gt;
&lt;li&gt;Vail, CO&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Road trips and ski trips, Disney, zoos and safaris, backcountry camping and beaches, this year was marked by family adventures across the US and Canada. The thing about small kids is what they like often changes, so you have to keep exploring and testing to expose them to new experiences. Here’s to new adventures in 2023.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>How I built Nine Rakes</title>
    <link href="https://taylordavidson.com/2023/ninerakes/"/>
    <updated>2023-09-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2023/ninerakes/</id>
    <content type="html">&lt;p&gt;Fourteen years ago I wrote about &lt;a href=&quot;https://taylordavidson.com/2009/baseball/&quot;&gt;how I grew up with baseball stats&lt;/a&gt;, and perhaps the biggest change in the game since then has been an explosion in the amount of data available &lt;em&gt;and used&lt;/em&gt; in the game.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://www.mlb.com/statcast&quot;&gt;Statcast&lt;/a&gt; is the big change. Introduced in 2015, Statcast uses radar and camera systems to measure various facets of the game, from pitch velocity and spin rate to batted ball speed and defensive positioning, and it’s given rise to new metrics like &lt;a href=&quot;https://baseballsavant.mlb.com/leaderboard/statcast&quot;&gt;exit velocity, launch angle, sprint speed, and more&lt;/a&gt;. These advanced analysis metrics have had an influence on the game, shifting the strategy on how to score runs, and have become popularized enough to be discussed in ESPN highlights and on stadium scoreboards.&lt;/p&gt;
&lt;p&gt;Baseball teams have also adapted a range of camera based systems like Rapsodo, Edgertronic, KinaTrax, and more to understand player movement and mechanics to aid in player development and training. An &lt;a href=&quot;https://www.mlb.com/news/electronic-strike-zone-would-be-a-game-changer/c-158512610&quot;&gt;electronic strike zone&lt;/a&gt; is being tested in the minors, and greater use of technology seems possible in the majors (a change &lt;a href=&quot;https://twitter.com/KeBryanHayes/status/1700977560782520397?ref_src=twsrc%5Etfw&quot;&gt;some players would love&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;Baseball is not alone, of course. Basketball has seen increased usage of stats and metrics to attempt to quantify and understand offensive and defensive performance. &lt;a href=&quot;https://shottracker.com/&quot;&gt;ShotTracker&lt;/a&gt;, a technology that uses sensors to track player and ball movements in real-time, provides granular data on every shot, including its location, the player’s movement prior to the shot, and the result. More data about the processes of performance, and not just the result, has led to more analytics and stats to guide player development and game strategy.&lt;/p&gt;
&lt;p&gt;While I never went to work for a team, I’ve always paid attention to the rise of analytics and metrics in sports. For a few years, fantasy sports was an outlet for that. I used to spend countless hours analyzing stats to choose the right players to maximize fantasy team performance, creating my own spreadsheets to aid in player drafting and selection. But along the way I gave it up.&lt;/p&gt;
&lt;h2&gt;Swoops&lt;/h2&gt;
&lt;p&gt;Earlier this year I discovered Swoops &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2023/ninerakes/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;, a basketball simulation game and virtual league that lets you own and manage your own digital basketball team. A step up from fantasy basketball, Swoops allows you to build a team from virtual players that you own. Swoops is free to play - create a Swoops team on their site - just sign up for an account to start a team, and you’ll automatically receive your first Swoopster; that player in on loan to start, but once you earn 1,000 Swooper Points (which come from playing the game and completing in-game challenges like winning games), the player is yours.&lt;/p&gt;
&lt;p&gt;When you start a new team, you will be walked through how the game mechanics work, how player ratings work, how to enter games, and how to get players. You can use that free player plus free agents to enter games (whether in 1, 3, or 5 Swoops lobbies), so there’s no cost to getting started. You don’t need to have 5 players of your own to play. But of course, you can add players to build a complete team. You can add to your roster by trading or purchasing players on Opensea and by drafting players during the rookie mint before the start of each season.&lt;/p&gt;
&lt;p&gt;There’s been over 400k games played since Swoops opened for their first season earlier this year; to hear more about the development of Swoops, check out a &lt;a href=&quot;https://twitter.com/PlaySwoops/status/1704205042369044637&quot;&gt;recent NFT Daily show with the founder of Swoops&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;If you want to learn more about how to get started in Swoops, check out this &lt;a href=&quot;https://ninerakes.com/new-user/&quot;&gt;new owner guide&lt;/a&gt;, which explains more about the game, understanding the mechanics, and community-developed content and tools to get better at the game.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;As of Oct 25, 2023, it appears the project and the game are over.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2&gt;Nine Rakes&lt;/h2&gt;
&lt;p&gt;One of those community tools is &lt;a href=&quot;https://ninerakes.com/&quot;&gt;Nine Rakes&lt;/a&gt;, a tool I built a couple weeks ago as a test for myself. The test was to see if I could learn how to make API calls to analyze the data in the game, and build a page to show my team. That kind of expanded into the idea of creating a page that showed everyone’s teams, with better stats to understand players to help make decisions on trades and acquisitions.&lt;/p&gt;
&lt;p&gt;With help from the Swoops community on the available APIs and a little help from ChatGPT to learn how to write scripts, it took me a couple of days to figure out how to make an API call, do calculations on that data, and display that data on a website. From there, it’s just been a series of increasingly interesting and difficult tests to see what I can do to mix and display data, a fun experiment for myself and hopefully a valuable tool for the Swoops community.&lt;/p&gt;
&lt;p&gt;The core of Nine Rakes (the same name as my Swoops team) is about displaying data on player performance. Swoops has a wealth of per-game and per-season data on the performance of all players on all teams, and my goal was to add to that context around how a player’s performance compared to other players. Is 20 points per game good or bad in Swoops? What is the average player performance? How does a player’s underlying player skill ratings translate into on-court performance?&lt;/p&gt;
&lt;p&gt;Over the past couple of weeks I’ve expanded Nine Rakes to explore other questions to break out player performance by the different game options (5, 3, and 1 player lobbies) and an increasing amount of advanced stats, attempting to mirror the advanced stats used in the NBA. And to help figure out what players to acquire, I added in Opensea listings and data so you can help figure out who to acquire by seeing prices, player skill ratings, and player performance in one place.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Anyone curious about the tech behind the site, drop me a line anytime. But in short, it uses the same tech as &lt;a href=&quot;https://foresight.is/colophon/&quot;&gt;Foresight&lt;/a&gt;: Eleventy to build the site, Alpine JS for interactivity and Tailwind CSS for styling, with a completely custom design I built.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I grew up devouring sports box scores and reading the stats on the backs of baseball cards, and have loved the math and analytics around sports for years, so I guess it’s a natural extension to start developing tools for it for a game like Swoops. Looking forward to seeing where it all goes.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Swoops died in October 2023, but the amount I learned in building Nine Rakes was instrumental in helping me evolve what I do. &lt;a href=&quot;https://taylordavidson.com/2023/ninerakes/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2023</title>
    <link href="https://taylordavidson.com/2024/my-cities-2023/"/>
    <updated>2024-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2024/my-cities-2023/</id>
    <content type="html">&lt;p&gt;Year 18! Below are my cities in 2023 (&lt;a href=&quot;https://taylordavidson.com/2023/my-cities-2022&quot;&gt;here’s 2022&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2023&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Somerset, PA&lt;/li&gt;
&lt;li&gt;St. Augustine, FL (2)&lt;/li&gt;
&lt;li&gt;Indianapolis, IN&lt;/li&gt;
&lt;li&gt;Iowa City, IA&lt;/li&gt;
&lt;li&gt;Cheyenne, WY&lt;/li&gt;
&lt;li&gt;Park City, UT&lt;/li&gt;
&lt;li&gt;Flagstaff, AZ&lt;/li&gt;
&lt;li&gt;Sedona, AZ&lt;/li&gt;
&lt;li&gt;Scottsdale, AZ&lt;/li&gt;
&lt;li&gt;Santa Rosa, NM&lt;/li&gt;
&lt;li&gt;Conway, AR&lt;/li&gt;
&lt;li&gt;Cookeville, TN&lt;/li&gt;
&lt;li&gt;Davis, WV&lt;/li&gt;
&lt;li&gt;Cranberry Wilderness, WV&lt;/li&gt;
&lt;li&gt;Wheeling, WV&lt;/li&gt;
&lt;li&gt;Orlando, FL&lt;/li&gt;
&lt;li&gt;The Wilds, OH&lt;/li&gt;
&lt;li&gt;Toronto, ON&lt;/li&gt;
&lt;li&gt;Wasaga Beach, ON&lt;/li&gt;
&lt;li&gt;Washington, DC&lt;/li&gt;
&lt;li&gt;New York, NY (2)&lt;/li&gt;
&lt;li&gt;Johnson City, TN&lt;/li&gt;
&lt;li&gt;Little Hump Mountain, Pisgah National Forest, NC&lt;/li&gt;
&lt;li&gt;Banner Elk, NC&lt;/li&gt;
&lt;li&gt;Cleveland, OH&lt;/li&gt;
&lt;li&gt;Stowe, VT&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA *&lt;/li&gt;
&lt;li&gt;Fajardo, Puerto Rico&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Ski trips, my oldest son’s first cross-country road trip, a night &lt;a href=&quot;https://www.thewilds.org/outpost&quot;&gt;camping with rhinos&lt;/a&gt;, backpacking trips, Disney trips, family trips, solo trips, baseball and basketball trips, we packed a lot into 2023. Youth baseball was a new thing for us this summer, and it changed our weekends, fully embracing their new love for team sports. That was a gateway to my sons’ new love of sports, and we aided them with trips to see major league baseball (adding Nationals and Blue Jays games to our hometown Pirates), minor league baseball day trips in Washington, PA, Barrie, ON, and Erie, PA, an NBA game in Cleveland, OH with LeBron James and the Lakers in town, two trips to Canton, OH for the Football Hall of Fame, and a visit to the Hockey Hall of Fame in Toronto. Ski trips to Park City and Stowe helped me work on my own new love for skiing, and hikes in WV and TN/NC helped me explore more of the Appalachian mountains.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Thank you, ChatGPT</title>
    <link href="https://taylordavidson.com/2024/coding/"/>
    <updated>2024-03-12T00:00:00Z</updated>
    <id>https://taylordavidson.com/2024/coding/</id>
    <content type="html">&lt;p&gt;Every month or so I get an email asking about what ecommerce platform or template I used for &lt;a href=&quot;https://foresight.is/&quot;&gt;Foresight&lt;/a&gt;, and I think most people are surpised that the design is &lt;a href=&quot;https://foresight.is/colophon/&quot;&gt;completely custom&lt;/a&gt;. I’ve built my own websites since 1998, but don’t consider myself a web developer, just a person who is good at using educational resoures to figure things out.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;What I enjoy most about using AI tools like ChatGPT is that they expand the range of what I &lt;strong&gt;want&lt;/strong&gt; to figure out. The simple viewpoint to AI tools is that they automate things that existing technology and people do, and thus replaces the things that exist today. I prefer to operate with a viewpoint towards expanding resources rather than allocating resources &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2024/coding/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;, and so I look at AI tools as expanding the range of things we can do. Not just faster or cheaper or incrementally better, but substantially additive to what exists today. And to be even more nuanced about it, it’s not just &lt;em&gt;what we can do&lt;/em&gt;, but &lt;em&gt;what we want to do&lt;/em&gt;. Yes, using AI technology enables me to do more things, but what’s most valuable to me is how the process of using it expands my ambitions for what I want to create.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I have been working on &lt;a href=&quot;https://foresight.is/changelog/&quot;&gt;refining Foresight’s website&lt;/a&gt;, and wanted to share one particular feature, the “N downloads in last Y days” information that I recently added to the product pages. It’s a copy of a feature I’ve seen on &lt;a href=&quot;https://nike.com/&quot;&gt;Nike’s website&lt;/a&gt;, but it took a bit of work to create it for my site because of some data limitations.&lt;/p&gt;
&lt;p&gt;For years, I’ve manually updated the downloads and user counts on the website based on information I track in a spreadsheet, but recently I wrote a bit of code - with ChatGPT’s help, of course - to use Gumroad’s API to pull down the product details and download counts, and store them in a JSON file that I can then use on the site. Of course, because I have a bit of marketing debt from operating this for 10+ years, I have to do some transformations on the raw data to handle product deprecations and changes in product download strategies, as well as add in historical data from other product download platforms.&lt;/p&gt;
&lt;p&gt;That was relatively easy to do, especially because I learned how to do API calls and use JSON data when I &lt;a href=&quot;https://taylordavidson.com/2023/ninerakes/&quot;&gt;built Ninerakes&lt;/a&gt;. But creating the “N downloads in last X days” took a bit of work; since Gumroad’s data just reports the number of downloads at the time of the API pull, calculating the delta from a time in the past means I have to start storing the data from past downloads. So I updated the script to so that each time the script is run to pull data from the API, the code:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Accesses data from the API, performs the necessary transformations, and stores the most recent data, which is used to display the current download counts on the site&lt;/li&gt;
&lt;li&gt;Store the data in a separate file by the UTC date&lt;/li&gt;
&lt;li&gt;Maintain 14 days of past days data&lt;/li&gt;
&lt;li&gt;Calculate the difference in download counts for each product for the past 1 through 7 days, and store these deltas for each number of days&lt;/li&gt;
&lt;li&gt;Evaluate the differences by calculating the ratio of downloads per day for each of 1 through 7 days&lt;/li&gt;
&lt;li&gt;Take the difference that is “best”, with a bit of custom logic around number of total downloads and the ratio of downloads per day, and store the results of what was selected as the best difference to show&lt;/li&gt;
&lt;li&gt;Store the selected number of downloads and number of days selected as the best difference&lt;/li&gt;
&lt;li&gt;Display that on the site, if the number of downloads matches a minimum threshold&lt;/li&gt;
&lt;li&gt;Use a Github action to automatically run the script just before the end of every day (on UTC time)&lt;/li&gt;
&lt;li&gt;Automatically redeploy the site to Netlify after the script runs, so that all the download counts are automatically updated.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Here’s the important note: you can’t just ask ChatGPT to build that. It takes a bit of prompt engineering, iterations, and learning to be able to build that, and each time I solved a problem in there it opened up new problems to solve.&lt;/p&gt;
&lt;p&gt;A year ago I would have never been able to solve all of the problems and steps to create that, and I would not have paid a developer to build that specific code for a specific feature without knowing the ROI on the time necessary to do it. But now I was able to figure this out and implement in less than a day, to test and see if it works. And it’s likely that implementing this will inspire increasingly complicated new features that I would not have envisioned if I had not gone through the process in learning how to do this. Certainly, the short-term optimization would have been to pay someone else to do this, but I believe that’s a local minima optimization instead of global maxima optimization. Time will tell.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Sometimes the worlds we live in do not allow for that viewpoint, but that’s a different story. &lt;a href=&quot;https://taylordavidson.com/2024/coding/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Donation Commerce</title>
    <link href="https://taylordavidson.com/2024/donation-commerce/"/>
    <updated>2024-09-03T00:00:00Z</updated>
    <id>https://taylordavidson.com/2024/donation-commerce/</id>
    <content type="html">&lt;p&gt;Many of the financial modeling products on &lt;a href=&quot;https://foresight.is/&quot;&gt;Foresight&lt;/a&gt; are priced at fixed prices ranging from $74 to over $400 USD, but most of the products are free with the option for people to donate what they want (also called&lt;a href=&quot;https://foresight.is/pay-what-you-want/&quot;&gt;&amp;quot;pay-what-you-want&amp;quot; products&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;My goal in starting Foresight was to make it &lt;a href=&quot;https://foresight.is/hello/&quot;&gt;easier and cheaper for people to build better financial models&lt;/a&gt; to help them make better business decisions. To accomplish that, I’ve always offered a number of products for free, out of a belief that it’s difficult for evaluate and decide on whether a model template will help them without:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Already knowing how to build a model (addressing the challenge of demonstrating the value of a model to those without the ability to build a model)&lt;/li&gt;
&lt;li&gt;Seeing that a particular model template can help them accomplish their goals (a basic black box problem in selling knowledge economy work without being able to identify the value of the work before the sale or engagement)&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;One way I’ve chosen to address that is to offer free products with the option for people to donate what they want. “Pay-what-you-want” is one way to tease out a user’s willingness to pay (in the economic sense) and allow people to compensate me for the time I spend to create free tools (which is a lot) based on their perceived value of the tool and their ability to pay.&lt;/p&gt;
&lt;p&gt;In October 2022 &lt;a href=&quot;https://x.com/tdavidson/status/1600210399495745536&quot;&gt;I changed the product download flow&lt;/a&gt; from suggesting a donation &lt;em&gt;after&lt;/em&gt; a user clicks on the download/access button to &lt;em&gt;before&lt;/em&gt;. Here’s an example of what it looks like now:&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://foresight.is/cap-table/&quot;&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2024/donation_screenshot.jpeg&quot; alt=&quot;Screenshot of donation button on foresight.is&quot;&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;What happened? Over the first couple months post-UX change, the percentage of donations for free products went from 1.5% to 4.2% of downloads, and the donation amount stayed roughly the same, increasing from $10 to $11. That may not seem like a large change, and it’s still a small %, but &amp;gt;2x more revenue from donations from a small UX change.&lt;/p&gt;
&lt;p&gt;But let’s look back at the results, 22 months post-UX change. From October 2022 to August 2024,&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Donations went from 5.35% of free product downloads (2022) to 6.14% (2023) to 7.11% (2024)&lt;/li&gt;
&lt;li&gt;The average donation amount increased from $17.59 (2022) and $17.32 (2023) to $19.71 (2024)&lt;/li&gt;
&lt;li&gt;Overall, revenue per download of a free product is $1.17&lt;/li&gt;
&lt;li&gt;Donations generate ~ $1,100 in revenue per month&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;canvas id=&quot;donationChart&quot;&gt;&lt;/canvas&gt;&lt;/p&gt;
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&lt;p&gt;What has caused the changes over time?&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The product mix has changed over time, combining for an overall increase in the amount of products available for free, and the value of those free products&lt;/li&gt;
&lt;li&gt;The default suggested donation has increased over time from the mix of free products available and the increase in the suggested donation amount for a couple products&lt;/li&gt;
&lt;li&gt;The presentation of the free products and the value inside the “black box” has generally improved over time with more explainers, social proof, and personalization of the donation appeal.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;What’s most important to me is the demonstration that offering free products can be a valuable way to improve distribution, demonstrate quality of all products, start conversations with potential users and clients, give a valuable offering to people that may not be able to pay or have the same ability to pay, and really refine my thinking of what is valuable and not valuable for users.&lt;/p&gt;
&lt;p&gt;It takes a lot of work to make products available for free, but thankfully it’s also proved to be a valuable way to build a business.&lt;/p&gt;
&lt;p&gt;(&lt;a href=&quot;https://foresight.is/tip/&quot;&gt;Donations always appreciated&lt;/a&gt; :)&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>For something to be great, it has to have a bit of you in it.</title>
    <link href="https://taylordavidson.com/2024/good/"/>
    <updated>2024-09-23T00:00:00Z</updated>
    <id>https://taylordavidson.com/2024/good/</id>
    <content type="html">&lt;p&gt;My son asked me “what does it take to make something great?” the other day while we were playing Uno. Kind of an out of the blue question while he was debating what card to play.&lt;/p&gt;
&lt;p&gt;I love questions like this because it’s a chance to be a Dad. He’s thinking about something, he’s listening, engaged, and trying to figure something out, and here I am, ready to find a way to impart years of wisdom in a simple way that he can understand and act on. The day-to-day is filled with small questions and directions and distractions, and while this appears like everything else, it’s a special moment.&lt;/p&gt;
&lt;p&gt;So I told him, “For something to be great, it has to have a bit of you in it.”&lt;/p&gt;
&lt;p&gt;It’s easy to copy what someone else has done, but it won’t be as good as how they did it. You have to put some of your own vision, insight, perspective, and heart into it. If you don’t have any of those, you need to find them. It’s not easy to have a unique perspective, but don’t shy away from the effort, because inspiration doesn’t come without a lot of trial, effort, and mistakes along the way.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>AI is a Photographer</title>
    <link href="https://taylordavidson.com/2024/headshots/"/>
    <updated>2024-09-24T00:00:00Z</updated>
    <id>https://taylordavidson.com/2024/headshots/</id>
    <content type="html">&lt;p&gt;Seventeen years ago I wrote a post called &lt;a href=&quot;https://taylordavidson.com/2007/everyone-is-a-photographer/&quot;&gt;Everyone is a Photographer&lt;/a&gt;, responding to the seeming ubiquity of people taking and sharing photos using digital cameras and photo sharing sites and the impact it would have on the photography industry. Written just a couple months after the release of the first iPhone, the trends accelerated in the decades afterward, with visual images becoming a dominant form of communication as the total number of photos taken and shared exploded.&lt;/p&gt;
&lt;p&gt;And yet, what we create ourselves appears ready to be swamped by what tools powered by artificial intelligence (AI) will generate. For example, the shift to generative AI embodies a different kind of creative process shift than we saw from film to digital image creation, obviously in terms of scale, but perhaps more importantly in terms of scope.&lt;/p&gt;
&lt;p&gt;Last week I tested an AI tool to generate headshots using a set of 10-15 images of me, scrolled through the hundred generated photos, and showed my sons 20-30 of them, asking them if each photo looked like me. “No”, they responded instantly to each one, pointing out aspects that didn’t look like me. Some were comically off, a few were close but not quite right, and in the end, I chose one that I thought was close enough. I used it to replace my headshots &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2024/headshots/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; across a few websites, and among the comments, one friend commented that it was “definitely AI”.&lt;/p&gt;
&lt;p&gt;I’m in a few heads about this.&lt;/p&gt;
&lt;p&gt;He’s right, of course, that it’s AI. &lt;strong&gt;Is that good or bad?&lt;/strong&gt; Is an AI-generated headshot that looks 95% like me better or worse than a headshot taken by a photographer that is highly edited in the post-production process and ends up looking 95% like me? Which one is &lt;a href=&quot;https://taylordavidson.com/2015/real-photography/&quot;&gt;more real&lt;/a&gt;? &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2024/headshots/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Obviously paying for an AI-generated image at 10x less the cost of hiring a professional photographer is worse for the photographer. Is it worth it to pay more for a professionally created image? What is the delta in terms of value and price? &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2024/headshots/#fn3&quot; id=&quot;fnref3&quot;&gt;[3]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;Is it right or wrong to use an AI-generated image as a depiction of yourself? We’ve lied about ourselves through photos for years, through filters and selective editing to create images for dating sites and social media profiles that aren’t really us. But that doesn’t justify the use of AI to do it, it just makes the process and end result easier, cheaper, and better.&lt;/p&gt;
&lt;p&gt;Is AI &lt;a href=&quot;https://taylordavidson.com/2013/filter/&quot;&gt;the new filter&lt;/a&gt; or the &lt;a href=&quot;https://blog.melchersystem.com/in-search-of-real-photography/&quot;&gt;new lie&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;Will AI replace what I create, augment what I create, or expand the potential of what I try to create?&lt;/p&gt;
&lt;p&gt;I wrote for years justifying the impact of technology innovation on photography (the business and the art), and artifical intelligence appears ready to be the next big disruptive force in the industry. My hope is that we find ways to use AI to make creative, unique, interesting art, and ways to use it to help us create, share, and use better imagery in our lives. I also hope it doesn’t destroy the lives and careers of professional artists, and doesn’t get misused to distort reality, undermine truth, and destroy society. I hope that the process of adopting AI doesn’t reallocate wealth and power from individual creators to the owners of LLMs, a perhaps inevitable result with closed source LLMs built off the backs of creatives, but one that I hope we decide to avoid.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;The previous headshot was AI-generated also, but perhaps less obviously so. &lt;a href=&quot;https://taylordavidson.com/2024/headshots/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;If he were to admonish me for using it, I’d agree with him at a philosophical level, and ask him to take my headshot :) &lt;a href=&quot;https://taylordavidson.com/2024/headshots/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn3&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Related, how many product images on ecommerce sites are now AI-generated? &lt;a href=&quot;https://taylordavidson.com/2024/headshots/#fnref3&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2024</title>
    <link href="https://taylordavidson.com/2025/my-cities-2024/"/>
    <updated>2025-01-01T00:00:00Z</updated>
    <id>https://taylordavidson.com/2025/my-cities-2024/</id>
    <content type="html">&lt;p&gt;Year 19! Below are my cities in 2024 (&lt;a href=&quot;https://taylordavidson.com/2024/my-cities-2023&quot;&gt;here’s 2023&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2024&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Fajardo, Puerto Rico&lt;/li&gt;
&lt;li&gt;San Juan, Puerto Rico&lt;/li&gt;
&lt;li&gt;Louisville, KY&lt;/li&gt;
&lt;li&gt;Seven Springs, PA&lt;/li&gt;
&lt;li&gt;Champion, PA&lt;/li&gt;
&lt;li&gt;West Palm Beach, FL&lt;/li&gt;
&lt;li&gt;Walt Disney Cruise, Carribean&lt;/li&gt;
&lt;li&gt;Washington, DC&lt;/li&gt;
&lt;li&gt;Las Vegas, NV&lt;/li&gt;
&lt;li&gt;Venice, CA (3)&lt;/li&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;Pocahontas, IL&lt;/li&gt;
&lt;li&gt;Idaho Springs, CO&lt;/li&gt;
&lt;li&gt;Mesquite, NV&lt;/li&gt;
&lt;li&gt;Oceanside, CA&lt;/li&gt;
&lt;li&gt;Las Vegas, NV&lt;/li&gt;
&lt;li&gt;Burlington, CO&lt;/li&gt;
&lt;li&gt;Kansas City, MO&lt;/li&gt;
&lt;li&gt;New York, NY&lt;/li&gt;
&lt;li&gt;Gamboa Preserve, Panama&lt;/li&gt;
&lt;li&gt;Bocas del Toro, Panama&lt;/li&gt;
&lt;li&gt;Panama City, Panama&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As the boys get older, the adventures get more adventurous. Each day I think about my keys for the day - move, think, and do - for my family and myself, and this year was a lot of doing. Carribean trips to new places, my first cruise ship trip, baseball spring training in Florida (5 games in 4 days), ski trips around Pennsylvania, new baseball stadiums (Cleveland, Los Angeles, Anaheim, Kansas City, Las Vegas (AAA), and lots of youth baseball fields), Madison Square Gardens and a Broadway show, lots of baseball hats and jerseys, another cross-country road trip, a month of exploring Los Angeles as a local, surfing in Venice, topped off by a week in Panama in the jungle and a Thanksgiving dinner over the water. There was also a lot of reading, painting, building, learning, music lessons, youth championships and medals, new experiences and new friends. Patience, perseverance, listening. Swimming, bike riding (my youngest’s first bike ride!), pools, hikes, card games, books, discovering music, and more. Here’s to more of everything in 2025.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Breckenridge, Colorado</title>
    <link href="https://taylordavidson.com/2025/breck/"/>
    <updated>2025-02-15T00:00:00Z</updated>
    <id>https://taylordavidson.com/2025/breck/</id>
    <content type="html">&lt;p&gt;I never figured myself as a ski bum.&lt;/p&gt;
&lt;p&gt;I grew up on the water, used to warm weather, being wet, sandy, sunburned, tasting salty water, in and out of lakes and oceans. I was comfortable boogie boarding and body surfing, floating over rollers and ducking under waves, but I never really learned to surf.&lt;/p&gt;
&lt;p&gt;So I didn’t have a great relationship with snow or a comfort with speed until I learned to ski.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Breckenridge sits at 9,600 feet, a town built on gold. In 1859, &lt;a href=&quot;https://en.wikipedia.org/wiki/Breckenridge,Colorado&quot;&gt;prospectors discovered gold in the Blue River&lt;/a&gt;, and within months, thousands of miners flooded the valley. The town was named after John Breckinridge, a vice president and Confederate general, though the spelling was changed to avoid association with the Confederacy during the Civil War.&lt;/p&gt;
&lt;p&gt;The mountains around Breckenridge were carved by pickaxes and dynamite, not ski lifts. The same peaks that now draw skiers from around the world were once stripped bare by hydraulic mining, their slopes scarred by sluice boxes and tailings. The town’s Main Street, now lined with ski shops and après-ski bars, was once a muddy thoroughfare where miners cashed in their gold dust and drank away their riches.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_12.jpeg&quot; alt=&quot;Historic photo of prospectors, Breckenridge, Colorado&quot;&gt;&lt;/p&gt;
&lt;p&gt;Some independent miners found success—&lt;a href=&quot;https://www.coloradovirtuallibrary.org/resource-sharing/state-pubs-blog/finding-gold-fourth-of-july/&quot;&gt;Winfield Scott Stratton discovered gold near Pikes Peak in 1891&lt;/a&gt;, and the Cripple Creek district boasted over 500 active mines at its peak. But as the industry matured, consolidation took hold. &lt;a href=&quot;https://en.wikipedia.org/wiki/Golden_Cycle_Mining_and_Reduction_Company&quot;&gt;Larger companies began acquiring smaller operations&lt;/a&gt;, streamlining production and increasing profitability. The Colorado Fuel &amp;amp; Iron Company, formed through mergers, became the state’s largest employer, dominating the industry for decades. The pattern was familiar: independent operators gave way to corporate consolidation.&lt;/p&gt;
&lt;p&gt;The mines ran dry, as they always do. By the 1940s, Breckenridge was a ghost town, its population dwindled to a few hundred. The same mountains that had given up their gold were about to give up something else: snow.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;&lt;a href=&quot;https://en.wikipedia.org/wiki/Breckenridge_Ski_Resort&quot;&gt;The first ski lift opened in 1961&lt;/a&gt;, a single chairlift that carried skiers up Peak 8. Breckenridge &lt;a href=&quot;https://gobreck.com/experience-breckenridge/breckenridge-ski-resort/breckenridge-ski-resort-history/&quot;&gt;wasn’t the first&lt;/a&gt; - Aspen and Arapahoe Basin had opened fifteen years earlier - but it was still a gamble. Would people really come to this remote mountain town to slide down hills on sticks? But the snow was good, the terrain was challenging, and word spread. By the time Vail opened in 1962 with its three lifts and gondola, Breckenridge had already proven that a former mining town could reinvent itself as a ski destination.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_9.jpeg&quot; alt=&quot;The town of Breckenridge from Breckenridge Ski Resort, Colorado&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_2.jpeg&quot; alt=&quot;Skiing moguls at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_3.jpeg&quot; alt=&quot;Peak 6 at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;/p&gt;
&lt;p&gt;I tried skiing and snowboarding in my twenties, helped by my athletically gifted cousins who had grown up skiing in New Hampshire and Vermont. Despite their patience and help I was never comfortable with any speed, unable to stay up, afraid of being unable to stop and control where I went.&lt;/p&gt;
&lt;p&gt;And so for years I was happy to go on ski trips and stay inside. But eventually, with my youngest son ready to learn to ski, I gave it another shot, out of the practicality of there needing to be two skiers in the family to handle our two young sons learning to ski.&lt;/p&gt;
&lt;p&gt;Now, skiing with my family in Breckenridge, I see my kids picking it up faster than me. But I’m out there, learning something new, living a second life on the slopes.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_1.jpeg&quot; alt=&quot;Family skiing in snow atBreckenridge Ski Resort, Colorado&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_7.jpeg&quot; alt=&quot;Kids getting ready to ski atBreckenridge Ski Resort, Colorado&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_8.jpeg&quot; alt=&quot;Two kids skiing at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;At 9,600 feet, the air is thin. The thin air affects everyone differently. Some people get headaches, some get nauseous, some just feel tired. Your body compensates, but it takes time. The first day, everything feels a little off. By the third day, you’ve adjusted, but you’re still aware that you’re operating at a deficit.&lt;/p&gt;
&lt;p&gt;But my six year old son didn’t adjust so fast. The first day, he’s not feeling well, sleepy and tired. When he’s awake, he asks me questions about why my hair doesn’t grow, and telling me that he’s now 9. “I’m 9,” he says. “I ate a flower that did a power up and now I’m 9.”&lt;/p&gt;
&lt;p&gt;Altitude sickness is a common affliction at high elevations. The air pressure drops, which means less oxygen reaches your bloodstream, and while your body tries to compensate by breathing faster and producing more red blood cells, it takes awhile for the body to compensate. Until then, you’re operating on less oxygen than your body is used to, and headaches, nausea, dizziness, and fatigue are common signals that your body is struggling.&lt;/p&gt;
&lt;p&gt;The doctor’s recommendation was to descend to a lower altitude, meaning leave Breckenridge, drive back to Denver, see if he adjusted. My wife spent a little time looking around and suggested visiting an oxygen bar to see if that would help.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The use of supplemental oxygen to counter the effects of altitude is not new. While oxygen had been used to treat tuberculosis and pneumonia as early as the late 1700s, the first recorded attempt to use supplemental oxygen in mountaineering was not until 1903. &lt;a href=&quot;https://pubmed.ncbi.nlm.nih.gov/39602212/&quot;&gt;Annie Smith Peck attempted to bring oxygen equipment on her expedition to Mount Sorata in Bolivia&lt;/a&gt;, though the equipment was not actually used. The first successful use came in 1922, when the &lt;a href=&quot;https://en.wikipedia.org/wiki/1922_British_Mount_Everest_expedition&quot;&gt;British Mount Everest expedition used bottled oxygen to reach 27,250 feet&lt;/a&gt;, setting a world altitude record. For decades thereafter, supplemental oxygen remained the domain of serious mountaineers and medical patients—hospital patients in oxygen tents, people with respiratory conditions like emphysema and COPD, anyone whose body couldn’t get enough oxygen on its own.&lt;/p&gt;
&lt;p&gt;Entrepreneurs eventually brought recreational use to the masses. The &lt;a href=&quot;https://o2spabar.com/about-us/&quot;&gt;first oxygen bar opened in Toronto in 1996&lt;/a&gt;, and the concept quickly spread. By the early 2000s, oxygen bars started popping up in mountain towns—places where you could sit at a counter, put on a nasal cannula, and breathe in purified oxygen, sometimes scented with lavender or eucalyptus. In cities, oxygen bars are marketed as a way to boost energy and reduce stress, but in mountain towns like Breckenridge, the benefit for visiting skiers and hikers dealing with altitude sickness is more straightforward. Now you can purchase small personal oxygen canisters to carry in your backpack or jacket, sold in gift shops next to key chains and ski hats. It’s become part of the mountain town economy, another way to monetize the altitude that once drove miners away.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_4.jpeg&quot; alt=&quot;Hiking up to the top of Peak 6 at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_11.jpeg&quot; alt=&quot;Sunny day at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Climate change is shaping the fate of ski towns. &lt;a href=&quot;https://climate.colorado.gov/health-and-environmental-impacts&quot;&gt;Colorado’s snowpack has declined by 23% since 1955&lt;/a&gt;, and &lt;a href=&quot;https://wcc.sc.egov.usda.gov/reports/UpdateReport.html?format=SNOTEL+Snowpack+Update+Report&amp;amp;report=Colorado&quot;&gt;this season, the state’s snowpack sits at just 53% of normal&lt;/a&gt;. Warmer temperatures mean more precipitation falls as rain instead of snow, leading to shorter ski seasons and less reliable conditions.&lt;/p&gt;
&lt;p&gt;But there’s another transformation happening, one that’s reshaping the culture of mountain towns faster than the climate. Private equity firms have been buying up ski resorts, consolidating them under corporate umbrellas. Vail Resorts launched the Epic Pass in 2008, offering unlimited access to multiple resorts at a price that made skiing more accessible but also more corporate. Alterra Mountain Company responded with the Ikon Pass in 2018, creating a duopoly that now controls access to most major ski resorts in North America. &lt;a href=&quot;https://marriner.eccles.utah.edu/increasing-concentration-in-the-era-of-epic-and-ikon-are-skiers-and-boarders-better-or-worse-off/&quot;&gt;In Colorado, 86% of lift capacity is now affiliated with either the Epic or Ikon Pass&lt;/a&gt;. It’s the same pattern that played out a century earlier: independent operators giving way to corporate consolidation.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_5.jpeg&quot; alt=&quot;Snowboarders surveying the view at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_6.jpeg&quot; alt=&quot;Riding the lift at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;/p&gt;
&lt;p&gt;The cultural shift has been profound. The Epic Pass has made it easier for skiers to visit multiple resorts, but it’s also brought crowds, longer lift lines, packed parking lots, and a more commercialized experience. &lt;a href=&quot;https://www.danhenschel.com/how-the-epic-and-icon-pass-have-ruined-skiing-but-real-estate-in-telluride-and-the-west-keeps-on/&quot;&gt;Housing costs in mountain towns have tripled&lt;/a&gt;, pricing out the ski bums and seasonal workers who gave these places their character. Local businesses have been pressured by the arrival of corporate chains. &lt;a href=&quot;https://www.outsideonline.com/outdoor-adventure/snow-sports/ski-pass-epic-ikon/&quot;&gt;Critics argue that the mega-pass model has fundamentally altered the skiing experience&lt;/a&gt;, shifting focus from the traditional ski culture to profit-driven models.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/breck_10.jpeg&quot; alt=&quot;Late day empty skiing at Breckenridge Ski Resort, Colorado&quot;&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://coloradosun.com/2025/05/12/national-skier-visits-2024-25/&quot;&gt;The 2024-25 season recorded 61.5 million visits&lt;/a&gt;, the second-highest on record, with &lt;a href=&quot;https://coloradosun.com/2025/06/05/colorado-skier-visits-third-busiest-season/&quot;&gt;Colorado hosting 13.8 million visits&lt;/a&gt;, its third-busiest season ever, even though average snowfall across all U.S. ski resorts was down 7% from the previous season and below the long-term averages across the Rocky Mountain, Pacific Northwest and Pacific Southwest regions. The mega-passes have brought economic stability to corporate resorts, creating predictable revenue streams even when the snow is thin. But that stability has come at a cost to the culture and character that made these places special.&lt;/p&gt;
&lt;p&gt;It’s an odd time to chase the ski bum dream, even if for me it just means getting 20 to 30 days out on the mountains. But hopefully the snow will hold out and the mountains will survive the corporate changes, and give my own children the opportunities for adventure and exploration for years to come.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Helsinki, Finland</title>
    <link href="https://taylordavidson.com/2025/helsinki/"/>
    <updated>2025-02-20T00:00:00Z</updated>
    <id>https://taylordavidson.com/2025/helsinki/</id>
    <content type="html">&lt;p&gt;When my family travels, we focus on cultural explorations more than historical landmarks. We seek out libraries, sports, music, parks, the things that make up daily life in the places we visit. We want to understand how people live, not just what they’ve built, picking up ideas to add to our daily lives.&lt;/p&gt;
&lt;p&gt;The sauna became the highlight of our time in Finland. Personally, I’ve always loved saunas and similar experiences: the heat, the ritual, the way they force you to slow down and be present. I’ve been to Korean jjimjilbang, Japanese onsen, Turkish bath houses, Hungarian baths, &lt;a href=&quot;https://taylordavidson.com/2014/iceland/&quot;&gt;geothermal pools in Iceland&lt;/a&gt; that &lt;a href=&quot;https://taylordavidson.com/2017/blue-lagoon/&quot;&gt;taught us about the power of hot water in cold places&lt;/a&gt;, and &lt;a href=&quot;https://huckberry.com/journal/posts/the-50-best-swimming-holes-in-the-u-s-a&quot;&gt;swimming holes across the USA&lt;/a&gt;. Each has its own character, its own ritual, its own way of creating that essential contrast between hot and cold, activity and rest.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://finland.fi/life-society/unesco-highlights-the-intangible-but-very-real-spirit-of-finnish-sauna-culture/&quot;&gt;There are over 3 million saunas in Finland&lt;/a&gt;, roughly one for every two people. It’s not a luxury, it’s a way of life, embedded in the culture, woven into the social fabric of the country.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;Helsinki sits on the Baltic Sea, a city of islands and water, where the summer days are long and the light lingers late into the evening. The architecture is a mix of neoclassical and modern, the streets clean and organized, the people reserved but friendly once you break through. It is a city that values design, functionality, cultural acceptance, and space for quiet moments.&lt;/p&gt;
&lt;p&gt;We came to Helsinki in the summer, when the days stretch long and the city comes alive. People gather on the waterfront, swim in the sea, enjoy the warmth before winter returns. Summer must be savored, you can’t waste these long days. You have to find ways to make the most of them.&lt;/p&gt;
&lt;p&gt;The sauna is central to Finnish life, in summer and winter. It’s how they connect with each other, how they reset, how they find balance. &lt;a href=&quot;https://nordifye.com/the-history-and-traditions-of-the-finnish-sauna/&quot;&gt;The word “sauna” is one of the only Finnish words to enter the English language&lt;/a&gt;. It’s been part of Finnish culture for over 2,000 years, originally used for bathing, healing, and giving birth. Today, it’s still all of those things, plus something more: a social ritual, a place of equality, a way to be present.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;We visited two of Helsinki’s most well-known public saunas: &lt;a href=&quot;https://www.loylyhelsinki.fi/en/&quot;&gt;Löyly&lt;/a&gt; and &lt;a href=&quot;https://www.allaspool.fi/en/&quot;&gt;Allas Sea Pool&lt;/a&gt;, both featured among &lt;a href=&quot;https://www.visitfinland.com/en/articles/must-experience-saunas-in-helsinki-region/&quot;&gt;Helsinki’s must-experience saunas&lt;/a&gt;. Each offered a different take on the modern urban sauna experience.&lt;/p&gt;
&lt;p&gt;Löyly sits on the waterfront in a former industrial area, its geometric wooden structure rising from the rocks like a piece of sculpture. The building is striking, designed to blend with the landscape, all clean lines and natural materials. Inside, it’s a contemporary take on a traditional practice: three wood-fired saunas, a year-round outdoor swimming pool, and a restaurant serving Finnish classics.&lt;/p&gt;
&lt;p&gt;We arrived mid-day and the place was busy. Groups of friends eating and drinking on the deck, families with children, colleagues on work outings, all mixed together. We ate a snack and then dived in when our time slot came up.&lt;/p&gt;
&lt;p&gt;The key to a good sauna experience is the löyly, the steam created when you pour water over the heated stones. Not all sauna types use this technique, but in Finland, it’s essential. The löyly transforms the dry heat into something more intense, more enveloping. You feel it on your skin, in your lungs, in the way the heat seems to penetrate deeper. In a mixed group people take turns pouring water on the stoes, contributing to the atmosphere and experience of the group.&lt;/p&gt;
&lt;p&gt;People bounced between saunas, contrasting the heat of the saunas with cold showers and jumping into the Baltic Sea. In the summer the water was almost warm, but one can imagine what it would be like in winter. The contrast between the saunas and the cold water is a key part of the experience, invigorating and cleansing.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_loyly.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_loyly_sea.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_loyly_deck.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_allas.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_allas_pool.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_allas_city.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;Allas Sea Pool, located right in the middle of Helsinki near Market Square, offered a different vibe. It is a year-round urban oasis, with a heated pool maintained at 27°C, a sea water pool, and five saunas with stunning views of the harbor. The setting is more urban, right next to the harbor with ferries constantly coming and going, taking tourists and locals to islands in the city’s harbour. People swim laps, sunbathe, bounce between saunas, and take evening swims as the light fades. You can spend hours moving between pools and saunas, between hot and cold, between activity and relaxation.&lt;/p&gt;
&lt;p&gt;One thing that struck us was how integrated children are into sauna culture in Finland. At both Löyly and Allas, we saw families with kids of all ages in the saunas, jumping into sea, swimming in the pools. In Finland, children are welcome in most saunas, though there are some exceptions and times when kids should not go, and parents are expected to monitor their children’s tolerance for the heat. At home, sauna is a family activity, passed down through generations, part of how Finnish children learn to be part of the community. In the United States, it’s much harder to take kids to saunas, as most places have age restrictions, or the culture around saunas is more adult-oriented, or there’s simply less access to public saunas altogether. The difference reflects how deeply sauna culture is woven into Finnish life, and a comment on how Europeans in general approach families and children and integrate children into shared experiences and public spaces.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;The health benefits of sauna are well-documented. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2025/helsinki/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt; &lt;a href=&quot;https://www.mayoclinicproceedings.org/article/S0025-6196(18)30275-1/fulltext&quot;&gt;Regular sauna use has been linked to reduced risk of cardiovascular disease&lt;/a&gt;, improved circulation, and better sleep. But in Finland and other cultures, the health benefits of regular sauna go beyond the physical.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://worldhappiness.report/&quot;&gt;Finland consistently ranks as one of the happiest countries in the world&lt;/a&gt;, topping the World Happiness Report multiple times. Researchers point to societal and governmental factors such as strong social safety nets, low inequality, and trust in institutions, but they also point to social and cultural factors such as community support, connection to families and friends, daily interactions that keep people engaged, active, and interested in life.&lt;/p&gt;
&lt;p&gt;Sauna is one of those rituals that bring people together. In a country where people are known for being reserved, the sauna is where they open up. It’s where business deals are made, where families reconnect, where friends bond. The heat breaks down barriers, literally and figuratively.&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;After a few days in Helsinki, we traveled north to visit a family in a smaller town. We spent a day at their sauna, which sat on a lake surrounded by forest. No electricity, no running water, no modern conveniences, just a open-air structure for cooking and eating, a wood-burning sauna, a dock into the lake, and the quiet of the Finnish wilderness.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_moki_hut.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_moki_sauna.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_moki_hammock.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_moki_fishing.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_moki_sauna.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_moki_dock.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;p&gt;The wood-burning sauna leads to a different experience. The heat is dryer, more intense, with the smell of smoke and wood filling the air. Our host explained the idea of löyly (and taught us how to pronounce it), while he detailed the difference between wood and electric saunas, how they sauna as a family, and the idea and prevalence of &lt;a href=&quot;https://mycountryeurope.com/culture/mokki-finnish-phenomenon/&quot;&gt;mökkis&lt;/a&gt; throughout the Finnish countryside. When we got too hot we jumped into the lake to swim, jumping in and out, getting cold and hot until it was time to eat.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_fog.jpeg&quot; alt=&quot;&quot;&gt;&lt;br&gt;
&lt;img src=&quot;https://taylordavidson.com/assets/img/2025/finland_lake.jpeg&quot; alt=&quot;&quot;&gt;&lt;/p&gt;
&lt;div class=&quot;break&quot;&gt;&amp;#42; &amp;#42; &amp;#42;&lt;/div&gt;
&lt;p&gt;In the USA we refer to “sauna” as a thing or a place, in Finland “sauna” is also an activity, experience, something to do. In the USA saunas are often part of gyms or wellness clinics, often an individual experience added to a workout or treatment. In Finland the sauna is the primary experience, often at a dedicated location, and &lt;a href=&quot;https://finland.fi/life-society/saturday-means-sauna/&quot;&gt;rarely a solo activity&lt;/a&gt;. In the USA we talk about the benefits of saunas in terms of the physical experience and it’s impact on our individual health, but often miss the benefits of the social interation and support that are part of the sauna experience.&lt;/p&gt;
&lt;p&gt;My family often picks up things from travel to add to our daily lives. While I’ve thought deeply about buying and building a sauna for us to use, recreating the full sauna experience is much harder to do without the societal context and reinforcement. You can build the structure, you can heat the stones, you can create the löyly, you can sauna daily with your family, but you still can’t import the cultural practice, the way it’s woven into broader daily life. But even if I can’t recreate the full Finnish sauna culture at home, I can find ways to carry forward that understanding, remembering that the most important things we bring back from travel are the impacts it has our our lives.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;https://x.com/bryan_johnson/status/1997403290171330638&quot;&gt;Bryan Johnson on the health benefits of saunas&lt;/a&gt; &lt;a href=&quot;https://taylordavidson.com/2025/helsinki/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>My Cities, 2025</title>
    <link href="https://taylordavidson.com/2026/my-cities-2025/"/>
    <updated>2026-01-02T00:00:00Z</updated>
    <id>https://taylordavidson.com/2026/my-cities-2025/</id>
    <content type="html">&lt;p&gt;Year 20 seems like a time to celebrate. Below are my cities in 2025 (&lt;a href=&quot;https://taylordavidson.com/2025/my-cities-2024&quot;&gt;here’s 2024&lt;/a&gt;).  As always, only cities where I spent a night count, and the # in parentheses are the number of visits on non-consecutive night visits.&lt;/p&gt;
&lt;p&gt;2025&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Pittsburgh, PA&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2025/breck/&quot;&gt;Breckenridge, CO&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Cleveland, OH (2)&lt;/li&gt;
&lt;li&gt;Champion, PA&lt;/li&gt;
&lt;li&gt;West Bay, Roatan, Honduras&lt;/li&gt;
&lt;li&gt;Miami, FL&lt;/li&gt;
&lt;li&gt;Boardman, OH (2)&lt;/li&gt;
&lt;li&gt;Orlando, FL&lt;/li&gt;
&lt;li&gt;Walt Disney Cruise (Cozumel, Castaway Cay)&lt;/li&gt;
&lt;li&gt;St Augustine, FL&lt;/li&gt;
&lt;li&gt;Bridgeport, WV&lt;/li&gt;
&lt;li&gt;New York, NY&lt;/li&gt;
&lt;li&gt;St Augustine, FL&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;https://taylordavidson.com/2025/helsinki/&quot;&gt;Helsinki, Finland&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Billnas, Finland&lt;/li&gt;
&lt;li&gt;Kontiolahti, Finland&lt;/li&gt;
&lt;li&gt;Tallin, Estonia&lt;/li&gt;
&lt;li&gt;Parnu, Estonia&lt;/li&gt;
&lt;li&gt;Riga, Latvia&lt;/li&gt;
&lt;li&gt;Jurmala, Latvia&lt;/li&gt;
&lt;li&gt;Chicago, Illinois&lt;/li&gt;
&lt;li&gt;Montreal, Quebec, Canada&lt;/li&gt;
&lt;li&gt;Dolly Sods Wilderness, West Virginia&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The highlight of the year was a summer trip to Finland, Estonia, and Latvia, the first European backpacking trip with the kids, complete with new backpacks for them to carry their clothes and things, and trains, ferrys, and buses to navigate across new countries. A couple missed flights led to some extra travel adventures, but all of it was part of the journey. Here’s to more adventures in 2026.&lt;/p&gt;
</content>
  </entry>
  
  <entry>
    <title>Send K1s</title>
    <link href="https://taylordavidson.com/2026/send-k1s/"/>
    <updated>2026-02-19T00:00:00Z</updated>
    <id>https://taylordavidson.com/2026/send-k1s/</id>
    <content type="html">&lt;p&gt;Last year in my first annual reporting cycle as &lt;a href=&quot;https://taylordavidson.com/resume/&quot;&gt;CFO&lt;/a&gt;, I encountered a small challenge in distributing Schedule K1s to limited partners (LPs) in a few investment &lt;a href=&quot;https://foresight.is/spv/&quot;&gt;special purpose vechicles (SPVs)&lt;/a&gt;. We were not using a platform to manage the SPVs, so I was just working with an Excel detailing the LP names and email addresses. Provided a set of PDFs from our tax preparer, how should I distribute them to each partner?&lt;/p&gt;
&lt;p&gt;Manually sending an email to each partner, even using a template email, was not going to bring me much joy. Complicating the matter was the issue of redaction and encryption. While the K1s redacted the EINs and SSNs of the investors, the PDFs were not password-protected, a known sensitive point with limited partners.&lt;/p&gt;
&lt;p&gt;So I built a command-line utility that:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Encrypted a folder of PDFs, scanning each one for the available digits of the SSN or EIN and the zip code of the recipient to create a unique password for each K1&lt;/li&gt;
&lt;li&gt;Using a template email in a &lt;code&gt;.txt&lt;/code&gt; file and a &lt;code&gt;.csv&lt;/code&gt; of the partner names and email addresses, automatically matched the names from the encrypted PDFs with the appropriate partner and sent an email through our company’s Gmail (or SendGrid) to each LP&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Although I could have manually emailed each one in less time than it took to create the small program, it was far more fun and got me thinking about how to create more utilities like this.&lt;/p&gt;
&lt;p&gt;This year, I had a new challenge: what if the provided PDFs were not redacted? So I extended the script to also handle redaction when needed, and built out a few more test scripts to help make sure the script was working correctly before sending. And to help make it simpler to use, I added a web user interface, so that it was possible to run through a browser locally in addition to using the command line, providing a more accessible way to use it, but still keeping to the idea of keeping the data local to the user.&lt;/p&gt;
&lt;p&gt;This year I packaged it up and &lt;a href=&quot;https://github.com/tdavidson/sendk1s/&quot;&gt;shared it on Github&lt;/a&gt;, with a license that is permissive for you to use but with commercial restrictions. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2026/send-k1s/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;&lt;/p&gt;
&lt;p&gt;In short:&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;a href=&quot;https://github.com/tdavidson/sendk1s&quot;&gt;Download or clone from Github&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Organize your PDFs into a folder on your computer&lt;/li&gt;
&lt;li&gt;Draft the email to be sent, and input your partner names and email addresses into the CSV (the repo includes an example of each)&lt;/li&gt;
&lt;li&gt;Run &lt;code&gt;npm run ui&lt;/code&gt; or use the npm scripts to redact, encrypt, test-match, test-send, and send the PDFs to your partners.&lt;/li&gt;
&lt;li&gt;Gmail Oauth is run through the browser, SendGrid is setup using the .env file. &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2026/send-k1s/#fn2&quot; id=&quot;fnref2&quot;&gt;[2]&lt;/a&gt;&lt;/sup&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;Questions, &lt;a href=&quot;https://taylordavidson.com/hello/&quot;&gt;contact me&lt;/a&gt; anytime.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;I will admit to a bit of a question in my mind as I packaged this up to share it: in the age of AI coding assistants and the ability to build customized software, is it still valuable to share tools like this? Are other people’s processes close enought to my own to get value out of this utility? Even if it did take me more than a few hours of prompts to work out the core functionality and handle edge cases - AI tools get you 80% there very quickly, but the last 20% still takes a long time - is the core function general enough that people would prefer to use or start from this, or just build their own? &lt;a href=&quot;https://taylordavidson.com/2026/send-k1s/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li id=&quot;fn2&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Other email service providers could be added without too much work. I like using Gmail because it comes from our Gmail, so it does not have security warnings and is mailed through our server names, plus it ends up as a sent item in my inbox, making it easy to deal with any questions from LPs and surface in our email inbox if needed. &lt;a href=&quot;https://taylordavidson.com/2026/send-k1s/#fnref2&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
  
  <entry>
    <title>Fund Portfolio Reporting</title>
    <link href="https://taylordavidson.com/2026/portfolio-reporting/"/>
    <updated>2026-03-10T00:00:00Z</updated>
    <id>https://taylordavidson.com/2026/portfolio-reporting/</id>
    <content type="html">&lt;p&gt;In 2024 I wrote a bit about &lt;a href=&quot;https://taylordavidson.com/2024/coding&quot;&gt;what I enjoy about using AI tools to build things&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;What I enjoy most about using AI tools like ChatGPT is that they expand the range of what I &lt;strong&gt;want&lt;/strong&gt; to figure out. The simple viewpoint to AI tools is that they automate things that existing technology and people do, and thus replaces the things that exist today. I prefer to operate with a viewpoint towards expanding resources rather than allocating resources, and so I look at AI tools as expanding the range of things we can do. Not just faster or cheaper or incrementally better, but substantially additive to what exists today. And to be even more nuanced about it, it’s not just &lt;em&gt;what we can do&lt;/em&gt;, but &lt;em&gt;what we want to do&lt;/em&gt;. Yes, using AI technology enables me to do more things, but what’s most valuable to me is how the process of using it expands my ambitions for what I want to create.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Two years later and now we live in the age of custom software, where it’s become not only possible but possibly more efficient and cheaper for many users to create software customized for themselves rather than buy a solution off the shelf.&lt;/p&gt;
&lt;p&gt;That leads me to my latest product, a platform for &lt;a href=&quot;https://portfolio.hemrock.com/&quot;&gt;portfolio tracking and reporting for venture capitalists and angel investors&lt;/a&gt;, based on my experience on the investing and operations side of working with venture funds for years.&lt;/p&gt;
&lt;p&gt;Venture investing has tended to be a boutique, manual business, hard to productize in terms of sourcing investments, working with portfolio companies, managing limited partners, dealing with the specific requests and analyses that come from all sides. You’re always catching up, trying to process the unstructured business of running an early-stage venture firm. Venture is operationally hard to streamline because the things that are easier to automate are often the places where being able to make human decisions bring the most value. At the end of the day, it’s still a people business.&lt;/p&gt;
&lt;p&gt;The key is to find areas where we can streamline and automate. Systems to deal with disparate data and inefficient reporting processes by portfolio companies. A more efficient solution than the maze of spreadsheets and portals with records of portfolio companies, investments, limited partners, and up-to-date metrics, a task challenging enough that we can only do it when it’s absolutely necessary.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;https://taylordavidson.com/assets/img/2026/portfolio.jpeg&quot; alt=&quot;Screenshot of portfolio reporting&quot;&gt;&lt;/p&gt;
&lt;p&gt;So I built a platform to help &lt;a href=&quot;https://portfolio.hemrock.com/&quot;&gt;venture capitalists and angel investors with their internal operations&lt;/a&gt;:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Make portfolio reporting easier: forward founder updates in any format, and AI identifies the company, extracts the metrics, and builds an analysis.&lt;/li&gt;
&lt;li&gt;Make investment performance easier: update your schedule of investments with new deals and new valuations, and see your performance by round, company, sector, fund, and total company, instantly.&lt;/li&gt;
&lt;li&gt;Make value-add reporting easier: forward your emails with founders containing intros, hiring assistance, fundraising assistance, and more, and let AI parse and track our value-add over time.&lt;/li&gt;
&lt;li&gt;Make limited partner reports easier: consolidate limited partner positions across entities, fund administrators, SPV platforms, and your existing spreadsheet tracking tools into a central source of truth.&lt;/li&gt;
&lt;li&gt;Make compliance easier: keep a dashboard of required compliance events available to see anytime, bringing clarity to the compliance process to you and your team.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Combine the structured data with notes - a place for you and your team to log notes and conversations about your portfolio and funds - and an Analyst - an always-on AI tool to help answer your questions about company performance, industry insights, benchmarks, and research outside of your company - and the goal is help you spend less time building data and more time understanding it. Board prep without the scramble. Quarterly LP letters without the data gathering marathon. Spotting a company slipping before the founder has to tell you. A living view of the portfolio instead of a snapshot you take when you have time. A way to make decisions informed by something better than “when did we last hear from them?”&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;https://portfolio.hemrock.com/demo&quot;&gt;Try the demo&lt;/a&gt; or &lt;a href=&quot;https://github.com/tdavidson/reporting&quot;&gt;see it on GitHub&lt;/a&gt;. Deploy it on your servers for free &lt;sup class=&quot;footnote-ref&quot;&gt;&lt;a href=&quot;https://taylordavidson.com/2026/portfolio-reporting/#fn1&quot; id=&quot;fnref1&quot;&gt;[1]&lt;/a&gt;&lt;/sup&gt;, or get my help deploying and managing it for you on your own infrastructure. If the technical lift for deploying it yourself is too much, sign up for the hosted solution. Need help beyond just aggregating the data, and I can work with you as a &lt;a href=&quot;https://foresight.is/fractional-cfo/&quot;&gt;fractional CFO&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;It’s a great time to be facilitator of insights, and I’m looking forward to seeing how this evolves. Questions, &lt;a href=&quot;https://portfolio.hemrock.com/contact&quot;&gt;contact me&lt;/a&gt; anytime.&lt;/p&gt;
&lt;hr class=&quot;footnotes-sep&quot;&gt;
&lt;section class=&quot;footnotes&quot;&gt;
&lt;ol class=&quot;footnotes-list&quot;&gt;
&lt;li id=&quot;fn1&quot; class=&quot;footnote-item&quot;&gt;&lt;p&gt;Usage is free subject to commercial restrictions. &lt;a href=&quot;https://portfolio.hemrock.com/license&quot;&gt;Full license here&lt;/a&gt;. &lt;a href=&quot;https://taylordavidson.com/2026/portfolio-reporting/#fnref1&quot; class=&quot;footnote-backref&quot;&gt;↩︎&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;/section&gt;
</content>
  </entry>
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